SOFEX 2016
The XI Special Operations Forces
Exhibition and Conference
9-12 May 2016
King Abdullah I Airbase | Amman Jordan
For Exhibit Space Sales or Sponsorship Opportunities, contact:
Michael Cerami at 703-907-2413 or [email protected]
www.ausameetings.org/sofex
USA Security and Defense Pavilion
Organized by the Association of the United States Army
Join Us In The USA Se
and Defense Pavil
H
eld every two years, SOFEX is the only special
operations exhibition and conference held
in the Middle East and North Africa, a region
that imports 60% of the world’s security and military
defense equipment. With an emphasis on special
operations forces, counter terrorism and homeland
security, SOFEX is the premier defense and security
event in the Middle East. With over 75,000m of
indoor and outdoor exhibition space, SOFEX attracts
exhibitors and national pavilions from all corners of
the globe. Since the ﬁrst SOFEX in 1996, this event
continues to grow, increasing in size, numbers of
participating countries, exhibitors, attendees, and
international delegations.
The event begins with a conference on 9 May, 2016
featuring interactive discussions, guest speakers, and
dialogue about the lasts challenges facing special
operations forces around the world. The exhibition is
world-class, showcasing the technologies, equipment
and innovations vital to the success of special
operations, counterterrorism, and homeland security.
This event presents the ideal opportunity to network
with the global special operations and homeland
security community. A beacon on the global defense
industry calendar, SOFEX is an event you do NOT want
to miss!
Why Attend SOFEX?
Want to stay up to date on special ops innovations,
trends and technology and network with key industry
inﬂuencers? SOFEX provides an opportunity for
defense industry members around the globe to
engage in discussions with high ranking military and
government ofﬁcials, network with visiting foreign
delegations and showcase the technologies and
solutions that will maintain the security and safety of
citizens around the world. SOFEX brings together
companies of all sizes, subcontractors, suppliers,
military ofﬁcials, decision-makers, inﬂuencers and
buyers from countries across the globe, to network and
establish new business. Don’t miss this opportunity to
advance your knowledge and expand your network!
The USA Security and
Defense Pavilion
Maximize your company’s visibility and increase
business by exhibiting in the USA Security and
Defense Pavilion at SOFEX! The USA Security and
Defense Pavilion features thousands of square
meters of exhibit space at the world’s leading
special operations forces and homeland security
exhibition. The USA Security and Defense Pavilion
has become a “must-see” for visiting foreign
military and government delegations. Exhibiting
within the Pavilion increases your exposure and
offers valuable networking opportunities with key
decision makers and inﬂuencers. Contact AUSA
today to exhibit in the USA Security and Defense
Pavilion at SOFEX!
SOFEX…The Place to Network
with the Global Special
Operations and the Homeland
Security Community.
Make the most of your Sofex
experience in the USA Security
and Defense Pavilion!
Sponsoring will enable your company to maximize
its visibility at this very important event. We are
pleased to offer cost-effective opportunities that
not only enhance you presence but also help your
company to stand out and brand your solutions.
In addition, you can increase your brand awareness
and show your support in the USA Security and
Defense Pavilion at SOFEX. All sponsors will be
featured in the USA Security and Defense
Pavilion Ofﬁcial Show Guide and online via
www.ausameetings.org/sofex.
Contact Michael Cerami to book your space today! 703-907-2413 or [email protected]
www.ausa.org
Security
vilion
By the Numbers
72%
92%
of exhibitors in the USA Pavilion in
2014 were repeat customers
of exhibitors in the USA Security and
Defense Pavilion were satisﬁed with
their booth location
“Excellent support from AUSA in getting VIPs to visit the booths”
Benefits
Who SOFEX Reaches
• Premium networking opportunities
• Increased exposure to foreign military delegations
and buyers
• Full service assistance from AUSA staff, GES
and TWI
• Use of Exhibitors’ Lounge for refreshments and
relaxation during SOFEX 2016
• Daily updated bulletins on scheduled SOFEX
events
• Invitation to the Exhibitors’ Reception
• A full company listing in the USA Security and
Defense Pavilion show guide distributed to SOFEX
attendees
• Senior DoD, U.S. military and regional commercial
ofﬁcer presentations held in the Speaker’s Corner
• Use of private conference room
• Over 13,000 attendees
• More than 7,500 military and business visitors from
72 countries
• 342 foreign military delegations
• 35 country pavilions
• 373 exhibitors from 35 countries in 2014
• Defense ministers, chiefs of staff, ministers of the
interior, senior army commanding generals, law
enforcement ofﬁcials, top government decision
makers and corporate ofﬁcials from the MENA
region, the largest importing region of security and
military defense equipment.
• Outstanding global media coverage with the
presence of the most reputed media channels from
across the world.
Space in the USA Security and Defense Pavilion is limited – exhibit today!
Top Five Reasons to Exhibit in the
USA Security and Defense Pavilion
• Robust international networking opportunities
• Participation by decision-makers ready to do
business
• Increased visibility with international military
delegations
• Largest National Pavilion
• Pre-Show and on-site support from AUSA
and it’s partners
®
“Largest Special Operations show in the region”
Join us in the USA Security and Defense Pavilion!
Contact Michael Cerami: 703-907-2413 or [email protected]