Bord Bia Presentation on Bull Beef Production
Bull Beef Production in Ireland: Market Perspective February 2015 Joe Burke Growing the success of Irish food & horticulture AIDAN COTTER Growing the success CHIEF EXECUTIVE BORD BIA of Irish28food & horticulture JANUARY 2009 Irish beef Beef Irish An expanding portfolio of high-end 82 retail customers retail and foodservice across Europe businesses Feedback from customers that Irish steer beef has a point of difference. In general, young bull beef is seen as more of a commodity Growing the success of Irish food & horticulture Male Cattle Slaughterings: 2004-2014 Thousand Head 1,000 800 Mature Bulls 600 400 Young Bulls Steers 200 0 2014: 188,000 young bulls slaughtered (vs. peak of 207,000 in 2012) Growing the success of Irish food & horticulture Seasonality of Young Bull Production 20,000 Weekly Young Bull & Steer Slaughterings - 2014 18,000 16,000 14,000 12,000 10,000 Ireland/Steers 8,000 6,000 4,000 Ireland/Young Bulls 2,000 0 Growing the success of Irish food & horticulture Market Issues Surrounding Young Bulls 1. UK Market Ireland is the main import supplier (70%) Customer preference for steer / heifer beef In Britain, young bulls (<16 mo.s) priced 15p/kg below steers 2. Continental EU Markets Irish exporters have developed customers for bull beef However, these outlets are highly price-competitive Widespread availability of cheaper bull beef Growing the success of Irish food & horticulture Age at Slaughter Number of Cattle - Head Distribution of prime male cattle in Ireland by age at slaughter (months) - 2014 100,000 80,000 60,000 40,000 20,000 0 Age Range (Months) Growing the success of Irish food & horticulture Significance of Carcase Weight • More of an issue with young bulls than steers, on account of their higher growth rates and kill-out % • Principally impacts on the saleability of the hindquarter steak cuts: striploin, ribeye and fillet • More difficult to meet a desired portion size or price-point • Heavier cuts likely be down-graded to use as a roasting joint for catering Growing the success of Irish food & horticulture Carcase Comparison Carcases: Steer 360kg R= 3+ Y Bull 440kg U+ 2= Ribeye: 3.4kg 4.5kg Growing the success of Irish food & horticulture Striploin: 7.0kg 9.2kg Fillet: 2.9kg 4.0kg R=3+ Steer: 360kg carcase Growing the success of Irish food & horticulture U+2= Young Bull: 440kg carcase Growing the success of Irish food & horticulture Issues Surrounding Young Bulls for Producers • <16 mo.s meets UK customer requirements • >16 mo.s demands coordinated production • Reliant on fewer, more price-sensitive customers • Impact of carcase weight on size of steak cuts • Also essential to achieve desired fat cover and manage animals correctly pre-slaughter Growing the success of Irish food & horticulture Bull Beef Production in Ireland: Market Perspective February 2015 Joe Burke Growing the success of Irish food & horticulture AIDAN COTTER Growing the success CHIEF EXECUTIVE BORD BIA of Irish28food & horticulture JANUARY 2009
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