Fish & Chip and Fast Food Industry
Issue No. 110 March/April 2015 Don’ Miss t it! The North’s Premier Fish & Chips and Fast Food Exhibition Premier Suite, The Macron Stadium, M61 Junction 6, Burnden Way, Bolton BL6 6JW Doors open 10.00am - 4.30pm Innovations 2015 will be the North West’s major event for the Fish & Chip and Fast Food Industry organised by V.A.Whitley With quality exhibitors presenting outstanding product innovations and concepts covering a range of Food Products, Packaging Developments, Hygiene Solutions and the latest Catering Equipment all designed for your business. • Free Parking • Easy Access • Superb Facilities • Sampling • Demonstrations • Meeting Points Innovations 2015 The END of an ERA From March onwards we will start supplying you the Dart foam cups and containers which are manufactured to a high standard and we will be able to offer you a very similar range, but be aware, the lids for the Solo range will not generally fit the Dart range. See below a comparison chart of some of the key lines to help you understand the new product codes: For over forty years VA Whitley have been a proud distributor of Insulpak/Solo polystyrene cups and containers manufactured with that distinctive Styroweave finish but sadly, like with most good things they must come to an end. Two years ago the Dart Container Corporation, who also manufacture foam cups, purchased Solo Europe and have taken the decision to close the Solo manufacturing facility and move all the production to their West Midlands factory. SOLO DART Product 7oz Cup 8oz Cup 10oz Cup 12oz Cup ContainerLid ContainerLid C74/7L 7LX66JLTRPF C8C8L 8LX88JL C10C10L 10LX1010JLPF C12C12L 12LX1212JL* *A straw slot lid is available for the 12oz Cup 4oz Container 8oz Container 12oz Container 16oz Container 4FC4/7L 4J66JLTRPF 8FC8FCL 8SJ20520JL-5 12FC8FCL 12SJ2020JL-5 16FC16FCL 16M20JL-5 12oz Chip ConeCC12 12C20 Tony’s TALK Protecting A Personal Opinion from Tony Rogers Chairman VAW Errol!! In the mid-1970’s a family friend who ran a ‘one man band’ packaging supply business retired - and so I found myself driving ‘a Noddy Van’ delivering all sorts of paper bags and packaging that we had never stocked before, to Market stalls, Butchers, Bakers - and Uncle Tom Cobbley! I quickly realised that both the Butchers and Bakers had packaging with a ‘stock’ design relevant to their respective Trades - but there was nothing for our world of Fish ‘n Chips! Hence I asked my cousin Alan Rogers, a graphic artist to come up with a suitable design - and so in 1976 our “Happy Fish on a bed of Chips“ was born! ‘Errol’ seemed to capture the spirit of our Trade, and besides adorning millions of carrier bags our Customers started asking for ‘Happy Fish’ T-shirts, window display panels, coasters and sundry other items. Later, when making a delivery in a town I had never been to before, I was trying to locate our new Customer (before Sat-Nav.!). I became infuriated by the profusion of signs showing The Colonel’s face, the Golden Arches, Pizza Hut etc. etc. - but no branded sign for our Fish ‘n Chip shop! With the help of Mike Wallace we eventually produced a superb three-dimensional ‘Happy Fish’ illuminated sign to help our Customers ‘get branded’. Some 400 were produced and sold not only across the UK but in Eire, Europe and one even went to Panama! However, in spite of our Copyright and Trademark Registration of Errol as belonging to Whitley’s, we have had to maintain a constant vigilance against fraudsters and counterfeiters. We have stopped ‘pirated’ carrier bags coming in from the Far East, printed paper from Hull, corrugated boxes from Turkey - and so it goes on. We even had DFS using Errol in one of their TV adverts without permission (and showing up Fish ’n Chips as a litter source!). We eventually received an apology and got them to donate £5k to charity! It just goes to show how much sought after our Errol design is - so if you are one of our Customers who use him in the promotion of your business - just take very good care of him! … And you can meet him ‘in the flesh’ at our Exhibition on Sunday, April 26th, at the Macron Stadium (Bolton Wanderers’ ground - just off the M61, Junction 6). New products, new ideas, meet up with Friends - and have some fun! Make sure you’re there... D RI NKS Extravaganza MW011 Coca-Cola 24 x 330ml MW012 Diet Coca-Cola 24 x 330ml MW042 Dr Pepper 24 x 330ml MW013 Pepsi 24 x 330ml MW014 Diet Pepsi 24 x 330ml MW058 Pepsi Max 24 x 330ml MW015 Tango Orange 24 x 330ml MW016 Vimto 24 x 330ml 24 x 500ml MW053 Diet Coca-Cola 24 x 500ml MW055 Fanta Orange 24 x 500ml MW060 Sprite 24 x 500ml MW86 Pepsi 12 x 500ml MW098 Fizzy Vimto 1pt 12 x 500ml MW107 Still Vimto 1pt 12 x 500ml Only £12.49 Only £4.49 Only £6.49 Only £6.49 MW132 Oasis Summer Fruits Barrs DnB 24 x 330ml MW018 Barrs Tizer 24 x 330ml MW019 Barrs Irn Bru 24 x 330ml Only £12.49 Oasis MW017 Only £13.99 Coca-Cola 12 x 1.5ltr MW049 Diet Coca-Cola 12 x 1.5ltr £4.99 Only £11.99 MW048 Offer Price: per case 12 x 500ml MW133 Oasis Citrus Punch 12 x 500ml Offer Price: £7.49 per case All offers while stocks last - Subject to availability Offer Price Only £7.29 Offer Price Only £6.69 Buy 2 cases for £11.00 Offer Price Only £5.49 Offer Price Only £5.49 Offer Price Only £5.49 Offer Price Only £5.79 Vimto Zero Sugar 24 x 330ml Offer Price Only £5.79 1.5ltr Bottles Barrs Cans 24 x 330ml Coca-Cola Lilt MW023 MW052 Offer Price Only £6.69 Cherry Coca-Cola 24 x 330ml Offer Price Only £7.29 MW108 500ml Bottles Buy 3 cases for £20.00 MW113 330ml Cans Only £12.49 Ben Shaws Cans MW096 Dandelion & Burdock MW097 Lemonade MW070 Shandy MW086 American Cream Soda Buy TWO cases for just 24 x 330ml 24 x 330ml 24 x 330ml 24 x 330ml £10.00 Ben Shaws Bottles MW109 Shandy 12 x 500ml MW110 Dandelion & Burdock 12 x 500ml MW99 Cloudy Lemonade 12 x 500ml Special Offer Price: Yazoo SH20 Yazoo Strawberry 10 x 500ml SH21 Yazoo Chocolate 10 x 500ml SH22 Yazoo Banana 10 x 475ml Offer Price £5.99 per case £3.49 per case Thirsty MW101 Orange MW102 Blackcurrant MW103 Raspberry Sports Cap 12 x 500ml Buy 2 Cases for £5.00 Simply MW128 24 x 200ml Simply Pure Orange Offer Price: £5.99 per case MW129 24 x 200ml Simply Pure Apple Offer Price: £5.99 per case £2.99 Celtic Spring Water MW083 24 x 500ml Celtic Spring Water (Still – Screw Cap) Buy Two Cases for £5.00 MW084 24 x 500ml Celtic Spring Water (Still – Sports Cap) Offer Price: £2.99per case MW081 Simply Fruity Offer Price: MW131 12 x 300ml per case Simply Fruity Orange MW130 12 x 300ml Simply Fruity Apple & Blackcurrant 24 x 500ml Celtic Spring Water (Sparkling) Offer Price: £2.99per case Big Time Drinks MW106Orange / Raspberry 24 x 200ml Buy 5 and get the 6th FREE Sunday 26 April Macron Stadium, Bolton The Doors Open 10.00am - 4.30pm Don’ t M Exhibition which brings iss it! Fish & Chips to Life! Innovations 2015 will give you the opportunity to visit over seventy first class exhibitors who will be presenting outstanding product innovations and concepts covering a range of Food Products, Packaging Developments, Hygiene Solutions and the latest Catering Equipment, including market leading Range Companies, all designed for your business. Touch, Taste and Try! Expert exhibitors will be on hand to discuss which cooking oils and batter mix products are best suited for your business or even sample some great tasting curries and gravies. Why not try the many superb fish products on offer, including skinless, boneless tightly graded Cod or Haddock from Rammi and Ocean Trawlers. Why not come along and visit our ‘Cutting Crew’, who will be demonstrating how to get the most from your fish. Many exhibitors will be cooking their products ready for you to sample, including the excellent range of 42nd Street Frozen Foods, featuring our ‘Classic Sausage’, the number one selling catering sausage, quality Beefburgers and a great range of whole muscle chicken products for you to taste. You can enjoy tasting pies and puddings from Hollands, Pukka and Wrights. There will also be Kebabs from popular supplier Double A Kebab. If its packaging you are after, then look out for our great ranges of ‘Real Food’ and ‘Hook and Fish’ branded packaging, the environmentally friendly range of Bio Boxes, our excellent range of corrugated boxes as well as a broad range of carriers - all specifically designed for the Fish and Chip Trade. Come and learn about our Waste Oil Collection Service, which launched at Innovations in 2013, and has grown from strength to strength - our experts will be on hand to answer any of your queries. We will also bring you 2 leading Oil Filtration Companies, with products to ensure that you are getting the best and most out of your oil. FREE PARKING • EASY ACCESS • SUPERB FACILITIES Take advantage of the many Money-Saving Visit the Drywite Equipment Shop and enjoy HUGE SAVINGS on our extensive range of catering equipment and utensils. We will be giving away £1,000 worth of V.A. Whitley Vouchers on the day in our FREE PRIZE DRAWS Register your ticket on arrival and you will be entered into one of FIVE PRIZE DRAWS and you could win OFFERS which will only be available on the day. Entry to Innovations 2015 is FREE!! And all V.A. Whitley Customers will automatically receive a personal invitation for the exhibition three weeks beforehand. If you are not a customer of V.A. Whitley then please call 01706 364211 and we will be delighted to send you your invitation. £200 worth of VAW Vouchers. Regular updates will be posted to our Twitter (@VAWhitley1899) and Facebook (facebook.com/VAWhitley) so sign up today. We look forward to Welcoming You!! Premier Suite, Macron Stadium (Formerly The Reebok Stadium), Junction 61, Burnden Way, Bolton, BL6 6JW Also, check out our website www.vawhitley.co.uk/Innovations2015 for all the latest news. SAMPLING • DEMONSTRATIONS • MEETING POINTS RAMMI Ocean Wild Cod is FreshFrozen and Packed at Sea Vessels from RAMMI make their catches of Cod in the clean, cold waters of the North Atlantic, where fishing is carefully regulated by a quota system to guarantee a sustainable balance in the marine environment around Iceland and to make sure that we will be supplying your favourite fish for many years to come. RAMMI COD: Caught in Sustainable Fishing Grounds Contains No Additives or Glaze Traditional Gradings available Skinless/Boneless Rammi Cod from Icelandic Waters is IRF and MSC Certified Lion Sticky BBQ Sauce is sweet and very sticky, making it the perfect BBQ sauce for ribs. Not only that but this versatile sauce is perfect as a thick, saucy dip with chips, nachos or as a burger topping. It is suitable for vegetarians, Non GM and also Soya Free. £5.19 Quantity: 2.27ltr Bottle Code Ref: CS84 Great Offer on 10kg White News wrapping Get 5 Points every time you purchase this promotion . Throughout March and April we have a great promotional offer on all sizes of White News, Y U B p g acks k 0 1 x 5 for just £25 Don’t Miss Out!! Dripping Quality Choose from these four great products Code Ref: FA55 PREMIER JUS FOR PREMIER RESULTS It Fries Brilliantly! With Improved Frying Performance! Quantity: 10kg Q Toreno Premier Jus Dripping now has a potential frying performance TWO TIMES that of standard deodorised drippings. Quantity: 10kg (2 x 5kg) 1 Point Code Ref: FA80 CRISPIT Pure White is a fully refined and deodorised white Beef Dripping which provides odour free frying while still creating superb taste. DEODORISED BEEF DRIPPING Pure, fully deodorised beef fat with its own superb frying characteristics. An exclusive product to V.A.Whitley. 1 Point Quantity: 10kg Code Ref: FA81 Code Ref: FA14 Quantity: 12.5kg CELEBRATE ST.PATRICK'S DAY with a sauce sensation 5kg You won’t be disappointed... and neither will your customers Bursting with flavour - Smooth and Fruity with a spicy aftershock/kick Made from the finest ingredients Speedy Preparation Time ts Easy to Use 5 Poin Don’t just take our word for it... Here’s what our customers have said: “It’s the spiciness we like... and so do our customers!!” Great Eccleston Fish Bar “It seems sweet at first, but then that amazing spiciness kicks in. Our customers really like it and it most certainly sells!.” Les’s Fish Bar, Widnes “Our customers love it! It’s got a great consistency and it’s easy to use too.” Fairfield Place, Buxton “We get lots of comments about the name, but our customers definitely prefer it they tell me it’s ‘bloody wonderful’ - it even goes well with mushy peas!! I sell 5 times more of it than anything else!” Tony’s Top Chippy, Preston Celebrate this St. Patricks Day with a FREE Sample of Dinaclass’ Irish Curry and FREE PoS Material. Ask our tele-sales team or ask your Area Sales Manager for more details. Code Ref: GC65 Allergens: Wheat, Gluten and Mustard Choose from… Chips+DIPS …and why just stop at Chips…? Sweet Chilli Sauce Dips SPECIAL OFFER PRICE: Garlic Mayonnaise Dips SPECIAL OFFER PRICE: SD03 SD022 SD032 Hot Chilli Sauce Dips SPECIAL OFFER PRICE: Barbeque Sauce Dips SPECIAL OFFER PRICE: SD052 We have a great range of authentic and classic sauces available in convenient dip pots. They are perfect to accompany a variety of food including as a dip with chips, a topper for any burger, a side with a kebab or to finish off a portion of Chicken Nuggets… The list is endless. Tomato Ketchup Dips SPECIAL OFFER PRICE: SD142 Also Available: SD15 Sour Cream & Chive Dips YOU WILL GET 4x 5ltr Bottles: All for jus £9.99 t Promotional Period: March - April 2015 D E HA TO B i ’t M DonO ! t u 1 Point 40 x 25g £3.49 1 Point 40 x 25g £3.19 1 Point 40 x 25g £2.99 1 Point 40 x 25g £3.49 1 Point 40 x 25g £2.99 100 x 25g 1 Point 1 Point GREAT Special Offer FREE £28 2 for only Code Ref: CM04 t Grea ngs savi ss £3.99 Each dip pot from the range is packed with flavour and offers your customers variety at an affordable price. What’s even better is that throughout March and April we have some great promotional prices for you to enjoy… Get them while you can!! OFFER Bleach Disinfectant Degreaser Detergent Sweet & Sour Dips SPECIAL OFFER PRICE: SD062 MultiPack 1 1 1 1 40 x 25g At 120g, this generously sized succulent 42nd Street Chicken Fillet is produced from whole muscle chicken breast and coated in a delicious, crispy golden batter. It’s great between a bun and finished off with fresh lettuce and a cool mayonnaise or simply cut up and added into a wrap. Product Code: FR19 Quantity: 20 x 120g Deep fry at 180°C for 5-7 minutes from frozen. Cleaning Wall Chart available with every Keep It Clean purchase FREE PoS Material Available The original 42nd Street CLASSIC SAUSAGE CLASSIC Sausages are the No.1 brand in the Fish & Chip shop market. Made only from quality cuts of pork, they contain 50% pork meat – and can genuinely be called a Pork Sausage. The unique recipe gives a superb taste, natural colour and firm bite. They are perfect to eat either battered or unbattered. Choose From: Code Ref: FR171 42nd Street Classic Sausages (40) 4’s 10lb 2 Points Code Ref: FS891 42nd Street Classic Sausages (60) 6’s 10lb 2 Points Code Ref: FR181 42nd Street Classic Sausages (80) 8’s 10lb 2 Points NOW Also Available: Code Ref: FS11 42nd Street Gluten Free Classic Sausages (40) 4’s 10lb 2 Points FREE PoS available Try the amazing flavour of Gluten Free 42nd Street Classic Sausages TM le .... l a bre...... e ...... Ava .. . . h i New! GLUTEN FREE! H Every batch is laboratory tested to maintain the highest quality H Manufactured in the UK H Passed the maximum level of 20 ppm meaning gluten is completely undetectable It’s all about the it’s all about the ingredients! ingredients
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