1. business and industrial
2. advertising and marketing
3. advertising

RITZ-CARLTON
THE
MAGAZINE
Legendary. Gracious. Inspiring.
2015 MEDIA KIT
LUXURYADVERTISINGNETWORK.COM
RITZ-CARLTON
THE
MAGAZINE
Inspiring life’s most meaningful journeys.
THE RITZ- CARLTON BRAND VISION
AT A GLANCE
HOTEL RECOGNITION
OUR GUESTS...
24,862
• J.D. POWER AND ASSOCIATES ranked
The Ritz-Carlton as the 2014 Customer
Service Champion.
...aspire to collect
meaningful stories,
make wise choices,
and to create a legacy.
TOTAL ROOMS
4,043
TOTAL RESIDENCES
75%
AVERAGE OCCUPANCY
91
DAYS PER QUARTER
1.6
AVERAGE NUMBER OF
ADULT GUESTS PER ROOM
2.5
AVERAGE NUMBER
NIGHTS STAY
• 22 Ritz-Carlton hotels in North America
earned AAA’S FIVE DIAMOND RATING
in 2014, the most of any hotel group. Another
14 received AAA’s Four Diamond rating.
• THE LUXURY INSTITUTE awarded
The Ritz-Carlton with the No. 1 rating for
“Best Customer Experience” in its annual
Survey of Affluent Consumers.
• CONDÉ NAST TRAVELER named 20
Ritz-Carlton properties to its 2014 Gold List,
and added 1 to its 2014 Hot List.
• TRAVEL + LEISURE recognized 17
Ritz-Carlton hotels and spas in its 2014
World’s Best Awards.
• The Ritz-Carlton is a two-time winner of
the MALCOLM BALDRIGE NATIONAL
QUALITY AWARD, an honor received by
only one other American company.
LUXURYADVERTISINGNETWORK.COM
...are worldly,
knowledgeable,
ambitious, successful
and sophisticated.
...embrace travel as an
opportunity to reconnect
and be inspired.
RITZ-CARLTON
THE
MAGAZINE
Average readership per issue is 1,262,570.
THE RITZ-CARLTON MAGAZINE IS THE LARGEST IN-ROOM PUBLICATION
IN THE FIVE-STAR DELUXE CATEGORY.
MAGAZINE
RECOGNITION
Reader Profile
% MALE/FEMALE 61/39
MEAN AGE (YRS)
41
% GEN X/Y
65%
% MARRIED
79%
% WITH CHILDREN
<18 YEARS
63%
HHI (MEAN)
$387,000
TOTAL INVESTABLE
ASSETS (MEAN)
$2.2M
AVG NET WORTH
$3.7M
% COLLEGE DEGREE
TOTAL LUXURY
NIGHTS (MEAN)
92%
7
• The Ritz-Carlton Magazine is a recipient
of 58 awards for editorial and design
excellence, including Folio’s prestigious
OZZIE AND EDDIE AWARDS.
DISTRIBUTION
• More than 90 Ritz-Carlton properties
worldwide
• Bonus distribution to all Ritz-Carlton
Destination Clubs and Residences
• Bilingual edition printed in Simplified
Chinese and English distributed to
properties in mainland China and
Singapore
• Digital edition of each issue is available on
ritzcarlton.com
• Directly mailed to the homes of 15,000
Ritz-Carlton Most Valuable Guests (MVG)
OFFERING
• Award-winning design and editorial
• Online content and distribution
• Local and global advertising opportunities
LUXURYADVERTISINGNETWORK.COM
KATE BETTS
EDITORIAL
CONSULTANT
Kate Betts is an award-winning
magazine editor who has held top
positions at two of the world’s
most successful fashion magazines,
Harper’s Bazaar and Vogue. In 2003
she was named editor at large at
Time magazine, where she created
the first globally published style
supplement, Time Style & Design.
Kate was named editor in chief of
Harper’s Bazaar in June 1999. She
completely redesigned the 134-yearold fashion title and increased
advertising pages 25 percent. She
moved to Bazaar from Vogue, where
she was the fashion news director
from 1991 to 1999. Kate lives in
New York City.
RITZ-CARLTON
THE
MAGAZINE
Hotels & Resorts
Property Name
Number of Rooms
UNITED STATES & CANADA
Amelia Island, Florida
Atlanta, Georgia
Bachelor Gulch, Colorado
Bal Harbour, Florida
Battery Park, New York City
Boston Common, Massachusetts
Buckhead, Georgia
Central Park, New York City
Charlotte, North Carolina
Cleveland, Ohio
Coconut Grove, Miami, Florida
Dallas, Texas
Denver, Colorado
Dove Mountain, Arizona
Fort Lauderdale, Florida
Georgetown, Washington D.C.
Half Moon Bay, California
Kapalua, Maui, Hawaii
Key Biscayne, Florida
Laguna Niguel, California
Lake Tahoe, California
Los Angeles, California
Marina del Rey, California
Montreal, Quebec
Naples Golf Resort, Florida
Naples, Florida
New Orleans, Louisiana
Orlando, Florida
Pentagon City, Virginia
Philadelphia, Pennsylvania
Phoenix, Arizona
Rancho Mirage, California
Reynolds Plantation, Georgia
San Francisco, California
Sarasota, Florida
South Beach, Florida
St. Louis, Missouri
Toronto, Ontario
Tysons Corner, Virginia
449
441
237
124
298
192
553
277
146
208
115
218
202
250
141
86
261
548
402
393
170
123
304
130
295
463
415
584
366
331
281
244
250
336
266
376
301
267
399
Washington, D.C.
Westchester, New York
300
118
ASIA–PACIFIC
Almaty, Kazakhstan
Bali, Indonesia
Bangalore, India
Beijing, China
Beijing, Financial Street, China
Chengdu, China
Guangzhou, China
Hong Kong, Kowloon, China
Jakarta, Indonesia
Jakarta, Pacific Place, Indonesia
Krabi, Phulay Bay, Thailand
Kuala Lumpur, Malaysia
Kyoto, Japan
Okinawa, Japan
Osaka, Japan
Sanya, China
Seoul, Korea
Shanghai, China
Shanghai, Pudong, China
Shenzhen, China
Singapore, Singapore
Tianjin, China
145
313
250
305
253
353
351
312
296
62
54
248
134
97
292
450
410
564
285
282
608
277
Tokyo, Japan248
Istanbul, Turkey
Moscow, Russia
Vienna, Austria
Wolfsburg, Germany
MIDDLE EAST
Abu Dhabi, United Arab Emirates
Bahrain, Bahrain
Doha, Qatar
Doha, Sharq Village, Qatar
Dubai, International Financial
Centre, United Arab Emirates
Dubai, United Arab Emirates
Herzliya, Israel
Muscat, Oman
286
197
250
Riyadh, Saudi Arabia250
Future Properties:
ASIA PACIFIC
Bali – Ubud (Reserve)
2015
Haikou2015
Ho Chi Minh
2016
Langkawi2015
Macau2015
Nanjing2015
Nanyan Bay
2016
Aruba320
Cancun, Mexico
365
Dorado Beach, Puerto Rico
114
Grand Cayman, Cayman Islands 365
San Juan, Puerto Rico
414
Santiago, Chile
205
St. Thomas, U.S. Virgin Islands
148
MIDDLE EAST & AFRICA
EUROPE
Cabo (Reserve)
Panama City
Panama – Pearl Island (Reserve)
LUXURYADVERTISINGNETWORK.COM
447
264
374
174
341
Taiwan2016
MEXICO, CARIBBEAN &
SOUTH AMERICA
Abama, Spain
Berlin, Germany
244
334
202
174
400
302
Cairo2015
Marrakech2016
Morocco – Tamuda Bay (Reserve) 2016
Rabat2016
Tunis2016
CARIBBEAN & LATIN AMERICA
2015
2015
2016
RITZ-CARLTON
THE
MAGAZINE
Residences
Vail, Colorado
Washington, D.C.
Westchester, New York
71
161
225
ASIA–PACIFIC
Bangkok, Thailand
Singapore, Singapore
200
58
EUROPE
Almaty, Kazakhstan
27
MEXICO, CARIBBEAN &
SOUTH AMERICA
Dorado Beach, Puerto Rico
Grand Cayman, Cayman Islands
Imagine a home not only defined
by sophisticated style and
luxurious finishes, but equipped
to deliver legendary Ritz-Carlton
service. From concierge services
and in-residence dining to a
dedicated residential management
team, a lifestyle of privacy and
comfort awaits. The Ritz-Carlton
Residences provide wholeownership, luxury living in many
of the world’s most vibrant cities
and stunning resort destinations.
Property Name — No of Residences
MIDDLE EAST
UNITED STATES & CANADA
Herzliya, Israel
Baltimore, Maryland
150
Boston Common, Massachusetts
367
Battery Park, New York City
Buckhead, Georgia
Central Park, New York City
Chicago, Illinois
117
126
12
89
Coconut Grove, Miami, Florida
217
Dove Mountain, Arizona
116
Dallas, Texas
Fort Lauderdale, Florida
Georgetown, Washington D.C.
Kapalua, Maui, Hawaii
Key Biscayne, Florida
Lake Tahoe, California
138
43
29
107
Grace Bay, Turks & Caicos
Kuala Lumpur
Marrakech, Morocco
Mauritius
Miami Beach, Florida
Panama City, Panama
Paradise Valley, Scottsdale, Arizona
Pearl Island, Panama
Waikiki, Oahu, Hawaii
188
23
46
Bonus Distribution
270
THE RITZ-CARLTON,
DESTINATION CLUB
53
Lake Tahoe, California
North Hills, New York
244
Rancho Mirage, California
16
Aspen, Colorado
Sarasota, Florida
216
San Francisco, California
Toronto, Ontario
159
San Francisco, California
Singer Island, Palm Beach, Florida 143
LUXURYADVERTISINGNETWORK.COM
82
Abama, Tenerife, Spain
224
Philadelphia, Pennsylvania
93
FUTURE PROPERTIES:
Los Angeles, California
Montreal, Quebec
60
St. Thomas, U.S. Virgin Islands
Vail, Colorado
RITZ-CARLTON
THE
MAGAZINE
Distinguished
Advertisers
ART GALLERIES
Brinkerhoff & Co.
Crystal Classics
The Fine Art Guild
Martin Lawrence Galleries
Pismo Gallery
CIGARS & SPIRITS
Clois du Bois
Davidoff of Geneva
Greg Norman Estates Wine
Grey Goose
Jack Daniels
MonteCristo
Sonoma-Cutrer
Veuve Clicquot
FASHION
Ascot Chang
Bobby Jones
Brooks Brothers
Brunello Cucinelli
Burberry
Catherine Malandrino
Chanel
Chloe
Christian Dior
Donna Karan
Duhill
Escada
Giorgio Armani
Gucci
Ike Behar
La Perla
Loewe
Louis Vuitton
Marc Jacobs
Marissa Collections
Michael Kors
Mulberry
Neiman Marcus
Nils Ski Wear
Pal Zileri
Prada
Primigi
Rainforest Outerwear
Ralph Lauren
Saks Fifth Avenue
Salvatore Ferragamo
Thomas Dean
Tod’s
Trina Turk
Zegna
Zilli
JEWELRY
A’Lor Charriol
Aaron Basha
A.E. Betteridge
Asprey
Audemars Piguet
Bachendorf ’s
Backes & Strauss
Bared & Sons
Blancpain
Blue Diamond
Breguet
Breitling
Buccellati
Carl F. Bucherer
Cartier
Cellini
Charles Krypell
LUXURYADVERTISINGNETWORK.COM
Chopard
Christian Dior
Christopher Designs
Club Jibarito
Deboulle
de Grisogono
Diamonds International
Freres Rochat
Graff
Govberg
Harry Winston
Hublot
Hyde Park Jewelers
Island Companies
Kirk Freeport
Les Bijoux
Little Europe
Little Switzerland
Loree Rodkin
Mayors
Mikimoto
OMEGA
Panerai
Patek Philippe
Piaget
Roberto Coin
Roberto Demeglio
Rolex
Sabbia Fine Jewelers
Shiva’s Gold & Gems
Sidney Garber
TAG Heuer
Tiffany & Co.
Tourneau
Trident Jewels & Time
Ulysse-Nardin
Vacheron Constantin
Wempe
William Goldberg
LUXURY TRAVEL
Cayman Island Tourism
Crystal Cruises
Emirates
Flight Options
Hake/Seward Yachts
India Tourism
Mercedes-Benz
NetJets
Oceania Cruises
Porsche
Sama Eyewear
SeaNet Yacht Charters
Sentient Jets
Swiss International Air Lines
MISCELLANEOUS
Club Baltica
H.E.L.P. Malawi
Johns Hopkins
JPMorgan Chase
JW Cooper
La Mer
La Prairie
Raymond James
Rimowa
Stickley
Wachovia
Yamaha
Z-Clip
REAL ESTATE
Gulf Coast International Properties
Manhattan Residential
Porsche Design Tower
Premier Sotheby’s
International Realty
The Ritz-Carlton Destination Club
The Ritz-Carlton Residences
RESTAURANTS
Clyde’s Restaurant Group
El Gaucho
Merriman’s
Ocean Prime
Papiamento
Roy’s
Ruth’s Chris Steak House
SHOPPING
DESTINATIONS
AH Riise Mall
Bal Harbour Shops
Garmany
King of Prussia
Larimer Square
Mercato
Mall at Millenia
Miami Design District
North Park Center
Renaissance Mall
Simon Property Group
South Coast Plaza
Taubman Properties
The Beverly Center
Third Street South
Village on Venetian Bay
Waterside Shops
Yacht Haven Grande
RITZ- CARLTON
THE
MAGAZINE
Spring 2015 - Editorial Calendar
☛ Features
Travel / BALI A compelling narrative of an ex-pat’s
life in Bali is combined with glorious photographs of
this enchanting Indonesian island. One page features
both The Ritz-Carlton, Bali, as well as Mandapa, a
Ritz-Carlton Reserve.
Fashion & TRAVEL / AMELIA ISLAND Women’s
resort fashions and swimwear, along with the season’s
most coveted accessories, are showcased at this friendly
Florida retreat,
LOCAL KNOWLEDGE / AMELIA ISLAND This insider’s
guide reveals the best of Amelia: sports on land and at sea;
delicious island dining; spots for a sunset drink; brilliant
shopping; and activities for families and couples alike.
Culinary / DUBAI In this beautiful visual journey
we visit Cafe Belge at The Ritz-Carlton, Dubai, a luxe
interpretation of 1920s Brussels complete with decostyle details and the best frites in the desert.
☛ Departments
STYLE NAVIGATOR A bold curation
of the season’s most exquisite
fashion, jewelry and accessories.
GLOBE TROTTER The secrets to
refined travel as revealed by
an international personality.
CASE STUDY A collection of the bag
of the year — the backpack —
newly styled for grown-ups.
WHAT TO PACK The ideal wardrobe
for a trip to London.
BRING IT BACK Unforgettable buys
from New Orleans, for everyone
on your gift list.
WATCHES What’s trending on the
wrists of style-conscious women.
JEWELRY A celebration of charming
insect-themed jewelry, along
with news about the market’s key
people, places, ideas.
BEAUTY NEWS The latest
must-have cosmetics and skin
care products.
FROM THE CONCIERGE’S DESK
Fascinating challenges —
and successes — related by a
Ritz-Carlton concierge.
CITY GUIDE / TORONTO
Definitive shopping, dining and
sightseeing information, with
a one-page guide focused on
Toronto’s hottest shopping area.
INTEL Insider travel strategies for
packing, flying and arriving in style.
*Editorial subject to change
Take the Kids TO WASHINGTON
An insider’s introduction to
family fun in Washington, D.C.,
including a curated list of 10 to 15
of the best kid-friendly venues.
ADVENTURE TRAVEL / CHINA
A hands-on introduction to the
joys of hiking in China. Followed
by a Top 10 list of other great
hiking sites in Asia.
WEEKEND IN / ARUBA This
insightful piece includes the top 5
to 10 things to do in Aruba over a
weekend.
FITNESS / WELLNESS A personal
quest for fitness, wellness or peace.
LAST LOOK A serendipitous image
from a top travel photographer.
www.ritzcarltonmagazine.com
THE RITZ-CARLTON
MAGAZINE
2015 Editorial Calendar
WINTER 2015
Spring 2015
Summer 2015
FALL 2015
Jan– March
April – June
July – Sept
Oct – Dec
New York
Bali
Dove Mountain
Phulay Bay
Weekend In
Hong Kong
Aruba
Boston
Dubai OR Doha?
City Guide
Atlanta
Toronto
San Francisco
Kyoto
Adventure
Surfing in
Portugal
Sidebar:
European surf spots
Hiking China’s
Great Wall
Sidebar:
Offbeat China
Cancun: Swimming
with Whale Sharks
Sidebar:
Ocean encounters
Dune Bashing
in UAE
Sidebar:
Extreme off-roading
Take
the Kids
Tokyo
Washington, D.C.
Bahrain
Miami
Fashion
& Travel
Downtown NYC
Amelia Island
Dove Mountain
Vienna
Half Moon Bay
Bali
Lake Tahoe
Phulay Bay
Orlando
The journey of
Highball & Harvest
Cafe Belge, Dubai
Pastry: Barcelona,
with Hong Kong and
Orlando sidebars
Rancho Mirage
Edge Steakhouse
Cover
Travel
Culinary
☛ In
Every Issue
STYLE NAVIGATOR A bold curation
of the season’s exquisite fashion,
jewelry, accessories
GLOBE TROTTER The secrets to
refined travel as revealed by an
international personality
WATCHES What’s trending on the
world’s of-the-moment wrists
JEWELRY A celebration of one
luscious trend in jewelry, PLUS
news about the market’s key
people, places, ideas
CASE STUDY A collection of smart
BEAUTY NEWS Must-have products,
WHAT TO PACK The ideal wardrobe
I NTEL Insider travel strategies for
suitcases, totes, lap-top cases, more
for the beach/mountains/city
cosmetics to skin care
packing, flying and arriving in style
BRING IT BACK Unforgettable buys for
Fascinating challenges—and
successes—related by a RitzCarlton concierge
FITNESS/WELLNESS A personal quest
for fitness, wellness or peace
UNFORGETTABLE MOMENT A
glorious spread showcasing a “you
are there” image in a beloved
destinationa - paired with a quote
from a famous writer.
#RC MEMORIES Ritz-Carlton guests
everyone on your gift list
* Editorial subject to change
FROM THE CONCIERGE’S DESK
and transformative moments
www.ritzcarltonmagazine.com
RITZ-CARLTON
THE
MAGAZINE
Mechanical
Specifications
DIGITAL FILE
REQUIREMENTS
PDF/x-1a is our preferred
file format. If native files are
supplied, only InDesign,
Photoshop and Illustrator are
acceptable. If supplying native
files, please supply all links and
fonts used in the document. If
there are any problems, we will
contact you and work to resolve
them (with applicable charges).
To minimize problems, please
read the guidelines below.
IMAGES AND TEXT
Prior to submitting materials, a PDF
of the ad MUST be emailed
to tracie.mclaughlin@mcmurrytmg.
com for corporate approval.
Any file larger than 5MB must be uploaded to
our FTP site (see link at right).
AD DIMENSIONS
FULL PAGE
TWO-PAGE
SPREAD
TRIM
9” X 10-7/8”
18” X 10-7/8”
WITH BLEED
9-1/4” X 11-1/8”
18-1/4” X 11-1/8”
LIVE AREA
8-3/8” X 10-1/4”
17-3/8” X 10-1/4”
NON-BLEED
LIVE AREA
7-7/8” X 9-7/8”
17” X 9-7/8”
LUXURYADVERTISINGNETWORK.COM
• All images must be CMYK
or grayscale only (no RGB or
spot colors).
• Images should be 300 dpi.
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manipulation must be done prior
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program. Note that enlarging an
image with a resolution of 300
over 125% in the page layout
file will lower the effective
resolution to the point that image
quality degradation may be
noticeable when printed.
• Convert all spot colors to 4C
process (CMYK).
• Text containing thin lines,
serifs or small lettering should be
restricted to one color.
• Black text and logos should be
set to overprint so they do not
knock out when printed over a
background, which may result in
poor print quality.
• Large black design elements,
such as bars or backgrounds,
should be a rich black
(50C/30M/30Y/100K).
PROOFS
For color-sensitive materials
a proof created to SWOP
specifications is required. Inkjet
and laser prints are acceptable for
content only. A standard GATF
or SWOP color bar is to be
included on the proof, but is not
necessary in the digital file.
We will not be responsible
for color shifts on press if no
approved color proof has been
supplied.
Reproduction quality is at the
advertiser’s risk if publisher’s
specifications are not met or if
material is received after closing
date, even if on extension.
FTP SITE INFORMATION
For electronic file upload, please
submit via:
HTTPS://SENDIT.MCMURRYTMG.
COM/DROPBOX/RITZUPLOAD
PRODUCTION CHARGES
Please note, all materials are
processed immediately upon
receipt. Any revisions or
new files will result in a $170
reprocessing fee.
RUSH FEES
Any materials not received by
the art submission due date will
be subject to rush fees.
PLEASE SHIP MATERIALS
AND DIRECT QUESTIONS
TO THE FOLLOWING:
The Ritz-Carlton Magazine
c/o McMurry/TMG
Attn: Nicole Nordine
McMurry/TMG
1010 E. Missouri Ave.
Phoenix, AZ, 85014
Phone: 602-395-5850
Fax: 602-395-5853
Email: nicole.nordine@
mcmurrytmg.com
RITZ-CARLTON
THE
MAGAZINE
CONTRACT CONDITIONS
Rate Card
GLOBAL ADVERTISING RATES
PAGE SIZE
4X
3X
2X
1X
FULL PAGE
$16, 228
SPREAD
$30,833
$17,086
$18,137
$19, 336
$32,463
$34,460
$36,738
LOCAL ADVERTISING RATES
PAGE SIZE
4X
3X
2X
1X
FULL PAGE
$3,816
$4, 251
$4,727
$5, 243
SPREAD
$7, 250
$8,077
$8,981
$9,962
INSIDE FRONT
& BACK
$5,832
$6, 376
$7,084
$7,870
BACK COVER
$6,677
$7,439
$8, 271
$9,184
LOCAL COVERS
CLOSING DATES
SPACE
RESERVATION
ART
SUBMISSION
MAGAZINE
DISTRIBUTION
WINTER 2015 NOV 6
NOV 13
JAN/FEB/MAR
SPRING 2015 FEB 9
FEB 16
APR /MAY/JUN
SUMMER 2015 MAY 8
MAY 15
JUL /AUG/SEP
FALL 2015
AUG 7
AUG 14
OCT/NOV/DEC
ISSUE
LUXURYADVERTISINGNETWORK.COM
The Ritz-Carlton Magazine shall not be subject to liability for
any failure to publish all or any part of any issue due to situations
beyond its control. Publisher reserves the right to limit the
amount of advertising in any given issue. Publisher reserves the
right to hold the advertiser and/or its advertising agency jointly
and independently liable for such monies as are due and payable
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costs of collection, including reasonable attorneys’ fees incurred
by the publisher in connection with the collection of any past
due account of the advertiser and/or its advertising agency.
All insertion orders are accepted subject to provisions of our
current rate card. Rates are subject to changes upon notice from
publisher. Conditions other than rates are subject to change
without notice. Orders that contain rates and/or conditions that
vary from the rates and conditions listed herein shall not be
binding on McMurry/TMG unless expressly approved in writing
by the publisher and may be inserted and charged for at the actual
rate schedule.
Publisher shall have the right to hold advertiser and/or its
advertising agency jointly and independently liable for such
monies as are due and payable to publisher for advertising that
advertiser or its advertising agency ordered and that advertising
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effective unless the same is in writing and signed by McMurry/
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published upon the representation that the advertising agency
and/or advertiser are authorized to publish the entire contents
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and against any loss or expense resulting from claims or suits
based on the contents or subject matter of such advertisements,
including, without limitations, claims or suits for libel, violations
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arising under or in connection with the advertising agreement,
or its performance by either party, shall be decided exclusively by
and in the state or federal court sitting in the State of Arizona.
For such purpose, each party hereby submits to the personal
jurisdiction of the state and federal courts sitting in the State of
Arizona and agrees that service of process may be completed and
shall be effective and binding upon the party served if mailed
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or its advertising agency accepting the order for publication.
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the current rate card.
Materials are due on published issue closing date, approximately
six weeks before issue delivery date. Materials extensions will be
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and authorized, a $150.00 per page late fee will be incurred on
any materials received after material deadline. E-mail or call
your production contact or account manager to request deadline
extensions. Advertiser assumes full responsibility for errors or
reproduction problems of any material received after normal closing
date. The Ritz-Carlton Magazine retains materials for one year from
issue date. If supplied materials do not meet the required size and
mechanical specification and necessitate modifications by McMurry/
TMG, additional production charges will be incurred. Changes in
original material submitted can be made if time permits, at a charge.