Interest Package 2015 PRSA Philly’s PR Institute is looking for your talent. Registration is Now Open for the 2015 Program The PR Institute is an eight-week advanced training program that keeps up-and-coming professionals in tune with the tools to excel in the industry, provide greater value to their organization and advance their career. This program is ideal for com m unications professionals w orking at an agency, corporation or nonprofit and looking to im prove their public relations skills and stay in tune w ith all aspects of the business. Participants compete on mock-agency teams to create and pitch an integrated communications plan to a real-life client. Past clients include Finding Shelter, Rebuilding Together Philadelphia, Child Advocates, Big Brothers Big Sisters and Toll Brothers. Each week, participants attend two-hour educational sessions taught by leading industry practitioners. At the end of the eight weeks, each team presents their final plan to the client and a winning team is chosen. At the end of the program each participant will have written a full PR plan from start to finish. As this is a timely endeavor, participants should plan to dedicate ample time to the program outside of the sessions. To learn more about the program, visit our participant website: www.prsaprinstitute.com To register visit PRSA Philly’s website: www.Philly.org PRSA Members: $250 Nonmembers: $350 For questions or more information: • Email: [email protected] • Committee Chair: Theresa Sharkey, [email protected] • Participant Liaison: Jess Emery, [email protected] Interest Package 2015 2015 PR Institute Program Schedule *All sessions will be held in Center City Philadelphia TUES: 4/7/2015 Meet the Client Abo ut Yo ur C omm itment : TUES: 4/14/2015 Writing A Plan When considering PR Institute, we suggest that you strongly consider the time commitment of the sessions as well as the independent work outside of weekly sessions. TUES: 4/21/2015 Strategic Planning TUES: 4/28/2015 ROI/Budgeting Panel *NEW PANEL* TUES: 5/5/2015 Social Media Strategy *NEW SESSIO N* TUES: 5/12/2015 Presentation Training TUES: 5/19/2015 Media Panel TUES: 5/26/2015 *FREE WORKING SESSION* TUES: 6/2/2015 Final Presentations *Session is during the w orkday Week of: 6/8/2015 Awards Presentation & Happy Hour Each team manages their work and group schedules independently of the program. We will offer suggested timelines and guidance on advancing your plan within the aggressive timeline of the program, but it is critical that you are prepared to dedicate time to your team, the work and this important learning experience. Finally, each PR Institute session is both a learning and networking opportunity for participants. We strongly suggest that members attend all sessions, however if you have a planned conflict we recommend talking to the committee about it as soon as possible and notifying your team at the start of the program (teams will be assigned at the first session). Interest Package 2015 Interest Package 2015 Theresa Sharkey, Tierney Serving as New Business Manager and a Jr. Strategic Planner at Tierney, Theresa supports the research and strategic development processes for Tierney’s clients. In addition, Theresa works closely with agency leadership on business development initiatives, giving her unique experience and knowledge of agency services and allows Theresa to facilitate a truly integrated approach to client business. Prior to her current role, Theresa developed social media strategies on behalf of clients like Fine Wine & Good Spirits, PECO and Independence Blue Cross. Before joining Tierney, Theresa spent nearly four years in nonprofit management and communications, most recently working with neighborhood development corporations and Philadelphia Parks and Recreation to organize and improve recreation experiences for young professionals in the Philadelphia area. Theresa is a graduate of the University of South Florida where she was the President of the Walter E. Griscti Chapter of PRSSA. Jess Em ery, Gregory FCA Jess Emery is an assistant account executive at Gregory FCA, where she works with a number of clients in the financial services industry. Jess was a member of the winning 2013 PR Institute team, and has been a member of the PR Institute committee ever since. Jess has experience working with clients in the business services, nonprofit, and industrial industries. Jess graduated from the East Carolina University in 2012. Corey Fenw ick, Urban Engineers, Inc Corey Fenwick serves as the strategic communications coordinator at Urban Engineers, Inc. He has spent eight years working in corporate communications, specializing in thought leadership strategy, writing, and media relations. An active marketer in the architecture/engineering/construction industry, Corey has given presentations on how professional services firms can take advantage of social media. He participated in PRSA Philly’s PR Institute program in 2011. Corey is a graduate of Temple University, where he received the Ted von Ziekursch Scholarship Award.
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