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CB
2015 Media Kit
est. 2002
READER PROFILE ////////////////////////////////////////////////
who we are
Leading alternative news
San Diego CityBeat is the leading alternative news and entertainment
weekly in America’s finest city. With award-winning journalism, provocative
commentary, in-depth entertainment features and comprehensive calendar
listings, CityBeat offers something of interest for every free-thinking adult
in San Diego.
Focusing on arts, music, entertainment, politics, food, drink, nightlife
and more, CityBeat is San Diego’s favorite source for the inside scoop.
Whether celebrating the city’s music and renowned cuisine or exposing
political and environmental offenses, CityBeat is a must-read that provides
an important view of San Diego’s diverse culture, reaching locals and
visitors alike.
CIRCULATION
Locations
Papers
San Diego
North County
South County
East County
809
206
90
91
32,200
7,240
2,820
1,820
TOTAL
1196
44,080
Statistics
PRINT
MOBILE
WEEKLY READERS
MONTHLY VISTS
• 152,700 Weekly readers
• 44,000 Issues distributed weekly
• 1,200 Drop locations weekly
• 17,241 Visits per month
• 19,777 Page views per month
• 34,482 Ad impressions per month
ONLINE
SOCIAL MEDIA
MONTHLY VISITS
FOLLOWERS
• 103,201 Visits per month
• 134,830 Page views per month
• 943,810 Ad impressions per month
• 2:17 Average time on site
• 23,000+ Overall email list
• 14,000+ Weekly newsletter list
• 11,00+ Beer & Wine list
• 24,000+ Facebook followers
• 25,000+ Twitter followers
Reader profile
• 59% MALE l 41% FEMALE
• 55.5% 18-34 YRS
• 45.5 % 35-65+ YRS
• 35 YRS AVERAGE AGE
• $81,344 AVERAGE INCOME
• 49.4 % ATTENDED COLLEGE
Southland publishing Regional publications
WEEKLY NEWSPAPERS
Ventura County Reporter
Pasadena Weekly
Circulation: 35,000
Published Thursdays
Circulation: 30,000
Published Thursdays
The 35-year-old VCR is Ventura County’s
progressive voice for news, opinion, arts
and entertainment.
Pasadena Weekly has been serving
Northeast LA County for 28 years with
hard-hitting investigative news and
award-winning arts coverage.
The Argonaut
Network Buy discounts:
Circulation: 30,000
Published Thursdays
Buy two weeklies: 10% discount off all net rates*
Buy three weeklies: 15% discount off all net rates*
Buy four weeklies: 20% discount off all net rates*
The 31-year-old Argonaut is the Best
Source of information for the Westside of
Los Angeles.
• 139,000 Weekly Circulation
• ROP Programs, Event Sponsorships
and On-line Advertising are also available
Additional buys are available in more than 100 major cities through our
national Alternative Weekly Network. Ask your Account Executive for details.
San diego citybeat
FOR MORE INFORMATION REGARDING CITYBEAT ADVERTISING, PLEASE CALL: SAN DIEGO CITYBEAT SALES DEPT. 619.281.7526
special issues, events & promotions ////
mix it up!
special issues
CityBeat Events & promotions
CityBeat Media produces many annual special issues which serve as city guides for
San Diego. From our annual Food Issue, and Summer Guide, to the Drink Issue and the
Best of San Diego issue, CityBeat Media covers all things San Diego.
Each year, San Diego CityBeat hosts several annual signature events, including the
CityBeat Festival of Beers, San Diego Music Awards, San Diego Music Thing
Conference and our annual Best of San Diego celebration, “A Night At The Besties.”
Additional copies of each special issue are handed out throughout the year at
community events, street fairs, concerts, club venues and more.
In addition, San Diego CityBeat partners with more than 100 annual events that take
place throughout the county, allowing advertisers the opportunity to purchase booth
space, sponsor stages, host tastings and more. CityBeat also has a staff of trained
event professionals, who can produce an event of any size at a reasonable cost.
This is a great way to get a message out about your business to consumers who hold
on to the special issue all year long.
JANUARY 14-20
February 4 2015 Restaurant guide
11 The Love Issue
March 6-16
April
May
JANUARY 21 the alternative family ISSUE
March 11 Latino Film fest program
18 local music issue
April 15 THE beer ISSUE
May 6 san diego bike guide
20 summer guide
June 24 THE Drink ISSUE
July 8 THE comic-con ISSUE
15 the pride issue
August 5 THE food ISSUE
19 photo contest
June
August
october
Citybeat wing week
citybeat burger week
28 citybeat beer club birthday bash
18 citybeat festival of beers
22 tikibeat summer pool party
25 Chefs & Shakers mash-up
2 five minute film festival
7-14 citybeat taco mania
23 Mira Mesa festival of beers
5 25th annual san diego music awards
15 13th annual a night at the besties
november 12-14 8th annual san diego music thing
September 9 THE fall arts ISSUE
30 san diego music awards program
october 14 BEST of san diego 2015
November 4 san diego beer week program
11 San diego music thing program
Ask your advertising representative
for a custom event sponsorship quote.
December 9 holiday gift guide
16 new years eve planner
23 bars & clubs guide
* Special Issue Dates Subject to Change
San diego citybeat
FOR MORE INFORMATION REGARDING CITYBEAT ADVERTISING, PLEASE CALL: SAN DIEGO CITYBEAT SALES DEPT. 619.281.7526
DIGITAL media ////////////////////////////////////////////////////
ONLINE OUTREACH
With many options and state-of-the-art SEO, we can deliver
customized online advertising packages to a growing daily audience.
And with our ad-serving technology, we can offer improved tracking,
which means improved return on investment. Thousands of San Diegans
turn to sdcitybeat.com every month to live, work, shop and play.
Leaderboard 728w x 90h pixels
Pencil Band 934w x 30h pixels
Medium
Rectangle
300w x 250h pixels
Medium
Rectangle
300w x 250h pixels
RATES
BANNER
Site Skin
Leaderboard
Pencil Band
Medium Rectangle
Skyscraper
Footerboard
PRICE
$1000/Week
$300/Week
$200/Week
$200/Week
$150/Week
$100/Week
* Banners rotate with up to 4 others. Client to recieve
minimum of one of every four impressions.
RATES by impression
BANNER
Leaderboard
Medium Rectangle
Skyscraper
Sky
Scraper
Sky
Scraper
160w
x
600h
pixels
160w
x
600h
pixels
Formats
File Requirements
.GIF, .JPEG or Flash, 25 kilobytes, 2 loops
Border
Ads that feature a white background must have a 1pt.
border to differentiate them from editorial content.
Link
When submitting ads, please specify where your
banner ad should link.
Tips
Footerboard 728w x 90h pixels
San diego citybeat
•“Click Here” and other call-to-action indicators
help drive clicks on your ad.
• Animation is good in small doses.
Make sure that animations help sell your site and
motivates your audience. Chaotic use of motion
can drive clicks away!
• Text is also better short and to the point. Make sure
you communicate your message clearly and simply.
• Look around the internet and see what motivates
your clicking finger and replicate successful tactics.
PRICE
$12/CPM
$10/CPM
$8/CPM
Additional Information:
Flash ad units should be developed in Flash 5, to
ensure optimal compatibility with user’s browsers.
Must provide a default .GIF or .JPEG in the event that
a user does not have the flash plug-in. In order for
us to track clicks on flash creatives, all flash creative
must contain “click tag tracking” implemented in
the .swf according to MacroMedia’s specifications.
Click Tag Tracking needs to be implemented on the
.swfs sent by developer. Make sure that the variables
are set to _blank so that when clicked the destination
page is drawn into a new browser window. The
following URL provides developers/designers with
click tag instrcutions: http://www.macromedia.com/
resources/richmedia/tracking/ You must be prepared
to supply us with the .fla and the appropriate fonts,
in the event that click tag tracking is not properly
implemented by your vendor.
FOR MORE INFORMATION REGARDING CITYBEAT ADVERTISING, PLEASE CALL: SAN DIEGO CITYBEAT SALES DEPT. 619.281.7526
DIGITAL MEDIA ////////////////////////////////////////////////////
citybeat newsletters
CityBeat publishes a newsletter each day of the week (M-F), focusing on the
various interests of our readers.
•Monday - REDLIST - Editors picks of things to do for the week.
•Tuesday - NIBBLES - All about Food & Drink.
•Wednesday - THIS WEEK - The weekly paper summed up into a newsletter.
•Thursday - MUSIC - Music features, album reviews, concert & club listings.
•Friday - ARTS & CULTURE - Exhibits, galleries, theater & film listings.
•Monthly - BEER CLUB - An exclusive newsletter for Beer Club events.
Each newsletter has an opt-in subscriber list of 14,000+ emails. CityBeat’s
weekly newsletters are a great and low cost way to advertise your message.
Your ad will be highly visible, as it will be 1 of 4 ads per newsletter.
Weekly Newsletter Banner Placements
$200 per banner, per week
Discount 15% for Multiple Newsletters
DEDICATED EMAIL BLASTS
If your marketing and advertising goal is to see immediate audience
response, then dedicated eblasts to over 23,000 opt in susbscribers
are the way to go. Eblasts are the most cost-effective way to get a
return on investment.
DEDICATED EMAIL BLASTS
$700 per blast, goes out to 23,000+ emails.
Discounts available for multiple eblasts, or print/eblast
package in a 30 day period.
Sweepstakes
Sweepstakes are a very popular way to generate hype for your business.
Additionally, it’s a great way to collect emails of customers who are
interested in what you’re offering.
CityBeat will create and manage your contest with multiple media
outlets: sdcitybeat.com, CityBeat’s Facebook Page, advertisers
Facebook page, and a dedicated email blast.
sweepstakeS
Custom packages
are available on request
MOBILE WEB
As mobile-site usage continues to grow with the increased consumer
use of smart phones, more and more San Diegans will get their daily
news and information via mobile web. All mobile web banners are in
fixed positions. Pricing is based on a minimum, two month
commitment.
San diego citybeat
MobileWeb
Top or Bottom Banner
Both Banners
300 x 100 px
$250 / Month
$400 / Month
FOR MORE INFORMATION REGARDING CITYBEAT ADVERTISING, PLEASE CALL: SAN DIEGO CITYBEAT SALES DEPT. 619.281.7526
DIGITAL MEDIA ////////////////////////////////////////////////////
ONLINE OUTREACH
SOCIAL MEDIA
Social media
Follow CityBeat on Facebook and you’ll know when our newest stories
have been posted to sdcitybeat.com. The CityBeat Facebook page also
offers exclusive contests, and other exciting inside scoop. More than
23,000 San Diegans have “Liked” CityBeat on Facebook, and that total
grows every day.
INTERACTIVE, MULTIMEDIA
& WEB SPONSORSHIPS
CityBeat offers multimedia and website sponsorship opportunities.
From event videos, slideshows and podcasts, search bar and interactive
calendar sponsorships, CityBeat Media has multiple options to add new
customers to your business.
Facebook
interactive
$100
Slideshow Sponsorship
Sordid Tales Sponsorship
Search Bar Sponsorship
Calendar Sponsorship
Section Sponsorship
$250 / Month
$250 / Month
$200 / Month
$250 / Month
$250 / Month
CITYBEAT PERKS
CityBeat Perks is an alternative advertising platform. Using an
ongoing trade bank account, advertisers will offer CityBeat readers
special 50-percent-off deals, creating new customers and getting
people in your doors.
CityBeat Perks is different than other deals programs. Advertisers get
100% value in advertising credit in all CityBeat Media platforms, with
no out of pocket cost.
Deals Eblast
San diego citybeat
with over 20,000 Subscribers
FOR MORE INFORMATION REGARDING CITYBEAT ADVERTISING, PLEASE CALL: SAN DIEGO CITYBEAT SALES DEPT. 619.281.7526
ADVERTISING RATES /////////////////////////////////////////
PRINT ADVERTISING
1x
Size
Double Truck
Full
3/4
Junior
3/5
1/2
9/20
2/5
3/10
1/4
1/5
3/20
1/8
1/10
1/20
Color
$3575
$2198
$1650
$1593
$1561
$1324
$1052
$960
$777
$689
$542
$434
$415
$301
$204
6x
BW
$3525
$1748
$1350
$1293
$1261
$1124
$$852
$760
$577
$489
$392
$284
$265
$201
$104
Color
$3246
$1923
$1441
$1394
$1250
$994
$917
$840
$685
$615
$475
$393
$352
$270
$187
13x
BW
$2796
$1473
$1141
$1094
$950
$794
$717
$640
$485
$415
$325
$243
$202
$170
$87
Color
$3138
$1802
$1345
$1304
$1172
$928
$850
$788
$645
$583
$449
$373
$346
$256
$179
GLOSSY PAGE RATES
Size
Double Truck
Full
1/2
1/4
Open
$4107
$2491
$1491
$901
4x
$3942
$2066
$1238
$790
8x
$3704
$1927
$1159
$718
13x
$3651
$1846
$1118
$676
13 ads in 26 weeks get the 6x rate.
20 ads in 40 weeks get the 13x rate.
32 ads in 64 weeks get the 20x rate.
Special PLACEMENT
Inside Front - Add 10%
Inside Back - Add 5%
Back Cover - Add 15%
Color
$2865
$1720
$1283
$1244
$1121
$885
$810
$754
$619
$561
$433
$360
$321
$248
$174
BW
$2413
$1270
$983
$944
$821
$685
$619
$554
$419
$361
$282
$210
$171
$148
$74
Color
$2702
$1641
$1223
$1186
$1070
$842
$780
$719
$594
$540
$426
$349
$308
$239
$169
BW
$2252
$1191
$923
$886
$770
$642
$580
$519
$394
$340
$266
$199
$158
$139
$69
60x
Color
$2616
$1594
$1186
$1149
$1038
$816
$757
$699
$578
$522
$416
$340
$293
$234
$166
BW
$2166
$1144
$886
$849
$738
$616
$557
$499
$378
$322
$256
$190
$143
$134
$66
All ad placements must be reserved by 5 pm on the FRIDAY prior to the
run date. Payments and proof approved are ALSO due at this time. Late
placements will be accepted until 5 pm on the Monday prior to publication,
for an additional 10% late fee.
submitting artwork
San Diego CityBeat will create your display advertisement at no
additional cost. We accept camera-ready display advertisements
created on Mac and PC computers in all professional-grade formats. If
you have a question regarding file format compatibility, please contact
your sales representative or the San Diego CityBeat art department
before sending your files.
Acceptable File Formats: .PDF, .PSD, .EPS, .TIFF
ad specifications
San diego citybeat
BW
$2688
$1352
$1045
$1004
$872
$728
$659
$588
$445
$383
$299
$223
$196
$156
$79
32x
DEADLINES
alternate week rates
Double Truck 19.75”w x 11.50”h
Full Bleed 10.63”w x 12.50”h
Full Back Page 9.625”w x 11.75”h
Full Page 9.625”w x 11.50”h
3/4 Vertical 9.625”w x 8.592”h
Junior 7.675”w x 8.592”h
3/5 Vertical 5.725”w x 11.50”h
1/2 Horizontal 9.625”w x 5.688”h
1/2 Vertical 4.750”w x 11.50”h
9/20 Vertical 5.725”w x 8.592”h
20x
2/5 Vertical 3.775”w x 11.50”h
3/10 Horizontal 5.725”w x 5.688”h
1/4 Horizontal 9.625”w x 2.781”h
1/4 Vertical 4.750”w x 5.688”h
1/5 Vertical 3.775”w x 5.688”h
3/20 Horizontal 5.725”w x 2.781”h
1/8 Horizontal 4.750”w x 2.781”h
1/10 Horizontal 3.775”w x 2.781”h
1/10 Vertical 1.825”w x 5.688”h
1/20 Vertical 1.825”w x 2.781”h
• Acrobat .PDFs should be set to print quality and properly prepared for press.
No bleeds are necessary unless you have purchased the entire back page.
• Please convert all color photographs and illustrations to CMYK color mode and all black and white images to grayscale.
• Layered Photoshop files are now acceptable to submit. All photographs should be set to 300dpi (for 100lpi) with 15% dot gain.
• For full page ads that bleed, the bleed is .25”
• Vector .EPS files should have all type converted to outlined artwork.
• Files can be mailed or delivered on CD, THUMBDRIVE, or emailed.
• Failure to abide by these guidelines may delay publication of your ad.
FOR MORE INFORMATION REGARDING CITYBEAT ADVERTISING, PLEASE CALL: SAN DIEGO CITYBEAT SALES DEPT. 619.281.7526
Custom printing /////////////////////////////////////////////
print solutions
FLYER, PROGRAM OR
PUBLICATION DISTRIBUTION
Large Booklets
LocationsRate
1-250
$5.00 per Stop
251-500
$4.50 per Stop
501+
$4.00 per Stop
Don’t have pre-printed flyers or posters? Need a custom banner for your
event? Good news: San Diego CityBeat can help design your promotional
materials and help you print them — for less!
San Diego CityBeat can help you print posters, flyers, door hangers, coupon
sheets — even custom newspapers or magazine-style publications and
programs all for less than a commercial printing company will charge you.
Preprinted Inserts
Full Run
Small Booklets
LocationsRate
1-250
$3.50 per Stop
251-500
$3.25 per Stop
501+
$3.00 per Stop
Flyers up to 8.5” x 11”
LocationsRate
1-250
$3.00 per Stop
251-500
$2.75 per Stop
501+
$2.50 per Stop
$49 per 1,000 (x total print run)
To reach the biggest audience and widest readership, FULL RUN inserts are the most effective. Your pre-printed insert will be placed into
each copy of CityBeat on the selected issue date.
Partial Run
$58 per 1,000 (x total print run)
To reach a targeted audience, a PARTIAL RUN insert is the way to go.
Your pre-printed insert will be placed into each copy of CityBeat, in
specific, targeted zones on the selected issue date. 20,000 minimum
inserts are required for a PARTIAL RUN.
Insert Guidelines
Postcards 4” x 6”
Minimum size: 4.5” x 5.75”
LocationsRate
1-250
$2.50 per Stop
251-500
$2.25 per Stop
501+
$2.00 per Stop
CityBeat will distribute your materials at all CityBeat affiliated events, or your
custom distribution list. We can deliver just about anything to over 1200
locations in San Diego County!
Rates vary depending on size of publication, page count, delivery schedule,
and requirements. All publications are quoted on an individual basis. These
rates are approximate and reflect DELIVERY cost only. Reporting and other
services are additional.
Deduct 5% For BiWeekly Distribution.
CUSTOM PRINTING
Maximum size: 9.5” x 12.5”
Paper weight: 80#, single sheet (suggested)
Printing and shipping costs of the pre-printed inserts are not included in the
insert costs.
Samples: A minimum of 3 copies of your insert must be delivered to your
advertising representative, no later than 10 days prior to the insert date.
Insert delivery to printer: Inserts must be delivered 7 days prior to the
insert date, shipped directly to:
San Diego CityBeat c/o Valley Printers
16230 Filbert Street
Sylmar, CA 91342-1094
Deduct 10% For Weekly Distribution.
San diego citybeat
FOR MORE INFORMATION REGARDING CITYBEAT ADVERTISING, PLEASE CALL: SAN DIEGO CITYBEAT SALES DEPT. 619.281.7526
Awards + testimonials ////////////////////////////////
Best of the best
AWARDS
In its nearly 12-year history, CityBeat’s staff and contributors have received a number of
awards and honors from journalism organizations like the San Diego Press Club, the Society
of Professional Journalists and the Association of Alternative Newsweeklies.
We’ve been recognized for our coverage of homelessness by the National Alliance on Mental
Illness, housing issues by the San Diego Housing Federation, LGBT rights by the Nicky
Awards and watchdog journalism by the San Diego County Taxpayers Association. This year,
CityBeat was honored with a Best in Show by the San Diego Press Club and three national
awards for arts and news coverage by the Association for Alternative Newsweeklies.
Advertising TESTIMONIALS
“The connection and flexibility that comes with advertising in CityBeat means that we have
full control of marketing Hillcrest. It means that we’re reaching a diverse and informed
demographic — the demographic that contributes to a lively and active community: the folks
we want in Hillcrest — CityBeat helps us to make it happen.”
Lisa Weir · Hillcrest Business Association
Event TESTIMONIALS
CityBeat promotions are always great...Burger week was especially great for us.
We can't wait to work with CityBeat again in the future.
“Since we opened the bar last year, CityBeat has helped build our business faster than we
could have imagined and that’s why CityBeat is the only place we advertise.”
Salt & Cleaver
Scot Blair · Small Bar
CityBeat Burger Week is a smash for us, we are killing it. We literally are trying to keep up, they
are flying out the door! Very successful, great program... we sold over 400 burgers this week!!
SaltBox Dining & Drinking
“I’ve worked with CityBeat for a few years now, and they have always gone above and beyond
on behalf of my programs. It’s a pleasure to work with Kevin and his staff, and I plan to keep
investing my marketing dollars with them. If you want to be in tune with what’s timely and
interesting in San Diego, CityBeat is the place to be.”
Stephanie Stevens · Marketing, UC San Diego
“CityBeat is the only place that we advertise. And it’s been that way since we opened!”
Sam Chammas
The Station • Whistle Stop • Live Wire
San diego citybeat
“You guys did a great job with Burger Week! The word got out for it very well as people were
calling and asking about the Burger Week specials, coming in for the specials from all
around town. We were launching our cluckmoo burger with this program and people loved it.
I think it was a fantastic avenue to use to launch the new item. We sold 451 Burgers and
163 #cluckmoos for a total of 614 burgers. Mamamia!”
Mark Mindigo · Henry’s Pub
FOR MORE INFORMATION REGARDING CITYBEAT ADVERTISING, PLEASE CALL: SAN DIEGO CITYBEAT SALES DEPT. 619.281.7526