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The Barbados Advocate
Sunday May 10, 2015 • 5
Digicel treat for
special mothers
brings tears of joy
DIGICEL (Barbados)
Limited is making
Mother’s Day extra special for women across
the island including a
number of them experiencing financial difficulties, some of their
loyal customers and
staff members.
The special gifts include
spa treatments, food
hampers, bouquets, gift
baskets, airtime and free
data, among others and
brought some of the
women to tears, who said
they had never received
gifts for Mother’s Day
before.
Krystle Smith, Digicel’s
Marketing Communications Manager, explained that it was these
types of reactions which
made it all worthwhile.
“These presentations were
just our way of saying
thank you to these outstanding women. We are
very aware of the contribution and sacrifice mothers
make on a daily basis and
the important role they
play in the development
of the island and so we
strongly believe in honouring them on their special
day.
“This year we wanted to
go beyond our customers
and staff members by extending a helping hand to
mothers who are experiencing financial difficulty
at this time and we ap-
proached the Variety Club
for assistance in identifying persons signed up with
them. We then partnered
with Reflections Spa,
Massy Stores and Bryden
Stokes brands including
Roberts, P&G, Unilever
and Airwick to ensure this
Mother’s Day would be a
memorable one.”
Kerry-Ann Belgrave,
Gail Fenty, Tricia Pierre,
Cheryl Moseley and
Juyann Muhammad were
the five mothers chosen
and could not contain their
gratitude when they were
presented with the goodies. “This will be the best
Mother’s Day ever. I have
never received anything
for Mother’s Day before.
This is perfect,” said Pierre
as tears streamed down
her face.
Her comments were met
with agreement and tears
from the other four ladies,
who collectively agreed
that the presentations
would make this year an
extra special one. “We really want to thank Digicel
and all the other companies who have pitched in
to make this presentation
to us today. This means so
much for us and our children that words cannot
begin to explain. Thank
you,” was how Fenty
summed it up.
Smith explained that
in addition to the special
presentations to the five
Digicel’s Krystle Smith and Shakida Grant (centre left and right with Digicel bag) having a laugh with
mothers Kerry-Ann Belgrave, Juyann Muhammad and Gail Fenty (second, third and fourth from left) and
Cheryl Moseley and Tricia Pierre (third and fourth from right) while Massy’s Dwayne Drakes (left),
Reflection’s Kennifer Marius (right) and Bryden Stokes’ Paula Wilkinson (second from right) look on.
mothers, Digicel also pampered the 21 mothers on
staff at the company’s
Warrens Head Office with
special presentations of
cupcake bouquets, an
evening of refreshments
and a friendly karaoke
competition.“They also got
the opportunity to win
other gifts including wine
and dinner vouchers
throughout the day.
“Of course we did not
leave out our customers.
They were able to win
prizes by entering the
Mommy and Me Photo
Contest on Facebook and
Instagram. All they had to
do was simply post a photo
BarCRO head concerned
about Barbadians’ use of
credit and credit cards
RIGHTS from Page 1
Meanwhile, Gibbs-Taitt
also weighed in on the
increasing use of credit
and credit cards by
Barbadians, explaining
that if they truly understood about consumerism,
then they would cut back
on credit.
“What I fear is that
businesses are using
credit cards to sell credit
where there is no sufficiency in the sale of goods
and services. So you sell a
settee and then you at the
same time sell credit for
it, so they are getting two
sets of money at once.
When you add the two together, it makes the sale of
the settee ridiculously expensive. But you think you
had a deal with the credit
you were offered and most
of the time, the credit appears to be cheaper than
the credit card the way the
interest rate is quoted to
you; it is no cheaper,” he
said.
The BarCRO head said,
“The credit card thing is
just a way of selling credit,
but you are selling credit
on top of the good and
what people are unwisely
doing is not adding the
credit price to the price of
the good and if you do, you
realise the good is ridiculously expensive and you
should refrain from doing
both.”
Additionally, GibbsTaitt also expressed some
concern about companies
offering one item and another at half price, providing that both are taken on
credit. He warned that the
reason the companies can
do that is because they
know they can recoup the
money on the credit side.
“That is why we need
proper legislation put in
place to put a stop to the
foolishness, because little
people are being hurt,” he
added. (JRT)
of them and their mother
and information on what
makes their mother extraordinary. The persons
with the most votes won
gift baskets, free data and
airtime, among other
prizes,” Smith explained.
She
added
that
customers in store on
Saturday were also eligible to win cupcake bou-
quets for the mothers in
their lives simply by signing up for new post-paid
plans, activating data
plans or topping up with
$20 or more.