THE 47TH ANNUAL JERSEY AWARDS
June 10th, 2015
IT’S ALL
ABOUT THE
The Jersey Awards
Call for Entries
In addition to individual category awards – a “Best of” Award will be given in the following sections:
Newspaper Advertising, Magazine Advertising, Collateral, Social Media, Digital Media,
Television, Radio, Out-of-Home, Public Relations and Best of Show.
47th Annual
Jersey Awards Show Committee Members
Herb Barry
Interstate Outdoor
Alan Grant
Words & Music
Scott Price
Skyline, NJ
Gary Denburg
GarDen Printing
Jeff Horn
Gannett NJ
David Rand
HarrisonRand Advertising
Grace DePaola
Consultant
Lana Jackson
FORT Group
Sandra Schler
Premium Color Group
Ed Efchack
Customers by Design
Robin Kantor
Newark Trade Digital Graphics
Franco Zito
Comcast Spotlight
Nancy Fischer
NCF Design
Darren Magarro
DSM Group
Printing
Concept & Design
MSP Digital Marketing
Brushfire Inc.
Chairman
Gary Denburg, GarDen Printing
The Jersey Awards
Entry Categories
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NEWSPAPER ADVERTISING
SOCIAL MEDIA
1
2
3
4
5
6
7
30
Facebook Page
31
Facebook Campaign
32
Twitter Profile, Single or Campaign
33
YouTube Channel
34
YouTube Video
35Blog
36
Social Media Multi-Platform Program/Campaign
37
Not For Profit/Pro Bono Work
38
Incentive Program or Contest
39
Social Media Branding
40
Miscellaneous, i.e., Instagram, Pinterest, Vine, etc
Fractional, B&W or Spot Color
Fractional, 4/C or More
Full Page, B&W or Spot Color
Full Page, 4/C or More
Special Advertising Insert/Supplemental
Not for Profit/Pro Bono Work
Campaign: 3 or more Elements
CONSUMER MAGAZINE ADVERTISING
8
9
10
11
12
Fractional, Any number of colors
Full Page, Any number of colors
2-Page or Multi-Page Spread or Special Advertising
Insert
Not for Profit/Pro Bono Work
Campaign: 3 or more Elements
TRADE MAGAZINE ADVERTISING
13
14
15
Fractional, Any number of colors
Full Page, Any number of colors
Campaign: 3 or more Elements
PUBLIC RELATIONS
16
17
18
19
20
21
22
23
24
25
26
27
28
29
Feature Media Placement
Crisis Communications
Internal Communications Campaign
External Communications Campaign
Special Event - Client Celebration
Fundraiser Communications
Incentive Program or Contest
Financial/Investor Relations
Public Affairs
Multi-Cultural/Diversity Communications
Media Relations, Consumer or Trade
Not for Profit/Pro Bono Work
Advocacy/Political Multimedia Campaign
Consumer Product or Service Launch
DIGITAL MEDIA
41
Website Design B2B
42
Website Design Consumer
43
Website Design Internal
44
Website Design Self Promotion
45
Website Advertising B2B
46
Website Advertising Consumer
47
Website Advertising Self Promotion
48
E-Commerce Website Design
49
Micro Website Design
50
Blog Website Design
51
Online Game
52
Digital Animation
53
E-Mail Blast
54Newsletter/Magazine
55
Not For Profit/Pro Bono Work
56Invitations/Announcements
57
Landing Page
58
Digital Campaign
59
Annual Report
60Miscellaneous
The Jersey Awards
Entry Categories
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DIGITAL / MOBILE MEDIA
COLLATERAL / ALL PRINTED MATERIALS
61
62
63
85
86
87
Mobile App B2B
Mobile App Any Platform
Mobile Website Consumer
TELEVISION ADVERTISING
64
65
Spot :30 or less, Cost less than $45,000
Spot :30 or less, Cost greater
than $45,000
66
Spot :60 or more
67Infomercial/Documentary
68
Non-Broadcast (Training, Educational, Institutional,
Sales, or Trade Show)
69
Not For Profit/Pro Bono Work
70
Campaign: 3 or more Elements
RADIO ADVERTISING
71
Spot :30 or Less
72
Spot :60 or more
73
Not For Profit/Pro Bono Work
74Jingle
75
Campaign: 3 or more Elements
OUT-OF-HOME ADVERTISING
76
Outdoor Billboard or Poster
77
Transit - Bus - Internal
78
Transit - Bus - External
79
Transit - Rail
80
Transit Shelter
81Kiosk
82Campaign
83
Not For Profit/Pro Bono Work
84Miscellaneous
Sell Sheets, B&W or Color
Rack Brochure, B&W or Color
Corporate/Product Brochure, 8 pages
or less
88
Corporate/Product Brochure,
12 pages or more
89
Product Catalog, any number of pages
90
Pocket Folder
91
Annual Report
92
Book Cover
93
Incentive Program or Contest
94
Poster, Single Piece
95
Poster Campaign
96Point-of-Sale
97Invitations/Announcements
98Menu
99
Holiday Card - Print Version Only
100
Advertising Specialties
101Calendar
102
Product Launch or Re-Launch
103
Product Campaign
104
Multimedia Campaign
105
Not For Profit/Pro Bono Work
106
Advertising for the Arts
107Miscellaneous
COLLATERAL / DIRECT MARKETING
108
109
110
111
112
113
Self-Mailer, Single-Piece, any number
of colors
Not a Self-Mailer, any number of colors
Package, Any number of colors
Package, High Impact with Premium
Packaging Campaign
Direct Marketing Campaign
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The Jersey Awards
Entry Categories
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COLLATERAL / IDENTITY
114
115
116
117
Logo and/or Trademark
Stationery Package
Newsletter, Print Version Only
Self Promotion
COLLATERAL / PHOTOGRAPHY
118
Advertising - B2B/Consumer
119
Advertising - Lifestyle/People
120Photojournalism
121Campaign
122Miscellaneous
COLLATERAL / TRADE SHOWS
123
124
125
Exhibit Booth, under 200 sq. ft.
Exhibit Booth, 400 sq. ft. or larger
Exhibit Booth Graphics
UNSOLD WORK
126
All Media
The Jersey Awards
General Instructions
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Follow General Entry Instructions Carefully
1. This Rules & Regulations PDF has the forms that can be filled out electronically and emailed to [email protected] or
downloaded and printed for completion and mailing by hand.
2. Determine the appropriate category in which your entry is to be judged. (An ad may only be entered in one size
category. Changing the size of the same ad does not constitute eligibility in another category.)
3. Fill out a separate entry form for each contest submission.
4. Attach the entry form to the back of its respective entry, and place in a clear plastic bag of the proper size. For
campaigns, place one form per element and mark as 1 of 3, etc. so all elements are judged properly. Any entry 9 x 12
or smaller should be mounted on board and the entry form attached to the back of the board. This will be of help to the
judges and make for a nicer exhibit.
5. If not already emailed, enclose the Summary Sheet with payment in a separate envelope marked “Entry Check & Form”
along with your entries.
6. We have no minimum/maximum size requirement – choose size that best represents your work for judging.
7. Submit digital work as PDF on CD/DVD – Windows format preferred. Judges will use Windows Media Player.
8. We require a screen shot and live URL for web submissions – if not live or protected, submit on CD/DVD with three or
more screen shots.
9. Submit radio work as mp3 files on CD/DVD – Windows format preferred.
10. Submit television work on DVD – self opening files only – judges view using Windows Media Player.
11. Campaigns must have three or more elements.
12. If submission is not in the proper format, it will be disqualified and not judged.
13. All entries in Collateral/Photography must be an actual photo or item. We will not accept thumb drives,
CD’s or by email.
14. Magazine and Newspaper entries must be original tear sheet. No screen shots or Xerox copies will be acceptable.
15. Packaging entries should be supplied with actual sample.
16. Where possible, Bus and Transit entries should also be accompanied by an actual sample
17. Social Media should come with url’s, cd’s, dvd’s or flash drives for judging and be accompanied with a screen shot to
be used for the exhibition.
Deadline for entries is February 27, 2015.
Early bird discount for Members Only ends February 13, 2015.
Please return completed form with checks made payable to:
The New Jersey Advertising Club
199 Prospect Avenue, North Arlington, NJ 07031 | 201.998.5133 | www.njadclub.org
The Jersey Awards
Rules and Regulations
IT’S ALL ABOUT THE
Brought to you by:
www.njadclub.org
Entries for The Jersey Awards must have been produced for a
company headquartered in New Jersey or by a New Jersey
based agency for a New Jersey or out-of-state firm. Local
adaptations of national ads are not eligible.
Entries must have been published, produced or aired between January 1, 2014 and
December 31, 2014.
All entries are judged by impartial out-of-state advertising organizations. Judges’ decisions
are final. If you’ve been selected for an award, you’ll receive a letter by mid April 2015,
notifying you which entry, client and category has won. Selection means that you have won
either a First or Second Place trophy or a Certificate of Merit. Winning a first place trophy
puts you in the running for a Best in Category and a Best in Show trophy.
The precise award will be announced on June 10, 2015 at the Jersey Awards Dinner.
Entries not properly labeled according to the official guidelines will not be judged. An entry
form MUST be attached to each entry and MUST be entered in the proper category (see
njadclub.org for entry form information). The Jersey Awards Committee reserves the right to
re-categorize any entry entered in the wrong category without notification.
All entries are the property of the NJ Ad Club and cannot be returned. The NJ Ad Club is
not responsible for the loss of any submitted entry. Please make sure that each entry sent
can be used for the exhibition.
The Jersey Awards
Entry Submission Form
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Please attach one copy of this form to the back of each entry
Category Number________________________ URL___________________________________________
Category Description____________________________________________________________________
Agency________________________________________________________________________________
Advertiser______________________________________________________________________________
Title of Entry____________________________________________________________________________
Creative Director_____________________________ Art Director________________________________
Copywriter__________________________________ Account Manager__________________________
Other__________________________________________________________________________________
Name of Contact_____________________________ Email_____________________________________
Signature______________________________________________________________________________
The above information will be used on all awards, online and event literature. Your signature on behalf of the above
firm named grants the Jersey Awards Committee permission to include entry information and credits in all exhibitions
and to use them for publicity and educational purposes.
Entries not properly labeled according to the official guidelines will not be judged.
A completed entry form MUST be attached to each entry and MUST be entered in the proper category. The Jersey
Awards Committee reserves the right to re-categorize any entry entered in the wrong category without notification.
1. Determine the appropriate category in which your entry is to be judged.
(An ad may only be entered in one size category. Changing the size of the
same ad does not constitute eligibility in another category.)
2. Fill out a separate entry form for each contest submission.
3. Attach the individual entry form to the back of its respective entry, and place in
a clear plastic bag of the proper size. There is no need to mount entries.
Click here to download Entry Submission Form
Please return completed form with checks made payable to:
The New Jersey Advertising Club
199 Prospect Avenue, North Arlington, NJ 07031 | 201.998.5133 | www.njadclub.org
IT’S ALL ABOUT THE
The Jersey Awards
Fee Structure
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Member
Non-Member
Members Only (Early Bird)
if received prior to February 13, 2015
Single Entry
$80
$95
$70
Campaign Entry (3 or more elements)
$95
$110
$90
Student Entry
$10
$10
Deadline: February 27, 2015
Note
The Jersey Awards is a great time to join the NJ Ad Club. Simply add $150 for an individual
membership or $450 for a corporate membership (up to 4 members) with your entry check on the
Entry Payment Sheet to take advantage of the reduced Jersey Awards entry rates.
*Entries and check for the full amount must be received at the NJ Ad Club office by February 27, 2015.
Please contact Pat Hanley at the NJ Ad Club for additional information at 201-998-5133.
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The Jersey Awards
Entry Payment Form
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✔ Member
q
q Non-Member
Please tally your submissions and fill out one payment sheet. Attach to check or complete credit card
payment info.
Total # of Entries Enclosed_________ Company/School/Firm__________________________________
Address_______________________________________________________________________________
City__________________________________________ State___________________ Zip_____________
Contact Name__________________________________________________________________________
Phone________________________________________ Email____________________________________
PAYMENT METHOD (check one)
q Check
q Credit Card (Amex, Visa, MasterCard)
Credit Card#__________________________________ Code______________ Exp. Date_____________
Signature________________________________________________________ Date__________________
Jersey Awards Fee Structure
Dealine
Feb. 27 2015*
1. New Member Fee (Optional)
($150 single, $450 corporate)
$_____________
$95
2. Total Due for Single Entries
$_____________
$95
$110
$10
$10
3. Total Due for Campaign Entries $_____________
Member
Non-Member
Single Entry
$80
Campaign Entry
Student Entry
Early Bird
Before Feb. 13 2015**
Members Only
Single Entry
$70
Campaign Entry
$90
4. Total Due for Student Entries
$_____________
0
Total Amount Enclosed$_____________
*E
ntries and check for the full amount must be received at the NJ Ad Club office by February 27, 2015.
**E
ntries and check for the full amount must be received at the NJ Ad Club office by February 13, 2015.
Click here to download Entry Payment Form
Please return completed form with checks made payable to:
The New Jersey Advertising Club
199 Prospect Avenue, North Arlington, NJ 07031 | 201.998.5133 | www.njadclub.org