O PEARL AWARDS M CUSTOM CONTENT COUNCIL B ES T ER IN 3W N 201 2014 MEDIA KIT IN C U ST Fêtes 2013 VIVREMIEUXWALMART .CA New Year 2014 WALMARTLIVEBETTER.CA GET MORE FOR YOUR FAMILY 5 easy pizzas to make at home, p. 41 OUR 2013 MOM OF THE YEAR GETS A NEW LOOK SLIMMER DINNER LIGHTENED UP COMFORT FOODS , hello new year goodbye clutter home organization how-tos, p. 53 get healthy fitness goals you can really accomplish download the free Tablet Edition for iPad & Windows 8 at WalmartLiveBetter.ca/tablet Valentine’s Day treats | Snow removal tips Jeans for your body type | Winter hand care NEW YEAR 2014 guide JOUETS! 34 IDÉES GÉNIALES POUR LES ENFAN TS ! 3 variantes de biscuits en pain d'épice ! recettes en p. 35 vive looks beauté tout pour briller exclusif ! Maman de l’année fêtes ! Les recettes des 8 finalistes les miam ! des BISCUITS maıs on (ou pas – personne ne le saura !) 29 édition pour tablette DISPONIBLE DANS l’App Store recettes facil pour recevoir sanses stresser Party pyjama | Prendr e soin de Pitou et Minou en hiver | Le premier Noël de bébé Holiday/Fêtes 2013 Fall 2013 Spring 2013 WALMARTLIVEBETTER.CA GET MORE FOR YOUR FAMILY GET YOUR GARDEN READY Secret cheat: Start with a cake mix! (starting at just $2!) Kids’ tees, shorts, and skirts, all under $10 LET'S STROLL Great gear for babies on the go Bright 30+ + Ideas SPRING RECIPES YOU CAN COOK TONIGHT! Help for your family’s allergies + Spring cleaning guide + Fashion & beauty for real life Back to School 2013 Summer 2013 Spring 2013 LETTER FROM THE editor At Walmart Live Better and Vivre mieux Walmart, our brand promise is right in our name. And we deliver on that promise in every issue, with budget-friendly recipes, on-trend beauty and fashion looks, along with home decor and family health news – tools that help Canadian families make the most of every Walmart shopping experience so they save money and truly live better. We’re connected to noted authorities on all of the topics that matter to moms, package their best advice inside the over 1 million copies of each issue, and offer it up free in Walmart Supercentres across Canada. Print copies are snapped up quickly, but those who miss the magazine in stores can access the same great content (and more) in our tablet editions and on our websites. What’s more, our responsive site design means that moms who choose to log on from their mobile devices will still have the experience of our gorgeous photography and friendly, accessible tone. In focus groups, moms who shop at Walmart said they’d gladly pay full newsstand prices for Walmart Live Better and Vivre mieux Walmart. When they discovered they could get such a high quality magazine for free – they were delightfully surprised. More importantly, they felt valued, rewarded and empowered. What better audience for your product than fully-engaged moms, made to feel special while shopping at Canada’s favourite retailer? 1.1 million circulation in Walmart Supercentres in English Canada 162,500 circulation in Walmart Supercentres in Quebec Canada available across 4 platforms magazine website tablet Sandra E. Martin, Editor-In-Chief mobile what moms are saying about Walmart Live Better Walmart customers know the value of a dollar and depend on Walmart to consistently deliver the lowest prices. Walmart Live Better and Vivre mieux Walmart boost the payoff for these smart shoppers. The guarantee of great prices, plus the magazine’s budget-friendly recipes, practical home and family advice, and fashion and beauty looks they can achieve using products they’ve shopped for in store, are a winning combination. “Impressive recipes in the new Live Better magazine! Well done.” Shalini, via Twitter “I read the entire #wlbmag last night cover to cover. Great work!” Jen, via Twitter “I am so impressed with your magazine. The first issue I picked up I was expecting it to be all about Walmart! Was I wrong! I am currently reading the Back to School edition and I am loving the recipes in it! The great thing about the magazine is the fact that it comes from Walmart... I know that when I go shopping for supplies to make these recipes I can find everything in my favourite store! Thank you and keep up the great work!” Kim, via email “I’ve never bothered to do this before... but I just wanted to take a quick minute to applaud your latest issue (Back to School 2013) of Live Better magazine. This is the first time I’ve picked one up & I was more than impressed. The content was well researched and put together… I’ll be sure to watch for the next issue now that I’ve been so pleasantly surprised!” Stephanie, via email Ranked 1 # retailer for helping moms stay on budget * 84% of Canadian moms shop at Walmart ⁺ The average Walmart shopper made 17.4x shopping trips to Walmart in the past year ** “I just wanted to let you know that I really enjoy the magazine that Walmart has put out. It is an excellent resource and I look forward to each issue.” Jill, via email “LOVED the @WalmartCanada Live Better mag. All the tuna recipes were def my fave article. Can’t wait for next issue!” Sarah Lynn, via Twitter 28 million⁺⁺ monthly shoppers 8 million+ customers visit Walmart each week ⁺⁺ Sources: * Momdex October 2012, n=2008 + PMB Spring 2013, English and French women 18+ with children at home under 18 ** Nielsen Homescan 52W to August 24, 2013 ++ Walmart Canada Customer Counts Multi-Platform solutions Connect with millions of Canadian moms from coast to coast, in English and French, across integrated print, digital and social media platforms. print edition Tablet Edition website e-Newsletter E-Blasts social media •English: 1.1 million copies, 9x per year •French: 162,500 copies, 8x per year •Exclusive, free distribution in all Walmart Supercentres •Weekly e-newsletters with original content and links to our English and French websites •The complete print editions (English and French) plus enhanced content and e-commerce links to Walmart.ca, available free for iPad in the iTunes App Store. The English edition is also available on Windows 8 •Available monthly and centered around a single advertiser’s message •Exciting and original web-exclusive content for both the responsive English and French sites, updated daily, with e-commerce links to Walmart.ca •Linked directly from the Walmart.ca homepage •Facebook: WalmartLiveBetter.ca content is regularly shared with Walmart Canada's 800,000+ Facebook fans •On Twitter: leveraging editor-in-chief Sandra Martin’s ever-growing following (@sandraemartin) and sharing content via Walmart Canada’s official account (@WalmartCanada) •Pinterest: boards showcase original WalmartLiveBetter.ca and VivremieuxWalmart.ca Live Better/Vivre mieux photography and content 2014 editorial themes NEW YEAR Kick off the new year with real-life tips for making it the best ever. Plus: Food: Recipe rehab light and healthy takes on your family’s favourite comfort foods Home: De-clutter and organize your space Beauty: Walmart’s 2013 Mom of the Year gets a makeover Health: Creating health and fitness goals you can really stick with March Take control of your family’s finances with our mealplanning guide and income-tax filing advice. Get pro tips for painting your home’s interior, and ending your laundry headaches. Food: Kids’ lunches Home: Spring cleaning how-tos Baby: Nursing and bottle-feeding Q&A Moms: Spring hair and makeup trends for real life April Celebrate Easter with fabulous food and entertaining ideas. Get your lawn egg-hunt ready with our gardening gear guide, plus tips on garden care and outdoor decor. Health: Manage seasonal allergies and learn about oral care for the whole family Kids: Cute hairstyles you can do at home, plus bikes for the littlest to the biggest in your brood Moms: Celebrate the special women in your life with Mother’s Day gifts, and get in on Walmart’s 2014 Mom of the Year celebration May Time to reclaim the outdoors in earnest! Plan your family’s next camping trip with our easy cook-it-upoutdoors recipes, plus gear and how-tos. And for that first plunge into the lake or pool: swimwear for everybody. (Psst: don’t forget Father’s Day!) Food: Be the star of your next bake sale or potluck with these no-fail treats Kids: How to baby-proof your home Health: Managing tummy troubles June It’s barbecue season! Gear up with a new grill, then get cooking with awesome, block-party-worthy recipes. Kids: Summer fun in your own backyard with swing sets and play structures Home: Organize your garage Health: Summer skin guide Moms: Wilt-proof hair and makeup BACK TO SCHOOL With back to school around the corner, we help moms prep with lunch solutions and the latest in kids’ clothing. Food: Battle the weeknight rush with quick and easy dinner recipes Health: Bladder issues Home: Dorm room decor ideas, plus tips on helping your teen transition to living away from home September Plan for cooler weather with cozy fall fashion and home decor ideas. Food: Easy Thanksgiving feast Kids: The 411 on getting your child started in hockey (when, how, what gear is needed, how much will all of it cost) Beauty: Pro manicurists’ tips for great looking nails at home October Halloween headquarters! Find everything you need to celebrate the spooky season, from outdoor decor to costumes and treats. Food: Oktoberfest menu Health: When your child is a picky eater Fashion: Outerwear and boots Holiday Celebrating is easy with our Christmas recipes, entertaining advice and Toy Guide. Food: Holiday baking and cookie exchange Health: How to de-stress Beauty: Look great at every holiday occasion in your calendar Vive la différence! Exclusively for Quebec moms, Vivre mieux Walmart is specially curated for the French Canadian market, featuring: • exclusive recipes you won’t find the in the English edition • advice from Quebec-based experts on nutrition, health & beauty, decor and fashion • makeovers that treat real moms from across Quebec to a new hairstyle, makeup and wardrobe in every issue Food From rushed weeknight dinners to special holiday gatherings – Walmart Live Better/ Vivre mieux Walmart delivers delicious, yet easy recipes for every occasion. We promise readers can shop for all the ingredients at Walmart Supercentres. Walmart is Canada’s fastest growing food retailer and most-visited store for: home goods health & beauty items apparel electronics entertainment products groceries * 44% of female principal grocery shoppers buy groceries at Walmart ⁺ Sources: * MaPs Imagetrak + PMB Spring 2013, English and French Women 18+/PGS Home & Life These pages are packed with products and pro tips for tackling everything from everyday cleaning and storage, to home decor, organization, crafts and entertaining. Seasonal celebrations receive special attention. 36% of Walmart Moms bought appliances/ durables in past year * 67% of Walmart Moms bought home accessories in past year ⁺ 68% of Walmart Moms bought toys and games in past year ⁺ Sources: * MaPs Imagetrak + PMB Spring 2013, English and French Women 18+ with Kids under 18 Health Trusted advice from health professionals, plus products and tips for dealing with scratches and scrapes, seasonal allergies, potty training, tummy troubles and more. Beauty Each issue delivers the latest beauty trends, and how to interpret them, with easy directions from professional hair stylists and makeup artists. Readers will always be able to find the featured tools and products at their local Walmart Supercentres. more than 1 in 3 shoppers bought their skincare or makeup at Walmart in past month * 46% of Walmart Moms personally use vitamins, minerals, herbal supplements ⁺ 73% of Walmart Moms used mascara or lip colour in past month ⁺ Sources: * PMB Spring 2013, English and French Women 18+ who shop at Walmart + PMB Spring 2013 English Women 18+ with Kids Fashion “Looks great – and I can afford it!” clothing and style ideas for the whole family. 76% of moms bought clothing/ footwear at Walmart in past year * 92% of Walmart Moms bought Women's clothing in past year ⁺ 50% of Walmart Moms bought Men's clothing in past year ⁺ Sources: * PMB Spring 2013, English and French Women 18+ with children at home under 18 + PMB Spring 2013 English Women 18+ with Kids PROMOTIONS Each issue of Walmart Live Better/Vivre Mieux Walmart and their interactive iPad editions offer singlesponsor opportunities to showcase products in a contextually relevant environment that supports and reinforces brand messaging. Labelled as Live Better/Vivre mieux Promotion (not “Advertisement”), these innovative and guaranteed placement options can be custom-tailored for any advertiser, and will be closely aligned in style and content to the rest of the magazine. All promotions are available as single or multiple pages and can be extended to WalmartLiveBetter.ca/VivremieuxWalmart.ca. Start With... This promotion, integrated seamlessly into our Food pages, showcases a single food product and offers a variety of easy and inspiring ideas for using it in family recipes. Each issue offers one product placement opportunity in a clean, modern info-graphic style feature. Do One Thing Walmart moms love easy, inexpensive ways to refresh their home and garden decor. Advertisers can spotlight a specific product, with stepby- step directions on how to do one affordable thing – like adding a storage solution to a cluttered room – to achieve dramatic results. Try This At Home From DIY hair colour to nail polish trends to makeup application, this step-by-step beauty promotion takes the fear factor out of new products mom may be outsourcing at the salon - and helps advertisers foster a relationship of trust with our readers. Shared Promo This “shared” Walmart Live Better/ Vivre mieux Walmart Promotion allows up to 4 advertisers to participate around a shared theme. Each quarter-page section showcases one product’s features and benefits. Promotion Promotion WALMART LIVE BETTER circulation 1.1 million NET RATES 2014 Publishing Calendar (Dates subject to change) Issue Impact Space Close Material Close January 20 November 28 December 5 March 3 December 16 December 18 April April 7 January 31 February 6 May May 12 March 10 March 14 June June 16 April 8 April 14 Back to School July 28 May 30 June 5 September 8 June 23 June 27 October October 7 August 1 August 8 Holiday November 17 September 8 September 12 New Year* March September *January 2014 issues circulation ONE MILLION - 2013 rates apply 2014 Print Rates Frequency (Prices NET, subject to change) 1 2 3 4 5 6 7 8 9 Full Page $29,700 $28,809 $27,945 $27,106 $26,293 $25,504 $24,739 $23,997 $23,277 Double Page Spread $53,460 $51,856 $50,301 $48,791 $47,328 $45,908 $44,531 $43,195 $41,899 *1/3 Page (V) $15,444 $14,981 $14,531 $14,095 $13,672 $13,262 $12,864 $12,478 $12,104 *1/2 Page (H) $22,275 $21,607 $20,959 $20,330 $19,720 $19,128 $18,554 $17,998 $17,458 * Fractional ads are subject to availability All covers (IFC, OBC, and IBC) and premium positions will include an extra 25% on page rate LiveBetter Promotion: Creative development cost to create ad = $5,500 net per page (note: does not include cost for photoshoot) Print Rates — Regional (Prices NET, subject to change) 2014 Ontario: $22,590 — Eastern: $24,075 — Western: $16,650 Tablet Rates Tablet editions of both Walmart Live Better and Vivre mieux Walmart are free for readers to download. For tablet ad rates, please contact your Walmart Live Better/Vivre mieux Walmart account manager. 2014 $ Digital Rates (Prices NET, subject to change) Standard ad units (BB, LB) $26 CPM E-newsletter (1 unit) $40 CPM E-Blast $150 CPM 2014 Dollar Volume Discounts $500,000 5% $750,000 10% $1,250,000 15% $2,000,000 30% Dollar Volume Discount will be applied in addition to earned frequency discounts. Contact Basmatee Shah, Advertising Director at (416) 764-2846, [email protected] VIVRE MIEUX WALMART circulation 162,500 NET RATES 2014 Publishing Calendar (Dates subject to change) Issue Impact Space Close Material Close March 3 December 16 December 18 April April 7 January 31 February 6 May May 12 March 10 March 14 June June 16 April 8 April 14 August July 28 May 30 June 5 September 8 June 23 June 27 October October 7 August 1 August 8 Holiday November 17 September 8 September 12 March September 2014 Print Rates Frequency (Prices NET, subject to change) 1 2 3 4 5 6 7 8 Full Page $10,250 $9,943 $9,644 $9,355 $9,074 $8,802 $8,538 $8,282 Double Page Spread $18,450 $17,897 $17,360 $16,839 $16,334 $15,844 $15,368 $14,907 *1/3 Page (V) $5,330 $5,170 $5,015 $4,865 $4,719 $4,577 $4,440 $4,307 *1/2 Page (H) $7,688 $7,457 $7,233 $7,016 $6,806 $6,602 $6,403 $6,211 * Fractional ads are subject to availability All covers (IFC, OBC, and IBC) and premium positions will include an extra 25% on page rate LiveBetter Promotion: Creative development cost to create ad = $4,500 net per page (note: does not include cost for photoshoot) French adaptation from English Live Better Promotion to French = $1,500 net per page 2014 Tablet Rates (Prices NET, subject to change) Tablet editions of both Walmart Live Better and Vivre mieux Walmart are free for readers to download. For tablet ad rates, please contact your Walmart Live Better/Vivre mieux Walmart account manager. 2014 $ Digital Rates (Prices NET, subject to change) Standard ad units (BB, LB) $26 CPM E-newsletter (1 unit) $40 CPM E-Blast $150 CPM 2014 Dollar Volume Discounts $500,000 5% $750,000 10% $1,250,000 15% $2,000,000 30% Dollar Volume Discount will be applied in addition to earned frequency discounts. Contact Basmatee Shah, Advertising Director at (416) 764-2846, [email protected] Advertising Information and Specifications - Print & Tablet PRINT BLEED ADS: PRINT NON-BLEED ADS: BUILD DOCUMENTS TO LIVE AREA BUILD DOCUMENTS TO TRIM SIZE. ADD .125” BLEED BEYOND TRIM ON ALL SIDES. LIVE AREA IS .25” IN FROM ALL SIDES. Double Page Spread 15.75” x 10.75” 15.75” x 10.75” (live area is .25” in from all sides) Full Page 7.875” x 10.75” 7.875” x 10.75” (live area is .25” in from all sides) 1/2 Page Vertical 3.875” x 10.75” 3.375”x10.25” 1/2 Page Horizontal 7.875” x 5.375” 7.375”x4.875” 2.75” x 10.75” 2.25”x10.25” 7.875” x 3.5625” 7.375”x3.0625” 1/3 Page Vertical 1/3 Page Horizontal TABLET ADS: Full Page Ad 768 x 1024 PRINT NOTE: All content not intended to trim must be kept a minimum of .25” from outside trim edges and include .25” gutter allowance for spreads. Publisher is NOT responsible for the alignment of content running through the gutter on spreads or on single pages adjacent to inserts. Running content through the gutter is STRONGLY discouraged, as folding and trimming are subject to variation. TABLET NOTE: Ideally, advertisers will provide full-size, uncompressed files, vector pdf files. Wherever possible, all graphics and content should be left as vectors and not rasterized images. Please consider readability of all text. Body text on the iPad needs to be significantly larger than in print. (e.g. 8 point in print translates to 14-18 point on the iPad). Supply all files in a zipped folder through Ad Direct at: https://addirect.sendmyad.com/ Please provide a thumbnail image in .png format. PRODUCTION PROCESS Printing: High speed, web offset lithography at resolution of 300dpi/150lpi Binding: Perfect bound Magazine Trim Size: 7.875" x 10.75" TM Upload.Check.Send SUPPLIED ADVERTISING MATERIALS PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at addirect.sendmyad.com. For information regarding Magazines Canada specification refer to magazinescanada. ca/advertising/production/dmacs_specifications or visit Rogers Digital Ads at rogersdigitalads.com/ for details. Rogers Publishing does not accept responsibility for material content or colour trapping. Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. Walmart Magazine is not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type. The ad MUST be uploaded as a press-ready PDF file. Information on creating a proper PDF file is available on the Magazines Canada website magazinescanada.ca/advertising/production/tools/pdftips. Keep all colours CMYK. Do not use spot colours or RGB art. Keep any black/grey type as one colour black (no four colour black text). Advertising Information and Specifications - Online AD UNIT: DIMENSIONS: Leaderboard - Static 728 x 90 pixels Leaderboard - Expandable 728 x 90 pixels (expands to 728 x 360 pixels) Big Box - Static 300 x 250 pixels Big Box - Expandable 300 x 250 pixels (expands to 600 x 250 pixels) Billboard - Static/Animated 300x600 pixels Contact Basmatee Shah, Advertising Director at (416) 764-2846, [email protected] 2014 General Terms and Conditions The applicable insertion order (to the extent it does not conflict with the terms hereof ), the then current rate card of the publication(s) to which the insertion order relates (“Publication” ) and Publication’s then current advertising specifications are incorporated by reference into these terms and conditions and are collectively referred to as the “Agreement ”. The person(s), firm or corporation contracting with Rogers Publishing Limited (“Publisher ” ) for the insertion of advertising in Publication, whether as principal (“Advertiser ” ) or as agent (“Agency ” ), shall be deemed authorized for all purposes relating to the Agreement. Rates and Commissions (a) Publisher reserves the right to change its advertising rates at any time. Rate changes shall be made at least 30 days in advance of the closing date of the first issue to which such rates apply. If a rate change is not acceptable to Advertiser or Agency, it may, within 15 days of notification of such rate change, cancel the Agreement without incurring short rate charges (excluding multi-year discounts). (b) Advertising rates are subject to the addition of applicable taxes, including Goods and Services Tax (GST ), Harmonized Sales Tax (HST ) and a Quebec Sales Tax (QST ) where applicable. (c) Agency commissions equal to up to 15% of gross billings for space, colour, position or special insert stock are payable to recognized agencies only. Commissions are not payable on extra mechanical charges, reprints, split runs and other such charges. (d) Any negotiated discounts are only applicable to and available during the period in which they are earned. Rebates resulting from any and all earned advertiser discount adjustments must be used within 6 months after the end of the period in which they are earned, and will expire if unused during such period. Billing and Payments (a) Advertiser and Agency shall be jointly and severally liable for payment of all invoices for advertising published in Publication. (b) Amounts invoiced are payable upon receipt of invoice. Interest shall be charged at a rate of 1% per month ( 18% per annum) on amounts outstanding for more than 30 days from the date of invoice. (c) Invoiced amounts are payable at Publication’s office in Canadian funds, or equivalent funds at the rate of exchange prevailing at the time of payment. (d) Publisher reserves the right to change the payment terms to cash with insertion order at any time. Cancellation (a) Cancellation of the Agreement by Advertiser or Agency is subject to Publisher’s approval, in its sole discretion. Agreements for covers, special positions and inserts may not be cancelled by Advertiser or Agency. No cancellations shall be accepted by Publisher after the closing date for advertising space. Short rate charges shall apply to all cancellations by Advertiser or Agency. (b) Publisher may, at its option, terminate this Agreement for the breach of any term hereof. Upon termination for breach, all charges incurred, together with short rate charges, shall be immediately due and payable. Advertising Materials (a) All advertising copy is subject to Publisher’s approval and Publisher may without notice and without liability reject, discontinue or omit any advertising for any reason at any time. (b) The word “Advertisement ” or "Promotion" shall be placed above copy which Publisher determines resembles Publication’s editorial material or that is not immediately identifiable as an advertisement. (c) Publisher shall not be responsible for colour or colour trapping or advertising copy that does not conform to digital Magazines Advertising Canadian Specifications (“dMACS” ). Advertising material must be accompanied by a dMACS standard proof. For further information regarding magazine industry standards, please refer to Magazines Canada www.magazinescanada.ca or dMACS http://magazinescanada.ca/dmacs.php?cat=dmacs. Proofing requirements may also be found on www.rogersdigitalads.com under “Proofing Info”. (d) Publisher may insert the advertising anywhere in Publication in its discretion, and any condition on orders or copy instructions involving the placement of advertising shall be treated as a positioning request only and cannot be guaranteed. Publisher’s inability or failure to comply with any such positioning request shall not relieve Advertiser or Agency of the obligation to pay for the advertising. (e) Publisher shall not be obligated to return any advertising material. (f ) Any advertising published in Publication may, in Publisher’s discretion, be published and archived by Publisher or anyone authorized by Publisher, as many times as Publisher and those authorized by Publisher wish, in and on any product, media and archive (including anything in print, electronic or other form). Warranties, Indemnities, Limitations (a) Advertiser and Agency shall be jointly and severally liable for all content (including text, representation and illustrations) of any advertising printed. Advertiser and Agency shall jointly and severally indemnify Publisher, its affiliates and their respective officers, directors, employees, contractors and agents against any and all liability and costs including any legal fees arising from a breach of this Agreement and/or resulting from the publication of the advertising materials including , without limitation, defamation, illegal competition or trade practice, infringement of trademark, trade name, or copyrights, and violation of rights of privacy, property or contract. (b) Publisher shall not be responsible for errors or omissions in any advertising materials provided by Advertiser or Agency (including errors in key numbers) or for changes made to such advertising after the applicable closing date. (c) Advertiser and Agency agree that Publication shall be under no liability for the failure, for any reason, to publish any advertising or circulate any issue of Publication. General (a) If Agency has entered this Agreement on behalf of Advertiser, Agency confirms that Advertiser has been provided with a copy of the terms hereof. (b) This Agreement constitutes the entire agreement between the parties with respect to its subject matter and supersedes all prior agreements and understandings relating to the subject matter. No changes to this Agreement shall be effective unless made in writing and signed by the party sought to be bound. (c) For clarity, Publisher shall not be bound by any conditions, printed or otherwise, appearing on Advertiser or Agency contracts, orders or instructions which conflict with, vary or add to these terms and conditions. (d) Neither Advertiser nor Agency may assign any rights or obligations under this Agreement. (e) Advertiser and Agency agree not to make promotional or merchandising reference to Publication in any way without the prior written permission of Publisher in each instance. (f ) No provision of this Agreement shall be deemed waived by a course of conduct unless such waiver is in writing signed by all parties and stating specifically that it is intended to modify this Agreement. ( g ) This Agreement is governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein. Any proceeding relating to the subject matter of this Agreement shall be within the exclusive jurisdiction of the courts of the Province of Ontario. Christopher Loudon, Publisher at (416) 764 - 1393, [email protected] Basmatee Shah, Advertising Director at (416) 764 - 2846, [email protected] Sandra Martin, Editor-In-Chief at (416) 764 - 1391, [email protected]
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