Big D Treasury Conference Finance & Accounting Business Process Outsourcing 101 or “Everything You Wanted To Know About F&A Outsourcing* *(and were afraid to ask!) September 17, 2014 Presented by: Alpesh Kadakia & Bill Shirk PwC HP F& A BPO Trivia!! 1 4 Which Fortune 500 company is largely credited for the establishment of Finance Outsourcing and Global Delivery? What is the top emerging F&A destination for 3rd party service providers and Shared Service Centers in EMEA? F& A BPO Trivia!! 2 5 F& A BPO Trivia!! What percentage of Fortune 100 companies have placed at least one process with a 3rd party or in a shared services environment? In the SS&O world, what is GBS? A) Gigabytes per Second B) Global Business Services C) Google Branding Session 3 6 What is the most common finance process to be outsourced? Who is 3rd Party Service provider with the largest share of the F&A outsourcing market? A) Accenture B) HP C) IBM 8 In the SS&O world, what does BPO stand for? A) Business Process Outsourcing B) Benzoyl Peroxide C) Banker’s Pay Order 2 F& A BPO Trivia!! 7 What is the size of the Global Finance Outsourcing Market ? A) $5 Billion B) $10 Billion C) $25 Billion Definition of Outsourcing Outsourcing is the transfer of a process from the buyer to the supplier • Implications: − Supplier now owns the process • Responsible & accountable − Buyer only influences the process • Provide Inputs • Define desired Outputs Outsourcing Offshoring 3 Comparison of Outsourcing vs Shared Services vs GBS Dimension Shared Services Objective • Cost savings, improved efficiencies and occasionally compliance Outsourcing Global Business Services • Typically cost savings driven • Cost savings, efficiencies, compliance, service focus, agility, scalability, and innovation • Typically 1-2 non-core process • 1 or more providers • Typically business critical processes not outsourced • 2 or more processes, often including the less obvious choices • Includes business critical processes • Process are considered for GBS unless core to the business • Chooses best solution (i.e. shared services vs. outsourcing) Scalability • Scalability typically limited to initial scope • Highly scalable • Highly scalable by design Efficiency • Leading practice is focused on driving reduced cost and process efficiency • Leading practice is focused on driving reduced cost and process efficiency • Ability to achieve greater efficiencies across processes (e.g. handoffs) Effectiveness • Standardized processes but limited to processes those n scope • Ability to drive improved effectiveness depends on the provider • Highly focused on driving cross-process effectiveness • Highly standardized processes Cost Savings • Cost savings of 20-50% typically achieved on the processes in scope • Cost savings of 20-50% typically achieved on the processes in scope • Cost savings are optimized across all processes in scope often resulting in enhanced savings Agility • Agile as it relates to in-scope processes • Limited by the scope of the contract with provider • Agility is high because coordinated centrally Innovation • Very limited • Leverages provider capabilities to drive process innovation but is typically siiloed • Focus on cross-process innovation drives benefits • Has a focus on developing new services Transition • Internally managed transition processes • Managed internally and by providers • Managed internally and by providers if applicable • Leverages leading practices/lessons learned Scope • Typically 1-2 non-core processes • Can include business critical processes 4 Outsourcing vs Shared Services vs GBS (cont’d) Dimension Shared Services Transition • Internally managed transition processes Outsourcing Global Business Services • Managed internally and by providers • Managed internally and by providers if applicable • Leverages leading practices/lessons learned Performance Management • Leading practice is SLA-driven • Tends to create siloed approach • SLA-driven • Tends to be siloed • Cross-process and integrated • Scorecard, SLA- driven Relationship Management • Tends to be arms length • Arms length with third party • Strategic partner with the business • Frequently managed as separate contracts within functions • Centralized and coordinated • Significant • Transformational Governance • Variety of approaches ranging from siloed to coordinated Degree of Change from • Moderate Decentralized Operations Culture • Practice is to establish a servicefocused culture Integration • Typically depends on number of shared services location • Typically approached as managing a • Service-focused culture is fundamental third party contract • Work as a single team regardless of whether shared services or outsourced • Transformational change • Varies depending on size of service provider portfolio • Highly integrated sourcing strategy and execution across processes, leveraging leading practices and lessons learned Information Technology • Alignment with IT depends on whether IT is in shared services • Limited opportunity to achieve alignment even if IT is part of contract • Strong coordination between IT and processes • Becomes a provider of solutions, not technology • Leverage common IT platform (not necessarily single ERP) Impact on M&A Activity • Can provide some synergies depending on level of maturity • Challenging to bring processes back in-house • Opportunity to leverage existing contract • Very high degree of synergies can be achieved • Speed of integration is improved significantly 5 How is outsourcing different from contracting? Contracting Outsourcing • Buyer retains ownership over process & results • Buyer retains overall control and cost for investments • Project based services - e.g. limited time and scope of work • Limited involvement of buyer in process • No tools, processes, or methods • Process ownership is transferred to supplier • Supplier owns responsibility for results (accountable-SLs/penalties) • Contracts are long-term in nature (3-7 years) • Supplier sells “solution” • Investment required by either/both parties • Buyer benefits from supplier tools, processes, & methods • Transfer of employees and/or assets • Large economies of scale 6 Why outsource Finance and Accounting processes? Finance organizations still face many of the fundamental challenges with people, processes and technology Disparate ERP systems and versions through inorganic growth Managers who perform transactional activities, with 1-3 direct reports Highly compensated staff who perform transatcional activities with 8-12 years of tenure Poor process controls Routine and costly maintenance Inconsistent job classifications and responsibilities across business units Homegrown legacy applications 50-60% of processes with manual intervention or touch-points Limited to no process standardization Lack of training to ensure cross coverage of services Lengthy implementation and upgrade cycles People Process No clear demarcation between processes No documentation or desktop procedures Costly legacy infrastructure platforms A lack of KPIs and SLAs across functional organizations Unclear career paths for all staff and manager levels Technology 7 What are the advantages & risks in outsourcing? Advantages Risks • Reduce and control operating costs • Improve focus on business • Gain access to world-class capabilities • Free [up] internal resources for other purposes • Access to resources & skills not available internally • Accelerate reengineering benefits • Increase process standardization • Make capital funds available • Shared risk of investments • Buyer locked in uncompetitive price structure • Supplier over commits, but unable to deliver • Benefits diminished due to treatment as contract over relationship • Inflexibility in contract leads to dysfunctional behavior & overcharging • Disgruntled employees => or reward - cultural change in buyer environment 8 F&A Business Process Outsourcing Common F&A Processes Outsourced Finance and Accounting Value Chain P2P Financial Planning & Analysis (FP&A) Record to Report O2C Performance Mgt/Decision Support Cash & Disbursements (A/P / T&E) Revenue Cycle (Order to Cash) General Accounting Project & Cost Accounting Financial / External Reporting Business Performance Management Retained activities • Travel & Expenses • VAT Reconciliation Cash Mgt, Treasury Mgt, Risk Mgt, Tax Planning & Compliance • Transaction processing • Procedure Process maintenance • Business Process maintenance 90% • Accounts Payable Planning Budgeting Forecasting Capital Platform Mgt 80% 70% • Order Capture 70% 70% • General Ledger • Project Accounting • Credit & Collections • Accounting Policies • Cost Accounting • Billing / Invoicing • Account Reconciliations • Inventory Accounting • Disputes / Deductions • Accounts Receivable 50% • Financial Consolidations • BU Financial Statements • Fixed Assets • Statement Prep • Tax Accounting • SEC Filings • Revenue Acctg • Cost Management • Customer/ Product Profitability • New Product Eval • Life Cycle Costing • Performance Management • Cont. Improvement 40% • Periodic Budget Prep • Periodic Forecast Prep 30% • Cash Mgmt • Compliance Mgmt • Tax Mgmt Sourced vs. Retained functions Centralized activities 10% • • • • Policy management Strategy development Decision making Acceptance /Approval 30% 30% 20% 20% • Budget Policies/ Procedures • Investor Relations • Strategic Planning 30% 50% • Corp. Dev. 60% • Bank Relations • Financial / Invest Risk Mgmt • Fundraising • Debt Mgmt • Tax Advisory & Planning 70% 10 Tax Value Chain Retained activities Centralized activities Policy and Execution Regulatory Compliance Tax Accounting Transaction Management and Controls Risk and Dispute Management Tax Business Planning • Policy Documentation • R&D Credits • Payroll Tax • Withholding Taxes • Maintain Tax systems and tools • Tax reserve • Foreign Tax Capacity workings • Sec 988 database working • Federal Tax Returns • State Tax Returns • Reporting for indirect tax • Regulatory Documentation • Compliance management • Data conversions • Book to Tax walk • Exemption certificates • Tax Accounting & provisioning • Tax Reconciliations • Non- US Tax Accounting & provisioning • Estimated Tax Payments • Reducing attribution errors • Payment and remittance • Manage, monitor and report on controls function • Manage tax plans and transactions • Valuation Allowance • Deferred Tax Analysis • Analysis, monitoring and tracking of disputes • SOX Testing • Control Documentation • Refunds • Incorporate tax and legal entity reporting needs into ERP system configuration • ETR Analysis and reporting • Preparation of K 1s • M&A Tax Due Diligence • M&A Tax Modeling • Transfer Pricing calculations • Establish tax policy and align with corporate vision and strategy • Implement and manage tax policies and procedures • Post Transaction Integration • Choose Tax systems and tools • Provision of compliance information to regulators • Develop tax and compliance policies • Advance Pricing Agreements • Personal Income Tax Returns • Tax accounting and reporting under domestic regulations and international financial reporting standards • Design internal controls • Dealing with Tax Authorities • Resolve classification • Other disputes and issues with the authorities • Cross Border Taxation • ETR Planning • State Strategic Tax Review • Tax Valuations • Impact of Transfer Pricing Policies 11 Treasury Value Chain Retained activities Centralized activities Treasury Policy & Governance Planning & Forecasting Funding Management (Debt & Equity) Surplus Management (Asset) Cash Management (Working Capital) Risk Management • Ensure accurate valuation of financial instruments • Ensure accurate accounting of Treasury transactions • Ensure accurate transaction history and audit trail • Intercompany settlements & netting • Cash flow forecasting • Risk forecasting • Operate Treasury systems • Ensure quality standards of service providers • Tax planning • Pensions planning • Reporting • Repay funds • Interest Management • Ensure adequate liquidity to support business and obligations • Investing surplus cash • Manage long term investments • Trading • Cash concentration • Debt factoring • Internal banking • Confirmation and reconciliation of receipts • Disbursement of payments • New vendor approval • Check Management • Cash Collateral Mgmt. • Vendor payments • Interest Rate risk management • Pension risk management • Scenario planning, analysis and stress testing • FX & Commodity risk management • Counterparty risk management • Credit risk management • Liquidity risk management • Establish treasury policy and align with corporate vision and strategy • Provision of covenant tests and info to investors • Provision of compliance info to regulators • Work with internal & external auditors • Co-operate with Board on strategic development • Investment appraisal • Choose Treasury systems • Negotiate, analyze and manage the fee’s and margins of service providers • Set funding requirements • Raise funds • Manage group finance structure • Equity repatriation • Manage short term investments • Manual check management • Petty cash applications • Bank relationship • Open/close accounts • Seek natural hedges and offsets within the business • Involvement in business insurance 12 F&A Business Process Outsourcing The Benefits Many do it for cost, but that is table stakes…. By deploying an alternative service delivery model, $1-5B organizations typically save 20-30% of G&A costs Function Typical client situations • Decentralized process with high volumes Finance Leading practices • Lack of automation • Consolidate number of collection agencies, AP and AR centers • Non-standard processes • Centralize statutory & compliance activities • Excessive rework and cycle times • Standardize inputs and automate manual accounting transactions • Data intensive reporting process, complicated • Centralize functions at COE and/or outsource by complex consolidation environment to 3rd party • Disparate AR and payroll groups IT Procurement HR • Data quality & access • Adoption of ITIL framework (Plan, Build, Run). • Insufficient or manual analytical tools • Remote delivery of Application Development & Maintenance. • Continued portfolio rationalization. • Robust vendor management • Assist with driving adoption rate of standardized reporting. • Lack of standardized processes • Standardize processes and policies • Excessive number of vendors • Automate by leveraging standard ERP features. • Redundant approvals and rework • Reduce manual activities • High volumes and manually intensive • Monitor compliance and KPIs • Ineffective use of time savings features within systems. • User training • Majority of resources reside in Regions and Areas/Field • Issues with adoption rate of mobile time entry • Increase adoption rate of mobile time entry, self-service functionality and the service center • Sufficiency of process measures • Balance temporary and full-time labor • Multiple benefit platforms • Improve management of international staff costs • Streamline benefit plans 14 … Although 50-65% savings coupled with other strategic benefits makes this model highly compelling for many Economic Benefits Comparison of US Onshore and BPO Services (US$000s / FTE / Annum) Other Facilities 70-80 4-8 4-8 People Strategic and Other Benefits • Access to comparable or better quality talent • Ability to build or enhance critical capabilities (e.g., IT, R&D, Marketing) • “Follow the sun” 24 x7 coverage Operating cost savings • Tax advantages especially for moving intellectual property creation offshore 50-65% 60-70 • Direct and complete control, without relying on immature supplier capabilities 25-35 US In-House Cost 5-10 3-5 • Platform from which to expand presence in emerging markets 15-20 • Breakthrough innovation and faster time to market Offshore Outsourcing Note: Costs for US corresponds to Tier 2 cities, whereas, costs for India correspond to Tier 1 cities Source: Booz & Company GIC Experience, Booz Allen Hamilton and Duke Offshoring Research , Outsourcing-Center 15 F&A Business Process Outsourcing Trends & Pushing Beyond F&A BPO The Survey Says….Finance BPO is a clear priority Typical Cost Impact Implement Business Process Outsourcing & Shared Services Standardize Technology / ERP Reduce Business Complexity Simplify the Organization Rationalize Reporting and Data Integrate stewardship and governance type functions & outsource 20-30% • • • • Outsourcing Shared Services Centralization Cloud services 15-20% • • • Reduce the number of applications and instances of financial systems Implement accounting hub technology to increase flexibility Eliminate offline spreadsheets • • Dramatically reduce business complexity: Reduce methods of doing business within company, methods of paying a invoice, number of legal entities, management entities, bank accounts, etc. • Simplify the organizational structure through de-layering and increase span-ofcontrol Rationalize roles/titles, review grading and look at down/up skill certain activities Eliminate shadow finance functions 10-15% 5-10% 3-5% 2-4% • • • • Simplify chart of accounts to support external financial reporting Rationalize reports to a standard package and enable self-serve reporting, utilize shared services to produce all standard reports • • • Consolidate risk/integrate, SOX, Internal Audit type functions Perform integrated assurance with auditor Outsource tax compliance and statutory account preparation Based on 358 electronic survey respondents and 10 indepth interviews with senior finance executives across broad range of industries Company Profile 17 Operating Model Evolution Businesses adopt alternative service delivery operating models with major shifts in technology architecture… and we are at such an inflection point Pre-80’s Mainframe Late 90’s - Late 90’s Client / Server. Networking Late 90’s - Present E-Business, Internet-enablement Present – Future Hybrid. On-premise, cloud, (XaaS) Global Business Services (GBS) BPO/Offshore capture labor arbitrage Operational benefits 50+% 20-40% 10-20% 5-10% Decentralised Operations, Monolithic Systems Multi-functional Integration Shared Services In-House Finance, HR, IT Coordinated In-House Practices (Finance + HR + IT) Next Generation Operating Model Traditionally Finance & HR SSC Increased cost reduction / variable structure, scalability, and agility • Disparate systems and ad-hoc solutions • Replicated corporate & SBU activities • Increasing consolidation and improved efficiency and effectiveness. • Some standardization & increase in service level • Single country with single and multi-center structure • Well defined serviced levels, 24/7 & KPIs • Cost effective technology/bandwidth; Webenabled workflow • Multi-shore, partnering & single global providers • Global end to end process standardization • Enterprise wide cloud solutions • Non-monolithic, multi-vendor environment (ERP ++) • “Fabric” of multiple low cost locations, emerging + frontier • Self-service models , collaboration/social tools, millennial workforce • Unified, optimized governance 18 Emergence of Global Business Services Many companies are looking beyond their G&A functions What is GBS ? Why GBS ? • • • • Supply Chain Warranty Management Logistics Warehousing • • • • Design & Development Build & Test Data Management Support Sales & marketing • • • Customer Service Marketing Communications Inside Sales G&A • • • • Information Technology Finance & Accounting Human Resources Indirect Procurement COGS R&D • • • • • An integrated Global Business Services (GBS) strategy will provide your company with the next level of efficiencies. • But many organizations have not yet benefited from combining shared services and outsourcing. • A well executed Global Business Services (GBS) strategy is distinctly different from the narrower focuses of shared services and outsourcing strategies. • GBS identifies corporate objectives and encourages collaboration among internal units and third party providers. • Collaboration can create breakthrough, strategic operational capabilities that drive business outcomes resulting in real marketplace differentiation. • A full life-cycle GBS framework requires enterprises to ensure goal alignment, execution and ongoing governance. • The goal of a GBS strategy is not only to source globally, but also to leverage shared services, outsourcing and third party investments to advance the organization’s objectives. Legal Tax & Treasury Facilities Internal Audit Source: Hfs Research and the London School of Economics Outsourcing Unit, 2011 Sample: 336 Buyers of Outsourcing Service 19 Company Size Influences Operating Model Trends Company Size ($ Revenue) According to IQPC, “84% of CEOs surveyed now consider operating model reengineering as critical to their business success” Co. size tends to drive level of aggressiveness Mid to Large $0.2 B Large National $2.5 B $3.0 B $12.0 B Large Multinational $15.0 B $50+ B Defining the Operating Model of the Future Optimizing Service Effectiveness & Cost Using the Operating Model to Drive Strategy • Start small, initially with a single function (like Finance) • Global reach to penetrate new markets • Focus on core business functions and hiring • Accelerate path to scale advantage by using outsourcing service providers (if appropriate) • Grow at a reduced cost basis • Strong interest in variable cost models • Most have existing shared service centers and are expanding • Many are pushing into hybrid model – SSC/Outsourcing • More activity in mid-office functions • Beginning the path to Global Business Services models • Further segregation of companies based upon culture and competency • Large scale and ability to move operations to emerging markets • Integration of multiple centers and governance become critical • Hybrid delivery models and Enterprise Business Service models are more prevalent • 2nd generation outsourcing – experience • Even aggressive cost cutting companies are reaching plateaus and turning to outsourcing 20 F&A Business Process Outsourcing Considerations Why do outsourcing deals fail? Lessons learned from our work with clients to remediate outsourcing issues Deals done without an integrated client team IT leadership Define value Requirements don’t translate to contract SOW’s don’t capture real needs and objectives • Change requests overload • Cheaper isn’t good enough One sided scope Business owners Legal • Primary focus on outsourced functions • Lack of attention/definition to retained functions Poor documentation of current state operations Change management/ communications HR Unclear definition of business goals • • Leads to service provider ‘conservative’ pricing • Operational breaks in the chain • Moving targets for satisfaction • Marginalized SLA’s ? goal goal 1 ? goal goal Finance Failure to structure the right deal Contact term HR model Service delivery model Incomplete or inaccurate view of total cost of ownership • Lack of focus on root causes • Left with wrong supplier or wrong price (or both) Not separating services from solutions in contracting • Creates disconnect for service delivery • Can be at odds with continuous improvement Intermingling projects and operational services • Can lead to duplicate costs • Increases possibility of excessive change orders • Potential for resource misallocation4 22 Thank you! Appendix Globalization of Operations in full swing as Investment Intentions in both Shared Services and Outsourcing reach record high Sources: Hfs “2014 State of Outsourcing” Study, n = 312 Buy-side Enterprises, “2013 State of Outsourcing” Study, n = 399 Buy-side Enterprises, “2011 State of Outsourcing” Study, n = 226 Buy-side Enterprises 25 Prolific use of Offshoring Continues Decreasing Increasing Q. How will your level of offshoring change in the next year? (Outsourcing) 31% -13% Application Development & Maintenance 29% 28% 26% -5% -5% -4% IT Infrastructure Industry specific Operations Finance and Accounting 21% 18% -3% -3% Procurement Human Resources 17% -5% Customer Service Q. How will your level of offshoring change in the next year? (Shared services) 26% 19% 17% 20% 20% -7% -6% -2% -3% -3% Finance and Accounting IT Infrastructure 18% -9% Application Development & Maintenance Source: HfS “State of Outsourcing” Study, conducted with support from KPMG (Sample 312 Enterprises) Industry specific Operations Procurement Human Resources 16% -4% Customer Service 26 Operating Models: Outsourcing forms a Critical Lever for an Integrated Services Model Over the next 2 years will your company increase / reduce its reliance on the following operating models for your general and administrative functions? Source: Hfs “2014 State of Industry” Study, May 2014. HfS Research in Conjunction with KPMG (Sample 312 Enterprises) 27
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