Engaging New Audiences
Expanding Your Alumni Community
Patricia Chau Nguyen, Sr. Director, Diversity Programs
Angela Scales, Sr. Director, Young Alumni and Student Engagement
Kenny Donaldson, Director, East Coast Alumni Networks
Angela Sanchez, Program & Outreach Graduate Assistant, Diversity Programs
UCLA ALUMNI LEADERS CONFERENCE 2015
What’s one word that would
describe your network/alumni
group?
Session Goals & Objectives
• Reflect
• To offer space for leaders to reflect on the current
audiences of their network/alumni group.
• Providing Alternative Perspectives
• Share findings and lessons learned from current research
efforts.
• Equip leaders with frameworks to understand alumni
motivations for engagement.
• Piloted Practices
• Offer case studies from various networks/alumni groups
as “best” practices.
Best tool for engaging new
audiences…
SELF AWARENESS
Who is in your network/alumni
group?
Alternative Perspectives:
Findings from the Field
Young Alumni Engagement
• Young Alumni interviews (Fall 2013)
• San Francisco / Bay Area
• New York
• Los Angeles
• Orange County
• Ongoing
• Leadership Development
• Best practices in the Regional Networks
• Tailored communications
Young Alumni Engagement
• Events that grow with them
• 0 – 5 years out
Young Alumni Engagement
• Events that grow with them
• 5 – 15 years out
• Buying your first
home
• Health & wellness
• Caring for aging
parents
Young Alumni Engagement
• Events that appeal to all young alumni
• Bruin Foodies series
Marketing & Communications
• Highlight our diverse young alumni to create engaging
content for their peers
DIVERSITY PROGRAMS:
Building Capacity to
Engage Diverse Alumni
Understanding Our UCLA Communities
UBAA
APA UCLA
UCLA PAA
ULAN
Lambda
Alumni
AIA of UCLA
Empowerment
Advocacy
CommunityBuilding
Advocacy
Scholarships
Involvement
Advocacy
CommunityBuilding
Networking
CommunityBuilding
Networking
Campus
Climate
CommunityBuilding
Friendships
Philanthropy
Campus
Climate
Mentorship
Positive
Image
Scholarship
Service
Scholarships
Life-long
Learning
Social
Support
Scholarship
Networking
Resourceraising
Networking
Networking
Service
Scholarships
Understanding Our UCLA Communities
Alumni
Under
-graduate
Students
Graduate/
Faculty
Professional
Friends/
Community
Students
UBAA
X
X
X
APA UCLA
X
X
X
UCLA PAA
X
X
X
ULAN
X
X
X
Lambda
Alumni
AIA
X
X
X
X
Staff
X
X
X
X
X
X
X
X
student
alumni demographics
ETHNICITY
American Indian
Black/African American
Chicano/Mexican American
Chinese
East Indian/Pakistani
Filipino
Japanese
Korean
Latino, Other
Other
Other Asian
Pacific Islander
Vietnamese
White/Middle Eastern
Decline to State
Blank
1,835
10,525
19,339
32,842
6,439
7,284
8,452
13,594
10,440
5,964
6,528
665
4,274
126,819
11,036
5,367
GENDER
Women
Men
205,573
210,540
LGBT
n/a, 1,200**
Best Practices: General Meeting
• Don’t underestimate the power of a General Meeting.
Best Practices: Collaborating with students.
•
Best Practices: Community Outreach
• Outreach at community events in the region.
Questions?