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3-4 JUNE 2015
FIRST ANNOUNCEMENT
EVENT Attractions Africa 2015
VENUE Avenue, V&A Waterfront, Cape Town
DATE
3-4 June 2015
WEB www.attractionsafrica.co.za
After the success of last year’s inaugural conference,
Attractions Management in Southern Africa is full
steam ahead for 2015. The theme of this year’s
event is “The Business of Attractions Management”.
There will be two days of educational conference,
great networking opportunities and many opportunities for
rich discussions and sharing of experiences.
The programme will comprise international speakers
sharing trends, benchmarks and best practice that the
local Attractions industry can learn from. We are proud to
present the following speakers:
• Albert Postma, Professor of Scenario Planning,
European Futures Institute, Stenden University
• Andreas Andersen, Chair, IAAPA Europe; CEO and
President, Liseberg Theme Park
• David Russell, Chairman, The Russell Partnership
• Karen Staley, Vice President, IAAPA Europe
We are also focussing on local examples of excellence,
cases studies and white papers presented by Southern
African Attraction Managers.
CONFERENCE SOCIAL
Wednesday, 3 June 2015
17:00 – 19:00
The Conference Social is an opportunity
to connect with colleagues and enjoy
the inspiring Two Oceans Aquarium,
right next door to the conference
venue. This casual reception after the
first day of the conference is included
in registration fees and all delegates
are invited to attend.
Drinks and canapés will be served
and this special “after hours” access
to one of Cape Town’s most popular
attractions is not to be missed!
Attraction
noun: Attraction; plural noun: Attractions
1. the action or power of evoking interest in or liking for someone or something.
2. a quality or feature that evokes interest, liking, or desire.
3. a place which draws visitors by providing something of interest or pleasure.
SO IF YOU ARE A MUSEUM, A WINE FARM, AN AQUARIUM, A RESORT,
A GAME FARM OR A THEME PARK – YOU ARE AN ATTRACTION.
ANYONE WHOSE BUSINESS IS THE ATTRACTION OF VISITORS IS AN ATTRACTION!
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PROGRAMME
• 1 Bus, 101 Attractions: observations on what works
(Claus Tworeck, MD, City Sight Seeing Tours)
• A scientific approach to Food & Beverage in Attractions
(David Russell, Chairman, The Russell Partnership)
• Current benchmarks and emerging markets: where
in Attractions will we see growth? (Karen Staley, Vice
President, IAAPA Europe)
• Digitalisation in communication, sales and product
development (Andreas Anderson, Chair, IAAPA Europe; CEO and President, Liseberg Theme Park)
• Generating more revenue: the simplest thing I did (for
less than R20k) that brought in significant revenue
(Panel)
• How varied Attractions handle seasonal employment
and other HR-related issues (Round-table discussion)
• The future of visitor Attractions (Albert Postma, Professor
of Scenario Planning, European Futures Institute, Stenden
University)
• The power of digital marketing (Mariette du ToitHelmbold, Destinate)
• The valuable role that Attractions play in the tourism
offering (City of Cape Town)
• Who and what is IAAPA and why is forming an
association so important to the Attractions industry?
(Karen Staley, Vice President, IAAPA Europe)
…with more to come!
REGISTRATION FEES
R3,300.00
Early registration fee (until 15 May)
R4,125.00
Standard registration fee
(from 16 May onwards, including on site)
Registration fees include:
• Conference sessions
• Refreshments and lunches
• Conference materials
• Conference Social
ATTRACTIONS AFRICA
2015 PROJECT TEAM
Sabine Lehmann (Chair)
Table Mountain Aerial Cableway
Alichia Nortje
Two Oceans Aquarium
Claire Kaplan
Cape Point Partnership
Craig Allenby
National Zoological Gardens
Tony Rubin
The SAB World of Beer
African Agenda
Conference Secretariat
WHY ATTEND ATTRACTIONS AFRICA 2015?
Ask yourself the following in order to get the most out of
attending the Attractions Africa 2015 Conference.
Check out the programme on the website and find out about
the invited speakers. With four international speakers sharing
their insights as well as representation by the brightest lights in
South African Attraction Management, our programme covers
everything from business challenges to best practice.
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• What do I want to learn?
w w w. a ttra c tion s a f r i c a . c o . z a
3- 4 JUNE 2 015
• Who are the key influencers I want to meet?
You can see who attended last year on the website. Once
you register as a delegate for 2015 you’ll have access to the
attendees list so you can prepare a strategic plan to approach
people you’d like to learn from. The conference app will also
assist with connecting.
• Will I acquire new prospects or meet potential partners?
Opportunities to build business relationships should be actively
sought out and will contribute to personal and professional
growth.
With the venue located in the V&A Waterfront, dozens of
Attractions are within walking distance so before and after the
conference each day you’re encouraged to get out a see a
few. Take a walk with a new connection.
Plus, the second annual Attractions Conference is big enough
to offer a stimulating range of potential contacts, yet small
enough that connections can be made through personal
introductions.
• Will I reinforce existing relationships?
Attractions Africa 2015 will be the best opportunity this year
to meet your peers in person, discuss your current business
challenges, and contribute to growing stronger as a network
of Attraction Managers.
Be sure to step out of your comfort zone and meet new people
as well. With two days of conference and a social gathering in
the evening, you’ll have plenty of time to connect.
• Will I have a chance to contribute or to create content
of my own?
@Attractions_Afr | #Attractions15
With an active Twitter community, a Delphi Inquiry currently
underway and a pre-conference survey of attendees,
Attractions Africa 2015 is all about creating community and
crafting the most relevant programme possible.
We encourage tweeting and hope that all delegates will be part
of growing the social media footprint of the conference. Be
sure to use the hashtag #Attractions15. Share your Attraction.
Promote a colleague’s new feature. Tweet your conference TO
DO list. Blog about it.
During the conference there will always be plenty of time for
sharing, Q&A and small group discussions.
ATTRACTIONS AFRICA 2015
SECRETARIAT: AFRICAN AGENDA
W www.attractionsafrica.co.za
E [email protected]
T +27 (0)21 683 2934