1. No category

May 14, 2015
Sales of our Delaware company’s
ATHENE Performance Elite® products
will end June 15 in 42 states
Annuities issued by
Athene Annuity & Life Assurance Company,
Wilmington, DE
Sunset to occur in conjunction with re-launch on our Iowa product platform
On June 15, 2015, we will discontinue sales of the ATHENE Performance Elite and ATHENE Performance
Elite Plus fixed index annuities in the following states:
AL, AK, AZ, AR, CO, DC, FL, GA, HI, ID, IL, IA, KS, KY, MA, ME, MD, MI, MN, MS, MT, NE, NV, NH, NJ,
NM, NC, ND, OH, OK, PA, RI, SC, SD, TN, UT, VT, VA, WA, WV, WI & WY.
They will remain available in CA, DE, IN, LA, MO, OR, and TX. Please check our rate sheet for current
product availability.
Products to be sunset include:
ATHENE Performance Elite
ATHENE Performance Elite Plus
ATHENE Performance Elite 10
ATHENE Performance Elite 10 Plus
ATHENE Performance Elite 14
ATHENE Performance Elite 14 Plus
These products are issued by Athene Annuity & Life Assurance Company, Wilmington, DE
ATHENE Performance Elite application deadlines



Applications with cash that are received in good order in our service center by June 19, 2015 will be
issued as applied for.
Non-cash applications (e.g. 1035 exchanges, IRA rollovers) that are received in good order in our
service center by June 19, 2015 will be issued as applied for, provided funds are received no later than
July 30, 2015.
Faxed applications will not be accepted.
Applications may be submitted by overnight mail to the following address:
Athene Annuity & Life Assurance Company
6425 Powers Ferry Road, Suite 300
Atlanta, GA 30339
Get ready for our June re-launch!
These products are currently sold by agents contracted with our Delaware company (Athene Annuity & Life
Assurance Company, Wilmington, DE). They’re being retired in conjunction with the June re-launch of Athene
Performance Elite by our Iowa company (Athene Annuity and Life Company, West Des Moines, IA).
You must be contracted with our Iowa company, Athene Annuity and Life Company, West Des Moines, IA,
and complete mandatory product training to sell Athene Performance Elite following its June re-launch.
Stay tuned for information on product training along with complete product details. For contracting information
please contact your IMO.
Contact Us
Questions? Contact our Sales Desk: 855-4-ATHENE
Athene Performance Elite and Athene Performance Elite Plus [ICC12APPL-C and ICC12APPL-EL], Athene Performance
Elite 10 and Athene Performance Elite 10 Plus [APPL-C-b and APPL-EL-b], Athene Performance Elite 14 and Athene
Performance Elite Plus [APPL-C-b and APPL-EL-b], or state variations are issued by Athene Annuity & Life Assurance
Company, Wilmington, DE. Product features, limitations, and availability may vary by state; see disclosure statement for
full details. Products not available in all states.
For agent use only. Not to be used with the offer or sale of annuities.