1. art and entertainment
2. visual art and design
3. design

AW/15 SHOW PREVIEW
AUTUMN / WINTER 15
SHOW PREVIEW
BROUGHT TO YOU BY
IT’S TIME TO STAND UP
FOR WHAT WE BELIEVE IN:
QUALITY DESIGN
INDIVIDUALITY
PERSONALITY
AUTHENTICITY WORTH
WE ARE A COLLECTIVE OF BUYERS,
INFLUENCERS, RETAIL AND TREND EXPERTS,
DYNAMIC BRANDS AND MEDIA CURATORS.
WE WILL NOT STAND BY AS STYLE AND SUBSTANCE ARE SACRIFICED
FOR HOMOGENEOUS, UNETHICAL AND MISDIRECTED CLOTHING. WE
WILL CHAMPION FRESH THINKING AND ORIGINALITY.
MOMENTUM IS GATHERING
WE ARE GATHERING
WE SEEK OUT AND SUPPORT THE NEWCOMERS, THE VISIONARIES, THE
BOLD AND BRIGHT CREATIVES. THE RISK TAKERS, THE ADVENTURERS.
WE WILL SHARE KNOWLEDGE AND TRUTH.
WE WILL BE FOREVER RELEVANT.
WE WILL NOT COMPROMISE.
WE WILL NEVER STOP.
of
CHANGE.
WE ARE THE
AGENTS
@purelondon
@purelondonshow
#purelondon
WE ARE PURE LONDON.
purelondon
THIS IS OUR CODE
3
WELCOME
E XQUI SI TE RAN GES,
WE ARE
PURE LONDON
O R I G I NAL DESIGN S
A N D THE VERY F IN EST
O F FABRI CS
W
elcome to our movement. We
are gathering 8-10 February
2015 at London Olympia. Our
mission? To discover newness.
FURS
CAPES
SCARVES
CASHMERE
SILK
DEVORE
ACCESSORIES
B.Young
S E E U S O N S TA N D S :
L1 1 5 / L 1 1 6
OPENING TIMES
SUNDAY 8TH FEBRUARY
09:30 – 18:00
MONDAY 9TH FEBRUARY
09:30 – 18:00
01782 642534
11
EMERGING BRANDS
12
UP & COMING BRANDS
15
INTERNATIONAL BRANDS
17
BRITISH BRANDS
21
UKTI ADVICE
22
RETAILER INTERVIEWS
25
NEVER STOP
MOVING FORWARD
28
That’s why from now on, you can
expect a dynamic and engaging theme
each season. For AW15, we’re all
about the Underground Movement, our
manifesto and commitment to style,
authenticity and independent creativity.
YOUR CONTENT IS
YOUR VOICE 31
SEMINAR OVERVIEW 32
WGSN TRENDS 34
We’ve introduced PureTalk, our
editorial blog with news, interviews and
opinion. Read more on page 6 or visit
purelondon.com/puretalk.
THE EDIT 37
WE ARE GATHERING
63
SPOTLIGHT ON
66
We’ve introduced a new approach
to how we communicate with you,
our community. You wanted more
‘wow’ factor, more surprises, more
direction to new brands and ideas, and
also to feel more connected with us
throughout the year.
GILETS
TUESDAY 10TH FEBRUARY
09:30 – 16:00
Pure London SS15 introduced our
Buyers Power List to recognise
individual talent across the industry. For
AW15 we are celebrating the Best of
British Independent Retailers; they are
the lifeblood and visionaries of fashion
retail and we commend their passion
and innovation at every level from the
buyer through to the store team.
There is a movement taking place. This
is our manifesto, that Pure London
has changed and is bolder and more
confident than ever. Our promise to the
industry is that we will deliver our most
dynamic, fashion-forward event ever.
Join us this season to see the theme
brought to life.
We look forward to welcoming you in
February.
Julie Driscoll
Portfolio Director, Pure London
[email protected]
jayleycollection.com
www.purelondon.com
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LAUNCH PAD
Over the past year we have re-edited
and repositioned Pure London,
increasing focus on influential brands
while searching the globe for hundreds
of new brands you told us you want!
C O AT S
THIS IS PURE LONDON
Pure London is organised by i2i Events Group
Company registration number: 7925964 (England & Wales)
Registered address: The Studios, 2 Kingdom Street,
London, W2 6JG
T: +44 (0) 20 3033 2015
E: [email protected]
The Pure London Preview is published by Event Guides Retail
and Consumer Ltd
10 Treasury Court, Fisher Street, Carlisle, Cumbria,
CA3 8RF, UK
T: +44 (0) 1228 541200 E: [email protected]
W: www.eventguides.co.uk
Security Notice: Please note that name badges must be worn at all times
throughout Pure London for security purposes. Bags are liable to security
searches. Please ensure you have photo identity with you e.g. driving licence,
passport and a business card.
Disclaimer: The Pure London Preview is published under licence by Event
Guides Retail and Consumer Limited. The copyright in the design and content
is owned by i2i Events Group or its licensors. No part of this publication may
be reproduced, stored in a retrieval system or transmitted in any form, by any
means - electronic, photocopying or otherwise - without the prior permission of
i2i Events Group. Whilst great care has been taken to ensure that all details are
correct, neither i2i Events Group nor the publisher of the Pure London Preview
accepts responsibility for any error, omission or claims made in this publication.
All news correct as of 06.01.2015.
5
WHAT’S NEW
WHAT’S NEW
THIS IS
PURE LONDON
PureTalk, Pure London’s editorial
channel, uses the undercurrent of
technology to bring ideas together
and share Pure London’s vision with
a million other minds.
Steve Spear, Pure London’s editor
at large, is a journalist, fashion writer
and a lecturer at London College
of Fashion. He will be documenting
the journey of discovery through
PureTalk, reaching out to enlighten
and unite those who share the
same belief. Promising to be forever
relevant. Voicing opinions. Speaking
the truth - and sharing knowledge
from brands, partners and the
fashion industry.
You told us that you wanted more
engagement, now you can connect
with Pure London through PureTalk
throughout the year.
Visit purelondon.com/puretalk for
more stories and interviews.
NEW BRANDS
JOIN THE CONVERSATION
EMERGING BRANDS
PURE ROCKS
First launched at SS15, Emerging
Brands will be returning for AW15. The
area hosts a delightful mix of British
and international independent brands
and designers for premium accessories
and footwear. These brands have been
carefully selected by the Pure London
team to fit key criteria of unusual,
inspirational and highly creative design,
commercially positioned with a higher
entry price-point.
Sponsored by
LAUNCH PAD
@purelondon
@purelondonshow
@purelondon
purelondonofficial
#Purehangout
Trending: #UndergroundMovement
#MyManifesto #PureFootwearFriday
THE APP
This is your essential tool to get the most
out of Pure London. Download it now
to start searching brand lists by sector,
country or new. Save your favourites,
along with seminars and speakers. You’ll
see the latest PureTalk updates, and be
able to connect with us on social media.
Search Pure London 2015 on the
App store.
Introducing a new hub for breakthrough
jewellery designers and brands. An area
to find exclusive trend-led brands never
seen before at Pure London, with special
focus on gold and sterling silver plated
and semi-precious materials. Adjacent
to Premium Accessories and Emerging
Brands in the Grand Hall Gallery.
With several locations around the
show, Launch Pad areas feature
smaller stands to allow up-andcoming talent and young companies
the chance to establish themselves
at Pure London. Many of them will be
showcasing their ranges for the first
time at the event.
GROWTH FOR
ACCESSORIES
FOOTWEAR
Pure London’s showcase of Accessories
has grown again. Not only has this
show sector gained Pure Rocks, but it
has also expanded into its home that
was introduced in August. Pure London
is pleased to present some of the
most exciting brands across premium
accessories and fashion must-haves
from bags, jewellery, hats and more.
Pure London’s footwear community
is growing, with exciting international
brands joining a prestigious line-up of
over 100 brands in the National Hall
Gallery. This new location for Footwear
was introduced for SS15, and also
features the Drapers Fashion Café.
Discover brands on page 55 or join the
online action with #purefootwearfriday.
Our brand hunters have searched
the globe to bring you dynamic new
brands. More than 300 of our 800+
brands will be new to Pure London.
From established international brands
making their UK debut at Pure London,
to British trendsetters, exciting
newcomers and up-and-coming brands
you need to meet.
To discover new brands at Pure
London, check the brand list online
and at the end of this Preview, see
interviews on PureTalk and download
the app.
6
Lavand
www.purelondon.com
www.purelondon.com
7
WHAT’S NEW
In association with
Pure London has been on the hunt
to discover the Best Independent
Retailer in the UK and Republic of
Ireland. They have been uncovering
the industry’s movers and shakers,
those that have been excelling in
business and those that have made a
difference.
Pure London Independent Retail
Awards are aimed at recognising the
hard work of indies from all aspects of
their business, praising their ambition
and celebrating their triumphs.
Look out for the winners at Pure
London and find out more about their
brand’s great story.
One-stop Retail Shop will be arriving at
Pure London this February. Retail Shop
is a new, all-encompassing sector of
the show, catering for every aspect of
e-commerce and multi-channel retailing.
Incorporating the successful e-commerce
sector from last season, Retail Shop will
offer products and solutions that are
extremely beneficial to fashion retailers.
Services represented in Retail Shop:
IN-STORE SOLUTIONS
Everything your business needs to deliver
an improved customer experience. From
shop design and product display through
to POS systems, security and stock
management, find the solution to meet
your actual retail needs.
ONLINE SOLUTIONS
From product presentation, order
placement and payment, to choosing
the right platforms, websites and sales
channels for you, Retail Shop showcases
the latest online solutions every retailer
must have to successfully grow their
business via e-commerce.
www.purelondon.com
SERVICES INCLUDE:
Customer loyalty
Digital marketing & social media
Digital photography
Displays
E-commerce platforms
Financial Services
Fulfilment
Hosting companies
HR Services
In-store A/V equipment
Mailing houses
Packaging solutions
Payment processing companies
Payment security
POS Solutions
Product photography & video content
Returns companies
Security
SEO services - Email marketing
LOGISTICS
Shop build
From the importing and exporting of
products to warehouse management,
final mile delivery and the packaging your
customer opens, Logistics has the answers
you need in the increasingly complex area
of supply chain and logistics.
Store design
Warehousing
Web analytics
Website usability & design
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LAUNCH PAD
HERE IS
LAUNCH PAD
eleventen
With several locations around the show, Launchpad
areas feature smaller stands to allow up and coming
talent and young companies the chance to establish
themselves at Pure London. Many of them will be
showcasing their ranges for the first time at the event.
MOJIANA
Mojiana is defined by its innovative
structural design, exclusivity and
authenticity. The distinctive craftsmanship
and attention to detail expresses its core
philosophy. Each piece is intricate and
unique in its thoughtful construction
and fabrication. The inspiration behind
Mojiana’s collections is drawn from the
fundamentals of all geometric design;
circle and line. For the Galaxy and 2D23D
collections, Mojiana creates complex
modular structures by incorporating
simple geometric elements, repeated and
interlinked to create interest, unity and
movement. With the emphasis on form,
line and rhythm, both collections are bold
yet balanced with a sense of mystery,
wonder and drama.
Whatever
Eleventen is addressed to strong,
young women. Modern but minimalist
products give freedom to show the
wearer’s own style despite of current
trends. Their statement unisex t-shirts
allow you to express your thoughts
loudly. Pure London AW 2015 will
see the collection of Denials. Inspired
by Amish life and modern culture,
designs allow the consumer to choose
which way to go. Selection can be
made from minimalist, single-coloured
clothes, or those same designs
presented in colourful, “disco” styles.
Because everybody has a choice.
FELIX BENDISH
“My signature style I would define as
elimination of excess, simple, major
influence of Asia, a mixture of really
classic, traditional, historical design,
blending with real fashion.” - Felix
Bendish launched his own brand in
2001 and designs in his own studio in
Juhu, Mumbai. He has a passion for
design, in particular for bridal gowns and
indo-western fusion wear. Every piece is
made with quality craftsmanship, and is
finished with couture embroidery.
WHATEVER
The brand draws inspiration from sport,
modern living and attitude, emphasising
wearability and originality. Designer Lun
creates simple, casual pieces that are
indulgent yet rebellious, in addition to
collections featuring a relaxed aesthetic
and focussing on simplicity with a sporty
element.
www.saharalondon.com
VIEW THE COLLECTION AT PURE LONDON - STAND N72
Make an appointment: [email protected] | T: 020 7483 8438 | London showroom by appt only: 40 Chiltern Street, London W1U 7QN
ELEVENTEN
www.purelondon.com
Lun advocates incorporating the sport
and leisure attitude into fashion. He aims
to strike a balance between the two
design concepts. The design for every
single piece is simple and wearable, but
also brings out the originality by using
innovative colours, materials and design
details.
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EMERGING BRANDS
THESE ARE
EMERGING
BRANDS
Following a successful launch in August, Pure London
is excited to announce the introduction of a brand new
section to the February edition of the show. Emerging
Brands will focus on premium accessory collections
from established British and international designers
who are new to Pure London and will be showcasing
their Autumn / Winter 15 collections at the show.
SUSIE IN THE SKY
go it alone. I launched Air & Grace with
a simple philosophy: ‘made beautiful
for busy feet’. It was a leap of faith, but
I’m pleased to say I’ve finally found my
perfect sole mates.” See the brand’s
latest collection at the show.
JOLIE LOLA
Jolie Lola is an accessories brand by a
Canadian designer Nathalie El Metni.
The new collection of leather handbags
has been designed with a busy urban
woman in mind. The bags are the fruit
of passion, exquisite materials and topnotch accessories - no compromise!
Jolie Lola
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New designer, Susie in the Sky, offers
luxury, handmade leather handbags and
matching accessories to stylish women.
Jules Greaves established Susie in
the Sky in November 2013 as a British
label. She says: “(…) the brand had to
be called Susie in the Sky; that little
star was my late Mom Sue, who gave
me inspiration to follow my dream of
creating my own brand of luxury leather
goods. (…) The new collection is very
sleek and stands out. My inspiration has
come from “opposites attract in colour.”
I hope the Pure London visitors will like
the new collection as much as me!”
Advert
J’S DESIGNS
A newcomer to the UK market, J’s
Designs will be showcasing the
She collection. It features exclusive
printed leather bags and statement
silver and brass jewellery pieces,
crafted with custom-made polyester
stones and inspired by the beautiful
geometric structures of Nubian art and
architecture. This collection is about
empowering women to feel their inner
beauty and strength that were long
suppressed by societal forces. The
intention of this line is to free women
of insecurity, so that they can lead a
happier, fruitful existence that they truly
deserve. This collection says: “Become
the queen you are destined to be.”
www.purelondon.com
northskull.com
AIR & GRACE
Claire Burrows, the brand’s founder,
says: “I believe that shoes should feel as
good as they look. I felt so passionately
about this that I turned my search for
the perfect pair into a business. Having
worked for international footwear brands
for the last twenty years I decided to
Susie in the Sky
MEN’S JEWELLERY AND ACCESSORIES
STAND T59
UP AND COMING
Ardent
THE COLLECTIVE OF
UP & COMING
BRANDS
Discover the full spectrum of emerging brands and
designers showcasing their collections at Pure London.
These unique womenswear, directional footwear and
luxury accessories collections from both UK and
international brands provide just a taster of the fresh
new talent debuting at the show this summer.
NOOKI DESIGN
ALICE’S PIG
This season’s Pure London will see
the launch of nooki design’s SS15
and AW15 collections. For the coming
year they have expanded their clothing
range to include new, beautiful shapes,
that are easy to wear, in their lovely
signature prints. The main focus is still
the bag collection which has expanded
considerably from last season, and
new for SS15 luggage collection. This
is an exciting time for nooki design; the
collection has expanded a lot since the
previous show!
Alice’s Pig is a fashion brand from
Brixton, London. Founded by siblings
Amanda and Nicolai, Alice’s Pig
creates high-quality clothes for urban
villagers and practical dreamers, for
vintage-loving modernists and playful
connoisseurs, for creative rebels and
spirited bohemians, for Generation
Maybe and beyond.
PANGENT ALLEY
Stand: M144 Sector: Pure Allure
www.pante.co.uk
Pangent Alley is making their debut
appearance at Pure London in February.
This exciting brand is made up of three
contemporary lines in high quality
cashmere: Esoteric; stimulating design
incorporating a bold colours for a
discerning customer – cashmere as
you haven’t seen it before; Element;
contemporary design using only the
most impeccable quality 100% organic
cashmere, untouched by artificial dye
during production, and the classic
Pangent Alley collection; elegant, easy
to wear contemporary cashmere design.
All lines encompass the spirit of Pangent
Alley: progressive, fresh, exciting and
exceptionally beautiful.
www.purelondon.com
Newcomer to Pure London, Ardent
is a brand new contemporary
womenswear label based in London.
Their latest collection was inspired
by the facets and reflections of
diamonds and crystalline. See their
designs at February’s event.
FRED&EVE
nooki design
Luxury
ARDENT & CO
Online fashion retailer Fred&Eve
has relaunched as The Home of the
Handbag, with three labels: Fred&Eve,
SaintB and TrulyRocks. Collections are
designed within the company’s key
pillars of quality, style, function, ethical
credentials and customer service.
Founder and designer, Nikki Britton
believes that a great handbag should
be not only desirable in terms of style,
but also functional.
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INTERNATIONAL BRANDS
A GLOBAL
GATHERING
International brands and designers will once again bring
the best of global fashion to Pure London this year.
From bold colours and prints to intricate embellishment
and handcrafted designs – the international market
continues to offer original, covetable collections.
Travel the world with our selection of some of the most
inspiring global brands on display this February.
DYRBERG KERN
PURE LONDON - OLYMPIA GRAND
Hammersmith Road,
Kensington,
London W14 8UX
Dates: 08.02. - 10.02.2015
Stand: T97
What does it take to create a brand
that resonates with beauty and
sensuality in the hearts and minds
of women all around the world? In
the case of Dyrberg/Kern, it took two
individuals from two extremely different
backgrounds; each with a distinctive
angle on design who were drawn to
each other as if by destiny. As the
Creative Directors, design masterminds
and driving forces behind, Danish brand
Dyrberg/Kern A/S is today – after 29
years – a brilliant designer jewellery and
watch brand which never ceases to
intrigue and entice consumers.
Dyrberg Kern
For Spring/Summer 2015, the brand
is launching Dyrberg/Kern Designers’
Limited collection, characterized by
love for extravagant jewellery and
outrageous creativity. The extravagant
mix of brilliant and matte fancy cut
crystals from Swarovski Elements
feature across the range on chunky
short necklaces, fantastic earrings, a
double cocktail ring innovation and an
array of amazing bracelets. Each piece
is handmade in limited quantity, comes
with a special certificate and is delivered
in a luxurious gift box.
WAGNER PORCELAIN
& JEWELLERY
Fascinating stories are everywhere.
They are not just meant for writers to
put them on paper and Ana Wagner has
discovered that small stories can be told
on porcelain too. Wagner Arts launched
its first collection in the summer of
2009. Pendants, rings and bracelets
were appreciated for the refined
miniature design and delicateness. The
novelty stems from the combination
of porcelain, silver, gold and semiprecious stones which resulted in the
creation of some sophisticated items.
Introduced at the event will be the
Golden Palm collection: the signature
element is the palm. The theme of
vegetation, characteristic of Wagner
ARTE studio, is simplified to capture its
essence. The graphics of the landscape,
predominantly black and white, are
adorned with gold and platinum which
results in a visually enhanced effect,
which in turn creates pieces of jewellery
with a strong personality.
MIOPO
We are a brand that aspires to awaken
the spiritual development through art,
beauty and fashion. To understand this
concept, it’s important to know that, in
Portuguese, Mystery is spelled Mi(stério)
and Opportunities is Opo(rtunidades).
We believe that each item is part of the
synchronicity of the universe and every
Miopo product belongs to this alchemy.
Only with an open mind do we become
an impartial observer of our experience
and welcome the messages of the
universe. Experience our Fall-Winter
2015 collection at Pure London.
Krystall - Soamas
Haus der Mode 3 Room 0064
Haus der Mode 1 Room 0011, EG
Kölner Str.1
65760 Eschborn (Frankfurt)
Germany
E-mail : [email protected]
Website : www.krystall-soamas.com
Tel. Number : +49 6196 99838 0
Fax Number : +49 6196 99838 66
Mobile : +447961797493 / +491736948969
www.purelondon.com
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INTERNATIONAL BRANDS
Sand River Cashmere
HUMANOID
TRANSPARENTE
SAND RIVER CASHMERE
Sand River operates in the luxury
cashmere goods industry providing
authentic quality. For the past ten
years, by pursuing their tradition of
excellence, Sand River have catered
for lifestyles of its consumers with
exclusive lines for men, women and
children, along with home furnishing,
accessories, and scarves. Manufactured
in the company’s own facilities in
Shanghai, these distinctive products are
distributed through directly operated
INTERNATIONAL BRANDS
stores. Headquarters are based in
Shanghai, with branches in Paris,
Tokyo and Hong Kong. Renowned,
international fashion designers are hired
to design products that are in keeping
with worldwide trends. Sand River
shows distinct characteristics of best
quality and delicate craftsmanship in
cashmere luxury. The label brings love
and interpretation into products: a way
to appreciate an excellent source from a
great motherland.
Arnhem, the Netherlands, 1981. We were
not punk. Humanoid just happened.
In over 30 years, the women’s label
matured in the big world of fashion
without so much as a step astray.
Without screaming for attention,
Humanoid’s identity feels familiar.
That pleasantly unruly early 80s’ feel
always remained: expressive, but
always functional and contemporary.
Human-oid, literally: like a human. Every
Humanoid collection originates from this
gut sense of freedom, and the feel of the
materials. The way they drape, move,
how they behave while treated and how
they caress the skin. They appear to be
worn in and washed. Every collection a
continuation of the previous one. A large
luxurious wrap scarf, symbolising the
Humanoid feel, has been the staple from
the start. See our AW15-16 collection
this February.
Transparente are very excited to be
bringing their collection to the UK
for the first time at Pure London. The
German brand is very proud to present
the newest knit collection which will
be different to anything they’ve done
before, but still matches perfectly their
signature Lagen look.
ZEITLOS
New to the UK, German brand Zeitlos
is perfect for the woman who already
knows her style. Easy soft fabrics
worked into sharp lines that contour
the body create a feminine, fashionable
oversize pieces with patched silk overlay
complement. Zeitlos is a must-see new
collection. The designs will be on display
at Pure London and in the new London
showroom in Hanover Square, 28.01 –
24.02.2015.
MINKPINK
MEL DREAMED BY MELISSA
Travelling all the way from Australia,
the iconic brand, Minkpink, will be
showcasing their brave and bold
collections. Designer, Rachel Evans,
founded Minkpink in 2005 after spotting
a gap in the market for well-designed,
yet affordable clothing. Eight years on,
Minkpink is being snapped up all of the
world and the brand shows no sign of
slowing down.
Mel Dreamed By Melissa is the playful
younger sister of Melissa, a happygo-lucky footwear brand whose only
aim in life is to sweeten your stride.
Taking on the same ethical stance as
its sister brand, Mel believes in being
vegan friendly, recyclable with a subtle
scent, and proving that fashion can
be thoughtful. At this February’s Pure
London Mel will be showcasing the new
SS15 collection which promises to be
the biggest and best yet.
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Humanoid
ROSEMUNDE
DURVAL
Founded in 2004 and based in
Copenhagen, Rosemunde is
rooted in Scandinavian values, with
romantic, feminine style and business
dynamism at its core. The brand is
built on beautiful clothes that are
easy to wear, such as the bestselling
signature silk camisoles, cardigans and
fine knits. Functionality and femininity
are the two essential elements in
each and every piece that bears
the Rosemunde name, giving women the
touch of luxury, every day.
Classic Italian brand Durval will present
the AW15-16 collection. The Durval
woman this year is a chic globetrotter.
The new line includes casual split
leather bags in autumn colours, as well
as in the classic dark shades, always
characterised by its applied insects
– spiders and bees – that add irony
and recognisability to the designs. The
collection is enriched by new clutches
and handbags, without sacrificing the
classic models embellished with pony
leather, and glamorous accessories.
www.purelondon.com
www.purelondon.com
Durval
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BRITISH BRANDS
BRITISH
BRAND FOCUS
British brands have never been more in demand; from classic
silhouettes and quality heritage craftsmanship to on-trend
vintage inspired pieces with a fashion-forward twist. Take a
look at our selection of some of the UK brands showcasing
home-grown talent at Pure London, and see why they epitomise
understated Brit cool.
Brat and Suzie
BRAT AND SUZIE
Based in East London, Brat and
Suzie was founded in 2009 by
twin sister duo Polly and Charlotte
Vickery. Since the brand’s inception,
Brat and Suzie has grown from a
small t-shirt brand that first sold
out of the Up Market near Brick
Lane in London, to a fully-fledged
fashion label that has quickly gained
a following amongst celebrities,
trendsetters and top retailers
worldwide. Jump on the Brat and
Suzie bus and take a trip into their
magical world of fashion and wildlife.
Frock and Frill
FROCK AND FRILL
At Frock and Frill we specialise in
heavy embellished pieces, including
separates and dresses for that
special occasion. Our collection is
inspired by the 1920s, channelling
the flapper girl vintage style. Here,
opulence meets modern day
fashion. Our customers come back
to us time and time again for our
innovation, attention to detail and
sheer variety of fabrics, finishes and
embellishments which set us apart
from our competitors.
KIRSTEEN STEWART
FRANK SAUL – MASCARA
This year, Frank Saul were awarded best
occasion wear collection for a second
consecutive year. In February, they will
be introducing the new collection for
AW/2015 from Mascara and L’Atelier.
Prepare to see an exciting new selection
of Mascara evening dresses, and an even
stronger, more flattering MOB collection,
both looking to flatter and bring
confidence to the modern-day woman.
www.purelondon.com
Kirsteen Stewart is a fashion
and textiles designer based
in the very north of Scotland.
From starting her business
at her kitchen table,
Kirsteen now works in her
Kirkwall studio and retail
premises to create a series
of accessories and capsule
clothing collections.
Inspired by details – from
everyday objects in far
flung places, to patterns in
natural environment,
to a porcelain
teacup, or a piece of
crochet work by her
grandmother – Kirsteen begins
each collection by creating a
hand-drawn surface design or
motif. These designs are then
translated onto her products
utilising a mixture of traditional and
modern multimedia techniques
– including knit, embroidery,
digital printing, embossing,
and laser cutting. The
result? A collection of
crafted, distinctive pieces
with detailed, tactile
embellishments and a
contemporary finish.
21
UKTI
Do you envisage
seeing your
collections in
stores in New York
or Paris?
UKTI ADVICE
Have you ever envisaged opening your
own boutique in Paris?
UKTI could help you realise your potential
T
alking to UKTI at Pure London
on stand M90 could help
make your global plans a
reality. With fashion exporting
experts on the stand throughout the
show, you can find out exactly how
you can start growing your business
overseas.
UKTI have a range of services that can
help you start to internationalise your
business or, if you are already exporting,
they can advise on how to accelerate
your growth. Most of these services are
entirely free of charge, while others often
come with matched funding from UKTI.
INTERNATIONAL TRADE
ADVISORS
UKTI’s International Trade Advisors are
experts in exporting, and are located
in regional offices across the UK. If you
would like expert, first-hand support,
sign up to meet your local International
Trade Advisor at www.gov.uk/ukti.
FEATURED SESSIONS
E-EXPORTING
PROGRAMME
UKTI’s e-Exporting Programme
gives UK companies and brands the
opportunity to get advice on how
to globalise their business using
e-marketplaces. Brands will be able
to meet with an e-Exporting advisor to
discuss export plans, and identify new
e-marketplace opportunities worldwide.
For more information visit
www.gov.uk/e-exporting.
INTERNATIONAL
BUSINESS THEATRE
The UKTI International Business Zone
will also host a programme of special
seminars and case studies focusing
on growing your fashion business
overseas. High profile speakers from
established UK brands and retailers will
be revealing how they globalised their
businesses, the challenges they faced
and how you can do the same. Past
speakers have included Geoff Quinn,
CEO, T.M. Lewin.
THE FIRST THING I WOULD DO IS GO
AND VISIT UK TRADE & INVESTMENT,
BRITAIN’S BEST KEPT SECRET. THEY
WILL HAVE THE INFORMATION YOU
NEED, AND PROBABLY MOST OF THE
ANSWERS TO YOUR QUESTIONS.
Theo Paphitis, Entrepreneur & Chairman, Boux Avenue
22
Case study:
Getting started in
international trade
Visit UKTI on stand M90
and start growing your
business overseas
• Deciding where to go first
• Research - what you need to know
about a new market and where to
find information
• Getting the product right for
the market
• Low cost routes to market
• Managing the transaction
• Government advice and support
Case study:
France – a good place to start
•O
pportunities in France - what
products sell well
• Navigating the fashion retail/
wholesale industry in France
• Trade shows worth visiting and
other routes to market
• Where to go for advice and
information
Case study:
How to price your products
for international markets and
ensure you get paid
•S
etting prices - top tips for costing
a product
• Cash up front vs Letters of Credit
• Reducing the risk of non-payment how flexible should you be?
• Exchange rates and their impact on
price point and profitability. Can we
take advantage of them?
www.purelondon.com
UKTI works with UK based businesses to ensure their success
in international markets through exports. Come and visit UKTI
on stand M90 at Pure and get vital advice and guidance
about internationalising your business.
The UKTI stand will also host a range of seminars from British
businesses that are successful overseas and you will also get
the chance to hear from the exporting experts from UKTI
about how your business could be just as successful.
@UKTIRetail @UKTI
Visit us on stand M92
@UKTIRetail
BRINGING YOU THE
WORLD’S BRIGHTEST,
MOST INSPIRING EVENTS
Artwork supplied
should ONLY be used
for the Pure event
27 July 2012
RETAILER INTERVIEWS
RETAIL SHALL BE HEARD
Sarah Millet, Owner,
N.Shelley of Billericay
Kate Payne, Director,
Hengelo Ltd
Vanessa Murray,
Ladieswear Buyer, A Hume
Country Clothing
Becky Furbank, Director,
Anne Furbank Fashions Ltd
Karina Baldorf, Owner,
Kakao by K
Anne Furbank
Tell us about your brand.
What do you stand for?
Kate: My sister and I took over an
existing business just over 3 years ago,
bought all the stock, changed all the
brands in store and then launched our
online website.
Sarah: Our main focus is customer
service; we are a long established brand,
expanding over three generations and
90 years! We remain true to our original
values of outstanding customer care,
inspiring fashion, and a passionate
dedication to helping women look and
feel their best.
Kate: Our brand personality is a true
reflection of what my sister and I believe
our customers would want to wear. It’s
a unique mix of contemporary brands
with a broad range of fun and unusual
accessories. We pride ourselves on
excellent customer service and spend a
lot of time sourcing brands that are not
available on the high street.
Vanessa: We always aim for the highest
quality; we spend lots of time sourcing,
and like to offer a very personal service
for our customers.
Becky: We are a well-established
independent retailer. We offer excellent
customer service, and a mix of clothing
from top to toe, from jeans to evening
wear.
www.purelondon.com
N.Shelley
Karina: Our tagline is: “Scandinavian
by name, stylish by nature” - we’ve
built our business around it. Our pieces
are timeless and ageless, they can be
worn to work or for going out. We stock
pieces by Scandinavian designers
because they share this philosophy. For
us, customer service is always a priority
– we always have Prosecco on chill for
our customers who are welcome to sit
down and chat during their visit.
How did you get to where you
are now?
Sarah: I have lived and breathed fashion
from a very early age! My mother was an
amazing role model. Following a course
in European business, I had several
placements in the fashion industry
before joining the family business. My
grandparents live just behind the shop!
Vanessa: I’m dyslexic, and I don’t
have lots of degrees under my belt. I
started my career in fashion in Barbour
in Edinburgh, and loved it so much and
worked so hard I was the manager in 6
months! When I found A Hume Country
Clothing, I fell in love with the fashion.
It is exactly my type of clothing, so I
basically hounded the shop until I got
my dream job!
Karina: I have studied social policy
which is people-focussed, as is now my
business. I used to write government
reports on anti-social behaviour, then
moved on to research. I was always
into fashion and always wore it with
a Scandinavian twist. Eventually, I
decided to open my own store, so
I took the time to plan the business
and what it should be about. I found
really lovely premises in the centre of
Edinburgh, so I went for it!
25
Kakao by K
RETAILER INTERVIEWS
Where do you go for
inspiration?
Sarah: I like to take inspiration from the
people around me and my customers; we
have some fantastic regular customers,
some have even come on buying trips!
We also attend fashion shows in Paris
and the UK, and I am fortunate enough
to be so close to London so I can browse
the other shops.
Kate: We go to many places, read the
fashion supplements in newspapers,
look at online fashion sites, industry
leaders, read fashion magazines, attend
trade shows and keep very active on
social media which is the best place to
stay in tune.
Vanessa: I go online and look at blogs,
and visit the website “sheerluxe” which
is one of my favourites. I also read lots
of fashion magazines, I particularly
love Grazia! We are lucky here to be
surrounded by mills so I can look
through all the fabrics for inspiration.
Chanel and Yves St Laurent have used
fabric from the mills here!
Becky: I get my inspiration from all
over! I look at magazines, people in the
street, fashion exhibitions, a little bit of
online and Twitter.
Hengelo Ltd
A Hume Country Clothing
Becky: We do a lot of work with charities,
including various cancer charities, which
are very close to home for a lot of our
clients, Children in Need and Movember.
What are you most looking
forward to at Pure London
in February?
Karina: Since we opened 6 years
Kate: All the events that are going
on and the people involved in
seminars and talks.
Karina: I’m inspired by Scandinavia
where I come from – I travel there quite
a lot, going to the cafés, museums,
art galleries, just to experience the
atmosphere. In Scandinavia, we love
living. It’s quite a holistic and cosy
culture where fashion is a way of life.
This translates quite well to the UK, as
the climate is quite similar!
ago, we have always supported local
charities. A local children’s cancer
charity is particularly close to our hearts.
What causes do you support?
Vanessa: I would say for people not
to judge a book by its cover and give
people a chance. There are a lot of men
in this industry, and being a woman
under 30, you don’t always get taken as
seriously as you might like; you have to
stand up for yourself!
Sarah: We do a lot of work for cancer
charities as this is something close
to our hearts, and to many of our
customers’ as well. Our ‘Calendar Girls’style calendar raised around £3,000 for
breast cancer awareness! We support
lots of local charities as well.
Vanessa: We do love to support
charities; it is something we are
specifically looking into at the moment.
We have supported local charities in the
past, recently running a charity raffle for
the Border Children’s Charity.
26
PURE LONDON
INSIDERS
If you could make a difference
to the fashion world, what
would it be?
Kate: It would be to sell more brands
that are made in the UK.
Becky: I would get the seasons in the
right order! Sell winter pieces in the
winter and summer pieces in summer!
Karina: I would stop the larger retailer
from heavy discounting before the
traditional sale periods.
Vanessa: Seeing who’s there, and
how it has changed; it’s different
every year, and there was a huge
improvement last year, as a buyer,
you were made to feel extra special!
Top tips for getting the best
out of Pure London:
Sarah: Be methodical; go up and
down between each row of stands so
you don’t miss anything. Make sure
to take a break too, it is important to
keep your energy levels up!
Becky: Take your time and look
around, it’s a big show! You can
focus on specific brands but don’t
be afraid to go and investigate new
suppliers.
Karina: The show is so big, it’s
good to have a plan, and it helps to
be a little bit organised. And, most
importantly, wear comfortable shoes!
www.purelondon.com
HOT TOPIC
NEVER
STOP
MOVING
FORWARD
We all know retail is about
desire. But just what desires
are going to have the most
traction in fashion over the
next year?
If you understand how your customer
thinks you can service them far better so what will they be thinking about in the
year ahead?
Getting older will almost certainly be a
on their minds. After all, we all are - and
that’s official. The UK’s average age
is tipping over the 40-year mark for
the first time in history and the Office
of National Statistics states that the
over-50s now comprise 35% of total UK
population, adding they have the highest
disposable income.
It’s a lucrative market and the National
Centre of Social Research (NatCen) has
revealed that retirement leads to a more
active social life, with retirees spending
more on holidays, takeaway food and crucially - clothes.
And as the millennial demographic feels
the economic pinch, this more mature
shopper is co-opting ‘younger’ lifestyle
habits. The ONS data tell us 80% of
the UK’s 55-64 year olds have internet
access, and researchers at Deloitte say
that the over-50s are the fastest growth
area for smartphone penetration in 2014,
with half of the demographic using them.
The hyperconnected but mature
shopper is key, then. And the message
is if you have a site that is targeting this
cash-rich demographic and yet you
28
have not optimized for mobile, then you
are missing out. Do etail and do it well
through multiple channels - the need has
never been more urgent.
But whatever their age, your customers
will probably feel the effect of broad
cultural trends. Research centre Mintel
isolates some themes for the year ahead
in its 2015 consumer habits report. And
- whisper it - they hint at good news for
boutiques.
It suggests shoppers will increasingly
seek the comforts of a local life. A
growing distrust in the big power of
government and corporations is driving
consumers to engage more fully with the
shops in their town or businesses with a
human face.
Major retailers are on top of this with
Amazon placing collection lockers across
London Underground stations, parcel
service Doddle opening collection stores
at UK train stations, and Asos trialling
evening changing room pods open from
6-9pm, while click and collect fashion
hubs are likely to drive up online sales.
2015 will be the year that we all have to
accept shops never close. With the data
showing that a significant amount of
women shop after midnight the message
is clear. You simply must offer etail.
Likewise, whether looking locally or
globally, consumers want their fashion
to mean something, as 44% say ethical
treatment of workers influences their
shopping choices and 33% cite brands’
environmental policies as key.
However, even ethics holds less sway
than convenience. Mintel’s research
reveals that 79% of UK clothing
shoppers say that a company’s returns
policy now influences their buying.
THE HYPERCONNECTED BUT
MATURE SHOPPER IS KEY
www.purelondon.com
Showing dates UK and Ireland; Jan 19th - March 10th 2015
[email protected] • [email protected] • www.leoguy.fr
07876 333397 (Joy Redfern UK) 00353 1429 5440 (Bellina Creations Ireland)
J79
Allure
HOT TOPIC
YOUR CONTENT
IS YOUR VOICE
With many of the UK’s boutiques going online for the first
time or ramping up their operations, we learn that in etail, the
words you write can be your best sales tool
It’s time to unleash your inner fashion
writer. As Stephanie King, director at
Writers Bloc – a recruitment consultancy
that has placed writers at Whistles,
Net-A-Porter, M&S and more - says:
“Narrative sells product now.”
It’s a key message that comes as many
of Pure London’s heartland retailers tell
us this is the year they will broach - or
perhaps more likely revisit - etail.
It’s well timed. UK shoppers are
estimated to spend £107bn online this
year, according to online association
IMRG, and to have devoted 45mln
shopping hours to etail over Christmas
alone - according to the analysts at
Experian Hitwise.
Grabbing some of that action is a
sensible business move. But with so
many competitors out there how do you
stand out?
The analysts at Verdict Retail confirm
that conversion rates (when browsers
become shoppers) are higher on sites
with “enjoyable and quirky” experiences.
Verdict’s report cites the likes of Boden
and Jack Wills among the bestperforming fashion sites, thanks to their
clear personalities.
Verdict offers some concrete tips to
drive online sales: host better outfitbuilding tools including buy-the-look
options; offer click and collect instore:
give free postal returns. It’s all about
building a sense of true convenience to
drive repeat business and volume.
GET WRITING
But the stories online need to build up
too. Lisa Barnard at London creative
agency Illustrated London News,
makes the point that you have to write
rather a lot - and for practical reasons.
“The idea of having fewer words and
more pictures is simply not enough
anymore,” she says. “The Google
algorithm changed. It now seeks more
depth and more content to establish
a site’s relevance to a subject.” In
essence, the more you write the more
Google ‘believes’ in your site. The best
way to do that? Natalie Bulmer, features
editor at ShopDirect says it’s about
being clear who your audience is and
developing a tone of voice that works
for them.
At Writer’s Bloc, King underlines that
message. “The bricks and mortar
retailers have been slowest to catch on
to the value of online content, but what
we are now seeing is that etail gives
smaller operations just the same reach
as large ones.”
She tells the story of a Yorkshire pig
farmer that was going out of business
until it discovered Instagram and social
media. It used these to just the show
the world it was small family business
packed with personality and - long story
short - sales rocketed.
“So be true to yourself,” she says.
“Don’t try too hard otherwise people
won’t believe you. You already have
expertise in fashion, so use that.”
What is certain is that with more
boutiques turning to etail, only those
with the best content and user
experience will succeed. Make sure
that’s you.
www.purelondon.com
31
SEMINAR OVERVIEW
SEMINAR OVERVIEW
KNOWLEDGE IS POWER
Three social media wins
Your customers want to engage with
you on social media, but what media,
how often, and what do they want
to see? We’ll be taking a whistlestop tour of some great social media
strategies so that you can better plan
your own approach.
PURE LONDON’S CONTENT AND FOCUS IS TIMELY AND RELEVANT. ALWAYS.
E
nrich your time at the event
in February with seminars
running throughout the 3 days
of the event. With sessions
ranging from social media master
classes to photography skills. Pure
London seminar sessions provide vital
information for any business looking to
succeed in these rapidly changing times.
SPIRIT CATWALK
Hosting regular fashion shows of the
latest designs from a mix of stylish
labels and trend leaders, the Spirit
catwalk is the centre piece of the
event. The seminar program on the
stage will allow you to learn how to
make the most of your time online, with
sessions guiding you through how to
develop you web presence and increase
the profitability of your transactional
website. Allow experts to guide you
through the challenges of developing
your social media campaign, and use
new platforms to reach your customers.
With case studies from industry leading
brands, and insights into taking your
brand to an ever-increasing market,
these are unmissable sessions for any
company looking to grow in 2015.
TOP SESSIONS
WOMENSWEAR CATWALK
Photography skills workshop
The arena for the events largest catwalks
and the annual WGSN trends briefing,
Womenswear catwalk hosts some of the
show’s biggest brands as they gather
together to share their expertise. With
sessions ranging from blog clinics to
visual merchandising and branding, the
content is designed to inspire and inform
independent retailers and are always a
must-attend for the savvy buyer. Learn
from the best in the business but also
see specific case studies from small
retailers who are punching above their
weight. You’ll be both inspired and
informed so choose your favourites and
mark them in your schedule.
Learn the essential skills on how to
make your products look their very best
online with this interactive photography
workshop, with unmissable tips on
lighting, technique and how to make the
most of your studio time.
Lights, Camera, Action!
Vlogging your way to success
Video blogs are fast becoming the
magazine editorials of the modern age.
Understand how to harness the power
of video for your business, and use
video blogging to increase your online
presence.
Networking: Meeting experts
and brands
Don’t miss the opportunity to meet with
industry leaders and experts, and form
partnerships to help your business. Get
essential advice on some of the most
challenging issues your business is
facing from the people that can help.
Social media master-class: Ask
the experts
This panel session, made up of industry
leaders, will look at how you can make
social media channels work for you. This
is your opportunity to ask the panellists
for help in the areas you need to know
about to grow your social media strategy.
32
TOP SESSIONS
WGSN trend forecasts
Unmissable opportunity to hear live
from the world’s largest trend prediction
organisation as they share their forecast
for AW15. The presentation is tailored
specifically for the Pure London audience
and is designed to help you make the
best possible purchases. Essential
viewing for buyers, stylists, designers and
marketers, arrive early to ensure a seat.
Three top retailers share their ten
minute master-classes from a social
media campaign that really performed.
They’ll explain what they wanted to
achieve, how they executed their
strategy, who helped them, what
content they used, and how they
measured outcome.
Styling the sale: Using styling
to increase spend
Aimed at retailer and boutique owners,
as well as store managers, Nicky
Hambleton Jones will share her extensive
experience in how to use styling skills to
improve customer service and create a
fantastic shopping experience, ultimately
increasing spend and turnover. Nicky is a
top personal stylist and having presented
Channel 4’s 10 Years Younger she is in an
ideal position to take your boutique to the
next level.
LEARN FROM
THE BEST IN
THE BUSINESS –
YOU’LL BE BOTH
INSPIRED AND
INFORMED
Content clinic: We ask noted
fashion bloggers to share
their tips for increasing clicks
The importance of bloggers in fashion
is widely acknowledged and they
have built up huge followings among
your ideal customers. They join us on
stage to share their experience in how
to use collaboration with bloggers to
drive sales. We’ll also ask them what
type of content they’d blog if they had
a shop themselves and to be brutally
honest about retail blogs they’ve
seen which they feel are missing the
opportunity.
Reaching the online
consumer; Achieving success
in retail and e-commerce on
Facebook
The rise of digital technology
is creating challenges for retail
marketing, but it has also created
the opportunity to connect with
consumers in new, more personal
ways and at an unprecedented scale.
Facebook is an integral part of the
connective tissue of the web and this
session is designed to look at the role
that Facebook can play in the retail
experience – both in-store and online.
In conversation with Dame
Zandra Rhodes
In the year that Zandra Rhodes is bestowed
the title of Dame, we take a look back at
her beginnings on the King’s Road through
to the present day. Interviewed by Eric
Musgrave of Drapers magazine, Zandra will
share her favourite career moments, talk
us through her favourite designs and her
thoughts on today’s fashion environment.
SEMINARS PROVIDE
VITAL INFORMATION
FOR ANY BUSINESS
LOOKING TO
SUCCEED
www.purelondon.com
www.purelondon.com
33
WGSN TRENDS
WGSN TRENDS
WHERE AND WHEN?
AUTUMN / WINTER 15/16
A DEFINITIVE BUYERS’
CHECKLIST
The briefings will take place
between 11.35 – 12.20 daily on the
Womenswear Catwalk in the Grand
Hall, after the opening catwalk.
The seminar is free of charge to all
attendees.
RETAIL AND BUYER
INTELLIGENCE FROM
WGSN
While at Pure London this
season, don’t miss out on the
must-have fashion forecast
from WGSN, the world’s
trend forecaster.
Presenting daily, global trend experts
will take you through an exclusive
summary of WGSN’s Buyers’ Briefing
for AW 15/16 Womenswear. Giving you
a checklist of the season’s key trends in
new and carry-over items to colours, key
details, fabric and finishes, as well as
print and pattern updates.
Sleeveless coat: MSGM, AW 14/15 MFW
This session is a must-have fashion
forecast for Autumn/Winter 15/16.
With a dedicated retail and buying
team, WGSN delivers retail, product
and business analysis from a global
perspective. Giving clients insight
into retail expansion and market
entry, consumer engagement
tactics and how to optimise market
growth. WGSN Buyers’ Briefings
are published every season
across all product categories,
providing a comprehensive guide
to support buying and range
planning. Alongside these reports,
get the latest in-store product and
merchandising analysis and photos
across categories and market levels,
as well as regular comp shopper
features and collection previews.
Learn more about how to access
market-leading intelligence from
WGSN: www.wgsn.com
RUGGED, NORDIC
CASUALS AND SLEEK,
CONTEMPORARY
TAILORING ARE
EQUALLY INFLUENCED
BY ELONGATED
LAYERING AS THE
RELATIONSHIP
BETWEEN THE KEY
ITEMS BUILDS A
STRONG STYLING
STATEMENT FOR
THE SEASON.
34
Brown tones: Michael Kors, AW 14/15 NYFW
Fur trims: The Row, AW 14/15 NYFW
Maxi trench: WGSN Street Shot, Paris
Fashion Week September 2014
Tunics & tabards: WGSN Street Shot, London
Fashion Week September 2014
www.purelondon.com
www.purelondon.com
Sara Maggioni, Senior Editor,
Retail & Buying
Culottes: WGSN Street Shot, NY Fashion Week
September 2014
35
AGENDA
AGENDA UNDERSTATED
SOPHISTICATION, PROVIDING
HERO PIECES AND COLLECTIONS
WITH A DISTINCTIVE,
CONFIDENT EDGE.
NEW
f
o
S
T
N
E
G
A
CHANGE
2
1
3
AGENDA M19
bavtailor.com
STYLED
www.purelondon.com
NEW
1. BZR 2. Choiboko
3. Nicole Coste 4. Dina Shaker
4
37
AGENDA
AGENDA
NEW
7
6
8
9
NEW
38
5
www.purelondon.com
5. Humanoid 6. Lei Lou
7. Sand River 8. Bashar Assaf
9. Pomandere
www.purelondon.com
39
ASPIRE
ILLUMMINEE
CLOTHING
The Illumminee brand represents an artistic fashion
flair that evokes chic minimalism. At the core of
the brand lies a design that pays close attention to
detail and use of cutting-edge techniques and high
quality materials. Their silhouette is elongated and
streamlined with a distinctive presence! All pieces
from the collection are made from the highest
quality wool, cashmere and leather carefully
sourced in Italy.
ASPIRE STYLISH PIECES FOR
CONTEMPORARY DRESSING,
SHOWCASING FRESH AND
MODERN ON-TREND WORK WEAR
AND OFF-DUTY CASUAL COOL.
NEW
N
”
3
9
.
5
4
’
9
2
51° ’39.70”W
0°12
2
1
3
P43
4
W: www.illumminee.com
T: +44 (0) 7939875386
E: [email protected]
http://linkd.in/1DpA2bN
uk.pinterest.com/conteplus/
instagram.com/illumminee
twitter.com/Illumminee1
facebook.com/Illumminee
(UK Brand Ambassador)
1. YAS 2. Fransa
3. Joules 4. InWear
NEW
FOREVER RELEVANT
www.purelondon.com
41
ASPIRE
6
NEW
7
8
NEW
5
Visit us at stand J65
5. B.Young 6. Skunkfunk
7. Little White Lies
8. Cream
42
email: [email protected]
tel: 01566 779477
www.lilyandmeclothing.com
www.purelondon.com
ASPIRE
10
Exclusive
PURE
DISCOUNT
9 11
FIRST 12 ISSUES FOR £24*
12
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subscribe.drapersonline.com/12for24
Great and reliable source of information.
“
Helps to guide, make an opinion and see what
13
the competition does. Get informed and you will
know yourself how to drive the business better.
NEW
Aude, CEO
9. Fever 10. NU by Staff
11. James Lakeland
12. Soaked in Luxury 13. Skunkfunk
44
”
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minimum subscription. Subscription includes access to Drapersonline.com, weekly print edition and the new Drapers App.
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ALLURE
ALLURE CONTEMPORARY
CLASSIC – EFFORTLESS
ELEGANCE, STYLISH STAPLES
FOR DAYWEAR, INSPIRATIONAL
EVENING AND OCCASIONWEAR.
ORIGINALITY
1
NEW
3
1. Kiki Dumitrescu 2. A Star is Born
3. Yaccomaricard 4. Guillermo Leon
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NEW
4
2
DESIGN
47
ALLURE
6
7
NEW
NEW
5
48
5. Join Clothes 6. Mascara
7. Noa Noa 8. Pante Luxury
8
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SPIRIT
SPIRIT STREET CHIC –
ECLECTIC AND IRREVERENT,
FROM DIRECTIONAL DENIM
TO RETRO STYLE.
Wrong Size
Client asked to
re supply
1
1. Silvian Heach 2. Osley
3. Vero Moda 4. Little Mistress
5. Rock-a-bye-Rosie
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2
NEW
3
AUTHENTICITY
N
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3
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5
4
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9
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51 ’39.70”W
0°12
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5
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51
SPIRIT
6
6. Abandon Ship
7. Illustrated People 8. Wolf & Whistle
9. Collectif Vintage 10. Bench
7
8
9
NEW
10
bariano
AU S T R A L I A
PURE LONDON STAND: D34
CONTACT: [email protected]
52
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FOOTWEAR
FOOTWEAR THE SEASON’S
SPECTRUM OF MUST-HAVES
INCLUDING THE SUPER CHUNKY
HEELS, MANLY BOOTS, WINTER
THIGH HIGHS AND UNUSUAL
EVENING HEELS.
2
1
3
Gallery
(H1)
STAND: Q85
WORTH
1. Peter Kaiser 2. Lodi 3. French Connection
4. Sol Sana 5. Zeha Berlin
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PERSONALITY
5
4
55
FOOTWEAR
6
7
8
10 9
11
6. Mel Dreamed by Melissa
7. Ravel 8. Gadea
9. Yull 10. Esska
11. Bueno
56
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ACCESSORIES
ACCESSORIES DAY AND
NIGHT ACCESSORIES. FAUX
FUR AND KNITTED SCARVES.
PREMIUM ACCESSORIES,
BAGS AND JEWELLERY.
QUALITY
1 2
3 4
1. Fiorelli 2. Ligia’s Accessories
3. Lamb 1887 4. Dyrberg Kern
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N
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3
9
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5
4
’
9
51°2 ’39.70”W
0°12
59
ACCESSORIES
NEW
Designer brand to launch in 2015
Unique contemporary Geo style,
gold/silver plated with Swarovski crystals
Branded packaging for display and gift
Accepting applications to become an
Official Retailer now (stand W21)
www.kaytiewu.com
6
5
7
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Stan1
2
W
jewellery, scarves, handbags and more
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8
60
5. Prochaine 6. Lorina Bijoux
7. Modalu 8. Astrid & Miyu
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www.jewelcity.co.uk
WE ARE GATHERING
WOMENSWEAR
The Party Label
Launching 2015
PURE LONDON
Stand A51 | Pure Spirit
Contact us
[email protected]
LONDON SHOWROOM
131 - 151 Great Titchfield Street
London
W1W 5BB United Kingdom
Tel 02035861896
4Shore
A Postcard from Brighton
A S By Anna Smith
A Star is Born
A.M London
Abandon Ship
Abiodun Fashion Acephala
Adddress
Adrianna Papell
Aideen Bodkin
Aino
AKA
Alba Conde
Alice’s Pig
Alison Dominy
Allure Showroom
Almost Famous
Amazing Woman
Amita Naithani
AMS Pure
Amy B
Ana Alcazar by Tricia Jones
Anamayadesign
Andreea Tincu
Angie Ann
Anonyme
Ardent & Co
Ariana
Arthurio Lino / Completo
At Last London
Avoca
B. Young
Backstage
Badoo
Bariano Bariloche
Bashar Assaf
Bav Tailor
Bella Blue
Bellfield
Bench
Beth & Tracie
Betsey Johnson
Bianco Levrin
Biarritz 1961
Black by K&M
Blackspider
Blaest
Blank
Blonde and Wise
Book of Deer
Boomerang
Braintree Clothing
Brakeburn
Brat & Suzie
Bravesoul
Brise
Buddhafly London
Buglione BZR
Capri Clothing Company
Cashmere & Cotton
Celuu
Charli
Choiboko
Chouette
Christina Felix
City Goddess
Cocoa Cashmere
★
★
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Collectif Vintage
Conditions Apply
Cool Hunter
Cotton Brothers
Cream
Cristina Barros
Cristina Paris
Critics Clothing
Crude Boot Company
C-String
Cut Loose Inc
D. Anna
Dancing Leopard
Danity
Daphnea
Darling + Beloved
Dawn Levy
D’celli
Diego Reiga
Dieva
Dina Shaker
DKNY Loungewear
DKNY Nightwear
Drapers
Dynasty
Eden Rock
Eitree
Eleanor Linden
Eleventen
Ella Boo
Ellamoda
Emily and Fin
Emin & Paul
Emmy Design
Eva Tralala
Explosion
FAB (Fashion
Association of Britain)
Fab. by Fabienne
Featuring
Fee G
Fenella
Fever
Fifth Season London
Filippidis Philippos
Filomena & Ferreira Flax
Fortuna
Fransa
Frock and Frill
Gabrielle Parker
Gan Gan
Garcia
Genese
Gibson & Birkbeck
Ginger London
Girl in Mind
Girls on Film
Glamorous
Goddiva
Godske Group
Goose Island
GR Nature
Grizas
Guess
Guillermo Leon
Guzella
Hailly London
Haiyana
Halifax Traders
Handsom
Hanro
★
★
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Happy Rainy Days
HeART
Hearts & Roses London
Henri Lloyd
Heu Pitra
Humanoid
Hybrid
I Love Lola
I.Odena
Ichi
Icommerce Now Illumminee
Illustrated People
In Cashmere
Ines V
Ingenue
Inside Out
Inspire Collection
Inwear
Isabel de Pedro
Ivko
Jack Brodie
James Lakeland
Jayley Collections
Jeva
Joe Browns
Join Clothes
Jolaby
Joss & Florence
Joules
Jovonna
Jovonnista
Joycard Concept
JQ Jeans
Julie Townend London
Julitta
Junk Shop
Kaliorea
Kalisson-Bagoraz
Kamuflage
Karen Cole
Kate
Katty Xiomara
Kennet Street
Kerber
Kevan Jon
Kiki Dumitrescu
Kiss Me Deadly
Kokoshe
Komodo
Krazy Larry Pants
Krisstal
Kukoon
La Mouette
Lace & Beads
Lafei-Nier
Lashes of London
Laura Bernal
Lavand Lavish Alice
Lea Lau
Leggsington
Lei Lou
Lello Pagnotta
Leo Guy
Levy Apparel Europe GmbH
Lilith
Lily & Me
Lily J London
Linea Raffaelli
Little Black Dress Company
Little Mistress
★
★
★
★
★
★
★
★
★
★
★
★
★
★
★
★
★
★
★
★
★
★
★
Little White Lies ...
Lola May
Lona Scott
Lotos & Ko
Loulu Et Tu
Love & Other Things
Love Bricklane
Lowellita
Lucy Paris
Ludmila Corlateanu
Lumier
Lunn
LYDC London
Madam Rage
Madness
Maggie Sweet
Maia Hemera
Maita Marimo
Manteaux Cashmere
Mara Gibbucci
Margo Collection
Maribel Ruiz
Marie Méro
Mascara
Mat de Misaine
Matti Mamane
Mayka Ayong
McVerdi
Me & Thee
Mil Rayas
MinkPink
Miopo
Mi-Pac
Miss Jolie
Mod Dolly
Momokrom
Monica Ricci & Miss Money
Money
Monkey Business Monokrom Moon Lee
Mr Freedom
Mycra Pac
N&Willow
Nancy Mac
Natalia Picariello
Neon Rose
Neslay
Nicole Coste
Nila Rubia
Niu-Fashion
Noa Noa
Noble Wilde
Nomads Clothing
Nu by Staff Woman
Nue-Bian
Numph
Obsession
Ochre Cashmere
O’de Mai
Oilily
Oky^Coky
One Life Clothing
Only
Ophee’s
Osley
Pangent Alley
Pante Luxury Paper Dolls
Parisian
Part Two
Party 21
List correct at 07.01.2015. Download the Pure London 2015 app from the App Store for up-to-date listings.
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★
★
★
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★
Pause Cafe
Pellessimo
People Tree
Peri Luxe
Pills and Dollar Bills
PIT
Pomandere
Pomodoro
Pop Boutique
Poppy
Poppy Lux
Pour Moi
The Pretty Dress Company
Privatsachen
Raaah London
Raffa Rare Creed
Ready to Fish by Ilja
Really Wild Clothing
Relish
Rene Derhy
RHY
Rick Lee
Rino & Pelle
Rock-a-bye-rosie
Ronen Chen
Rosemunde
Sabine K/Bidi
Sahara
Saint Noir
Sand River
Sarah Santos
Shikha London
Silvian Heach
Simclan
Sita Murt
Skeena S
Skunkfunk
SMF Jeans
Snialvadottir Soaked in Luxury
Soma London
Somewhere
Somewhere London
Sophie’s Wild Woollens
Sophyline
South Beach
Spanx
S-Ponder
Style London
Sugarhill Boutique
Suzy D
Swayed
Tahari
Taifun Collection
Tara Lee Belize
Tarshish
Terre Rouge
Thanny
Theaux
Think Trophy Timya
Tina Taylor
Tinta Style
Toby Shop
Traffic People
Transparente
Tuwe
Two Danes
UAB Siulvede
UKTI International Business
Zone
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63
WE ARE GATHERING
Unicorn Boutique
Unique 21
Urban Bliss
Urmoda
V London by J& K Knitwear
Vacant
Vanessa G
Vanilla London
Vero Moda
Vetono
Victory Parade
Vila
Vilagallo
Villaret
VS Mono
W.S.Studio
Warm & Co Cashmere
Wåven
Wear Essential
Whatever
White Stuff
Wind Up
Wolf & Whistle
Wow Couture
WT
Xara Womenswear
Y.A.S
Yaccomaricard
Yaya
Zeitlos by Luana
Zibi London
Zuppe
Zuza Bart
★
★
★
★
★
★
★
★
★
★
★
★
FOOTWEAR
Air & Grace
Air On Feet
Alpe
Ange
Australia Luxe Collective
b4ballerinas
Beaumont
Betsy
Birkenstock
Bloch UK Ltd
Blundstone
Brenda Zaro
Bueno
Calzados Laro
Caprice
Cara
Carmen Siaz
Cloud Footwear
Cocorose London
Corteeza
Cubanas
Danielacatraia
Durval
Elia B
Ernest
Esska
Fabrizio Chini
Fly London
Flyin’ Shoe Italia Srl
Friis
Gadea
Geox
Goby
Highline United Europe
Highline United Europe / Eli
Tahari 64
★
★
★
★
★
★
Highline United Europe / French
Connection Highline United Europe / Julian
Hakes Hispanitas
★
Ieduebi
★
Imelda’Secret
Inuovo
Keddo
Kris-Ana
Laceys Footwear / Jeffrey
Campbell ★
Lacoste Chaussures
★
Laura Vita
Lodi
★
Lofina
London Rebel
Mania + Exeter
Marian
Mel Dreamed by Melissa
★
Mineli Boutique
Minnetonka
★
Mjus
Moda in Pelle
★
My Name Is Lolo
NR Rapisardi
★
Oka-B
Papucei
Pedro Anton
Peter Kaiser
Pikolinos
★
Porthia
★
Pretty Nana
Ravel
★
Rosa Maseda
★
Shoenco
★
Siga Shoes
Ska
Sofia Costa
Sol Sana ★
Swear
Swedish Hasbeens
★
Taschka
★
Ten Points
★
Ten Points AB
Unisa
Vanilla Moon
Wonders
★
XUZ Handmade Lovers
Yull
★
Zeha Berlin
ACCESSORIES
★
★
★
★
★
★
★
★
★
1Mishap
Aboût Accessories by Wolfram
Kopka
Adele Marie
★
Alex Dore
★
Alex Hats
Alex Max
★
Alexi
Alice Hannah
★
The Alpaca Wardrobe
★
âme moi
★
Amor Collections
And Mary
★
Antalina
Armadura Urbana
Artsac
Artwear Dimitriadis
Ashiana
Aspiga
Astrid & Miyu
Bagnara
Bandits
Bardot Accessories
★
BBco
Bcharmd
Belle & Flo
Bencivenga
★
Bernard Delettrez
Bessie Glory
Bibi
Big Metal
★
Bobby Black
Bohemian Jewellery Tattoos ★
Boho Betty
★
Borgenni
★
Brenda Macleod
★
Brit-Stitch
Bulaggi
By Elise
★
By London
★
Cabbage White England
Cadari London
★
Camalya
CARO
Carouzou
★
Catherine and Jean
CATHs Belgium Catseye
★
ClairB Bags
Claudia Canova
★
Co.Ro Jewels
Coco Sebastian London
★
Coco’s Liberty Codello
★
Concept 15 Milano
★
Cox Moore
Design Six
★
Didi Creations
Disaster Designs
Duecci
Dyrberg Kern
Echo Design Europe
★
Ekotree
Eliza Gracious
Envy Jewellery
Estella Bartlett
★
Etnika
Felix Bendish
Fil de Joie
★
Filomena
Fiorelli
Flora Brown Designs t/a Flora
Brown
Fraas UK
★
Fred & Eve
★
Frog & Tower
From Saint Xavier
★
Gabriele Srl
★
Gala Gloves
★
Gian Paolo Maria
Gipsy Tights
Girls & Pearls
★
The Giving Keys
Glen Prince of Great Britain
Glove Story
Golunski
Hadaki-Amy Butler-Kalencom
Harriet Sanders
★
HDJewels
Helen Moore
Hergest Designs
Hultquist Copenhagen
Icon Watches
Industrial Jewellery by Hila
★
Rawet Karni
★
Ismad
Italca of Italy
Ixli
JB Jewelry
Jewelcity
Jo Edwards
★
Jolie Lola
★
J’S Designs
JuditB
Juno
Kapre
★
Karishmas World
Kate Lee
Kazuri Beads
Kirsteen Stewart
★
Kirstin Ash Jewellery
★
Kompanero
Konplott UK
★
Krama Heritage
★
Krystall-Soamas
Kusan
Lacambra Bags
★
Lala Queen
Lamb 1887
★
Lea Toni
Les Interchangeables
★
Létol
★
Ligia’s Accessories
★
Little Moose
Lola Rose
★
Lorina Bijoux
Lotusfeet
★
Lovat & Green
★
Love & Jewel
Loverocks
★
Lovesmith UK
Luri
Madelcar
Malissa J Collection
ManiCay
Maria Carla
★
Mark Bags
★
Matanah
★
matt & nat
Max & Ellie
★
Melinda Maria
Mimu
Miralles Headwear
Miss Milly
Miss Shorthair
★
Moccis
Modalu
★
Mojiana
★
Moniko
Monkey Shirley
MR
MTM Manufacture des Toiles ★
★
Mundoconalma*
★
My Flash Trash
Nali
★
Natalia Machinena
Naterra
Neuendorf, Dietrich Goetz /
★
Jenny Nica
No.3
★
Nodova
nooki design
★
NorthSkull London
Nour London
Nouv-Elle
Nova Leathers
Ollie&Nic
One Hundred Stars
Orelia
★
Orli Designs
Ottoman Hands
Owen Barry
pampeano
Paperthinks
Parkside Accessories
Pasotti Ombrelli
Pasotti Ombrelli
Peach Accessories
Peak a Boo
Pearls Of The Orient
Peter& Suzanne Bettley
Pia Rossini
Pia Rossini
Pranella
★
Prochaine
PsBesitos di Jessica
★
Bermudez
★
Push
The Real Pearl Co
Rebeca Sanver ★
Red Fox Fashion
Reeves & Reeves
Rodgers & Rodgers
★
Rose B. Brown
Rose Black Accessories
Ruby & Ed
Rukhsana Jewellery London
★
SaintB
Santacana Complementos
★
Save My Bag
Seeberger
Sence Copenhagen
Showroom One
Shruti
★
Sioou
Sita Murt
Smith and Canova
Sol Sana
Sol-Id
SSP Hats
★
Stella Green
Strata
Street Level
Supercheria
★
Susie in the Sky
★
Suzywan
Talented
★
Tallis Ltd
Tantrend Bijoux S.L
Tatty Devine
Tilley & Grace
★
Timex
★
TrulyRocks
Tutti & Co
Ubu Paris
★
UKTwentyFourSeven
Ukwenza
★
Umber Panezai
Vendula London
Vivien Walsh
Volum
Vow London
★
Wagner Arte
Win Eventisas
Ylios
★
Yorubatik
Zandra Rhodes Handbags
List correct at 07.01.2015. Download the Pure London 2015 app from the App Store for up-to-date listings.
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Effortless elegance and sleek silhouettes
which embody stylish yet sophisticated
simplicity are the design aesthetics
which govern RAAAH creations making
the label ideal for contemporary women
of all ages with a range of ready-to-wear
as well as made-to-measure cutting
edge looks pitched between High Street
and High End Fashion Labels.
16 Lewisham Park, London, SE13 6QZ
Tel: 075 15 45 37 82
Web: www.raaah.co.uk
Email: [email protected]
Stand: D10
SPOTLIGHT ON
IN CASHMERE. A leading luxury lifestyle collection, featuring fresh, classic, contemporary and innovative styles.
In Cashmere uses the finest quality and unbeatable craftsmanship.
emmy design
The beauty of the yarn is enhanced with a wide range of colors in bright, neutrals, heathers, classic and deep hues.
emmy is a Swedish retro inspired clothing brand
making well-fitted garments which embrace and
enhance the female shape, with sizes ranging
from 6 to 24. See more at
www.purelondon.com/exhibitor/emmy.
In Cashmere is a full collection of sweaters & accessories which offers a flexible merchandising range of 100% cashmere
as well as luxurious cashmere blends.
Hensmala Smedjelyckan, SE-362 94 Tingsryd, Sweden
T: +46 702 869 537 E: [email protected]
W: www.emmydesign.se Stand: J30
Miss Milly
Gorgeous, contemporary jewellery and scarves
with attractive RRPs and great margin potential.
Branded packaging and display stands available.
Easy online ordering with a £50 minimum.
14 Top Barn Business Centre, Worcester Road, Holt Heath,
Worcestershire, WR6 6NH, UK
T: +44 1905 622509 E: [email protected]
W: www.missmilly.co.uk Stand: V11
Oka-B
My name is Lolo
My name is Lolo. Back to basics starting with
espadrilles for men and women where design,
craftsmanship, authenticity and tradition meet. Flat 9, 15 Sinclair Gardens, W14 0AU, London, UK
T: +44 7828 978106 E: [email protected]
W: www.mynameislolo.com Stand: Q93
Oka-B shoes are proudly handcrafted in America,
100% recyclable, waterproof, slip-resistant,
colorfast, and designed with ergonomic
reflexology massage beads that ease every step.
4823 Roy Carlson Boulevard, Buford, Georgia, 30518, USA
T: +1 678 730 5350 E: [email protected]
W: www.oka-b.com Stand: Q89
VS MONO
âme moi
Launched 2014 by London designer and Dunhill
stylist John Lancaster. VS Mono AW1516 and VS
Mono Luxury Black Label. Achieved cover shots,
UK and USA.
Purses line manufactured from cow and goat
leather, with natural treatments, horse mane and
pieces of precious metal meticulously and 100%
crafted by hand.
94 Putney High Street, Floors 2 + 3, London, SW15 1RB
T: 07 909 920 169 E: [email protected]
W: www.themonostore.com Stand: P26
Rua do Outeirinho, nº50, Apartado 453, 4764-909 V. N.
Famalicão, Portugal
T: +351 252 318 202 / +351 961 327 062
E: [email protected] / [email protected]
W: www.amemoi.com Stand: T70
Krama Heritage
Traditional scarf in Cambodia, the Krama
becomes the new Parisian fashion accessory.
Krama Heritage matches chic and ethics by
developing a social project in Cambodia.
19 rue de la Paix, 75002 Paris, France
T: +33 142 688 810 E: [email protected]
W: www.krama-heritage.net Stand: S19
STAND:
P-51
Joycard Concept
Pranella
PRANELLA – A vibrant fashion accessory brand who create
the finest designer jewellery, scarves, bags, beachwear
and vintage finds. This season they will launch PRANELLA
BEACH.
8 Causey Buildings, Causey Street, Newcastle Upon Tyne,
Tyne & Wear, NE3 4DL
T: 0191 213 2552 E: [email protected]
W: www.pranella.com Stand: Z21
Crude Boot
Company c/o
Schauermann
Agenturer
“Mirage” collection is inspired by the multiple
aspects of the woman personality. Created for
premium boutiques by a creative cooperation of
award-winning designers and stylists.
38 Sina & Skoufa, Kolonaki, Athens
T: +30 210 338 81 11 / 07 543 462 755
E: [email protected] W: www.joycard.gr
Stand: A10
We mix Scandinavian style with Italian
craftsmanship, when you shop from Crude Boot
Company; you get something unique that is not
mass-produced but 100% handmade!
001 212 302 0444
F:
001 212 302 7672
E:
[email protected]
1410 Broadway, Suite 605, New York, U.S
Nygård 1 155 93 Nykvarn, Sweden
T: +46 723 669 930
E: [email protected]
W: www.crudebootcompany.com
Stand: K24
66
T:
www.purelondon.com
Advert
For more information visit:
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