Solar Distributors Africa (SDA)
Solar Distributors Africa (SDA) is proud of its track
record and leadership role in the solar water heating
industry in Southern African. Since its inception in
2009 it has participated in the supply and installation
of over 10,000 solar water heaters nationally.
The company supplies solar technology to
commercial developers, builders and resellers and
turnkey contracts delivery to government, stateowned enterprises and municipalities. SDA has
delivered turnkey services for mass solar water
heater installations to large volume clients such as
Eskom, local municipalities and international donor
funders.
two year contract to 2017.
Contracts which are in the pipeline for the next two
years include supply of locally manufactured solar
water heaters for Department of Energy’s mass rollouts and energy optimization and conservation
programs.
SDA is 51% black-owned and holds a Level One
Contribution Status.
The company also has a CIDB Grading of Level 5 SO,
Level 1 EB and is a member of SESSA.
Quality management is an important compliance
component for undertaking large contracts and SDA
meets this with its ISO 9001:2008 compliant Quality
Management System.
Specialised services are delivered for residential and
bulk water meter installation and maintenance. SDA
is a contractor for the City of Cape Town’s water
management device roll out to some 20,000 indigent
households in the Southern Peninsula region as well
as new residential and bulk meter services under a
Solarent
Solarent was launched in January 2010 specifically to
sell solar water heating systems into the residential
and commercial markets on a “rent-to-own” basis
and is recognised as one of SA’s pioneers pursuing
making solar affordable through financing. Today
the company has installed over 1500 systems. In
2013 Solarent was appointed as a certified supplier
to the City of Cape Town’s solar water heating
program.
The system is exclusive to Solarent, however market
demand has forced the company to consider bulk
supply to other distributors and negotiations are
underway which could see as many as 20,000
systems being supplied under an OEM basis
nationally.
The company markets its products and services direct
through a team of sales agents and installations are
performed through accredited plumbing partners. A
high level of sales management and business
efficiency is enabled through a web-enabled
customer relationship management system.
During 2014 the company launched its new and
innovative solar water heating solution – Heatbox.
Designed by the team in collaboration with a leading
manufacturer, Heatbox is 35% cheaper than its
nearest competitor and has an efficiency rating
comparable with the high end systems. Sales to date
have exceeded expectations and prospects for
capturing the lion’s share of the market look very
favourable. Heatbox is SABS and Eskom approved.
S A Solar Academy (SASA)
Solar Academy addresses the skills shortage,
recognised as a major inhibitor to the growth of the
plumbing, solar water heater and green energy
markets, through their offer of customised training
and development programs.
The training material is designed using the world
renowned mind map association technique which
enables learners to process information on an
interactive basis via outcome based associations and
contexts, ensuring high retention capacity and better
understanding. Training is strongly oriented toward
the practical and 50% of the training time is spent
doing hands-on learning as well as installation
simulations. This means that the courses are suitable
for learners across varying levels of education and
sophistication.
The company is SETA accredited and has affiliations
with a number of Further Educational and Training
facilities (FET’s) throughout South Africa.
Training programs are fully SAQA accredited and
cover all levels from a basic entry program to the
highest level NQF 4 accreditation.
In 2014 SASA was awarded a contract to train 300
solar installers in Gauteng under the Department of
Labour’s skills development program. The program
includes both theory and practical elements and each
of the students will be placed with professional
plumbers and paid a stipend by SASA to complete
their qualification. The program will be rolled out
nationally during the next two years.
Company Data, Products & Services
EXECUTIVES:
Tony Geldenhuys
Cell: 082 380 0087
Deon van Blommestein
Cell: 082 415 9757
OFFICES:
Cape Town (Head Office)
Unit 13, River’s Edge Business
Park, Winelands Close,
Stikland, Bellville,
Western Cape
Tel: 021 946 3424
Water Services: 2 Erika Way,
Somerset West Business Park,
Helderberg
Tel: 021 851 1283
Gauteng
234 2nd Ave, Bredell,
Kempton Park
Tel: 011 918 7662
AUDITORS
I J Smith & Co Incorporated Chartered Accountants (SA)
Practise No: 395 862
29A De Villiers Drive,
Durbanville, 7550
Tel: 021 970 5000
PRIMARY BANKERS
First National Bank
Tygervalley Branch
Key Group Clients
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City of Cape Town
Eskom
Sibanye Mining
Department of Labour
SANEDI
Bambana Construction
WE Geysers
Solar Distributors Africa
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Registration No: 2006/026493/07
VAT No: 4120251436
CIDB Reg: 5402-114-0501 – 5SO / 1EB
Directors: Anthony Geldenhuys / Deon van
Blommestein / Silas Mahlalela / Vusi
Mngomezulu
Empowerment Investors – Southern Palace
Group of Companies
• ISO 9001:2008 Compliant Certified
• Level One B-BBEE Contributor
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Product & Services
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Solar water heating systems : sourcing and
supply to resellers
Solarent
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Registration No: 2008/01907/07
VAT No: 4500257862
Director: A T Geldenhuys
NCR Registered
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Product & Services
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Design and assembly of solar water heating
systems
S A Solar Academy
Registration No: 2008/007959/07
VAT No: 493 0259 553
Director: D van Blommestein
• MERSETA / CETA Accredited
• NQF / SAQA Accredited Courses
Product & Services
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Skills development workshops for practical
application of solar water heating in various
environments
Empowerment Partnership
Southern Palace Group of Companies is an
independent, black owned and managed
holding company with diversified interests in
numerous well-established businesses.
Through consolidation of varies synergistic
assets the Group aims to create a solid business
GROUP PERSONNEL
Johan Theron – Group Financial Manager
Corinne Geldenhuys – General Manager, Solarent
Llewelyn Burger – Account Manager, Solarent
Herkie Stroh – Account Manager, SDA
Christine Masson –Quality Management Representative
Jaco du Plessis – Financial Management
Marc Geldenhuys – Group Warehousing and Quality Control
Kim Arrow – Cape Town Receptionist
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Solar water heating system : commercial
installation design, supply and installation
3rd Party logistics services including
warehousing and despatch for warranty
and maintenance of electrical geyser and
solar systems
Project management services : related to
mass roll out of solar water systems and
energy efficiency solutions including heat
pumps and lighting
Water Conservation Projects : water
awareness program execution, installation
of water management devices, bulk meters
and provision of standby services
www.sdafrica.co.za
Retailer of solar water heating systems to
residential households and commercial
developers
Solar Water Heating bulk and residential
installation services
Quality Inspection Services for solar system
installations
www.solarent.com
Reseller training courses for 3rd party
manufacturers of geysers, timers, heat
pumps and solar systems
SAQA accredited NQF plumbing courses for
unskilled and semi skilled individuals aimed
at developing local skills in targeted areas
across South Africa
Energy audits &intervention
recommendations for optimising electrical
consumption used for water heating
www.solaracademy.co.za
base from which to grow knowledge and
wealth. The common thread across Southern
Palace’s acquired assets is that they are
businesses striving for solid financial
performance, sustainability and strong
management.
Southern Palace has acquired a majority stake
in the Nusolar Group through SDA and will
actively participate in the business to unlock
value.
www.southernpalace.co.za
Market Opportunities
Solar Distributors
Africa
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SA revises its solar water heating
programme
South Africa’s department of energy (DoE)
says that the country’s effort to introduce a
new procurement model for the national
solar water heating (SWH) programme is
at an advanced stage. Government has
decided to stop the subsidisation of
imported SWH systems in favour of local
manufacturing to increase job creation,
industrialisation and the socio-economic
impact of the programme.
Working
with
other
government
departments such as the Departments of
Trade and Industry, National Treasury,
Higher Education and Training, Public
Enterprises and Economic Development,
and Eskom, the Industrial Development
Corporation and the South African Bureau
of Standards (SABS), the DoE says this
this revised contracting model as the only
basis for accessing government subsidies
under the SWH rebate programme.
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1.8 Billion set aside by
Department of Energy for
rollout of low pressure Solar
Water Heating Systems
Local content priority for
supply of solar water heaters
Western Cape Legislation
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Solarent
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Escalating electricity price
creating push demand for
affordable systems –
residential market size
S A Solar Academy
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ESI Africa
April 16, 2014
Thanks to its Residential Solar Water Heater
Accreditation Programme, the City of Cape
Town is able to speed up the roll-out of High
Pressure Solar Water Heaters (HPSWH) to local
residents. Through the programme, the city aims
to encourage residents with electric geysers to
switch to solar geysers, thereby reducing their
energy consumption while also preserving the
environment.
According to research, there are approximately
220 000 electric hot water cylinders in use in
private properties across Cape Town. It is
estimated that between 60 000 to 150 000
HPSWH will be installed over the next five years.
The innovative accreditation programme should
make it easier and more affordable for residents
with electric geysers to switch to renewable
energy. Another benefit of the programme is that
residents are now able to easily find a Cityaccredited solar water heater installer, who has
gone through a careful screening process. In
addition, some major banks and financial
institutions have agreed to support the City’s
programme by offering finance for HPSWH to
qualifying consumers.
Infrastructure News
Department of Labour
potential to roll out skills
development programs
nationally to improve
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requires 50% of water
heating be from renewable
sources in new build and
major renovations
Term contracts for City of
Cape Town water
management and meter
installations
nationally in excess of 11
million households
Accredited partnership with
City of Cape Town on solar
water heating program
availability of scarce skills and
reduce unemployment
Department of Labour’s UIF to fund a R300million training programme with Seta’s to
empower youth and unemployed
Labour
Minister
Mildred
Oliphant
today
announced in Centurion a Joint funded training
programme to the tune of R300-million that will
benefit 8000 youth and the unemployed.
The programme will be funded on a 50/50 basis
by the department's Unemployment Insurance
Fund and the Setas. It will also involve the
participation of the Department of Public Works
and the Department of higher education and
the department of human settlements.
Oliphant told the launch of the various training
programmes that the immediate beneficiaries to
the
programme
were
the
youth
and
unemployed who were registered on the
department's match-making platform, the
Employment Services for South Africa (Essa)
during the recent Jobs Fairs……….
www.labour.gov/media