Sandy Johnson, Partner, Garvey Schubert Barer Law

“BRAVE NEW WORLD”
Options for Physician Survival
Sandra T. Johnson, Member
Garvey Schubert Barer
©
2015 Garvey Schubert Barer
WHAT IS DRIVING ALL THE CHANGE?
•  Health care in the U.S. is too expensive: –  Almost 18% of GDP since 2009 –  $2.9 TRILLION in 2013, or more than $9,000 per person –  Quality scores are variable through the system •  Compared to other, similarly developed naQons: –  Canada 10.9% –  France 11.7% –  Japan 10.1% –  Norway 9.0% –  Sweden 9.6% –  United Kingdom 9.4% •  Listed countries show higher quality scores than the U.S. ©
2015 Garvey Schubert Barer
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GOV’T RESPONSE:
CUT REIMBURSEMENT!
•  Currently four converging sets of reimbursement reducQons for physicians: –  SequestraQon –  Meaningful Use (MU) –  Value-­‐based Modifier Program (VBM) –  Physician Quality ReporQng System (PQRS) •  Standards are not coordinated or consistent from system to system •  Together, require mulQple reports of informaQon either to obtain incenQves or avoid penalQes •  AdministraQve burden of compliance is significant ©
2015 Garvey Schubert Barer
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Summary of Current Status
•  Constantly increasing costs for care
•  Mandate from the government to change care delivery
•  Incentives: more money if you achieve the “Triple Aim”
1.  Increased Patient Satisfaction
2.  Increased Access to Services
3.  Decreased Cost
•  Direction from the government to increase care delivery in an outpatient
setting
•  One option: Hospitals are aggressively pursuing outpatient service
providers
à Provides stability and increased resources, BUT
à Significantly diminishes physicians’ ability to control their
practices and the care they provide
©
2015 Garvey Schubert Barer
4 Landscape is Changing Rapidly
Percentage of “Active” Physicians
Employed by Hospital
40%
31%
External
Factors
•  Economy
•  Demographics
•  Healthcare
Reform
24%
22%
18%
5%
15%
8%
2000
2004
Specialists
2008
2012E
PCPs
Source: MGMA
49% of physicians hired out of residency or
fellowship are placed in hospital-owned practices
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2015 Garvey Schubert Barer
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Cost Not Improving
Angiogram
Colonoscopy
Hip Replacement
Lipitor (Rx)
MRI Scan
Avg. U.S. Price
$914
Avg. U.S. Price
$1,185
Avg. U.S. Price
$40,364
Avg. U.S. Price
$124
Avg. U.S. Price
$1,121
Canada
$35
Switzerland
$655
Spain
$7,731
New Zealand
$6
Netherlands
$319
Source: New York T imes / 2012 Comparitive Price Report by International Federation of Health Plans
Average Cost of Total Hip Replacement (USD 000s)
$90
$80
$70
$60
$50
$40
$30
$20
$10
$0
Argentina
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India
2015 Garvey Schubert Barer
France
Germany
Spain
Chile
Canada
Switzerland Australia
USA
USA 95th
%ile
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Cost Impact of Hospital Consolidation
$60,000
é 31% $50,000
$40,000
$30,000
é 46% é 49% Total Knee
Total Hip
é 29% $20,000
$10,000
$0
Competitive
Lumbar Spine
Fusion
Cervical Spine
Fusion
Consolidated
Robinson, J. (2011). Hospital market concentration, pricing, and profitability in orthopedic surgery and interventional cardiology. American
Journal of Managed Care, 17(6): 241-248.
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2015 Garvey Schubert Barer
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OTHER OPTIONS?
PHYSICIAN LEADERSHIP
PHYSICIAN COLLABORATION
©
2015 Garvey Schubert Barer
8 Impact of Physician Led Care
Medicare Advantage HMO vs. Traditional Medicare1
0%
-5%
-10%
-15%
-20%
-25%
-30%
-35%
ED Visits
Inpatient Days
IP/OP Surgery
Outpatient Visits
1. Health Affairs December 2012: Analysis Of Medicare Advantage HMOs Compared With Traditional Medicare
Shows Lower Use Of Many Services During 2003–09
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2015 Garvey Schubert Barer
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Options for Physician Organizations
Tight
Loose
Network
Group
Clinical Integration/ACO
Full Asset Merged Practice
§  Separate and autonomous provider entities (physicians ASCs,
hospitals) with separate tax IDs and financials
§  Single legal entity (traditional group practice model)
§  Network aligned around delivering coordinated care (clinical/
financial outcomes, standard care processes)
§  Fully combined ownership, governance, assets and practice
management/operations
§  Granted single signing authority on contracts in exchange for
improved outcomes and lower cost
§  Granted single signing authority on contracts because the entity is
fully integrated at all levels
§  Single or multiple specialties
Must integrate a) clinical decision making, or b) financial risk
Has a high threshold for physicians who wish to join
Messenger Model MSO or IPA
Collaborative Entity: MSO or IPA
§  Separate and autonomous physician practices and practices with
separate tax IDs and financials
§  Single legal entity with relatively autonomous subsidiary
physician practices
§  Network of providers formed to pursue certain managed care
contracts
§  Integrated governance and in certain functions; flexibility of
integration beyond minimum requirements
§  No level of real financial, clinical or operational integration
§  Further integration can occur as entities determine is appropriate
Little ability to drive the different results/outcomes; generally
illegal if used simply to extract pricing leverage
Practices choose to delegate certain activities to the
collaborative in order to control destiny and remain generally
autonomous
1. Arizona v. Maricopa County Medical Society (1982); North Texas Specialty Physicians v. FTC (2008): Agreements between competing physicians on
acceptable contract rates (typical ‘messenger mode’ IPA) amounts to ‘horizontal price fixing’ and is illegal per se.
©
2015 Garvey Schubert Barer
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Requirements for the New World
Cost
Drivers
Bend the Cost Curve
§  Price reductions
§  Less utilization
§  Lower cost utilization
§  Bed days
§  ER visits
§  Surgery cases
Change the
decision.
§  Medications
Hospital-Centric Health System Model
Underlying presumptions are…
§  Ownership of all elements = coordinated care for patients
§  Unified operating systems = operating efficiency and lower cost
§  Scale = ability to invest in future and take financial risks
However:
§  The high fixed overhead and facility cost often means high prices
Improve Outcomes
§  Measure/prove quality
§  Process improvement
§  Evidence-based medicine
To do this, need:
§  Defined provider network
§  An inpatient ‘bed days’ mindset has a motivation that runs counter to new
healthcare requirements
§  Employment of physicians does not necessarily equate to coordinated care
across providers or facilities
§  Central decision making
§  Clinical/financial data to
drive decision making
§  Aligned incentives
Manage Population Health
§  Proactive intervention
§  Coordinated care
§  Financial risk
§  Operating platform that
facilitates care coordination
The Opportunity for Independent Physicians
§  Ability to change the decisions at the point of care (physician
and patient decisions)
§  Lower overhead allows for lower pricing
§  No inpatient facility obligation to cloud decision making
§  Cost of true integration coming down
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2015 Garvey Schubert Barer
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Working Together:
Develop a Physician Collaboration
Objectives
§ Autonomous: Operating agreement/model consolidates only the minimum decision making and functions
necessary, leaving as much autonomy in the practices as possible.
§ Scale and Leverage: Structure and business processes that enable the collaboration that can become large
enough to garner the needed leverage in the market with payers, have the patient volume needed to support
revenue streams and create a model attractive to health systems.
§ Flexibility: Operating agreement/model with enough flexibility to accommodate the needs of Professional
practices of different sizes and different clinical specialties.
OPTIONS: loose group OR tight network
Choice of model depends on goals of the physicians, e.g.:
•  The tight network option requires either financial or clinical integration.
§ 
Requires additional disciplines and functions necessary to manage capitation payments.
§ 
Clinical integration requires the development of legitimate care coordination processes
§  Either approach presents tangible benefits when compared to non-collaborative options.
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2015 Garvey Schubert Barer
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Benefits of Collaboration
Through the scale and leverage of collaborative, there are multiple ways physicians can benefit.
Direct Financial Benefits
POTENTIAL SCENARIO: FFS Contracting Only
§  Purchasing Leverage: The larger group can experience more favorable purchase
pricing on items such as group health insurance and other operating expenses.
§  Investing Scale: The size of entity allows capital investments in things such as
management talent, information technology, and marketing to be spread over a
larger number of physicians, thus lowering the level of investment for each
individual.
§  Retirement Savings: There are certain options that create more advantageous
options for physicians to increase their retirement savings.
Strategic Benefits
§  Physician Led Care Coordination: The changes in how care is delivered are
driven by physicians with the patient in mind, not large entities farther removed
from the patient relationship and point of decision.
§  Payer and Health System Relationships: The unified collaborative is able to
develop more equitable relationships with payers and health systems.
§  Role in New Reimbursement Schemes: As payment models move away from
traditional fee-for-service and toward some form of risk-based payment, the
large group provides the platform for participation in those models as
independent providers.
©
2015 Garvey Schubert Barer
Example Physician: FFS Contracting Only
Baseline
Charges
Current
GPWW
Change
Collaborative Change
Commercial Insurance
625,000
625,000
-
Medicare/Medicaid
350,000
350,000
-
Other Payers
190,000
190,000
-
1,165,000
1,165,000
-
Commercial Insurance
290,000
333,500
43,500
Medicare/Medicaid
160,000
160,000
-
85,000
85,000
-
535,000
578,500
43,500
45.9%
49.7%
3.7%
Operating Expenses
200,000
210,000
10,000
< 5%
Physician Compensation
335,000
368,500
33,500
< 10%
Total Charges
Payments
Other Payers
Total Payments
Payments as % Charges
< 15%
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Navigating Antitrust Concerns
Supreme Court: Physicians are capable of
price-fixing.
Integration Pluses
§  Board with control over strategic planning, capital spending, and significant decisions
§  Defined method for adding or removing practices or member physicians
§  Some level of shared revenue (DHS) and expenses (common shared services)
§  Shared management
A single entity is incapable of conspiring with
itself.
§  Joint naming, branding and marketing
§  Common or integrated information systems
§  Active clinical quality management processes (outcome measurement, protocols)
§  Risk-based payer contracts
§  Difficulty of practices and ASCs electing to exit the corporation
The collaborative must be sufficiently
integrated to be considered a ‘single actor.’
Integration Minuses
§  Total ‘eat what you kill’ compensation model with no shared expenses
§  No visibility of new corporation to the outside world
§  No shared Practice business and ASC operations
There is no definitive ‘single actor’ test, but a
series of pluses and minuses that contribute
to the evaluation of whether the GPWW is a
single actor.
©
2015 Garvey Schubert Barer
Market Power Consideration
Additionally, if the new corporation comprises too high a portion of the physicians in a given
specialty for its geographic market it may be considered anti-competitive. There are many
factors that go into this evaluation, but as a general rule if the new corporation remains below
25-30% of the physicians in a given specialty, the market power issue is not triggered.
14 QUESTIONS?
Sandy Johnson is a Member of the Healthcare Practice
Group at Garvey Schubert Barer. Sandy focuses exclusively
on healthcare law as applied in corporate transactions,
operations, compliance, and other matters. Sandy brings a
unique perspective to her health law practice, having served
as the CEO of a hospital system, including physician
practices, acute care hospital, assisted living centers, and
skilled nursing facilities.
As a member of Garvey Schubert’s healthcare practice,
Sandy counsels physician practices, ASCs, hospitals and
hospital systems, long-term care providers, and other
healthcare organizations on a broad range of health care
issues in the context of transactions and operational
compliance.
Sandy’s expertise includes formation of collaborative entities
such as MSOs, IPAs, and co-management arrangements;
federal and state regulatory compliance matters, including
compliance with The Joint Commission accreditation
standards; federal laws such as HIPAA, EMTALA, the Stark
law and the Anti-Kickback Statute; and Medicare/Medicaid
and other public and private payor reimbursement issues.
©
2015 Garvey Schubert Barer
Seattle
1191 2nd Ave.
18th Floor
Seattle, WA 98101
For more information, please contact any
of the following Garvey Schubert Barer
attorneys:
Sandra T. Johnson, Member
[email protected]
206.816.1349
Barbra Z. Nault, Member
[email protected]
907.258.2400
Stephen Rose, Member
Healthcare Group Chair
[email protected]
206.816.1375
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