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Interconnection Vienna I Bratislava I Lviv I Mexico City I Oberstdorf
we show you the way
IC Market Forecast®
Windows in Western & Eastern Europe 2015
Offer January 2015
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Table of Content
1,59:2,1
Benefit
Page 03
Market Structure
Page 04
Methodology
Page 08
Content of the Report
Page 12
Sample Charts
Page 13
Prices
Page 20
About Us
Page 21
References
Page 23
Contacts
Page 24
Fact Sheet
Page 25
© Interconnection
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Benefits
1,59:2,1
Your Benefits at a Glance
 Overview of the development of the total market and the individual segments.
 Market Forecasts for all product segments and regions for the upcoming three
years, based on our econometric models.
•
•
•
•
•
•
•
Total Market
Frame Materials
Customer & Business Segments
Distribution Channels
Price Segments
Import Export Figures
Glazing Types
 Information about the most important Factors of Influence
 Graphic Presentation of the results facilitates the development of your own
strategies.
© Interconnection
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Market Structure
1,59:2,1
Market Structure of our IC- Market Forecast
GER
AUT
SUI
ITA
FRA
GBR
IRE
POR
NED
LUX
NOR
SWE
FIN
DEN
ESP
BEL
CZE
POL
SVK
ROM
CRO
BIH
TUR
HUN
SLO
RUS
UKR
BUL
SRB
CHN
TUR
CHN
Customer Segment
Residential Building
Non-Residential Building
per Segment
Frame Material
Wood
PVC
Wood/Metal
Alu
PVC/Met
Import/Export
Price Category
Distribution
Channels
Glazing Type
Import
Budget
Direct
Single
Export
Medium
Indirect
Double
National Production
Premium
Triple
Business Segment
New Construction
per
Segment
Renovation
PVC
Alu
Wood
© Interconnection
For every segment we show the overall
market from 2009 to the current year and a
forecast until the year 2018
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Market Structure
1,59:2,1
Definition and Demarcation
Price Categories
Budget
Window prices up to 200 € ex works; measured in terms of quantity, without transportation and installation
Medium
Window prices from 200 - 400 € ex works; measured in terms of quantity, without transportation and
installation
Premium
Window prices from 400 € ex works; measured in terms of quantity, without transportation and installation
Distribution Channel
Indirect
Direct
Wholesale trade, retail trade and all other forms of trade in which goods are purchased and sold by a
third party
Direct sales to the end user, also by own sales rep.; Others: Internet, etc.
Customer Segment
Residential
Non-Residential
© Interconnection
Residential Construction including 1-family, 2- family dwellings and flats
Non-Residential buildings such as buildings for education, health, industry, storage, office, commercial,
agricultural and other purposes.
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Methodology
1,59:2,1
Definition and Demarcation
Value
Quantity
Turnover is stated in 1.000 Euro. Values are always NetTurnovers (No List-Prices), discounts included
As there is no broadly accepted European Standard, turnover in
quantity has been expressed in the German standard, defining one
window unit as a statistical window with the size of 1,3 * 1,3 m =
1,69 sq.m. As in many regions, companies are not prepared to
quantify their window output in terms of size at all (e.g., window
output is quantified in weight), transformation into window units is
sometimes very difficult. We tried our best to provide reliable
figures, nevertheless the turnover expressed in value may provide
more significant information of the sales volume than the turnover
expressed in quantity in some cases.
Not included: Exports, roof windows, glazed facades, conservatories
© Interconnection
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Methodology
1,59:2,1
OEM
Interconnection measures the total
sales at street prices without VAT per
branch to the first buyer (without
OEM)
Manufacturer
Sales are segmented by the first
distribution partner.
Direct Sales
Trader
Trader
End User
© Interconnection
The basis for the analysis were
interviews conducted with the most
important
manufacturers
of
the
branches, who donated information
through written questionnaires or
telephone
interviews.
In
return,
cooperating companies receive parts for
free, which guarantees a high rate of
return.
Interviews
with
distributors
and
specialised traders act as a cross-check
of the data. In addition, investigations of
listings and average prices are carried
out.
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Methodology
1,59:2,1
Base of Primary Research by Manufacturers & Experts
Description Structure of Survey Methodology
Experts
Manufacturer
Market Influencing Indicators
Sell-In Data
Qualitative Research
Trader
Expert Interviews
Market Development
Trader
•Company Databases
•Balance Sheets, Banks
•etc.
Delphi-Method
Forecast Model
Cross-Check of Data
Database
Total Market
© Interconnection
Forecast
8
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Methodology
1,59:2,1
Calculation and Forecasting Method
Window Market New Construction
Multiplication with…
Number of Building
Completions, in consideration
of residential and NonResidential Sector
Based on
IC Building Forecast
In consideration of…
Average number of
windows per type of
building
(Construction)
Conjuncture
Special Factors
(special
needs,laws,etc.)
Window Market Renovation
Basis data from two sources…
Average renovation rate
on basis of a survey
© Interconnection
Existing buildings
(Number/Age)
Annual Change calculated on basis
of economic factors
Regional Adaptation by GeoMarketing Data
Propensity to Invest
GDP
Regional Economic Development
Consumer behaviour
etc.
Regional Construction
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Contents
1,59:2,1
Content of the Report
1. Executive Summary
(ca. 10 pages)
2. Definition and Methodology
(ca. 5 pages)
3. Market Drivers
(ca. 20 pages)
4. Total Market Analysis and Forecast
(ca. 40 pages)
5. Tables, Facts and Figures
Pivot Table
© Interconnection
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Sample Charts
1,59:2,1
Market at a Glance – the Executive Summary

The study starts with giving all relevant information in a precise manner

The IC-Opportunity Index shows the market potential of a given country in comparison to all other markets

This chart shows dummy figures.
© Interconnection
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Sample Charts
1,59:2,1
Market Environment Data of our Forecasting Model

The data for the market environment consists of main factors such as construction data, demography, income statistics and
sentiment.

This chart shows dummy figures.
© Interconnection
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Sample Charts
1,59:2,1
Total Market Development and Forecast

Overview of the total market in terms of quantity and value

Development until the current year and forecast for the upcoming three years

This chart shows dummy figures.
© Interconnection
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Sample Charts
1,59:2,1
Product Groups, Distribution Channels, Business Segments

Performance overview for each product group by year

Forecast for the upcoming three years

This chart shows dummy figures.
© Interconnection
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Sample Charts
1,59:2,1
Performance Analysis for every Product Group

Analysis of the annual performance for the different product groups

Visualized through our IC Bubble Chart Matrix

This chart shows dummy figures.
© Interconnection
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Sample Charts
1,59:2,1
Price Analysis for all Product Groups

Price analysis by product group per country

In direct comparison with other western European countries

This chart shows dummy figures.
© Interconnection
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Sample Charts
1,59:2,1
Import & Export Numbers

Import & export numbers for different product groups

Including an overview of the total market until the current year and forecast for the upcoming three years

This chart shows dummy figures.
© Interconnection
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Sample Charts
1,59:2,1
Glazing Types

Overview of the different glazing types (single, double, triple glazing)

Sub-segmentation in regards to new construction, renovation, residential & non-residential sector

This chart shows dummy figures.
© Interconnection
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Pivot Table
1,59:2,1
Pivot Table

In addition to the visualized report a Pivot Table will be included.

This tool allows individual and selective analyses to be made by the user with the available
data, especially when it comes to future trend and segmentation modeling.

Pivot tables are available for the competition analysis as well as for the total market and
forecast studies.
© Interconnection
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Prices
1,59:2,1
IC Market Forecast® Windows in Europe and Worldwide
Scale of Discount
Subscription*
Single Issue
€ 1.500,-
€ 1.950,-
Price for Country
€ 31.500,-
Europe Total
from a buying price of
€ 40.950,-
€ 5.000,-
5%
€ 10.000,-
10%
€ 25.000,-
20%
€ 40.000,-
25%
GER
AUT
SUI
ITA
FRA
GBR
IRE
POR
NED
LUX
NOR
SWE
FIN
DEN
ESP
BEL
CZE
POL
SVK
ROM
CRO
BIH
TUR
HUN
SLO
RUS
UKR
BUL
SRB
CHN
Western Europe
Eastern Europe and Rest
of the World
* Annual price for at least two orders of the study (order year and the following year). The subscription can be cancelled after two purchases of the study, but not later than
at the 31.12. of the year in which the last study has been received. Price changes must be announced by Interconnection at least two months before the issue of a new
study. In case of not-cancellation the subscription extends for a further year automatically.
**Prices with regards of the scale of discounts.
Price includes an interactive PDF in electronic form. All prices shown excludes sales tax.
© Interconnection
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About Us
1,59:2,1
Interconnection Delivers Data for Company Decisions

Interconnection provides the most comprehensive data
for the window market world wide since 1998.

We specialize in providing the best market orientated
data in the most professional manner so you will be
able to make your decisions with ease.

Along with the standard industry data we also provide
a variety of commissioned studies covering market
entry, innovation, customer satisfaction and pricing.

A separate consulting department supports our
clientele with the implementation of results. We also
work with the most current themes within individual
branches and receive critical feedback from the most
important distributors.

Interconnection is subject to the rules of action of the
European market research association Esomar.
© Interconnection
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Market Intelligence Tools
1,59:2,1
Market Analysis
Customer Insight
Distribution Analysis
Market Forecasts
Market Volume
Channel Map
Focus Groups
Indicator Models
Market Shares & Entry
Distribution Matrix
Buying Motives
Life Cycle Models
Competition Analysis
Margins
Customer Benefits
Econometric Analysis
Price Research
Webverstärker
Webverstärker
E-Commerce
Taten aus
Daten
Brand Analysis
Brand Scorecards
Brand - Triangle
Brand Affinity
© Interconnection
Customer Satisfaction
Importance/Satisfaction
Portfolios
Customer Loyalty
Customer Typology
Price-Sales-Function
E Commerce Insights
Price-Simulation-Tool
Search Engine Marketing
Optimal Pricing
Web Channel Analysis
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Chosen References
1,59:2,1
„IC is a constant tutor in the evaluation of markets and offers a helpful decision basis.“
Mr. Bernd Blümmers
General Manager, Saint-Gobain Solar Systems Central Europe
Chosen References
© Interconnection
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Contact
1,59:2,1
We are always available for any further
inquiries or questions!
Interconnection Consulting
Halašova 37, SK -831 03 Bratislava
Dennis Rauen – Market Analyst
Tel: +421 220 748 248
Fax: +43 1 5854623 -30
[email protected]
Dr. Frederik Lehner– Managing Director
Tel: +43 1 5854623 -11
Fax: +43 1 5854623 -30
[email protected]
Interconnection Consulting I Vienna• Bratislava • Lviv • Mexico City • Oberstdorf
we show you the way
www.interconnectionconsulting.com
© Interconnection
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Factsheet: IC Market Tracking® Windows 2015
1,59:2,1
General Information
Outline
Prices

Interactive PDF, approx. 80 pages

Price per country from 1.500 €

Excel Pivot Table

Europe Total from: 31.500 €

Optional: Colour printing

Colour print option: 150 €
You may find special deals and
offers as well as subscription
prices on the order form and
with the interactive calculator.
Ordering options – Fax: +43 1 5854623 30
clock on
„Buy Now!“ and order to configure
with the interactive price calculator

Fill and print out the order form (the final two pages
of the Full-Details-Documents)

Study Contents
Basis of the Study
Market Structure
Language of the Study
English, German on Request
Countries/Regions
Worlwide
Introduction, Market Structure and Executive Summary
Definition and limits of product groups, as well as a
summary of the results
Customer Categories
Residential, Non-residential
Market Drivers
Summary of the most important market driving factors
on the market
Overall Market and Forecast
Market development by quantity and in value in various
segments of the market for the upcoming three years
Competition Analysis
Detailed market shares of leading companies from
several sectors over the previous few years.
Frame Material
PVC, Metal, Wood, Wood-Metal, PVC-Metal
Business Categories
New construction, Renovation
Price Category
Budget, Medium, Premium
Distribution Channels
Direct, indirect
Methodology
Methodology and Data Sources
The study is based off of information from the most
important manufacturers within the branch.
All information is checked for plausibility and evaluated
by means of additional sources of information and
identified within the tables.
The market models and forecasts are based on
economic indicator models that are developed
individually for each market. The influencing factors are
analysed by a variety of regression analysis models and
are updated yearly.
Influencing factors are results of secondary research by
the most prestigious statistical institutes and are
supplemented by internal market analysis.
Glazing Varieties
Single, Double, Triple
© Interconnection
Interconnection
– Halasova 37 -- SK- 831 03 Bratislava
-- Tel:zum
421Überblick
220748248 – E-Mail: [email protected]
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