Engaging New Audiences - UCLA Alumni Association
Engaging New Audiences Expanding Your Alumni Community Patricia Chau Nguyen, Sr. Director, Diversity Programs Angela Scales, Sr. Director, Young Alumni and Student Engagement Kenny Donaldson, Director, East Coast Alumni Networks Angela Sanchez, Program & Outreach Graduate Assistant, Diversity Programs UCLA ALUMNI LEADERS CONFERENCE 2015 What’s one word that would describe your network/alumni group? Session Goals & Objectives • Reflect • To offer space for leaders to reflect on the current audiences of their network/alumni group. • Providing Alternative Perspectives • Share findings and lessons learned from current research efforts. • Equip leaders with frameworks to understand alumni motivations for engagement. • Piloted Practices • Offer case studies from various networks/alumni groups as “best” practices. Best tool for engaging new audiences… SELF AWARENESS Who is in your network/alumni group? Alternative Perspectives: Findings from the Field Young Alumni Engagement • Young Alumni interviews (Fall 2013) • San Francisco / Bay Area • New York • Los Angeles • Orange County • Ongoing • Leadership Development • Best practices in the Regional Networks • Tailored communications Young Alumni Engagement • Events that grow with them • 0 – 5 years out Young Alumni Engagement • Events that grow with them • 5 – 15 years out • Buying your first home • Health & wellness • Caring for aging parents Young Alumni Engagement • Events that appeal to all young alumni • Bruin Foodies series Marketing & Communications • Highlight our diverse young alumni to create engaging content for their peers DIVERSITY PROGRAMS: Building Capacity to Engage Diverse Alumni Understanding Our UCLA Communities UBAA APA UCLA UCLA PAA ULAN Lambda Alumni AIA of UCLA Empowerment Advocacy CommunityBuilding Advocacy Scholarships Involvement Advocacy CommunityBuilding Networking CommunityBuilding Networking Campus Climate CommunityBuilding Friendships Philanthropy Campus Climate Mentorship Positive Image Scholarship Service Scholarships Life-long Learning Social Support Scholarship Networking Resourceraising Networking Networking Service Scholarships Understanding Our UCLA Communities Alumni Under -graduate Students Graduate/ Faculty Professional Friends/ Community Students UBAA X X X APA UCLA X X X UCLA PAA X X X ULAN X X X Lambda Alumni AIA X X X X Staff X X X X X X X X student alumni demographics ETHNICITY American Indian Black/African American Chicano/Mexican American Chinese East Indian/Pakistani Filipino Japanese Korean Latino, Other Other Other Asian Pacific Islander Vietnamese White/Middle Eastern Decline to State Blank 1,835 10,525 19,339 32,842 6,439 7,284 8,452 13,594 10,440 5,964 6,528 665 4,274 126,819 11,036 5,367 GENDER Women Men 205,573 210,540 LGBT n/a, 1,200** Best Practices: General Meeting • Don’t underestimate the power of a General Meeting. Best Practices: Collaborating with students. • Best Practices: Community Outreach • Outreach at community events in the region. Questions?
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