COURSE
DESCRIPTIONS
1. Social Media & Tribal Marketing
Stephan Dahl
Hull University Business School (UK)
June 1 – June 12, 2015
June 1 – June 12 (6:00 p.m. – 9:00 p.m.)
June 6 (9:00 a.m. – 12:00 p.m.)
Social media has quickly become part of the fabric of many
people’s daily lives, and as they have moved to it, so have most
companies and organizations from every sector and industry.
It is now the place to attract and sustain attention, communicate with customers and research consumer behavior. This
course offers a critical evaluation of the theoretical frameworks
that can be used to explain and utilize social media, including
largely tribal aspects of consumer behavior, brand value and
co-creation, ethical aspects of social media and applies them
to real-life examples and case studies from a range of industries, companies and countries.
Stephan Dahl holds a PhD from the University of Luton
(2005). He is a Senior Lecturer in Marketing at Hull University Business School and Adjunct Associate Professor
at James Cook University (Australia). His research interests include health and social marketing, cross-cultural
marketing and online/social media marketing and he has
published widely in journals such as European Journal of
Marketing, and Journal of Advertising Research. He is the
author of the book “Social Media Marketing: Theories and
Applications” (2014) . Before joining Hull, he worked in media, marketing and PR both for non-profit and commercial
companies in the UK, Belgium, Germany and Spain.
2. Behavioral Economics for Business
Daniel Houser
George Mason University (US)
June 1 – June 12, 2015
June 1 – June 12 (6:00 p.m. – 9:00 p.m.)
June 6 (9:00 a.m. – 12:00 p.m.)
This course provides an overview of organizational behavior
and human decision making from a behavioral economics
perspective, which is an emerging subfield that integrates
insights from psychology into economic models of behavior.
Students will discuss ways in which individuals in business organizations systematically depart from assumptions such as
perfect rationality and self-interest. The course will lead students to question many assumptions of the standard models.
2015
A goal of this course is to point towards ways one might modify
standard models of organizational behavior, so as to increase
their psychological realism and thus improve their predictive
power.
Daniel Houser is Professor and Chairman of the Department of Economics, as well as Director of the Interdisciplinary Center for Economic Science at George Mason University. He holds a PhD in Economics from the University
of Minnesota (1998). He has published more than 60 publications in Journals such as: Journal of Public Economics,
Proceedings of the National Academy of Sciences and
Journal of Risk and Uncertainty. He is also editor of several
Journals including: Management Academy of Sciences and
Econometrica. His main teaching interest lay in the fields of
experimental theory and methods, behavioral/neuro economics, and political economy.
3. Managing Innovation and Change
Johannes Pennings
The Wharton School,
University of Pennsylvania (US)
June 1 – June 12, 2015
June 1 – June 12 (6:00 p.m. – 9:00 p.m.)
June 6 (9:00 a.m. – 12:00 p.m.)
A pervasive challenge for all organizations and their managers is how to initiate, implement and sustain major innovation
and change: The legacy of the firm can be threatened when
disruptive technologies and market transformations challenge
the firm´s leadership, culture and external relationships. The
course main objective will be to prepare managers, or their
consultants and advisers, to meet the challenges of organizational innovation and change successfully. While the role of
managers is critical, we review their mandate to both internal
and external issues of innovation and change, providing a mixture of organizational and strategic issues.
Johannes Pennings is the Marie and Joseph Melone Professor Emeritus of Management in the Wharton School at
the University of Pennsylvania (USA). He holds a PhD from
the University of Michigan (1973). His research focuses on
innovation and human and social capital as sources of competitive advantage. His research has been published in journals such as: Organization Studies, Academy of Management Journal, and Strategic Management Journal. He has
done several consultancy projects, including: McKinsey
and Company (EU), Merck (USA and Germany), KIA Group
(Korea), and Royal Dutch Shell (U.K.), among others.
4. Positive Leadership and Organization
6. Sustainable Global Supply Chain
Miguel Pina e Cunha
Simon Croom
June 1 – June 12, 2015
June 1 – June 12 (6:00 p.m. – 9:00 p.m.)
June 6 (9:00 a.m. – 12:00 p.m.)
June 16 – June 26, 2015
June 16 – June 26 (6:00 p.m. – 9:00 p.m.)
June 20 (9:00 a.m. – 12:00 p.m.)
This course explores organizational behavior from a positive
perspective. It uses new knowledge coming from the field of
Positive Organizational Scholarship to debate how better organizations can be developed via a deliberate focus on the
strengths of individuals and teams. It discusses topics such
as: How can leaders foster positive psychological capital?
How can such interactions be used as levers of organizational
development? What are the positive pillars of great teams?
What characterizes a positive workplace? The course offers
behavioral science approaches to the development of positive
practices at the individual, relational, and organizational levels.
The increasing globalization of suppliers and customers has
increased the concerns with the issues of sustainable and
responsible management across global supply chains. The
course explores the main risks, opportunities and practices in
global supply chain management from both conceptual and
practical perspectives on sustainable practice. It looks at how
organizations as varied as Intuit, Wal-Mart, Starbucks, and the
US Marine Corps address and apply responsible and sustainable supply chain strategies. Students will engage in applied
studies and learn from academics and practitioners about the
current challenges in this critical business arena.
Miguel Pina e Cunha holds a PhD from Tilburg University (1998) and is Professor of Organization Studies at Nova
School of Business and Economics. He has published more
than 100 papers in international journals. He previously
worked with several companies and the Portuguese government on leadership and change management processes.
Professor Pina has won on several occasions the Best Paper Award at different international conferences such as
BAI (2007,2008 2009 and 2013) and EURAM (2013). His
research interests include: process-based views of organizations; the paradoxes of organizing; and virtuous and toxic
leadership.
Simon Croom is Full Professor at the University of San
Diego and received his PhD from the University of Warwick
(1996). He is an internationally respected researcher, advisor and professor in the field of supply chain management
and world class performance, and is frequently cited in the
press and journals around the world. In 2014, Professor
Croom was awarded the University of San Diego Distinguished University Professor. His research interests include
sustainable supply chain management and world class operations. His expertise led to being appointed as an Advisor
to the UK Government’s Office of Government Commerce.
Nova School of Business and Economics (Portugal)
5. Marketing and Management
in the Food Industry
Miguel Gómez
Cornell University (US)
June 16 – June 25, 2015
June 16 – June 25 (6:00 p.m. – 9:00 p.m.)
June 20 (9:00 a.m. – 4:00 p.m.)
(To be taught in Spanish)
The course main objective is to create a space for reflection on
the principals and fundamentals of marketing and its application to both the private and public problems that characterize
the food supply chain, in order to help students in the definition
of marketing strategies for products in this sector. The course will focus on recent trends in production, processing and
distribution of food on a global scale, as well as in Latin America and Colombia. It will also consider elements that affect
the international trade of perishable products and the political
framework that influences the food industry, such as client satisfaction, social responsibility, and retailer’s own brands.
Miguel Gómez holds a PhD from the University of Illinois
at Urbana-Champaign (1999). He is Associate Professor at
the Dyson School of Applied Economics and Management
at Cornell University. Previously, he was faculty member at
the University of Illinois and research associate at Cornell.
His areas of interest include food and horticultural marketing, applied industrial organization and food distribution
channels. His research focuses on the economics of locally
produced specialty contracts between food suppliers and
supermarkets, and customer satisfaction in food retailing
and distribution channels.
University of San Diego (US)
7. Investment Decisions in Unstable Markets
Jaime Sabal
ESADE (Spain)
June 16 – June 26, 2015
June 16 – June 26 (6:00 p.m. – 9:00 p.m.)
June 20 (9:00 a.m. – 12:00 p.m.)
Every investment decision demands the application of modern
financial theory. However, advanced theories are set in the
context of developed countries and do not capture the intricacies of operating in unstable markets. Despite the importance
of investment flows to developing countries today, it´s surprising that very little has been done to adapt financial principles
to the special realities of unstable markets. In this course we
will make an effort to fill in this missing part. Key concepts of
financial theory will be reviewed with a focus on investment
decisions in real assets as it relates to investors in unstable
markets.
Jaime Sabal is Associate Professor in the Department of
Financial Management and Control at ESADE. He holds a
PhD in Finance from the Wharton School at the University
of Pennsylvania (1986). He has been Visiting Professor at
different universities such as the Stern School of Business
at NYU and Instituto Tecnológico de Monterrey (EGADE),
among others. He was Vice-president of the US consultancy
company ATKearney (1995-1998), and founder and director of a consultancy firm with broad experience in financial
advice projects (1989-1995). His research interests include
corporate finance with an emphasis on emerging countries.
8. Developing the Creative Organization
Helena González
NEOMA Business School (France)
June 30 – July 10, 2015
June 30 – July 10 (6:00 p.m. – 9:00 p.m.)
July 4 (9:00 a.m. – 12:00 p.m.)
Creativity is a valuable employee outcome associated with
organizational sustainability and innovation. The course situates the manager’s and employee’s behavior with respect
to the complexities of organizational creativity in international
contexts. It takes a multi-level approach to offer managers a
comprehensive view of how to develop individual’s creativity,
and improve team creative performance. It emphasizes the
practical application of concepts related to creative performance and predicted by individual self-awareness, personality,
dimensions of culture, intrinsic motivation, teamwork, leadership, and creative climate in multicultural settings.
Helena González holds a PhD in Management from IE
Business School (2011). She is Assistant Professor in the
People and Organizations Department at NEOMA Business
School (Rouen Campus). She has ten years of work and
academic experience in Colombia, Spain, and France in
the financial and consumer goods sectors. Currently, she
is working on several projects related to her main research
interests: emotions, teamwork, leadership, and creativity.
At NEOMA, Helena González teaches Organizational Readiness, Developing the Effective Organization and Human
Resource Management among others.
9. Global Financial Statement Analysis
Daniel Bens
10. Opportunity Recognition and
International New Ventures
Sergio Postigo
Universidad de San Andrés (Argentina)
June 30 – July 10, 2015
June 30 – July 10 (6:00 p.m. – 9:00 p.m.)
July 4 (9:00 a.m. – 12:00 p.m.)
This course is about new venture creation and will especially
examine how entrepreneurs identify potential opportunities for
new ventures that are capable of achieving early success in
global markets. Strong emphasis will be placed on international New Ventures and business opportunities with focus in Latin America. The course seeks to help students develop their
own entrepreneurial potential, and their abilities to recognize
entrepreneurial opportunities. It is designed as a hands-on
course and will provide an overview of the entrepreneurial process, including the opportunity identification, viability analysis
and business model.
Sergio Postigo is Professor and Director of the Entrepreneurship Center at Universidad de San Andrés (Argentina).
Professor Postigo received a PhD in Entrepreneurship and
Small Business Management from Universidad Autónoma
de Barcelona (Spain) and Växjö University (Sweden) in
1999. His research and teaching interests include entrepreneurship, international business and corporate entrepreneurship. He has published articles in several academic
journals including Harvard Business Review and Journal of
Business Research. He also serves as Paper Reviewer for
journals such as the Academy of Management and the Academy of International Business.
INSEAD (France)
11. Babson Build – Entrepreneurship
Program
June 30 – July 10, 2015
June 30 – July 10 (6:00 p.m. – 9:00 p.m.)
July 4 (9:00 a.m. – 12:00 p.m.)
BABSON COLLEGE
This course aims to improve the student´s ability to evaluate
the quality of information contained in corporate earnings and
financial reports. It is especially useful for those students who
have a role in finance, consulting, or general management that
require the use of accounting information. The course begins
reviewing the overall components of the financial statements
and its analysis. Then the course focuses on improving the
ability to understand the competitive positioning and performance results that a company relays in its financial reports.
This is a case based course. Students will conduct financial
analysis on a number of companies from around the world.
Daniel Bens is Associate Professor of Accounting & Control at INSEAD (France). He holds a PhD in Accounting
from the Wharton School at the University of Pennsylvania
(1999). Prior to joining INSEAD, he was affiliated with the
University of Chicago Booth and the University of Arizona
where he was the Associate Dean and Director of the MBA
programs. His teaching and research focus on financial
reporting issues, including the determinants of voluntary
disclosure policies as well as the economic effects of discretionary accounting choices. His research has appeared
in leading academic journals including The Accounting Review, and Contemporary Accounting Research.
July 12 – July 17, 2015
Daily classes: 8:00 a.m. – 5:00 p.m.
This course will be taught at Babson in Wellesley,
Massachusetts (14 miles west of Boston)
(Opened only to Uniandes School of Management Master
students)
Babson College, a global leader in entrepreneurship education, teaching and research, will deliver an entrepreneurship
program in which the overall goal is to provide a learning experience to students in which they acquire a business global
perspective and entrepreneurial mindset. At Babson, Entrepreneurship is defined as a way of thinking and acting that is
opportunity obsessed and leadership balanced. It isn´t just an
academic discipline; it´s an attitude and a way of living.
The course will include case studies, break-out sessions, videos and lectures. Strong emphasis will be placed on the primary and secondary topic areas of entrepreneurship and the
development of strong negotiation skills. A special emphasis
will be made on topics such as entrepreneurial thought and action, entrepreneurial finance, innovation and corporate entrepreneurship. Delivery as well as materials are in English and
participants are required to prepare for each class, present
and participate in the class discussion.