Rating Rationale Brickwork Ratings reaffirms ratings of ‘BWR BB-’ for the Bank Loan facilities amounting to ₹ 12.50 Cr (enhanced from ₹ 8.00 Cr) of Vedamatha Enterprises Pvt. Limited Brickwork Ratings has reviewed the Rating1f or Bank Loan facilities of ₹ 12.50 Cr (enhanced from ₹ 8.00 Cr) of Vedamatha Enterprises Pvt. Limited (VEPL or the ‘Company’) sanctioned/ availed from State Bank of Hyderabad as: Facility Previous Limits (₹ Cr) Present Limits (₹ Cr) Fund Based: Cash Credit 8.00 12.50 Total 8.00 12.50 Rating History Present Rating BWR BB(Pronounced BWR BB Minus) (Outlook:Stable) BWR BB(Pronounced BWR BB Minus) (Outlook:Stable) (Reaffirmation) Tenure Long Term (INR Twelve Crores & Fifty Lakhs only) BWR has essentially relied upon audited financials up-to FY14, projections up-to FY16, publicly available information and information and clarifications provided by the Company’s management. The Rating has factored experience of the promoter and growth in revenue of the company. However, the rating is constrained by the company’s low profit margins, low tangible netwoth, high overall gearing, and low net cash accruals. Background: Vedamatha Enterprises Pvt Ltd (VEPL) was incorporated in 2002 in Bengaluru. The Company was promoted by Narahari Sutrave and Suman Narahari. Before starting VEPL, promoter was engaged in the business of selling silk sarees. The company is an authorized dealer of Hindustan Unilever Ltd (HUL). Promoter has been dealing in HUL products for around 15 years. Further, VEPL is also involved in the business of selling sarees through Devanand Silks, located at Chickpet in Bangalore, which contributes about 6 per cent to VEPL’s turnover. Currently Vedamatha Enterprises having 30 full time employees. Diamond Bag Centre, Raj Marketing, Kusum General Stores are the key customers of the company. 1 Please refer to www.brickworkratings.com for definition of the Ratings www.brickworkratings.com 1 20 Feb 2015 Financial Performance: During the FY14, the total operating income of the Company has increased by 25% to ₹ 61.38 Cr from ₹ 49.31 Cr in FY13. The tangible Net Worth has increased from ₹ 2.52 Cr in FY13 to ₹ 2.71 Cr in FY14 on account of retention of profit. Current ratio has improved in FY 14 to 1.23 times, The Company’s PAT was a meagre Rs 0.19 Crores in FY14 compared to ` 0.15 Crores in the previous year, due to high interest and finance costs. The Company is having high conversion cycle due to high inventory holding days, and consequently gearing levels continued to remain high at 3.57 times as on March 31, 2014. Rating Outlook: Going forward, ability to achieve and sustain revenues, improve the profitability and improved debt protection metrics, will be key rating sensitivities. The outlook is expected to be stable over the year. Analyst Contact Relationship Contact [email protected] [email protected] Phone Media Contact 1-860-425-2742 [email protected] Disclaimer: Brickwork Ratings (BWR) has assigned the rating based on the information obtained from the issuer and other reliable sources, which are deemed to be accurate. BWR has taken considerable steps to avoid any data distortion; however, it does not examine the precision or completeness of the information obtained. And hence, the information in this report is presented “as is” without any express or implied warranty of any kind. BWR does not make any representation in respect to the truth or accuracy of any such information. The rating assigned by BWR should be treated as an opinion rather than a recommendation to buy, sell or hold the rated instrument and BWR shall not be liable for any losses incurred by users from any use of this report or its contents. BWR has the right to change, suspend or withdraw the ratings at any time for any reasons. www.brickworkratings.com 2 20 Feb 2015
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