THE 9TH ANNUAL ADCOLOR ®
I N D U S T R Y C O N F E R E N C E A N D AWARDS
PARTNERSHIP GUIDE
TABLE OF CONTENTS
ABOUT US. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
WHAT IT MEANS TO BE AN ADCOLOR® PARTNER . . . . . . . . . . . . . . . . . . . 2
ADCOLOR® PARTNERS THROUGH THE YEARS . . . . . . . . . . . . . . . . . . . . . . . 3
WORDS FROM OUR PARTNERS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
DIVERSITY STATISTICS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
PARTNERSHIP LEVELS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
HOW TO GET INVOLVED . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
CONTACT US. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
ABOUT US
ADCOLOR’s mission is to celebrate
Awards, the ADCOLOR Industry
We’ve featured and honored such
and champion diversity in the
Conference, the ADCOLOR Diversity
talent as Queen Latifah, George Lopez,
advertising, marketing, media and
Summit and the ADCOLOR Rise Up,
Nick Cannon and Soledad O’Brien.
public relations industries. ADCOLOR
Reach Back programs. Through all the
Our social media impression reaches
strives to create a network of
ADCOLOR pillars we reflect our motto
4,044 Twitter, 4,161 Facebook and
outstanding diverse professionals by
that as we rise up we must reach back.
3,225 Linkedin followers, and 90,680
honoring their accomplishments and
highlighting their stories as a road map
for others to follow. ADCOLOR strives
to highlight not only the importance
of a diverse advertising workforce but
also the grave business impact of not
having an inclusive industry. ADCOLOR
seeks to fulfill its mission by offering
several turnkey programs, among
them ADCOLOR Live!, the ADCOLOR
™
ADCOLOR is the largest and most
recognized cross-industry diversity
and inclusion initiative. Our award
show and conference has seated
4,087 attendees and has honored 149
diverse professionals to date. From
YouTube views and 161 subscribers.
ADCOLOR also supports the growth
of minority and women-owned
companies. In 2014, ADCOLOR spent
over $576,000 with MWBE vendors
and suppliers.
Boca Raton, Florida, to Beverly Hills,
California ADCOLOR has been hosted
in five different cities and is coming
home in 2015 to the city of New York.
PARTNERSHIP GUIDE 1
WHAT IT MEANS TO BE AN ADCOLOR PARTNER
Each ADCOLOR partner is a champion
relations and entertainment industries
annual programs and events, such as
of inclusion. Being an ADCOLOR
but shines a light on the achievements
ADCOLOR FUTURES, The ADCOLOR
partner means more than just providing
of those among us who have worked
Industry Conference and The
sponsorship. It means believing in and
exceptionally hard to succeed.
ADCOLOR Awards. Partners provide
promoting ADCOLOR’s mission.
Companies flourish when they have
Our partners share our core value of
access to and support diverse pools
rising up and reaching back. They truly
of talent. They also further their
understand that supporting ADCOLOR’s
awareness when discussions move
groundbreaking programs not only
from challenges faced locally to
gives young diverse achievers an
solutions that can be implemented
opportunity to change the face of the
globally. Like diversity, support comes
advertising, marketing, media, public
in various forms. ADCOLOR has several
2 PARTNERSHIP GUIDE
the strategic and financial support
needed to insure these programs
continue to advance diversity &
inclusion within our industries.
ADCOLOR PARTNERS THROUGH THE YEARS
4A’s
Advertising Age
The ADVERTISING Club
of New York
Advertising Women of NY
ADWEEK
American Advertising Federation
Améredia
American Family Insurance
Arnold Worldwide
Asian American
Advertising Federation
AT&T
Bank of America
BBDO
Beats Music
BET Networks/Centric
Bromley Communications
Casa Cristina
CNN
Creative Artist Agency (CAA)
DAS Global
DDB
Deutsch
DIAGEO
DigitasLBi
Draftfcb
Edelman
Euro RSCG Worldwide
GLAAD
Google
Gotham
GSD&M
GTM, Inc.
The Home Depot
Huemanitas
ICON MANN
I’mPART a program of ACNY
Interpublic Group
JWT North America
Leo Burnett
McCann Worldgroup
McDonald’s
Microsoft Advertising
MPG
NBA
NBC Universal
Nielsen
Ogilvy & Mather, NA
Omnicom Group
OmnicomMediaGroup
The One Club
One Solution
Open Channels Group
PepsiCo
Procter and Gamble
Publicis Groupe
Publicis Kaplan Thaler
RAPP
Saatchi & Saatchi
SBS Studios
St. John & Partners
Starcom Media Vest
Studio 8 at DDB
T-LIST
TBWA
TBWA\ MAL
Team Detroit
Team Ignition
Telemundo Network
The Studio
Time Warner
Translation
Univision
Volvo
Washington
Speakers Bureau
Weber Shandwick
Wieden + Kennedy
WPP
Yahoo!
PARTNERSHIP GUIDE 3
WORDS FROM OUR PARTNERS
MICROSOFT:
DIAGEO:
DEUTSCH:
“[ADCOLOR] FUTURES for us as a
“ADCOLOR is one of the most important
“It is hard to articulate how proud
partner is really critical to securing
portals to the future of advertising, media
I am to be involved with ADCOLOR.
what we want to do as Microsoft.
and marketing. Ergo, it is critical that,
Since its inception, I have had the
We’re really interested in having the
as an industry leader that prides itself
privilege to watch an idea blossom, to
right voices and the right perspectives
on forward thinking, Diageo be a part
see it take root in a community,
to ensure that the industry grows in
of this fantastic movement. ADCOLOR
to grow, expand, uplift, cheer, support
a way that benefits everyone. We’re
is creative. It is forward-thinking. It is
and celebrate the people who were
particularly invested in making sure
provocative. It is building a community of
not being recognized. To watch the
the talented individuals of today get
future leaders that will take us to places
magic and the power of ADCOLOR
the right mentorship, have the right
we have yet to imagine. ADCOLOR also
effect change is remarkable. Our work
community and get the guidance that
provides a very critical link to our past—a
continues, our ADCOLOR family grows
will allow them to become the leaders
past full of known and unsung trailblazers,
and we continue to blaze a trail.”
of tomorrow. We’ve been really excited
whose shoulders we all stand high on
to be a part of this because it’s been
today. Diageo celebrates life every day,
—Felicia Geiger, SVP, Chief Diversity Officer,
Deutsch, Inc.
everything we imagined and more.”
everywhere. As such we are a natural fit!”
—Stephen Kim, VP, Global Agencies &
Accounts, Microsoft
—Marc Strachan, VP, On Premise Strategy &
Multicultural Marketing, Diageo
4 PARTNERSHIP GUIDE
DIVERSITY STATISTICS
“While the overall percentage of
“According to the Bureau of Labor
“Despite the fact that women control
minorities employed in the advertising
Statistics, of the 582,000 Americans
80% of consumer spending, only 3% of
industry has increased over the years,
employed in advertising and
creative directors (and we’re not talking
only a small percentage of minorities hold
communications in 2014, less than
about celebrity CDs) are female.”
executive or managerial positions. In 2011,
half are women, 6.6% are black or
(Source: Fast Company, 26 Feb. 2013)
according to EEO-1 for 2012, minorities
African American, 5.7% are Asian
held 14.26% of these positions.”
and 10.5% are Hispanic.”
(Source: EEO-1)
(Source: Advertising Age, 23 Apr. 2015)
PARTNERSHIP GUIDE 5
PARTNERSHIP LEVELS & BENEFITS
NAMING RIGHTS
PRESENTING $250,000
DIAMOND $100,000
PLATINUM $50,000
GOLD $40,000
SILVER $30,000
SUPPORTING $15,000
2
TABLE $10,000
X
TICKETS**
ADCOLOR FUTURES CASE STUDY (OFF-SITE)
20
10
10
10
ADCOLOR FUTURES MIXER (OFF-SITE)
20
10
10
10
ADCOLOR INDUSTRY CONFERENCE
30
20
10
10
10
ADCOLOR WEEKEND OPENING NIGHT RECEPTION (OFF-SITE)
30
20
10
10
10
2
ADCOLOR AWARDS NIGHT: Reception, Show, Afterparty
30
20
10
10
10
10
10
PREMIUM
10 PREMIUM/10 GENERAL
PREMIUM
PREFERRED
RESERVED
RESERVED
RESERVED
HOST AN ADCOLOR FUTURE AT YOUR TABLE
X
X
X
X
ONSTAGE PRESENTER: ADCOLOR AWARDS
X
X
ONSTAGE BRANDING: ADCOLOR AWARDS
X
X
X
CUSTOM ONSITE BRANDING/ACTIVATION: ADCOLOR AWARDS
X
LOGO ON AWARDS SHOW STEP & REPEAT
X
LISTING IN PARTNER REEL
X
X
X
X
X
ONSTAGE BRANDING: CONFERENCE
X
CUSTOM ONSITE BRANDING/ACTIVATION: CONFERENCE
X
OPPORTUNITY FOR PRODUCT INCLUSION IN CONFERENCE GIFT BAG
X
X
X
X
X
X
LISTING IN ALL EVENT COLLATERAL
X
X
X
X
X
X
CORPORATE LOGO ON ACCESS BADGES
X
LOGO ON ADCOLOR WEBSITE
X
X
X
X
X
X
RECOGNITION AS PREMIER PARTNER ON ADCOLOR WEBSITE
X
X
X
SEATING: ADCOLOR AWARDS
LOGO RECOGNITION ON VOLUNTEER T-SHIRTS
X
X
AD IN ADCOLOR PROGRAM BOOK (VALUED AT $3,000)
4/C, FULL-PAGE
4/C, FULL-PAGE
4/C, FULL-PAGE
4/C, FULL-PAGE
4/C, FULL-PAGE
B/W, HALF-PAGE
INCLUSION IN AWARDS NOMINATIONS PRESS RELEASE
X
X
X
X
X
X
ACCESS TO ADCOLOR FUTURES DATABASE
X
ACCESS TO ADCOLOR FUTURES ALUMNI PAGES
X
ACCESS TO ADCOLOR FUTURES YEARBOOK
X
OPPORTUNITY FOR PRODUCT INCLUSION IN ADCOLOR FUTURES GIFT BAG
X
X
X
X
ADCOLOR FUTURES FUND: Portion of donation goes to funding the growth
of the FUTURES Program to develop the future leaders of tomorrow, today.
X
X
X
X
LISTING
Deadline to participate is August 3, 2015.
**Contact us for additional details.
PARTNERSHIP GUIDE 7
HOW TO GET INVOLVED
Join us as we host the 9th Annual
be recognized for his or her remarkable
PARTNER.
ADCOLOR Industry Conference and
efforts and notable contributions to
Support our mission to
Awards on September 16–19, 2015
our industries. It’s simple, quick, and a
Rise Up and Reach Back.™
at Pier Sixty, New York.
great way to show your support for our
industry trailblazers.
NOMINATE.
New York and we’re bringing back
Likewise, help support our mission to
an ADCOLOR Award.
our groundbreaking programs like
Rise Up and Reach Back™ by becoming
ADCOLOR FUTURES—a program
an ADCOLOR partner.
REGISTER.
Visit adcolor.org today to partner,
experience. Become a part of
nominate, and/or register for the 9th
our inclusive community.
It’s our first time coming home to
geared towards developing the industry
talent of tomorrow, today.
Registration will open in May. Make sure
Annual ADCOLOR Industry Conference
to catch our early bird special!
and Awards.
It’s also the perfect time to nominate a
colleague whom you feel deserves to
8 PARTNERSHIP GUIDE
Honor an industry trailblazer with
Attend the full ADCOLOR
CONTACT US
For partnership inquiries
ADCOLOR Awards 2011
ADCOLOR University 2012
ADCOLOR Conference 2013
ADCOLOR FUTURES 2014
please contact Jenny Roy at
[email protected]
or (212) 219-0111, ext. 10.
Deadline to participate is
August 3, 2015.
For more event details, schedule,
registration and information
about ADCOLOR, contact us
at [email protected].
PARTNERSHIP GUIDE 9
A D CO LO R .O R G