&
DESSERTS
Original New York Cheesecake. See back cover for details.
WELCOME
TO JUNIOR’S!
1950s
Junior’s opens on Election Day 1950.
In 1955, the Brooklyn Dodgers won
the World Series.
Hail a taxicab anywhere in New York
City and tell the driver, “Take me to
the best cheesecake in New York.”
Odds are you’ll end up at the corner of
Flatbush and DeKalb Avenues in
Brooklyn. At Junior’s. Founded by
Harry Rosen in 1950, Junior’s landmark restaurant is known as the
home of New York’s best cheesecake.
For decades, Brooklynites (and other
New Yorkers) have come here to eat,
laugh, argue, and kibitz over cheese-
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cake. In the 1950s, an entire generation came of age at Junior’s. Our
cheesecake was as important as the
Brooklyn Dodgers…the Fox Theater…
Coney Island…Brighton Beach. Today,
loyal customers still come—from all
over and all walks—of life. Famous
mayors. Presidents. Hall of Fame
athletes. Authors, singers, movie
stars. In fact, it’s as true today as it
Founder Harry
Rosen and his
master baker
Eigel Petersen hit
upon the secret
formula for
Junior’s Famous
Cheesecake, the
same recipe we
use today.
was over 50 years ago when we started: you haven’t really lived until
you’ve had cheesecake from Junior’s.
ORDER 800 958 6467
juniorscheesecake.com
1960s
Junior’s holds fast
to Brooklyn and its
cheesecake. “It’s
hard to build a reputation, it’s even
harder to keep it.”
- Harry Rosen
1970s
Junior’s
cheesecake
is rated #1
by New York
magazine.
2000s
Junior’s opens two
new restaurants in
Manhattan: Grand
Central Station and
Times Square. And
www.juniorscheescake.com
is launched.
1980s
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Junior’s cheesecake
becomes available
through mail order.
1990s
A new Generation of
Rosens heads the
world famous Junior’s
in Brooklyn.
A New York Original!
What all New York-style cheesecakes
aspire to be. Creamy but not heavy,
light without falling apart as you take
a forkful, and of course, that rich flavor.
Rated best overall cheesecake,
The Wall Street Journal, 2006.
Net wt: 3lbs. $31.95
1950s
A. Strawberry Cheesecake
The original World’s Most
Fabulous Cheesecake is
topped with fresh strawberry
pie filling and baked into a
shortbread pie crust. Finished
with our macaroon crunch.
Net wt: 3.5 lbs. $41.95
A NEW YORK TRADITION BEGINS
S
ince the 1950s only
B. Brownie Marble Swirl
three men have made
cheesecakes at Junior’s.
EBBETS FIELD
In 1955, the Brooklyn Dodgers won
the World Series. They played their last
game at Ebbets Field in 1957.
The first was Junior’s
original master baker, Eigel
Petersen. He and restaurant
founder Harry Rosen conducted laboratory-like experiments, testing and tasting,
to create the magic formula,
using only Philadelphia®
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OUR MASTER BAKER
Eigel Petersen helped
to create the magic
formula for Junior’s
cheesecakes, the same
recipe we use today.
fresh eggs and vanilla.
in
C. Raspberry Swirl
A delicately delicious whirl
of fresh raspberry purée
in a delightful contrast with
the smooth richness of
Junior’s cheesecake.
Net wt: 3 lbs. $31.95
D. Chocolate Swirl
cream cheese, heavy cream,
Handblended
Tasty chocolate-brownie
mix and cheesecake with a
chocolate-brownie bottom.
Net wt: 3 lbs. $31.95
Delicious rich chocolate is
mixed in by hand to create
a seductive marble effect
and chocolate bottom.
Net wt: 3 lbs. $31.95
E. Pumpkin Swirl
Outrageously smooth
with cinnamon overtones.
Net wt: 3 lbs. $31.95
small
batches. No water. No fillers.
Just pure goodness. For
our swirls and fruit-topped
cheesecakes, we use only the
freshest fruit, homemade
A
OPENING DAY
The doors to Junior’s
officially opened on
Election Day, 1950,
introducing New
Yorkers to the
World’s Most
Fabulous Cheesecake.
purées, imported chocolate
and fresh spices…you’ll
taste the difference from
Junior’s.
ORDER 800.958.6467
juniorscheesecake . com
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A. Rugelach
1960s
Raisins, cinnamon and walnuts are
rolled in luscious cream-cheese dough,
and baked to a golden brown. Sent
in a gold gift tin.
Net wt: 2lbs. $31.95
THE TRADITION CONTINUES
A
B. The Best of Junior’s Four-Flavor Sampler
Enjoy our award-winning New York
cheesecake flavors, direct from our
famous restaurants. Divided into
quarters, these flavors include our
Original New York, Raspberry Swirl,
Chocolate Ganache and Cherry
Crumb cheesecakes.
Net wt: 3 lbs. $35.95
fter Junior’s opened it
quickly became known
as the place for great
C. Sugar-Free Low-Carb
Cheesecake 8" Sampler
food, great value, and
88 AT A TIME
of course, fabulous cheese-
We continued to bake each
cheesecake in batches of 88
at a time, hand-blending
each batch for consistency.
We still do the same today.
cake. In the 1960s, Harry
Rosen retired and Walter
HOW TO WIN
The Dodgers were the home grown
symbol of how to win: when you get
knocked down, you get up again—the
eternal secret to success.
and Marvin, the second
generation of the family,
took over the restaurant.
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during this decade, the
Rosens held steadfast to
downtown Brooklyn and
Junior’s Restaurant by
all
people
feel
welcomed. After all, everyone
loves our cheesecake…it’s
Our Original New York cheesecake,
but low in carbs (only 3.2 net carbs
per serving) and sugar free. Made
with Xylitol, all-natural sweetener.
Plain. Net wt: 3 lbs. $34.95
Includes Plain, Chocolate Swirl with
Cherries, Strawberry Swirl and
Chocolate Ganache.
Serves 18. Net wt: 4.5 lbs. $49.95
Brooklyn businesses closed
where
D. Junior’s Original Sugar-Free
Low-Carb Cheesecake
E. 10" Sampler
As many of the landmark
keeping Junior’s a place
Flavors include raspberry swirl,
chocolate swirl, cappuccino, and plain.
Net wt: 3 lbs. $38.95
ELECT KENNEDY
Bobby Kennedy campaigned
for the Senate and the
presidential nomination in
Brooklyn. Here he is in 1965
when he pledged to help keep
the Navy Yard open.
a unifying force.
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A. Chocolate Layer Cake
1970s
WE’RE
I
#1!!!
n 1973, Junior’s found
its cheesecake celebrated
in print. Ron Rosenbaum
WE’RE #1!
In 1973, New
York Magazine
published
the results of
their secret
cheesecake
contest. A panel
of six judges
voted Junior’s
cheesecake the
best in all of
New York!
of The Village Voice
Layers of moist, rich
chocolate cake, chocolate
ganache, and chocolate
fudge frosting.
Net wt: 2.75 lbs. $34.95
B. Chocolate Mousse Cheesecake
Cheesecake topped with
chocolate mousse, covered
with ganache and coated
with tasty chocolate chips.
Now even larger.
Net wt: 3.5 lbs. $39.95
C. Peanut Butter Cheesecake
made with Reese’s®
they serve at Junior’s…
Original New York cheesecake is combined with fresh
peanut butter, baked on a bed
of moist chocolate cake and
real Reese’s peanut butter
cups. Topped with peanut
butter mousse, and more
Reese’s.
Net wt: 3.25 lbs. $39.95
it’s the best cheesecake in
D. Devil’s Food Cheesecake
had this to say… “There will
never be a better cheesecake than the cheesecake
the material world.” That
same
year,
Magazine
New
York
conducted
a
blind taste test and rated
Junior’s the best cheesecake in the New York. To
celebrate we ordered orangecolored “We’re #1” buttons
for our entire staff. We’re
still making history with
these incredible creations
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A FAMILY AFFAIR
Almost any day of the
year, there’s a family at
Junior’s celebrating a
birthday, anniversary,
graduation or
homecoming. All
marking the occasion
with our famous
cheesecake.
Our Original New York
cheesecake is combined with
our famous Devil’s Food Cake.
Layers of rich chocolate cake
and fudge frosting adorned
with devilishly large
chocolate chips and shavings.
Recently featured on Food
Network’s "Throwdown with
Bobby Flay."
Net wt: 2.75 lbs. $39.95
A
B
CONEY ISLAND
CYCLONE
The Cyclone
rollercoaster, built in
1927, is still diving,
whipping, rolling and
terrifying riders today.
that pair chocolate and
cheesecake—a marriage
that could have only been
made in Brooklyn.
ORDER 800.958.6467
juniorscheesecake . com
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9
D
1980s
CHEESECAKE FOR EVERYONE!
I
SAVE THE CHEESECAKE!
Late on a hot Sunday, August
17, 1981, a fire destroys the
roof and top floor of Junior’s.
As firefighters shot water
into the building, onlookers
chanted: “Save the cheesecake,
save the cheesecake!”
n 1989, Junior’s cheese-
cake became available
for mail order and the
A. Lemon Coconut Cheesecake
Our Original New York
cheesecake is topped with
fresh lemon custard creme,
layered with moist yellow
chiffon cake and finished
with real butter-cream
frosting and fresh coconut.
Net wt: 3.25 lbs. $39.95
entire country learned
B. Carrot Cake Cheesecake
what Brooklynites have
Our Original New York
cheesecake is layered with
a traditional carrot cake,
made with fresh carrots
and cinnamon. Frosted
with Junior’s own
cream-cheese frosting.
Net wt: 3.25 lbs. $39.95
known for decades: “You
haven’t really lived until
you’ve
had
cheesecake
from Junior’s.” We guarantee
perfect delivery of your
Junior’s cheesecake any-
NEW!
10
where! We ship frozen in
stay-fresh packaging specially designed to safely
transport Junior’s cakes
and cheesecakes. Upon
arrival
you
can
GRAND
REOPENING
Grand Reopening Day of
Juniors in May 1982, and
Harry Rosen at the event thanking
God, thanking Brooklyn,thanking
everyone for coming.
C. Red Velvet Cheesecake
A traditional favorite with
a Junior’s twist. Homemade
moist red velvet cake is
layered with our Original
New York cheesecake and
our famous cream cheese
icing. Adorned with even
more icing and cake crumbs.
Net wt: 2.75 lbs. $39.95
D. Strawberry Shortcake
Cheesecake
Our Original New York
cheesecake meets our famous
Strawberry Shortcake. Moist
yellow chiffon cake, layered
with real whipped cream,
strawberry cheesecake
topped with fresh strawberries and whipped cream.
Net wt: 3 lbs. $39.95
serve
immediately, refreeze or
refrigerate. Whatever you
choose, your Junior’s cake
will taste as fresh as if you
were enjoying it in one
of our restaurants.
ORDER 800.958.6467
juniorscheesecake . com
NEW!
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1990s
2000s
A. Cherry Crumb
Luscious cherries and
delicate streusel crumb
topping mixed with our
Original New York cheesecake.
Net wt: 3 lbs.
Price $31.95
A NEW GENERATION
W
B. Apple Crumb
JUNIOR’S ON BROADWAY
In the heart of New York's theatre
district known as the “Crossroads of
the World”, our Junior's location
opens in Times Square, June, 2006.
hile the third generation of the Rosen
family has taken the
C. Happy Birthday
Devil's Food Cheesecake
helm, many of the old
traditions continue …we still
have great food and great
service, and, of course, the best
cheesecake. Changes have also
12
taken place: two new locations
in
Manhattan,
a
website,
www.juniorscheesecake.com,
and
many
new
items,
including sugar-free products.
A NEW YORK LANDMARK
Mayor Guiliani dedicates the corner of
Flatbush and DeKalb Avenues in honor of
Harry Rosen. The event celebrated the
publication of our cookbook, Welcome to
Junior’s!, in March, 1999.
“Few things in life are certain,
but one incontestable verity is
Junior’s
damn
the
serves
the
cheesecake
Rosen
family
best
or
as...
might
Tart apples, cinnamon
and delicate streusel
crumb topping mixed
with our Original
New York cheesecake.
Net wt: 3 lbs.
Price $31.95
SAY ‘CHEESECAKE’,
MR. PRESIDENT!
President Clinton
poses with our staff
during a campaign
visit to our Brooklyn
restaurant.
say with typical Brooklyn
dissidence, ‘the most fabulous
cheesecake in the world.’”
Our original Devils Food
Cheesecake is now dressed
up for that special birthday.
New York Cheesecake
sandwiched between layers
of rich chocolate cake and
fudge frosting adorned
with devilishly large
chocolate chips and
shavings. Featured on Food
Network’s “Throwdown with
Bobby Flay.”
Net wt. 2.75 lbs.
Price $41.95
A
D. Tiramisu Cheesecake
Layers of Junior's
New York Cappuccino
Cheesecake, tiramisu
cream, chiffon cake
soaked in coffee, and
more tiramisu cream.
Dusted with cocoa, coffee
beans, and dollops of
cream. The entire cake
is wrapped in chiffon cake
with a beautiful designer
pattern. Elegant and
beautiful dessert that
tastes as good as it looks.
Net wt 2.25 lbs.
Price $39.95
Raymond Seitz, Condé Nast Traveler, 2004
ORDER 800.958.6467
juniorscheesecake . com
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ORIGINAL NEW YORK CHEESECAKE
CHERRY CRUMB
APPLE CRUMB
CHOCOLATE LAYER CAKE *
CHOCOLATE MOUSSE CHEESECAKE *
DEVIL’S FOOD CHEESECAKE*
LEMON COCONUT
CHEESECAKE*
PEANUT BUTTER CHEESECAKE
MADE WITH REESE’S®*
STRAWBERRY SHORTCAKE
CHEESECAKE*
STRAWBERRY CHEESECAKE*
14
ORDERING
BROWNIE MARBLE SWIRL
CHOCOLATE SWIRL
PUMPKIN SWIRL
&
RASPBERRY SWIRL
DESSERTS
IS A PIECE OF CAKE
Check out juniorscheesecake.com,
for additional cakes & seasonal products.
RUGELACH
BEST OF JUNIOR'S
8" FOUR-FLAVOR SAMPLER
RED VELVET CHEESECAKE *
SUGAR-FREE LOW-CARB CHEESECAKE 8" SAMPLER
8" SUGAR-FREE LOW-CARB PLAIN CHEESECAKE
(NOT SHOWN)
CARROT CAKE CHEESECAKE*
10" SAMPLER*
HAPPY BIRTHDAY
DEVIL'S FOOD CHEESECAKE *
TIRAMISU CHEESECAKE *
CHRISTMAS SWIRL
&
ORDER FORM
DESSERTS
BILLING INFORMATION
CHEESECAKES
QTY.
Original New York Cheesecake
NAME
BILLING ADDRESS
CITY
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)
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SHIPPING INFORMATION
NAME
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IF NO ONE AT HOME ?
(CIRCLE ONE)
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MESSAGE (230 CHARACTERS MAX.)
www.juniorscheesecake.com
PRICE
$31.95
Strawberry Cheesecake*
$41.95
Chocolate Swirl
$31.95
Raspberry Swirl
$31.95
Brownie Marble Swirl
$31.95
Pumpkin Swirl
$31.95
Apple Crumb
$31.95
Cherry Crumb
$31.95
Chocolate Mousse Cheesecake*
$39.95
Best of Junior’s Four-Flavor Sampler
$35.95
Sugar-Free Plain
$34.95
Sugar-Free Sampler
$38.95
Rugelach
$31.95
Lemon Coconut Cheesecake*
$39.95
Carrot Cake Cheesecake*
$39.95
Strawberry Shortcake Cheesecake*
$39.95
Red Velvet Cheesecake*
$39.95
Devil’s Food Cheesecake*
$39.95
Peanut Butter Cheesecake made w/Reese’s®* $39.95
*For additional orders, please make copies.
METHOD OF PAYMENT
Chocolate Layer Cake*
$34.95
Payment enclosed (check or money order payable to
Junior’s or valid gift certificate)
10" Sampler*
$49.95
Christmas Swirl (seasonal)
$34.95
American Express
Heart (seasonal)*
$39.95
Happy Birthday Devil's Food Cheesecake*
$41.95
Tiramisu Cheesecake*
$39.95
Visa
Discover
Diner’s Club
Expiration Date
TOTAL
MasterCard
Junior’s Gift Certificate
/
Card or Certificate Number
*These cakes ship separately. Combined shipping rates do not apply.
COLLECTABLES
(Shipped separately from cheesecakes.)
Standard Shipping for collectables is 3-day service at $7.00 for up to 5 items.
Security Code #
Signature
All products are certified dairy.
Check our website, WWW. JUNIORSCHEESECAKE . COM ,
for additional cakes and seasonal products.
T-shirt
$15.95
Baseball Cap
$19.95
Mug
$15.00
Junior's Cheesecake Cookbook
$21.95
DELIVERY DATE
Next Available Shipping Date
Thanksgiving (order by Nov. 18)
Hanukkah - First Day (order by Dec. 15)
Christmas or Kwanzaa (order by Dec. 16)
New Year’s Eve (order by Dec. 28)
On or About
/
Month
/
Day
Year
SHIPPING INFORMATION AND CHARGES
• Orders must be received no later than 3:00 PM
One Day Prior to Shipping!
• Delivery is available in the Continental U.S., Hawaii
and Alaska.
• There is no delivery available to P.O. Box numbers.
• Standard shipping is 2-day Economy service available for
shipments leaving Monday through Wednesday with
delivery Wednesday through Friday.
• If you order for Next Day delivery to be made on Tuesday
through Friday, use Overnight S&H rates.
• For Saturday delivery, you must ship Friday and use
Overnight S&H rates plus $15.00.
• Hawaii and Alaska service available for shipments
Monday and Tuesday with delivery by Friday. You must
use Overnight S&H rates plus $15.00.
• There is no delivery on Sunday, Monday and the following
Holidays: New Year’s Day, Memorial Day, Independence
Day, Labor Day, Thanksgiving Day and Christmas Day.
• IF RECIPIENT IS NOT AVAILABLE TO ACCEPT DELIVERY
OR A SIGNATURE RELEASE WAS REQUESTED, THE
GUARANTEE SHALL NOT APPLY.
CHEESECAKE SHIPPING CHARGES
Number of Cakes
2-Day
Overnight
(per delivery destination) (bus. delivery by 4:30 PM) (delivery by 10:30 AM.)
(res. delivery by 7:00 PM)
1
2
3
4
5
6
$11.00
$18.00
$26.00
$32.00
$38.00
$42.00
$20.00
$30.00
$40.00
$46.00
$52.00
$58.00
Please note: Shipping charges are based on number of items shipped to each location.
Junior's Welcome to Cookbook
$21.95
Easy ordering anytime.....24 hours a day.
Junior’s Gift Certificate
$43.95
www.juniorscheesecake.com
SUBTOTAL :
SHIPPING :
TOTAL :
15
Phone: 1-800-9 JUNIOR (1-800-958-6467)
Fax: 1-718-422-7735
Mail: Junior’s Cheesecake Inc.
386 Flatbush Avenue Extension, Brooklyn, NY 11201
A
D
DESSERTS
S
These deluxe embroidered, low-profile, six
panel-brushed cotton caps have matching
fabric strap with an antique brass buckle.
“Brooklyn NY” printed on back of each
style. One size fits all. $15.95
&
A. Junior’s Baseball Caps
All dressed up for the holidays,
our Original New York
cheesecake swirled with real
strawberry puree, topped with
red and green chips and
wrapped with yellow chiffon
cake on the sides with a
beautiful Christmas tree pattern.
Net wt: 3 lbs. $34.95
386 F atbush Avenue Ex t
Brook yn. N. Y. 11201
Cover: Christmas Swirl
NEW!
B. Junior’s Cheesecake Cookbook
Bake our Most-Fabulous cheesecake
at home. Featuring step by step
instructions and photos of our 50
most famous cheesecakes. $21.95
B
JUNIOR'S LOCATIONS
C
Junior’s Restaurant Brooklyn
386 Flatbush Avenue
Ext at DeKalb
718-852-5257
E. Junior’s T-Shirt
Junior’s Restaurant
Grand Central Station
C. Welcome to Junior’s Cookbook
Welcome to Junior’s! Remembering
Brooklyn with recipes and memories
from its favorite restaurant. $21.95
Lower Level Dining
Concourse
212-983-5257
Bakery on Main
Course near Track 36
212-692-9800
Junior’s Restaurant
Times Square
juniorscheesecake . com
PAID
ORDER 800.958.6467
Back
PRSRT STD
U S POSTAGE
D
“All you want, as you
want it.” That was Harry
Rosen’s philosophy
about our bottomless
cup of coffee. Made from
restaurant quality china
and imprinted with our
logo. Holds 14oz. $15.00
JUN OR S
CHEESECAKE
240 MGM Grand Drive
Mashantucket, CT 06338
860-312-CAKE (2253)
This pre-shrunk, full-cut 100%
cotton, high crew neck T-shirt
proudly proclaims Brooklyn as
“The Cheesecake Capital of the World.”
Black or Orange.
Large and Extra Large only. $15.95
D. Mugs
45th Street between
Broadway and 8th Avenue
212-302-2000
Junior’s Restaurant
MGM Grand at Foxwoods
E