Join Cambridge Live
Recruitment Information Pack
1
February 2015
Thank you for your interest in the role of fundraising manager for Cambridge Live. I hope that our
recruitment pack will inspire you to get involved and make an important contribution to arts and
entertainment activities in Cambridge.
Cambridge Live is a new charity set up to run the Cambridge Corn Exchange and Guildhall,
Cambridge Folk Festival and Cambridge City Events; making a key contribution to accessible culture
in the region, and underpinned by a sound commercial basis.
Currently through a wide range of excellent and innovative activities we reach nearly 300,000
visitors each year. An eclectic mix of products and services will give the charity a broad base; from
the Brussels Philharmonic and the Philip Glass Ensemble playing at the Corn Exchange to cookery
competitions and boxing matches in the Guildhall; from Folk Festival workshops on willow sculpture
and children’s instrument-making to Van Morrison and the Fisherman’s Friends; and from festive
fireworks and the Tour de France to Paul Weller and Paloma Faith these all make up the programme
of over 400 performances a year.
The main charitable purpose of the organisation will be the advancement of art for the public
benefit. Quality and excellence underpin all the programming, as well guaranteeing community
outreach and engagement, which will form an important component of this ethos. Our commercial
activities through selling services and space and managing conferences and other events sit
alongside, operating in the trading company. Cambridge Live will be operational from 1 April 2015
when the staff and assets will transfer from Cambridge City Council. The organisation will be run on
a day to day basis by a managing director and a team of approximately fifty staff, who will be
employed by the charity. Cambridge Live is expected to have a turnover of some £5m per annum.
This new organisation has been set up as a charitable company, limited by guarantee and governed
by a board of trustees who will also act as company directors. The board will be led by the founding
chair and will consist of eleven trustees in total, two of whom will be nominated by Cambridge City
Council.
If you are excited about the prospect of contributing to this new organisation and believe you have
the high-level skills, experience, energy and commitment required, then we would be delighted to
hear from you.
Sara Garnham
Founding Chair,
Cambridge Live
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Cambridge Live
Recruitment Information Pack
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February 2015
Welcome to Cambridge Live
1. Introduction to the Role
Setting Up Cambridge Live
Cambridge City Council commissioned a report to outline proposals to establish an alternative
delivery mechanism for elements of the Arts & Recreation Service, namely the Cambridge Corn
Exchange, Cambridge Folk Festival, and outdoor events.
The report was based on a study completed by consultants Bates Wells Braithwaite, (BWB) in
association with Festivals & Events International (FEI). Officers recommended that a Trust be
established on the basis of the business case and an analysis of the risks and benefits in relation to
the options available to the Council. The key drivers for the council are:



To reduce the subsidy required to these services
To provide a sustainable financial and operational basis on which the services can thrive
To manage and mitigate the increasing risk to the authority of continuing to provide the
services directly
The Community Services Scrutiny Committee received a report in March 2014 from the Head of Arts
and Recreation regarding the future management arrangements for the Cambridge Folk Festival and
Cambridge Corn Exchange. The Director of Customer and Community Services outlined the rationale
behind the proposal. She stated that the current delivery method was not sustainable in the long
term. She stated that public consultation, over a number of years, had indicated public support for
the events but had consistently highlighted unhappiness about any financial subsidy to support the
events. The Head of Arts and Recreation confirmed the following to the committee:
i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
A decision to move to an arms-length trust should be regarded as permanent as it would be
very difficult undo once agreed
The relationship of the Trust Board and the Council would be key
A strong board with a range of skills would be needed
The model had been adopted successfully elsewhere
The decision was based on securing the future of the events rather than looking for savings
Trade Unions had been involved in the early discussions and risks to staff had been
considered
A working group would set the ethos for staff and good relationships had already been
established
The financial separation of the trust could include a 5 year capped subsidy which could be
reduced if not needed. Some degree of flexibility would be needed
Whilst it was anticipated the remaining outdoor events programme would run ‘as is’ in 2015
via the Trust, a review would take place in 2014 to determine future arrangements
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The Executive Councillor for Community Arts and Recreation resolved:
i.
ii.
iii.
iv.
v.
vi.
To approve in principle the establishment of a Trust to run Cambridge Corn Exchange,
Cambridge Folk Festival and other events, and to authorise work to progress this
To approve that a Working Group should be set up as outlined in section 3.10 of the Officer’s
report, to support the work involved in the implementation stage.
To agree that the following further work (see section 3.10 of the officer’s report), which has
wider implications for the Council, is progressed in discussion with the relevant Directors
and the Working Group prior to discussion at Strategy & Resources Scrutiny Committee and
final authorisation by the Executive Councillor for Customer Services and Resources:
 Management of transfer of staff
 Funding Agreement
 Agreement of property, land use and other rights
 Expectations and relationships between the Council and the Trust
To delegate authority for all other decisions necessary to implement and establish the Trust
(including the appointment of a Chair) to the Director of Customer and Community Services
in discussion with the Working Group
To acknowledge the indicative timetable for implementation, and agree that this may be
varied in accordance with the delegation in iv. above
To bring forward proposals to the autumn 2014 committee cycle for a refreshed programme
of outdoor events
For more details see Community Services Scrutiny Committee Thursday, 16th October, 2014
http://democracy.cambridge.gov.uk/ieListDocuments.aspx?CId=176&MId=2572&Ver=4 and Strategy
and Resources Scrutiny Committee Monday, 20th October,
2014http://democracy.cambridge.gov.uk/ieListDocuments.aspx?CId=159&MId=2550&Ver=4. This
was subsequently ratified by full council in November 2014.
We are currently in the process of finalising the legal arrangements ready for transfer in April 2015.
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2. Background Information
Cambridge Live
Currently reaching over 300,000 people each year who engage in the activities to be managed by the
trust, the organisation will take on the responsibility to deliver the main cultural agenda in
Cambridge and for the region:
Cambridge Live will
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Have the largest regional arts venue with a max capacity of 1800 and annual performance of
more than 220 events
Manage the Cambridge Folk Festival which celebrated its 50th birthday in 2014 with a
maximum capacity of 10,000 and over 250 performances, workshop and events over the
weekend it is acknowledged as a leading world folk festival
Run a summer programme reaching over 62,000 people with a range of events; many free
to attend
Develop the use of the Guildhall public spaces which currently host over 150 diverse events
attracting 35,000 visitors
To see more of how our customers enjoy the programme go to www.cambridgelivetrust.co.uk
Cambridge Folk Festival
www.cambridgefolkfestival.co.uk/
Cambridge Folk Festival ‘Europe’s most prestigious folk festival’ (The Times), is one of the longest
running and most famous folk festivals in the world. Now in its 50th year, the festival has featured
legendary artists - Joan Armatrading, Emmylou Harris, Jimmy Cliff, Jools Holland and Van Morrison to
name but a few. It also has been, and continues to be, a launch pad for new folk artists with an
amazing before-they-were-famous back catalogue including KT Tunstall, Mumford & Sons, Laura
Marling and Newton Faulkner. The festival is a regular sell out event with 10,000 people attending
each day; it is broadcasted to around 13 million people nationwide via media partnerships including
Sky Arts and BBC Radio 2. The Festivals appeal goes beyond its enviable programme; set in a
beautiful intimate park location with cool campsites, the festival aims to promote ethical and
environmental responsibility and was a winner of A Greener Festival Award in 2012 and 2013.
Cambridge Folk Festival was honoured with the Lifetime Achievement Award from the 2014 BBC
Radio 2 Folk Awards.
Endless reinvention of traditions is the name of the Cambridge game, and “Folk” doesn't begin to cover the full
th
range of what's on offer – Independent 4 August 2014
Cambridge Corn Exchange
www.cornex.co.uk
Cambridge Corn Exchange is the largest and one of the most versatile entertainment and conference
venues in the eastern region. Built in 1875 to serve as a Corn Exchange and later as an events venue,
it was formally turned into a concert hall in 1986. Some of the artists who have performed at
Cambridge Corn Exchange include Oasis, Jimmy Carr, Amy Winehouse, Eddie Izzard, Darcey Bussell,
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Sir Simon Rattle, Jools Holland, Van Morrison, Chuck Berry and Thom Yorke, to name but a few. The
venue’s flexible space works in many formats, from a 1300 seated theatre to an 1849
standing/seated capacity rock concert with many variations in between. Today Cambridge Corn
Exchange is an attractive space for the corporate and even international conferencing market as well
as the rock & pop and comedy touring industry and has a well-supported and expanding large-scale
classical music programme.
The Corn Exchange has recently had an image overhaul, new branding was introduced in 2012 and
included a rework of the What’s On Guide as well as the website. As part of this, the venue has
established a new direction in programming which aims to include the well-loved but also to push
the boundaries with some edgier artistic programming.
We have established an education programme and are committed to fostering new partnerships to
further this work thus enabling it to be far-reaching, sustainable and of high quality. In 2013 state-ofthe art PA and lighting were installed and we continue to develop and maintain our resources so
that the Corn Exchange remains at the forefront of entertainment in the Eastern Region.
Guildhall Halls, Cambridge
www.cambridge.gov.uk/guildhall
Set in the heart of Cambridge City Centre and overlooking the popular market and shopping areas,
The Guildhall is the city’s civic building. It is steeped in history and home to the Guildhall Halls.
There are two interlinked halls – the large and small hall, offering a versatile space for hire. The
large hall features high ceilings, chandeliers and historical portraits, the small hall is filled with
natural light. The halls are well loved by the local community and corporate world alike, the diary is
filled with everything from local art exhibitions to professional conferences, fine dining to classical
music. Its city-centre location gives the venue a most enviable postcode and its close proximity to
the Cambridge Corn Exchange adds multi-site conferencing opportunities. Most recently the venue
has become licensed for civil wedding ceremonies.
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3. Job Description
The main purpose of the job role:
The Fundraising Manager will be responsible for developing, managing and delivering new funding
strategies across a broad range of income streams including individual donations and private
philanthropy, grant funding, e.g. statutory and trusts and foundations, and corporate support. These
funding streams are vital to the future success of Cambridge Live.
Aims and Outputs/Outcomes
Aims
1
Outputs/ Outcomes
Fundraising
1. Achieve current sponsorship targets
Develop the fundraising
capabilities of the organisation by
developing a robust mix of
membership schemes, individual
giving programmes, sponsorship
sales, and trust and foundation
applications.
2. Research, recommend, developing and implement
new and innovative strategies to deliver long term
support for the work of Cambridge Live
This is a position that will work
very closely with the Managing
Director, the Senior Management
team and the Chair and Trustees.
3. Research and recommend Cambridge Live’s future
potential for successful fundraising in the context of
its position locally, regionally and nationally
4. Establish opportunities for audience/supporter
fundraising streams including online donations,
membership schemes and the maximisation of box
office data
5. Agree fundraising priorities and identify appropriate
use of resources in a short and long term plan
6. Maximise income from individual philanthropy,
corporate sponsorship and grants
7. In conjunction with Trustees and the Senior
Management Team, maintain effective relationships
with existing supporters
8. Build and manage an effective CRM system
2
Budgets and targets
Forecast and keep within budget.
1. Manage and monitor fundraising expenditure
budgets
2. Provide regular forecasts for fundraising targets,
identifying areas of risk in advance
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3
Internal communications and
team working
Internally take on the role of
fundraising advocate.
Collaborate with the Cambridge
Live team to maximise
opportunities and build effective
working relationships internally.
1. Communicate funder/supporter interests and
opportunities to Senior Management to inform
future strategic planning
2. Devise and manage a programme of cultivation and
advocacy events across the organisation
3. Attend Trustee Board meetings if requested to do so
4. Assist in occasional duties which the Managing
Director may request from time to time
5. Keep up to date with developments in fundraising
and provide information to the Managing
Director/Senior Management Team/Board as
appropriate
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External communications
Contribute to the building of
Cambridge Live's reputation in
the region and nationally
1. Proactively represent the organisation in a
professional manner
2. Develop and maintain effective relationships and
partnerships across the region
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4. Person Specification
Competencies required for the role - Essential
Proof of the right to work in the UK will be required
References will be checked prior to employment
Knowledge
Skills
Values
A good level of Maths
and English at least to
GCSE standard
Proven significant and successful fundraising
experience across a range of income streams
within a large arts or community
organisation
Initiates
Proven experience of working with limited
supervision and successfully achieving
agreed targets and drafting clear strategies
Flexible
Detailed knowledge and
experience of the needs
and motivations of
individual, corporate and
grant supporters
High standard of
computer competency
and literacy
An up to date knowledge
of fundraising best
practice and industry
legislation
Demonstrable experience in identifying and
developing new funding streams
Experience of writing successful grant
applications and corporate sponsorship
proposals
Proven networking and advocacy skills
Proven experience in building and managing
CRM systems
Sound financial, business and commercial
acumen
Excellent budget management
Experience of contracting sponsorship deals
and income arrangements
Proven ability to clearly and concisely
present data and information, both
informally and formally, in written and
verbal format
Excellent organisational skills
Ability to plan, balance and cope with
competing priorities
A personal enthusiasm for arts,
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A team player
Outcome focused
Influence rather than tell
entertainment and community events
The ability to relate to and build productive
relationships with a broad range of
stakeholders and potential supporters
A self-motivated, target-driven worker with
an imaginative and creative approach to
their work
A persuasive, confident and engaging
communicator and negotiator
A confident public speaker
A team player, keen to work towards shared
organisational goals
A commitment to Equal Opportunities and
Diversity
Ability to motivate and enthuse staff,
colleagues, and external supporters
The appointment will be made on a salary of circa. £30,000 with an 8% employer pension
contribution. The post will attract 25 days holiday. Standard terms and conditions will be
commensurate for the sector.
5. Recruitment Timetable
The application period will close at midnight on Monday 9th March 2015 and interviews will take
place week commencing Monday 23rd March 2015.
6. How to Apply
All applicants should apply in writing and submit the following:
(i)
(ii)
(iii)
CV
Covering letter/supporting statement setting out why you are suitable for the
role and how you can evidence this together with why you are interested in the
role (no more than 3 sides of A4)
Details of two referees who can be approached once an offer of appointment
has been made
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Please return your application to [email protected]
Please make clear your preferred contact details.
The deadline for the receipt of applications is Midnight on Monday 9th March 2015.
Thank you for your interest.
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