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[OVERVIEW]
THE BAY STATE BANNER IS AN
AFRICAN AMERICAN OWNED NEWS
WEEKLY THAT REPORTS ON THE
POLITICAL, ECONOMIC, SOCIAL
AND CULTURAL ISSUES THAT ARE
OF INTEREST TO COMMUNITIES OF
COLOR IN BOSTON AND THROUGHOUT NEW ENGLAND.
The Banner has become the
newspaper of record for this community and has chronicled the
struggles and successes of the last
50 years. It is the Banner’s belief
that an informed community is better able to assume responsibility for
its own welfare and progress.
Started in 1965 by Melvin B.
Miller, a graduate of Harvard College
and Columbia Law School, the Banner provides its estimated 120,000
weekly readers with reports on a
mix of local, national, international
news and cultural events.
SPECIAL INTEREST PUBLICATIONS »
In addition to the weekly newspaper, the Banner also publishes inserts of special interest:
BE HEALTHY
Spring 2013
Launched in September of 2006 this quarterly publication of the Banner is aimed
at reducing racial and ethnic disparities in healthcare. Be Healthy is a print and
online campaign providing quarterly information on a variety of health topics linked
with racial disparities in healthcare and is the recipient of the 2007 American
Cancer Society Sword of Hope Award for excellence in communications about
cancer. Be Healthy is sponsored by various prominent healthcare institutions.
HPV
20 Million peopl
e
OBESITY
3
Fall 201
EXHALE LIFESTYLE MAGAZINE
Spring 2012
The ladies
of Chive
Sustainable
Design & Cater Event
ing
Linda Pizzuti Henry
Making
her own
Mark in
ston
Bo
— a city she loves
:
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Women Beh
ST YL ES
Vienne Cheung,
and more ...
Samantha House
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One- and
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model
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Our mission — to inspire, support and celebrate today’s busy woman. The quarterly publication celebrates healthy living and focuses its editorial content not only
on beauty, exercise and food but also on intellectual and spiritual development.
Aimed at women of all ages, Exhale emphasizes the importance of maintaining a
balance in life among the competing needs of mind, body and soul.
lthy
, Hea
Quick
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Bur ping fam
Julie
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BANNER BIZ
baystatebanner.
com/bannerbiz
Banner Biz is a bi-monthly print magazine that intersects business with community. Most business magazines discuss business concerns as being separate
from social issues, but we believe that business development is at the center of
creating opportunity and building wealth in our urban centers. The magazine
will include a dynamic online platform that will be regularly updated, and will
allow us to reach a very large audience.
nerbiz • Spring
baystatebanner.com/ban
◆ Fall 2014
2014
SUSAN
WINDH
en AMStAev
B
NRS
NISTER
CEO
OF MA
GE
RO
SS LIFE
EXPANDS professor SCIEN
CES
STEM SEC
s School
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Harvard Busines
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entrepreneur bringsBIG
and successful
ity – THINK
lesson to the commun
ACCESS TO
CAPITAL
The Bay State/Boston Banner is published
every Thursday. Space reservations are due by
Monday at 10:00 a.m. Camera-ready materials
are due by Monday at 3:00 p.m. Ads should be
submitted to [email protected]. *If there is
a Monday holiday, reservations are due by Friday
at 10 a.m.
CIRCULATION»
The Bay State/Boston Banner has a current
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Cambridge, Hyde Park, Brockton, Randolph and
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SBA PR
OGRAMS
FOR WO
MEN IN
BUSINES
S
CITY OF
BOSTON
REINVIGO
RATES
BOSTON
WOMEN
COMMISS ’S
ION
SBA Loans
Crowdfunding
2020 WO
MEN
ON BOAR
DS
SUPPLIER
DIVERSITY
n as
How certificatio
opens
a MBE or WBE
y
doors to opportunit
IMPROVIN
G CORPOR
ATE
THROUGH BOARDS
DIVERSIT
Y
Q&A WITH
NEURS
ENTREPRE
Beth Williams
Technologies
CEO, Roxbury
Vienne Cheung
lano
CEO, VienneMi
MAGAZINE
A BUSINESS
ADVERTISING DEADLINES»
… and counting
Summer 2011
the
WHO WE ARE »
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nner.com/ bannerbiz
ENGLA
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1
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LEGAL ADVERTISING:
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BUSINESS DIRECTORY:
30-WORD LISTING FOR $250
SIX MONTHS IN PRINT
[CONTACT: RACHEL REARDON // (617) 261-4600X7799 // [email protected] // BAYSTATEBANNER.COM]
[DISPLAY ADVERTISING]
2015 ROP ADVERTISING RATES & SPECS (NET)»
FULL PAGE
THREE-QUARTER PAGE
10” w x 15.75” h
10” w x 11.771” h
EFFECTIVE JAN. 1, 2015 (COST INCLUDES
AD POSTING ON DIGITAL MARKETPLACE)
JUNIOR PAGE
VERTICAL JUNIOR PAGE
Black &
White:
Black &
White:
7.967” w x 11.771” h
Black &
White:
Open rate
$1,950
Open rate
$1,470
Open rate
$1,182
Open rate
$1,182
Non-profit
$1,653
Non-profit
$1,254
Non-profit
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Non-profit
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FULL COLOR IS AN
ADDITIONAL $400
HORIZONTAL HALF PAGE
10” w x 7.792” h
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ELECTRONIC FILES
Please use only these file formats and
specifications when sending advertising electronically:
n F OR PDF DOCUMENTS: Make
sure to embed all fonts (subset
all below 100%) when distilling. Do
not downsample artwork resolutions.
Please set the distiller job options to
compatibility with Acrobat 4 or higher.
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n F OR ADOBE INDESIGN DOCUMENTS: Use only Mac Type 1
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copies of all fonts used (printer and
screen components, please), and
make sure all graphics (TIFF, EPS or
JPEG) are sent along with the InDesign CS or CS2 file. If emailing, please
stuff the document and accompanying
files and fonts into a Stuffit archive.
n You may also send ads as 300 dpi
TIFF files.
n When sending just photos, use TIFF
or JPEG format. Photos should be at
200 dpi, line art at 1200 dpi.
nP
lease do not design ads using
Microsoft Word, this will only be
accepted for the content of an ad.
E-mail ads to [email protected]
VERTICAL TALL
5.933” w x 15.75” h
Black &
White:
QUARTER PAGE
Black &
White:
3.9” w x 11.771” h
Black &
White:
Open rate
$990
Open rate
$606
Open rate
$606
Non-profit
$846
Non-profit
$520
Non-profit
$520
HORIZONTAL 1/4 PAGE
10” w x 3.812” h
1/5 PAGE
5.933” w x 7.792” h
Black &
White:
POSTCARD
3.9” w x 7.792” h
Black &
White:
Black &
White:
5.933” w x 3.812” h
Black &
White:
Open rate
$606
Open rate
$414
Open rate
$318
Non-profit
$520
Non-profit
$356
Non-profit
$274
1/8 PAGE
BUSINESS CARD
3.9” w x 3.812” h
VERTICAL BUSINESS CARD
3.9” w x 1.823” h
Black &
White:
Black &
White:
1.867” w x 3.812” h
Black &
White:
Open rate
$222
Open rate
$126
Open rate
$126
Non-profit
$193
Non-profit
$112
Non-profit
$112
Following the above specifications
will ensure effective output of your
camera-ready ads or electronic files.
[CONTACT: RACHEL REARDON // (617) 261-4600X7799 // [email protected] // BAYSTATEBANNER.COM]
[CLASSIFIED ADVERTISING]
2015 CLASSIFIED ADVERTISING RATES (NET)»
NON-PROFIT/LOCAL ..... $19.50 PER COLUMN IN.
OPEN/NET ...................... $23 PER COLUMN IN.
n HELP WANTED
AD SIZES INCHES NON-PROFIT OPEN/NET
1 column x 3" 1.528" x 3"
$58.50
$69
2 columns x 3" 3.222" x 3"
$117
$138
2 columns x 4" 3.222" x 4"
$156
$184
2 columns x 5" 3.222" x 5"
$195
$230
1/8 page *12 column inches
$334
$401
2 columns x 6" 3.222" x 6"
3 columns x 4" 4.917" x 4"
1/4 page*24 column inches
$568
$677
3 columns x 8"
4.914 x 8"
4 columns x 6" 6.611" x 6"
1/2 page *48 column inches
$1036
$1229
6 columns x 8"
10" x 8"
full page*90 column inches
$1855
$2195
6 columns x 15"
10" x 15"
*Prices include posting online for 2 weeks
n REAL ESTATE
AD SIZES INCHES NON-PROFIT OPEN/NET
1 column x 3" 1.528" x 3"
$128.50
$139
2 columns x 3" 3.222" x 3"
$187
$208
2 columns x 4" 3.222" x 4"
$226
$254
2 columns x 5" 3.222" x 5"
$265
$300
1/8 page 12 column inches
$304
$346
2 columns x 6" 3.222" x 6"
3 columns x 4" 4.917" x 4"
1/4 page24 column inches
$538
$622
3 columns x 8"
4.914 x 8"
4 columns x 6" 6.611" x 6"
1/2 page 48 column inches
$1006
$1174
6 columns x 8"
10" x 8"
full page90 column inches
$1825
$2140
6 columns x 15"
10" x 15"
Prices include posting online for 1 month
AD SPECS»
SPECIFICATIONS FOR FILE SUBMISSION:
n Submit camera ready artwork as a pdf, at 300 dpi, grayscale color mode. Minimum font size is 7pt.
n Submit ads for creation as a word doc and send all pictures and logos as separate jpeg files.
AD SIZES»
CLASSIFIED DIMENSIONS:
1 col. width1.528 in.
2 col. width3.222 in.
3 col. width4.917 in.
4 col. width
6.611 in.
5 col. width
8.306 in.
6 col. width
10.000 in.
LENGTH
To the half inch
MINIMUM AD SIZE 1X3
Other sizes available. To determine
cost, multiply the number of columns
by the length (example: 2 col x 5" = 10
col. in.). Then multiply that by the rate.
Color available for additional $400.
EMAIL ADS TO [email protected]
DIGITAL »
HELP WANTED:
ADS 12 COLUMN INCHES AND
LARGER INCLUDE POSTING ON OUR
WEBSITE AS INDICATED. ONLINE
POSTING IS OPTIONAL FOR ADS
SMALLER THAN 12 COLUMN INCHES.
THE COST IS AN ADDITIONAL $100
(NON-PROFIT) OR $125 (OPEN/NET)
FOR A TWO-WEEK POSTING.
REAL ESTATE:
ALL REAL ESTATE ADS ARE REQUIRED
TO POST THEIR ADS ONLINE TO THE
MARKETPLACE AT AN ADDITIONAL
COST OF $70 PER INSERTION.
THE MARKETPLACE INCLUDES THE
POSTING OF YOUR AD FOR A MONTH
AS WELL AS A DIRECTORY LISTING
HELPING YOUR PROPERTY BECOME
MORE SEARCHABLE AND ASSISTING
PEOPLE IN LOCATING IT.
[CONTACT: RACHEL REARDON // (617) 261-4600X7799 // [email protected] // BAYSTATEBANNER.COM]
[DIGITAL ADVERTISING]
BAYSTATEBANNER.COM DISPLAY ADS»
MOBILE PLACEMENT
WEBSITE PLACEMENT
YOUR AD HERE: LEADERBOARD ABF
YOUR MOBIL AD HERE
YOUR AD HERE:
BIG BOX
ABF
NATIONAL ADVERTISING RATES »
TYPE RATE ROS Banner ads $12 CPM
Multiple Market
$16 CPM
Targeting
Mobil
$13 CPM
NOTES
No section or DMA targeting
Ads run across the LHD
geo targeted to multiple DMAs
LOCAL ADVERTISING RATES »
TYPE RATE ROS Banner ads $15 CPM
Pre-Roll
$20
Mobil
$13 CPM
YOUR AD HERE:
BIG BOX
BTF
NOTES
No section or DMA targeting
15 or 30 sec.
VAST COMPLIANT ROS ONLY
AD DETAILS »
YOUR MOBIL AD HERE
YOUR AD HERE: LEADERBOARD BTF
File size: 30k // Ad resolution: 72 dpi
Accepted file formats: JPEG, GIF, GIF Animated, Flash
Animation Length: Up to 30 seconds
»
PRE ROLL VIDEO SLOTS ARE AVAILABLE AS WELL, CONTACT SANDRA CASAGRAND FOR MORE INFORMATION. PACKAGES
Ad/event promotions available with ad placement including soAD SIZES »
cial media mentions, e-newsletter mentions, featured videos,
ticket giveaways and contests. Ask for more specific details
LEADERBOARD above the fold (ABF) LEADERBOARD below the fold (BTF) BIG BOX above the fold (ABF) BIG BOX below the fold (BTF) MOBILE THE MARKETPLACE»
728 px × 90 px
728 px × 90 px
300 px × 250 px
300 px × 250 px
320 px × 50 px
TRAFFIC »
687,446 monthly unique visits
2,386,333 monthly impressions
Targeted market options available
THE DIGITAL MARKETPLACE HAS TWO SECTIONS:
Ads.baystatebanner.com is an online marketplace
that allows our print ads to appear online on a platform
that is highly optimized for Google searches across all
digital platforms: tablets, website and mobile phones.
local.baystatebanner.com is an online directory that
is easily searched on websites, mobile phones and tablets. 80% of searches online are for local services and
products and this allows your company to reach those
customers searching online.
By having your business listed in either section, it
will improve the search engine optimization (SEO) of
your company, which in turn will place your business
higher on Google search results. This ultimately will
draw more traffic to your business.
On average, it takes 6 months to see results and a
significant increase in traffic, but we’ll send you periodic reports so you can see the progress and analyze
your traffic.
RATES »
The Banner’s new online Marketplace enhances our print
ads by including them across all of the most widely used
digital devices — mobile phones, computers and tablets.
80% of consumers search online first before buying local
products and services. Our highly optimized platform gives
our local businesses an opportunity to have their ads
included in the digital searches.
For all display print ads, $30 will be added per
insertion for the ad to be displayed online for the following month.
For Real Estate ads, $70 will be charged per insertion
for the ad to be displayed online for the following month.
This will allow for the property to show up more widely in
searches as well as increasing the online presence.
Contact Sandra Casagrand to learn about more
extensive listing opportunities or with any questions at
[email protected] or (617) 261-4600 x7797.
[CONTACT: SANDRA CASAGRAND // (617) 261-4600X7797 // [email protected] // BAYSTATEBANNER.COM]
[DIGITAL]
ONLINE AUDIENCE PROFILE»
REPORT FROM QUANTCAST, JANUARY 2015
UNIQUE VISITORS PER MONTH » 258,000
MOBILE PHONE VISITORS » 20,550
PAGE VIEWS » 1.6 MILLION
AVERAGE TIME SPENT ON SITE » 5 MINUTES
AVERAGE NUMBER OF PAGES » 4
GENDER»
Male42%
Female 58%
EDUCATION»
Some or No College
24%
College46%
Graduate School
29%
ETHNICITY»
Caucasian50%
African American
30%
Asian5%
Hispanic10%
Other5%
AGE»
HOUSEHOLD INCOME»
25–50K42%
50–100K29%
100–150K16%
150K+13%
ONLINE AUDIENCE’S TOP 5 INTERESTS»
1) Food, Drink, Restaurants
2) News
3) Education/Employment
4) Arts and Entertainment
5) Technology

< 18
10%

18 – 24
9%

25 – 34
20%

35 – 44
24%

45 – 54
20%
POLITICAL AFFILIATION»
Republican11%
Democrat43%
Independent46%
POLITICAL ENGAGEMENT»
Active30%
Somewhat Active
51%
Inactive19%
[CONTACT: SANDRA CASAGRAND // (617) 261-4600X7797 // [email protected] // BAYSTATEBANNER.COM]
[CALENDAR]
12 • Thursday, November 7, 2013 • BAY STATE BANNER
Holiday^
2015 EDITORIAL FEATURES»
PUBLISH DATE January 8
January 15
February 5
February 12
March 5
May 7 June 4
June 11
August 6
August 13 October 1 October 8
November 12 December 10
16 • Thursday, September 19, 2013 • BAY STATE BANNER
Fall HEALTH
a special advertorial section
the dimock center
Shopping Guide
Kassmin Williams
some hub organizations will be
The phrase “shop until you drop” may together,
holiday shopping markets this
fall short in describing the exhaustion felt holding
as an alternative way to shop for
after a trip to the mall during the holiday winter
gifts.
shopping season.
Discovery Roxbury, WWMI Events and
Crowded stores, long lines and short
the Dorchester Arts Collaborative are a Thursday, February 6, 2014 • BAY STATE BANNER • 13
tempers are inevitable.
organizations hosting holiday
the
of
few
take
to
looking
For those who may be
shopping events in December.
a break from the madness or avoid it al-
SECTION (*Advertorial)
Career & Education *
Tribute to Dr. Martin Luther King, Jr.
Black History Month
Healthy & Wellness *
Career & Education *
Career & Education *
Black Music Month
Health & Wellness *
Career & Education *
Health & Wellness *
Breast Cancer Awareness *
Fall Education *
Holiday Shopping Guide *
Career & Education *
BLACK
HISTORY
Artsrox! Holiday
Pop-Up Shop
Discovery Roxbury will kick off
its ArtRox! Holiday Pop-Up Shop at
noon Friday, Dec. 6 at 2201 Washington Street in Dudley Square.
The event will feature fine arts,
crafts and designs created by vendors
in the Greater Roxbury area.
The pop-up shop opens for business from noon to 5 p.m., Friday
thru Tuesday, with the last day of the
event on Dec. 24.
Items sold during the event will
fit a wide-range of budgets and tastes.
For more information, visit
discoverroxbury.org and
click on “Holiday Pop-Up
Shop” under the “Annual
Events” tab.
Holiday
Artmarket
The Holiday
Bazaar/Festival
In The City
On the weekend of, Dec. 7 to
Dec. 8, Dorchester Arts CollaboWWMI Events is calling all to
rative is sponsoring Holiday Artits family-friendly shopping event
Market.
at 10:30 a.m. Saturday, Dec. 7.
The event is from noon to 5
The Holiday Bazaar/Festival in
p.m. at The Erick Jeane Center
the City is being held at the Reggie
for The Arts at 157A Washington
Lewis Track and Athletic Center
Street in Dorchester.
in Roxbury and will include over
Shoppers can purchase reason35 businesses for shopping.
ably priced gifts, cards and holiThere will also be games and
day décor during
the event.the Banner Archives
photos
from
activities for children, raffles and a
The event will also feature a
photo booth.
table for children to shop for gifts.
Admission is free for the event.
For more information,
visit facebook.com/
DorchesterArtsCollaborative.
For updates, visit
facebook.com/wwmievents.
SoWa Holiday
Market
On Saturday, Dec. 14 and
Sunday, Dec. 15, SoWa, which
stands for South of Washington, is
holding its annual holiday market.
Open from noon to 6 p.m. on
both days, the event will be held
in the main building of the Benjamin Franklin Institute in the
South End.
The annual market features independent designers, artists and
crafters from across New England.
Admission is $5 for those 12
and older. Anyone under 12 is free.
For more information, visit
sowaholidaymarket.com.
(Top) An apron
designed by Lynda
Hester.
(Left) Janeen St.
Louis and her
jewelry. (Photos
courtesy of
Discover Roxbury)
leads the way in the integration of
mental health care with obstetric care
18 • Thursday, October 10, 2013 • BAY STATE BANNER
Downtown
Crossing Holiday
Market
For an earlier start on Christmas
shopping, head to the Downtown
Crossing Holiday Market, which
will kick off at 11 a.m. on Saturday,
Nov. 30 at the Summer Street Plaza.
Attendees will be able to
choose from a wide-range of gift
ideas created by locals, including
jewelry makers, gourmet food
makers, sculptors, photographers
and woodcarvers.
After the start date, the market
will open daily from 11 a.m. to 7
p.m. Monday through Saturday and
11 a.m. to 5 p.m. Sunday.
For more information, visit
downtownboston.org.
Over the past two years, The
Dimock Center in Roxbury has
been one of the leading community centers in the country in efforts to integrate behavioral health
with pediatrics. Spearheading this
effort is Dr. Nandini Sengupta,
Dimock’s medical director of
Health Services, who also serves
as the director of the Behavioral
Health Pediatrics Integration
Program. Of the program, she
says, “We’re really one of the few
practices doing it right now. We
have a team of primary care staff
and mental health clinicians plus
a psychiatrist sitting in the same
space, co-managing the patient at
the same time. We’re bringing that
model into OB-GYN.”
Beginning this fall, The
Dimock Center is expanding the
integration of mental health care
and obstetric care for all women
who receive prenatal services at
Dimock. The focus is on early detection and treatment of depression in pregnancy.
Sengupta, who has been prac-
(L-R): A Dimock Center patient with Dr. Nandini Sengupta, The Dimock Center’s medical director. (Photos courtesy of The Dimock Center)
ticing at Dimock for almost 20
years, says this program came
about when “one of our social
workers gave a general talk to a
group of pregnant women in our
Centering Pregnancy program
(group prenatal visits for women
who are at the same gestational
age), about signs and symptoms of
depression and was overwhelmed
by their response.” She added,
“That’s when we realized the huge
unmet need.”
The Dimock Center was
recently awarded a grant in
the amount of $10,000 by the
Community Partnership Fund
through Children’s Hospital.
The funding will pay for a Licensed Social Worker (LICSW)
to be on site four days a week,
adjacent to the clinic at all initial
obstetric appointments.
Typically, all women at their
initial prenatal care appointment are required to fill out a Patient Health Questionnaire Nine
(PHQ9) form. The form contains
Fall
Education
GuidE
(L-R): Dr. Nandini Sengupta, medical director, and Dr. Holly Oh, The Dimock Center’s
chief medical officer.
Dimock, continued to page 18
A SpeciAl AdvertoriAl Section
Partners shares the value of social
and emotional learning with Open Circle ............................... 19
Welcome to UMass Lowell! .................................................... 20
Diversity education for The
Park School’s youngest students ............................................ 22
Boys thrive at Roxbury Latin as
they prepare for college and beyond ............................ 23
Steppingstone Academy offers
strong path to higher education .................................... 24
A Winsor education means the world to girls ............... 25
CELEBRATING THE IMPORTANT EVENTS AND PEOPLE THAT HAVE HELPED SHAPE AMERICA
FOR MORE INFORMATION AND TO PLACE AN AD CONTACT
SANDRA CASAGRAND AT [email protected]
OR (617) 261-4600 EXT. 7797
2015 SUPPLEMENTS»
CAREER & EDUCATION
HEALTH & WELLNESS
JANUARY 8
Career Advancement/Education
Space closing & article
deadline December 30
FEBRUARY 12
Healthy Living
Space closing & article
deadline February 5
MARCH 5
Career Advancement/Education
Space closing & article deadline February 26
APRIL 17
Spring into health
Space closing & article
deadline April 10
MAY 7
Career Advancement/Education
Space closing & article deadline April 30
AUGUST 6
Career Advancement/Education
Space closing & article deadline July 30
OCTOBER 8
Career Advancement/Education
Space closing & article
deadline September 30
DECEMBER 10
Career Advancement/Education
Space closing & article deadline December 3
JUNE 11
Men’s Health
Space closing & article
deadline June 4
AUGUST 13
Fall Health
Space closing & article
deadline August 6
OCTOBER 1
Breast Cancer Awareness
Space closing & article
deadline September 24
SPONSORED ARTICLES & ADS »
FULL PAGE DISPLAY AD
1,200 WORD ARTICLE AND COLOR PHOTO
Article posted online and promoted through social media
10” wide x 15.75" tall
Non-profit rate: $2,500 // Open rate: $3,000
HALF PAGE COLOR AD
700 WORD ARTICLE AND COLOR PHOTO
Article posted online and promoted through social media
10" wide x 7.79" tall
Non-profit rate: $1,600 // Open rate: $2,000
QUARTER PAGE COLOR DISPLAY AD
COLOR PHOTO AND CAPTION
5.9" wide x 7.79" tall
Non-profit rate: $890 // Open rate: $976
ONE FIFTH PAGE COLOR DISPLAY AD
3.9" wide x 7.79" tall
Non-profit rate: $626 // Open rate: $684
POSTCARD COLOR DISPLAY AD
5.9" wide x 3.812" tall
Non-profit rate: $392 // Open rate $452
*Schedule is subject to change. Changes will be posted online
[CONTACT: SANDRA CASAGRAND // (617) 261-4600X7797 // [email protected] // BAYSTATEBANNER.COM]