1. art and entertainment
2. visual art and design
3. design


HOLLY JADE
DESIGNER // STRATEGIST // TECH-EVANGELIST
HOLLY JADE
DESIGNER // STRATEGIST // TECH-EVANGELIST
EXPERIENCES
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Apple, Inc.
UX Strategy
Graduate PM 2014
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Yelp, Inc.
User Engagement, Strategy
Content Strategist 2011
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HackingUX
Founder, Producer
UX Research 2014
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TheGreenHabit
UX Design, User Engagement
Content Strategist 2014
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Purdue Business School
UX Design Strategy
Senior Designer 2012
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Best Buy Corporate
Creative Engagement
Experiential Marketing 2011
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Hearst Magazine
Lead Generation, Content Strategy
Web and Print Author 2009
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National Honors Society
Leadership & Com Design
Vice President 2010
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UX Research, User Psychology,
User Strategy, User Engagement,
User Loyalty, Apple iWork, Pixlr,
Public Speaking,
Terribly fantastic puns EDUCATION
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M.S. Technology + B.S. Technology
GPA 3.93/4.00
Purdue University 2012
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AWARDS / RECOGNITION
!Apple, Inc. - App store Challenge, 1st place Award 2013
Forbes Under30 Honoree 2014
TEDx Featured Speaker 2014
Design Hacker for Apple+Google Hackathon 2014
Entrepreneur of the year, Finalist, Entrepreneur Media 2013
Business pitch winner, Purdue Research Foundation 2013
Silicon Valley B.I.G. Finalist 2013
USGBC International Honoree 2013
Women in Technology, Scholarship 2012
Google Unleashed Honoree 2014
Rise of the Rest Finalist 2014
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ADVISORS
!Executive VP of Apple, Lisa Jackson
Dean, Purdue University, Technology, Gary Bertoline
Founder & President of National Honors Society, Gary Tuerek
Design Manager, Google, Mike Buzzard
Founder & President of The Alliance, Terry Gips
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IMPACT
!Founder of The Creatives’ Co-op, Creative Director The Benefit
Brunch, Project Regreen founder, Applied Sustainability course
administrator, Volunteer Families Moving Forward, Meals on Wheels,
Food Finders Food Bank, Masonic Home, Loaves and Fishes Soup
Kitchen, Recycling Crew Van's Warped Tour, Coke Recycling
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ENGAGEMENT
!TEDx speaker and board member, International Center,
National Honors Society chapter EVP, Founder Women’s Floor
Hockey League, Philosophy Society member, University Sustainability
Council leader, Dean's Strategic Cabinet, Innovation and
Commercialization member, National Society of Leadership &
Success presidential board
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I believe we have a responsibility to leverage design to create
meaningful technology. The projects I've accomplished in User
Experience design come from my time at Apple to my own
startup projects. My passion is implement compelling UX design
strategy while working cross-functionally with engineers,
designers, and product managers. I'm a self-starter who's
seeking a fast-paced environment where I can help lead and
execute upon UX and User engagement projects.
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I am a full-stack designer + strategist who has a niche strength
in User Experience Design and User Engagement.
HIGHLIGHTED EXPERIENCES
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APPLE
UX Design + Product Strategy ’13
First place award winner for Apple's app store competition. Presented to a board of cross-functional
Apple executives.The prompt was to design a targeted channel-specific outbound marketing
campaign driving outsider traffic to Apple’s app store on a zero-budget limitation.
Lead and developed communication process for cross-collaboration of a multi-functional work team.
Creative ideation, campaign assessment, industry research and stakeholder analysis were key.
Lead cross functional team of 5… placed 1st from over 200 Apple entrants.
Presentation creation + execution to senior Apple leadership and peer employees.
Campaign creation included overall strategy, program management tactics, overall concept and
implementation controls to drive outbound traffic to the App store, to date, there are over
75,000,000,000+ downloads on the app store.
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YELP
User Acquisition + Content Strategy ’11
Successfully launched events for Yelp evangelism with a growing list of 50,000 members subscribed to
Yelp’s midwest Co for 2011.
Content strategy for user acquisition, user loyalty, and lead generation.
Produced content for, and maintained the Weekly Yelp (Please see Weekly Yelp archive)
Created content strategy guide, specific to brand “voice”
Researched existing partners’ trending campaigns/offers/etc.
User acquisition growth for media of appx 11% growth from May-August
Synthesized usability research and feedback specific to web and mobile
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THE GREEN HABIT
Founder + UX Research + Strategy ‘14
The Green Habit is a design-oriented team who's mission is to bridge the gap between sustainability
and people. We had our soft launch in April 2014 and by June 9 have already been recognized as one
of the top 10 sustainability companies in the MN cup, where more than 1,300 long-standing
companies applied. We're proud to have do-good partners such as Whole Foods, KIND, and 2ndTruth
join forces with us to fulfill the mission of sustainability, with regards to creating a "closed loop world."
The Green Habiteer network reaches from coast to coast as we have supporters from CA, NY, IN, MN,
TX, OR, and even a few from the UK and Australia.
TheGreenHabit is a social enterprise incubator.
We house and support projects who's mission align with making sustainability into the norm.
So far, the projects we've launched include a zero-waste grocery store model, sustainable packaging,
a book, and a mobile app to monetize on food waste. ----- We select projects that are design focused
and have the core principles of social impact.
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HACKING UX
UX Research + Strategy +Production ’14
Hacking UX is an online web app that serves as bridge for engineers and anyone who wishes to get
their feet wet in starting to learn the foundation of User Experience Design. UX Design is a relatively
new area, seeing as it's recognition just started taking hold with the tech industry, booming.
In private-beta, HackingUX has already received a $0.25Mil valuation in under 2 months by the founder
of WallStreet.org, Hanson So.
Holly learns, explores, and paves the way for the "UXer" following that she has built as HackingUX
features award-winning designers from all over, starting with those starting in Silicon Valley. HackingUX
is an online community, resource oasis, and learning platform for the UXer following.
HackingUX following started out with 150 beta software engineers from Stanford, MIT, Purdue, NYU,
Yale, Cambridge, (etc.) and continues to grow. The official HackingUX(dot)org website will be launched
mid 2015.
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TEDx CONFERENCES
Speaker’13
Global live stream public presentation to over 3 continents
Research and Content Strategy were undoubtedly a critical component to the TEDx talk
Leveraged knowledge in user engagement, brand psychology, and content strategy to form a
presentation to inspire the global audience
Partnered with graphic designer of 7 years, Lindsey Fabrizio for content media strategy and
implementation with regards to the TEDx talk
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SEVENTEEN MAGAZINE
User Engagement + Strategy ’09
Featured college author. Back during my freshman year of undergrad…. the ancient 2008/2009 was
when I first was introduced to content creation and brand evangelism. In an applicant pool of over
2,000 I was fortunate to help with the college authorship for the entirety of my freshman year. We had
to create a web and print schedule to keep regular interactions with Seventeen’s ~2,200,000
subscribing fan base. Bi-weekly content from interviews, image capture, and some minor videos were
to be submitted to our manager, Elise, from Hearst Corporation. In total, there were 15 women in my
authorship “class,” and we were the first of a now, 5 year, media program specific to the college
market.
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BEST BUY CORPORATE
Experiential Engagement + Strategy ‘11
Raised $2.8 Million for Best Buy’s annual gala on a team of 10 in under 4 months. Helped lead plans
for initial strategy, program management, partnership as well as overall execution, hosting, and
engagement. Worked with high-profile artists such as Lenny Kravitz and Gavin Degraw as they were
the main performers for the event; Donated items for the silent auction included pieces from artists
such as Lady Gaga and Taylor Swift. Successfully helped launch and coordinate event for Lord of the
Rings release. Strategic partnership Warner Brother Studios. Managed sponsorship proposals and
rejections to an average of 300+ requests per month.
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LET’S CONNECT.
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URL HollyJadeCREATES.com
TEL 952.457.6555
EMAIL
[email protected]
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About The JADE branding: The symbolism behind my personal brand
captures significance of Creativity, Purpose, and Freedom. The
polygonal bird is hand-crafted on Adobe Illustrator. It’s purpose is to
signify flight and launch of my project work. Moreover, the polygonal
form symbolizes the sharp character I value as an individual. Purple
symbolizes loyalty, dedication, and taking on work of true value. The
letters, JADE serve as a ground foundation to the polygonal bird
because I’ve learned that at the core of any idea and project, it’s my
responsibility, hence my name, to be a foundation for direction, launch,
and overall success. I chose the word JADE as it is both my name and a
stone to represent nobility.!
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Skills applied: Creative ideation, Low-fidelity prototyping, Design theory
for spacing/contrast/form, Color theory, Adobe Creative Suites
application, Visual space element application.!
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HollyJadeCREATES.com