• Creating A Communications Crisis Plan: Four Essential Steps “Whether you are new to the field or an old-timer, there is always something to gain, and what you gain is both necessary and timely” Lisa Hill, Travel & Special Programs Manager, Santa Barbara Museum of Art © JMara DelliPriscoli ETC 2015 - More than just a conference! • Choosing the Right Travel Images: that Sell the Experience Sponsored by: • Crafting Persuasive Emails: that Connect, Engage and Excite ETC 2105 opens Feb. 17th with the New Inca Sun & Dancers! Elevate your skills with a choice of three workshops led by keynote speakers Temp Return Service Requested Don’t have the time or budget to do communications more effectively? 406.745.4800 Travel Learning Connections PO Box 159 Ronan, MT 59864 COMMUNICATIONS BOOT CAMP Friday, Feb. 20th / 3:30 – 5:00 pm “This is THE place to engage with all the players in the educational travel community. The conference is full of learning, connecting, and having fun with colleagues.” Kris Jameyson, Director, Cal Discoveries Travel, Cal Alumni Association, UC Berkeley PRESORTED FIRST-CLASS MAIL U.S. POSTAGE PAID N. READING, MA PERMIT NO. 211 NOT TO MISS! 29th EDUCATIONAL TRAVEL CONFERENCE Leave ETC 2015 with operational and marketing blueprints in hand! February 17 – 20, 2015 Boston Marriott Copley Place © JMara DelliPriscoli Educational Travel Conference (ETC) The Educational Travel Conference is the premier meeting place for experts dedicated to serving the educational, lifelong learning and affinity travel niche. Learn from leaders of the industry and establish potential business partners. Network with peers from 50+ countries and travel planners from universities, alumni associations, zoos, museums and conservation organizations. “I am extremely impressed with ETC, its excellent mosaic of attendance, and its flawless organization behind.” Klaus-Peter Fielsch, Product Manager, Metropolitan Touring Ecuador “The highlight of the conference is the opportunity to meet with many existing clients as well as very successful meetings with prospective clients.” Tom Aschoff, Manager, Sales, Meyer and Associates POWERFUL KEYNOTE MESSAGES DAILY! Be inspired for the work you do and the travelers you serve…. Pico Iyer, one of the most prolific and revered travel writers today Ensure your message matters to your travelers…every time! Sue Hershkowitz-Coore, a well published educator in the field of communications Understand how digital and social behaviors are shaping the travel industry…. Perry Hewitt, Chief Digital Officer for Harvard University leading digital strategy for communications and engagement Preview the dynamics most likely to affect future demand for educational travel Peter Yesawich, Vice Chairman of MMGY Global leading efforts in consumer insights Meet the visual world of travel through storytelling – breaking the traditional marketing rules Essdras Suarez, Pulitzer prize winning photojournalist ETC 2015 FEBRUARY 17- 20, 2015 RENEW, REFLECT, RECONNECT Come for new ideas, new destinations, new partners… ...Increase your profitability, professionalism and productivity “Best conference I have ever attended. It not only helped me with the many travel questions … I found value to so many other things we are doing in Advancement. Plus, it was a ton of fun!” Kimberly Schmelz, Director of Alumni Services, University of Wisconsin-Platteville ETC 2015 – An Educational Journey 50+ sessions in 3 days Town halls that spark debate Seminars that deliver multilayered content Hands-on workshops with practical take-aways Mission to Market: Championing Affinity Travel in a Digital World An intense agenda addresses the top three issues cited by colleagues in the educational travel market! #1 Marketing and Communications #2 Programming, Product Development and Trip Management #3 Risk Management and Crisis Mitigation “CONNECTS” Meetings Feb. 18, 19, and 20 “CONNECTS” is an integral part of the ETC experience and a valuable way for tour operators, suppliers, destinations and travel planners to formally nurture valuable business relationships with qualified travel industry partners and engage with new clients. “ More than enough Connect Meeting opportunities!” Christine Luskin, Vice President, Sales, Alumni Holidays, AHI Travel Conference Registration Fees – $1730 first person, $990 second person. Register Now! Conference registration includes the three day conference program PLUS discounted ETC annual online membership (a savings of $200!) ETC Membership As an ETC member, you benefit from access to ETC’s online search features, and exclusive resources. • Access to publications, specialty research and white papers • Search member and organization profiles as well as custom search options • Post announcements, events and job openings • Secure the e-Conference Resource Directory as well as MP3 downloads of Conference sessions ““I found ETC extremely informative …. a comprehensive agenda, excellent speakers and relevant content.” Cheryl Mell, Sr. VP Global Field Experiences/Conservation Ambassador, John G. Shedd Aquarium “The maturation and evolution of ETC has been stunning. We care about making each other successful – we care about the community, our travelers and our mission. …That’s why people like coming and enjoy the networking.” Steve Lembke, VP Institutional Advancement, Road Scholar “ETC is a unique event with a mission, I have always considered it as the Mecca for tourism professionals that caters to non-profit or alumni organizations.” Yasar Karadag, President, New Faces Travel, Istanbul, Turkey For conference information, contact: [email protected] 406-745-4800 To register: travelearning.com Boston Marriott Copley Place Special Conference Rates $169 single/double + taxes For Hotel Booking and Info on Boston The Boston Marriott Copley Place is conveniently located between two of Boston’s most prestigious malls with interior access to Amtrak and rapid transit station.