1. business and industrial
2. business operations
3. business plans

3 & 4 March 2015
Australian Technology Park, Sydney
Personalisation in a new golden era
Bill Rasmussen
Jeff Gomez
Marc Watson
Founder, ESPN, Legendary Entrepreneur
and Strategic Business Advisor (USA)
CEO
Starlight Runner Entertainment (USA)
Former CEO
BTTV (UK)
Gill Whitehead
Michael Ebeid
Richard Finlayson
Director of Audience Technologies & Insight,
Channel 4 (UK)
CEO & Managing Director
SBS
Director of Television
ABC
REGISTER TODAY // www.acevents.com.au/broadcasting // 02 8908 8555
Welcome to the 13th annual
Australian Broadcasting
Digital Media Summit!
2015 is a really exciting year to be in broadcasting.
Netflix is coming. Local counterparts have launched. Linear broadcasting is facing a revolution.
This year’s agenda brings together some of the most forward-thinking trailblazers from the industry. The 2015
speaker line-up is a supreme round-up of those leaders bridging the gap between traditional and emerging media
platforms.
ESPN, Starlight Runner Entertainment, BTTV, Channel 4, ABC, SBS, AFL Media and more, will share their pitfalls and
success stories.
Well known industry commentator and journalist Jonathan Holmes will act as conference chair and he’s sure to ask
the right questions and generate the most engaging discussion.
As the former host of Media Watch and a regular columnist with The Age, Holmes is an expert in the media landscape
in Australia. And he’s certainly the best person for the job of joining our International Keynote speakers ‘on the sofa’,
in post- presentation interviews, a new feature of the 2015 agenda.
What’s more, the March event offers more networking time than ever before.
You asked for a chance to really engage and talk ‘shop’ with your peers and industry partners, and we’ve responded.
A series of peer-to-peer roundtable discussions will see all attendees come together in small groups, to tackle a topic
in a mini-workshop fashion. With a table-host to guide you and a pre-assigned subject, the roundtables are where
you can share war stories and swap strategies in a way regular conferences don’t allow. There’s no death by powerpoint, no passive participation and certainly no sales-pitches. This is a rich opportunity for you to really talk with your
colleagues and peers and network with industry folk you mightn’t otherwise get to meet!
Further to the roundtables, the Summit will also provide delegates with 3 dedicated streams to choose from,
succinctly breaking the agenda down into:
Business and strategy
Technology
Digital integration, design and execution
This means you get more content than ever before and there’s something for everyone in the team, so your entire
cross-platform portfolio can benefit from attending.
Lastly, our annual networking drinks function is a must-attend for conference delegates and speakers alike and it’s a
great place to rub shoulders with the key players in your field. At the end of day-one, the drinks reception is always
well attended and has been known to foster many relationships and partnerships over the 13 year’s this event has
been running.
We hope you see the value in attending this Summit as much as we are confident that the speakers, content and
format will excite and inspire you and your company to forge ahead in 2015.
We look forward to seeing you there,
2
Elaine McFadden
Blandina Macfarlane
Conference Director
[email protected]
Sponsorship Sales Manager
[email protected]
REGISTER TODAY // www.acevents.com.au/broadcasting
Conference
Roundtables
-Networking
3 Streams
Expo
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3
ABOUT the event
Keynote
The place to be...
to hear from the most powerful and influential people in broadcasting today
Roundtables
Streams
On The Sofa
• Network and engage
• Content, content, content!
• Brainstorm, debate and discuss
• Three distinct business strands to choose from
• The real view at the top, without the power-point
• Ask questions, get answers!
• Don’t just listen, ask!
Networking
Expo
Speakers
• Where business gets done:
• A ready-made marketplace
• Legendary trailblazers
- Breakfast
• Find solutions
• Prolific game changers
- Lunches
• Ask questions
• Worldwide views
- Cocktails
• Some of broadcasting’s biggest brands and names
- Roundtables
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Let’s get social
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4
• Facing the tough questions
• Bring the whole team!
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in
Broadcasting
in Digital Media
Broadcasting Digital Media
@Broadcast_AU
#BroadcastAU
in
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Meet the speakers!
The “father of cable sports”
Bill Rasmussen, Founder ESPN, Legendary Entrepreneur , Strategic
Business Advisor (USA) – via video link
His brainwave for a 24-hour cable sport TV station is today’s worldwide leader in sports
broadcasting – ESPN. Bill Rasmussen founded the legendary TV network in 1978. In just 14
months, it was live on the air, changing the way we watch sports forever.
Now a best-selling author and strategic business advisor, Bill is addressing the 2015 Summit
on lessons in fostering entrepreneurial capital and innovation, via video link and live from the
USA. Don’t miss this sure-to-be inspiring and thought provoking session from a legend of the
golden age of TV!
The market disrupter
Marc Watson, Former CEO, BTTV (UK)
BT Sport became one the most disruptive and most successful media launches in the UK since
BSkyB, when it launched in 2013. And Marc Watson was the man at the helm of the British
telco’s TV arm – BTTV - launching the channel into one of the toughest markets in the world.
Confounding sceptics and attracting interest around the world, Marc built a base of one million
TV set top boxes and five million households during his tenure. He’s in Australia for the first
time to tell that story.
The world leading transmedia expert
Jeff Gomez, CEO, Starlight Runner Entertainment (USA)
He consults to Fortune 500 companies, has been referred to as the Hollywood ‘go-to’ guy and
can claim Pirates of the Caribbean, Avatar and Dexter as portfolio high-points. Jeff Gomez
is the world leading expert on expanding entertainment properties, premium brands and
socio-political themes into highly successful transmedia franchises and international campaigns.
Offering strategic planning and production for the extension of narrative content across digital
and traditional platforms, Jeff is the ultimate storyteller and transmedia genius in deepening
audience engagement, generating massive fan communities and multiple revenue streams.
The game changing data-driven marketer
Gill Whitehead, Director of Audience Technologies and Insight,
Channel 4 (UK)
She’s been named as one of the top five industry leaders to watch in digital, by Broadcast
magazine, and listed on the IQ Big Data 50 as one of the most influential people in data-driven
marketing in the UK. Gill Whitehead is leading the newly created Audience Technologies and
Insight department at Channel 4, the UK’s most boundary-pushing broadcaster, renowned for
its innovative approaches to audience engagement and ground-breaking content. With an early
career in the BBC and stints in finance and business consulting, Gill gets the audience you are
trying to attract and knows the data to reach them!
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5
AGENDA - Day 1
11:50 | Hybrid future: examining the growth of HbbTV and the
opportunities and challenges for broadcasters
Liz Ross, CEO,
Freeview
Tuesday 3 March 2015
rd
9:00 | Opening remarks from the Chair
11:50 | Unlocking the sports experience: creating value and
delivering an immersive experience for fans and viewers
Jonathan Holmes, former Host,
Media Watch & Media Columnist, The Age
9:10 | Lessons in fostering entrepreneurial capital and
innovation from the “father of cable sports”
Peter Campbell, General Manager AFL Media,
AFL
12:20 | SBS in today’s Australia: deepening engagement, with
unique content any time anywhere
Bill Rasmussen, Founder, ESPN, Legendary Entrepreneur
and Strategic Business Advisor (USA) – via videolink
Michael Ebeid, Managing Director,
SBS
9:40 | Multi-platform narrative creation: transmedia strategies
and solutions
12:50 | Networking lunch and expo viewing
In the age of pervasive media, notions of convergence have
been dashed against the onslaught of dozens of devices and
screens of all shapes and sizes. And we know the broadcast
industry requires new techniques to reach an increasingly
fragmented audience, including young consumers who are
more engaged with interactive and social platforms than ever
before. As the world’s leading producer of transmedia narrative,
Jeff will use his Keynote to clearly and concisely detail the
practical methodology of integrating multi-platform planning,
development and production into traditional production
models, discussing innovations in IP creative development and
transmedia sponsorship and branded content.
1:50 | Peer-to-Peer roundtable discussions
Jeff Gomez, CEO,
Starlight Runner Entertainment (USA)
10:10 |
On the sofa with Jeff Gomez
Our Chair will sit down with Jeff, taking live Q&A via social
media and from the floor in this intimate new event feature.
Get ready to ask the tough questions and hear the real
answers!
10:20 Beyond the Box
Global content creators and service providers need to be oneclick away from a profitable multi-screen audience experience.
Kathy-Anne will share insights into how a seamless converged
broadcast and broadband television landscape can deliver the
right message to the right consumer on the right device at the
right time - creating new relationships and revenue streams.
Kathy-Anne McManus, Global Media Industry Lead,
Telstra
1:50 – 2:20 | Roundtable rotation 1
2:20 – 2:50 | Roundtable rotation 2
2:50 | Afternoon tea break
3:20 – 3:50 | Roundtable rotation 3
3:55 | Staying relevant, innovative and engaging in televisions
new golden age
The challenge of maintaining a broadcasters traditional feed
alongside the growing emergence of digital channels and
platforms is being felt the industry over, nowhere more so than
the nation’s public broadcaster. Richard will explore how the
media powerhouse is balancing the cross-fade between broadcast
and digital, amplifying audience interaction while creating great
TV moments in between.
Richard Finlayson, Director of Television,
ABC
4:25 | Overturning tradition – the story of BTTV’s successful
launch into one of the world’s most competitive sports
broadcasting markets
Marc has been at the coal face of a new type of broadcasting
model. An historic and dramatic entry into top tier live football
broadcasting by BTTV in June 2012 established the UK’s telecom
giant as a new force in broadcasting and signalled the end of
BSkyB’s Premiur League rights reign. Here he will tell some of that
story, citing the changing broadcasting landscape that has allowed
such a deal to take place, discussing the growth of BTTVduring his
tenure.
Marc Watson, Former CEO,
BTTV (UK)
10:50 | Morning tea break
11:20 | Competitive survival – can traditional linear TV and
streaming services live in harmony and work together better?
Andrew Maiden, CEO, ASTRA
Liz Ross, CEO, Freeview
Helen Kellie, Chief Content Officer, SBS
Shaun James, Director Presto & VOD, Foxtel
5:00 |
On the sofa with Marc Watson
- live Q&A with our Keynote
Our Chair will sit down with Marc, taking live Q&A via social
media and from the floor in this intimate new event feature.
Get ready to ask the tough questions and hear the real answers!
5:10 | Closing remarks from Chair
5:15 | Networking drinks functions
6
REGISTER TODAY // www.acevents.com.au/broadcasting
PEER-to-PEER ROUNDTABLES
What
are they?
}
A roundtable is by definition “a meeting around a table” where participants brainstorm, debate and discuss a
series of relevant topics and problems. This increasingly popular event format is known to be dynamic, engaging,
fast-paced, interactive and more beneficial for attendees than the traditional conference presentation.
The Benefits
How they will work
• Engage with industry peers you might otherwise not get the chance to meet
Running in three rotations of 30 minutes each, there will be
approximately 15 roundtables to choose from, with delegates selecting
which tables they would like to attend ahead of the event.
• Hear directly from broadcasters facing the same issues and challenges as you
A central table-host will kick off the discussion, posing the difficult
questions and sparking the debate before it’s over to you, the
participants to delve into the topic at hand, share war stories, swap
strategies and talk shop!
• Gather knowledge and get answers to
your questions in an intimate, collaborative environment
• Take-away actionable insights for back at
the office!
Topics
1
Big Data, Big Deal? How
broadcasters can apply
video analytics to generate
4
Monetisation opportunities
in multi-screen
Further roundtables to be announced
– stay tuned for details!
3
What does celebrity look
like in 2015: how is usergenerated content affecting
brands, celebrities and
broadcasters?
Interested
in hosting a
roundtable?
2
Brand management 101 –
leveraging content in a
cross-platform, visual-rich
world
5
Online video best practise
tips: programmatic
opportunities for
broadcasters to scale and
monetise
Contact Blandina Macfarlane
Telephone: 02 8908 8514 | Email: [email protected]
AGENDA - Day 2
Wednesday 4th March 2015
Opening remarks from the Chair
Jonathan Holmes, former Host, Media Watch,
Media Columnist, The Age
9:00 | Online landscape review – what the numbers really mean for broadcasters?
Alice Manners, CEO,
IAB Australia
9:30 | Engaging the audience via data – evolving your strategy, marketing and ad products to develop a
deeper relationship with the your viewers
As the UK’s most innovative and progressive free-to-air broadcaster, Channel 4 has always been on the cutting edge of emerging
technologies and audience engagement tactics. Here, Gill will discuss the broadcasters approach to reaching the connected consumer
of 2015 and how the channel has built a two way relationship with their audience, across several platforms and via clever marketing and
ad product strategies, providing value for the business, advertisers and the viewer.
Gill Whitehead, Director of Audience Technologies
and Insight, Channel 4 (UK)
10:05 |
On the sofa with Gill Whitehead - live Q&A with our Keynote
Our Chair will sit down with Gill, taking live Q&A via social media and from the floor in this intimate new event feature. Get ready to
ask the tough questions and hear the real answers!
10:15 | Unlocking the sports experience: creating value and delivering an immersive experience for fans and viewers
Peter Campbell, General Manager AFL Media,
AFL
10:45 | Morning tea break
Delegates break into 3 streams
STREAM ONE
Business & Strategy
8
STREAM TWO
STREAM THREE
Technology
Digital integration,
design & execution
REGISTER TODAY // www.acevents.com.au/broadcasting
11:15
STREAM ONE
STREAM TWO
STREAM THREE
Business & Strategy
Technology
Digital integration,
design & execution
Demystifying the economics and
the numbers behind today’s media
business models
11:15
Justin Diddams, Director
Head of Media and
Telecoms, Citi Research
11:45
The corporate counsel power
panel: From rights regulations to
social media landmines, what’s
keeping media’s corporate
counsels awake at night?
Becoming more than media –
using data and integrated systems
to deliver product, content and a
point of difference at News
11:15
Ed Harrison, CEO,
Yahoo!7
Tom Quinn, Chief
Technology Officer,
News Corp
11:45
Software defined television and
delivery
Yahoo7’s approach to content
personalisation in a multiplatform world
11:45
Curating device specific
experiences
Angela Clark, Director of
Innovation, ABC
Michael Tomkins, CTO,
Fox Sports
Representative,
IAB Australia
Amanda Laing, Commercial
Director & Group General Counsel,
Nine Entertainment Co
12:15
Stuart Thomas, General Counsel,
Network Ten, Principal,
Thomas Law
12:15
The rise of Asia – opportunities
and trends in Australia’s
neighbouring market
12:15
CASE STUDY : 10 months, 10
deployments – Mi9’s big year of
delivery
Kelly Ferguson, CIO,
Mi9
Ian Hogg, CEO
Australia & Asia Pacific,
FremantleMedia Australia
12:45
Networking lunch
12:45
Networking lunch
1:45
Taking risks to grow your brand
and your business
1:45
Delivering great mobile
experiences the way our users
want them
Jon Penn, Managing
Director, BBC Worldwide
Australia & New Zealand
2:15
The power of partnerships in a
multi-platform global world
Jane Huxley, Managing
Director ANZ, Pandora
internet radio
12:45
Networking lunch
1:45
How social media powers
BuzzFeed’s video distribution
Simon Crerar, Australian
Editor, Buzzfeed
2:15
Craig Penfold, CTO,
Yahoo!7
2:15
Jacqui Feeney, Managing
Director ANZ,
Fox International Channels
Emerging content platforms and
potential partnerships in digital
Smarter digital integration
of brands – next generation
advertising
Kate Beddoe, National
Digital Director,
Australian Radio Network
Content discovery at Foxtel
– connecting customers
with content and providing
personalisation features in
products
David McGrath, Digital
Commercial Operations
Director, Nova
Entertainment
Peter Nesic, Senior
Product Development
Manager, Foxtel
Lizzie Young, Director
of Content & Brand
Integration, Nine
Entertainment Co.
Ciaran Norris, Head of
Strategy & Integration,
Yahoo!7
Melissa Fein, Head of
Generate, Network Ten
2:45
No one likes adverts…. so what the
hell are we doing?
2:45
Clay Gill, Head of Owned &
Earned, Mindshare
3:15
Closing remarks and end of
conference!
Stay tuned to the website for agenda updates!
Leveraging HbbTV to deliver
much more than just catch up:
a look into live broadcasting,
enhanced apps, games and more
2:45
Stefan Savva, Mobile
Director, Fairfax Media
Bruce Hume, Product
Director, Switch TV
3:15
Closing remarks and end of
conference!
Stay tuned to the website for agenda updates!
Mobile changes everything – how
Fairfax Media is transitioning to a
mobile future
3:15
Closing remarks and end of
conference!
Stay tuned to the website for agenda updates!
REGISTER TODAY // www.acevents.com.au/broadcasting
9
THE EXPO
Importance of the expo
With business models in flux and consumers more demanding than ever, now is the time to
review your product suite, engage with partners and adopt new technologies and solutions
to grow your business and brand.
A key component of this event has always been the exhibition show-floor, where technology
solution and service providers display their wares, offering you a chance to shop for answers
to your operational challenges and upcoming system upgrades or overhauls.
Why attend the expo?
Meet with suppliers who can solve your problems and offer solutions on the day
Save on time out of the office and avoid expensive research and search exercises
Gather information to make the most informed decision before you buy
Garner intelligence about what’s on offer, changing the way broadcasting can be done
What you will see
Content creation & management solutions
Apps
Content delivery & distribution solutions
IPTV Platforms
Content discovery solutions
Video Platforms
Data management solutions
Mobile Platforms
Content protection solutions
Cloud computing
Content monetisation solutions
System Integrators
Content storage solutions
Digital signage
Infrastructure & Network solutions
Augmented reality
DIAMOND SPONSOR
GOLD SPONSORS
MEDIA PARTNERS
Interested in
sponsoring or
exhibiting?
SUPPORTING BODIES
Contact Blandina Macfarlane
Telephone: 02 8908 8514
Email: [email protected]
Networking sponsor
100’s of
attendees
NETWORKING
HUB
Information
exchange
REGISTER TODAY // www.acevents.com.au/broadcasting
11
REGISTRATION FORM
MARKETING CODE: WEB
Please photocopy for additional delegates
OR register groups online/by phone.
3 & 4 March 2015
Australian Technology Park, Sydney
Yes, I would like to register the following delegate to attend The 13th Annual Australian Broadcasting Digital Media Summit
Yes, I would like to register as part of a Corporate Package:
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OPTION 1 (Dates: 3 & 4 March)
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Total $
Online:
acevents.com.au/broadcasting
$1,795
2 Day Conference
5 EASY WAYS TO REGISTER
Scan and email:
[email protected]
OPTION 2 (Dates: 4 March)
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or
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$995
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or
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Integration & Execution Stream
Call:
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Note: All prices are inclusive of GST
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Cancellation Policy
If you are unable to attend this event, a replacement
delegate may be sent in your place at no extra charge.
Association and Communications Events does not provide
refunds for cancellations made more than 7 days after
your registration is received, therefore the invoiced
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and who has paid in full. Unfortunately some speakers
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Fax form back to +61 2 8908 8556 OR Scan to [email protected]