DATA What is Data? • Information on Computer Databases. Why Do Companies Collect Data? • • To research people’s buying habits. For surveillance purposes. Listen to three people who have to collect and manage data in their work. Match the people 1-3 with what they do in a-c. 1. Amy 2. Bob 3. Carla a. Searches for information on the internet b. Stores records in a database. c. Writes market research reports. Listen again and answer the following: 1. 2. 3. 4. 5. Why is it useful to collect information about customers' buying habits? What are the three questions Bob has to answer in his work? Who uses Bob’s reports? What is Carla’s job and what does she try to do? Does Carla always use the same suppliers? MANAGES 1. Amy ___________ customer data and KEEPS __________ records of customers. ENTERS 2. She ___________ in the customer database. 3. Bob collects data about people who BROWSE __________ the company website. USES 4. Carla___________ search engines to find new products and suppliers. UPDATES 5. She ___________ the files with new information. Companies can now collect detailed information about us. Which of these things are you happy or unhappy about? Are they necessary? 1. 2. 3. 4. 5. Other people can read your emails. Mobile phone companies can monitor your calls. Video cameras in the street film you. Companies collect details of your shopping habits. Airlines can check your personal records before you fly. 1. 2. 3. 4. 5. How do companies collect information about people who visit websites? How can organizations find out where we go? What are some of the new developments in surveillance technology. What four advantages of surveillance technology are mentioned? What do most people think about having so much surveillance? 1. WHO do you think benefits most from surveillance? Governments, companies, or individuals? 2. WHAT are the dangers of too much surveillance? 1. 2. 3. 4. Website Online Shopping Screen Keyword 5. 6. 7. 8. Search Engine Password Mouse Click When you want to find information on the web, it is useful SEARCH ENGINE to use a ___________ KEYWORD or such as Google or AltaVista. You type in a __________ CLICK phrase, ____________ WEBSITES on ‘GO’ and a list of __________ appears on your computer SCREEN ___________. Many ONLINE SHOPPING or banking. This people use the web for _______________ means they have to enter personal information such as credit card numbers or bank details, so the website must be very secure. To enter a secure site, you usually need to enter PASSWORD your username and a _____________. a bit of a few huge millions a mountain of substantial tiny wide enormous a fraction Which of these words and phrases mean: Large / a lot Small / not many 1. 2. 3. 4. 5. 0.5 One meter wide Millions (of)… 300 times per day A quarter a.frequency, how often something happens. b.a decimal c. a fraction d.a huge number-we don’t know how many e.the size of something Listen to Bob describe a report about his company’s website. Write the numbers you hear. Total hits this week: ___________ 2. Average times per session: ____________ 3. Average number of page views per session:_________ NUMBER OF HITS PER PAGE: 4. Products page: ___________ 5. Offers Page: ____________ BREAKDOWN OF TRAFFIC BY CONTINENT: 6. North America: ____________ per cent 7. Europe: _____________ per cent 1. Useful Expressions for Checking Information: Sorry-I didn’t catch that. Can you repeat it, please? Did you say...? Do you mean…? Sorry, can I just check…? Sorry – did you say…? When giving approximate numbers, we can say: About half a million Just under a thousand Over two million Asia Has Most of the World’s Billionaires. 1. Find a partner. 2. One of you read paragraph 1 while your partner completes the sentences with the proper number. 3. Switch on paragraph 2.   With a net worth of $9.3 billion, Samsung’s Lee Kun-Hee tops the list of South Korea's 40 Richest. Chung Mong-Koo heads the Hyundai Kia Automotive Group. Net worth $7.4 Billion.   With a net worth of $18.1 billion, mining and lumber giant, Alisher Usmanov, tops the list of Russia’s Richest. Vladimir Lisin, a steel tycoon, has a net worth of $15.9 Billion. GROUP DISCUSSION…IN ENGLISH  How much a person makes (his or her salary) is usually a personal topic that is off limits, or avoided, during a conversation.   Some top executives believe their salary/wage should not be disclosed, but kept private. What do you think? Should top executives be granted the same level of privacy as the common employee? Listen to the monologue and complete the notes with the missing words. STRUCTURE STEP 1: Decide how to _______ your filing system. CATEGORIES What are the main _________ of information that you deal with? CATEGORIES - What sub- _____________? FILES STEP 2: Create _________ for each kind of material. - Give your files helpful names ACCESS STEP 3: Arrange your files for easy ________. - Create a short-cut to files that you use often FRONT - Keep most important files at the _______ of the filing area. UP-TO-DATE Keep your filing system ___________. - File new information as soon as you get it. DELETE - _______ or throw away old material - ________ your system often: does it work for you? REVIEW Countable Nouns:  Have singular and plural forms  Use a / an with the singular  Use either singular or plural verb form Uncountable Nouns: •Have no plural forms (“money is”, not “money are”) •Never use a / an •Use only singular verb form. Examples: worker, books, desk, machine, coins, company, suggestion Examples: staff, oil, water, equipment, money, information, advice 1. 2. 3. 4. 5. 6. 7. 8. 9. Do you have any statistics on web users? We have a lot of information about shopping on the internet. Some people dislike shopping on the internet. Do you have many customers in the US? We don’t have much time to analyze all the data. Do you use much surveillance equipment in your company? We can’t give you any advice on security. The company doesn’t have any problems with security. This website doesn’t have many pages. 1. 2. 3. Break up into 2 teams. Agree on a product or service you would like to sell abroad. Get your paper and pencil ready to take notes. Not all countries are equal when it comes to ease of doing business. Let’s look at how easy it is to do business around the world. Let’s look at the rankings. 185 countries were ranked. According to The World Bank*, a ranking of: 1: It’s extremely easy to do business in this country. 185: It’s exceptionally difficult to do business in this country. *http://data.worldbank.org/indicator/IC.BUS.EASE.XQ Poverty Rate: 62% (62% of the population is below the poverty line).   Life Expectancy is 48 years. GNI (per capita): $480  Highest Tax Rate: 30% (but disputed)   Poverty Rate: 29.8%  Life Expectancy: 65 years  GNI (per capita): $1,410 Highest Tax Rate: 30%   Poverty Rate: 11.0%  Life Expectancy: 69 years GNI (per capita): $10,730  Highest Tax Rate: 20%   Poverty Rate: 2.8%  Life Expectancy: 73 years  GNI (per capita): $4,940 Highest Tax Rate: 25%   Poverty Rate: 11.0%  Life Expectancy: 82 years  GNI (per capita): $35,290 Highest Tax Rate: 30%   Poverty Rate: 20%  Life Expectancy: 82 years  GNI (per capita): $30,890 Highest Tax Rate: 32%   Poverty Rate: 15.7%  Life Expectancy: 83 years  GNI (per capita): $44,900 Highest Tax Rate: 50%   Poverty Rate: 10.5%  Life Expectancy: 74 years  GNI (per capita): $17,820 Highest Tax Rate: 20%   Poverty Rate: 15.0%  Life Expectancy: 81 years  GNI (per capita): $20,870 Highest Tax Rate: 38%   Poverty Rate: 15.0%  Life Expectancy: 78 years  GNI (per capita): $48,890 Highest Tax Rate: 35%   Poverty Rate: 3.4%  Life Expectancy: 82 years  GNI (per capita): $42,930 Highest Tax Rate: 20%  Dilemma & Decision: Buy It Now! Access this article at: www.yolandamathews.com Click on Spring, 2013 Class Lists, then Global Business, then Dilemma & Decision Articles GROUP A: Read the answers to questions 1,3,5,7. 1 18 million people have internet access (2005). Expected to double in 2 to 3 years. 3 Teenagers and students are the biggest groups of users. 5 Telephone lines are bad. Problems connecting to the internet, and it is very slow. 7 Largest online retailer is Baazee, online auction company, with 1 million users. GROUP B: Read the answers to questions 2,4,6. 2 Most people use internet cafes. Not many computers at home-expensive. 4 Most people use the internet for email (72%), or entertainment; 50% of young users us it for education and studying. Very few do internet shopping. 6 Not many people use credit cards. Online shoppers use check or bank cards.     Each TEAM will write the conclusion of a market report for eBay, which gives the findings of the market research on India. Be sure to give your decision and your reasons for that decision. You can access a sample market report at www.yolandamathews.com under ‘sample reports’. Please write your English and Korean names on each paper. Also, include your student I.D. number. Bring the completed assignment to the next class. I will check for completion during the roll call at the beginning of class. These assignments are an excellent opportunity for you to learn more about the business world and how the English language is used in real contexts.