GLOBAL BRANDS ERIC LIEDTKE STATE OF PLAY OUR BELIEF THROUGH SPORT WE HAVE THE POWER TO CHANGE LIVES. CONFIDENTIAL © 2015 adidas AG. | | SBP 2020 | 4 OUR OBSESSION THE ORIGINAL SPORTS BRAND HELPING ATHLETES MAKE A DIFFERENCE. OUR MISSION THE BEST SPORTS BRAND IN THE WORLD. OUR MISSION BEST MEANS THAT WE DESIGN AND BUILD AND SELL THE BEST SPORTS PRODUCTS IN THE WORLD, WITH THE BEST SERVICE AND EXPERIENCE. BEST IS WHAT OUR CONSUMERS, ATHLETES, TEAMS, PARTNERS AND MEDIA WILL SAY ABOUT US. ONCE PEOPLE ARE SAYING THAT WE ARE THE BEST – MARKET SHARE LEADERSHIP AND PROFITABILITY WILL FOLLOW. CREATORS CALLING ALL CREATORS OPEN SOURCE BRAND DESIRE LONDON NEW YORK LOS ANGELES FOCUS ON KEY CITIES PARIS TOKYO SHANGHAI FOCUS ON AMERICA FOCUS ON FOOTWEAR LOYALTY FROM THE FEET UP MEAN MORE BY DOING LESS REDUCE BY 25% FOOTBALL #1 IN EVERY MARKET FOOTBALL FOOTBALL CREATOR THE PLAYMAKER AND THE GAME CHANGER STREET FOOTBALL ORIGINALS #1 IN EVERY MARKET ORIGINALS STREETWEAR HOUNDS THE CREATORS OF STREET CULTURE CITY STREETS RUNNING RUNNING FEMALE ATHLETE CITIES BOOST UNRIVALED SUCCESS MARATHON WINS WORLD RECORDS AWARDS RUNNING FRANCHISES WOMEN FEMALE ATHLETE VERTICAL WANTS TO MAKE A DIFFERENCE IN HER SPORT VERSATILE USES SPORT TO MAKE A DIFFERENCE IN HER LIFE FOCUS MARKETING REASONS TO BELIEVE LOCKER ROOM REASONS TO BUY COMMUNITIES OPEN SOURCE BRAND DESIRE OPEN SOURCE CREATORS PARTNERS COMMUNITY CUSTOMERS OPINION LEADERS FITNESS ON TOAST ATHLETES BLOGGERS NEWSROOMS MOSCOW LONDON PORTLAND HERZO NEW YORK TOKYO SHANGHAI RIO WORLD CUP 2014 RIO NEWSROOM ULTRABOOST 2014 POP-UP NEWSROOM LAUNCH OUR COMMUNITY TODAY +135 MILLION CRM GOAL 30% OF SHARED CONTENT IS CREATED BY CONSUMERS BY 2017 OUR AMBITION BY 2017 +250 MILLION A MEDIA CHANNEL IN ITS OWN RIGHT CRM OPEN SOURCE CREATORS PARTNERS COMMUNITY CUSTOMERS PARTNERS ENVIRONMENTAL PARTNER OPEN SOURCE CREATORS PARTNERS COMMUNITY CUSTOMERS OPEN SOURCE BRAND DESIRE SPEED FIRST FAST SPORTS COMPANY IN THE INDUSTRY CONSUMER CENTRICITY NEO COLLABORATION INTRODUCED TWO NEW BUSINESS MODELS IN-SEASON CREATION PLANNED RESPONSIVENESS 2012 PROOF OF CONCEPT AT WHOLESALE FOOTWEAR NORTH AMERICA AND EUROPE UNLEASH SPEED ACROSS THE ADIDAS GROUP SPEED FACTORY AUTOMATED MODULAR PRODUCTION CELLS FIRST FAST SPORTS COMPANY IN THE INDUSTRY SHARE OF VOLUME SOLD AT FULL PRICE INVENTORY TURN RISK OF OVERBUYING AVERAGE MARKDOWN ON ARTICLES SOLD