12 20 ION T
COLLECTION 2012 ICONIC STYLE , QUALITY AND CHOICE – THE 2012 ANNIVERSARY SUNGLASSES COLLECTION FROM POLAROID® EYEWEAR Dear Business Partner Welcome to the 20 12 Polaroid Sunglasses Collection – the best and broadest range of polarized sunglasses we’ve ever presented. In this, the 75thAnniversary year, you’ll fi nd stylish, high quality, wearable sunglasses, all at an af fordable price. Plus a special anniversary aviator, Seventy-five, to celebrate the legendary Polaroid brand. Since 1937 Polaroid Eyewear has been internationally recognised as the expert in polarization technology and a leader in sunglasses design. Today, the entire collection features Polaroid’s advanced UltraSight™ premium polarized lenses for perfect, glare-free vision and 100% UV400 protection. Distinctive metals, robust plastics and high performing aviators, are highlights of the Premium Men’s Collection, with gradient and mir rored lenses. Inspired by couture fashion, the P remium Women’s Collection boasts in-v ogue, midsized frames in russet reds, azure blues and translucent neutrals with intricate gemstone detailing while our Trend Collection exudes street c hic. Classic and contemporary styles for men and fashionably curvy frames for women, in our Core Collection, give even more choice. Polaroid’s Suncovers continue to pro vide a huge sales oppor tunity when presented on specialist merc handising stands. The 2012 Suncovers offer innovative hinge options and fi t comfortably over optical frames to pro vide a stylish alternative to prescription sunglasses. For kids, sunglasses come in new fl exible materials, complete with headbands and adjustable tips. Urban and street styles have been created by tailoring the top selling adult styles for teens. This new, highly fashionable and fully polarized collection is a testament to the enduring appeal of the brand. We look forward to your selections. 2 04 A number of this season’ s Polaroid sunglasses are available to prescription. These are indicated with an icon next to the frame and are broken down into the following two prescription ranges PRODUCT FEATURES 08 WOMEN’S COLLECTION 12 MEN’S COLLECTION 28 KIDS COLLECTION 40 BEST UNDER THE SUN COLLECTION 48 SPORTS COLLECTION 60 SUNCOVERS COLLECTION 66 3D COLLECTION 72 75 YEARS ANNIVERSARY 75 YEARS ANNIVERSARY PRODUCT FEATURES Polaroid Rx Programme WOMEN +/- 6.00 sphere with opposite cyls to 4.00 KIDS BEST UNDER THE SUN SPORTS SUNCOVERS 3 3D The Rx lenses will be supplied in Polarized Grey/Brown/Green 15% LTF Single Vision dependent on the nearest match to the dumm y lens fi tted into the plano sunglasses option. Additional Mirror coating is not a vailable on Rx orders. MEN +/-3.00 sphere with opposite cyls to 3.00 75 YEARS ANNIVERSARY Polaroid sunglasses – a proud heritage Dr. Edwin Land is the founding father of Polaroid. Born in 1909 in Connecticut, USA, he began experimenting with light at an early age. His investigations with kaleidoscopes and attempts to filter light led him to in vent the w orld’s first synthetic polariz er for commercial use in 1 929. Named Polaroid, this innovation was used to make the first pair of Polaroid sunglasses sold in 1935. Dr. Land’s breakthrough tec hnology remains the basis f or all polarized sunglass lenses manufactured today. In 1937 Dr. Land est ablished the P olaroid Corporation and the Polaroid brand w as born. Mass production of P olaroid sunglasses began in earnest. This created a ne w market for fashionable polarized eyewear which Polaroid has dominated through the decades. Now in its 75th Anniversary year, Polaroid is a reno wned global sunglasses brand, tr usted all o ver the world for premium P olaroid polarized lenses and f ashionable sunglasses. 5 INNOVATIONS THROUGH THE DECADES 1930s 1929 World’s first synthetic polariz er, named P olaroid, created by Dr. Edwin Land – the basis of all polarized eyewear, photo lenses and screens today. I 1935 First Polaroid sunglasses sold by Dr. Land. I 1937 Polaroid Corporation est ablished in the US A – the birth of Polaroid as a successful sunglass brand. I 1939 First Polaroid 3D Viewer launched. 1940s Polaroid chosen by the airforce and army as supplier of high specification goggles for pilots and tank crew. 1950s Polaroid brand expanded rapidly – tele vision advertising used. I First Polaroid night driving glasses launched. 1960s Polaroid sunglasses launched in Europe – available globally in 45 countries. I Polaroid frame designs became the defining style of 1960s sunglasses. 1970s 1975 Polaroid aviator sunglasses launched – an all time best seller. I 1977 Polaroid featured on Vogue magazine front cover. I Polaroid collaborated with global style icon and fashion designer Mary Quant – co-branded ‘Polaroid sunglasses by Mary Quant’ launched. 1980s Polaroid collaborated with Kenneth Grange of leading design house, P entagram. I 1985 Co-branded Polaroid sunglasses launched with global youth fashion brand, Benetton. 6 75 YEARS ANNIVERSARY 2012 Polaroid celebrates 75 y ears as leader in polariz ed lens technology and f ashion frames. I Today, Polaroid sunglasses are one of the top 4 global sunglass brands, selling over 4 million pairs of polariz ed sunglasses in over 80 countries every year. 2010s First Polaroid Suncovers™ launched. I Polaroid Ultrasight™ premium polarized lens created using P olaroid’s trade-marked Thermofusion™ Technology. I Polaroid Premium 3D Glasses launc hed, certified by realD – a leading brand providing 3D technology applications. 2000s Co-branded Polaroid sunglasses created with world-wide brands Disne y and Hello Kit ty. I First Polaroid optical frames launched. 1990s Polaroid PTX4000 lens created by Polaroid through its unique press-polishing tec hnology. I Co-branded Polaroid sunglasses launched with luxury Italian fashion label El Charro - slogan ‘the perfect shape of technology’. I Premium 3D lens and frame developed for revolutionary IMAX theatres. 9 POLAROID® POLARIZING LENSES – QUALITY LENSES MATTER POLARIZED SUNGLASSES FOR EVERYDAY WEAR Not all sunglasses are equal. Some are not even polarized. Others that are polarized don’t work very well. To block glare effectively relies on a well made lens. Making polarized lenses an d polarized sunglasses is at the he art of e verything we do . That’s why Polaroid Eyewear can produce the b est polarized sunglasses – ever – at these accessible prices. HOW DO POLARIZED SUNGLASSES BLOCK GLARE? Visible light waves from the sun travel in all directions. When sunlight reflects off a horizontal surface, like a road or water, it often becomes concentrated horizontally. This is known as glare. Vertical light is useful to the human eye. But glare masks useful light, making it difficult and uncomfortable to see. Non-polarized lens Polaroid polarized lens Non-polarized sunglasses only reduce the amount of visible light entering the eye, darkening the v iew. They don’t block glare. Polaroid polarized sunglasses block glare and allow only useful vertical light to enter the eye. Visibility with sunglasses without polarizing lenses Visibility with sunglasses with Polaroid Polarized Lenses The vertically-aligned filters in Po laroid polarized sunglasses block glare so the wearer can see more clearly – es sential when driving and making it m ore comfortable to see everyday. That’s why Polaroid is the popular choice. All Polaroid polarized sunglasses carry a swing tag with this symbol. It illustrates the glare-blocking benefits of our lenses in simplified form. 8 BREAKTHROUGH TECHNOLOGY FOR COMPLETE PROTECTION AND PERFECT VISION. PRODUCT FEATURES POLAROID® SUNGLASSES = PERFECT OPTICS AND A BETTER VIEW UltraSight™ lenses, exclusively developed for Polaroid polarized sunglasses are constructed from nine functional elements ultra-carefully formed together for a high-performance optical product that ensures complete protection and perfect vision. The main element of the s andwich-lens construction is the polarizing light filter at the core. Vacuum-forming produces a lens of uniform thickness which distorts vision. UV light absorbers are laminated to both sides of the filter. These block all h armful UVA, UVB, and UVC light rays. Optically corrected shock-absorbing layers are then b onded to both sides of the U V absorbers, making the lens material lightweight, flexible, and impact resistant. Finally, a sc ratchresistant layer is applied to both outer surfaces. 1x Polarizing core – The best technology for eliminating glare 4x UV filters For total UV protection 2x Shock absorbers Twice the impact resistance 2x Scratch resistant layers Optimal durability UltraSight™ lenses, made with Thermofusion™ Technology and exclusively used in Polaroid polarized sunglasses, are tapered towards the edges for uncompromised, perfect vision. Traditional manufacturers use vacuum-forming to curve their lenses. This technique results in lenses which warp the wearer’s perception of sizes, shapes and distances, often without them e ven realising. Since the eye is forced to compensate for the lenses’ inferior optical performance, regular sunglass wearers are at risk of eye-strain. Our unique Thermofusion™ process optically finetunes the lens while curving it. The result is the new UltraSight™ lens with improved polarizing efficiency and greater visual acuity, allowing the ey e – an d the wearer – to relax. The UltraSight™ lens is used exclusively in all Polaroid polarized sunglasses. Don’t compromise – choose PERFECT VISION, choose Polaroid polarized sunglasses. POLAROID® POLARIZED SUNGLASSES FEATURE THREE TYPES OF ULTRASIGHT™ LENSES BLOCKS GLARE 100 % UV400 PROTECTION BLOCKS GLARE 100 % UV400 PROTECTION BLOCKS GLARE 100 % UV400 PROTECTION UltraSight™ IX – This nine layered lens is the next generation in polarized lens technology. Find it in all o ur collections. The striking silver tag makes it instantly recognisable. UltraSight™ XI – This 1mm lens features two additional shock-absorbing special coatings. It‘s a f eature of the Women‘s Premium Collection and carries a r ich golden tag. UltraSight™ XIV – Our top quality 1mm lens benefits from three additional special coatings for the ultimate in glare-free vision. With its platinum tag, our finest quality lens was developed for our Premium Men‘s Collection. 9 POLAROID® POLARIZED SUNGLASSES FOR PERFECT COMFORT AND PERFECT VISION LENS FEATURES Glare-free vision: Block out virtually 100% of glare. Clear contrasts: Greater visual definition through enhanced contrasts. Natural colours: Accurate colour perception. Reduced eye fatigue: No squinting, no straining for all day comfort. 100% UV 400 protection: Protection against the sun’s harmful UVA, UVB and UVC rays. N Superior optics: UltraSight™ lenses are made with Thermofusion™ Technology for distortion-free vision. Durability: Unique scratch-resistance means lenses can take everyday knocks and look good as new. Polaroid’s polarizing lenses are more durable than other traditionally-made lenses. Shock-absorbing: Lenses are tested to withstand impact and protect the eye. Great for everyday living. Safer, lighter and less expensive than glass lenses. FRAME FEATURES Frame quality: Premium quality materials and precision frame construction deliver robust dependability. This kit won‘t let the wearer down. Comfort: High quality lightweight frames designed for continuous wear. Polaroid sunglasses stay comfortable all day. Style: More exclusive frame designs to suit your customers‘ looks and lifestyles. SOLAR-POWERED INNOVATION As part of our commitment to the environment, innovation and technology, Polaroid Eyewear is an of ficial sponsor and proud supplier to PlanetSolar™, a ground-breaking project that promotes the potential of renewable energy by navigating around the world using solar power alone. planetsolar.org 10 PRODUCT FEATURES SIZE: 56 x 16 N 11 12 COLLECTION WOMEN‘S The elegance of Italian design is embodied in our Premium Women’s Collection. This luxurious eyewear collection, created for those with a true sense of style and passion, is sophistication itself. 13 F8201 A B C BLACK BROWN OLIVE POLARIZED GREY GRADIENT POLARIZED BROWN GRADIENT POLARIZED GREEN GRADIENT SIZE: 60 x 18 POLARIZED BROWN GRADIENT POLARIZED PURPLE GRADIENT POLARIZED GREY GRADIENT SIZE: 60 x 18 POLARIZED GREY GRADIENT POLARIZED BROWN GRADIENT SIZE: 58 x 18 F8202 A B C BROWN BURGUNDY BLACK F8210 A B BLACK DEMI 14 WOMEN F8211 A B BLACK/DEMI PURPLE/BLACK POLARIZED BROWN GRADIENT POLARIZED GREY GRADIENT SIZE: 58 x 18 POLARIZED GREY POLARIZED PURPLE GRADIENT SIZE: 60 x 18 POLARIZED BROWN POLARIZED GREY POLARIZED GREY SIZE: 60 x 18 P4200 A B GUN/BLUE SILVER/PINK P4201 A B C GOLD/BROWN SILVER/BLUE GUN/BURGUNDY 15 P4202 A B SILVER/BLACK GOLD/BROWN POLARIZED GREY POLARIZED BROWN SIZE: 58 x 18 POLARIZED BROWN GRADIENT POLARIZED GREY GRADIENT SIZE: 60 x 18 POLARIZED BROWN GRADIENT POLARIZED GREY GRADIENT SIZE: 64 x 18 P4203 A B GOLD/BROWN SILVER/BLACK P4204 A B BROWN GUN 16 WOMEN P4205 A B GUN/BLACK SILVER/BLACK POLARIZED GREEN GRADIENT POLARIZED GREY GRADIENT SIZE: 60 x 18 POLARIZED GREY POLARIZED BROWN SIZE: 65 x 18 POLARIZED GREY POLARIZED BROWN SIZE: 60 x 15 P4206 A B GUN/BLACK GOLD/DEMI P 8103 A B BLACK DEMI 17 P8107 A B BLACK BROWN POLARIZED GREY GRADIENT POLARIZED BROWN GRADIENT SIZE: 61 x 18 POLARIZED GREY GRADIENT POLARIZED BROWN GRADIENT SIZE: 60 x 17 POLARIZED GREY POLARIZED GREEN SIZE: 62 x 18 P8108 A B BLACK BROWN P8125 A B BLACK DEMI 18 WOMEN P8135 A B C BLACK DEMI DEMI POLARIZED GREY POLARIZED GREEN POLARIZED COPPER SIZE: 62 x 18 P8200 A B BLACK BROWN POLARIZED GREY POLARIZED BROWN SIZE: 60 x 18 POLARIZED GREY POLARIZED BROWN SIZE: 65 x 18 P8201 A B BLACK BROWN 19 P8204 A B BLACK DEMI POLARIZED GREY GRADIENT POLARIZED BROWN GRADIENT SIZE: 60 x 18 P8206 A B C BLACK BROWN BURGUNDY POLARIZED GREY GRADIENT POLARIZED BROWN GRADIENT POLARIZED GREY GRADIENT SIZE: 62 x 18 P8207 A C BLACK/LILAC BROWN 20 P OLARIZED GREY OLARIZED P BROWN SIZE: 61 x 18 WOMEN P8211 A B BLACK BROWN POLARIZED GREY GRADIENT POLARIZED BROWN GRADIENT SIZE: 61 x 18 P8212 A B C BLACK DEMI OLIVE POLARIZED GREY POLARIZED GREEN POLARIZED BROWN SIZE: 61 x 18 POLARIZED GREY POLARIZED BROWN POLARIZED GREY, GOLD MIRROR SIZE: 58 x 18 P8213 A B C BLACK DEMI IVORY 21 P8214 A B BLACK BLUE POLARIZED GREY GRADIENT POLARIZED BLUE GRADIENT SIZE: 59 x 18 P8215 A C BROWN CRYSTAL/BLACK POLARIZED BROWN GRADIENT POLARIZED GREY GRADIENT SIZE: 64 x 18 POLARIZED GREY POLARIZED BROWN SIZE: 59 x 18 P8219 A B BLACK BROWN 22 WOMEN P8222 A B BLACK PETROL POLARIZED GREY POLARIZED GREY SIZE: 57 x 18 POLARIZED GREY POLARIZED BROWN SIZE: 58 x 18 P8223 A C BLACK DEMI P8224 A B BLACK DEMI POLARIZED GREY POLARIZED BROWN SIZE: 62 x 18 23 P8240 A B BLACK DEMI POLARIZED GREY ,SILVER MIRROR POLARIZED BROWN SIZE: 59 x 18 POLARIZED GREY POLARIZED GREEN SIZE: 57 x 18 POLARIZED GREY POLARIZED GREEN SIZE: 55 x 18 P8243 A B BLACK DEMI P8245 A B BLACK DEMI 24 WOMEN P8247 A B BLACK BROWN POLARIZED GREY POLARIZED BROWN SIZE: 60 x 18 P8262 A B BLACK DEMI POLARIZED GREY POLARIZED BROWN SIZE: 61 x 18 POLARIZED GREY POLARIZED GREEN SIZE: 56 x 18 P8265 A C BLACK/RED DEMI 25 P8266 A B BLACK OLIVE 26 POLARIZED GREY GRADIENT POLARIZED GREEN GRADIENT SIZE: 60 x 18 28 COLLECTION MEN‘S Superior quality eyewear meets exclusive frame and temple designs. With its outstanding optical, shock absorbentand scratch resistant properties, our Premium Men’s Collection categorically outperforms other brands. 29 O4213 C GUN L GUN W GOLD X BLACK POLARIZED GREY POLARIZED COPPER POLARIZED GREEN POLARIZED GREY SIZE: 58 x 13 POLARIZED GREY POLARIZED BROWN SIZE: 65 x 18 POLARIZED GREEN POLARIZED BROWN SIZE: 69 x 13 P4107 A B GUN/BLACK GUN/DEMI P4120 A B GUN BROWN 30 P4121 GUN GOLD POLARIZED GREEN POLARIZED COPPER SIZE: 70 x 14 POLARIZED GREY POLARIZED BROWN SIZE: 68 x 14 POLARIZED GREY POLARIZED GREY, SILVER MIRROR POLARIZED COPPER SIZE: 66 x 14 MEN B C P4122 A C GUN BROWN P4126 A B C BLACK SILVER BROWN 31 P4138 A D BLACK GUN POLARIZED GREY POLARIZED GREEN SIZE: 59 x 18 POLARIZED BROWN POLARIZED GREEN SIZE: 63 x 18 POLARIZED GREY POLARIZED COPPER POLARIZED GREEN SIZE: 66 x 18 P4216 B C BROWN/DEMI BLACK P4222 A B C BLACK BROWN GUN 32 P4224 BLACK GUN/DEMI BROWN POLARIZED GREY POLARIZED GREEN POLARIZED COPPER SIZE: 63 x 18 POLARIZED GREY POLARIZED COPPER SIZE: 59 x 18 POLARIZED GREY POLARIZED COPPER POLARIZED GREY SIZE: 60 x 18 MEN A B C P4225 A B BLACK GUN P4226 A B C GUN/BLACK BROWN BLACK 33 P4241 A B C GOLD/DEMI GUN/BLACK BLACK POLARIZED GREEN POLARIZED GREY POLARIZED GREY GRADIENT SIZE: 64 x 18 POLARIZED GREY POLARIZED BROWN SIZE: 60 x 18 POLARIZED GREY POLARIZED BROWN POLARIZED GREEN SIZE: 65 x 18 P4243 A B BLACK BROWN P4246 A B C GUN/BLACK BROWN/DEMI BLACK 34 P4247 GUN/BLACK BROWN/BLACK BLACK POLARIZED GREY POLARIZED BROWN POLARIZED GREY SIZE: 59 x 18 POLARIZED COPPER POLARIZED GREY SIZE: 60 x 18 POLARIZED GREY, SILVER MIRROR POLARIZED GREY, BLUE MIRROR POLARIZED GREY, GOLD MIRROR SIZE: 60 x 18 MEN A B C P4248 B C BROWN BLACK P4261 A B C SILVER/BLACK SILVER/BLUE GOLD/IVORY 35 P8028 A B BLACK DEMI POLARIZED GREY POLARIZED GREEN SIZE: 58 x 18 POLARIZED GREY POLARIZED BROWN SIZE: 66 x 18 POLARIZED GREY POLARIZED COPPER SIZE: 65 x 18 P8230 A C BLACK DEMI P8231 A B BLACK BROWN 36 P8249 BLACK DEMI POLARIZED GREY POLARIZED COPPER SIZE: 65 x 18 POLARIZED GREY SIZE: 65 x 13 POLARIZED GREY POLARIZED GREY SIZE: 65 x 18 MEN A C X4104 A BLACK X4206 A B BLACK GUN 37 X4211 A B C BLACK GUN BROWN POLARIZED GREY POLARIZED GREY POLARIZED COPPER SIZE: 67 x 18 X8203 A B BLACK DEMI POLARIZED GREY POLARIZED COPPER SIZE: 58 x 18 POLARIZED GREY POLARIZED GREY SIZE: 60 x 18 X8205 A B BLACK BLUE 38 CELEBRATING WITH SIGHTSAVERS Because 2012 is our 75th Anniversary year, we are launching a unique Polaroid aviator, named Seventy-five which will be the cornerstone of a new sales-boosting charity campaign. We’ve chosen Sightsavers as our charity partner. This international charity works with people suffering from eye problems in some of the poorest communities in the world, so the campaign affirms the Polaroid commitment to eye protection. Seventy-five is a best-seller from our 1970s archives and is also the hero style of our heritage collection, Best under the Sun, showcased separately. Polaroid will donate a share of the sales generated from our Seventy-five aviator and the entire Best under the Sun Collection to Sightsavers. This will help to fund vital work to improve eye services and eliminate avoidable blindness in adults and children in developing countries. This Sightsavers collaboration is a celebration of our 75 years of polarization leadership, expertise and high fashion sunglasses design. www.sightsavers.org Registered UK charity number 207544 and SC038110 POLAROID TO DONATE A SHARE OF SALES TO CHARITY 39 COLLECTION KID‘S Choosing the right sunglasses for kids‘ sensitive eyes is so important. The Polaroid Junior Collection is designed to look stylish and be comfortable with allergy-free materials and adjustable temple tips. The whole Polaroid Junior Collection has top quality polarized lenses giving 100% UV400 protection. P0100 A B BLUE ROSE POLARIZED GREY POLARIZED GREY SIZE: 44 x 14 AGE: 1-3 POLARIZED GREY POLARIZED GREY SIZE: 48 x 18 AGE: 4-7 POLARIZED GREY POLARIZED GREY POLARIZED GREY SIZE: 46 x 18 AGE: 4-7 P0113 A B RED BLUE P0115 A B C BLACK/ WHITE RED PURPLE 42 P0121 BLACK POLARIZED GREY SIZE: 52 x 14 AGE: 8-12 POLARIZED GREY POLARIZED GREY SIZE: 52 x 15 AGE: 8-12 POLARIZED GREY POLARIZED GREY SIZE: 55 x 18 AGE: 13-15 KIDS A P0126 A B BLACK WHITE P0131 A C BLACK RED 43 P0202 A C BLUE/ WHITE TURQUOISE/WHITE POLARIZED GREY POLARIZED GREY SIZE: 47 x 18 AGE: 1-3 POLARIZED GREY POLARIZED GREY SIZE: 47 x 18 AGE: 1-3 POLARIZED GREY POLARIZED GREY SIZE: 45 x 18 AGE:1-3 P0203 A C PURPLE/WHITE ROSE/WHITE P0205 B D BLUE LILAC 44 P0210 BLACK BLUE RED POLARIZED GREY POLARIZED GREY POLARIZED GREY SIZE: 51 x 18 AGE: 4-7 POLARIZED GREY POLARIZED GREY SIZE: 54 x 18 AGE: 4-7 POLARIZED GREY POLARIZED GREY SIZE: 50 x 18 AGE: 4-7 KIDS A B C P0212 A C BLUE/ORANGE LIGHT BLUE P0214 C D PURPLE RED 45 P0222 A B C PURPLE ROSE BLACK/WHITE POLARIZED GREY POLARIZED GREY POLARIZED GREY SIZE: 50 x 18 AGE: 8-12 POLARIZED GREY POLARIZED GREY POLARIZED GREY SIZE: 52 x 18 AGE: 8-12 POLARIZED GREY POLARIZED GREY SIZE: 54 x 18 AGE: 8-12 P0223 A B C BLACK SILVER/CRYSTAL GOLD/CRYSTAL P0224 A D WHITE BLACK 46 P0230 BLACK/NEON PINK BLACK/NEON GREEN BLACK/NEON YELLOW POLARIZED GREY POLARIZED GREY POLARIZED GREY SIZE: 50 x 20 AGE: 13-15 POLARIZED GREY POLARIZED GREY POLARIZED GREY SIZE: 55 x 18 AGE: 8-12 KIDS A B C P0233 A C D GUN PURPLE BLUE 47 COLLECTION BEST UNDER THE SUN The “Best under the Sun” heritage collection from Polaroid recreates the most stylish models from our rich design archives. These stunning sunglasses with their inspiring high-fashion frames, premium polarized lenses and full UV protection are perfectly on-trend today. Find out more at www.polaroidsunglasses1937.com MEMPHIS 1960 S4127 A B BLACK DARK DEMI POLARIZED GREY POLARIZED GREEN SIZE: 60 x 16 POLARIZED GREY GRADIENT POLARIZED GREY GRADIENT SIZE: 60 x 14 POLARIZED GREY GRADIENT POLARIZED GREEN GRADIENT SIZE: 68 x 16 FLOWER 1970 S4128 A B BLACK/SILVER GUN/PURPLE IMAGE 1980 S4129 A B GUN BLACK 50 A B VICTORY 1940 A B S8155 DARK DEMI LIGHT BROWN POLARIZED GREEN POLARIZED BROWN SIZE: 51 x 14 POLARIZED GREY POLARIZED BROWN SIZE: 160 x 16 POLARIZED GREY POLARIZED GREY SIZE: 44 x 14 S8156 BLACK BROWN BEST UNDER THE SUN SWING 1930 BROADWAY 1950 S8157 A B BLACK/ WHITE WHITE/GREY 51 MARILYN 1950 S8158 A B BLACK/CRYSTAL PINK/LIME POLARIZED GREY POLARIZED GREY SIZE: 54 x 14 POLARIZED BROWN GRADIENT POLARIZED GREY GRADIENT SIZE: 60 x 14 POLARIZED GREY GRADIENT POLARIZED BLUE GRADIENT SIZE: 60 x 16 DONNA 1970 S8159 A B LIGHT BROWN LIGHT BLUE REBEL 1970 S8160 A B BLACK WHITE 52 GLAM 1980 S8161 CHAMPAGNE BLUE VICE 1980 A B POLARIZED BROWN GRADIENT POLARIZED BLUE GRADIENT SIZE: 60 x 14 POLARIZED BROWN GRADIENT POLARIZED GREY GRADIENT SIZE: 64 x 18 POLARIZED GREEN POLARIZED GREY, SILVER MIRROR SIZE: 65 x 18 S4222 GOLD GUN BEST UNDER THE SUN A B RIDER 1960 S4223 A B GOLD GUN 53 BEL AIR 1950 S4224 A B BLACK BLUE POLARIZED GREEN POLARIZED GREY SIZE: 55 x 18 POLARIZED GREEN, GOLD MIRROR AR COATING POLARIZED GREY, GOLD MIRROR AR COATING SIZE: 60 x 18 POLARIZED GREY POLARIZED BROWN SIZE: 47 x 18 SEVENTY-FIVE 1970 S4275 A B GOLD SILVER BUDDY 1940 S8233 A B BLACK DEMI 54 JIVE 1950 S8234 A B BLACK BROWN POLARIZED GREY POLARIZED BROWN SIZE: 52 x 18 POLARIZED BROWN GRADIENT POLARIZED PURPLE GRADIENT SIZE: 58 x 18 POLARIZED BROWN GRADIENT POLARIZED GREEN GRADIENT SIZE: 60 x 18 A B BROWN PLUM BEST UNDER THE SUN TWIST 1960 S8235 SOPHIA 1970 S8236 A C DEMI GREEN 55 WAVE 1980 S8237 A B BLACK BROWN POLARIZED GREY GRADIENT POLARIZED BROWN GRADIENT SIZE: 61 x 18 POLARIZED GREY GRADIENT POLARIZED GREEN GRADIENT SIZE: 58 x 18 VEGAS 1970 S8238 A B GREY/SILVER DEMI/GOLD 56 ANNIVERSARY SPECIAL EDITION Seventy-five is the highlight of the Anniversary Collection. It’s the ideal model for trade partners to use as a special gift, and as a top-selling design, it’s the perfect choice to increase sales for you and raise funds for Sightsavers. Packed with features, this unique, original aviator boasts gold or silver frames with intricate hand-made acetate detailing. Seventy-five has anti-allergenic coatings to protect the skin and 100% UV400 protection for healthy eyes. Frame fronts are made of high tensile Monel®, a material also used for shipbuilding and aircraft construction, which gives them strength. Sunglass arms in stainless spring steel make them flexible too. Tough but lightweight, the ergonomic design and high quality, corrosion resistant materials of these authentic aviators provide all-day wearer comfort. Their premium polarized UltraSight™ lenses, complete with their anti-reflective coating, ensure perfect glare-free vision. Lenses are finished to premium optical standards with mirrored lenses for a great look. Stylish Polaroid branding on the temples and the lens establishes these sunglasses as true Polaroid classics. Please contact your Polaroid Eyewear representative to learn about the special merchandise support tools for these unique anniversary frames. SEVENTY-FIVE The revival of Polaroid’s top selling aviator 57 14 COLLECTION SPORTS The Polaroid Performance Range has been designed for sports people who push themselves to the limits. Advanced features and the latest technical innovations give these sunglasses the edge – even in extreme conditions. 14 P7009 D BLACK POLARIZED BROWN/GOLD MIRROR SIZE: 70 x 17 POLARIZED GREY POLARIZED GREY SIZE: 77 x 18 POLARIZED COPPER POLARIZED COPPER POLARIZED GREY, SILVER MIRROR/CAT.4 SIZE: 64 x 18 P7123 B C WHITE GREY P7125 A B D DEMI GREY/ORANGE BLACK 60 P7128 A BLACK POLARIZED GREY SIZE: 65 x 17 POLARIZED GREY POLARIZED GREY POLARIZED GREY SIZE: 64 x 16 POLARIZED YELLOW SIZE: 65 x 18 For Fishing P7200 BLACK BLUE RED SPORTS A B C P7202 C BLACK/ YELLOW 61 P7206 A B C BLACK BLUE RED POLARIZED GREY, SILVER MIRROR POLARIZED GREY, SILVER MIRROR POLARIZED GREY, SILVER MIRROR SIZE: 60 x 16 POLARIZED GREY, RED MIRROR POLARIZED GREY, SILVER MIRROR POLARIZED GREY, BLUE MIRROR SIZE: 65 x 18 POLARIZED GREY POLARIZED GREY POLARIZED GREY, SILVER MIRROR (CAT.4) SIZE: 65 x 18 P7213 A B C BLACK/RED GREY SILVER/BLUE P7214 A B C BLACK/ORANGE BLUE/GREEN BLACK/WHITE 62 P7219 A B BLACK RED POLARIZED GREY POLARIZED GREY SIZE: 62 x 18 POLARIZED GREY POLARIZED GREY SIZE: 65 x 18 POLARIZED YELLOW SIZE: 67 x 18 P7222 GREY/ORANGE BLUE SPORTS A B P7227 A BLACK/ YELLOW DUAL INJECTED FRONT & TEMPLES INCLUDES ADJUSTABLE HEAD BAND 63 64 COLLECTION SUNCOVERS Designed to fit perfectly over any optical frame, Polaroid Suncovers offer 100% protection against harmful UV rays and eliminate dangerous glare. These special sunglasses are a perfect fusion of functionality and design. What are Polaroid Suncovers? Polaroid Suncovers are sunglasses that fit over an optical frame. Because they’re from Polaroid they provide full UV400 sun protection. And like all Polaroid sunglasses, the lenses are polarized too, for safe, comfortable, glare-free vision – especially useful when driving. People who wear optical frames have a problem Anyone who wears optical frames knows that sun protection is a problem. They can’t wear normal sunglasses. Prescription sunglasses are too expensive for many people. So vast numbers of people can’t easily protect their eyes from the sun. Now there’s Polaroid Suncovers – a convenient solution With Polaroid Suncovers people who wear optical frames can now protect their eyes from the sun Polaroid Suncovers fit over all optical frames and are styled to look as attractive as the sunglasses in our range. Not only that, Polaroid Suncovers are affordable compared to most prescription sunglasses. Now everyone can enjoy Polaroid sun protection. 65 O8535 OVERSPEC J K BLACK DEMI POLARIZED GREY POLARIZED COPPER LARGE POLARIZED GREY POLARIZED COPPER SMALL POLARIZED BROWN POLARIZED GREY SMALL P0139 OVERSPEC A B BLACK DEMI P8038 OVERSPEC C D DEMI GREY 66 P8270 OVERSPEC A B BLACK DEMI POLARIZED GREY POLARIZED COPPER MEDIUM POLARIZED GREY , SILVER MIRROR POLARIZED BROWN, SILVER MIRROR MEDIUM POLARIZED GREY POLARIZED COPPER LARGE P8271 OVERSPEC BLACK BROWN SUNCOVERS A B P8901 OVERSPEC K L BLACK DEMI 67 PERFECT VISION. ED FI I RT CE 14 Premium 3D Glasses IMPORTANT INFORMATION These Polaroid premium 3D glasses are equipped with unique premium 3D circular polarized lenses f or a p erfect 3D experience. Polaroid, the inventor and pioneer of the synthetic polarizing technology required to make polarized 3D glasses work, has har nessed decades of experience and know-how to develop and produce premium 3D glasses for perfect 3D vision. These 3D glasses w ork with 3D movie-theatres / cinemas and devices (such as T V, PC, gaming screens) using `passive‘ circular polarizing 3D technology. In movie-theatres / cinemas this inc ludes systems from RealD™, Technicolor™ and others. Because of their high quality, these premium 3D glasses are specifically from Polaroid certified by RealDTM for usage with RealDTM technology screens and devices. They are NOT for use with Shutter (active) technology or with Dolby system 3D. 14 N8100 OVERSPEC A RED/BLACK COVER : LARGE STYLE NUMBER :13 N8101 OVERSPEC A BLACK COVER : MEDIUM STYLE NUMBER :12 N8102 OVERSPEC A BLACK/BLUE COVER : FASHION SMALL 70 STYLE NUMBER :11 N8103 A BLACK WRAP STYLE NUMBER : 2 N8104 A BLACK WRAP STYLE NUMBER : 4 N8117 N8119 OVERSPEC STYLE NUMBER :20 A BLACK COVER : JUNIOR STYLE NUMBER :22 Polaroid’s premium 3D glasses are certified by RealDTM due to high quality and lens efficiency for usage with RealDTM 3D technology screens and devices. 71 3D A BLACK/SILVER JUNIOR PANORAMIC www.polaroideyewear.com The Norville Group, Magdala Road, Gloucester GL1 4DG EMAIL: [email protected] TEL: 01452 510321 www.norville.co.uk 14
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