It’s Men’s Turn in Swimwear Crasqí lives on the white-sand beaches of the Caribbean, lounges at cafés along the Mediterranean, surfs Peahi, sails the South Pacific and summers in Montauk. Crasqí is a young man seeking adventure. Crasqí is a doting father, showing his children the world. Crasqí is who every man wants to be. Founded in 2012 by Alexandra and Astrid Pedregal, Crasqí is set to take center stage with their bold new swimwear collection for men. Featuring bright patterns based on artisan designs, the initial collection entitled Wayuu was made for stylish men with a passion for adventure. Astrid Pedregal Alexandra Pedregal Astrid Pedregal is the Founder and CEO of Crasqí. After graduating from Babson College, Astrid was solicited by UBS where she entered into their renowned Graduate Training Program in March 2008. Alexandra Pedregal is the Founder and Creative Partner of Crasqí. An accomplished producer, director and editor in video production, Alexandra joined the postproduction team for the X Factor in Bucharest after attending the New York Film Academy and the Art Institute of Fort Lauderdale. Joining UBS at the height of the financial crisis, Astrid successfully led her management team for four years before leaving to find a more suitable outlet for her creative passion. In 2012, Astrid joined forces with her sister, Alexandra, where she took Crasqí from a simple idea and developed it into a vibrant reality. Overseeing all operations for the brand, Astrid has built a sturdy platform and bold new product that is guaranteed to lead the swimwear industry for years to come. Upon completion of her work on the X Factor, Alexandra teamed up with her sister, Astrid, to develop the idea for Crasqí in 2012. Serving as Creative Partner, Alexandra is responsible for ensuring the line continues with the brand’s initial creative theme, drive and tenacity. Overseeing the fabrication of the shorts, Alexandra hand-selects and designs the prints, fabrics and quality accessories that have become Crasqí’s signature. A day at the beach doesn’t coincide with the rigors of running a successful business for most people, but Alexandra and Astrid Pedregal are not most people. They are the sisters behind style’s latest foray into men’s swimwear, Crasqí. Infused with bright colors, lively patterns and artistic touches, the originality captured by this international brand is catching the attention of travelers, trendsetters and style-makers worldwide. The brand came to life in 2012 after a beachside retreat on the island of Canouan. “I looked at the men around me,” recounts Astrid, “and suddenly realized the gap that exists within the men’s highend swimwear market, where you find either goofy looking trunks with childishlooking prints, or boring microprints that offer nothing special.” Combining their love for culture, travel and art, Alexandra and Astrid set about to create a high-end men’s swimwear line that would embody the style of cultured men with active lifestyles. Focusing on creating lightweight shorts with quick-dry fabric, Crasqí delivers a premium quality that truly caters to the needs of the men’s swim community. Crafted in Europe from handpicked fabrics, zippers and accessories, the brand’s initial collection, entitled “Wayuu,” highlights the artisan culture of the Wayuu indigenous people from the Pedregal’s native Venezuela. “For us, our product is our message,” explains Alexandra. “When you see and feel a pair of Crasqí swim shorts you immediately notice the difference, not just in the innovative nature of the prints which are neverbefore seen, but on the quality of the fabrics, the buttons, the stitching, the zippers, the finishing and every single detail that goes into the product.” From stylishly-cool men in their twenties to family-oriented ones in their forties and fifties, Crasqí embodies the adventurous spirit of the well-traveled man with its distinctive fit. With prices ranging from $170 $195, Astrid and Alexandra are the first to admit the shorts are more geared towards people searching for premium quality products than the budget-conscious. But offering value, they would argue, is worth far more than a quick solution that inevitably does not serve its purpose. “Men spend thousands on business suits that cover up their bodies, but tend to scrimp when it comes to showing their bodies off,” Astrid says. “That doesn’t work, does it? We believe that men have to look and feel at their best when wearing a swimsuit, so we’re offering a product that accomplishes just that.” Not surprisingly, Crasqí is about more than just premium beachside style. With a passionate belief in social responsibility, Crasqí is dedicated to becoming part of something that truly matters. “When we endeavored to create Crasqí, the first thing we did was figure out how we could pair our business with a greater purpose and have a positive impact in today’s world,” Alexandra explains. Together, the Pedregals partnered up with 1% For The Planet, an organization that houses over 1,300 member businesses worldwide who contribute to environmental initiatives through donating 1% of their total annual revenues to qualifying NGO’s in the environmental sector. “In today’s world, you will face two paths in whatever decision you make, from the products you buy, to the choices you make and the food you consume: you are either helping to save the world or contributing to its destruction,” says Astrid. “At Crasqí, we are embracing the revolution that will lead the world towards positive change and we are doing that through the help of our loyal customers. We believe that it is indeed possible to do well by doing good and that’s why since day one we have been committed to donating 1% of our revenue towards supporting the environmental projects that are helping to save the planet.” With a brand that is poised to transform the swimwear market as well as the world around them, it would make sense that the Pedregal sisters would be making time to relax and enjoy their success, but they’re not. Already hard at work on their next collection, which will continue to showcase the brand’s focus on art and culture-driven aesthetics, Alexandra and Astrid show no signs of slowing down. “It’s men’s turn in swimwear,” Alexandra says. And she couldn’t be more right. Our Trunk Manufactured in Europe with a keen attention to detail, Crasqí’s swim shorts were designed and developed in Barcelona by a team of designers with extensive experience within the fashion industry. Our shorts maintain the highest standards of quality and are responsibly sourced. Geared for young men and those that are young at heart, Crasqí’s trunks are designed with practicality and convenience in mind. Their comfortable fit and style allow them to be worn not only poolside or at the beach but also when stepping out for lunch or touring beachside cities around the world. The Wayuu Collection The Wayuu Collection One Of A Kind Our collection of bracelets is speaking up. Inspired by the way you live, our hand-made bracelets are designed specifically to match your unique style and outlook on life. Whether you’re traveling the globe, finding your inner zen or heading to a meeting with VCs in Palo Alto, our bracelets are the perfect accent to your modern style. Our Bracelets Bracelet Collection Bracelet Collection Pricing & Sizing Pricing Retail Trunk (solid) $170 Trunk (print) $195 Bracelets (set of 3) $25 Bracelets (per bracelet) $10 Trunk Sizes S M L XL 28-30 31-34 35-38 40-42 Social Responsibility Through their partnership with 1% for the Planet, Crasqí is determined to leave a positive impact on the world. From Day One, Crasqí has donated 1% of their annual revenue to participating NGOs. By buying Crasqí products, consumers can not only feel good about the quality & style of the shorts they are wearing but also about their contribution to helping the world through each and every purchase. Social Presence With a dedicated online and social presence, Crasqí is making a significant investment in 21st century media platforms and thus forging a closer relationship with its consumers. By actively creating an engaging and thoughtprovoking brand online, Crasqí is turning its customers into loyal fans through interesting, dual-sided conversations thereby becoming a part of its fan’s lives as they in turn become a part of Crasqí. Crasqí is currently actively building its presence on Facebook, Twitter, Pinterest, Instagram and Vimeo as well as other, smaller niche platforms such as Trendabl. Their strategy for each platform is unique and targets the specific audience that prefers each outlet. They are also utilizing sophisticated analytical tools, along with strategic ad buys, to maximize exposure to Crasqí’s ongoing story. Press Hello Perfect Crasqi on CNN Press Le Grand Mag Babson Magazine Style Saves Pasarela Contact Sales Inquiries [email protected] Press Inquiries [email protected] General Inquiries [email protected]