[MT450: Marketing Management]
Unit 6 Assignment
Assignment
Part 1: Write a brief paragraph that answers the following questions. (This should not be in Question/Answer
Format).
●
Describe the current brand of the franchise. Include the 5 dimensions from brand equity.
Part 2: You are making a presentation to the CEO of the organization next week on a product development
strategy. Your goal is to complete the following tasks:
1. Describe your new product. You have many choices. It could be a classically innovative product, newcategory entry, an addition to the product line or line extension. It could even include more minor product
changes like product improvements, repositioning, or cost reductions.
2. Discuss the new product and service development process.
1
[MT450: Marketing Management]
3. Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy
be developed, and that the implementation be planned and executed. Implementation is often a key factor
in product failure.
4. You will provide a 3-5 page (APA formatted) paper with at least three supporting references. You should
include at least one illustration which can be included in the body of your paper or appendix.
NOTE: Your paper should be in APA format and cite all references used.
Submit to the Unit 6: Assignment Dropbox.
Unit 6 Assignment Grading Rubric
100%
40
Percent
Possible
Points
Describe the current brand of the franchise
20
8.0
Describe your new product
20
8.0
Discuss the new product and service process
20
8.0
New product launch strategy
20
8.0
80
32.0
Grammar and Spelling
8
3.2
Responses are concise and direct
7
2.8
Reference list and citations are provided
5
2.0
20
8.0
100%
40.0
Specific Paper Objectives: Assignment Checklist
(80%):
Writing Style, Grammar, APA (20%)
Total
2