1. health and fitness

2014 MEDIA KIT
ABOUT
WEBMD
MAGAZINE
OUR MISSION
Our health… is there anything more
important? Healthy living is the internal
compass of the lean-forward reader of
WebMD Magazine, the only magazine
powered by the #1 trusted brand in
health, WebMD.
WebMD Magazine is delivered to
8 million consumers right at the point of
care and wherever our readers go,
thanks to our WebMD Magazine app
(over 1 million downloads).
Be part of the health conversation of
our time. Be part of WebMD Magazine.
3
WEBMD MAGAZINE READERS
8,023,000 Readers Per Issue
Demographics
• 
72.3% women
• 
45.8 median age
• 
72.1% any college+
• 
34.5% grad college+
• 
68.7% own home
Influential Purchasing Power
$71,588
63.4%
Median HHI
Employed
60.9%
43.7%
Married
Have children
Source: 2013 Spring GfK MRI
4
WEBMD PRINT + ONLINE
Extend Your Reach
Across Platforms
63%
Are Not
Online
Total Magazine
Audience:
Over 8 Million
Total Tablet
Audience:
Over 393,000
Source: GfK MRI Spring
Total WebMD.com
Audience:
Over 30 Million
5
WEBMD MAGAZINE APP
LEADER IN HEALTH INFORMATION
1.3
MILLION
423,504
Issues downloaded within the WebMD Magazine app since
3/12 launch (count through October 2013 issue)
Downloads of the WebMD Magazine app since 3/12 launch
(count as of November 15, 2013)
5
In readership behind ESPN The Magazine, TV Guide, Food
Network and Sports Illustrated
4****
Apple App Store rating, and consistently among the “Top 10
Free Health and Fitness Newsstand Apps”
NO.
TOP
TOP
5
25
APPS
AHEAD OF
PEOPLE MAGAZINE!
AWARDS & NOMINATIONS:
According to MM&M in the “Best Health & Wellness Digital
Initiative for Consumers” category
In the top 25 U.S. Consumer Magazines by Digital Replica
Circulation, WebMD Magazine is ranked ahead of People
magazine
MM&M Award
min Integrated Marketing Award
DigiDay Award
Mag+ app Figures (downloads and updates), GfK MRI 2013 Survey, iTunes App Store (rankings/ratings),MM&M, AAM
6
WEBMD MAGAZINE
AWARDS & RECOGNITIONS
• 
2013
• 
• 
• 
• 
2012
2011
American Society of Healthcare Publication Editors Annual
Awards: BRONZE for “Best Publication Redesign”
min Integrated Marketing Awards: HONORABLE MENTION for
“Best App Integration”
Digiday Publishing Awards: NOMINATION for “Best Use of an
iPad/Tablet by a Publisher”
MM&M Award: FINALIST for “WebMD Magazine Tablet App”
• 
• 
American Society of Healthcare Publication Editors Annual
Awards: BRONZE for “Best Custom Publication”
Pearl Award: SILVER for “Best Tie-in with Corporate Marketing”
Pearl Award: GOLD for “Best Tie-in with Corporate Marketing,
B2C”
Pearl Award: SILVER for “Best Distribution Strategy” (WebMD
Baby, Pets, Smile, Campus)
Pearl Award: BRONZE for “Best Mobile Application”
FOLIO: OZZIE: BRONZE for “Best App”
• 
• 
Pearl Award: GOLD for “Best Tie-in with Corporate Marketing”
Pearl Award: GOLD for “Best Distribution Strategy”
• 
• 
• 
7
2014
EDITORIAL
CALENDAR
EDITORIAL
Readers count on
us to deliver healthy
living information with
purpose, authority,
integrity, trust, and
relevance.
“I have always loved
WebMD Magazine and
I am now so happy to have
access to valuable health
information, recipes, and
more via the iPad App.
WebMD is a wonderful
magazine and we all benefit
from reading every single
page!”
- Reader Feedback
The magazine’s sections are organized around the
healthy living topics users click on most on WebMD.com:
Living Healthy
Healthy Beauty
Family & Parenting
Food & Recipes
Fitness & Exercise
WebMD Checkup (conditions)
9
2014 LIVING HEALTHY EDITORIAL
January/February
•  Workplace health resolutions
•  Better relationship how-tos
•  Make New Year’s resolutions that stick
March/April
•  Keys to healthier relationships at home, work
•  Newly single: Dating after divorce
•  Spring cleaning the green way
May
•  Getting ahead at work
•  Moms and daughters: Keys to strong relationships
•  Online dating dos & don’ts
June
•  Parenting tips for single dads
•  Control your moods
July/August
•  Healthy travel on the road
•  Improve your relationship with the boss
September
•  Back to School: Get your family in sync
•  Five ways to boost confidence
October
•  Success strategies at work
•  How to be more compassionate
November/December
•  Negotiating skills on the job
•  Five signs of a healthy relationship
10
2014 HEALTHY BEAUTY EDITORIAL
January/February
•  Anti-aging for face, body
•  Makeup and skin care dos and don’ts
•  Dental care: Remake your smile
March/April
•  Expert product picks for all hair types
•  Pretty hands and feet
•  Dental care: Help for sensitive teeth
May - Expanded oral care content!
•  Q&A with a top dentist
•  Healthy teeth and gums
•  Our experts’ sunscreen picks & tips
•  Makeup & beauty gifts for mom
•  Face & body moisturizers
June
•  You Asked! Men’s grooming products
•  Summer makeup bag must-haves
•  Dental care: Teeth & gum care
July/August
•  Summer skincare guide
•  Top derms’ makeup & beauty regimens
•  Dental care: 5 must dos from your dentist
September
•  Anti-aging in your 30s, 40s, 50s
•  Hair and makeup tips from the pros
•  Dental care: Teeth whitening
October - Expanded oral care content!
•  Q&A with a top dentist
•  Cosmetic dental procedures
•  Top cleansers and exfoliators
•  Hair and nail essentials
November/December
•  Holiday beauty gift guide
•  Face & body winter skin care
•  Dental care: Five healthy habits
11
2014 FOOD & RECIPES EDITORIAL
January/February
•  Three Ways to Cook: Eggs
•  Heart-healthy Valentine’s Day menus + recipes
•  Super Bowl healthy snacks
•  Off the Menu: A top chef shares go-to healthy meals
March/April
•  Three Ways to Cook: Chicken
•  Five easy, healthy weeknight menus + pantry picks
•  Off the Menu: A top chef shares go-to healthy meals
May
•  Three Ways to Cook: Eggplant
•  Mother’s Day healthy recipes + pantry picks
•  Off the Menu: A top chef shares go-to healthy meals
June
•  Three Ways to Cook: Salmon
•  Summer grilling + recipes + pantry picks
•  Off the Menu: A top chef shares go-to healthy meals
July/August
•  Three Ways to Cook: Broccoli
•  Five heart-healthy summer meals + pantry picks
•  Off the Menu: A top chef shares go-to healthy meals
September
•  Three Ways to Cook: Quinoa
•  Healthy after-school snacks
•  Off the Menu: A top chef shares go-to healthy meals
October
•  Three Ways to Cook: Shrimp
•  Five easy, healthy weeknight menus + pantry picks
•  Off the Menu: A top chef shares go-to healthy meals
November/December
•  Three Ways to Cook: Lamb
•  Healthy holiday menus + pantry picks
•  Off the Menu: A top chef shares go-to healthy meals
12
2014 FAMILY & PARENTING EDITORIAL
January/February - Expanded pregnancy content!
• 
Q&A with a pregnant celebrity
• 
Healthy pregnancy how tos
• 
Kids and stress
• 
Fit Kids: The importance of play
• 
Pets: Cat and dog behavior tips
March/April - Expanded pets content!
• 
Q&A with celebrity pet owner
• 
Ask the vet: Answers to top pet questions
• 
Tips for parents: Kids and discipline
• 
Fit Kids: Is your child overweight?
May
• 
Celebrity parenting tips
• 
Baby care: Your child’s first year
• 
Fit Kids: Kids in the kitchen
• 
Pets: Daycare and kennel tips
June - Expanded baby content!
• 
Q&A with celebrity new mom or dad
• 
Tips for getting baby to sleep
• 
Tips for the teen years
• 
Fit Kids: Boosting self-esteem
• 
Pets: Best breeds for your family
July/August - Expanded pets content!
• 
Q&A with celebrity pet owner
• 
Behavior tips for cats and dogs
• 
How to stop sibling rivalry
• 
Fit Kids: Five healthy habits
September - Expanded pregnancy content!
• 
Q&A with a pregnant celebrity
• 
Exercise & fitness during pregnancy
• 
Is your kid a bully (or being bullied)?
• 
Fit Kids: Back to school for an ADHD child
• 
Pets: Grooming tips
October
• 
Kids’ friends: Building healthy relationships
• 
Fit Kids: Good homework habits
• 
Pets: When to see the vet
November/December - Expanded baby content!
• 
Q&A with a new mom or dad celebrity
• 
Baby’s first year: a parent’s guide
• 
Kids: Healthy habits for cold & flu season
• 
Fit Kids: Social media dos and don’ts
• 
Pets: Puppy & kitten care
13
2014 FITNESS & EXERCISE EDITORIAL
January/February
•  Fitness routines for a new year
•  Yoga basics at home
March/April
•  Three no-gym workouts
•  Warm-up and cool-down tips
May
•  Interval training guide
•  Five top cardio routines
June
•  Warm-weather outdoor workouts
•  Stay motivated–here’s how
July/August
•  Swimming pool workouts
•  Rev up your metabolism
September
•  Moves to trim and tone your core
•  Mix up your cardio routine
October
•  5 fall outdoor workouts
•  Toning tips for arms, legs, core
November/December
•  Indoor & outdoor winter-weather workouts
•  Weight Lifting 101
14
2014 CHECKUP EDITORIAL
January/February
•  Health Highlights topic: Cervical health/thyroid/heart health
•  Family cold & flu survival guide
•  Heart health: Lower cholesterol & triglycerides
•  Better sleep tips
March/April
•  Health Highlights: Rosacea/foot health/asthma
•  Family spring allergy guide
•  Living with migraines
•  GERD lifestyle solutions that work
May
•  Health Highlights: Mental health/arthritis/sleep
•  Skin cancer: Know the signs
•  RA healthy living tips
June
•  Health Highlights: Men’s health/home safety/headaches
•  Men’s health: Hair loss
•  Hepatitis guide
July/August
•  Health Highlights: Psoriasis/pain/immunizations
•  Living with ADHD
•  Eye Health 101
September
•  Health Highlights: Healthy aging/cholesterol/menopause
•  Menopause
•  Living with: MS
October
•  Health Highlights: Dental hygiene/depression/breast cancer
•  Help for chronic pain
•  Family mental health checklist
November/December
•  Health Highlights: Cold & flu/diabetes/Alzheimer’s
•  Managing type 2 diabetes
•  Living well with arthritis
15
WEBMD
SPECIAL
ISSUES
WebMD Diabetes
WebMD Diabetes is a healthy lifestyle publication for people
living with and managing their disease. The magazine content
delivers smart, practical wellness tips and information for all
areas of a diabetic’s life:
•  i.e. weight management, nutrition/ recipes, exercise/fitness,
sleep, stress, helping them manage blood glucose levels and
lead healthy, active lives
READER PROFILE
•  73% Female/27% Male
•  Mean Age: 51
•  Mean HHI: $77,385
•  Education (Graduated College +): 30%
•  Education (Attended College): 40%
Source: 2013 DB GfK MRI
WebMD Diabetes
Editorial Calendar
MARCH / APRIL
• 
• 
• 
• 
Help for spring allergies
Better sleep habits
Expert answers
Questions to ask your doctor
Ad Close: 1/13/14
Materials Due: 1/20/14
SEPTEMBER
• 
• 
• 
• 
• 
• 
Ad Close: 7/14/14
Materials Due: 7/21/14
JUNE
• 
• 
• 
• 
• 
• 
Five heart-healthy weeknight menus + recipes
Stay healthy on the road
Which weight loss plan is right for you?
Tips to reduce blood sugar swings
Expert answers
Qs to ask your doctor
Ad Close: 4/14/14
Materials Due: 4/21/14
Healthy breakfasts + recipes
New exercise routines
Live a more stress-free life
Healthy habits checklist: daily, monthly, yearly
Expert answers
Qs to ask your doctor
NOVEMBER / DECEMBER
• 
• 
• 
• 
• 
Healthy holidays: menus + recipes
Cold & flu prevention guide
Exercise tips indoors & out
Expert answers
Qs to ask your doctor
Ad Close: 9/8/14
Materials Due: 9/15/14
WebMD Campus
WebMD Campus is a healthy lifestyle publication for college students
at universities across the country. The magazine content delivers smart
health and wellness tips with expert information for all areas of a
student’s life:
•  i.e. study tips, beauty secrets, nutrition/ recipes, exercise/fitness,
sleep, stress
READER PROFILE
STUDENTS GENDER
•  71% Female/29% Male
STUDENTS STATUS
•  Freshman: 26%
•  Sophomore: 23%
•  Junior: 20%
•  Senior: 18%
•  Graduate Student: 13%
ADDITIONAL DISTRIBUTION
•  Also distributed to campus clinics
Source: Reader/HPC Survey
WebMD Campus
Editorial Calendar
MARCH / APRIL 2014
THEME: BOOK BUY-BACK
•  Healthy travel tips for semester abroad
•  Spring allergies? Find relief
•  Super foods for concentration & memory
•  Healthy hair & skin
•  Answers from our experts
•  Questions for the health clinic
J U LY / A U G U S T 2 0 1 4
THEME: BACK-TO-SCHOOL
•  Five ways to relax & recharge
•  Study tips from our experts
•  Healthy summer skin guide
•  Good-for-you dorm foods
•  Answers from our experts
•  Questions for the health clinic
OCTOBER 2014
THEME: WINTER
•  Healthy habits checklist
•  Cold & flu prevention smarts
•  Indoor fitness routines
•  Plan a stress-free semester
•  Answers from our experts
•  Questions for the health clinic
JANUARY / FEBRUARY 2015
THEME: BACK-TO-SCHOOL
•  Healthy Eats: Give a pass to the “freshman 15”
•  Skincare guide plus help for acne
•  Chill Out: 5 ways to bust stress
•  When to visit the campus health clinic
•  Answers from our experts
•  Questions for the health clinic
RATES, DATES
& SPECS
WEBMD MAGAZINE 2014 DATES
JAN-FEB
MAR-APR
MAY
JUNE
JUL-AUG
SEP
OCT
NOV-DEC
Special Issue
Close
Tue: Oct-08
Thu: Dec-05
Mon: Feb-10
Tue: Mar-11
Mon: Apr-14
Mon: Jun-09
Mon: Jul-07
Mon: Aug-04
Insert Close
Thu: Oct-10
Mon: Dec-09
Wed: Feb-12
Thu: Mar-13
Wed: Apr-16
Wed: Jun-11
Wed: Jul-09
Wed: Aug-06
Special Edit
Close
Fri: Oct-11
Thu: Dec-12
Tue: Feb-18
Tue: Mar-18
Mon: Apr-21
Mon: Jun-16
Mon: Jul-14
Mon: Aug-11
Mon: Jan-13
Mon: Mar-17
Mon: Apr-14
Mon: May-19
Mon: Jul-14
Mon: Aug-11
Mon: Sep-08
Print and Tablet
Mon: Nov-11
Close
Advertising
Materials Due
Mon: Nov-18
Mon: Jan-20
Mon: Mar-24
Mon: Apr-21
Mon: May-26
Mon: Jul-21
Mon: Aug-18
Mon: Sep-15
Supplied
Inserts Due
Fri: Dec-13
Fri: Feb-07
Fri: Apr-11
Fri: May-09
Fri: Jun-13
Fri: Aug-08
Fri: Sep-05
Fri: Oct-03
In-Office Start
Mon: Jan-06
Mon: Mar-03
Mon: May-05
Mon: Jun-02
Mon: Jul-07
Mon: Sep-08
Mon: Sep-29
Mon: Oct-27
Tablet Edition
Live
Mon: Jan-06
Mon: Mar-03
Mon: May-05
Mon: Jun-02
Mon: Jul-07
Mon: Sep-08
Mon: Sep-29
Mon: Oct-27
If MLR approval is required, please add the amount of time that the MLR requires to these dates.
Special Issues include Focus On, Health Highlights, WebMD Diabetes and WebMD Campus.
Special editorial includes funded editorial.
22
WEBMD MAGAZINE 2014 RATES
UNIT
FULL COLOR
BLACK &
WHITE
Full Page
$109,675 gross
$95,605 gross
2/3 Page
$85,740 gross
$71,690 gross
1/2 Page
$70,620 gross
$62,210 gross
1/3 Page
$54,280 gross
$47,820 gross
2nd Cover
$130,275 gross
3rd Cover
$122,290 gross
4th Cover
$141,200 gross
Supplied BRC
(4x6)
$70,000 net
Printed BRC
(4x6)
$95,000 net
Rate base 1,400,000
23
WEBMD MAGAZINE 2014 SPECS
MAGAZINE TRIM SIZE IS 8 3/8" X 10 7/8", PERFECT BOUND
UNIT
NONBLEED
BLEED
TRIM
BLEED
LIVE AREA
Spread
16.75” x 10.875”
17” x 11.125” (.125” outside trim/
all sides)
16.25” x 10.375”
(.25” inside trim/all sides)
Full Page
8.375” x 10.875”
8.625” x 11.125” (.125 outside
trim/all sides)
7.875” x 10.375”
(.25 inside trim/all sides)
2/3 Page Vertical
4.625” x 9.5”
5.25” x 10.875”
5.5” x 11.125” (.125 outside trim/
all sides)*
4.75” x 10.375”
(.25 inside trim/all sides)
1/2 Page Horizontal
7.125” x 4.625”
8.375” x 5.25”
8.625” x 5.375”
(.125” outside trim/face, gutter,
foot)
7.875” x 5”
(.25” inside trim/face, gutter, foot)
1/2 Page Vertical
3.375” x 9.5”
4” x 10.875”
4.25” x 11.125” (.125” outside
trim/all sides)*
3.5” x 10.375”
(.25” inside trim/all sides)
1/3 Page Vertical
2.25” x 9.5”
2.875” x 10.875”
3.125” x 11.125” (.125 outside
trim/all sides)*
2.375” x 10.375”
(.25 inside trim/all sides)
1/3 Page Square
4.625” x 4.625”
WebMD Diabetes, WebMD Campus, Health Highlights, and Focus On Special Issues
have different specs. Please request these from your sales representative.
*Depending on left- or right-hand
page placement, .125 inch will be
cropped from left or right side.
24
2014 Ad Submission Information
FILE SUBMISSION
We accept CD-ROMs or DVDs. High-resolution PDFs may be
emailed. FTP site access is also available. Send ONLY the files
to be used in your ad. Include a printout of the contents of your
disk.
RESOLUTION
All continuous tone images (grayscale and color scans) should
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FORMAT
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PROOF
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WebMD will check advertiser’s digital ads. If additional work is
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25
2014 Magazine General Conditions
1.  In consideration of publication, Advertiser
and its Agency agree to indemnify and hold
Publisher harmless against any expense or
loss by reason of any claims arising out of
publication.
2.  All contents of advertisements are subject
to Publisher’s approval. Publisher reserves
the right to reject or cancel any
advertisement, insertion order, space
reservation, or position commitment at any
time. Publisher shall not be liable for any
costs or damages if for any reason
Publisher fails to publish an ad or for errors
in key number, reader service number, or
advertisers index.
3.  Conditions, other than rates, are subject to
change by Publisher without notice. Rates
are subject to change upon notice from the
Publisher. Cancellation of any space
reservation by the Advertiser or its Agency
for any reason other than a change in rates
will result in an adjustment of the rate
(shortage) based on past and subsequent
insertions to reflect actual space used at the
earned frequency or volume rate.
4.  Cancellation or changes in orders may not
be made by the Advertiser or its Agency
after the closing date. Advertisements not
received by closing date will not be entitled
to approval or revision by Advertiser or its
Agency.
5.  Positioning of advertisements is at the
discretion of the Publisher except where
request for a specific position is
acknowledged, in writing, by the Publisher.
6.  No conditions other than those set forth on
this rate card shall be binding on the
Publisher unless specifically agreed to in
writing by the Publisher.
7.  Publisher is not liable for delays in delivery
and/or non-delivery in the event of an act of
God, action by any governmental or quasigovernment entity, fire, flood, insurrection,
riot, explosion, embargo, strikes whether
legal or illegal, labor or material shortage,
transportation interruption of any kind, work
slowdown, or any condition beyond the
control of Publisher affecting production or
delivery in any manner.
8.  Publisher has the right to hold Advertiser
and its Agency jointly and severally liable
for monies due and payable to Publisher for
advertising ordered and published. Should
collection efforts become necessary,
Advertiser and its Agency agree to pay all
attorney fees incurred in connection with
collection for advertising that was published.
9.  All advertisements are accepted and
published by the Publisher on the
representation that the Advertiser and/or
Advertising Agency are properly authorized
to publish the entire contents and subject
matter thereof. When advertisements
containing the names, pictures, and/or
testimonials of living persons are submitted
for publication, the order or request for the
publication thereof shall be deemed to be a
representation by the Advertiser and/or
Advertising Agency that they have obtained
written consent of the use in the
advertisement of the name, picture, and/or
testimonial of any living person which is
contained therein. It is understood that the
Advertiser and/or Advertising Agency will
indemnify and hold the Publisher harmless
from and against any loss, expense, or
other liability resulting from any claims or
suits for libel, violation of rights of privacy,
plagiarism, copyright infringement, and any
other claims or suits that may arise out of
the publication of such advertisement.
10. Agency Commission & Payment Terms.
15% to recognized advertising agencies
and net 30 days payment.
26
CONTACT US
Get in Touch!
New York
Claudia Fern, [email protected], 212-624-3728
John Schaetzle, [email protected], 212-624-3787
Patria Rodriguez, [email protected], 212-417-9542
Chicago
Anna Novinger, [email protected], 312-416-9278
Tracy Kennedy, [email protected], 312-416-9275
West Coast & Pacific Northwest
Nicole Ransom, [email protected], 310-318-1728
Southeast
Courtney Cofield, WNP Media, [email protected], 770-361-1143
Southwest
Anna Novinger, [email protected], 312-416-9278
New England
John Schaetzle, [email protected], 212-624-3787
28
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