Healthcare policy and public affairs About Advocate Healthcare policy and public affairs Advocate is the only leading public affairs consultancy in the UK healthcare sector with a focus on specialised commissioning, orphan indications and rare conditions with high, unmet medical need. We provide bespoke, integrated services that enable our clients to navigate the complex, fast-changing world of health policy. We have a proven track record, having worked successfully on some of the most highprofile access to medicines campaigns of the past decade. We pride ourselves on our professionalism and our commitment to results. Our Services Policy & Public Aﬀairs Strategic Advice Campaign Management Market Access Crisis Management Our Services Policy & Public Affairs We work to influence and provide insight into the policy environment, ensuring that our clients are best placed to take advantage of current and future conditions. Working in close conjunction with a range of stakeholders, we use targeted communications to engage and build relationships with key influencers and relevant policy makers. Strategic Advice We advise our clients on a range of issues affecting their long-term business success. Drawing on our superior knowledge of the environment in which they operate, we help our clients anticipate and develop strategic approaches to current and future challenges. Campaign Management We design and implement strategic national campaigns across the UK, working with our clients to develop themes and messages, organise events and manage stakeholder communications. We provide stakeholder groups with the tools they need to make their voice heard and influence policymakers in an extremely complex, dynamic environment. Our Services Crisis Management We help our clients to effectively navigate through acute crises that may pose threats and risks to their short- and mid-term strategic goals by employing bespoke strategic communication programmes across Westminster and Whitehall, tailored to the immediate needs of our clients. We have a proven track record in expeditiously resolving unexpected obstacles related to wider market access and NHS commissioning matters. Market Access We support our clients to develop pre- and post-launch compelling value-propositions for their products and communicate them to payers, prescribers, and health technology appraisal bodies across the UK. Our objective is to ensure that all appropriate patients who would benefit, get rapid and maintained access to the proposed treatment, at the right price, establishing the commercial frameworks that will allow the treatment to succeed. Our Approach The UK healthcare environment is complex, highly-politicised and continually evolving. In the case of orphan indications with high, unmet medical need, things are even more challenging. With such high stakes, a clear understanding of the landscape is essential: Achieving results depends on being able to navigate the conflicting interests of patients, clinicians, government and industry. With its unrivalled expertise in the sector, Advocate is in a unique position to enable its clients to successfully negotiate this complicated, highly-sensitive environment. Our bespoke, integrated services concentrate on aligning stakeholder interests, empowering our clients to realise their strategic objectives in a way that complements their broader considerations and longer-term ambitions. Robust Personal Informed Expert Proven Who We Work With Industry, clinicians and patient groups Advocate provides bio tech and pharma companies with the political and policy expertise required to get innovative treatments to the patients who need them. We also campaign directly with patient groups and clinicians, helping them to have their voices heard in the crowded policy environment. Policy Makers Biotech Industry Clinicians Patient Groups Policy makers To support our clients to engage with the policy making process, Advocate works with a range of actors from every level of government including: – Houses of Parliament (MPs and Peers) – Devolved administrations (MSPs, AMs, MLAs) – Think Tanks – Government departments – Non-departmental public bodies (quangos) – Ministers and Special Advisors. Clients Advocate really took the time to understand the disease area, how it relates to the public policy environment and what it means commercially. This thoroughness and attention to detail was also applied to subsequent advice and project implementation, which have always been of an extremely high quality. Lynne Bannerman, Haemophilia Business Unit Manager at Bayer HealthCare Advocate understand the need for a clear reimbursement strategy and how to translate it into effective tactics. They have consistently provided comprehensive strategic counsel and excellent stakeholder communication management which has proved critical to ensuring the successful reimbursement for our orphan medicine in the UK. Mark Barrett, former Country Manager UK and Ireland, Alexion Pharma Advocate has the ability to navigate clients through the complexities of the UK healthcare policy environment with a clear focus on achieving commercial objectives. Advocate is always ahead of the game and understands how to strategically position companies to become thought leaders in the space. Natalie Douglas, Executive Chairman, Rocket Science Contact Us Advocate Consulting Wren House 3rd Floor 43 Hatton Garden London EC1N 8EL +44 (0)20 3021 1623 [email protected] www.advocate-consulting.co.uk