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Safe Harbor Statement The following is intended to outline our general product direcGon. It is intended for informaGon purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or funcGonality, and should not be relied upon in making purchasing decisions. The development, release, and Gming of any features or funcGonality described for Oracle’s products remains at the sole discreGon of Oracle. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | @OracleSocial hLp://oracle.com/social 2 Social Marke,ng Roadmap January 2015 Execute consistent, integrated social marke4ng strategies across your global brands Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | @OracleSocial hLp://oracle.com/social 3 Social MarkeGng •  Establish, build and grow brands via Social Media •  Increase customer relevance across paid, owned and earned media •  Integrate social seamlessly to your tradiGonal markeGng channels Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | @OracleSocial hLp://oracle.com/social 4 Social MarkeGng – Roadmap – 2014 H1’2014 R1 -­‐ Launched Enhance Best-­‐of-­‐Breed Social Capabili4es •Enhanced Workflow and Automa,on for Publish and Engage with a new collabora,on center, enhanced no,fica,ons, audit trail •Mobile app for Publish, Engage •Publish support for FB Unpublished post •Improved management for Listen and Engage Topics •Enhanced Facebook and TwiOer messaging support •Enhanced Engage analy,cs H2’2014 R2 -­‐ Launched R1 -­‐ Launched •Publish support for LinkedIn •G+ enhancements with photo •Enhanced Analy,cs UI and addi,onal response analy,cs •Paid Media partnership with support for Facebook and TwiOer •Engage access for SM customers •Engage full text search •LinkedIn response •Mobile app response enhancements •New Content Calendar UI with import capability •Enhanced Analy,cs support for TwiOer, YouTube and LinkedIn •Social Intelligence Center view •Quick Post Module •Suggested/Curated Content module •Enhanced TwiOer message support •Bulk response ac,ons •Team Assignment in Engage •Enhanced Response Automa,on •Content Cura,on/Sugges,on module R2 -­‐ Launched • Instagram comment response • Enhanced Publishing Capability for Facebook unpublished posts • TwiOer response enhancement • Mobile publishing to LinkedIn Build a Global Product •Mobile app available in 25 languages Integrate Seamlessly with Oracle CX Suite •Publish integra,ons with Eloqua and Compendium •Enhanced Service Cloud Integra,on •Custom Audiences integra,on with Commerce • Ini,al BlueKai integra,on Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | @OracleSocial hLp://oracle.com/social 5 Social MarkeGng – Roadmap -­‐ 2015 H1 R1 Enhance Best-­‐of-­‐Breed Social Capabili4es • LinkedIn and Instagram AnalyGcs • Workflows in Calendar • Facebook publishing enhancements • AddiGonal Paid Media Network Support (TwiLer) • Column-­‐based response in Social StaGon • Owned channel indicator and senGment enrichment • Social Intelligence Center enhancements • Tumblr Publish support H1 R2 H2 R1 H2 R2 • Enhanced mobile app support • IntegraGon with Rules Engine • Pinterest publishing • Developer Pla`orm Enhancements • Improved Workflow NoGficaGons • CompeGGve comparison tool partner integraGon • TwiLer publishing enhancements • Facebook unpublished posts response • Enhanced SSO support with SAML • Enhanced Owned Channel AnalyGcs • Publishing Usability Enhancements • Enhanced Engage usability • AddiGonal network response support • Workflow threads in Engage • Accessibility conformance • AddiGonal Social Network Support • Publish to an email list • Enhanced pla`orm-­‐wide asset manager • Unified response/publish post list • UI internaGonalizaGon enhancements • AddiGonal global network support (VK) • AddiGonal global network support • Responsys integraGon • Enhanced Commerce AnalyGcs • Social AnalyGcs Support for ODM Build a Global Product • AddiGonal global network support (LINE) • Weibo publish and response • UI internaGonalizaGon for Indonesian, Hindi, Malay, Thai Integrate Seamlessly with Oracle CX Suite • Oracle Content MarkeGng integraGon enhancement • Developer Pla`orm release (publish and response API) Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | @OracleSocial hLp://oracle.com/social 6 Social MarkeGng – Roadmap -­‐ 2016 H1 R1 Enhance Best-­‐of-­‐Breed Social Capabili4es • OSN Publish integraGon • AddiGonal Social Network Support H1 R2 H2 and Beyond • Social AnalyGcs with OBI • Owned/Public AnalyGcs Data Full IntegraGon • Taleo/Select Minds IntegraGon • AddiGonal Paid Media partnerships • Unified Owned and Earned AnalyGcs • Full Rules Engine integraGon rd
• 3 party modular app integraGons • Mobile app analyGcs Build a Global Product • AddiGonal global network support Integrate Seamlessly with Oracle CX Suite Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | @OracleSocial hLp://oracle.com/social 7 APPENDIX – Prior Year Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | @OracleSocial hLp://oracle.com/social 8 Social MarkeGng – Prior Year – 2013 H1’2013 R1 -­‐ Launched Enhance Best-­‐of-­‐Breed Social Capabili4es • Enhanced UX • Workflow & AutomaGon Publish full post ediGng • FB Photo Albums • One click promoGon with Facebook Media • YouTube AnalyGcs • Shop enhanced social data and mobile buying UI H2’2013 R2 -­‐ Launched • Enhanced Workflow and AutomaGon Listen and enhanced user profile management • Enhanced Publish support for TwiLer Photos • Content and Apps TwiLer Live module R1 -­‐ Launched • Enhanced Workflow and AutomaGon for Publish and Engage with a new collaboraGon center, enhanced noGficaGons, audit trail R2 -­‐ Launched • Enhanced Facebook Media & Custom Audience management • Enhanced Publish web analyGcs tracking with configurable meta data enabling more granular reporGng on social interacGons Build a Global Product • Available in 30 languages Integrate Seamlessly with Oracle CX Suite • Shop integraGon with ATG • Siebel Lead Capture Module •Siebel CRM campaigns • CRMOD Campaigns • CRMOD Lead Capture Module • Eloqua Campaigns and integraGon with Publish • Facebook Custom Audience integraGons with Eloqua • Eloqua Social Digital Body Language Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | @OracleSocial hLp://oracle.com/social 9