The Women in Media and Communications Leadership Summit 2015 Developing and Refining Skills for Successful Leadership and Career Advancement in the Fast-paced Media and Communications Environment FEATURED SPEAKERS Rebekah Horne Chief Digital Officer Network Ten Susan Redden Makatoa Group Managing Director, Corporate Ogilvy Public Relations Chair Executive Women Australia Rhonda Locke General Manager, Marketing Optalert Elizabeth Bardwell General Manager, Social Media and Creative Services Telstra Penny Smith Executive Director, Communications Department of Education and Early Childhood Development Anne Parbury Freelancer Anne Parbury Consulting on Communications Sarah Dolan Director, Media Relations and Corporate Communications Deakin University Kristie Carter Director, Marketing and Media NSW Ambulance Tina Osman Head of Learning Australian Broadcasting Corporation Fleur Leyden Head, Media and Communications Bank of Melbourne 24 & 25 February 2015 Rendezvous Grand Hotel Melbourne Plus One Full-Day Workshop 26 February 2015 EXPLORE Inspiring and motivating stories from outstanding female leaders in Media and Communications Developing a strategy to overcome common career roadblocks and challenges Effective strategies to foster innovation and adapt to a changing media environment Denise Healy National Media and Public Affairs Manager Family Court of Australia and Federal Circuit Court of Australia Realising your leadership potential and positively influencing and inspiring others Belinda Hayes Group Manager, Corporate and Digital Department of Environment and Primary Industries EARLY BIRD DISCOUNTS Nicola Hazell Head of Partnerships and Public Affairs Foundation for Young Australians Olivia Hill-Douglas News Manager Network Ten Kerrianne Bradley Manager Communication Stakeholder Engagement Department of Treasury and Finance Jane Benston Leadership Consultant, Coach, Speaker Focus On Leadership Cheryl Pollock Facilitator for Change Live Laugh Love Coaching Book & Pay by 31 October 2014 to receive an additional Value Plus Discount! Phone: +61 2 8239 9700 Fax: +61 2 8239 9777 www.liquidlearning.com.au Booking Code - I Achieving Leadership Success in Media and Day One 24 February 2015 8.30 - 8.55 8.55 - 9.00 9.00 - 9.40 topics including the following: • Learning to say ‘no’ to benefit you and your company • Embracing a career change, even if it takes you out of your comfort zone • Taking on male characteristics but keeping true to yourself and the ‘sisterhood’ Registration and Morning Coffee Official Welcome and Opening Remarks from the Chair OPENING KEYNOTE CASE STUDY Maintaining effective leadership skills through mentoring and coaching Effective leaders recognise the importance of mentoring and coaching to continually develop their leadership capabilities. Mentors and coaches help us develop a full range of leadership skills which we can apply in the variety of leadership challenges we encounter. Susan will discuss how she’s implemented skills learned via mentoring and coaching throughout her leadership roles in public relations, her board positions and through Executive Women Australia. She’ll cover: • Recognising and building mentoring and coaching relationships • Having a range of mentors and coaches at different stages of your career to support you through the variety of personal and organisational challenges • Sharing what you learn and passing on the benefits Susan Redden Makatoa Group Managing Director, Corporate Ogilvy Public Relations Chair Executive Women Australia Questions and Discussion 9.50 - 10.30 CASE STUDY 9.40 - 9.50 Mastering the vast array of leadership skills demanded by the complex and changing communication environment Rhonda Locke General Manager, Marketing Optalert 11.35 - 11.45 Questions and Discussion 11.45 - 12.20 CASE STUDY Understanding and building your abilities to embrace leadership success There are often a strong set of skills and abilities that a leader possesses that initiates development. These abilities allow positive leaders to render a structure of skills based on their responsibilities to further strengthen their success as influencers in the Media and Communications industry. Anne will explore these abilities and how she has applied these skills to further her career and her abilities as a leader. Discuss: • How to identify your abilities and embrace the skills you possess • Strategies to ensure that your abilities are relevant to the industry • Identify abilities that are highly sought after in media and communications Anne Parbury Freelancer Anne Parbury Consulting on Communications 12.20 - 12.30 Questions and Discussion 12.30 - 1.30 Networking Lunch 1.30 - 2.15 10.30 - 10.40 Questions and Discussion 10.40 - 10.55 Morning Tea 10.55 - 11.35 CASE STUDY Time to ‘Man Up’? - How mirroring the behaviour of your successful male counterparts can help you achieve career success Media and Communications is one of the few sectors which has been well-represented by women, but data proves that few occupy the most senior positions. As the token woman in a number of different companies, Rhonda has learned to adapt her style to be more accepted as a senior leader. But how can you take on characteristics of successful male colleagues to gain a competitive edge? Rhonda will cover A media career of ultimate success and triumph The key determinants of success illustrate that a leader must be resilient, adaptable and well equipped with the requisite skills for the job. Although these traits and skills are important, it is also important to have the ability to recognise and embrace opportunities. Rebekah has embraced career opportunities, refined her leadership style and developed her skills which has seen her advance to the top level in her field. In this session, she will explore her diverse career in media and communications and reflect on what it takes to be successful in this environment. Discuss: • How to acknowledge a positive career opportunity and initiate growth • Essential skills that have determined the success of Rebekah’s career • Lessons learnt, rewards gained and advice for current and emerging female leaders in Media and Communications Building a successful career in Media and Communications demands that leaders possess a suite of refined, high-level skills to both thrive in a business capacity and also lead teams to success. Strategic planning, issues management, internal communication and stakeholder management are just a few of the skills essential for leaders to succeed in this context. In this session, Jane will reflect upon the attributes that have contributed to her success at CSL Limited. Discuss: • Shaping organisational outcomes through strategic planning • Understanding the leadership behaviours that drive success • Strategies to meet your career and leadership goals Jane Benston Leadership Consultant, Coach, Speaker Focus On Leadership CASE STUDY Rebekah Horne Chief Digital Officer Network Ten 2.15 - 2.30 2.30 - 3.10 Questions and Discussion EXPERT COMMENTARY Leading with authenticity and integrity It is common for women to fall into a trap of leading in a style that doesn’t suit the individual. Equally unproductive is the tendency to prescribe to a rigid leadership model that suggests that you have to lead a certain way. Leading with integrity, values and individual goals ensures that you can be authentic to yourself and the organisation that you represent. It is important for aspiring leaders to understand that we lead differently. In this session, Tina will explore the importance of owning your authentic leadership style. Discuss: • Strategies to understand your values and how to incorporate them in your leadership • Building skills to ensure an effective yet authentic leadership PLUS WORKSHOP! EARLY BIRD DISCOUNT Plus One Separately Bookable Full-Day Workshop on 26 February 2015 Receive $150 off registration if you register and pay by 16 January 2015 d Communications style • Understanding your weaknesses and learning to work on them Creating Opp Day Two 25 February 2015 Tina Osman Head, Learning Australian Broadcasting Corporation 8.30 - 8.55 3.10 - 3.20 Questions and Discussion 9.00 - 9.45 3.20 - 3.35 Afternoon Tea 3.35 - 4.30 INTERACTIVE PANEL DISCUSSION Demonstrating your value within the organisation - The Importance of credibility, reputation and managing expectations As a senior leader it is important to demonstrate your value and build a reputation for delivering results. This will build credibility with not only your colleagues and superiors, but also the teams that you lead. Within Media and Communications, reputation and credibility are pivotal to success. This panel will discuss: • Strategies to maintain a positive value perception and reputation within your organisation • Enhancing credibility to drive innovation and overcome resistance to change • Examples of negative perceptions and how to overcome them Creating the next opportunity It is more important than ever to strategically manage the success of your career as the Media and Communications industry evolves. Seizing opportunities, overcoming setbacks and dealing with uncertainty are all par for the course. As a communications leader in the financial services sector, Fleur will discuss how “an accidental journalist” became a Corporate Communications professional and how she navigated career challenges along the way. Fleur explores: • Coping with change and dealing with complexity • Developing skills to meet the challenges of a new environment • Becoming an effective leader Fleur Leyden Head of Media and Communications Bank of Melbourne Panellists include: 9.45 - 10.00 Questions and Discussion Belinda Hayes Group Manager, Corporate and Digital Department of Environment and Primary Industries 10.00 - 10.45 CASE STUDY Denise Healy National Media and Public Affairs Manager Family Court of Australia and Federal Circuit Court of Australia Sarah Dolan Director, Media Relations and Corporate Communications Deakin University Kerrianne Bradley Manager Communication Stakeholder Engagement Department of Treasury and Finance Penny Smith Executive Director, Communications Department of Education and Early Childhood Development Kristie Carter Director, Marketing and Media NSW Ambulance 4.30 8.55 - 9.00 Morning Coffee Opening Remarks from the Chair CASE STUDY Concluding Remarks from the Chair NETWORKING RECEPTION The role of Media and Communications in affecting social change and influencing public policy Media and public affairs teams are often regarded as a tool or resource for organisational promotion and reputation management. While this continues to be an essential role in both public and private sectors, a further role is developing for media and public affairs to play a part in a broader advocacy and social change agenda. Through her work with some of the nation’s leading Not-for-Profit community organisations, Nicola Hazell has developed a strategic approach to the use of media and public affairs to enhance community awareness, influence public policy and build support for tackling inequality. In this session, Nicola will outline and discuss: • Strategies for media and communications to help drive and support social change • How this can be applied in the context of public debate about social policy in Australia • How media and communication professionals can themselves become advocates within their organisations Nicola Hazell Head of Partnerships and Public Affairs Foundation for Young Australians 10.45 - 11.00 Questions and Discussion 4.30 - 5.30 Make the most of your Liquid Learning experience, join us to network over complimentary canapés and drinks 11.00 - 11.15 Morning Tea 11.15 - 12.00 INTERACTIVE THINK TANK This session will engage and stimulate the mind with though provoking and important discussions around what makes a competent leader. This comprehensive networking opportunity will offer participants an opportunity to share thoughts and provide solutions to often challenging problems. This session will target women in the media and communications industry within all sectors. Cheryl Pollock Facilitator for Change Live Laugh Love Coaching SUPER SAVER DISCOUNT VALUE PLUS DISCOUNT Receive $300 off registration if you register and pay by 19 December 2014 Receive $400 off registration if you register and pay by 31 October 2014 portunities and Finding an Open Window to Accomplish Your Goals 12.00 - 1.00 Networking Lunch 1.00 - 1.45 remove barriers preventing women from seeking and / or acquiring senior leadership positions? • What does it take for women to reach senior leadership positions - What has worked previously in assisting women to advance? • How can women themselves ensure they are able to advance to senior leadership and assist in opening the door for future female leaders? EXPERT COMMENTARY Maximising efficiency - Making an impact with limited resources With a 24 hour news cycle, it is often difficult to maintain and best utilise resources that are scarce. Resources such as time, funding and staff, need to be utilised efficiently in order to maximise potential and impact of your role as a proficient leader in Media and Communications. In this session, Olivia will share her journey as a leader in a dynamic news room, often having to achieve big things with limited resources. Discuss: Cheryl Pollock Facilitator for Change Live Laugh Love Coaching Concluding Remarks from the Chair and Summit Close 4.15 • Skills to maximise scarce and limited resources • Reflecting on her career and how efficiency has been a key factor • Strategies to best utilise existing resources and foreseeing the future Olivia Hill-Douglas News Manager Network Ten 1.45 - 2.00 Questions and Discussion 2.00 - 2.45 CASE STUDY Making flexibility work for you: How women can successfully lead teams and work flexibly Traditionally there have been many barriers to women securing and maintaining senior leadership positions. In this session, Elizabeth talks about how Telstra is removing these barriers, using technology, to enable employees to work flexibly and maintain a balance between work and personal life. In this rapidly changing world, successful companies and employees are adapting the way they work to achieve success and gain a competitive advantage. Now is the perfect opportunity for women to examine how they can make the most of this environment to progress their careers. Discuss: • The life of a leader in the complex world of communication • Identifying opportunities for flexibility • Using technology to enable flexible working • Selling the idea of flexible working and how it can benefit you and your organisation Elizabeth Bardwell General Manager, Social Media and Creative Services Telstra 2.45 - 3.00 Questions and Discussion 3.00 - 3.15 Afternoon Tea 3.15 - 4.15 INTERACTIVE CLOSING ROUNDTABLE Future directions for female leaders in media and communications Organisations are continuing to recognise the importance of supporting women in their leadership endeavours and are increasingly working towards removing traditional barriers that stop women from acquiring senior leadership positions. This roundtable discussion will explore the future of Women’s Leadership in Australia’s Media and Communications sector, and what needs to happen to ensure women can advance into leadership positions in all areas. Discuss: • How can organisations and managers continue to Phone: +61 2 8239 9700 Fax: +61 2 8239 9777 www.liquidlearning.com.au Follow this event on Twitter using the event hashtag #WIM15 and @LiquidLearning for daily industry updates! WHO WILL ATTEND Advocates for change, established, emerging and aspiring Media and Communications leaders from across industries, including: • Media • In-house and Corporate Communications • Government Communications • Journalism / Editorial • Public Relations • Digital • Advertising • Marketing Communications • Internal Communications Workshop 26 February 2015 9.00 - 4.30 Maximising Your Leadership Potential, Establishing Executive Presence and Strategically Positioning Yourself for Advancement A strong set of leadership skills and the self awareness to channel them positively is essential when attempting to build your leadership presence to maximise your potential. These skills and traits are the pivotal factor that will develop an individual into a progressive leader who recognises and seizes opportunities to develop their career. In order to accelerate this growth, it is essential to position yourself effectively, fully accepting the personal and professional commitment to enhance leadership effectiveness. During this workshop, practical examples of how to enhance your leadership presence through various tools, including social media, will be explored. Participants will leave the workshop with an enhanced understanding of: • Developing and refining your leadership skill set • Creating an effective and practical leadership plan • Identifying and developing the behaviours and practices of an effective leader • Strategies for maximised leadership effectiveness • Tools to overcome common leadership challenges • Strategies to cultivate high-performance teams • Optimise a strengths-based leadership style to maximise your leadership presence • Creating an authentic leadership style to progress your career Expert Facilitator: Dionne Kasian-Lew Chief Executive Officer The Social Executive Dionne Kasian-Lew is the Chief Executive Officer of The Social Executive® a consultancy advising boards and professionals on social media. A professional speaker and author she is rated top 1% for global community influence by Kred. She is a graduate of the Australian Institute of Company Directors. A social media strategist, Dionne advises professionals and businesses on the effective use of social media platforms. She is the author of The Social Executive – how to master social media and why it’s good for business (Wiley), A Manifesto - why social media is vital for leaders and the eBook Relevance! She is a regular columnist for Leading Company, Smart Company, Firebrand, Uncluttered White Spaces & Salesforce and has written for Company Director. She is a professional speaker (ICMI) on the circuit since 2009 as a chair, keynote speaker, panellist and contributor to thought leadership roundtables. Formerly Director of Corporate Affairs VicRoads she led the statewide team for strategic communications, media, web and stakeholder management. Responsibilities included issues management, communications advice, stakeholder relations, external communications, community consultation and social media activity across all social media channels and online communities. VicRoads won over 42 awards (predominantly in road safety marketing) and was cited by the Auditor General in 2012 for effective use of non-traditional media and carefully planned communications strategy. Dionne has an acute understanding of the government having represented organisations at the Cabinet & Ministerial level and played a leading role in the development of Gov 2.0. WORKSHOP SCHEDULE • 8.30 - 9.00 • • Registration • 11.00 - 12.30 Session Two • 3.00 - 3.20 9.00 - 10.40 Session One • 12.30 - 1.30 Lunch • 3.20 - 4.30 Session Four 10.40 - 11.00 Morning Tea • 1.30 - 3.00 • 4.30 Close of Workshop Session Three Afternoon Tea ABOUT THE EVENT The Media and Communications sector via journalism, public relations, digital media, advertising and corporate / government communications holds considerable power and influence in shaping our society, culture, views and decisions. As such, it is imperative that there is diversity at the senior level of all media and communications organisations and departments to ensure the messages that are communicated are representative and reflective of our diverse population. While there has been some improvement in recent times, there is still some way to go before gender diversity is seen across the board in media and communications due to a diverse array of challenges still existing. The Women in Media and Communications Leadership Summit 2015 will continue its tradition of tackling the unique challenges that women in media and communications face and provide proven and practical strategies to overcome them for enhanced career and leadership success. Inspirational women from a variety of Media and Communications organisations and sectors will share their stories and provide critical advice for current and emerging female leaders for increased professional proficiency and potential. ! To request an electronic version for easy circulation, email [email protected] SPONSOR TODAY! Limited sponsorship and exhibition opportunities available. For your chance to brand yourself as a market leader, please call: +61 2 8239 9700 or email: [email protected] Booking Form Rendezvous Grand Hotel Melbourne 328 Flinders St Melbourne VIC 3000 Ph: +61 3 9250 1888 The Women in Media and Communications Leadership Summit 2015 24 & 25 February 2015 VALUE PLUS DISCOUNT SUPER SAVER DISCOUNT EARLY BIRD DISCOUNT Receive $400 off registration if you register and pay by 31 October 2014 1 Receive $300 off registration if you register and pay by 19 December 2014 Receive $150 off registration if you register and pay by 16 January 2015 Organisation Name Registration Information Address Suburb Title Full Name or TBA Title Position State Full Name or TBA Title Position Phone Fax Fax Phone Email c Summit c Workshop Full Name or TBA Position Phone Email Fax Email c Summit c Workshop c Summit c Workshop * Please photocopy this form if more than three will attend 2 Please confirm my registration for The Women in Media and Communications Leadership Summit 2015 c Your Investment No. # Standard Rate Early Bird Rate* Super Saver Rate** Value Plus Rate*** Summit + 1 Full-Day Workshop (3 days) Options (per person) $3295 + GST = ($3624.50) $3145 + GST = ($3459.50) $2995 + GST = ($3294.50) $2895 + GST = ($3184.50) Summit Only (2 days) $2495 + GST = ($2744.50) $2345 + GST = ($2579.50) $2195 + GST = ($2414.50) $2095 + GST = ($2304.50) 1 Full-Day Workshop (1 day) $1295 + GST = ($1424.50) N/A N/A N/A * Receive $150 off registration if you register and pay by 16 January 2015 ** Receive $300 off registration if you register and pay by 19 December 2014 *** Receive $400 off registration if you register and pay by 31 October 2014 Group Discounts Available: 3 – 4 people: 10% off Standard Rate 5 – 7 people: 15% off Standard Rate 8 + people: 20% off Standard Rate TOTAL incl GST Conditions: Group Discounts apply for bookings made simultaneously. 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