CHARLOTTE OLYMPIA CASE STUDY CHARLOTTE OLYMPIA CASE STUDY Amplience enables well-heeled new online shop to showcase brand attitude Charlotte Olympia, luxury show and accessory designer has completely overhauled its online presence with the help of Amplience, to revolutionise its online merchandising. The Amplience platform enabled a small ecommerce team to create detailed, rich, interactive ecommerce layouts and publish them to the site without technical training. “Using Amplience we can quickly and easily pull together animated carousels, interactive look books or creative inspirational content within an hour,” said Tara Ffrench-Mullen, Global Marketing and PR Director at Charlotte Olympia. “In contrast to the week or more it used to take when relying on external designers and coders, this saves our small team both time and expense when it comes to media production. At the same time we’re able to create a far more engaging experience for our customer that matches our playful brand image.” “Using Amplience we can quickly and easily pull together animated carousels, interactive look books or creative inspirational content within an hour. In contrast to the week or more it used to take when relying on external designers and coders” Tara Ffrench-Mullen, Global Marketing and PR Director at Charlotte Olympia Browsers navigate through the world of Charlotte Olympia from exclusive shoppable campaign imagery to showcase carousels of eye-catching designs, with elaborate product categories and listings. Editorial features such as ‘Caught in Charlotte’s Web’ and ‘Made in Italy’ - a short film celebrating the intricate craftsmanship behind the making of a modern classic Paloma, help drive customer engagement. We've been very pleased with the results," said Tara Ffrench-Mullen. "Our feature ‘Who's wearing Charlotte Olympia' for example has seen average engagement levels of 34 per cent, whilst conversion to product page has been up to 10 per cent. The new merchandising capabilities have enabled Charlotte Olympia to collapse the customer journey. Browsers can use a ‘quick view’ of products or add directly to their bag from carousels, video or other editorial layouts. The adaptive templates have also allowed Charlotte Olympia to integrate social channels such as Instagram into the homepage. www.amplience.com CHARLOTTE OLYMPIA CASE STUDY This means that instead of manually creating hundreds of different image variations for different uses on the site and across different channels, images and videos are dynamically rendered on-demand from one master asset. Key Business Benefits 10% conversion to product page 4% customer engagement levels Media production times reduced by >90% Dynamic media significantly reduces Image management costs Using this solution, interactive media, images and videos such as Charlotte Olympia’s ‘Made in italy’ video on the homepage, are automatically rendered in a size and format appropriate for the requesting device. This approach improves SEO ranking and supports the site’s ability to cope with increased traffic. James Brooke, CEO at Amplience commented: “Using Amplience retailers are able to save approximately 85 per cent on their media production costs at the same time as being able to create even more engaging and attractive displays.” ABOUT AMPLIENCE Amplience enables global brands and retailers to engage more deeply with their customers through persuasive digital experiences that seamlessly combine content and commerce. AMPLIENCE SOLUTIONS INCLUDE: SHOPPABLE CONTENT VIDEO FOR ECOMMERCE Engage and inspire with rich shoppable content enhanced with interactive hotspots and live product data which allows customers to add products directly to basket. Amplience's Video for eCommerce helps marketing and commerce teams integrate product and lifestyle video at each stage of the customer journey to help drive engagement and increase conversions. PRODUCT CONTENT MANAGEMENT MIGRATION FROM ADOBE® SCENE 7® Automate product content production and create interactive merchandising experiences with advanced, mobile optimized zoom and 360-spin viewers. Deliver dynamically rendered images and videos from a single master asset. Amplience provides Scene 7® customers with a feature-comparable, cloud-based Dynamic Media solution. With many successful migrations, the Amplience team has proven the effectiveness of its migration methodology. SOCIAL & USER GENERATED CONTENT VENDOR COLLABORATION Simplify the integration of user generated content throughout the customer journey. Drive conversion and engagement by using social proof on product pages with images from Instagram. Connect partners, vendors and merchandisers by automating the renaming and redistribution of visual assets. Reduce manual efforts, eliminate human errors, and drive efficiency and creative productivity to new heights. WORKING WITH LEADING BRANDS: USA: +1 917 410 7189 UK: +44 207 426 9990 e: [email protected] www.amplience.com
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