Blind Ambition: How to Envision Your Limitless Potential and Achieve the Success You Want Author: Patricia Walsh ISBN-13: 9780071833820 Pub Date: NOVEMBER 2014 Price: $ 34.95 AUD $ 39.00 NZD Edition: 1 Previous ISBN: Subject: Business & Economics - Motivational Trim Height: 23 cm Trim Width: 16 cm Pages: 224 Format: Hardcover INTRODUCTION Practical goal-setting advice for becoming a top achieve from an award-winning engineer and champion paratriathlete Both inspirational and practical, Blind Ambition is the unforgettable story of Patricia Walsh, an award-winning computer engineer and record-breaking four-time national-champion paratriathlete who refused to be defined by any limits. Drawing on her experience of great adversity—and even greater success—she teaches a proven and effective methodology for setting goals of any kind, whether professional or personal, and then mapping these milestones to daily tasks that will help readers achieve the success they desire. • • • Walsh offers concrete steps for setting and achieving professional and personal goals Sure to inspire anyone with her story, Walsh has raced more than 12 marathons and ultramarathons and competed in two Ironman Triathlons; in 2011, she set the world record for blind athletes The author has been featured on NPR, Huffington Post, Sports Chalet, USA Tri magazine, • and many other media outlets Walsh is in discussions with Lifetime television network for a made-for-TV movie about her life story ABOUT THE AUTHOR A champion paratriathlete, Patricia Walsh (Austin, TX) is the founder of Blind Ambition LLC, a speaking and business consultancy that specializes in motivational/inspirational keynotes, as well as seminars on the topics of goal achievement, overcoming obstacles, leadership, creating a winning mindset, and team building. Becoming Your Best: The 12 Principles of Successful Leaders Author: Steve Shallenberger ISBN-13: 9780071839983 Pub Date: NOVEMBER 2014 Price: $ 34.95 AUD $ 39.00 NZD Edition: 1 Previous ISBN: Subject: Business & Economics - Management Trim Height: 23 cm Trim Width: 16 cm Pages: 272 Format: Hardcover INTRODUCTION A former executive of Stephen Covey gives business professionals 12 guiding principles for achieving success with honor and integrity in business and life Applying a positive, principled tone similar to that of Stephen Covey’s books, Becoming Your Best includes inspiring and instructive business stories as well as a great deal of practical advice. The book's 12 principles can help any leader develop a culture of excellence and include Be True to Character; Use Your Imagination; Tap the Power of Knowledge; Never Give Up; Seek Peace & Balance; and Lead with a Vision. • • • Shallenberger helped build the Covey Leadership Center and played an active role in the planning and publication of The 7 Habits of Highly Effective People and First Things First The author will promote the book via his vast network of business connections, including PepsiCo, Apple, Hewlett-Packard, Walmart, General Electric, McDonald's, Marriott, and others Shallenberger is closely connected to the Young Presidents Organization (600 chapters and 20,000 members) and the Brigham Young University Alumni Association (350,000 members) • Shallenberger and his team will use this book as a calling card and plan 85 corporate training sessions in 2014 ABOUT THE AUTHOR Steven Shallenberger (Salt Lake City, UT) has more than 40 years of experience as a successful entrepreneur, CEO, executive, corporate trainer, and community leader. He is also the founder of Synergy Companies, an energy management and environmental solutions company with more than 400 employees. Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More Author: Dave Kerpen ISBN-13: 9780071836326 Pub Date: NOVEMBER 2014 Price: $ 32.95 AUD $ 37.00 NZD Edition: 1R Previous ISBN: 9780071762342 Subject: Business & Economics - General Trim Height: 23 cm Trim Width: 16 cm Pages: 336 Format: Softcover INTRODUCTION The New York Times and USA Today bestseller—updated to bring marketers and entrepreneurs up to speed on the latest social media features, sites, and strategies From one of the world's leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the Likeable Social Media. • • • • 25% of the content is brand-new Kerpen is the 26th most followed person in the world on LinkedIn, with more than 275,000 followers and growing at about 3,000 followers/week; he will promote the book to his followers He will also promote the new edition to his 40,000 Twitter followers, 25,000 Facebook fans, and 30,000 people on his email list Packed with new case studies showing how the author’s methods have worked in real business situations “Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.” Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com ABOUT THE AUTHOR Dave Kerpen (New York City) is CEO of Likeable Local and Likeable Media, which has won two WOMMY awards from the Word of Mouth Marketing Association (WOMMA) for excellence in wordof-mouth marketing. Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth Author: Ted Wright ISBN-13: 9780071835749 Pub Date: NOVEMBER 2014 Price: $ 33.95 AUD $ 38.00 NZD Edition: 1 Previous ISBN: Subject: Business & Economics - Marketing / General Trim Height: 23 cm Trim Width: 16 cm Pages: 240 Format: Hardcover INTRODUCTION A word-of-mouth marketing pioneer shows how to measurably impact the bottom line with a powerful WOMM campaign In Fizz, Ted Wright teaches marketing professionals and entrepreneurs how to create and test a brand's stories for maximum word-of-mouth impact; build the communications network to tell it; harness Big Data for WOMM; find and train influencers; and measure a campaign's success. Along the way, he debunks popular marketing myths regarding the broadcast model, social media, influencers, and the idea that the medium is more important than the message. • • As CEO of Fizz, the premier, award-winning word-of-mouth marketing (WOMM) firm, Wright was instrumental in the resurgence of Pabst Blue Ribbon, the explosion of Chocolate Milk, and many other success stories; his clients include Intuit, Bissell, AT&T, Applebees, Intel, GM, and Nestle The author maintains a global speaking schedule which includes engagements at Wharton, Harvard, the Online Marketing Summit, the WOMMA Summit, the Kellogg Innovation Network, BevNet, Beer Industry Summit, as well as private keynotes at Fortune 100 firms • such as Proctor & Gamble, Ford, and Google Wright will promote the book to his database of more than 280,000 people, which includes executives at Fortune 500 companies, as well as members of the press and academia ABOUT THE AUTHOR Ted Wright (Atlanta, GA) is the founder and CEO of Fizz, a pioneering, award-winning word-ofmouth marketing firm. The Leadership Crisis and the Free Market Cure: Why the Future of Business Depends on the Return to Life, Liberty, and the Pursuit of Happiness Author: John A. Allison ISBN-13: 9780071831116 Pub Date: NOVEMBER 2014 Price: $ 38.95 AUD $ 43.00 NZD Edition: 1 Previous ISBN: Subject: Business & Economics - Leadership Trim Height: 23 cm Trim Width: 16 cm Pages: 256 Format: Hardcover INTRODUCTION The highly anticipated follow up to The Financial Crisis and the Free Market Cure—the New York Times, Wall Street Journal, and Washington Post bestseller In The Leadership Crisis and the Free Market Cure, Allison reveals the 10 integrated principles he sees as critical to the success of any leader. He believes many of the problems in our economy are the direct result of leaders who have lost a sense of purpose in themselves and in their organization. Basing his conclusions on Objectivist and libertarian philosophy, Allison describes the values today's leaders must adopt and shares his real-world experience growing BB&T into the tenth largest financial services holding company in the U.S. • • Coming from someone embedded deep in the world of corporate leadership, this book will hit a nerve with a wide range of audiences, at a time when the public feels that many corporate and government organizations have lost their sense of purpose Allison outlines the leadership methods he used to grow the assets of financial services • • company BB&T from $4.5 billion to $152 billion Allison received a Life Time Achievement Award from American Banker, and Harvard Business Review named him one of the world’s top 100 most successful CEOs The author has appeared on Bloomberg, Squawk Box, and CNBC and has been profiled in The New York Times, Forbes, and other leading national publications Praise for The Financial Crisis and the Free Market Cure “John Allison has written easily one of the most important books of the year. Go out and buy it.” Forbes “A landmark work.” The Weekly Standard “Allison masterfully explains complex economic concepts in ways that those outside of financial services can comprehend.” American Banker ABOUT THE AUTHOR John Allison (Washington, DC) is the CEO of The Cato Institute and the retired Chairman and CEO of BB&T Corporation. How to Get a Job You Love 2015-2016 Edition Author: John Lees ISBN-13: 9780077164096 Pub Date: NOVEMBER 2014 Price: $ 26.95 AUD $ 36.00 NZD Edition: 8 Previous ISBN: 9780077140229 Subject: Trim Height: cm Trim Width: cm Pages: 264 Format: Softcover DESCRIPTION "This book is a treasure. Read it, devour it, use it, and find that job you once dreamed about but had almost given up on." Richard Nelson Bolles, author of What Color Is Your Parachute? "I've had the pleasure of working with John over several years where he has been a regular speaker at I Am events, on the theme of finding a job you love. John's talks never fail to inspire; the advice he gives is always very well received, insightful and most importantly, of a practical nature. From both my own personal perspective and that of our delegates, I can't recommend How to Get a Job You Love enough!" Debbie Hockham, Director, I Am Enterprises "A great book, full of insight and practical ideas. We spend much of our lives at work. It is important for us, and those around us, that we enjoy and are fulfilled by our work. And productivity and creativity come when we are passionate about our work. If you are not, work out how to be - read John's book." Gill Rider, President, Chartered Institute of Personnel & Development How to Get a Job You Love, the UK's definitive careers guidebook, has undergone its biggest update in over a decade. This revamped and substantially updated edition reflects the latest changes in the rapidly evolving UK job market. Put simply, How to Get a Job You Love provides all of the inspiration and motivation needed embark on a change of career, or to identify what sort of career you want in the first place. It's also packed full of practical hints, tips and useful resources. Insightful exercises and activities guide the reader on a path of discovery to help identify their skills, passions and motivators and find ways to apply these to their professional and personal lives. New features in the 2015/16 edition include: • • • • • • • How to reinvigorate your work after the recession, particularly for those who have hidden in safe jobs How to navigate the hidden job market through networking and social media How to shorten the length of your job search Brand new exercises to draw out your hidden skills and values New insights into how employers prefer to recruit Up-to-date interview tips from recruitment experts Advice on how to perform well in your first 90 days in a new role "This is a clearly written, supportive book, which gives you the right tools to tap into your own strengths to make that meaningful career move. In particular, I love the way Lees draws on the wisdom or experience of a wide range of people (Ozwald Boateng, Carl Jung, Lily Tomlin ...), past and present, who have helpful views on life and work." Lucy Beresford, psychotherapist, broadcaster and Agony Aunt for Psychologies and author of Happy Relationships at Home, Work & Play (2013) "As the market morphs, a wealth of practical suggestions on how to land your dream job." Suchi Mukherjee, Managing Director, Gumtree.com "An authoritative British voice in careers coaching." The Times "I love John's really practical 'how-to' guides - over the years I have recommended them to clients, family and friends, as they are full of ideas on how to unlock the potential opportunities you have when seeking a job or career change. Life is too short not to love your job and this wonderfully practical book will help you secure the perfect job for you. It is filled with a number of creative tools and techniques that are fun to work through and will provide you with new insights and ideas that will encourage you to think in a whole new way." Brigit Egan, Director, Oakridge Training and Consulting "John Lees' advice on careers is always useful and interesting and often surprising and even fascinating. From getting ahead to changing your career completely, this book is a great guide to navigating the treacherous waters of the modern workplace." Rhymer Rigby, writer of the FT's Careerist column and author of 28 Business Thinkers Who Changed The World and The Careerist ABOUT THE AUTHOR John Lees is a career transition coach and a renowned expert on working lives. John Lees Associates specialises in helping people make difficult career decisions - difficult either because they don't know what to do next, or because there are barriers in the way of success. John is the author of a wide range of career books including Job Interviews and Knockout CV. He has written careers columns for Metro and People Management and thought leadership pieces for The Times and The Guardian. Service Fanatics: How to Build Superior Patient Experience the Cleveland Clinic Way Author: James Merlino ISBN-13: 9780071833257 Pub Date: JANUARY 2015 Price: $ 39.95 AUD $ 45.00 NZD Edition: 1 Previous ISBN: Subject: Business & Economics - Management Trim Height: 23 cm Trim Width: 16 cm Pages: 256 Format: Hardcover INTRODUCTION An in-depth case study of Cleveland Clinic’s revolutionary transformation around the customer—a powerful model for any leader seeking to drive positive organizational change Although Cleveland Clinic was recognized as having among the best clinical outcomes in the nation, the same was not true regarding patient experience. Service Fanatics shows the specific steps the Clinic took to go from the bottom 10th percentile in Medicare's survey to above the 90th percentile in less than 10 years. Today, the Clinic is recognized as a thought leader in the emerging field of patient experience. How did they do it? More important, how can others do the same? Service Fanatics explains the strategies and tactics any leader can emulate to turn his or her organization into a patient- and family-centric healthcare delivery model. It also candidly describes the challenges in execution and the solutions leaders can apply. Featuring customer service case studies from other industries and interviews with C-level executives at top corporations, it offers specific lessons per chapter for any manager and business leader beyond healthcare. • • • • With Obamacare taking effect in 2014 and hospital revenue now tied directly to customer satisfaction, healthcare organizations are under pressure to improve the patient experience The book is based on the groundbreaking Harvard Business School case study widely used in MBA programs and the author’s follow-up Harvard Business Review article “Healthcare's Service Fanatics: How the Cleveland Clinic Leaped to the Top of Patient-Satisfaction Surveys” Written by Cleveland Clinic's Chief Experience Officer, the man who spearheaded the organization's transformation Cleveland Clinic will help promote the book via its long-term relationships with Forbes, Fortune, Esquire, Huffington Post, The Washington Post, The Wall Street Journal, and all the major network, cable, and public TV stations ABOUT THE AUTHOR James Merlino, MD, (Cleveland, OH) is the Chief Experience Officer of the Cleveland Clinic health system. He also holds the title of Associate Chief of Staff, and is a practicing staff colorectal surgeon in the Digestive Disease Institute. He is the founder and current president of the Association for Patient Experience and is a recognized world thought leader in the emerging field of patient experience. The Courage to Take Command: Leadership Lessons from a Military Trailblazer Author: Jill Morgenthaler ISBN-13: 9780071834940 Pub Date: NOVEMBER 2014 Price: $ 34.95 AUD $ 39.00 NZD Edition: 1 Previous ISBN: Subject: Business & Economics - Leadership Trim Height: 21 cm Trim Width: 14 cm Pages: 208 Format: Hardcover INTRODUCTION A trailblazing female colonel in the U.S. Army shares unique and powerful leadership lessons to help business professionals at any level overcome obstacles to forge their own path to success Drawing from her personal experience during nearly three decades of service in combat in some of the world's most dangerous war zones, Col. Morganthaler provides strategies and tactics that will help both men and women develop an authentic brand of leadership and succeed at all levels of an organization. She gives readers what they need to know to follow through with their vision, inspire their team, and execute their mission—despite seemingly overwhelming obstacles. • • Solid author platform: Col. Morgenthaler was one of the first women to enter ROTC; to command a company in the DMZ in South Korea; and to command a battalion in the 88th Regional Support Command. She was the highest-ranking woman in the First Armored and First Infantry Division in Bosnia and the first female Homeland Security Advisor for Illinois The author backs up her methods with personal stories of the challenges she faced as a woman in the Army • • She will promote the book during her many speaking engagements to corporations, business associations, government agencies, women's organizations, and university associations; her clients include McDonald's, Costco, American Red Cross, and Boy Scouts of America As the media point person for the Army, Col. Morganthaler has worked with key journalists such as Tom Brokaw, Christiane Amanpour, Tom Ricks (Wall Street Journal), Steven Komarow (USA Today), Dana Priest (Washington Post), and Tom Burns (New York Times), among others ABOUT THE AUTHOR Colonel Jill Morgenthaler (Mount Prospect, IL) served in the U.S. Army as a military intelligence commander in the DMZ in South Korea and Germany (West Berlin), after which she served for 25 years in the Army Reserves, conducting military intelligence operations, psychological operations, humanitarian operations, and civil affairs. She earned the Bronze Star in Iraq. She is now a professional speaker. McGraw-Hill Education PMP Project Management Professional Exam Author: Henrique Moura ISBN-13: 9780071834803 Pub Date: NOVEMBER 2014 Price: $ 60.00 AUD $ 68.00 NZD Edition: 1 Previous ISBN: Subject: Education - General Trim Height: 27 cm Trim Width: 21 cm Pages: 368 Format: Softcover We want to help you succeed on the PROJECT MANAGEMENT PROFESSIONAL EXAM McGraw-Hill Education: Project Management Professional Exam helps you prepare for this important test and earn the certification that will advance your career. Written by a project management expert and trainer, this book provides you with the intensive review and practice that will help you achieve the results you want. Covering all essential processes, this book shows you how project management theory works in practice. Inside you will find extensive review exercises, hundreds of practice questions, a complete practice exam, and experience-based tips to maximize your score. You'll be able to sharpen your skills and boost your confidence--and do your very best on test day. Features: • • • • • One complete sample PMP exam 300 additional test-like practice questions Dozens of review exercises covering all project management knowledge areas Clear explanations for all exercises and practice questions Practical examples that show project management processes in the everyday workplace ABOUT THE AUTHOR Henrique Moura is an internationally experienced project management professional with certification in PMI-PMP (management), PMI-RMP (risk management) and PMI-ACP (agile practices). He was a member of the team developing the Project Management Institute's PMBOK Guide, Fifth Edition and The Standard for Program Management, Second Edition. Over the last decade-plus, he has managed 26 projects across such industries as IT, automobile manufacturing, and ship repair. He has managed complex projects with large implementation teams, multiple vendors, and budgets over 10 million euros. As a project manager trainer, he works regularly in Portugal, Brazil, Oman, France, Spain, Germany, Malaysia and Costa Rica. He has also served as lecturer for several institutions, including Nova Business School, ISEG, FCT, Caledonian College of Engineering (Oman), Universidad por la Cooperación Internacional (Costa Rica), UAL, ISLA, Military Academy, INA and ISEP. The Complete Guide to Option Selling: How Selling Options Can Lead to Stellar Returns in Bull and Bear Markets, 3rd Edition Author: James Cordier, Michael Gross ISBN-13: 9780071837620 Pub Date: OCTOBER 2014 Price: $ 69.95 AUD $ 75.00 NZD Edition: 3 Previous ISBN: 9780071622370 Subject: Business & Economics - Investments & Securities / Options Trim Height: 23 cm Trim Width: 16 cm Pages: 368 Format: Hardcover INTRODUCTION The classic resource for active traders and market professionals selling optionsupdated and expanded for a market where trading volume has reached an all-time high In the third edition of The Complete Guide to Option Selling, the authors share the best new option selling strategies and tools, including how to sell options in the coming age of rising interest rates; how commodities could once again reclaim the crown of investment royalty; how DoddFrank changes the game for individual option sellers; and how to profit from today's market uncertainty. • • Option volume at the Chicago Mercantile Exchange surged in recent years with trading volume setting new records in 2011, 2012, and 2013; as a result, option trading is demanding more media attention and has been featured on shows such as Options Action on CNBC New chapters cover ways to sell options on gold and silver; changing seasonal tendencies in agricultural commodities; the three biggest changes option sellers must adjust to; and critical insight based on the authors' 15 years of working with high net worth investors, • financial advisors, and the media The authors’ market insights have been featured on CNBC, Bloomberg Television, Fox Business News, The Wall Street Journal, Barrons, MarketWatch, Forbes, Morningstar Advisors, Trader Magazine and many others ABOUT THE AUTHOR James Cordier (Tampa Bay, FL, and Chicago, IL) is founder and head trader of OptionSellers.com, the first investment firm in the U.S. to specialize exclusively in managed option selling portfolios for high net worth investors. Michael Gross (Tampa Bay, FL) is director of research at OptionSellers.com and works directly with many of the firm’s clients in planning portfolio strategy. Bank Valuation and Value Based Management: Deposit and Loan Pricing, Performance Evaluation, and Risk, 2nd Edition Author: Jean Dermine ISBN-13: 9780071839488 Pub Date: OCTOBER 2014 Price: $ 170.00 AUD $ 190.00 NZD Edition: 2 Previous ISBN: 9780071624992 Subject: Business & Economics - Investments & Securities / General Trim Height: 23 cm Trim Width: 16 cm Pages: 480 Format: Hardcover INTRODUCTION The professional resource every investment banker must have—the definitive guide to complying with the brand-new Basel III requirements Anchored in the fields of economics and finance, Bank Valuation and Value Based Management, Second Edition details asset-liability management and provides rigorous foundations to discuss the control of value creation and risk in banks. Dermine delivers a framework that addresses critical bank management issues that include fund transfer pricing, risk-adjusted performance evaluation, deposit pricing, capital management, loan pricing and provisioning, securitization, and the measurement of interest rate risk. The book also covers important topics, such as capital management methods, resolution for non-performing loans and investments, and securitization and other structured products. • • Unlike bank textbooks that emphasize institutional arrangements in the banking world, this book is specific to valuating banks and proposes a sound model to do so The Basel Committee of Banking Supervision recently finalized new regulations on capital, • • liquidity, and trading risks for the U.S., China, and the EU; this book provides the most upto-date information available on the subject A leading global figure in investment banking, Dermine is the founder of the INSEAD Centre for International Financial Services As a consultant or director of training programs, Dermine has worked with several international banks, accounting and consulting firms, national central banks, the European Central Bank, and many other international banking organizations ABOUT THE AUTHOR Jean Dermine (Fontainebleau, France) is the Professor of Banking and Finance at INSEAD and has taught at Wharton School of the University of Pennsylvania, the Universities of Louvain and Lausanne, CESAG, NYU, and Stockholm Schools of Economics. Private Wealth Management: The Complete Reference for the Personal Financial Planner, Ninth Edition Author: G. Victor Hallman, Jerry Rosenbloom ISBN-13: 9780071840163 Pub Date: NOVEMBER 2014 Price: $ 115.00 AUD $ 130.00 NZD Edition: 9 Previous ISBN: 9780071544214 Subject: Business & Economics - Personal Finance / Investing Trim Height: 23 cm Trim Width: 16 cm Pages: 768 Format: Hardcover INTRODUCTION The financial advisor’s go-to reference—updated to address important legal and economic changes since the 2008 financial crisis This new edition of Private Wealth Management covers everything from the basics, such as setting financial objectives and understanding the planning process, to more complex issues involving equities and fixed income securities. Readers learn everything they need to know about retirement income planning, bond and fixed income investments and risks, asset allocation decisions, the pricing of life annuities, and lifetime wealth transfer techniques. • • Takes financial advisors step by step trip through the process of planning their clients’ financial futures Brings readers up to date on major new tax legislation, including the "Tax Relief, Unemployment Insurance Reauthorization, and Job Creation Act of 2010," "American • • Taxpayer Relief Act of 2012," and “Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010” The book addresses low interest rates brought about by the Great Recession, policy changes involving health and disability insurance, and “Patient Protection and Affordable Care and Health Care Reconciliation Act of 2010” The authors have served as consultants for IBM, Merrill Lynch, Fidelity Investments, the National Education Association, CIGNA Corporation, Merrill Lynch, Prudential Insurance, International Foundation of Employee Benefit Plans, and many other organizations ABOUT THE AUTHOR Jerry S. Rosenbloom (Philadelphia, PA) is the Frederick H. Ecker Emeritus Professor of Insurance and Risk Management and Academic Director of the Certified Employee Benefit Specialist (CEBS) Program at the Wharton School of the University of Pennsylvania. He is also a Senior Fellow in the Leonard Davis Institute of Health Economics and a Senior Fellow in the Financial Institutions Center at the Wharton School. Victor Hallman (Philadelphia, PA) is a Lecturer in Financial and Estate Planning in the Insurance and Risk Management Department of the Wharton School, University of Pennsylvania. Dual Momentum Investing: An Innovative Strategy for Higher Returns with Lower Risk Author: Gary Antonacci ISBN-13: 9780071849449 Pub Date: NOVEMBER 2014 Price: $ 69.95 AUD $ 75.00 NZD Edition: 1 Previous ISBN: Subject: Business & Economics - Investments & Securities / Stocks Trim Height: 23 cm Trim Width: 16 cm Pages: 256 Format: Hardcover INTRODUCTION The investing strategy that famously generates higher returns with substantially reduced risk-presented by the wildly successful investor who invented it Dual Momentum Investing details the author’s own momentum investing method that combines U.S. stock, world stock, and aggregate bond indices- a formula proven to dramatically increase profits while lowering risk. Antonacci reveals how momentum investors could have achieved long-run returns nearly twice as high as the stock market over the past 40 years, while avoiding or minimizing bear market losses-and he provides the information and insight investors need to achieve such success going forward. His methodology is designed to pick up on major changes in relative strength and market trend. • • Antonacci first introduced his dual-momentum strategy in a 2011 NAIIM award-winning research paper, which created a major buzz in the investing world Dual momentum is a new paradigm that dynamically adjusts to market risk and keeps • • investors safe from the vagaries of today's highly volatile markets Well-known and highly respected in the investing world, the author is the developer of the Global Balanced Momentum Index, the Risk Parity Momentum Composite, the Dual Momentum Sector Rotation model, and the Global Equities Momentum model Antonacci was the 2012 winner of the prestigious Wagner Awards for Advancements in Active Investment Management given annually by the National Association of Active Investment "A treasure of well researched momentum-driven investing processes." Gregory L. Morris, Chief Technical Analyst and Chairman, Investment Committee of Stadion Money Management, LLC, and author of Investing with the Trend ABOUT THE AUTHOR Gary Antonacci has over 30 years experience as an investment professional focusing on under exploited investment opportunities. In 1990, he founded Portfolio Management Consultants, which advises private and institutional investors on asset allocation, portfolio optimization, and advanced momentum strategies. He earned an MBA at Harvard.