1. science
2. weather
3. meteorological disaster
4. hurricane

CNO Franchise Brochure 2011:Layout 1 3/24/11 2:34 PM Page 2
Welcome to the exciting world of Copeland’s
Famous New Orleans Restaurant and Bar. At our
restaurants, Louisiana means the most spirited,
enthusiastic, and unequaled recipes around.
In less than two decades, Al Copeland and his
wonderful restaurant concept has taken him all
over the country while diners have likewise been
transported to Louisiana – without ever having to
acquire frequent flyer miles. That’s because the
creole/cajun cooking entrepreneur has taken the
Authentic and original signature dishes are just one of the reasons people everywhere
are getting to know Louisiana through the magic of Al Copeland’s kitchens.
franchise concept to a new level.
The wildly popular chain is not like the typical
niche-market restaurant. Copeland’s enjoys a broad
spectrum of diners at every range of the demographic.
Full of flavor, the absolute freshest ingredients, and
exquisite dishes from its sleek contemporary kitchens,
Copeland’s has always been on the leading edge of
authentic and superlative cuisine. Admired by the
competition, applauded by the critics, and loved by
its patrons, Copeland’s brings the taste of South
Louisiana to tables across the country. With an
aggressive approach to research and development,
we’re poised to expand into new territory. Join us
for the adventure. It could very well be your
cornerstone to continued success.
“Copeland’s is the
best “concept’
restaurant
in town. It
captures a real
New Orleans
flavor.”
CNO Franchise Brochure 2011:Layout 1 3/24/11 2:34 PM Page 3
Al Copeland was born and raised in New Orleans, coming from poverty and living in the St. Thomas projects as a child. Al Copeland tested himself early, striving to be more than just another kid on his block. With
visions of grandeur entering the young man’s thoughts, he quickly established himself among co-workers as
the guy who could do everything faster and better than the other employees. Al’s ambition, drive, and
desire to be ‘the best’ became his single, motivational factor that would in time vault him to the top. Through
hard work & dedication at age 16, he worked two jobs and saved enough money to open his first business at
age 18. A 12 X 24 donut shop called Al's Tastee Donuts that he expanded to three donut shops.
Al became interested in the fried chicken business and he started to develop recipes at home, which he
continually tried on his kids and family. From that came spicy fried chicken, which lead to the founding of
Popeye's Famous Fried Chicken on June 13, 1972. Al founded Popeye's from one single restaurant, which
grew to 2100 restaurants worldwide in twenty years, securing the number two spot for the largest fried
chicken operation in the world and achieving the highest average volume in the fried chicken industry.
From the beginning, Al's goal was to keep his recipes a secret with a formula only he knew. He mixed the
ingredients himself for all stores until he developed a system that other people could use and still maintain
the recipe secret, which still they are today. Popeye's Fried Chicken is a certified true secret recipe. That
was the beginning of Al's largest company today, Diversified Foods and Seasonings. That company now
has in effect an in perpetuity contract to supply Popeye's its recipes, batter, breading, seasonings, cooked
“Al Copeland –
recipe for
success,
a passion
to be
the best.”
meat for rice dressing and red beans and rice for the world.
In 1983, Al formally introduced a new chain of full service restaurants called Copeland's of New Orleans.
His heritage helped give him the critical palette used in developing all the unique dishes found in each of
his restaurant concepts, leading the chain to be the number one Cajun concept in the New Orleans area
for the past 25 years. Al named the restaurant concept with his family name out of respect, pride, and
confidence – owing it all to the people that work with him, the city that he loves and calls home, and to
the many paths and streets he’s taken along the way that always seem to have been named for his
personal “desire.”
The Copeland brands have grown to be one of the premium names in the hospitality industry. Not only
did Al start an evolution with his award-winning restaurants, but he also commanded the top spot in the
highly competitive and dangerous sport of world class offshore speedboat racing, with more wins than any
other team in racing history. Al has also been named Restaurateur of the Year while maintaining his hometown roots as one of New Orleans’ favorite sons.
CNO Franchise Brochure 2011:Layout 1 3/24/11 2:34 PM Page 4
Copeland’s roots are very much a part of a culinary
evolution that has enamored the followers of cajun
and creole cooking throughout the country.
Renowned for its exciting cuisine, South Louisiana,
and New Orleans in particular, boasts the French
Quarter, with its historic St. Louis Cathedral, the
mighty Mississippi River, and antebellum mansions –
as well as entertaining Bourbon Street – as its
heartbeat. Along with the historic St. Charles Streetcar
(the oldest operating line in North America) and the
unrivaled beauty of the Garden District, the region is
blessed to present its visitors and natives alike with
a way of living unlike any other place on earth. It’s
the birthplace of Jazz, the cocktail, and the greatest
free party in the universe – Mardi Gras! You can
enjoy a little bit of New Orleans with every visit to
Copeland’s.
CNO Franchise Brochure 2011:Layout 1 3/24/11 2:34 PM Page 5
Timing is a vital element of success. The exciting Copeland’s concept has a
head start on the fastest-growing segment of the restaurant business: the
‘casual’ segment. Today’s ever-increasing demand for fish, seafood, and pasta
dishes is met by recipes and fresh preparation methods that have been tried
and tested for over 2 decades. Copeland’s mix of fresh, high-quality food,
good price value, and an enjoyable atmosphere add up to an unbeatable
combination.
A M A T T E R O F TA S T E
Al Copeland’s palate is a source of amazement by chefs and the Copeland’s
research and development team. His taste is the ultimate arbiter of every one
of the chain’s menu offerings, and he has the ability to recall specific flavor
elements long after a sampling. Al grew up in New Orleans and has enjoyed
Cajun and Creole cuisine all his life. He has a genuine knack for identifying
which ingredients or seasonings work best – and at which levels of intensity.
He provides a focus for the taste of each dish, and the public eats it up in
more ways than one.
MANAGING THE BEST
The Copeland’s of New Orleans executive management team has vast
experience in driving successful full-service restaurant operations. They have
built the team and systems and have taken the best of New Orleans to the
“The Best
of the
Big Easy”
rest of America. Copeland’s has worked on operational systems to maximize
profit, control food cost and labor cost.
THE REAL NEW ORLEANS DEAL
Copeland’s of New Orleans is the only restaurant chain of its kind that is
rooted and based in the New Orleans area. With over 2 decades of solid
experience, Copeland’s is on the cutting edge with ability to deliver consistent quality and flavor profiles. As a New Orleans restaurant critic wrote,
“Copeland’s really does taste like New Orleans”
CNO Franchise Brochure 2011:Layout 1 3/24/11 2:34 PM Page 6
Copeland’s of New Orleans has taken on a spectacular
new prototype, “The Home Town” Copeland’s. The
6,100 square-foot restaurant will reflect the spirit of
New Orleans through its design, comfortable, casual
ambiance, hospitable service and high energy lounge.
The menu will feature full-flavored dishes that reflect the
concept’s commitment to the culinary traditions and
heritage of New Orleans.
This New Orleans flare will continue through the
restaurant’s comfortable design with “fleur de lis”
wrought-iron designs, gas lanterns on the exteriors
and interiors of the building, embossed tin ceilings
and brick walls accented with dark wood tones.
From the moment the guest enters the front door,
the aromas from the bakery will begin the sensory
experience. The guest then has the option to enter
the New Orleans designed dining room or the
high energy bar. A state-of-the-art sound system
creates the mood.
Food...
Service...
Ambiance
A courtyard patio with firepit and water walls reflects a
romantic setting for diners to enjoy appetizers and specialty
martinis.
Copeland’s, the perfect concept for anyone’s “Home Town”.
CNO Franchise Brochure 2011:Layout 1 3/24/11 2:34 PM Page 7
To categorize Copeland’s franchise concept is like saying that all of our dishes taste the same.
And like our food, our concept is quite different from any other you have tried.
What exactly inspires the inquisitive imagination of our chefs? It’s quite simple actually –
Our restaurant concept highlights not only a delicious huge variety of cuisine and a great lounge,
creole and cajun cooking! From the exotic and piquant flavorings from herbs, spices, and
but a new cheesecake bakery offering our original creamy Cheesecake with over 15 signature
indigenous plantings of ethnic cultures such as African, Caribbean, West Indian, Islenos,
toppings.
French, and Spanish peoples, Copeland’s borrows a touch from all of our ancestors and
combines them to create a menu that is synonymous to our beloved city. Abounding
Our unique point-of-difference can be traced to a personalized training and in-class program that
strengthens and solidifies the teamwork that is so necessary in developing a strong franchise. Our
experienced trainers and managers can help all of your team develop the necessary interpersonal
relationships and skills that drive your group toward success. From site-selection to training,
with succulent flavors and enticing aromas, the marvelous
combinations of sauces, spices, and ingredients is
evident in our cuisine and is the personal pride of
everyone here at Copeland’s.
advertising to finance, Copeland’s has always had a deep commitment to provide support in
every stage of development and operation. We’ll give you the guidance and support to help
make your franchise opportunity successful.
Beginning with a roux may seem to be the obvious answer when
someone asks, “Just how do you make it taste so good?” Perhaps Al’s
family could share some additional family secrets in the kitchen to
confirm that, but in reality it is research and development that is the
catalyst to the overall superlative cuisine that comes from the kitchens
of Copeland’s Restaurants. Rivaling any of the world’s premier kitchens,
the basic levels of taste development and execution is second-to-none.
Taste tests, consumer responses, and internal reporting provides a
wealth of information that allows us to track customer habits, needs,
and desires.
“The recipes
were developed
by and for Al
with an all-star
group of
New Orleans’
top chefs.”
CNO Franchise Brochure 2011:Layout 1 3/24/11 2:35 PM Page 8
1) METAIRIE, LA
1001 S. Clearview Pkwy • Jefferson, LA 70001
2) HARVEY, LA
1700 Lapalco Blvd. • Harvey, LA 70058
3) KENNER, LA
1319 W. Esplanade Ave. • Kenner, LA 70065
4) SLIDELL, LA
1337 Gause Blvd. • Slidell, LA 70458
5) COVINGTON, LA
680 N. Highway 190 • Covington, LA 70433
20
6) BATON ROUGE, LA
4957 Essen Lane. • Baton Rouge, LA 70809
C
7) HOUMA, LA
1534 Martin Luther King Blvd. • Houma, LA 70364
B
8) LAFAYETTE, LA
3920 Ambassador Caffery Pkwy. • Lafayette, LA 70503
15
14
A
F
13
D
12
E
19
17
18
10) ALEXANDRIA, LA
2421 MacArthur Drive • Alexandria, LA 71301
9 11
10
6 5 4
8
1
7 2 3
9) SHREVEPORT, LA
1665 E. Industrial Loop • Shreveport, LA 71106
16
A) MEMPHIS, TN
B) NASHVILLE, TN
C) LOUISVILLE, KY
D) TEXARKANA, AR
E) AUSTIN, TX
F) BIRMINGHAM, AL
11) MONROE, LA
3851 Pecanland Mall Rd. • Monroe, LA 71203
12) SOUTHLAKE, TX
1400 Plaza Place • Southlake, TX 76092
13) LITTLE ROCK, AR
2602 S. Shackleford Rd • Little Rock, AK 72205
14) ROGERS, AR
463 N. 46th St. • Rogers, AR 72756
15) SAN ANTONIO, TX
22610 Highway 281 N. Villiage (Stone Oak)
San Antonio, TX 78201
16) JACKSONVILLE, FL
4310 Southside Blvd. • Jacksonville, FL 32216
ATLANTA, GA
17) CUMBERLAND LOCATION
3131 Cobb Pkwy S.E., Suite 200 • Atlanta, GA 30339
18) BUCKHEAD LOCATION
3365 Piedmont Rd • Atlanta, GA 30305
19) KENNESAW LOCATION
1142 Barrett Parkway NW • Kennesaw, GA 30144
20) COLUMBIA, MD
10200 Wincopin Circle • Columbia, MD 21044
CNO Franchise Brochure 2011:Layout 1 3/24/11 2:34 PM Page 1