Panda Guides: China Robert Linnet, Trey Archer, Mitchell Blatt, Brendan P. O’Reilly, Arthur Tanny, Jefferson Mendoza, Triston Brewer, Richard Trombly, Natalie Manning, Emily Umhoefer, Ansel Klusmire and Grant Dou Panda Guides China has information on every province (including Hong Kong, Macau and Taiwan), with details concerning major sights, off-the-beaten-track attractions, nightlife venues, restaurants, shopping, and hotels and hostels. However, these are features that come standard in every guidebook. Panda stands above the rest and is unique in many ways; there are several features that are particular standouts: • Written by a team of twelve expats who live in and know China to ensure readers get all the local secrets. • Panda Guides are the first guidebooks to help travelers save money since we offer discounts with our “Panda Partners.” • This edition comes packed with maps: specialized maps for attractions and other places of interest, along with maps for cities, towns and historic villages. The book also includes four stand-alone maps, one for the entire country of China and one PANDA GUIDES each for the cities of Beijing, Shanghai and Hong Kong. ISBN: 9780992026837 • Format: Trade Paper • Trim Size: 5.16 x 7.72 • Illustra• With a detailed Overview of each city’s culture, history, and tions: 2000+ color photos and maps • art, along with Hot Topics that touches on what life on the Pages: 1360 • Price: $34.99 Publication ground is like with budding issues such as air pollution, travel Date : February 2015 • Index • Glossary • Maps • Mandarin Phrase Book • with kids, etiquette and taboos, food and water safety, scams, Categories: Travel/Asia/China culture shock and internet censorship, it’s easy for any traveler to become a China expert. • Every attraction’s vital info (e.g. entrance fee, opening hours, website, phone number, transportation info, and more) is clearly marked in orange boxes at the beginning of every site. • Includes a Mandarin phrasebook, glossary of terms and a complete index. Authors Panda Guides China was written by a team of 12 long-term expats who live in and know the country. The authors of this edition are: Robert Linnet, Trey Archer, Mitchell Blatt, Brendan P. O’Reilly, Arthur Tanny, Jefferson Mendoza, Triston Brewer, Richard Trombly, Natalie Manning, Emily Umhoefer, Ansel Klusmire and Grant Dou Marketing • Seminars and speaking engagements by contributors • Advertising done on websites with thousands of followers “The opening is as appetizing for travelers as a wonderful tray of dim sum… The writing is lively and pleasant to read… [A] terrific travel book.” ~The San Francisco Book Review [Star Rating: 5 out of 5] “Use this guide as much as you can… Travelers, readers and wishful thinkers will benefit from this guide. The information can be trusted and the information is reliable.” ~ The Portland Book Review [Star Rating: 5 out of 5] “The #1 China Travel Guide… The Hostel Life stands by this guidebook!” ~ Mehdy Ghannad, Travel Writer & founder of TheHostelLife.com “Panda Guides knows what needs to come standard in a guidebook these days. But discounts and business mini-maps? What novel ideas! How come no one has thought of this before? We definitely give them an “A” for innovation.” ~George Xu, President of eChinacities.com 1 www.cardinalpub.com • 1 Panda Guides: Beijing Robert Linnet, Trey Archer, Emily Umhoefer and Grant Dou With details concerning major sights, off-the-beaten-track attractions, nightlife venues, restaurants, shopping, side trip destinations, sample itineraries, and hotels and hostels, Panda Guides’ Beijing is the most complete guide to the Chinese capital. “Whether you’re planning a long trip through the vast land of China or just a couple weeks in one of its top-notch cities, the folks at Panda Guide seem to have you covered… Plus, they offer discounts, and their books are just so darn good looking!” ~ Xu Zhang, Publisher of CC Media Inc. (Canada) Authors: Robert Linnet is originally from Denver, Colorado, and has lived in China since 2009. Trey Archer has visited nearly 100 countries and picked up Spanish, Portuguese and Mandarin during his life as a travel writer. Trey has lived in China since 2008 and has visited almost every Chinese province. Emily Umhoefer has written a little bit of everything from fiction and nonfiction to political bestsellers and poems, and has lived in China for two years. Grant Dou was a successful writer and publisher in Canada, and recently moved back to China to contribute to Panda Guides. ISBN: 9780992026806 • Format: Trade Paper • Trim: 5.16 x 7.72 • Illustrations: 375 color photos and maps Pages: 360 • Price: $24.99 • Publication Date: February 2015 • Other features: glossary, index, table of contents, pullout city map, Mandarin phrasebook • Category: Travel/Asia/China Panda Guides: Shanghai Trey Archer, Brendan P. O’Reilly, Sam Gusway and Ansel Klusmire With details concerning major sights, off-the-beaten-track attractions, nightlife venues, restaurants, shopping, side trip destinations, sample itineraries, and hotels and hostels, Panda Guides’ Shanghai is the most complete guide to the Chinese capital. “Maps are a very important part of any great guidebook. We’ve been working in this field for 30 years, and we’ve never been as impressed as we are with Panda Guides’ maps. What’s more, the mini-maps of hotels, hostels, bars and restaurants are one of the freshest ideas we’ve seen – none of the other guidebooks on the market have anything like this.” ~Robert Yan, Publisher at Chengdu Cartographic Publishing House Authors: Ansel Klusmire lived in Shanghai for two years and studied Mandarin in college. He is an avid reader and freelance writer. Trey Archer has lived in China since 2008 and has visited almost every Chinese province. Sam Gusway is a Canadian national, but after living in Shanghai for more than eight years, he feels more local than Canuck. Brendan P. O’Reilly has been on the road since graduating college, financing his world travels through writing and other various odd jobs. He has since settled down in China and married a local, and now is a proud father. ISBN: 9780992026813 • Format: Trade Paper • Trim: 5.16 x 7.72 • Illustrations: 375 color photos and maps Pages: 344 • Price: $24.99 • Publication Date: February 2015 • Other features: glossary, index, table of contents, pullout city map, Mandarin phrasebook • Category: Travel/Asia/China Panda Guides: Hong Kong Mitchell Blatt, Triston Brewer, Robert Linnet and Trey Archer With details concerning major sights, off-the-beaten-track attractions, nightlife venues, restaurants, shopping, side trip destinations, sample itineraries, and hotels and hostels, Panda Guides’ Hong Kong is the most complete guide to Asia’s World City. “Of course, a guidebook is only as good as its writers and what Panda Guides offers is knowledgeable, insider tips from local ex-pats based in China.” ~Nikki Vargas, Travel Writer & Founder of ThePinTheMapProject.com Authors: Robert Linnet is originally from Denver, Colorado, and has lived in China since 2009. He enjoys practicing Chinese kung fu, studying Mandarin, and spending time with his local wife Chen Chen. Trey Archer has lived in China since 2008 and has visited almost every Chinese province. Mitchell Blatt is from Ohio and has a degree in journalism. He has lived in China, both the Mainland and Hong Kong, for years, speaks fluent Mandarin, actively blogs, and writes for various online publications.Triston Brewer has lived all over the world as a writer and performance artist. He currently lives in Hong Kong, and has been published in many print and online publications. ISBN: 9780992026820 • Format: Trade Paper • Trim: 5.16 x 7.72 • Illustrations: 375 color photos and maps Pages: 336 • Price: $24.99 • Publication Date: February 2015 • Other features: glossary, index, table of contents, pullout city map, Mandarin phrasebook • Category: Travel/Asia/China 2 • Call Toll Free: 800-296-0481 China Travel Map, Beijing Travel Map, Shanghai Travel Map, Hong Kong Travel Map Designed by Paul Taylor, Yan Laiyong, Ding Zhicheng and Jessie Li All of Panda Guides’ city guidebooks come equipped with perforated pullout maps to help travelers navigate the land, while China comes with a map pack that includes a map of China, and city maps for Beijing, Shanghai and Hong Kong. However, being seasoned travelers themselves, they realize that guidebooks aren’t for everyone. That’s why they’ve created a series of stand-alone, colored maps for the regions of China, Beijing, Shanghai and Hong Kong. The China map, which the publisher affectionately refers to as The Great Map of China, is a handy tool for the long term traveler seeking to explore various cities in multiple provinces. Depicted is the entire region of greater China with every province (including Hong Kong, Macau and Taiwan) in color, along with neighboring countries. Major transportation routes, such as railway and highway routes, are clearly marked, and travelers will also be able to easily locate major cities, tourist attractions, and off-the-beaten track villages with ease. On ISBN: China 9780992026851, Beijing the back, you’ll come across info for the top 15 attractions in all of China (like 9780992026844, Shanghai 9780992026868, Hong Kong Shaolin Temple, the Great Wall and the Terracotta Warriors, to name a few), 9780992026875 • Format: Other • Trim: metro maps for the cities of Beijing, Shanghai and Hong Kong, Travel ReChina Travel Map, 27.56 x 39.37; sources with international embassy/consulate listings, a Mandarin Phrasebook, Beijing Travel Map, Shanghai Travel Map, Hong Kong Travel Map 23.23 x and a user-friendly index. 27.56 • Illustrations or Photos: Color The city guides are the perfect tool for the city slicker looking to absorb everyphotos and maps• Pages: 1 (fold out map) • Price: China $7.99; Beijing, thing one of China’s three major metropolitan zones (Beijing, Shanghai and Shanghai and Hong Kong $3.99 • Hong Kong) has to offer. The front is a standard map that depicts everything Publication Date: February 2015 • you need, from restaurant, hotel, hostel, drinking and nightlife venues, to parks, Category: Travel/Asia/China tourist attractions, roads, transportation hubs, etc. The back sticks with the philosophy that maps should serve as “mini guides” and reveals information concerning top tourist attractions, a phrasebook (Cantonese for Hong Kong and Mandarin for Beijing and Shanghai), transportation schedule (rail and air), metro map, weather chart, Travel Resources with embassy/consulate listings, a gleaming index, and more! Panda Guides’ easy-to-use maps are convenient and transportable, making them ideal from the rugged backpacker who prefers not to use a full-fledged guidebook, and others who’d rather not want to carry around a standard guidebook with them around all day. “I wish I had used [Panda Guides] during my 10 weeks [in China]... There’s even overviews on topical issues such as air pollution and an extensive list of food dishes with Chinese characters included (and to think I walked around with my favourite eggplant dish scribbled on a piece of paper!). Highly recommended.” ~Becki Enright, Travel Writer & Founder of BordersofAdventure.com Authors The Panda Guides team in coordination with a local cartographic company designed, created and published the maps. The lead designers are Paul Taylor, Yan Laiyong, Ding Zhicheng and Jessie Li. Marketing • Seminars and speaking engagements by contributors • Advertising done on websites with thousands of followers 3 www.cardinalpub.com • 3 The Quick Guide to Choosing Your College Major Laurence Shatkin, Ph.D. Understanding your direction, your personality type and your strongest skills will help guide you in making that all important decision for a college major. The Quick Guide to Choosing Your College Major will help you determine your personality type by administering an assessment that identifies majors for each type of personality. Included in this book is a checklist of skills to help you understand your strengths and a checklist of common high school courses to identify your favorites. It helps you locate the majors that dominate the list by asking you to make a top five list. Each major is defined with a description of how it relates to high school courses, specializations, a list of common course requirements, a typical career path, a list of related occupations, personality type skill, and economic information for related occupations. In conclusion, the book leads MEYER & MEYER MEDIA you through an exercise of weighing the pluses and minuses of ISBN: 9781782550679 • Format: Trade Paper • Trim: 6 x 9 • Pages: 170 • Price: $9.95 • majors, especially those on the top 5 list and asks for a tentative Publication Date: May 2015 • Category: choice. Education/Higher Author Over the past 35 years, Dr. Shatkin has established a reputation as one of the nation’s leading career information experts. He appears regularly on national news programs and in major print publications to share his expertise about trends in the world of work. He also presents regularly at career development conferences. In addition to writing books, he has been an award-winning career information systems developer. He lives in Titusville, New Jersey. Marketing Electronic press release with review book offer will be sent to: • Editors and writers for college magazines • Editors and writers for college specific websites • College bloggers The book will be promoted: • Radio interviews with the author on college and career programing • Author appearances in his hometown • Various social media sites “Dr. Shatkin, scholar and author, is a heavyweight in the career information field.” ~ Joyce Lain Kennedy, nationally syndicated career columnist. 50 Best Jobs for Your Personality, 3rd Edition (JIST, 2012): “Great book for helping those preparing for jobs to get to know themselves better as well as see what jobs might best give them happy careers. We are using it for a course called ‘College and Career Readiness’.” ~ Dr. Karen A. Nicodemus, Cochise College 200 Best Jobs for Introverts (JIST, 2007) “This book is an interest- 4 • Call Toll Free: 800-296-0481 ing read. It presents diverse lists of jobs (all from the 200 but sorted in different ways). It’s a good place to start for any introvert because it gets you thinking about what will make a job work for you as an introvert.” ~ Joyce M. Shelleman, author, The Introvert’s Guide to Professional Success IBD Self-Management The AGA Guide to Crohn’s Disease and Uncerative Colitis, 2nd Edition Sunanda V. Kane, MD, MSPH Nearly 100,000 Americans of all ages will be diagnosed with Crohn’s disease and ulcerative colitis this year. Because IBD is a chronic condition, it requires a lifetime of daily self-management. Knowledge is the key to living well. Vetted by the American Gastroenterological Association, here is expert advice from a trusted authority, Dr. Sunanda Kane, on all aspects of living with IBD. Readers learn cutting edge information about symptoms and symptom management; use of medications and surgery; the role of nutrition, supplements, and specific foods and diets; IBD complications; how to increase fertility and have a healthy pregnancy; and other ways that IBD affects people’s lives. This book is for people of all ages, including parents concerned about proper growth in their children and teens with IBD. Written in an easy-to-understand style, this book is destined to be the classic self-management book on IBD, one that doctors will recommend to all their patients with IBD. Author: Dr. Kane is an internationally renowned authority on treatment of inflammatory bowel disease. She conducts research and sees patients at the Mayo Clinic in Rochester, MN. Dr. Kane partners with CCFA and MyIBD.org speaking at member meetings across the country and conducting teleconferences for patients. AGA PRESS • ISBN: 9781603560207 • Format: Trade Paper • Trim: 6 x 9 • Pages: 280 • Price: $18.95 • Photos: 10 B&W • Publiction Date: February 2015 • Category: Health Whole Body Barefoot Transitioning Well to Minimal Footwear Katy Bowman Barefoot enthusiasts say ditching your shoes is essential for optimal whole-body function. Doctors say minimalist shoes cause injury. Who’s right? What if they both are? In Whole Body Barefoot, biomechanist Katy Bowman explains how both sides are right and wrong by broadening the perspective of over-simplified “shoes are good” or “shoes are bad” arguments. Using evolutionary-based and biomechanics arguments, Bowman demonstrates that shoes, in a modern context, have purpose, but that the trade-off for protection can be reduced whole-body health if we don’t pick the right shoes for our body and skill-level. With clear, science-based explanations, Bowman gets to the root of how shoes affect more than just feet, why we can’t throw our old shoes out the window, and describes in detail the steps necessary to transition to more natural footwear safely and effectively. With over twenty exercises (for more than just the feet!), Whole Body Barefoot is a must-have for anyone hoping to improve their gait, strengthen their feet, and optimize their health through whole-body alignment. Author: Katy Bowman is taking the health-and-wellness world by storm. A biomechanist by training and a problem-solver at heart, Katy has earned an international reputation for educating the general population on alignment and loadscience and as a result, helped thousands to reduce pain, increase bone density, improve metabolic health, and solve their pelvic floor mysteries. Her blog, Katy Says, reaches hundreds of thousands of people every month, and thousands have taken her classes. Propriometrics Press • ISBN: 9780989653985 • Format: Trade Paper • Trim: 8.00 x 10.00 • Photos: 40 B&W Pages: 100 • Price: $12.95 • Publication Date: April 2015 • Category: Health & Fitness/General 5 www.cardinalpub.com • 5 Complete Calisthenics The Ultimate Guide to Bodyweight Exercise Ashley Kalym LOTUS PUBLISHING ISBN: 9781905367542 • Format: Trade Paper • Trim: 8.2 x 10.8 • Pages: 336 • Photos: 500 B&W • Price: $29.99 • Publication Date: December 1, 2014 • Category: Health, Physical Therapy, Strength & Conditioning • Do you want to build awesome strength, power and athleticism? • Do you want to do this without needing to go to the gym? • Do you want a comprehensive manual to lead you there? If so, Complete Calisthenics is the book for you. Using solely their bodyweight for resistance and relying on minimal equipment, readers will learn how to perform a range of exercises, such as push-ups, pullups, core exercises, and lower body exercises. Read this book, and develop the strongest and most capable physique ever. Complete Calisthenics includes everything you need to know, such as: • Step-by-step instructions with over 500 photographs to guide you through the exercises. • Nutritional advice with simple-to-follow diet plans and sample diets. • Program creation to suit your needs. Complete Calisthenics is the most detailed and comprehensive bodyweight exercise manual available on the market today. It is for anyone; male or female, beginner or advanced who is interested in building complete strength and taking their workouts and themselves to the next level. Author Ashley Kalym got the fitness bug at a very young age. Having been involved in various physical disciplines and activities, it was whilst training in the Royal Marine Commandos that Ashley was introduced to the value of bodyweight exercise. A long-standing, fulfilling and active career in calisthenics and bodyweight training has followed. Complete Calisthenics gives the reader the benefit of Ashley’s years of research, training and personal experience, all under one cover. The author is UK-based, but has an on-line presence through his site, www.completecalisthenics.com. Marketing • Health, strength and conditioning, and lifestyle magazines • Search engine optimization (SEO) via Lotus website • On-line specialist sites 6 • Call Toll Free: 800-296-0481 Hardcore Kettlebell Training for Men Jim McHale Hardcore Kettlebell Training for Men provides a no-nonsense approach to high-intensity fitness training and is the only kettlebell-training book written exclusively for men. The exercises and circuits provided will give you the tools you need to get healthy, get ripped and feel good. The kettlebell is a very simple, yet incredibly effective piece of gym equipment. Loved by athletes, non-athletes and personal trainers alike, the exercises and programs in this book are proven to not only build strength, but also endurance. Compared to conventional gym machines and bench exercises, kettlebells make you work harder for each rep, thus effectively targeting core muscles for the ultimate workout! Hardcore Kettlebell Training for Men is the essential kettlebell training book whether you’re a beginner, an expert or somewhere in between. This book contains a number of highly-specialized programs and dozens of unique exercises designed to target all areas of the body. Each PRICE WORLD PUBLISHING ISBN: 9781932549867 • Format: Trade exercise is expertly demonstrated with photographs and detailed inPaper • Trim: 7 x 10 • Pages: 176 structions. Price: $15.95 • Photos: 150 B&W • Index The exercises and circuits included in Kettlebell Circuit Training can be Publication Date: May 2015 • Category: Fitness/Health/Bodybuilding/Weight customized to suit men of all levels and abilities, can be easily incorTraining porated into your established workouts and can even be used to create completely new workouts from scratch! This is the only book you will ever need to show you how to use kettlebells safely, efficiently and with hardcore results. Whether used as part of a varied workout routine or on its own, this book is guaranteed to deliver the fitness goals you want to achieve. Author Jim McHale is an endurance athlete and ex-amateur boxer with fifteen years of experience designing gym circuits. He has experience competing in Ironman Triathlon and other long-distance events including the 190 kilometer Libyan Challenge Desert Race. Jim has been associated with the fitness industry for 20 years and is also the author of Hardcore Circuit Training for Men. He resides in London, England Marketing • Social media campaign across Facebook and Twitter • Publicity campaign using our existing fitness contract lists for reviews, author articles and interviews • Advertisements in relevant fitness publications and Google 7 www.cardinalpub.com • 7 Remembering Armageddon Religion and the First World War Edited by Philip Jenkins BAYLOR ISR BOOKS ISBN: 9781940814032 • Format: Trade Paper • Trim: 6 x 9 • Pages: 116 • Price: $18.95 • Photos: 19 B&W • Publication Date: January 2015 • Category: Religion/History As 2014 marked the centennial of the outbreak of the First World War, this volume explores the powerful religious dimensions of this dreadful event. The war was fought by the world’s leading Christian nations, and on all sides, clergy and Christian leaders offered a steady stream of patriotic and militaristic rhetoric. Many spoke the language crusade, of apocalypse and Armageddon. Not in medieval or Reformation times, but in the age of aircraft and machine guns, the majority of the world’s Christians were engaged in a religiously defined struggle that claimed the lives of more than ten million soldiers and sailors and of millions of civilians. Later generations find that passionate religious commitment deeply troubling and in need of urgent explanation. Without appreciating its religious and spiritual aspects, we cannot understand the First World War. More important, the world’s modern religious history makes no sense except in the context of that terrible conflict. The war created our reality. Remembering Armageddon grew out of a symposium held at Baylor University in 2014, which reflected on the role of religion in the First World War, and the relationship between Christianity and state violence. Contributors include Barry Hankins, Philip Jenkins, Darin D. Lenz, Sarah Miglio and Richard M. Gamble Marketing • Review copies will be sent out • Media interviews Fr om the Sa me Publisher Fro Same Publisher Religious Hostility Rodney Stark and Katie E. Corcoran The world is aflame with religious hostility. Thousands of people are dying for their religion, or because of it. Churches are burned, mosques are blown up, and people are machine-gunned while they pray. Hundreds of thousands of Christians are fleeing Muslim nations—many more would join them if they had anywhere to go. In too many schools, the textbooks advocate killing the Jews; in too many families, daughters are ‘honor killed’ on the basis of the flimsiest suspicions. Far too many governments are actively complicit in religious repression and terrorism, while too many others fail to act. Meanwhile, religious hatred flourishes: antiSemitism, anti-Christianism, anti-Muslimism, as well as anti-Atheism. BU • $17.95 • 160 pgs • 6 x 9 • ISBN-13: 9781940814001 • HC 8 • Call Toll Free: 800-296-0481 Upon These Three Things Jewish Perspectives on Loving God Jeff Levin This is a thoughtful introduction to Jewish moral theology and applied social ethics. It summarizes what normative Judaism says about what it means to love God, how we go about doing so, and how this affects our lives and our world. For Jews, loving God is morally constructed and outwardly focused, grounded in a convenant that outlines obligations to God, to each other and to the world. Drawing on biblical and rabbinic sources and the writings of both sages and contemporary scholars, this book offers a d’rash, or commentary, on the famous words of Rabbi Shimon the Just in Pirke Avot that “upon these three things the world stands.” Dr. Levin discusses the importance of a life devoted to torah (learning), avodah (worship), and g’milut chasadim (acts of loving kindness) as the truest expression of traditional Jewish morality and the surest pathway to both personal and cultural transformation. Accordingly, Jewish religious BAYLOR ISR BOOKS observance and social consciousness are not mutually exclusive but ISBN: 9781940814025 • Format: Hard rather are inseparable expressions of the Jewish covenant with God. Cover • Trim: 6 x 9 • Pages: 224 Price: $18.95 • Photos: 19 B&W Author Publication Date: February 2015 • Index Dr. Jeff Levin is the Distinguished Professor of Medical Humanities • Category: Religion/Judaism at Baylor University. And has written or edited nearly 200 publications, including eight previous books. These include eight previous books, among them God, Faith and Health and Divine Love: Perspectives from the World’s Religious Traditions. Both biomedical scientist and religious scholar, he has spent over 30 years researching and writing about the impact of religion on human affairs throughout the life course. In recent years, he has written extensively on the confluence of love, faith and the human condition. Marketing • Review copies will be sent out • Media interviews “In Upon These Three Things, Jeff Levin knowingly and intelligently demonstrates that Jewish belief in God demands that Jews emulate the divine attributes of justice and mercy that mark the essence of Jewish faith. By serving as partners with God in the work of tikkun olam, the presence of God is realized in this world.” ~ Rabbi David Ellenson, Ph.D., Chancellor, Hebrow Union College-Jewish Institute of Religion 9 www.cardinalpub.com • 9 Jobseeker’s Guide, 7th Edition Ten Steps to a Federal Job® for Military Personnel and Spouses Kathryn Troutman RESUME PLACE ISBN: 9780984667185 • Format: Trade Paper • Trim: 8.5 x 11 • Pages: 172 • Price: $18.95 • Photos: 10 B&W • Publication Date: June 2015 • Category: Careers/Government The Jobseeker’s Guide is the resource guide used at more than 150 military bases worldwide to teach Kathryn Troutman’s highly acclaimed Ten Steps to a Federal Job® to military personnel and family members. The Jobseeker’s Guide is written for both separating/retiring military and family members who are seeking US government jobs! This new edition continues to use a colorful workbook style loaded with pages of exercises, samples and charts and is easy to understand. This updated edition contains fully updated information on special hiring programs for military members and spouses, updates with the latest federal hiring changes and initiatives, latest salary information and before and after resumes. Author Kathryn Troutman lives in Catonsville, MD and is the founder and president of The Resume Place, Inc., a service business located in Baltimore, MD. Resume Place specializes in writing and designing professional federal and private sector resumes, as well as coaching and education in the federal hiring process. For the past 40 years, Troutman has managed her professional writing and consulting practice, publishing and federal career training business. With her team of 20 Certified Federal Resume Writers, The Resume Place advises and writes more than 300 federal resumes per month for military, private industry and federal clients world-wide. 10 • Call Toll Free: 800-296-0481 Tweets and Consequences 60 Social Media Disasters and How You Can Avoid a Career-Ending Mistake Michael Schlossberg These days, it seems as if not a day goes by without some breaking new and frequently hilarious social media scandal. Perhaps the most famous example of social media disaster in politics occurred when former Congressman Anthony Weiner rocked the political world with a tweet that included a picture of his boxer-covered genitalia. Since then, many politicians have embarrassed themselves in the social media with crude and often outrageous posts and tweets. Other prominent examples include: • Taylor Palmisano, a former campaign aide to Wisconsin Governor Scott Walker, who tweeted that she would “choke that illegal Mex.” • The city of Yokohama, Japan, which incorrectly tweeted that North Korea had launched a missile against them. • Joshua Black, Republican candidate for the Florida House of Representatives, who called for the hanging of President STRATEGIC MEDIA BOOKS ISBN: 9781939521286 • Format: Trade Obama on Twitter and Facebook. Paper • Trim: 5.5 x 8.5 • Pages: 350 Tweets and Consequences: 60 Social Media Disasters and How You Can Avoid a Price: $18.99 • Publication Date: April Career-Ending Mistake analyzes real world examples of elected officials 2015 • Category: Political Science / American Government / General, and government employees who committed major errors while using Social Science-Media Studies, Computsocial media, assesses the end result for the politician in question and ers-Social Networks provides the lessons to be learned. The book is a must read for anyone involved in politics or social media, or who is just looking for a good chuckle. Author In 2012, Schlossberg was elected as State Representative for Pennsylvania’s 132nd Legislative District, located in the City of Allentown and South Whitehall Township. There, he has pioneered the use of social media for constituent services and outreach. Mike has won multiple social media awards. He is also consultant to a variety of businesses on how to use social media, including law firms, human relations professionals, insurance companies, manufacturers and more. He is based in Allentown, Pennsylvania. Marketing • Website for the book and author will offer speaking opportunities and links to social media • Weekly email newsletter reviewing the latest trends in social media • Guest blogging, social media posts and hosting webinars • • • • “Mike Schlossberg is a social media expert who has helped push my caucus to new heights in terms of social media use. This book is a must read for any elected official or government staffer who wants to know how to use social media, and use it well.” ~ Representative Frank Dermody, Democratic Leader, Pennsylvania House of Representatives Book reviews Conferences Electronic press release with review copy offer Radio and print interviews “The screw-ups in Tweets and Consequences are hilarious errors in judgment, but they also prove a point: Social Media, if used improperly, can ruin a career. If you are seeking entertainment or wisdom, this book is for you.” ~ Bernard Warner, co-author of #FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One. 11 www.cardinalpub.com • 11 Beyond the Ides Why March is the Unluckiest Month of All Craig McGuire • • • • • • • What do Martin Luther King, Jr., Abraham Lincoln, and Ronald Reagan all have in common? HINT: They share the same fateful phenomenon that afflicted the Titanic, the Deepwater Horizon, Japan’s Fukushima Daiichi Nuclear Facility, the Exxon Valdez and so many more. From John Belushi to John Candy, Sharon Tate to Watergate, countless ill-fated pop stars, politicians and personalities also suffered tragically from this eerie link. Give up? They all fell victim to sudden, sick twists of epic bad luck during the third month of the year, sending them spinning off into catastrophic disaster — proof that March is, and always has been, the unluckiest month of all. Just ask Julius Caesar. From assassinations that changed the course of human history and bizarre celebrity deaths to uncanny disasters that should have been avoided, Beyond the Ides is chock full of March mayhem, murders and STRATEGIC MEDIA BOOKS massive nuclear meltdowns. This book breathes new life into the anISBN: 9781939521354 • Format: Trade cient superstitions surrounding the month that comes roaring in like Paper • Trim: 5.5 x 8.5 • Pages: 160 Price: $18.95 • Publication Date: February 2015 a lion. Reading Beyond the Ides will make you be among the growing • Category: Reference / Curiosities & number who know to beware the ides of March. Wonders Author’s disclaimer: Reading this book is likely to seriously freak you out. Marketing Promotion on author’s website and special website for the book Electronic press releases will be sent out with offer of review copy Book signings and book fairs Book reviews Radio interviews Virtual book tour Social media “In the compelling, exhaustively researched “Beyond the Ides,” Craig McGuire takes readers on a fascinating, thoughtprovoking journey that explores strange and mysterious connections associated with major historical events. Covering everything from assassinations and massacres to disasters and celebrity deaths, McGuire has created an engaging, gripping narrative that sheds new light on the concepts of fate and superstition. I will never look at the month of March in the same way again.” ~ Robert Sales, editor and the author of Trading Strategies for Direct Access Traders (McGraw-Hill, 2001) 12 • Call Toll Free: 800-296-0481 “Who knew what diabolical evils lurked in the third month of every calendar year? Craig McGuire painstakingly exhumes the ills of March in this fascinating read. Beyond the Ides is a disturbing, thought-provoking, and strangely gripping book.” ~ Ron Valdes, Editor & Co-Founder, Brooklyn Creative Partners Nature’s Housekeeper The Life and Times of a Trail Maintenance Worker Michael Gurnow • Introduction by The Aldo Leopold Foundation • Afterword by Lawton Grinter • Illustrated by Paris Chrisopoulos We’ve all read books that changed our lives but one college professor gets more than he bargains for when he picks up a dusty, dog-eared copy of the American classic Walden by Henry David Thoreau. Reader beware: Accidental nakedity ensues. Proud postmodern consumer and card-carrying member of the “I Hate Nature” Club, Michael Gurnow is content in his role as American literature professor at a Midwest college. After a hard day behind the lectern, he enjoys nothing more than coming home to his overstuffed sofa in his climate controlled apartment and chowing down on greasy fast food. Everything changes once he gets done reading Thoreau’s masterpiece. Realizing he has been living a life of quiet desperation, it suddenly occurs to him that even though it’s his job to teach tales of others BLUE RIVER PRESS ISBN: 9781935628484 • Format: Trade people’s adventures, he hasn’t lived any of his own. Paper • Trim: 6 x 9 • Pages: 192 Price: Without a second thought, Gurnow hands in his resignation before $14.95 • Illustrations: 20 B&W • Publication Date: May 2015 • Category: driving to the nearest state park and applies to be the wilderness equivaNature/ Essays/Travel/Essays & lent of a construction worker. “How hard can trail maintenance be?” Travelogues/Nature/Environmental he asks himself. “It’s a minimum-wage job.” Conservation & Protection He quickly learns there’s a difference between book smarts and common sense. In this mile-a-minute comedy of errors, Gurnow discovers why it’s a bad idea to get into a fistfight with a mudslide, horny hornets are a force to be reckoned with, being able to identify poison ivy is a grossly undervalued skill, and you can’t outrun deer—even if you’re naked. With a tie-dye cast of characters, Gurnow compresses seven hard-won years in the wilderness into a single, side-splitting season. With his newly minted critical eye toward consumer culture, he reveals the surprisingly complex world of trail maintenance while taking the reader on a guided, philosophic tour of the nature classics. Author Michael Gurnow is author of the bestselling The Edward Snowden Affair: Exposing the Politics and Media Behind the NSA Scandal. His writing has been selected as an Editor’s Choice, served as cover stories, included in college curriculums, and cited in newspapers and literary journals. A former English professor, he is currently trail maintenance coordinator at one of the most popular state parks in America. He lives on an organic farm with his very hippie wife. Marketing “Gurnow’s metamorphosis from urbanite to woodsman will leave you in stitches! • Prepublication reviews Nature’s Housekeeper entertains every step of the way and may even leave you with a • Print reviews burning desire to get outside – or at least a burning desire to get rid of that poison ivy • Author appearances rash.” ~ Lawton Grinter, Host of The Trail Show and Author of I Hike • Social media campaign “With his acclaimed wit and clarity, Michael Gurnow uses humor and detailed de• Television, radio and print interviews scriptions to synthesize academic disciplines, awakening us to reconsider two crucial • Guest blog articles areas—NATURE (brutalized by us) and MATERIALISM (which has left us barren). Read, rethink, change and ‘regain paradise.’” ~ Betty F. Cooper, Ph.D; educator, activist, facilitator 13 www.cardinalpub.com • 13 Cody Rodeo The Mystique of Buffalo Bill Cody and the Great American Cowboy Lew Freedman Since 1919 the Cody Night Rodeo has thrilled audiences with a rodeo every night from the beginning of June through the end of August. The city where it is held is known as “The Rodeo Capital of the World.” The rodeo and the town are Mecca’s for tens of thousands of rodeo fans, and the hundreds of competitors, and rodeo legends who passed through each summer. This book encompasses an entire season of rodeo competition in Cody; readers will see the beginners, the veterans, the greats who pass through and compete. Many individuals have compelling stories and many are standout figures known throughout the world of rodeo. Harrowing stories occurred during the course of the season, or were harkened back to from previous experience. Readers will learn about the history of the city, it’s founder, and some of the legends of the rodeo and the old west. Author: Lew Freedman has written extensively for newspapers and magazines and is the author of more than 70 books. He has also worked as a sportswriter for the Chicago Tribune, Philadelphia Inquirer, and Anchorage Daily News, and holds the distinction of having a newspaper byline in all fifty states. Marketing • Prepublication reviews • National review mailings • Author appearances in WY, NE, and CO BLUE RIVER PRESS • ISBN: 9781935628491 • Format: Trade Paper • Trim Size: 6 x 9 • Pages: 256 • Price: $14.95 • Photos: 36 B&W Publication Date: May 2015 • Categories: Sports & Recreation / Rodeo Little General Gene Mauch: A Baseball Life Mel Proctor Gene Mauch enjoyed a journeyman’s career playing in the infield for six different Major League Baseball franchises, but as a MLB manager he is nothing less than a legend. Gene led clubs for 23 of 26 years stretching from 1960 to 1987 including the Philadelphia Phillies, Montreal Expos, Minnesota Twins and two stints at the helm of the California Angles. Known as an intense competitor he presided over 1,902 Major League victories, and a handful of stunning failures. Mauch had a reputation for taunting opposing teams and was frequently involved in fiery exchanges with umpires. His bombastic personality, brilliant baseball mind, and loyalty to his players earned him the moniker of the Little General. “If you had the best club, you had a chance to beat him; if he had the best club, you had no chance; if the clubs were even, he had the advantage. I managed against him for a long time. I always had the better teams. (Gene) Mauch wasn’t aloof (a common accusation), he was only intense.” — Sparky Anderson Author: Mel Proctor has more than three decades of professional baseball broadcast experience. He has conducted more than 2,000 sports interviews over his career and is the author of I Love the Work, but I Hate the Business. Currently operates Mel Proctor Sports Media where he coaches college and pro athletes, executives, and coaches about the different types of media and develops their skill set and game plan to effectively communicate with the media. Mel lives in San Diego, California. Marketing: • Sports radio interviews in Philadelphia, Minnesota, Kansas, and Southern California • Review mailings to baseball and general sports print and online media • Author tour in Southern California BLUE RIVER PRESS • ISBN: 9781935628538 • Format: Hardcover • Trim Size: 6 x 9 • Pages: 320 • Price: $22.95 • Photos: 24 B&W • Publication Date: April 2015 • Category: Sports & Recreation/Baseball/History, Biography & Autobiography/Sports 14 • Call Toll Free: 800-296-0481 Bronx Bombers New York Yankees Home Run History Lew Freedman In 2014 the New York Yankees became the first franchise in the history of Major League Baseball to hit 15,000 home runs. In many ways the history of the Bronx Bombers’ home runs is the history of the Yankees. Ruth’s 60 home runs in 1927 was a record that stood for 34 years when it was eclipsed by Yankee Roger Maris in 1961. All the great names are here like Ruth, Gehrig, Mantle, Maris, DiMaggio, Berra, Jeter, and the list goes on and on. This book will not only cover the great hitters and their hitting careers. It will also cover many of the iconic home runs like Bucky Dent’s shot in Boston, Mickey Mantle’s 565foot shot in Washington, Ruth’s called shot in the 1932 World Series against the Cubs, as well as promising to hit a home run for a sick child in the hospital, Jackson’s famed three home runs in three at bats during the 1977 World Series, and many more unforgettable moments. Author: Lew Freedman is a veteran sportswriter who is the author of more than 70 books, many on baseball, and has been an avid researcher of baseball history. He has also worked as a sportswriter for the Chicago Tribune, Philadelphia Inquirer, and Anchorage Daily News. Marketing • Prepublication reviews • Social media campaign • Print reviews • Television, radio and print interviews • Author appearances • Guest blog articles BLUE RIVER PRESS • ISBN: 9781935628521 • Format: Trade Paper • Trim: 5.50 x 8.50 • Illustrations: 24 B&W • Pages: 192 • Price: $12.95 • Publication Date: April 2015 • Category: Sports & Recreation / Baseball / History Indiana Wineries The Ultimate Guide to Wine in Indiana Todd Outcalt and Becky Outcalt • Illustrated by Nick Jannetides This is the ultimate guide for the tens of thousands of people who visit Indiana’s more than seventy wineries each year. Changes in the laws governing wineries over the past decade have led to an explosion of wineries throughout the state. These establishments are as varied as the wines themselves many offering tastings, shopping, family activities, live entertainment, restaurants, banquet facilities, and of course some of the best wine anywhere in the Midwest. This guide includes a description of each winery, many photos, maps, and ideas on pairing wines with food, nearby activities, festivals, all six Indiana wine trails. The authors also put together suggested day trips and weekend getaways. Authors: Todd Outcalt is the author of thirty books in six languages and has written for many magazines including Leadership, Cure, and Midwest Travel. Becky Outcalt is a grade school principal who has written about her breast cancer journey in many books and magazines. She has also hiked the Grand Canyon (rim to rim) and enjoys kayaking, hiking, and riding motorcycles. The Outcalt’s live in Brownsburg, Indiana and together they frequently travel to Hoosier wineries. Marketing • Print reviews mailings throughout • Social media campaign Indiana, Ohio, Illinois, Michigan & • Television, radio and print interviews Kentucky in Indiana • Author appearances throughout • Guest blog articles Indiana BLUE RIVER PRESS • ISBN: 9781935628514 • Format: Trade Paper • Trim: 6 x 9 • Illustrations: 60 illustrations & 75 maps • Pages: 288 • Price: $18.95 • Publication Date: May 2015 • Category: Travel / United States / Midwest / General 15 www.cardinalpub.com • 15 The Story of Basketball Great Clyde Lovellette Clyde Lovellette and Lew Freedman One of basketball’s all-time greats at every level of the game, Clyde Lovellette grew up in difficult circumstances in Terre Haute, Indiana. In high school he was twice named All-State. After graduating high school he headed to Kansas to play for coaching legend Phog Allen where he was three times an All-American and lead the 1952 Jayhawks to a national championship. Directly following college Clyde went on to win Olympic gold. During his professional career he collected three NBA championship rings. His first championship was with the Minneapolis Lakers and with it he became the first player in history to win an NCAA title, an Olympic gold medal, and an NBA championship. He collected two more championship rings with the Boston Celtics playing behind the great Bill Russell. Lovellette has been honored by selection to the Naismith Basketball Hall of Fame in Springfield, the College Basketball Hall of Fame in Kansas City, the Kansas University Hall of Fame, the Indiana Basketball Hall of Fame, and the Helms Foundation Hall of Fame. Authors: In the decades following his retirement from basketball, Clyde Lovellette has led an interesting and varied life. He was elected sheriff of his hometown county in Indiana, he spent various periods as a city councilman, coached high school basketball on Cape Cod, advised and taught at-risk youth at the White’s Institute in Wabash, Indiana. Lew Freedman has written extensively about basketball for newspapers and magazines and in books. He is the author of more than 70 books, also lives in Indiana a couple of hours car travel from Lovellette, and knows him personally, making it easy to collaborate on such an autobiography. Marketing • Author appearances in Indiana & Kansas • Social media campaign through online sports media • Regional television, radio and print interviews in Indiana, Kansas, Minnesota, and Massachusetts. • Guest blog articles and print review mailings BLUE RIVER PRESS • ISBN: 9781935628507 • Format: Hardcover • Trim: 6 x 9 • Pages: 224 • Price: $24.95 • Photos: 24 B&W • Index Publication Date: April 2015 • Category: Biography & Autobiography/Sports The Right Fluff: Weightless Observations about Life on Earth Dick Wolfsie Discover why Dick Wolfsie… • Received permission from his wife to join a strip club • Is listed as female with Medicare • Stole another man’s underwear Comments about Dick Wolfsie’s work as a writer and TV personality: “STAY OUT OF MY RACKET”— Art Buchwald, legendary humor columnist “VERY FUNNY STUFF”—Steve Allen, TV icon “YOU WILL LAUGH YOUR BUNS OFF” – Richard Simmons, celebrity fitness guru “DICK WOLFSIE MAY BE THE FUNNIEST MAN IN INDIANA.” – Mark Katz, humorist, and author of Clinton & Me: A Real Life Political Comedy BLUE RIVER PRESS • ISBN: 9781935628460 • Format: Trade Paper • Trim: 6 x 9 • Pages 224 • Illustrations: 60 B&W • Price: $14.95 • Publication date: November 2014 • Category: Humor 16 • Call Toll Free: 800-296-0481 Let’s Make a Difference: Learning About Our Ocean Gabriella Francie • Illustrations by Phil Velikan This beautifully illustrated books teaches children about the ocean and the life contained within it and educates them about ways they can help keep it clean and safe. Full of fun facts and gorgeous pictures, this book is an essential tool for teachers and a pleasurable read for parents to share with their children. Author Gabriella Francine lives in Southern California and has four children, all of whom she enjoys spending time with. The vision for these books came while she was volunteering at an equine center in Southern California, helping children with special needs with therapy involving horses. She has long been concerned with what is happening on our planet and the need BBM BOOKS to rebuild, sustain, and care for our world. She has also been a ISBN: 9781938504068 • Format: Hardcover • Trim Size: 9 x 9 • Pages: 32 • Price: $15.00 • participant in causes that work in this direction. She is now Photos: Four Color Throughout • Publication profoundly moved to empower the cause of the Coins for Date: April 2015• Category: Juvenile NonficCauses series and educational programs. tion/Science & Nature/Earth Sciences/Water Gabriella is the founder of Big Blue Marble, a non-profit organization whose mission is to provide educational and stewardship programs, books and interactive experiences for children to learn how to care about and protect our planet’s endangered species, underprivileged people and natural resources. “This book brings the excitement and mystery of the world’s ocean to children of all ages. It enlightens readers to understand the ocean’s influence on them and their influence on the ocean. One ocean connects us all and we are linked to it no matter where we live on Earth. This book allows readers to find out what they can do to protect the ocean now and for future generations.” ~ Clair Fackler, NOAA Office of National Marine Sanctuaries “We thought the ocean was infinite and inexhaustible. It is not. There will be virtually nothing left to fish from the seas around the middle of the century if current fishing trends continue. Save the ocean must be priority of mankind during this century. One way is to establish a worldwide network of marine protected areas.” ~ Pierre Fidenci, Founding Director, Endangered Species International Fr om the Sa me Publisher Fro Same Publisher BB • $15.00 • 32 pgs • 9 x 9 • ISBN-13: 9781938504006 • HC BB • $15.00 • 32 pgs • 9 x 9 • ISBN-13: 9781938504013 • HC 17 BB • $15.00 • 32 pgs • 9 x 9 • ISBN-13: 9781938504020 • HC www.cardinalpub.com • 17 The English Teacher’s Guide to China Aaron Fox-Lerner and David Bulger Panda Guides The English Teacher’s Guide to China is the tool no EFL teacher should be without. This edition was written by a team of longterm English-teaching expats, along with two Panda Guides editors, who share their detailed knowledge on everything a China EFL teacher desires. The beginning starts with Getting Prepared, which covers anything and everything someone thinking about moving to China to start a career as an EFL teacher needs to know: finding a job, booking a plane ticket, tips for acing the interview, useful smart-phone apps… you name it, we got it! The chapter on Chinese Culture transforms you into a China expert. Apart from sections on language, food, history, etc., this part will help you erase culture shock by touching on all the aspects one might find difficult when adjusting to life in China. By understanding the taboos PANDA GUIDES and etiquette of this country, you’ll be able to immerse yourself and ISBN: 9780992026882 • Format: Trade thrive. Paper • Trim: 5.16 x 7.72 • Illustrations or Photos: 61 color pictures Next, the following two chapters focus on life outside and inside the Pages: 200 • Price: $19.99 • Publication classroom. Learn how to make friends, build guanxi, find an apartDate: September 2014 • Category: ment, date, and manage a healthy social life, all while picking up tips Education from experts to mold yourself into an ace teacher that broadens the horizons of their students. This volume is packed to the brim with useful teaching/learning resources: There are over 75 games, songs, worksheets and a sample lesson plan that can be used for all classes and ages; your class will always be active and lively with never a dull moment. The English Grammar Guide tackles everything from A to Z, which will be a lifesaver when teaching more advanced groups. The Mandarin Phrasebook, complete with pronunciation graphs, helps you navigate the streets like a pro and live like a local. And the Directory of English Language Schools makes networking and transferring to new institutions hassle free and easy as one two three! The English Teacher’s Guide to China is the first of its kind; there are no other books on the market that solely cater to the tens of thousands of EFL teachers working in the Middle Kingdom. 18 • Call Toll Free: 800-296-0481 ne wl yd istributed b y CPG newl wly distributed by CPG Direct Hits Core Vocabulary of the SAT – Volume 1, 5th Edition Direct Hits Publishing • Introduction by: Ted Griffith Say goodbye to archaic lists of cryptic words! Studying for the SAT will no longer be a mundane task. To bolster your SAT lexicon, Direct Hits’ Core Vocabulary book will galvanize your interest through enlightening illustrations from literature, history, and pop culture. Direct Hits’ Core Vocabulary focuses on the key SAT and PSAT words a student needs to know to achieve a high Critical Reading score. Research has shown that a powerful and vibrant vocabulary has a high correlation with success in school, business, the professions, and standardized tests, including the PSAT, SAT, SSAT, and AP exams. The book includes the following features: • Selective vocabulary found on recent SATs and PSATs, used in context. No more memorizing the definitions of long lists of seemingly random words in a vacuum • Relevant, vivid, and memorable examples from literature, historic events, contemporary issues, and pop culture • A Fast Review for each chapter, with quick definitions • A Final Review with sentence completion questions just like real SATs and PSATs, including complete solution explanations “I am a tenured college faculty who devoted a blog post to these books. Everything from the font to the conversational tone invites you inside. My students are past the SAT, but the books support research papers and other standardized tests.” ~Ellen Bremen, M.A., author, Say This, NOT That to Your Professor DIRECT HITS PUBLISHING • ISBN: 9781936551132 • Format: Trade Paper • Trim: 6 x 9 • Pages: 162 • Price: $14.95 • Publication Date: September 2012 • Index • Category: Study Aids Direct Hits Toughest Vocabulary of the SAT – Volume 2, 5th Edition Direct Hits Publishing • Introduction by: Ted Griffith A proficient and robust vocabulary is critical to success in school, business, the professions, and standardized tests such as the PSAT and SAT. This book focuses on the level 4 and 5 words a student needs to score above a 650. It features the following: • 215 of the SAT’s most challenging words that have appeared on the PSAT and SAT • Relevant, vivid, and memorable examples from popular movies, television, literature, music, historical events, and recent headlines • Covering literary terms and key words from science and the social sciences, words with multiple meanings and uses, and level 5 words which were the answers to the most challenging questions on recent SATs Author: Based in Atlanta, Georgia, the Direct Hits Publishing team is made up of educators —including reading specialists, AP English teachers, and master tutors. They take the SAT themselves and consult with other secondary school teachers, parents, and students from around the world to ensure that these words and illustrations are on target to prepare students for success on standardized tests. DIRECT HITS PUBLISHING • ISBN: 9781936551149 • Format: Trade Paper • Trim: 6 x 9 • Pages: 154 • Price: $14.95 • Publication Date: October 2012 • Index • Category: Study Aids, SAT 19 www.cardinalpub.com • 19 ne wl yd istributed b y CPG newl wly distributed by CPG Booth 7 Edited by Robert Stapleton • Illustrated by Philipp Hennevogl Indianapolis’ premier literary magazine, Booth serves up its seventh and largest print issue. Included here are exclusive interviews with best selling writers Cheryl Strayed (Wild, Tiny Beautiful Things, Torch) and Karen Russell (Swamplandia, Sleep Donation, Vampires in the Lemon Grove). Booth 7 also offers new fiction from award-winning novelists Matt Bell, Katie Cortese, and John McManus, and new work from some of America’s top young poets, such as Knar Gavin, Marty McConnell, and Douglas Manuel. Andy Warner (American Public Media, Popular Science, Showtime) and Matt Rota (The New York Times, Washington Post, Smithsonian Magazine) are featured here with new comics. And this issue is decorated with over twenty-four linocut illustrations by Philipp Hennevogl, an internationally recognized artist. In all, Booth 7 features the writing and art of over 30 international artists and writers. The book itself is visually arresting and a piece of art. Matt Rota’s painting, “Night of the Hunter” graces the cover. Open the inside French cover flaps and you’ll find an interior cover spread showcasing Olaus Magnus’ 1539 Scandinavian map, “Carte Marina.” Also, this book is one of the only literary magazines to feature decklededging, maybe ever. The interior is printed on 60 lb. natural paper and the grey/black color scheme is simultaneously soothing and dynamic. Marketing • Subscribers • Active participant in Journal of the Month Club (another 50-100 subscribers) Butler University • ISBN: 9780990636403 • Format: Trade Paper • Trim: 6.00 x 9.00 • Illustrations: 24 B&W • Linocut Illustrations Pages: 264 • Price: $10.00 • Publication Date: September 2014 • Category: Literary Collections / Essays Power Over Pain Intelligent Fitness for the Amateur and Professional Shereen D. Farber, Ph.D, OTR, FAOTA, BFLT, WFLT and Debra S. Knapp, ACE, AFAA, Egoscue Posture, Alignment and Pain Management Specialist This user-friendly book contains a treatment philosophy and processes designed to reduce or eliminate chronic pain without surgery, oral medication, or intensive rehabilitation. Organized by body regions from the feet to the head, it contains a multitude of simple exercises, many of which can be implemented directly into your daily routine. Topics such as postural alignment, balance, respiration and recommended equipment compliment the text. Also included are interactive segments to chart progress and provoke thought. Each exercise includes a baseline assessment followed by step-by-step instructions. Numerous photographs provide additional clarity. Simple inexpensive equipment is utilized for a minimal investment when beginning this exercise program which can be performed almost anywhere. Authors: Shereen D. Farber resides in Indianapolis, IN. She is a neurobiologist and occupational therapist in private practice with forty-seven years of clinical experience. She specializes in treatment of individuals having chronic pain. She is the author of numerous research articles and a neurorehabilitation text. Debra S. Knapp is a consultant and trainer for The Indiana Parkinson Foundation and a trainer in private practice. She has been teacher, coach, and personal trainer for over thirty-five years and specializes in muscle re-education and postural alignment. She lives in Fishers, IN. Integrated Health Services – Indy • ISBN: 9781939550125 • Format: Spiral bind paperback • Trim Size: 8 x 10 • Page Count: 160 Price: $24.99 • Publication Date: September 2014 • Category: Health & Fitness, Medical/Allied Health Services 20 • Call Toll Free: 800-296-0481 JUST ADDED ADDED Alignment Matters: The First Five Years of Katy Says Katy Bowman, M.S. Throughout her blog, “Katy Says,” bio-mechanist Katy Bowman has been educating hundreds of thousands of people about optimal alignment and natural movement since 2007. This book contains the first five years of Katy Bowman’s short essays in an easy-to-follow format. Starting with the feet and working all the way up to the head, Bowman’s clear engaging text lays out the “user’s manual” for the human body, including stretches, habit modifications, spiritual insights, and enough belly laughs to soften even the tightest psoas. Couch potatoes, professional athletes and everyone in between all have something to learn about their bodies. Alignment Matters will help all to understand the human machine. Propriometrics Press • ISBN: 9780989653909 • Format: Trade Paper • Trim: 6 x 9 • Pages 448 • Illustrations: 279 B&W • Price: $21.95 • Publication Date: September 2013 • Category: Health & Fitness • Index Stability, Sport and Performance Movement: Practical Movement Joanne Elphinston This book is full of color photographs and images to illustrate the techniques and theories involved and functional stability principles as they apply to sporting movement. A comprehensive chapter on movement testing is followed with four chapters of integrated exercise techniques, which clearly demonstrate form and progression from early activation through to higher-level neuromuscular drills. Programs and clinical examples help the reader appreciate the application of this approach across a variety of sports. It is an approach that has been international-level athletes in disciplines as diverse as swimming, badminton, gymnastics, karate, cycling, weight lifting, basketball, athletics, snow spots, football, golf, equestrian sports and tennis. Effective movement starts with great foundations and these are applicable and relevant across all age groups and ability levels, from beginners to veterans. Lotus Publishing • ISBN: 9781905367429 • Format: Trade Paper • Trim: 8.5 x 11 • Pages: 384 Illustrations: 400 Color Photos & Drawings • Price: $39.99 • Publication Date: April 2014 Category: Sport and Performance Movement The Theory and Practice of Taiji Qigong, 3rd Edition Chris Jarmey Taiji Qigong is a system of energy enhancing exercises, which coordinates movement with breathing and inner concentration. If practiced regularly, it will give you more energy, improve health and help prevent illness. This book acts as an instruction manual for the practice of the 18 Stances of Taiji Qigong (Taiji Qigong Shibashi). It covers: the theory and practice of Qi and Qigong; the general principles of Qigong practice, and the 18 Movements of Taiji Qigong. Lotus Publishing • ISBN: 9781905367320 • Format: Trade Paper • Trim: 7.2 x 9.8 • Pages: 192 Illustrations: 250 B&W • Price: $18.99 • Publication Date: August 2014 • Category: Health and Fitness 21 www.cardinalpub.com • 21
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