TIIKM’S 1st Annual
World Conference on Media & Mass Communication
– 2015
09th-10thApril2015, Beijing, China
Conference Program
Day 01 : Thursday, 09th April 2015
Start
End
Lily Room
07.30a.m.
08.30a.m.
Conference Registration
Inauguration Session
Welcome address by the program chair
Mr. Isanka P. Gamage(Director- The International Institute of
Knowledge Management (TIIKM), Sri Lanka)
08.30a.m.
09.00a.m.
Speech by conference chair
Prof. Gary E. Swanson (Mildred S. Hansen Endowed Chair in
Journalism, The University of Northern Colorado, USA.)
Keynote forum
09.00a.m.
09.30a.m.
Prof. Ginny Huang (Director, Teacher Education, Associate Dean
9.30a.m.
10.15a.m.
Conference Photograph & Morning
Refreshment
of College of Education and Behavioral Sciences, USA.)
“Teacher Development in the Global Context - Where are we?
Where do we want to be?”
Keynote forum continue.....
Prof. Gary E. Swanson (Conference Chair of ICEDU 2015 and
10.15 a.m. - 12.15 p.m.
10.15a.m.
10.45a.m.
MEDCOM 2015, Mildred S. Hansen Endowed Chair in Journalism,
The University of Northern Colorado, USA.)
"Changes"
Prof. Thomas G. Endres (Director, School of Communication,
Professor of Communication Studies, University of Northern
10.45a.m. 11.15 a.m. Colorado, Greeley, CO, USA)
"The Death and Life of Journalism: Competing Visions in Media
Education”
Prof. James A. Keaten (Professor of Communication Studies,
11.15a.m.
11.45a.m.
University of Northern Colorado, USA)
"Leveling the Playing Field: Communication in a Mediated Age" )
11.45a.m.
12.15p.m.
Dr. Kay Norton (President, University of Northern Colorado,USA.)
12.30a.m.
Networking Lunch @ Citrus Restaurant
1.30 a.m.
Lily Room
TECHNICAL SESSION 01: COMMUNICATION ARTS
AND SCIENCES, AND CULTURE
Chaired by Prof. Dr. Ali Simsek (Director, Institute of
Communication Sciences, Anadolu University, Turkey)
1.30 p.m. – 2.45 p.m.
1.30 p.m
1.55 p.m.
2.20 p.m.
1.55 p.m

Ms. Eva Miriam Alexandra Beyvers (University of Passau,
Germany)
Communication Privacy and the Upcoming European
General Data Protection Regulation

Ms. Paola Mancera Manrique (Benemérita Universidad
Autónoma de Puebla , México)
Relationship between the strategic communication of the
pharmaceutical companies and the phenomenon of selfmedication. Case: City of Puebla.

Dr. Trevor Cullen (Edith Cowan University, Western
Australia)
Journalism Department Works with Health Organization to
promote better Media Coverage
2.20 p.m.
2.45 p.m.
Lily Room
TECHNICAL SESSION 02: MEDIA AUDIENCES
2.50 p.m. – 4.05 p.m.
Chaired by Prof. Hebatalla El Semary (Professor of Mass
Communication, Sharjah University, United Arab Emirates)
2.50 p.m.
3.15 p.m.
3.15p.m.
3.40 p.m.
3.40 p.m.
4.05 p.m.
4.05 p.m.
4.30 p.m.

Prof. Dr. Ali Simsek (Anadolu University, Turkey)
Techno-Psychological aspects of Social Media Behaviors

Ms. Popescu Oana Ludmila (National University of Political
Studies and Public Administration (NUPSPA), Romania)
Media through the Eyes of the Young – Media Usage
among Romanian Teenagers

Mr. Jakub Morawski (City University of Hong Kong)
The Production of Images: Visual Culture and Philosophy of
Aesthetics
Evening Refreshments
Day 02 : Friday, 10th April 2015
Start
End
Lily Room
TECHNICAL SESSION 03: MEDIA LAW, REGULATION
AND POLICY
Chaired by Dr. Trevor Cullen (Head of Journalism, Edith Cowan
University, Western Australia)
8.30 a.m. – 10.10 a.m.
8.30 a.m.

Prof. Hebatalla El Semary (Sharjah University, United Arab
Emirates)
Dr.Mai AlAwadi (Sharjah University, United Arab Emirates)
Modeling Digital Ethics or Regulating New Media: An
Ongoing debate

Mr. Satria Kusuma Fajar Mahardika (Atma Jaya Catholic
University of Indonesia)
Infotainment Violation Tendency toward the Standard of
Broadcast Program of Indonesian Broadcasting
Commission and Moral Norms

Dr. Yue Tan (National Sun Yat-sen University, Taiwan)
Risk Priming and Trust in Government Regulation

Mr. Sergey Korolev (State and Law Institute, Russia)
Guilt, Shame and Self-Exposure as Benchmarks of Legal
Communication Theory
8.55 a.m.
8.55 a.m.
9.20 a.m.
9.20 a.m.
9.45 a.m.
9.45 a.m.
10.10 a.m.
10.10a.m.
10.30 a.m.
Morning Refreshment
Lily Room
TECHNICAL SESSION 04: COMMUNICATION ARTS
AND SCIENCES, AND CULTURE
10.30 a.m. – 11.45 a.m.
Chaired by Prof. James A. Keaten (Professor of Communication
Studies, University of Northern Colorado, USA)
10.30 a.m.
10.55 a.m.
10.55 a.m.
11.20 a.m.
11.20 a.m.
11.45 a.m.

Dr. Andre Ikhsano (London School of Public Relations
Jakarta, Indonesia)
Ms. Yolanda Stellarosa (London School of Public Relations
Jakarta, Indonesia)
The Resistance of Hollywood Movie Hegemony in Indonesia
(Gramscian Analysis on Indonesian Tax of Imported
Movies)

Ms. Marci Mazzarotto (University of Central Florida, USA)
Tv and Video: Transforming Art and Communication
through Media

Dr. Laura Aymerich-Franch (GRISS (Image, Sound, and
Synthesis Research Group) - Barcelona)
Exploring Avatar Personality Preference in Virtual Worlds
Lily Room
TECHNICAL SESSION 05: RADIO-TV JOURNALISM,
MEDIA AND SPORTS
11.50 a.m. – 1.05 p.m.
Chaired by Prof. Hebatalla El Semary (Professor of Mass
Communication, Sharjah University, United Arab Emirates)
11.50 a.m.
12.15 p.m.
12.40 p.m.
1.05 p.m.

Dr. Yoyoh Hereyah (Mercu Buana University, Jakarta,
Indonesia)
Representation of Woman Politician in Political News
Feminism Political Economy Analysis on News

Mr. Bernard J. Whelan (Whitireia Polytechnic, Wellington,
New Zealand)
Journalism from the Bottom Up: Viewing Newsroom
Leadership and Learning as a Living System through
Appreciative Inquiry

Mr. Tendai Chari (University of Venda, South Africa)
Discursive Constructions of the Germany-Brazil Semi-Final
Match during the FIFA 2014 World Cup: The Limits of
Football as a Soft Power Resource?
12.15 p.m.
12.40 p.m.
1.05 p.m.
Networking Lunch @ Citrus Restaurant
2.15 p.m.
Lily Room
TECHNICAL SESSION 06: MASS COMMUNICATION,
SOCIETY AND GLOBALIZATION
2.15 p.m. – 3.55 p.m.
Chaired by Dr. Trevor Cullen (Head of Journalism, Edith Cowan
University, Western Australia)
2.15 p.m.

Dr. Fawzia Alali (Sharjah University,United Arab Emirates)
The Internet and Its Psychological and Social effaces in
U.A.E, Adult

Mr. Dmitriy Plekhanov (Institute for Complex Strategic
Studies (ICSS), Moscow, Russia)
Public authorities in the social media: the case of central
banks

Brian Semujju (Uganda Christian University, Uganda)
Advancing a New Model for Community Media

2.40 p.m.
2.40 p.m.
3.05 p.m.
3.05 p.m.
3.30 p.m.
3.30 p.m.
3.55 p.m.
Prof. Siti Zobidah Omar (Universiti Putra Malaysia)
ICT Usage among Rural Library User in Creating
Knowledgeable Society
5.00 p.m.
Evening Refreshment @ Celebrities Hall
4.40 p.m.
05.00p.m.
05.30p.m.
Conference Concluding Session
05.30p.m.
06.15p.m.
Awarding Ceremony
06.15p.m.
06.25p.m.
Vote of thanks by the Conference Publicity Chair :
Mr. Oshadee Withanawasam (Director- The International Institute
of Knowledge Management (TIIKM), Sri Lanka)
th
Day 03 : 11 April 2015- Post Conference Tour (Optional)
Organized by
Official Travel Partner
Hosted by
Presentation Sharing Partner
Supporting Partner
Media partner
Official Airline Partner