Where the Stars Align Powered by the electricity and magic of its celebrity chefs, Food Network Magazine has rocketed to success by bringing the excitement of the Food Network brand to print. Fueled by incredible consumer demand for all things Food Network, we’ve revolutionized the magazine landscape by combining the best of all worlds in one package: food, star chefs, entertainment and fun. Pop CULTURE SENSATION Food Network Magazine is at the center of the pop culture sensation where chefs are the new celebrities and food is the new entertainment—delivering over 11.5 million passionate readers who crave all that is new and exciting! Rocking the Industry • One of the highest renewal rates in the industry: 4–5x renewals spending $29.99–$34.97 • Up 14% in readership—one of the fastestgrowing magazines • Over 11.5 million readers— biggest audience of all food titles* • 3rd largest monthly magazine on newsstand in the U.S., selling more copies than Real Simple, People StyleWatch or Glamour • Food Network Magazine accounts for one of every two monthly epicurean magazines sold at retail • 12 rate base increases since launch, delivering over 1.7 million copies every month —1.7 million effective January/February 2015 —1.65MM, effective July/Aug 2014 issue • Over 7 million Facebook likes— #1 among all magazines • No use of verified to meet rate base • #1 on newsstand within epicurean set, selling more than Cooking Light, Food & Wine, Every Day With Rachael Ray and Bon Appétit COMBINED “ Food Network Magazine revitalized interest in the food magazine genre. ” Food Network Magazine ranks #1 in advertiser satisfaction! WALL ST. JOURNAL, 4/29/13 Sources: Advertiser Satisfaction—highest rated media brand (150+) measured by Advertiser Intelligence Report 2014; AAM 1H14; GfK MRI Doublebase 2014; Media Radar 2014 *vs. Bon Appétit, Cooking Light, Eating Well, Every Day With Rachael Ray, and Food & Wine. ROCKETS to SUCCESS Adweek Hot List (twice in 2011!) H Ad Age—The A-List (2012, 2011, 2010, 2009) H min’s “Marketing Team of the Year” Winner (2011) H min’s “Marketer of the Year” Winner (2011) H ASME National Magazine Award Nomination for General Excellence (2010) H min’s Editorial & Design Awards “Best Launch” Our secret Ingredient: Celebrity Chefs Our secret ingredient is our family of celebrity chefs...all in one place! Our diverse mix of celebrity chefs offers something for everyone. Regardless of skill level or style, readers know they will always find something appetizing in our pages. Our readers want to cook like them, entertain like them, and go to their favorite restaurants and travel destinations. They invite them, like friends and family, into their homes. Whether readers are looking for simple recipes, star-studded entertaining ideas or their next travel destination, the celebrity connection makes all the difference. Consumers trust them and feel like they know them. And they LOVE them! EDITORIAL, DESIGN & PHOTO Our clean, modern design raises the bar and separates us from the rest. With ample white space and big, bold, beautiful photography, our editors not only make it easy to find delicious recipes, but delight readers’ eyes in the process. Editorial Sections Editorial Features • In the Know • Recipe Index • Mix and Match • Fun Cooking • To Your Health • Party Time • Weeknight Cooking • Star Search • Which Side Are You On? • Weekend Cooking • Editor’s Letter • Top This • Party Time • Calendar • Piece of Cake • On the Road • Reader Letters • Hot Tips • Contests • In the Know • Easy Sides • You Asked • 50 Recipes Booklets Editorial Editions • Food News • Weeknight Cooking • Travel Edition • Know it All • Weekend Cooking • Music Edition • Star Kitchen • Try This at Home • Kids’ Edition • Which is Healthier? • Name This Dish • Stars At Home Edition • Get the Look 50 Recipe BOOKLETS Every issue of Food Network Magazine features a removable digest-size recipe booklet, filled with 50 different tips and short recipes. It’s one of our best-read sections every month, inspiring readers to take action. Booklet Themes in 2014 • Jan/Feb: Flavored Popcorns • March: Bacon Appetizers • April: Deviled Eggs • May: Punches • June: Picnic Salads Recipe Booklets Rule! • • Bonus distribution at retail • 88% tear out the Booklet and use it repeatedly • 82% always read the Recipe Booklets and say they are a great fit in Food Network Magazine • Bonus recipes on foodnetmag.com sponsored by advertisers • Advertisers receive the benefit of an editorial “halo effect.” Over three-fourths’ (76%) of readers say “ads, like the Booklets, are a special bonus giving me something ‘extra’ that I can actually use” • September: Pasta Sauces • October: Quick Breads • December: Cheese Plates • Brand ad on Cover 4 of booklet in recall and reader action • July/Aug: Steaks • November: Cranberries Always among the top 3 editorial features Advertiser Opportunity • 73% will try/buy the advertised product because it’s on the Booklet “i love the 50 recipe booklet! it goes straight from the magazine to my bag so that i have it with me when i go to the supermarket.” —krista, Food Network Magazine reader Source: GfK MRI Starch 2013; Food Network Magazine Chef’s Table Survey 2014 on Advertising Impact Additional opportunities including retail sampling provided upon request. All details subject to change and pending Food Network Magazine approval. A BRAND SUPERPOWER Food Network is everywhere and loved everywhere. TELEVISION Top 15 ad-supported cable network, reaching 98 million homes DIGITAL & VIDEO Top-tier food and lifestyle website, reaching 24.9 million unique users monthly *in the U.S. The Nielsen Co., April 2014 UE; comScore Media Metrix Multi-Platform, Jan–May 2014 monthly average; MRI Doublebase 2014; AAM 2H13 MAGAZINE 3rd largest monthly magazine on the newsstand,* reaching 11.5 million readers Custom MARKETING SOLUTIONS As part of a multi-platform powerhouse brand, Food Network Magazine provides solutions to reach and engage with this unique fan base anyplace, anytime! H Email Blasts H Food Trucks H Promo Pages H Twitter H Press H Promo Site H Talent Partnerships H Digital Edition H Recipe Development H Retail Sampling H Cookbooks H Events H Sweepstakes H Research H DIGITAL EDITION Food Network is the #1 food magazine in digital editions sold,* with circulation of 110K in 2014—a 20% gain YOY. Food Network Magazine Platforms Opportunities • “Enhanced for Tablet” digital editions are available on Apple/ iPad, Barnes & Noble/Nook, Google Play/Nexus, Zinio (iOS) and Next Issue Media. • Click Tag: $2,500 net. A click tag is a URL/link that allows an advertiser to track the number of users who visit their website from the link on an ad. • Advertisers must opt IN and submit Designed for Tablet creative** in order to be included on our Enhanced for Tablet digital editions (fractional ads cannot be accommodated on enhanced version). • “Straight From Print” replica digital edition on Amazon/ Kindle and Zinio (Android) and now on iPhone/iPod via Apple’s Newsstand app. Enhance ad creative with click tags, hot spots, tappable content, photos and animation • Add to Shopping List: $5,000 net. User has the ability to create, edit and maintain a shopping list of items featured in the digital magazine. • Hot Spots/External Link/Redirecting Link (up to 4): $5,000 net per ad page. Link/URL can be embedded in an image and/or text. • Tappable Content (internal) (up to 2): $5,000 net per ad page. Any content within the ad (images, text boxes, etc.) that can expand or collapse when tapped to reveal or hide additional content. • Photo Galleries (6 images): $7,500 net per ad page. Maximum 6 images in one gallery. • Minor Animations: $10,000 net. Animations include logo or text animations, dynamic glows, flashes, moving images and other forms of movement. • Rotation: $10,000 net. Images are able to rotate 180 to 360 degrees to create a three-dimensional perspective. Touch the images to rotate. • Valid URLs: Any URLs on print creative are activated (exactly as they read in print) live across all ad creative at no charge. *Sources: AAM 1H14, *FNM vs. All Recipes, Bon Appétit, Cooking Light, Eating Well, Every Day With Rachael Ray, Food & Wine and Saveur. **Please contact your sales representative for Opt In forms and Designed for Tablet specs. All ads placed in any HEARST enhanced digital editions are subject to the same terms and conditions as our print magazine. Competitive separation and positioning are not guaranteed in the digital editions. ENGAGED and RESPONSIVE Fan Obsession Among Food Network Magazine readers... • 1,000+ letters from readers received per month • 93% are highly satisfied with the issues • 50,000+ entries in 48 hours, in response to our Cooking 1-2-3 binder giveaway • 96% have taken/plan to take action based on an ad • 10,000+ entries, on average, in response to our monthly editorial contest “Name This Dish” • 67,000+ entries for the annual Holiday Calendar Sweepstakes • 10,000+ copies of Food Network Magazine’s Great Easy Meals cookbook sold in 10 minutes on QVC and it was named a New York Times best seller in just one week #1 In Engaged Readers Food Network Magazine ranks ahead of all epicurean titles in key consumer engagement indicators: • Average reading time: 46 minutes • Very good/one of my favorites: 68% • Read 3-4/4 issues: 58% Source: FNM Edit Survey; MRI Doublebase 2014 • 97% use a tip from the magazine • 93% enter a contest or sweepstakes • 91% visit FoodNetwork.com • Nearly 9 in 10 save the issue • 71% purchase featured products and services DEMOGRAPHIC DEMO PROFILE Audience (000) Comp (%) 11,494 100 Women 8,454 73.6 Men 3,040 26.4 Total Adults Source: GfK MRI Doublebase 2014 Median Age 41.9 Age 18–49 Age 25–49 Age 25–54 7,408 5,623 6,722 Median HHI $62,876 64.5 48.9 58.5 HHI $60,000+ HHI $75,000+ HHI $100,000+ 5,987 4,735 3,088 52.1 41.2 26.9 Married 6,079 52.9 Any Children 5,200 45.2 Any College 6,840 59.5 Employed 7,204 62.7 Home Owned 7,287 63.4 A Counties 5,123 44.6 B Counties 3,651 31.8 EDIT CALENDAR 2014 Issue Date Features Ad Close On Sale Light Game Day Snacks 11/15/13 1/7/14 March The Bacon Issue 12/19/13 2/11/14 April Kids Edition Spring Favorites Kids: 1/8/14 1/24/14 3/18/14 May Travel Edition The Color Issue Travel: 1/31/14 2/26/14 4/15/14 June Hot & Cold Issue Father’s Day 3/27/14 5/20/14 July/August Music Edition Summer Entertaining Music: 4/18/14 5/1/14 6/24/14 September Kids Edition Back to School Kids: 5/23/14 6/18/14 8/5/14 Stars at Home Edition Halloween Stars: 6/19/14 7/23/14 9/9/14 November Thanksgiving 8/27/14 10/14/14 December Holiday Celebration 10/1/14 11/25/14 Jan/Feb October Editorial features and timing are subject to change. 2H 2014 Rate Card Rate Base 1,650,000 Gross/Open 3x/4% 6x/6% 9x/9% 12x/12% 4 Color Full page 2 /3 page 1 /2 page 1 /3 page $90,750 $77,145 $58,995 $45,375 $87,120 $74,059 $56,635 $43,560 $85,305 $72,516 $55,455 $42,653 $82,583 $70,202 $53,685 $41,291 $79,860 $67,888 $51,916 $39,930 BW Full Page 2 /3 Page 1 /2 Page 1 /3 Page $72,600 $61,715 $47,195 $36,300 $69,696 $59,246 $45,307 $34,848 $68,244 $58,012 $44,363 $34,122 $66,066 $56,161 $42,947 $33,033 $63,888 $54,309 $41,532 $31,944 Cover 2 Cover 3 Cover 4 $113,440 $95,290 $113,440 $108,902 $91,478 $108,902 $106,634 $89,573 $106,634 $103,230 $86,714 $103,230 $99,827 $83,855 $99,827 Rates are effective with July/August 2014 issue. Production Requirements Magazine Specs Tablet Specs (EFT) Trim Size: 8.875" x 10.875" Safety From Trim: .25" Bleed: Positioned .125" from trim Trim Crop Marks: Positioned outside bleed area by .125” Binding: Perfect Bound Jog Position: Foot Full Page Static Ad Format Portrait-orientation only PDF X-1A Size: 5.82" x 7.76" Live Area: 4.62" x 7.76" Please ensure type safety of .16" at the top to allow for the menu bar Minimum ppi: 300 Color Space: CMYK preferred Ad Size Bleed Trim Live/Non-Bleed Spread 18" x 11.125" 17.75" x 10.875" 17.25" x 10.375" 9.125" x 11.125" 8.875" x 10.875" 8.375" x 10.375" / 3 vertical 6" x 11.125" 5.75" x 10.875" 5.25" x 10.375" / 2 vertical 4.5" x 11.125" 4.25" x 10.875" 3.75" x 10.375" 9.125" x 5.5" 8.875" x 5.25" 8.375" x 4.75" 18" x 5.5" 17.75" x 5.25" 17.25" x 4.75" / 3 vertical 3.125" x 11.125" 2.875" x 10.875" 2.375" x 10.375" / 3 square 6" x 5.5" 5.75" x 5.25" 5.25" x 4.75" Full page 2 1 / 2 horizontal 1 / 2 horizontal spread 1 1 1 For materials shipping address, proofing requirements and file specifications, please visit http://ads.hearst.com. Files must be submitted through this website as final PDF/X-1a 1.3 version 2001 files only; no CDs. Production Contacts For ad specs, material extensions and all other production-related questions, contact: Adam Bassano [email protected] (212) 649-3745 For insert questions, contact: Julie Bosco [email protected] (212) 649-3723 Send all supplied inserts to: Brown Printing 2300 Brown Avenue Waseca, MN 56093 Attn: Angie Storvick, Account Representative (507) 835-0311 All inserts jog to foot. Must be delivered directly to Brown Printing. For the most recent digital requirements, and to submit files, please visit http://ads.hearst.com. 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Luvs Vicks NyQuil America’s Media Synergistic Marketing LLC Marketing Media Networks Country Channel Integrated Inserts Inc. Ace Paints Moen Cuisinart Nautica Home Organizations Delta Faucets Nescafé Susan G Komen Dyson Olympic Paint Glidden Rust-Oleum iRobot Samsung Keurig Select Comfort KitchenAid Sherwin-Williams LG Sleep Innovations Liebherr Vita-Mix Lift Master Whirlpool Incorporated Louisiana Travel and Promotion Aston Hotels and Resorts Mexico Tourism Board Aulani Disney Hotels Mississippi Gulf Coast Bahamas Tourism Baton Rouge CVB Crest Home Retail Beaches of S. 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Steak Sauce Dole Lightlife Foods Post Cereal Al Fresco Sausages Domino Sugar Lindt & Sprungli Pourable Dressings Alaska Salmon Wild Jerky Drumstick Lipton Pringles Alexia Edy’s Fruit Bars Litehouse Foods Quaker Almond Board of California Edy’s Grand Ice Cream M&M’S Ragu American Egg Board EggLand’s Best Maple Leaf Farms Reddi-wip Athenos Cheese Eggo Marie’s Dressing Reser’s Fine Foods Baileys Coffee Creamer Emerald Nuts Marukan Rice Krispies Ball Park Franks Fage Yogurt McCormick Ritz Bard Valley Medjool Dates Filippo Berio MHAIA Avocado Ro*Tel Barilla Fisher Nuts MilkPEP/got milk Market Roth Cheese Barista Prima Folgers Minute Rice Sara Lee Desserts Bauducco Foods French’s Flavor Fusions Miracle Whip Sargento Beef French’s Fried Onions Mizkan Share Your Breakfast BelGioioso Cheese French’s Yellow Mustard Morningstar Farms Silk Milk BelVita Fresh Take Morton Salt Simply Juice Ben & Jerry’s Ghirardelli Mott’s Simply Potato Betty Crocker Godiva Mrs T’s Pierogies Sister Schubert’s Bird’s Eye Green Mountain Coffee Roasters Mrs. Dash Skinny Cow Bisquick Häagen-Dazs Mrs. Paul’s Snickers Blue Bunny Healthy Choice National Peanut Board Snyder’s Pretzels Blueberry Council Hellmann’s National Pork Board Spice Islands Breyer’s Herdez National Potato Board Spike Magic Seasoning Buitoni Hershey’s Nature’s Own Splenda Bumble Bee Seafoods Hidden Valley Ranch Nestlé Spring Waters Stacy’s Pita Chips Bush’s Best Beans Hillshire Farms Newman’s Own Starbucks CA Table Grapes Honeysuckle White Turkey Ocean Spray Starburst Cabot Cheese Hormel Orbit Gum Success Rice Campbell’s Soups Hunt’s Ore-Ida Swanson Cargill Culinary Salts IHOP Syrups Oreo T Marzetti Carnation Instant Breakfast International Delight Organic Valley Thomas’ Bagel Thins Chef Boyardee Iskream Ortega Toll House Chobani JELL-O Oscar Mayer Bacon Town House Crackers Classico JELL-O Pudding Oscar Mayer Carving Board Trident COFFEE-MATE Jelly Belly Candy Oscar Mayer Deli Fresh Triscuit Colavita Jimmy Dean Oscar Mayer Deli Selects Tropicana Consorzio Tutela Grana Padano Johnsonville Oscar Mayer Hot Dog Truvia Contessa Foods Kashi Oscar Mayer Lunchables Twinings Tea Cool Whip Kettle Chips Pam Tyson Country Crock King’s Hawaiian Bakery Panos Brands V8 Beverages Cracker Barrel Kraft Singles Pepperidge Farm Goldfish Vlasic Crystal Light Lactaid Pepperidge Farm Puff Pastry Weber Grill Seasonings Curly’s BBQ Lance Snacks Pepperidge Farm Swirl Bread Weight Watchers Desserts Daisy Sour Cream Land O’Lakes Butter Philly Cooking Crème Welch’s Del Monte Land O’Lakes Creamer Philly Cream Cheese Wholly Guacamole Diamond Nuts Lavazza Coffee Philly Indulgence Wisconsin Milk Marketing Bd Diet Pepsi Lean Cuisine Philly Snack Delights Wisdom Natural Brands Digiorno Libby’s Popsicle Wish-Bone Salad Dressing Page 2/2 CONTACT INFORMATION New York 300 W. 57th Street, 35th Floor New York, NY 10019 Vicki Wellington VP/Publisher/Chief Revenue Officer (212) 484-1450 [email protected] Wendy Nanus Associate Publisher, Sales (212) 484-1453 [email protected] Peggy Mansfield Associate Publisher, Integrated Marketing (212) 484-1454 [email protected] Diane Anderson Executive Account Director (212) 484-1459 [email protected] Barri Stern Executive Account Director (212) 484-1452 [email protected] Brett Sylver Executive Account Director (212) 484-1444 [email protected] Midwest Los Angeles Amy Mehlbaum Advertising Director (312) 984-5117 [email protected] Leighdia Sandoval de Padilla Director (310) 664-2820 [email protected] Hillary Morse Account Manager (312) 251-5352 [email protected] San Francisco Tera Washburn Account Manager (312) 251-5342 [email protected] Meghan Tuohey, Northwest Director (415) 990-2825 [email protected] One South Wacker Drive 11th Floor Chicago, IL 60606 Sarah Lenert Account Director 410 Yorkshire Place St. Louis, MO 63119 (314) 475-5439 [email protected] Southeast & Travel McDonnell Media, Inc. 2020 Stockton Road Phoenix, MD 21131 Stacy Walker Executive Account Director (212) 484-1463 [email protected] Erin McDonnell Travel Director (888) 410-5220 [email protected] Southwest Florida, Mexico and the Caribbean The Ingersoll Company 3131 Turtle Creek Boulevard Suite 450 Dallas, TX 75219 Lynn Wisdom President (214) 526-3800 [email protected] Jennifer Walker Southwest Advertising Director (214) 526-3800 [email protected] Maria E. Coyne, Inc. PO Box 530236 Miami Shores, FL 33138 Maria Coyne Account Director (305) 756-1086 [email protected] Donna Falcone Account Manager (561) 620-3093 [email protected] 3000 Ocean Park Boulevard Suite 1030 Santa Monica, CA 90405 Poppy Media 260 Spencer Avenue Sausalito, CA 94965 Hawaii 1750 Kalakaua, Suite 3540 Honolulu, HI 96826 Lola Cohen Hawaii Representative (808) 282-1322 [email protected] TERMS & CONDITIONS 1. Food Network Magazine, published by Hearst Communications, Inc., Hearst Magazines Division (“Publisher”) will not be bound by any condition appearing on order blanks or copy instructions submitted by or on behalf of the Advertiser when such condition conflicts with any provision contained in Publisher’s rate card or with its policies, regardless of whether or not set forth in the rate card. All references herein to Advertiser include Advertiser’s agency, if there is one, and Advertiser and its agency shall be jointly and severally liable for Advertiser’s obligations hereunder. 2. Publisher reserves the right to decline or reject any advertisement for any reason at any time without liability even though previously acknowledged or accepted. If an advertisement is accepted for publication, the advertiser agrees that it will not make any promotional references to Food Network Magazine without the prior written permission of the Publisher. 3. Short Rates. Advertisers will be short-rated if the space upon which billings have been based is not used within the 12-month contract period. 4. Agency commission: 15% to recognized agencies. Bills are rendered on publication date. Payment in U.S. currency required. Net due 30 days from invoice date. Interest will be charged at rate of 1.5% per month or, if less, the maximum lawful interest rate, on past-due invoices. New Advertisers must either remit payment with order or furnish satisfactory credit references, subject to Publisher’s discretion. 5. The Advertiser agrees to pay the amount of invoices rendered by Publisher within the time specified on the invoice. 6. Orders 30 days beyond current closing date will be accepted only at rates prevailing, and only on a space-available basis (and subject to the other terms and conditions herein). Orders containing incorrect rates may be accepted and, if accepted, charged at regular rates. Such errors will be regarded as only clerical. 7. All agencies or direct advertisers must supply Publisher with a legal street address and not just a post office box. 8. Orders specifying positions other than those known as designated positions are accepted only on a request basis, subject to the right of Publisher to determine actual positions. 9. Advertisements in other than standard sizes are subject to Publisher’s approval. 10. Food Network Magazine is a member of the Audit Bureau of Circulations (ABC). Food Network Magazine reports its total circulation on an issue-byissue basis, which is audited by ABC. Food Network Magazine does not guarantee circulation to regional advertisers, and regional circulations reported to ABC are used only as a basis for determining rates. For newsstand distribution purposes, a 5% margin must be allowed for regional circulations. 11. Rates, conditions and space units are subject to change without notice. Any discounts are applicable during the period in which they are earned. Any and all rebates from earned discount adjustments must be taken by the advertiser within six (6) months following the period in which such rebates were earned or they will be deemed expired. 12. Schedule of months of insertion and size of space must accompany all orders and are binding upon advertiser upon receipt unless terminated in writing prior to the applicable closing date(s). Socalled “space reservations” are not considered by Publisher as orders or binding upon it in any way. 13. Reproduction quality is at the Advertiser’s risk if Publisher’s specifications are not met or if material is received after closing date even if on extension. All queries concerning printed reproduction must be submitted to Publisher within 45 days of issue date. 14. Advertising film will be destroyed, if not ordered returned, 12 months after last use without liability. 15. No rebate will be allowed for insertion of wrong key numbers. 16. The Advertiser agrees that in the event Publisher commits any act, error, or omission in the acceptance, publication, and/or distribution of their advertisement for which Publisher may by held legally responsible, Publisher’s liability will in no event exceed the cost of the space ordered and further agrees that Publisher will not under any circumstance be responsible for consequential damages, including lost income and/or profits. 17. 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