Where
the
Stars Align
Powered by the electricity and
magic of its celebrity chefs, Food
Network Magazine has rocketed to
success by bringing the excitement
of the Food Network brand to print.
Fueled by incredible consumer
demand for all things Food Network,
we’ve revolutionized the magazine
landscape by combining the best of
all worlds in one package: food, star
chefs, entertainment and fun.
Pop
CULTURE
SENSATION
Food Network Magazine is at the center of the pop culture sensation where
chefs are the new celebrities and food is the new entertainment—delivering
over 11.5 million passionate readers who crave all that is new and exciting!
Rocking the Industry
• One of the highest renewal rates in the industry:
4–5x renewals spending $29.99–$34.97
• Up 14% in readership—one of the fastestgrowing magazines
• Over 11.5 million readers— biggest audience
of all food titles*
• 3rd largest monthly magazine on newsstand
in the U.S., selling more copies than Real Simple,
People StyleWatch or Glamour
• Food Network Magazine accounts for one of every
two monthly epicurean magazines sold at retail
• 12 rate base increases since launch,
delivering over 1.7 million copies every month
—1.7 million effective January/February 2015
—1.65MM, effective July/Aug 2014 issue
• Over 7 million Facebook likes—
#1 among all magazines
• No use of verified to meet rate base
• #1 on newsstand within epicurean set, selling
more than Cooking Light, Food & Wine, Every Day
With Rachael Ray and Bon Appétit COMBINED
“
Food Network
Magazine revitalized
interest in the food
magazine genre.
”
Food Network
Magazine ranks
#1 in advertiser
satisfaction!
WALL ST. JOURNAL, 4/29/13
Sources: Advertiser Satisfaction—highest rated media brand (150+) measured by Advertiser Intelligence Report 2014; AAM 1H14; GfK MRI Doublebase 2014; Media Radar 2014
*vs. Bon Appétit, Cooking Light, Eating Well, Every Day With Rachael Ray, and Food & Wine.
ROCKETS to
SUCCESS
Adweek Hot List (twice in 2011!)
H
Ad Age—The A-List (2012, 2011, 2010, 2009)
H
min’s “Marketing Team of the Year” Winner (2011)
H
min’s “Marketer of the Year” Winner (2011)
H
ASME National Magazine Award
Nomination for General Excellence (2010)
H
min’s Editorial & Design Awards “Best Launch”
Our secret
Ingredient:
Celebrity Chefs
Our secret ingredient is our family of
celebrity chefs...all in one place!
Our diverse mix of celebrity chefs offers something
for everyone. Regardless of skill level or style,
readers know they will always find something
appetizing in our pages. Our readers want to cook
like them, entertain like them, and go to their favorite
restaurants and travel destinations. They invite them,
like friends and family, into their homes. Whether
readers are looking for simple recipes, star-studded
entertaining ideas or their next travel destination,
the celebrity connection makes all the difference.
Consumers trust them and feel like they know them.
And they LOVE them!
EDITORIAL,
DESIGN & PHOTO
Our clean, modern design raises the bar and separates us from the rest. With
ample white space and big, bold, beautiful photography, our editors not only
make it easy to find delicious recipes, but delight readers’ eyes in the process.
Editorial Sections
Editorial Features
• In the Know
• Recipe Index
• Mix and Match
• Fun Cooking
• To Your Health
• Party Time
• Weeknight Cooking
• Star Search
• Which Side Are You On?
• Weekend Cooking
• Editor’s Letter
• Top This
• Party Time
• Calendar
• Piece of Cake
• On the Road
• Reader Letters
• Hot Tips
• Contests
• In the Know
• Easy Sides
• You Asked
• 50 Recipes Booklets
Editorial Editions
• Food News
• Weeknight Cooking
• Travel Edition
• Know it All
• Weekend Cooking
• Music Edition
• Star Kitchen
• Try This at Home
• Kids’ Edition
• Which is Healthier?
• Name This Dish
• Stars At Home Edition
• Get the Look
50
Recipe
BOOKLETS
Every issue of Food Network Magazine features a removable digest-size recipe booklet,
filled with 50 different tips and short recipes. It’s one of our best-read sections every
month, inspiring readers to take action.
Booklet Themes
in 2014
• Jan/Feb: Flavored Popcorns
• March: Bacon Appetizers
• April: Deviled Eggs
• May: Punches
• June: Picnic Salads
Recipe Booklets Rule!
•
• Bonus distribution at retail
•
88% tear out the Booklet and use it repeatedly
•
82% always read the Recipe Booklets and say
they are a great fit in Food Network Magazine
• Bonus recipes on foodnetmag.com
sponsored by advertisers
• Advertisers receive the benefit of an editorial
“halo effect.” Over three-fourths’ (76%) of
readers say “ads, like the Booklets, are a special
bonus giving me something ‘extra’ that I can
actually use”
• September: Pasta Sauces
• October: Quick Breads
• December: Cheese Plates
• Brand ad on Cover 4 of booklet
in recall and reader action
• July/Aug: Steaks
• November: Cranberries
Always among the top 3 editorial features
Advertiser Opportunity
•
73% will try/buy the advertised product
because it’s on the Booklet
“i love the
50 recipe booklet!
it goes straight from
the magazine to my bag
so that i have it with
me when i go to the
supermarket.”
—krista,
Food Network
Magazine
reader
Source: GfK MRI Starch 2013; Food Network Magazine Chef’s Table Survey 2014 on Advertising Impact
Additional opportunities including retail sampling provided upon request. All details subject to change and pending Food Network Magazine approval.
A BRAND
SUPERPOWER
Food Network is everywhere and loved everywhere.
TELEVISION
Top 15 ad-supported
cable network,
reaching 98
million homes
DIGITAL &
VIDEO
Top-tier food and
lifestyle website,
reaching 24.9
million unique
users monthly
*in the U.S.
The Nielsen Co., April 2014 UE; comScore Media Metrix Multi-Platform, Jan–May 2014 monthly average; MRI Doublebase 2014; AAM 2H13
MAGAZINE
3rd largest monthly
magazine on the
newsstand,* reaching
11.5 million
readers
Custom
MARKETING
SOLUTIONS
As part of a multi-platform powerhouse brand,
Food Network Magazine provides solutions to reach
and engage with this unique fan base anyplace, anytime!
H Email Blasts
H Food Trucks
H Promo Pages
H Twitter
H Press
H Promo Site
H Talent Partnerships
H Digital Edition
H Recipe Development H Retail Sampling
H Cookbooks
H Events
H Sweepstakes
H Research
H
DIGITAL
EDITION
Food Network is the #1 food magazine
in digital editions sold,* with circulation
of 110K in 2014—a 20% gain YOY.
Food Network Magazine
Platforms
Opportunities
• “Enhanced for Tablet” digital
editions are available on Apple/
iPad, Barnes & Noble/Nook,
Google Play/Nexus, Zinio (iOS)
and Next Issue Media.
• Click Tag: $2,500 net. A click tag is a
URL/link that allows an advertiser to
track the number of users who visit their
website from the link on an ad.
• Advertisers must opt IN and
submit Designed for Tablet
creative** in order to be included
on our Enhanced for Tablet
digital editions (fractional ads
cannot be accommodated on
enhanced version).
• “Straight From Print” replica
digital edition on Amazon/
Kindle and Zinio (Android) and
now on iPhone/iPod via Apple’s
Newsstand app.
Enhance ad creative with click tags, hot spots, tappable content, photos and animation
• Add to Shopping List: $5,000 net.
User has the ability to create, edit and
maintain a shopping list of items featured
in the digital magazine.
• Hot Spots/External Link/Redirecting
Link (up to 4): $5,000 net per ad page.
Link/URL can be embedded in an image
and/or text.
• Tappable Content (internal) (up to 2):
$5,000 net per ad page. Any content
within the ad (images, text boxes, etc.)
that can expand or collapse when tapped
to reveal or hide additional content.
• Photo Galleries (6 images): $7,500
net per ad page. Maximum 6 images in
one gallery.
• Minor Animations: $10,000 net.
Animations include logo or text
animations, dynamic glows, flashes,
moving images and other forms of
movement.
• Rotation: $10,000 net. Images are able
to rotate 180 to 360 degrees to create
a three-dimensional perspective. Touch
the images to rotate.
• Valid URLs: Any URLs on print
creative are activated (exactly as they
read in print) live across all ad creative
at no charge.
*Sources: AAM 1H14, *FNM vs. All Recipes, Bon Appétit, Cooking Light, Eating Well, Every Day With Rachael Ray, Food & Wine and Saveur.
**Please contact your sales representative for Opt In forms and Designed for Tablet specs. All ads placed in any HEARST enhanced digital editions are
subject to the same terms and conditions as our print magazine. Competitive separation and positioning are not guaranteed in the digital editions.
ENGAGED and
RESPONSIVE
Fan Obsession
Among Food Network Magazine readers...
• 1,000+ letters from readers received per month
• 93% are highly satisfied with the issues
• 50,000+ entries in 48 hours, in response to our
Cooking 1-2-3 binder giveaway
• 96% have taken/plan to take action based on an ad
• 10,000+ entries, on average, in response to our monthly
editorial contest “Name This Dish”
• 67,000+ entries for the annual Holiday Calendar Sweepstakes
• 10,000+ copies of Food Network Magazine’s Great Easy Meals
cookbook sold in 10 minutes on QVC and it was named a New York
Times best seller in just one week
#1 In Engaged Readers
Food Network Magazine ranks ahead of all epicurean titles
in key consumer engagement indicators:
• Average reading time: 46 minutes
• Very good/one of my favorites: 68%
• Read 3-4/4 issues: 58%
Source: FNM Edit Survey; MRI Doublebase 2014
• 97% use a tip from the magazine
• 93% enter a contest or sweepstakes
• 91% visit FoodNetwork.com
• Nearly 9 in 10 save the issue
• 71% purchase featured products and services
DEMOGRAPHIC
DEMO
PROFILE
Audience (000)
Comp (%)
11,494
100
Women
8,454
73.6
Men
3,040
26.4
Total Adults
Source: GfK MRI Doublebase 2014
Median Age
41.9
Age 18–49
Age 25–49
Age 25–54
7,408
5,623
6,722
Median HHI
$62,876
64.5
48.9
58.5
HHI $60,000+
HHI $75,000+
HHI $100,000+
5,987
4,735
3,088
52.1
41.2
26.9
Married
6,079
52.9
Any Children
5,200
45.2
Any College
6,840
59.5
Employed
7,204
62.7
Home Owned
7,287
63.4
A Counties
5,123
44.6
B Counties
3,651
31.8
EDIT
CALENDAR
2014
Issue Date
Features
Ad Close
On Sale
Light
Game Day Snacks
11/15/13
1/7/14
March
The Bacon Issue
12/19/13
2/11/14
April
Kids Edition
Spring Favorites
Kids: 1/8/14
1/24/14
3/18/14
May
Travel Edition
The Color Issue
Travel: 1/31/14
2/26/14
4/15/14
June
Hot & Cold Issue
Father’s Day
3/27/14
5/20/14
July/August
Music Edition
Summer Entertaining
Music: 4/18/14
5/1/14
6/24/14
September
Kids Edition
Back to School
Kids: 5/23/14
6/18/14
8/5/14
Stars at Home Edition
Halloween
Stars: 6/19/14
7/23/14
9/9/14
November
Thanksgiving
8/27/14
10/14/14
December
Holiday Celebration
10/1/14
11/25/14
Jan/Feb
October
Editorial features and timing are subject to change.
2H 2014
Rate Card
Rate Base 1,650,000
Gross/Open
3x/4%
6x/6%
9x/9%
12x/12%
4 Color
Full page
2
/3 page
1
/2 page
1
/3 page
$90,750
$77,145
$58,995
$45,375
$87,120
$74,059
$56,635
$43,560
$85,305
$72,516
$55,455
$42,653
$82,583
$70,202
$53,685
$41,291
$79,860
$67,888
$51,916
$39,930
BW
Full Page
2
/3 Page
1
/2 Page
1
/3 Page
$72,600
$61,715
$47,195
$36,300
$69,696
$59,246
$45,307
$34,848
$68,244
$58,012
$44,363
$34,122
$66,066
$56,161
$42,947
$33,033
$63,888
$54,309
$41,532
$31,944
Cover 2
Cover 3
Cover 4
$113,440
$95,290
$113,440
$108,902
$91,478
$108,902
$106,634
$89,573
$106,634
$103,230
$86,714
$103,230
$99,827
$83,855
$99,827
Rates are effective with July/August 2014 issue.
Production
Requirements
Magazine Specs
Tablet Specs (EFT)
Trim Size: 8.875" x 10.875"
Safety From Trim: .25"
Bleed: Positioned .125" from trim
Trim Crop Marks: Positioned outside
bleed area by .125”
Binding: Perfect Bound
Jog Position: Foot
Full Page Static Ad Format
Portrait-orientation only
PDF X-1A
Size: 5.82" x 7.76"
Live Area: 4.62" x 7.76"
Please ensure type safety of .16"
at the top to allow for the menu bar
Minimum ppi: 300
Color Space: CMYK preferred
Ad Size
Bleed
Trim
Live/Non-Bleed
Spread
18" x 11.125"
17.75" x 10.875"
17.25" x 10.375"
9.125" x 11.125"
8.875" x 10.875"
8.375" x 10.375"
/ 3 vertical
6" x 11.125"
5.75" x 10.875"
5.25" x 10.375"
/ 2 vertical
4.5" x 11.125"
4.25" x 10.875"
3.75" x 10.375"
9.125" x 5.5"
8.875" x 5.25"
8.375" x 4.75"
18" x 5.5"
17.75" x 5.25"
17.25" x 4.75"
/ 3 vertical
3.125" x 11.125"
2.875" x 10.875"
2.375" x 10.375"
/ 3 square
6" x 5.5"
5.75" x 5.25"
5.25" x 4.75"
Full page
2
1
/ 2 horizontal
1
/ 2 horizontal spread
1
1
1
For materials shipping address, proofing requirements and file specifications, please visit http://ads.hearst.com.
Files must be submitted through this website as final PDF/X-1a 1.3 version 2001 files only; no CDs.
Production Contacts
For ad specs, material extensions
and all other production-related
questions, contact:
Adam Bassano
[email protected]
(212) 649-3745
For insert questions, contact:
Julie Bosco
[email protected]
(212) 649-3723
Send all supplied inserts to:
Brown Printing 2300 Brown Avenue Waseca, MN 56093 Attn: Angie Storvick,
Account Representative (507) 835-0311
All inserts jog to foot. Must be delivered
directly to Brown Printing.
For the most recent digital requirements, and to submit files, please visit http://ads.hearst.com.
Advertisers
Household Products
Restaurants
Buick Enclave
Honda Odyssey
Ball Jar
Home Made Simple
Panera Bread
Taco Bell
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French Ministry of
Agriculture
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Captain Morgan
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New Belgium Brewing
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Daily’s Cocktail Mixers
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CVB
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& Tourism
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Page 1/2
Advertisers
Food & Beverage
A.1. Steak Sauce
Dole
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M&M’S
Ragu
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EggLand’s Best
Maple Leaf Farms
Reddi-wip
Athenos Cheese
Eggo
Marie’s Dressing
Reser’s Fine Foods
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Rice Krispies
Ball Park Franks
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McCormick
Ritz
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Page 2/2
CONTACT
INFORMATION
New York
300 W. 57th Street, 35th Floor
New York, NY 10019
Vicki Wellington
VP/Publisher/Chief Revenue Officer
(212) 484-1450
[email protected]
Wendy Nanus
Associate Publisher, Sales
(212) 484-1453
[email protected]
Peggy Mansfield
Associate Publisher, Integrated Marketing
(212) 484-1454
[email protected]
Diane Anderson
Executive Account Director
(212) 484-1459
[email protected]
Barri Stern
Executive Account Director
(212) 484-1452
[email protected]
Brett Sylver
Executive Account Director
(212) 484-1444
[email protected]
Midwest
Los Angeles
Amy Mehlbaum
Advertising Director
(312) 984-5117
[email protected]
Leighdia Sandoval de Padilla
Director (310) 664-2820
[email protected]
Hillary Morse
Account Manager
(312) 251-5352
[email protected]
San Francisco
Tera Washburn
Account Manager
(312) 251-5342
[email protected]
Meghan Tuohey,
Northwest Director
(415) 990-2825
[email protected]
One South Wacker Drive
11th Floor
Chicago, IL 60606
Sarah Lenert
Account Director
410 Yorkshire Place
St. Louis, MO 63119
(314) 475-5439
[email protected]
Southeast & Travel
McDonnell Media, Inc.
2020 Stockton Road
Phoenix, MD 21131
Stacy Walker
Executive Account Director
(212) 484-1463
[email protected]
Erin McDonnell
Travel Director
(888) 410-5220
[email protected]
Southwest
Florida, Mexico
and the Caribbean
The Ingersoll Company
3131 Turtle Creek Boulevard
Suite 450
Dallas, TX 75219
Lynn Wisdom
President
(214) 526-3800
[email protected]
Jennifer Walker
Southwest Advertising Director
(214) 526-3800
[email protected]
Maria E. Coyne, Inc.
PO Box 530236
Miami Shores, FL 33138
Maria Coyne
Account Director
(305) 756-1086
[email protected]
Donna Falcone
Account Manager
(561) 620-3093
[email protected]
3000 Ocean Park Boulevard
Suite 1030
Santa Monica, CA 90405
Poppy Media
260 Spencer Avenue
Sausalito, CA 94965
Hawaii
1750 Kalakaua, Suite 3540
Honolulu, HI 96826
Lola Cohen
Hawaii Representative
(808) 282-1322
[email protected]
TERMS &
CONDITIONS
1. Food Network Magazine, published by Hearst
Communications, Inc., Hearst Magazines Division
(“Publisher”) will not be bound by any condition
appearing on order blanks or copy instructions
submitted by or on behalf of the Advertiser
when such condition conflicts with any provision
contained in Publisher’s rate card or with its policies,
regardless of whether or not set forth in the rate
card. All references herein to Advertiser include
Advertiser’s agency, if there is one, and Advertiser
and its agency shall be jointly and severally liable for
Advertiser’s obligations hereunder.
2. Publisher reserves the right to decline or
reject any advertisement for any reason at any
time without liability even though previously
acknowledged or accepted. If an advertisement
is accepted for publication, the advertiser agrees
that it will not make any promotional references to
Food Network Magazine without the prior written
permission of the Publisher.
3. Short Rates. Advertisers will be short-rated if the
space upon which billings have been based is not
used within the 12-month contract period.
4. Agency commission: 15% to recognized
agencies. Bills are rendered on publication date.
Payment in U.S. currency required. Net due 30 days
from invoice date. Interest will be charged at rate
of 1.5% per month or, if less, the maximum lawful
interest rate, on past-due invoices. New Advertisers
must either remit payment with order or furnish
satisfactory credit references, subject to Publisher’s
discretion.
5. The Advertiser agrees to pay the amount of
invoices rendered by Publisher within the time
specified on the invoice.
6. Orders 30 days beyond current closing date will
be accepted only at rates prevailing, and only on
a space-available basis (and subject to the other
terms and conditions herein). Orders containing
incorrect rates may be accepted and, if accepted,
charged at regular rates. Such errors will be
regarded as only clerical.
7. All agencies or direct advertisers must supply
Publisher with a legal street address and not just a
post office box.
8. Orders specifying positions other than those
known as designated positions are accepted only
on a request basis, subject to the right of Publisher
to determine actual positions.
9. Advertisements in other than standard sizes are
subject to Publisher’s approval.
10. Food Network Magazine is a member of the
Audit Bureau of Circulations (ABC). Food Network
Magazine reports its total circulation on an issue-byissue basis, which is audited by ABC. Food Network
Magazine does not guarantee circulation to regional
advertisers, and regional circulations reported to
ABC are used only as a basis for determining rates.
For newsstand distribution purposes, a 5% margin
must be allowed for regional circulations.
11. Rates, conditions and space units are subject to
change without notice. Any discounts are applicable
during the period in which they are earned. Any and
all rebates from earned discount adjustments must
be taken by the advertiser within six (6) months
following the period in which such rebates were
earned or they will be deemed expired.
12. Schedule of months of insertion and size of
space must accompany all orders and are binding
upon advertiser upon receipt unless terminated in
writing prior to the applicable closing date(s). Socalled “space reservations” are not considered by
Publisher as orders or binding upon it in any way.
13. Reproduction quality is at the Advertiser’s risk if
Publisher’s specifications are not met or if material
is received after closing date even if on extension.
All queries concerning printed reproduction must be
submitted to Publisher within 45 days of issue date.
14. Advertising film will be destroyed, if not ordered
returned, 12 months after last use without liability.
15. No rebate will be allowed for insertion of wrong
key numbers.
16. The Advertiser agrees that in the event
Publisher commits any act, error, or omission in
the acceptance, publication, and/or distribution
of their advertisement for which Publisher may by
held legally responsible, Publisher’s liability will in
no event exceed the cost of the space ordered
and further agrees that Publisher will not under
any circumstance be responsible for consequential
damages, including lost income and/or profits.
17. The Advertiser represents that it not only
has the right to authorize the publication of any
advertisement it has submitted to Publisher, but
that it is fully authorized and licensed to use (i) the
names and/or the portraits or pictures of persons,
living or dead, or of things; (ii) any trademarks,
service marks, copyrighted, proprietary or otherwise
private material; and (iii) any testimonials contained
in any advertisement submitted by or on behalf of
the Advertiser and published by Publisher, and that
such advertisement is neither libelous, an invasion
of privacy, violative of any third party’s rights or
otherwise unlawful. As part of the consideration and
to induce Publisher to publish such advertisement,
the Advertiser agrees to indemnify and save
harmless Publisher against all loss, liability, damage,
and expense of whatsoever nature (“Losses”)
arising out of copying, printing or publishing of such
advertisement (“Claims”).
In the event that any advertising campaign for
Advertiser includes sweepstakes, contests, email
distribution and/or other promotional elements
which are managed either by the Advertiser or
by the Publisher on behalf of the Advertiser, the
Advertiser also agrees to indemnify and save
harmless Publisher against any and all losses arising
out of the publication, use or distribution of any
materials, products (including prizes) or services
related to all such promotional elements provided
by the Advertiser including, without limitation, those
arising from any claims.
18. The Advertiser agrees to and does indemnify
and save harmless Publisher from all loss,
damage, and liability growing out of the failure of
any sweepstakes or contest inserted by them for
publication to be in compliance and conformity
with any and all laws, orders, ordinances, and
statutes of the United States, or any of the states or
subdivisions thereof.
19. All orders accepted are subject to acts of God,
fires, strikes, accidents or other occurrences beyond
Publisher’s control (whether like or unlike any of
those enumerated herein) that prevent Publisher
from partially or completely producing, publishing or
distributing Food Network Magazine.
20. All advertisements must be clearly identified by
the trademark or signature of the Advertiser.
21. Words such as “advertisement” will be placed
with copy that, in Publisher’s opinion, resembles
editorial matter.
22. Cancellations must be in writing. Cancellations
for orders are not binding on Publisher unless
in writing and received at least 45 days prior to
the advertising closing date for inside or outside
cover pages and for all inside pages, prior to the
advertising closing date. Thereafter, orders may not
be canceled or changed by the advertiser without
the acknowledgement and acceptance of Publisher.
If orders are not timely canceled, the Advertiser
agrees that it will be responsible for the cost of
such canceled advertisements.
23. A copy of any proposed insert must be
submitted to Publisher prior to printing of the insert.
In no event shall Publisher be responsible for any
errors or omissions in, or the production quality of,
any furnished insert.
24. The Advertiser agrees to reimburse Publisher
for its attorneys’ costs and fees in collecting any
unpaid billings for advertisements.
25. The parties agree that the details contained on
orders will be treated as confidential or proprietary
information and shall not be disclosed to third parties.
26. All issues related to advertising will be governed
by the laws of the State of New York applicable
to contracts to be performed entirely therein. Any
action brought by Advertiser against Publisher
relating to advertising must be brought in the state
or federal courts in New York, New York, and the parties
hereby consent to the jurisdiction of such courts.