New Music Fridays
Brand
8 May 2015 / Brand
1
p r oj e c t o v e rv i e w
The New Music Fridays brand will help increase
consumer awareness and anticipation around the new
worldwide release day for new music. To achieve this,
an identifiable visual style that embodies a celebration
of new music is needed.
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quotes from industry leaders
Crispin Hunt of the Featured Artists Coalition (FAC):
“The FAC applauds the IFPI for involving the Artist Community in the development of this initiative. The FAC supports
a Global Release Day as a great opportunity to re-engage the public with new music and re-ignite excitement around
new releases. We are in a time when the general public’s involvement with music has become more fleeting and
somehow less social – a global release day could help change that. As the weekend is when the public are most
engaged with music and offers the best opportunity for musicians to access their audience, we believe a Friday release
would best serve the artist and the fan, and help to make new music the occasion it should be.”
Paul McGowan, chief executive of Hilco Capital, the group which owns HMV:
“A global release day is a totally logical move in today’s global music market and Friday is overwhelmingly the right
choice for the day. Quite simply, new music should hit the high street when people hit the street. New Music Fridays
will get new releases to fans when they most want to buy them. As the UK’s biggest music retailer, that makes perfect
sense to us.”
Frances Moore, chief executive, IFPI:
“A global release day makes sense for one overwhelming reason – it meets the needs of the music consumer. In
today’s globalised world, it makes no sense for new music to be released to fans on different days of the week. At the
same time, we view this as a tremendous opportunity to breathe new life back into the release of music. Friday has a
compelling logic to it, at the start of the weekend when fans most want to listen to and buy music, which is why it has
been chosen as the day.”
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brand values
E moti v e k e y wo rds
Core Message s
Anticipation
Awareness
Celebration
Reignite
Excitement
Occasion
Global campaign
Instant connection
Access everywhere
Focused attention
Breathe new life (for consumers)
Simplicity (for industry)
8 May 2015 / Brand
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Concept
marking the day
The marking of an occasion can be visually represented as a mark on
a calendar or, in digital settings, a notification. These are universally
recognisable symbols of an anticipated date or deadline. This provides us
with an array of marks from which to draw inspiration for the New Music
Fridays brand.
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Brand assets
Using these marks as our primary inspiration, we’re able to craft a brand
that is both exciting and personal in its visual style.
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Logo
Main logo marks
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language variants
Final translations still to be decided
VENERDÌ DELLA
NUOVA MUSICA
FREITAG IST
MUSIKTAG
FREITAG
IST
MUSIKTAG
VRIJDAG,
MUZIEKDAG
VRIJDAG,
MUZIEKDAG
8 May 2015 / Brand
新乐周五
VENERDÌ
DELLA
NUOVA
MUSICA
新乐
周五
新しい音楽金曜日
新しい
音楽金
曜日
새로운�음악�금요일
새로운
음악
금요일
Note: Working draft translations for illustrative purposes only.
Not final
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language variants
LOS VIERNES TU
NUEVA MUSICA
8 May 2015 / Brand
LOS VIERNES
TU NUEVA
MUSICA
NYA MUSIK
FREDAGAR
LES NOUVEAUTÉS
MUSICALES DU VENDREDI
LES NOUVEAUTÉS
MUSICALES DU
VENDREDI
NOVAS SEXTAS-FEIRAS
DE MÚSICA
NOVAS
SEXTAS-FEIRAS
DE MÚSICA
Note: Working draft translations for illustrative purposes
only. Not final
NYA
MUSIK
FREDAGAR
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Colour
Colour for screen use
RGB
Values for use on screen
Backgrounds
Colours and gradients for
use as backgrounds
8 May 2015 / Brand
Note: Full colour specifications to be confirmed
13
Colour for print
CMYK
Colours for use in print
Backgrounds
Colours and gradients for
use as backgrounds
8 May 2015 / Brand
Note: Full colour specifications to be confirmed
14
Type
Typography
This is the core typeface used in all brand applications. It is
freely available for both desktop and web uses and can be
downloaded here: https://goo.gl/BFOvYd
Source Sans Pro
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
8 May 2015 / Brand
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In application
It’s Friday, I’m in love
10.7.15
All new music, all over the world, all together
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
All new music, all over the world, all together
Saturday
All together now,
all together now
All new music, all over the world, all together
retailer promotion
On CD Sticker
In-store promotion: HMV
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retailer promotion
In-store promotion: Walmart
In-store promotion: Walmart
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retailer promotion
In-store vinyl stickers: Indie record store
8 May 2015 / Brand
In-store promotion: Target
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Website banners
Website banners
10.7.15
Website banners
All
together
now
Website takeover
Album promotion
10/7/15
8 May 2015 / Brand
10/7/15
28
Unit 103 / 151 Tower Bridge Road / London SE1 3JE
T: +44 (0)20 7394 7234 / www.dtcstudio.co.uk