1. automotive and vehicles
2. campers and rvs

Business
LINE
What’s Inside:
Periodicals
Postage
Paid
Raleigh, NC
Talent /Modeling Agencies
Counteract Counterfeiting
Biking, Walking & Racing for a Cause
Summer Camps
Consumer Alerts
New Members
The Numbers
New Member Coffees
Managing Productivity
BusinessLine (USPS No. 371-230) is
published monthly by The BBB of
Eastern North Carolina, Inc.
Periodicals postage paid at Raleigh, NC
POSTMASTER: Send address changes to
Better Business Bureau
5540 Munford Rd., Ste. 130
Raleigh, NC 27612
Member Line........919-277-4208
Raleigh................919-277-4222
Durham...............919-688-6143
Chapel Hill............919-967-0296
Other...................800-222-0950
AutoLine..............800-955-5100
Fax......................919-277-4221
Website........... www.bbbenc.org
Annual Subscription is $15. Reproduction only by
permission and attribution.
Stride Rite
Acts to Modify
Advertising
BusinessLine • May 2007
Managing productivity
during the summer months
It’s that time of year when employees
are starting to contemplate their summer
vacations. What can your business do
to ensure a smooth operation during
the summer months? How can you keep
employee productivity high?
The Better Business Bureau suggests
developing a plan now that will allow each
employee to take that much deserved
time off, without causing hardship
and headaches for your business, and
ultimately your customers.
Have your employees provide advance
notices of any vacation time they’d like
to take off so that you can plan coverage
and avoid having several employees out
at the same time.
Develop a schedule or chart that will allow
ess
B
Bus
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LINE
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A publication of the Better Business BureaU of Eastern North Carolina
Beverly D. Baskin – President / Editor
Thérèse Wright – Design & Production
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you to visually keep track of vacation
requests and serve as a reminder
when planning projects and managing
workflow.
Cross-train employees now to minimize
the effects of co-workers being out for
several days or several weeks at a time
during the summer months. While some
duties can wait for a week or two during
an employee’s absence, critical deadlines,
pop-up requirements and emergencies
cannot be put on hold.
Have employees prepare a list of their
major duties and provide instructions on
how to perform the tasks.
Have employees develop a list of all clients,
vendors, technical support and anyone
else who may need to be contacted in
case of an emergency.
Be sure to spread the load and prioritize
work for the team still in the office or store
while others are out on vacation. Nothing
saps employee morale and decreases
productivity faster than being overworked
due to poor management planning.
Consider hiring temporary staff to pick up
the slack for the summer or, if possible,
hire interns. Oftentimes, interns will work
for school credit instead of actual pay.
Recognize, reward and encourage
team members who take on additional
responsibilities. Be creative in offering
incentives for those picking up the extra
work, and make your praise a public event
whenever possible.
The Children’s Advertising Review Unit
(CARU) of the Council of Better Business
Bureaus, Inc., has recommended
that Stride Rite, a maker of children’s
shoes, modify broadcast advertising
for its “Superball Shoes” product to
assure that children aren’t misled about
product performance. The company
has agreed to do so.
Business Travel Costs
out travel bargains online and taking
advantage of membership tie-ins to
other travel-related services can mean
savings for you and your company.
To help your business get the best deals
possible, the Better Business Bureau
advises that you develop and enforce
a solid travel policy for employees.
Consider how much your employees
travel and what class of service you can
afford. Circulate specific guidelines for
booking preferred hotels and airlines,
selecting rental cars, handling meals and
entertainment and payment methods.
Advertising for Superball Shoes came
to the attention of CARU, the children’s
advertising industry’s self-regulatory
forum, through CARU’s ongoing
monitoring program. The advertising
aired on Nickelodeon in December and
February.
CARU review focused on two implied
claims:
· S uperball Shoes enable children
to bounce and jump in the manner
depicted in the advertisement.
· Superball Shoes enable children to
bounce and jump higher than shoes
without superballs inserted into the
heel.
In response to CARU’s initial inquiry,
Continued on page 7
MAY 2007
Holding down travel costs is increasingly
important for many businesses today.
Fortunately, for business travelers there
are ways to economize. Having frequent
travel club memberships, seeking
You may opt to work with a travel
manager or agent. If so, thoroughly
research their qualifications and be
clear about how you expect them to
carry out and manage your company’s
travel policy. You will want to find a
travel agency that offers all the services
your company needs. Get bids from
various agencies and evaluate the
services. Be sure to check the company
out with the BBB. If possible, use one
that has been recommended to you by
Continued on page 7
2
BusinessLine • May 2007
Better Business Bureau of Eastern North Carolina
Continued from page 1
Tips on
dealing
with
Talent / Modeling
Do you think you have what it
takes to be a model or actor? Many
unscrupulous talent and modeling
agencies will lead you to believe so.
However, far too often, consumers
are victimized by fraudulent agencies promising money, exposure and
stardom.
There are ethical and legitimate
talent and modeling agencies in
the entertainment business. Before
becoming involved with an agency,
know exactly what they should be
doing for you. An agency should
be engaged in the marketing and
booking of talent. Usually a state
license is required to book work for
a fee. The agent’s role is to promote
the talent who has contracted for
their marketing services, negotiate
the most favorable contract for the
talent and collect a commission from
the talent. You should interview
your agent as thoroughly as you
would interview your doctor, lawyer,
or CPA. Remember, the agent will
be working for you, not vice versa.
Carefully review your contract with
your agent. This is your agreement
regarding what the agent will do to
earn the commission you pay.
To help you detect fraudulent opportunities, the BBB warns that
disreputable agencies often:
•A
sk for up-front money, which
may be called “registration,”
Agencies
”consultation,” or “administrative”
fees. Legitimate agents work on
a commission. They don’t get any
money until you get paid for doing
the work they have obtained for
you.
• Pressure you to leave a check or
cash deposit or sign a contract
immediately. The agent may insist
that you take acting lessons at a
particular school or from a particular teacher; or may try to get you
to buy expensive photographs,
audition tapes, or other services
or materials sold by someone he
or she suggests. An agent’s time
should be spent finding work for
his or her client, not selling products and services.
• Display pictures of famous models
or celebrities on the walls to make
you believe they are represented
by that agency, although they’re
not.
• Use names which sound similar to
well-known agencies. Fraudulent
companies will sometimes do
this to give the incorrect
impression that they are
connected to a legitimate
entity.
• Place phony ads in
the help wanted
section of newspapers that say
something
like, “new
faces wanted” for commercials,
movies or modeling or claim that
“no experience is necessary.”
Problems or complaints about an
agent or an agency may be referred
to the BBB, state Department of
Licensing and Regulation or consumer
protection agency
in the city where
the company
is located. To
obtain helpful consumer
information
on a particular agency,
contact the
BBB.
Continued from page 1
Stride Rite revised the commercial
and provided CARU with a copy of the
advertisement before airing it a second
time on Nickelodeon.
The revised advertisement was similar to
the original commercial except that the
majority of acrobatic tricks were removed
and only basic in-air jumps remained. The
same background jingle promises “bouncy
balls in every shoe...bouncin’ shoes.”
After reviewing the revised commercial,
CARU notified the advertiser that the
same concerns remained and invited the
advertiser to submit consumer perception
studies to help understand how children
interpreted the advertisement as well as
any outtakes that it had from the filming
of the commercial. The advertiser notified
CARU that it would undertake a consumer
perception study.
During the process of generating the study,
the advertiser informed CARU that, aside
from a one-day promotional sponsorship
of a “Spongebob Squarepants” special on
Nickelodeon in April, it will not be running
any advertisements for Superball Shoe on
television until August 2007. According
to the advertiser, the results of the study
would be used to create a new commercial.
The advertiser further noted that the new
commercial would be submitted to CARU
for evaluation prior to airing.
Given that another flight of television
commercials for the product is scheduled
to air again in August 2007, CARU
will examine any revised form of the
commercial for compliance at that time.
The company, in its advertiser’s statement,
said it “appreciates the clarification
provided by CARU in this decision and will
keep this information in mind for future
advertisements”
The company noted that it intends
to create a new spot for the August
Nickelodeon flight and will work with
CARU on the development of that spot.
“Stride Rite respects CARU’s concerns and
remains strongly committed to responsible
marketing of the company’s products. All
future advertising will be created based
upon a better understanding of the
Self-Regulatory Program for Children’s
Advertising. Stride Rite will strive to create
advertising that embodies the principles
and guidelines of the program. Stride Rite
looks forward to continuing to work with
CARU in this area and does not intend to
appeal this decision,” the company said.
other businesses or colleagues.
You can also do travel research on your own.
The Internet can be a valuable resource,
but if you are buying travel online, be sure
to do your homework first. Use well-known
travel web sites that have a satisfactory
record with the BBB and a good reputation
for customer service. Read and understand
the company’s privacy policy. Be sure there
is a customer service number and a physical
address on the site, in case you encounter
a problem. BBBOnLine has a safe shopping
site at www.bbbonline.org, which you can
use, to research travel-related sites that
have agreed to meet BBB standards for ecommerce.
Some good airfare deals can be found on the
Internet, but find out about any restrictions,
before you click the submit button. You can
also check directly with airlines and hotels
for last minute travel bargains and special
promotions.
Another way to make your travel dollars
stretch is to use frequent flier tie-ins. With
some plans you can earn miles not only
by flying, but by dining out, making long
distance phone calls, renting cars and even
buying flowers.
the NUMBERS APRIL 2007
ACTIVITY Report
TOP 10 Inquiries
TOP 10 Complaints
General Inquiries &
Company Report Requests..............38,035
Home Builders....................... 1,227
Auto Dealers–New Cars............... 20
Movers.................................... 864
Health Clubs.............................. 13
Reports Accessed from Website..... 36,604
Mortgages............................... 842
Auto Dealers–Used Cars.............. 12
Members Receiving eQuotes............... 231
Home Improvements /
Room Additions........................ 825
Investment Consultants for
Home Buying............................. 11
Complaints Opened........................... 556
Heating & Air Conditioning......... 822
Cellular Telephone Service........... 11
Complaints Closed............................. 565
Roofing Contractors.................. 789
Home Builders............................ 10
Auto Repair & Service............... 775
Furniture–Retail.......................... 10
Work-At-Home Companies......... 701
Computer Gaming Center..............9
Auto Dealers– New Cars............ 563
Auto Repair & Service...................8
Insurance Companies................ 512
Exercise/Phys. Fitness Programs.....8
Complaints Resolved.....................72.91%
Advertising Reviews Opened...................4
Advertising Reviews Closed....................1
New Member Coffees
The BBB is inviting all members (especially new members) to drop by for a cup of coffee and a tour of the office.
This will give you a chance to meet the staff, talk to other BBB members, and learn how to get the most out of
your membership. These informal gatherings are held monthly. The next drop-ins are from 8am-9am on the
following Wednesday mornings: June 20 & July 18. All members are welcome! R.S.V.P. 919-277-4208.
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BusinessLine • May 2007
Better Business Bureau of Eastern North Carolina
New Members
We wish to recognize the following firms and express to them
our sincere appreciation for their decision to support the BBB’s
principles and activities in the interest of self-regulation and our
free enterprise system:
614 Dental Spa........................................................ Raleigh
Imprint Enterprise, Inc.........................................New Bern
Affordable Home Inspections................................. Durham
J & M Chevrolet, Inc............................................... Zebulon
All About Pools & Spas, LLC.......................... Southern Pines
Jack Bender Construction, Inc...........................Pollocksville
Alta-V, LLC.............................................................. Raleigh
Jay Tee Masonry, LLC............................................ Pittsboro
AmazingTone Music................................................. Raleigh
Karen R. Bremer DDS & Associates, PLLC............... Durham
American Jewelry & Pawn Inc. of Nash Cnty..... Rocky Mount
Landmark Properties of Roxboro, Inc.....................Roxboro
Amsoil Direct Jobbers............................................. Zebulon
Little Explorers Academy, Inc................................... Oxford
AnyTime AnyWear Lingerie LLC............................... Raleigh
Little Squirrels, Inc........................................... Wake Forest
Assurance Fence Company.................................Holly Ridge
MCW Grading & Excavating, Inc............................. Wendell
Best Choice Plumbing.............................................. Raleigh
Midgett’s Mowing Services...................................... Raleigh
Born to Lead K-9 Academy, LLC..................... Fuquay Varina
Norris Marine Construction & Landscaping LLC.... Swansboro
Brookstone Realty, Inc...................................... Jacksonville
Number Crunchers, Inc................................... Holly Springs
Building Contractors................................................ Raleigh
NuVue Business Solutions, Inc................................ Raleigh
Burton Family Medicine.................................... Wake Forest
Olshan Foundation Repair...................................... Jackson
Business Partner of Cary.............................................Cary
Palladium Networks, Inc........................................ Durham
Carolina Coast Contracting Corp............................ Surf City
Paradise Towing & Recovery, Inc........................... Sanford
Carolina Dance Center, Inc...................................... Raleigh
Performance Chiropractic, PLLC.............................. Raleigh
Castle Construction, Inc..........................................Clayton
PointClick Technologies........................................... Raleigh
Cavalier Home Builders LLC...................................Nashville
Prestigious Plastering & Drywall................... Fuquay Varina
CD Anderson Associates, PA.................................... Raleigh
Price’s Refrigeration & Heating Srvc, Inc...... Roanoke Rapids
Cleveland Springs Auto Sales, Inc............................Garner
ProTrain, LLC........................................................... Raleigh
Community-Based Initiatives, Inc...............................Cary
Quality Auto Glass...................................................Clayton
Countertop Expressions, Inc.................................... Raleigh
Ranjana Batra, CPA, PA...................................... Chapel Hill
CrossFit North Carolina LLC..................................... Raleigh
Roanoke Rapids Overhead Door.................. Roanoke Rapids
DeckTech Construction, LLC.................................... Raleigh
Ruby’s Fantastic Housecleaning Service......................Cary
DeLeon Masonry Corporation................................... Raleigh
Russell Yachts............................................... Morehead City
Discount Auto, Inc............................................... Greenville
Servpro of Wilson / Nashville................................... Wilson
Diversified Solutions Group.........................................Cary
Sirius Networking Solutions, Inc............................. Raleigh
EC Restoration, Inc......................................... Cape Carteret
State Farm Insurance............................................ Carrboro
Elegant Touches Catering....................................... Durham
Sun Ridge Builders................................................Cameron
Emergency Apparatus, Inc.................................... Pittsboro
The North Carolina Fireplace Co., Inc..................... Sanford
Enviropest, Inc....................................................... Lucama
Triangle Suzuki.............................................. Fuquay Varina
Fuquay Ophthalmology and Glaucoma, PC...... Fuquay Varina
United Auto Brokers, Inc..................................... Goldsboro
GC Custom Homes, Inc............................................... Apex
USA Discounters, Ltd......................................... Jacksonville
Harold E. Rogers, DDS.............................................Clayton
Wake Forest Physical Therapy, Inc................... Wake Forest
HomeSafe, Inc................................................ Willow Spring
Ward’s Custom Home Designs, LLC............................ Apex
ILMC................................................................. Wake Forest
Web Basix, Inc....................................................... Durham
Imagine Wireless of New Bern, Inc......................New Bern
William Barber Automotive, Inc............................. Goldston
Tips to counteract
counterfeiting
Most people know that counterfeit products hurt legitimate businesses and the overall economy.
In fact, recent estimates are that
counterfeiting costs U.S. businesses as much as $250 billion
every year and results in the loss
of 750,000 jobs. The Better Business Bureau wants consumers and
businesses to also recognize that
counterfeit products are a growing danger to public health and
safety. Look-alike and knock off
products, such as cosmetics, baby
formula, batteries, cigarettes,
auto parts and pharmaceuticals,
can jeopardize people’s health
and safety. Furthermore, the U.S.
Chamber of Commerce states
that there is strong evidence to
suggest that organized criminal
groups and terrorist organizations
are involved in and benefit financially from counterfeiting and piracy schemes.
The Better Business Bureau encourages consumers and businesses to combat product counterfeiting and intellectual property
theft. It is the desire for look-alike
products (knock offs) at extremely low prices that keeps the counterfeit market alive. Some consumers may unwittingly purchase
counterfeit products, but others
may intentionally purchase them
without recognizing the consequences.
The consequences can be serious
and even fatal. Knock off perfumes,
for instance, have been found
to contain urine and counterfeit
children’s clothing typically lacks
flame retardant. Other counterfeit
products can cause direct physical
harm to consumers. Counterfeit
auto parts, notably brake pads,
have led to serious injuries. Counterfeit pharmaceuticals can cause
illness or even death. Extremely
prevalent, such drugs account for
approximately ten percent (10%)
of all pharmaceuticals, according
to the World Health Organization.
Examples include fake pain killers
and toxic children’s medications,
made of sugar pills or refrigerant
coolant, disguised as medicine.
Businesses that purchase counterfeit products, such as printer
ink or pirated software, should
also be aware of the risks. “Too
good to be true” prices can indicate a look-alike product. Another form of counterfeiting occurs
when legitimate products are sold
by unauthorized sources. When a
business purchases a product, like
computer software or hardware,
in such an unauthorized way, the
legitimate manufacturer of that
product is under no obligation to
provide a warranty or refund. The
business owner is left without recourse if product quality or service
problems arise.
To help stop these crimes, the
Better Business Bureau offers the
following tips to businesses and
consumers alike:
•Deal with reputable companies.
Make sure the item you are purchasing is the real thing. If in
doubt, contact the manufacturer
of the name brand product you
are interested in purchasing and
verify which vendors are authorized to sell that brand.
•Bear in mind that virtually any
product can be counterfeited.
According to the International
AntiCounterfeiting Coalition,
the following may signify a fake
product: blurred or torn labels;
misspelled or altered product
names; unannounced changes
in product content, color, smell
or packaging; missing codes,
800 consumer numbers or
trademarks; or, products lacking the usual guarantees and/or
licensing agreements.
•Be skeptical of unrealistic prices. Carefully research any seller
or business offering name brand
products at extremely low prices. Check them out with the
Better Business Bureau at www.
bbb.org before you make a purchasing decision.
•Avoid purchasing look-alike
products from street vendors,
at flea markets, home parties or
online auction houses. Knockoff products are typically of low
quality because product counterfeiters cut corners to save
costs.
•Beware of counterfeit insurers.
Their offers boast of extremely
low premiums and few coverage
limitations.
Trust your instincts. If it looks like
a counterfeit product, do not purchase the item! And, if you are a
business owner, share these tips
with your employees, purchasing
agents and accounting department, so that they are aware of
the significant personal, economic
and social consequences of counterfeiting activities.
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4
BusinessLine • May 2007
Better Business Bureau of Eastern North Carolina
ask
questions
biking, walking
& racing for a cause
before
participating
Sixty-mile walks, triathlon style races and long distance
running are a far cry from the time-honored fund raising
dinners. Group exercise events don’t much resemble the mail
appeals and telephone calls some consumers receive daily. But
there is no question that events that involve countless people
in intense physical activity have become a hugely popular way
to raise money for charity. Before you participate in these types
of special event fundraisers, you may want to ask the following
questions:
• What charity or charities does this event benefit? Some
events are sponsored by a single charity. Others may involve
several charities partnering for a shared caused.
• What activities or programs do the benefiting charities
provide? Do not assume you can tell what the charity does from
its name alone. Check out the nature of the charity’s program
service activities.
• How much money is required to participate? This will
vary depending on the event. Some may have no financial
requirements; others may ask you to sign up donor pledges
totaling $2,000 or more in order to participate.
• What if I do not raise enough money? This depends on
the charity. Some will accept any amount you
were able to raise. Others may require you
to make up any shortfalls for the goal that
you pledged if you plan to participate in the
event.
• What will the money be used for?
Unless specified otherwise, the funds
usually will help address the charity’s
overall program activities. To learn
more about the charity’s finances,
check out the charity’s latest audited
financial statements and/or its annual
federal financial filing known as IRS
Form 990.
• How much of the money I collect
will go to the benefiting organization(s)?
Is the charity one among a number of
benefiting groups for this event? Did
they organize it themselves or hire an
outside fundraising firm? Whatever the
circumstances, the charity should be
able to clearly explain its answer to this
question to all participants and donors.
For additional information on giving
to charities and to check out reports on
nationally soliciting organizations, visit the
BBB Wise Giving Alliance Web site at www.
give.org.
Check out
Summer Camps
in person
The day camp advertisement boasted of a basketball
court, spacious playground and computer lab. In
reality, the physical premises offered a portable
kiddy hoop, a small fenced-in backyard and a couple
of out-dated computers sitting in the basement.
The BBB cautions parents who are seeking a summer
camp for their kids – whether it is day camp or sleepaway camp – to exercise care and common sense.
With application deadlines fast approaching, it can be
tempting to panic and choose the first camp that has
an opening. That’s a decision you may later regret.
The BBB offers tips to help narrow your choices to
camps that will ensure a safe and fun experience for
your child.
Look for a camp program that fits your child’s
age, personality and interests. Some camps have
structured programs with staff scheduling campers’
activities. Others are more flexible, allowing campers
to choose some of their daily activities.
Find out how long the camp has been in business and
check with the BBB (www.bbb.org) to determine if
the operations are trustworthy.
Always visit the camp before submitting your
deposit. Check on its location, view the living/eating/
recreational facilities, ask about safety procedures
(particularly for water activities, archery and out-ofcamp trips) and assess the quality and commitment
of the staff. Ask the camp staff about the following
issues:
•What are the total fees and payment deadlines? Is
your deposit refundable? Are there extra charges
for any activities? Are meals and transportation
offered?
•What is the camper return rate? The counselor
return rate?
•What is the camp director’s background? How is
the staff trained? What is the ratio of campers to
staff members?
•Are medical facilities adequate and is a nurse
or doctor on site? What are the procedures for
transporting injured or sick children to nearby
medical facilities?
•What are the safety rules and how are they
enforced?
•Are family visits or other communications with
campers allowed? How is homesickness handled?
•Are references from parents of repeat campers
available? Ask about their child’s experience and
why they recommend the camp.
Finally, look for camps that are certified by the
American Camp Association. ACA-accredited
camps have met up to 300 nationally recognized
standards.
Consumer
ALERTS
View these BBB
Consumer Alerts online at:
www.bbbenc.org/consumeralerts.html
In an effort to keep the media and public informed, the BBB offers monthly Consumer
Alerts as potential story or interview ideas. Readers should take into consideration the
importance of the practice in question and the total performance of a company.
•F o r e c l o s u r e A s s i s t a n c e
Solutions is contacting
consumers claiming the company
can keep them out of foreclosure.
Consumers have complained about
service issues and not receiving
requested refunds. Over 230
complaints have been filed against
this Clearwater, Florida company,
and they have an unsatisfactory
rating with the Better Business
Bureau. Consumers needing
help in saving their homes from
foreclosure should contact the
Mortgage & Foreclosure Helpline
at (866) 722-9248.
•Hate Scams Publications
operates out of a post office box
in Lafayette, IN. The company
advertises in magazines, stating,
“Free 240 page guide reveals how
to make $1,833 a day with scam
reporting.
If you hurry, you’ll
receive $3,065 in bonuses too!”
The “huge manual” was $197,
but is now being sold for $25,
with a 1 year 100% money back
guarantee. The ad also states,
“You do not need a computer.”
One consumer sent his money for
the “huge manual,” but received
instead a CD. When the consumer
requested a refund, the company
responded, “No offense, but I am
not obligated to give you a refund
just because you can’t seem to
find a computer.” This is a workat-home scheme. The advertiser is
the only one making any money!
•Financing Alternatives, Inc.
offers products such as computers,
plasma TVs and jewelry on their
layaway purchase program. Three
monthly payments must be paid in
advance before shipment. If the
consumer cancels, there is a $175
fee. Consumers allege delivery
delays, refund delays and refund
denials. Over 500 complaints
have been filed against this
Chesapeake, Virginia company,
and they have an unsatisfactory
rating.
•L e a d i n g E d g e R e c o v e r y
Solutions is calling consumers to
collect on debts. Consumers have
complained about rude treatment,
including name-calling, by
company representatives. On 13-06 the Illinois Attorney General
filed suit against this company
because of allegations that
company representatives claimed
to be attorneys, told consumers
that they would be put in jail if
they didn’t pay the bill, or that the
company would file a lien against
the consumer’s property. The suit
also alleges that the company has
tried to collect on debts that are as
old as 20 years, or not owed at all.
175 complaints have been filed
against this Chicago company,
and they have an unsatisfactory
rating.
•United Recovery is also
calling consumers to collect on
outstanding bills. Consumers
allege unethical collection
practices and use of intimidation
and false information in order to
collect debts. In some cases these
debts are unverified or unfamiliar.
This California company has an
unsatisfactory rating.
•Excel Telecommunications
markets long distance telephone
services through independent
representatives who participate
in a multi-level marketing plan.
Over 275 consumers have filed
complaints against this company.
Most complainants allege that
their long distance service was
switched without authorization,
or that independent agents used
misleading selling tactics to
recruit others. Other complaints
allege problems resolving billing
disputes. This Dallas, TX company
has an unsatisfactory rating.
•C R C , a J a c k s o n v i l l e , N C
company, is sending out notices
to consumers informing them
that they are “entitled to the
sum of $100,000 US Dollars.”
Furthermore, to assure that “there
are no out-of-pocket expenses
applied to you,” a very real-looking
“cashier’s check” for $2,970.00 is
also enclosed. The check seems
to be drawn from a Marine Federal
Credit Union account, but THIS
IS A COUNTERFEIT, WORTHLESS
CHECK. If you get a sudden
windfall from an unknown party,
contact the Better Business Bureau
for more information before you
take any action!
5
4
BusinessLine • May 2007
Better Business Bureau of Eastern North Carolina
ask
questions
biking, walking
& racing for a cause
before
participating
Sixty-mile walks, triathlon style races and long distance
running are a far cry from the time-honored fund raising
dinners. Group exercise events don’t much resemble the mail
appeals and telephone calls some consumers receive daily. But
there is no question that events that involve countless people
in intense physical activity have become a hugely popular way
to raise money for charity. Before you participate in these types
of special event fundraisers, you may want to ask the following
questions:
• What charity or charities does this event benefit? Some
events are sponsored by a single charity. Others may involve
several charities partnering for a shared caused.
• What activities or programs do the benefiting charities
provide? Do not assume you can tell what the charity does from
its name alone. Check out the nature of the charity’s program
service activities.
• How much money is required to participate? This will
vary depending on the event. Some may have no financial
requirements; others may ask you to sign up donor pledges
totaling $2,000 or more in order to participate.
• What if I do not raise enough money? This depends on
the charity. Some will accept any amount you
were able to raise. Others may require you
to make up any shortfalls for the goal that
you pledged if you plan to participate in the
event.
• What will the money be used for?
Unless specified otherwise, the funds
usually will help address the charity’s
overall program activities. To learn
more about the charity’s finances,
check out the charity’s latest audited
financial statements and/or its annual
federal financial filing known as IRS
Form 990.
• How much of the money I collect
will go to the benefiting organization(s)?
Is the charity one among a number of
benefiting groups for this event? Did
they organize it themselves or hire an
outside fundraising firm? Whatever the
circumstances, the charity should be
able to clearly explain its answer to this
question to all participants and donors.
For additional information on giving
to charities and to check out reports on
nationally soliciting organizations, visit the
BBB Wise Giving Alliance Web site at www.
give.org.
Check out
Summer Camps
in person
The day camp advertisement boasted of a basketball
court, spacious playground and computer lab. In
reality, the physical premises offered a portable
kiddy hoop, a small fenced-in backyard and a couple
of out-dated computers sitting in the basement.
The BBB cautions parents who are seeking a summer
camp for their kids – whether it is day camp or sleepaway camp – to exercise care and common sense.
With application deadlines fast approaching, it can be
tempting to panic and choose the first camp that has
an opening. That’s a decision you may later regret.
The BBB offers tips to help narrow your choices to
camps that will ensure a safe and fun experience for
your child.
Look for a camp program that fits your child’s
age, personality and interests. Some camps have
structured programs with staff scheduling campers’
activities. Others are more flexible, allowing campers
to choose some of their daily activities.
Find out how long the camp has been in business and
check with the BBB (www.bbb.org) to determine if
the operations are trustworthy.
Always visit the camp before submitting your
deposit. Check on its location, view the living/eating/
recreational facilities, ask about safety procedures
(particularly for water activities, archery and out-ofcamp trips) and assess the quality and commitment
of the staff. Ask the camp staff about the following
issues:
•What are the total fees and payment deadlines? Is
your deposit refundable? Are there extra charges
for any activities? Are meals and transportation
offered?
•What is the camper return rate? The counselor
return rate?
•What is the camp director’s background? How is
the staff trained? What is the ratio of campers to
staff members?
•Are medical facilities adequate and is a nurse
or doctor on site? What are the procedures for
transporting injured or sick children to nearby
medical facilities?
•What are the safety rules and how are they
enforced?
•Are family visits or other communications with
campers allowed? How is homesickness handled?
•Are references from parents of repeat campers
available? Ask about their child’s experience and
why they recommend the camp.
Finally, look for camps that are certified by the
American Camp Association. ACA-accredited
camps have met up to 300 nationally recognized
standards.
Consumer
ALERTS
View these BBB
Consumer Alerts online at:
www.bbbenc.org/consumeralerts.html
In an effort to keep the media and public informed, the BBB offers monthly Consumer
Alerts as potential story or interview ideas. Readers should take into consideration the
importance of the practice in question and the total performance of a company.
•F o r e c l o s u r e A s s i s t a n c e
Solutions is contacting
consumers claiming the company
can keep them out of foreclosure.
Consumers have complained about
service issues and not receiving
requested refunds. Over 230
complaints have been filed against
this Clearwater, Florida company,
and they have an unsatisfactory
rating with the Better Business
Bureau. Consumers needing
help in saving their homes from
foreclosure should contact the
Mortgage & Foreclosure Helpline
at (866) 722-9248.
•Hate Scams Publications
operates out of a post office box
in Lafayette, IN. The company
advertises in magazines, stating,
“Free 240 page guide reveals how
to make $1,833 a day with scam
reporting.
If you hurry, you’ll
receive $3,065 in bonuses too!”
The “huge manual” was $197,
but is now being sold for $25,
with a 1 year 100% money back
guarantee. The ad also states,
“You do not need a computer.”
One consumer sent his money for
the “huge manual,” but received
instead a CD. When the consumer
requested a refund, the company
responded, “No offense, but I am
not obligated to give you a refund
just because you can’t seem to
find a computer.” This is a workat-home scheme. The advertiser is
the only one making any money!
•Financing Alternatives, Inc.
offers products such as computers,
plasma TVs and jewelry on their
layaway purchase program. Three
monthly payments must be paid in
advance before shipment. If the
consumer cancels, there is a $175
fee. Consumers allege delivery
delays, refund delays and refund
denials. Over 500 complaints
have been filed against this
Chesapeake, Virginia company,
and they have an unsatisfactory
rating.
•L e a d i n g E d g e R e c o v e r y
Solutions is calling consumers to
collect on debts. Consumers have
complained about rude treatment,
including name-calling, by
company representatives. On 13-06 the Illinois Attorney General
filed suit against this company
because of allegations that
company representatives claimed
to be attorneys, told consumers
that they would be put in jail if
they didn’t pay the bill, or that the
company would file a lien against
the consumer’s property. The suit
also alleges that the company has
tried to collect on debts that are as
old as 20 years, or not owed at all.
175 complaints have been filed
against this Chicago company,
and they have an unsatisfactory
rating.
•United Recovery is also
calling consumers to collect on
outstanding bills. Consumers
allege unethical collection
practices and use of intimidation
and false information in order to
collect debts. In some cases these
debts are unverified or unfamiliar.
This California company has an
unsatisfactory rating.
•Excel Telecommunications
markets long distance telephone
services through independent
representatives who participate
in a multi-level marketing plan.
Over 275 consumers have filed
complaints against this company.
Most complainants allege that
their long distance service was
switched without authorization,
or that independent agents used
misleading selling tactics to
recruit others. Other complaints
allege problems resolving billing
disputes. This Dallas, TX company
has an unsatisfactory rating.
•C R C , a J a c k s o n v i l l e , N C
company, is sending out notices
to consumers informing them
that they are “entitled to the
sum of $100,000 US Dollars.”
Furthermore, to assure that “there
are no out-of-pocket expenses
applied to you,” a very real-looking
“cashier’s check” for $2,970.00 is
also enclosed. The check seems
to be drawn from a Marine Federal
Credit Union account, but THIS
IS A COUNTERFEIT, WORTHLESS
CHECK. If you get a sudden
windfall from an unknown party,
contact the Better Business Bureau
for more information before you
take any action!
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BusinessLine • May 2007
Better Business Bureau of Eastern North Carolina
New Members
We wish to recognize the following firms and express to them
our sincere appreciation for their decision to support the BBB’s
principles and activities in the interest of self-regulation and our
free enterprise system:
614 Dental Spa........................................................ Raleigh
Imprint Enterprise, Inc.........................................New Bern
Affordable Home Inspections................................. Durham
J & M Chevrolet, Inc............................................... Zebulon
All About Pools & Spas, LLC.......................... Southern Pines
Jack Bender Construction, Inc...........................Pollocksville
Alta-V, LLC.............................................................. Raleigh
Jay Tee Masonry, LLC............................................ Pittsboro
AmazingTone Music................................................. Raleigh
Karen R. Bremer DDS & Associates, PLLC............... Durham
American Jewelry & Pawn Inc. of Nash Cnty..... Rocky Mount
Landmark Properties of Roxboro, Inc.....................Roxboro
Amsoil Direct Jobbers............................................. Zebulon
Little Explorers Academy, Inc................................... Oxford
AnyTime AnyWear Lingerie LLC............................... Raleigh
Little Squirrels, Inc........................................... Wake Forest
Assurance Fence Company.................................Holly Ridge
MCW Grading & Excavating, Inc............................. Wendell
Best Choice Plumbing.............................................. Raleigh
Midgett’s Mowing Services...................................... Raleigh
Born to Lead K-9 Academy, LLC..................... Fuquay Varina
Norris Marine Construction & Landscaping LLC.... Swansboro
Brookstone Realty, Inc...................................... Jacksonville
Number Crunchers, Inc................................... Holly Springs
Building Contractors................................................ Raleigh
NuVue Business Solutions, Inc................................ Raleigh
Burton Family Medicine.................................... Wake Forest
Olshan Foundation Repair...................................... Jackson
Business Partner of Cary.............................................Cary
Palladium Networks, Inc........................................ Durham
Carolina Coast Contracting Corp............................ Surf City
Paradise Towing & Recovery, Inc........................... Sanford
Carolina Dance Center, Inc...................................... Raleigh
Performance Chiropractic, PLLC.............................. Raleigh
Castle Construction, Inc..........................................Clayton
PointClick Technologies........................................... Raleigh
Cavalier Home Builders LLC...................................Nashville
Prestigious Plastering & Drywall................... Fuquay Varina
CD Anderson Associates, PA.................................... Raleigh
Price’s Refrigeration & Heating Srvc, Inc...... Roanoke Rapids
Cleveland Springs Auto Sales, Inc............................Garner
ProTrain, LLC........................................................... Raleigh
Community-Based Initiatives, Inc...............................Cary
Quality Auto Glass...................................................Clayton
Countertop Expressions, Inc.................................... Raleigh
Ranjana Batra, CPA, PA...................................... Chapel Hill
CrossFit North Carolina LLC..................................... Raleigh
Roanoke Rapids Overhead Door.................. Roanoke Rapids
DeckTech Construction, LLC.................................... Raleigh
Ruby’s Fantastic Housecleaning Service......................Cary
DeLeon Masonry Corporation................................... Raleigh
Russell Yachts............................................... Morehead City
Discount Auto, Inc............................................... Greenville
Servpro of Wilson / Nashville................................... Wilson
Diversified Solutions Group.........................................Cary
Sirius Networking Solutions, Inc............................. Raleigh
EC Restoration, Inc......................................... Cape Carteret
State Farm Insurance............................................ Carrboro
Elegant Touches Catering....................................... Durham
Sun Ridge Builders................................................Cameron
Emergency Apparatus, Inc.................................... Pittsboro
The North Carolina Fireplace Co., Inc..................... Sanford
Enviropest, Inc....................................................... Lucama
Triangle Suzuki.............................................. Fuquay Varina
Fuquay Ophthalmology and Glaucoma, PC...... Fuquay Varina
United Auto Brokers, Inc..................................... Goldsboro
GC Custom Homes, Inc............................................... Apex
USA Discounters, Ltd......................................... Jacksonville
Harold E. Rogers, DDS.............................................Clayton
Wake Forest Physical Therapy, Inc................... Wake Forest
HomeSafe, Inc................................................ Willow Spring
Ward’s Custom Home Designs, LLC............................ Apex
ILMC................................................................. Wake Forest
Web Basix, Inc....................................................... Durham
Imagine Wireless of New Bern, Inc......................New Bern
William Barber Automotive, Inc............................. Goldston
Tips to counteract
counterfeiting
Most people know that counterfeit products hurt legitimate businesses and the overall economy.
In fact, recent estimates are that
counterfeiting costs U.S. businesses as much as $250 billion
every year and results in the loss
of 750,000 jobs. The Better Business Bureau wants consumers and
businesses to also recognize that
counterfeit products are a growing danger to public health and
safety. Look-alike and knock off
products, such as cosmetics, baby
formula, batteries, cigarettes,
auto parts and pharmaceuticals,
can jeopardize people’s health
and safety. Furthermore, the U.S.
Chamber of Commerce states
that there is strong evidence to
suggest that organized criminal
groups and terrorist organizations
are involved in and benefit financially from counterfeiting and piracy schemes.
The Better Business Bureau encourages consumers and businesses to combat product counterfeiting and intellectual property
theft. It is the desire for look-alike
products (knock offs) at extremely low prices that keeps the counterfeit market alive. Some consumers may unwittingly purchase
counterfeit products, but others
may intentionally purchase them
without recognizing the consequences.
The consequences can be serious
and even fatal. Knock off perfumes,
for instance, have been found
to contain urine and counterfeit
children’s clothing typically lacks
flame retardant. Other counterfeit
products can cause direct physical
harm to consumers. Counterfeit
auto parts, notably brake pads,
have led to serious injuries. Counterfeit pharmaceuticals can cause
illness or even death. Extremely
prevalent, such drugs account for
approximately ten percent (10%)
of all pharmaceuticals, according
to the World Health Organization.
Examples include fake pain killers
and toxic children’s medications,
made of sugar pills or refrigerant
coolant, disguised as medicine.
Businesses that purchase counterfeit products, such as printer
ink or pirated software, should
also be aware of the risks. “Too
good to be true” prices can indicate a look-alike product. Another form of counterfeiting occurs
when legitimate products are sold
by unauthorized sources. When a
business purchases a product, like
computer software or hardware,
in such an unauthorized way, the
legitimate manufacturer of that
product is under no obligation to
provide a warranty or refund. The
business owner is left without recourse if product quality or service
problems arise.
To help stop these crimes, the
Better Business Bureau offers the
following tips to businesses and
consumers alike:
•Deal with reputable companies.
Make sure the item you are purchasing is the real thing. If in
doubt, contact the manufacturer
of the name brand product you
are interested in purchasing and
verify which vendors are authorized to sell that brand.
•Bear in mind that virtually any
product can be counterfeited.
According to the International
AntiCounterfeiting Coalition,
the following may signify a fake
product: blurred or torn labels;
misspelled or altered product
names; unannounced changes
in product content, color, smell
or packaging; missing codes,
800 consumer numbers or
trademarks; or, products lacking the usual guarantees and/or
licensing agreements.
•Be skeptical of unrealistic prices. Carefully research any seller
or business offering name brand
products at extremely low prices. Check them out with the
Better Business Bureau at www.
bbb.org before you make a purchasing decision.
•Avoid purchasing look-alike
products from street vendors,
at flea markets, home parties or
online auction houses. Knockoff products are typically of low
quality because product counterfeiters cut corners to save
costs.
•Beware of counterfeit insurers.
Their offers boast of extremely
low premiums and few coverage
limitations.
Trust your instincts. If it looks like
a counterfeit product, do not purchase the item! And, if you are a
business owner, share these tips
with your employees, purchasing
agents and accounting department, so that they are aware of
the significant personal, economic
and social consequences of counterfeiting activities.
3
2
BusinessLine • May 2007
Better Business Bureau of Eastern North Carolina
Continued from page 1
Tips on
dealing
with
Talent / Modeling
Do you think you have what it
takes to be a model or actor? Many
unscrupulous talent and modeling
agencies will lead you to believe so.
However, far too often, consumers
are victimized by fraudulent agencies promising money, exposure and
stardom.
There are ethical and legitimate
talent and modeling agencies in
the entertainment business. Before
becoming involved with an agency,
know exactly what they should be
doing for you. An agency should
be engaged in the marketing and
booking of talent. Usually a state
license is required to book work for
a fee. The agent’s role is to promote
the talent who has contracted for
their marketing services, negotiate
the most favorable contract for the
talent and collect a commission from
the talent. You should interview
your agent as thoroughly as you
would interview your doctor, lawyer,
or CPA. Remember, the agent will
be working for you, not vice versa.
Carefully review your contract with
your agent. This is your agreement
regarding what the agent will do to
earn the commission you pay.
To help you detect fraudulent opportunities, the BBB warns that
disreputable agencies often:
•A
sk for up-front money, which
may be called “registration,”
Agencies
”consultation,” or “administrative”
fees. Legitimate agents work on
a commission. They don’t get any
money until you get paid for doing
the work they have obtained for
you.
• Pressure you to leave a check or
cash deposit or sign a contract
immediately. The agent may insist
that you take acting lessons at a
particular school or from a particular teacher; or may try to get you
to buy expensive photographs,
audition tapes, or other services
or materials sold by someone he
or she suggests. An agent’s time
should be spent finding work for
his or her client, not selling products and services.
• Display pictures of famous models
or celebrities on the walls to make
you believe they are represented
by that agency, although they’re
not.
• Use names which sound similar to
well-known agencies. Fraudulent
companies will sometimes do
this to give the incorrect
impression that they are
connected to a legitimate
entity.
• Place phony ads in
the help wanted
section of newspapers that say
something
like, “new
faces wanted” for commercials,
movies or modeling or claim that
“no experience is necessary.”
Problems or complaints about an
agent or an agency may be referred
to the BBB, state Department of
Licensing and Regulation or consumer
protection agency
in the city where
the company
is located. To
obtain helpful consumer
information
on a particular agency,
contact the
BBB.
Continued from page 1
Stride Rite revised the commercial
and provided CARU with a copy of the
advertisement before airing it a second
time on Nickelodeon.
The revised advertisement was similar to
the original commercial except that the
majority of acrobatic tricks were removed
and only basic in-air jumps remained. The
same background jingle promises “bouncy
balls in every shoe...bouncin’ shoes.”
After reviewing the revised commercial,
CARU notified the advertiser that the
same concerns remained and invited the
advertiser to submit consumer perception
studies to help understand how children
interpreted the advertisement as well as
any outtakes that it had from the filming
of the commercial. The advertiser notified
CARU that it would undertake a consumer
perception study.
During the process of generating the study,
the advertiser informed CARU that, aside
from a one-day promotional sponsorship
of a “Spongebob Squarepants” special on
Nickelodeon in April, it will not be running
any advertisements for Superball Shoe on
television until August 2007. According
to the advertiser, the results of the study
would be used to create a new commercial.
The advertiser further noted that the new
commercial would be submitted to CARU
for evaluation prior to airing.
Given that another flight of television
commercials for the product is scheduled
to air again in August 2007, CARU
will examine any revised form of the
commercial for compliance at that time.
The company, in its advertiser’s statement,
said it “appreciates the clarification
provided by CARU in this decision and will
keep this information in mind for future
advertisements”
The company noted that it intends
to create a new spot for the August
Nickelodeon flight and will work with
CARU on the development of that spot.
“Stride Rite respects CARU’s concerns and
remains strongly committed to responsible
marketing of the company’s products. All
future advertising will be created based
upon a better understanding of the
Self-Regulatory Program for Children’s
Advertising. Stride Rite will strive to create
advertising that embodies the principles
and guidelines of the program. Stride Rite
looks forward to continuing to work with
CARU in this area and does not intend to
appeal this decision,” the company said.
other businesses or colleagues.
You can also do travel research on your own.
The Internet can be a valuable resource,
but if you are buying travel online, be sure
to do your homework first. Use well-known
travel web sites that have a satisfactory
record with the BBB and a good reputation
for customer service. Read and understand
the company’s privacy policy. Be sure there
is a customer service number and a physical
address on the site, in case you encounter
a problem. BBBOnLine has a safe shopping
site at www.bbbonline.org, which you can
use, to research travel-related sites that
have agreed to meet BBB standards for ecommerce.
Some good airfare deals can be found on the
Internet, but find out about any restrictions,
before you click the submit button. You can
also check directly with airlines and hotels
for last minute travel bargains and special
promotions.
Another way to make your travel dollars
stretch is to use frequent flier tie-ins. With
some plans you can earn miles not only
by flying, but by dining out, making long
distance phone calls, renting cars and even
buying flowers.
the NUMBERS APRIL 2007
ACTIVITY Report
TOP 10 Inquiries
TOP 10 Complaints
General Inquiries &
Company Report Requests..............38,035
Home Builders....................... 1,227
Auto Dealers–New Cars............... 20
Movers.................................... 864
Health Clubs.............................. 13
Reports Accessed from Website..... 36,604
Mortgages............................... 842
Auto Dealers–Used Cars.............. 12
Members Receiving eQuotes............... 231
Home Improvements /
Room Additions........................ 825
Investment Consultants for
Home Buying............................. 11
Complaints Opened........................... 556
Heating & Air Conditioning......... 822
Cellular Telephone Service........... 11
Complaints Closed............................. 565
Roofing Contractors.................. 789
Home Builders............................ 10
Auto Repair & Service............... 775
Furniture–Retail.......................... 10
Work-At-Home Companies......... 701
Computer Gaming Center..............9
Auto Dealers– New Cars............ 563
Auto Repair & Service...................8
Insurance Companies................ 512
Exercise/Phys. Fitness Programs.....8
Complaints Resolved.....................72.91%
Advertising Reviews Opened...................4
Advertising Reviews Closed....................1
New Member Coffees
The BBB is inviting all members (especially new members) to drop by for a cup of coffee and a tour of the office.
This will give you a chance to meet the staff, talk to other BBB members, and learn how to get the most out of
your membership. These informal gatherings are held monthly. The next drop-ins are from 8am-9am on the
following Wednesday mornings: June 20 & July 18. All members are welcome! R.S.V.P. 919-277-4208.
7
Business
LINE
What’s Inside:
Periodicals
Postage
Paid
Raleigh, NC
Talent /Modeling Agencies
Counteract Counterfeiting
Biking, Walking & Racing for a Cause
Summer Camps
Consumer Alerts
New Members
The Numbers
New Member Coffees
Managing Productivity
BusinessLine (USPS No. 371-230) is
published monthly by The BBB of
Eastern North Carolina, Inc.
Periodicals postage paid at Raleigh, NC
POSTMASTER: Send address changes to
Better Business Bureau
5540 Munford Rd., Ste. 130
Raleigh, NC 27612
Member Line........919-277-4208
Raleigh................919-277-4222
Durham...............919-688-6143
Chapel Hill............919-967-0296
Other...................800-222-0950
AutoLine..............800-955-5100
Fax......................919-277-4221
Website........... www.bbbenc.org
Annual Subscription is $15. Reproduction only by
permission and attribution.
Stride Rite
Acts to Modify
Advertising
BusinessLine • May 2007
Managing productivity
during the summer months
It’s that time of year when employees
are starting to contemplate their summer
vacations. What can your business do
to ensure a smooth operation during
the summer months? How can you keep
employee productivity high?
The Better Business Bureau suggests
developing a plan now that will allow each
employee to take that much deserved
time off, without causing hardship
and headaches for your business, and
ultimately your customers.
Have your employees provide advance
notices of any vacation time they’d like
to take off so that you can plan coverage
and avoid having several employees out
at the same time.
Develop a schedule or chart that will allow
ess
B
Bus
usin
iness
LINE
Line
A publication of the Better Business BureaU of Eastern North Carolina
Beverly D. Baskin – President / Editor
Thérèse Wright – Design & Production
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you to visually keep track of vacation
requests and serve as a reminder
when planning projects and managing
workflow.
Cross-train employees now to minimize
the effects of co-workers being out for
several days or several weeks at a time
during the summer months. While some
duties can wait for a week or two during
an employee’s absence, critical deadlines,
pop-up requirements and emergencies
cannot be put on hold.
Have employees prepare a list of their
major duties and provide instructions on
how to perform the tasks.
Have employees develop a list of all clients,
vendors, technical support and anyone
else who may need to be contacted in
case of an emergency.
Be sure to spread the load and prioritize
work for the team still in the office or store
while others are out on vacation. Nothing
saps employee morale and decreases
productivity faster than being overworked
due to poor management planning.
Consider hiring temporary staff to pick up
the slack for the summer or, if possible,
hire interns. Oftentimes, interns will work
for school credit instead of actual pay.
Recognize, reward and encourage
team members who take on additional
responsibilities. Be creative in offering
incentives for those picking up the extra
work, and make your praise a public event
whenever possible.
The Children’s Advertising Review Unit
(CARU) of the Council of Better Business
Bureaus, Inc., has recommended
that Stride Rite, a maker of children’s
shoes, modify broadcast advertising
for its “Superball Shoes” product to
assure that children aren’t misled about
product performance. The company
has agreed to do so.
Business Travel Costs
out travel bargains online and taking
advantage of membership tie-ins to
other travel-related services can mean
savings for you and your company.
To help your business get the best deals
possible, the Better Business Bureau
advises that you develop and enforce
a solid travel policy for employees.
Consider how much your employees
travel and what class of service you can
afford. Circulate specific guidelines for
booking preferred hotels and airlines,
selecting rental cars, handling meals and
entertainment and payment methods.
Advertising for Superball Shoes came
to the attention of CARU, the children’s
advertising industry’s self-regulatory
forum, through CARU’s ongoing
monitoring program. The advertising
aired on Nickelodeon in December and
February.
CARU review focused on two implied
claims:
· S uperball Shoes enable children
to bounce and jump in the manner
depicted in the advertisement.
· Superball Shoes enable children to
bounce and jump higher than shoes
without superballs inserted into the
heel.
In response to CARU’s initial inquiry,
Continued on page 7
MAY 2007
Holding down travel costs is increasingly
important for many businesses today.
Fortunately, for business travelers there
are ways to economize. Having frequent
travel club memberships, seeking
You may opt to work with a travel
manager or agent. If so, thoroughly
research their qualifications and be
clear about how you expect them to
carry out and manage your company’s
travel policy. You will want to find a
travel agency that offers all the services
your company needs. Get bids from
various agencies and evaluate the
services. Be sure to check the company
out with the BBB. If possible, use one
that has been recommended to you by
Continued on page 7