Apple Inc
Apple Biography
Apple Computer INC.
was co-founded in
1976 by the CEO of
Apple Steve P. Jobs,
and it was
incorporated in
California On January
3, 1977.
The company designs, manufactures & markets
• Personal computers
• Mobile
communication
devices
• Portable digital
music player
• Software
• Networking
solutions.
Apple is leading the
consumer technology
world with its
revolutionary products
 OS X software
 iLife
 iWork
 iPod
 iTunes
iPad
iBookstore
Mac Book Pro
Mac Book Air
Apple Mission
Apple is committed to bringing the
best personal Computing experience
to students, educators, creative
professional and consumers around
the world through its innovative
hardware, software and internet
offerings
Apple SWOT Analysis
Strengths
Weaknesses
• Strong Liquidity
• Expanding Operating
Margin & Return on Equity
• Strong Revenue
• Limited iPhone/Mobile Variants
• Unsolved Issues regarding
Legal Proceedings
• Dependence on Network
Providers
SWOT
Opportunities
Threats
• Emerging Markets Providing
Ladder for Growth
• Scope in Retail Segment
• Innovative Products & Designs
• Theft of Digital Content
• Absence of multiple
Distribution network
• Intense Competition
50,000.00
45,000.00
40,000.00
35,000.00
30,000.00
25,000.00
19,315.00
20,000.00
15,000.00
10,000.00
5,000.00
1,989.00
0.00
2006
42,905.00
37,491.00
24,578.00
3,495.00
2007
Revenue
6,119.00
2008
Net Income
8,235.00
2009
Apple’s Competition
Distribution






Apple Inc. utilizes a variety of direct & indirect
distribution channels, such as:
its retail stores
online store
third-party cellular network carrier
wholesalers
retailers
value-added resellers.
Marketing Strategy
Apple competes in different
markets:
•Computers and Software
•Digital music
•iPhone
A humanist company that
strives to have a heartfelt
connection to their consumers.
Brand:
•Simplistic lifestyle
•Imaginative (emotion,
passion and dreams)
•User-Friendly
•Innovation
Apple strives to create
innovative products and
services for their
consumers.
Communication
Strategies
Apple promotes its
products by using a variety
of marketing media
including television
commercials, print ads
(magazines, billboards,
newspapers) and online
communications.
•Mac vs. Pc commercials
 Approximately 44% of the
company’s net sales in
2010 came from sales to
customers inside the U.S.
 Apple Inc. supplies &
manufactures many of
components by solesourced third-party
vendors in U.S., China,
Germany, Ireland, Japan,
Israel, Korea, Malaysia, the
Netherlands, the
Philippines, Taiwan,
Thailand, & Singapore.
Apple’s Game Console
iPhun, a game console which allows
you to play multiple game apps
without having to plug in each one
when ready to play.
iPhun Compatible with Existing
Technologies
iPhun
iPhun micro
Apple
Apple
Apple
October 2010
iPhun Controllers
•
Standard USB controllers
•
Cordless Precision controller
•
GT Force
•
iP ii Controller
High-Speed HDMI® Cable (6.5ft)
1080p HDMI cable that's CL3-rated for in-wall installation. This
high-bandwidth design is ready to deliver your ultimate highdefinition audio/video experience
HDMI® over Cat5E Extender $30.00
1080p and HCDP™-compatible; extend your HDMI signal up to 200
feet (60 meters) over Cat5!
iPhun Memory capacity
3.20GHz Intel Core i3
3.20Ghz Dual Core i5
+$50.00
iPhun Storage Capacity
• Seagate 120 GB SATA 7200 RPM Hard
• Seagate 500 GB SATA 7200 RPM Hard
Drive
+ $60.00
• Seagate 1 TB SATA 7200 RPM Hard
Drive
+ $90.00
The iPHUN
iPhun2go
iPhun2go wireless/micro console
controller
If it’s on iPhun, it’s on TV
iPhun Accessories
• Rechargeable Battery
• Apple DVI to Video Adapter
the Apple Micro-DVI to DVI adapter allows you to connect to an
external DVI monitor or projector
International online
stores
Target Audience
iphun’s Competition