marketing_capsule_sbi_po

MARKETING CAPSULE FOR SBI PO 2015 EXAM
Dear readers,
As you all know that Marketing section was included in SB) PO syllabus. So here we are presenting to you the last three years
Marketing questions which was asked in SB) PO exam. Also we are providing you some expected marketing questions which
can be asked in upcoming SBi po exam
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that
product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and
communicating value to customers, and customer relationship management that also benefits the organization.
Marketing is the science of choosing target markets through market analysis and market segmentation, as well as
understanding consumer behavior and providing superior customer value.
From a societal point of view, marketing is the link between a societyǯs material requirements and its economic patterns of
response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
Marketing may be defined in several ways, depending on the role of the advertised enterprise in relation to the strategic role in
positioning the firm within its competitive market. The main definition is often credited to Philip Kotler, recognized as the
originator of the most recent developments in the field, for the works that appeared from ͳͻͳͳ
to ʹͳͳͻ
.
7 Ps of Marketing:
1. Product
2. Price
3. Promotion
4. Place
5. Physical Evidence
6. Positioning
7. People
4 Cs of Marketing:
1. Customer needs & wants
2. Cost to the customer
3. Communication
4. Channel
5 Ms of Marketing:
1. Market
2. Management
3. Money
4. Manpower
5. Manufacturing
Marketing Questions Asked in SBI PO Exams from 2010
1. Market research is useful for
?
ȋͳȌ Deciding proper marketing strategies
ȋʹȌ Deciding the selling price
ȋ͵Ȍ choosing the right products
ȋͳȌ choosing the sales person
ȋͳȌ All of these
Ans. (5)
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2. A call means:
ȋͳȌ shout out to somebody
ȋʹȌ profession or business
ȋ͵Ȍ visiting friends
ȋͳȌ visiting prospective customers
ȋͳȌ after‐sales service
Ans. (4)
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3. Conversion means:
ȋͳȌ meeting a prospective client
ȋʹȌ interacting with a prospective client
ȋ͵Ȍ converting an employer into an employee
ȋͳȌ converting a seller into a buyer
ȋͳȌ converting a prospective client into a buyer
Ans. (5)
4. Customization means:
ȋͳȌ acquiring more customers
ȋʹȌ regulating customers
ȋ͵Ȍ special products to suit each customer
ȋͳȌ more products per customer
ȋͳȌ All of these
Ans. (3)
5. Modern style of marketing include
ȋͳȌ digital marketing
ȋʹȌ tele‐marketing
ȋ͵Ȍ e‐commerce
ȋͳȌ e‐mails solicitation
ȋͳȌ All of these
Ans. (5)
6. E‐Marketing is the same as
ȋͳȌ virtual marketing
ȋʹȌ digital marketing
ȋ͵Ȍ real time marketing
ȋͳȌ all of these
ȋͳȌ None of these
Ans. (4)
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7. Value‐added services means
ȋͳȌ costlier products
ȋʹȌ large number of products
ȋ͵Ȍ additional services
ȋͳȌ at par services
ȋͳȌ None of these
Ans. (3)
8. Aggressive Marketing is necessitated due to:
ȋͳȌ globalization
ȋʹȌ increased competition
ȋ͵Ȍ increased production
ȋͳȌ increased job opportunities
ȋͳȌ All of these
Ans. (2)
9. Efficient Marketing styles require
ȋͳȌ proper planning
ȋʹȌ good communication skills
ȋ͵Ȍ team work
ȋͳȌ knowledge of products
ȋͳȌ All of these
Ans. (5)
10. The performance of a salesperson depends on
ȋͳȌ salary paid
ȋʹȌ sales incentive paid
ȋ͵Ȍ sizes of the sales team
ȋͳȌ ability and willingness of the salesperson
ȋͳȌ team leader aggressiveness
Ans. (4)
11. The sole aim of marketing is to
ȋͳȌ increase sales
ȋʹȌ increase the number of employees
ȋ͵Ȍ increase profits
ȋͳȌ increase production
ȋͳȌ All of these
Ans. (1)
12. Lead generation means
ȋͳȌ tips for selling tactics
ȋʹȌ tips for better production
ȋ͵Ȍ generating leaders
ȋͳȌ likely sources for prospective clients
ȋͳȌ All of these
Ans. (4)
13. Find the correct statement:
ȋͳȌ Marketing is redundant in monopolistic companies
ȋʹȌ The performance of a salesperson depends on the
amount of incentives paid
ȋ͵Ȍ Marketing is influenced by peer performance.
ȋͳȌ An increase in market shares indicates fall in
business volume.
ȋͳȌ A mission statement is part of the Company's
Prospectus.
Ans. (5)
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14. Which of the following is the first step in the
'transaction processing cycle', which captures business
data through various modes such as optical scanning
or at an electronic commerce website?
ȋͳȌ Document and report generation
ȋʹȌ Database maintenance
ȋ͵Ȍ Transaction processing
ȋͳȌ Data Entry
ȋͳȌ None of these
Ans. (1)
15. CRM ȋCustomer Relationship ManagementȌ is
ȋͳȌ A pre‐sales activity
ȋʹȌ A tool for lead generation
ȋ͵Ȍ An ongoing daily activity
ȋͳȌ The task of a DSA
ȋͳȌ All of the above
Ans. (5)
16. Bancassurance can be sold to
ȋͳȌ All banks
ȋʹȌ All insurance companies
ȋ͵Ȍ )nsurance Agents
ȋͳȌ All existing and prospective bank customers
ȋͳȌ All of the above
Ans. (4)
17. Cross‐selling is not effective for which one of the
following products?
ȋͳȌ Debit Cards
ȋʹȌ Savings Accounts
ȋ͵Ȍ )nternet Banking
ȋͳȌ Pension loans
ȋͳȌ Personal loans
Ans. (2)
18. Which of the following is not involved in the Growth
Strategies of a company?
ȋͳȌ (orizontal integration
ȋʹȌ Vertical )ntegration
ȋ͵Ȍ Diversification
ȋͳȌ )ntensification
ȋͳȌ None of these
Ans. (4)
19. A successful "Blue Ocean" requires
ȋͳȌ Effective communication
ȋʹȌ )nnovative skills
ȋ͵Ȍ Motivation
ȋͳȌ All of the above
ȋͳȌ None of these
Ans. (4)
20. Cross‐selling is a basic function of
ȋͳȌ All employers
ȋʹȌ All employees
ȋ͵Ȍ All salespersons
ȋͳȌ Planning Department
ȋͳȌ All of the above
Ans. (3)
21. Data mining means analyzing the data stored with
ȋͳȌ The DSA
ȋʹȌ The front‐office staff
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ȋ͵Ȍ The back‐office staff ȋͳȌ
The customers
ȋͳȌ None of these
Ans. (3)
22. SME means
ȋͳȌ Selling and Marketing Establishment
ȋʹȌ Selling and Managing Employee
ȋ͵Ȍ Sales and Marketing Employee
ȋͳȌ Small and Medium Enterprises
ȋͳȌ None of these
Ans. (4)
23. One of the following is not included in the ͳP's of
Marketing. Find the same.
ȋͳȌ Product
ȋʹȌ Price
ȋ͵Ȍ Production
ȋͳȌ Promotion
ȋͳȌ None of these
Ans. (3)
24. The target group of the SME loans is
ȋͳȌ All businessmenȋʹȌ All professionals
ȋ͵Ȍ All SS)s
ȋͳȌ All of the above
ȋͳȌ None of these
Ans. (3)
25. (ome loans can be best canvassed among
ȋͳȌ Builders
ȋʹȌ Flat owners
ȋ͵Ȍ Land developers
ȋͳȌ Agriculturist
ȋͳȌ )ndividual wanting to buy a flat or house
Ans. (5)
26. Online Marketing is the function of which of the
following
ȋͳȌ Purchase section
ȋʹȌ Production Department
ȋ͵Ȍ )T Department
ȋͳȌ Design Section
ȋͳȌ A collective function of all staff
Ans. (5)
27. Customization is useful for
ȋͳȌ Designing customer specific product
ȋʹȌ Call centres
ȋ͵Ȍ Publicity
ȋͳȌ Motivating the staff
ȋͳȌ Cold calls
Ans. (1)
28. The key challenge to market‐driven strategy is
ȋͳȌ Selling maximum products
ȋʹȌ Employing maximum DSAs
ȋ͵Ȍ Delivering superior value to customers
ȋͳȌ Being rigid to changes
ȋͳȌ Adopting shot‐term vision
Ans. (3)
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29. Effective selling skills depends on
ȋͳȌ Size of the sales team
ȋʹȌ Age of the sales team
ȋ͵Ȍ Peer strength
ȋͳȌ Knowledge level of the sales team
ȋͳȌ Educational level of the sales team
Ans. (3)
30. Generation of sales lead can be improved by
ȋͳȌ being very talkative
ȋʹȌ increasing personel and professional contact
ȋ͵Ȍ being passive
ȋͳȌ engaging recovery agent
ȋͳȌ product designs
Ans. (2)
31. A market plan is
ȋͳȌ performance appraisal of the marketing staff
ȋʹȌ company prospectus
ȋ͵Ȍ documented marketing strategy
ȋͳȌ business targets
ȋͳȌ call center
Ans. (3)
32. Marketing channels means
ȋͳȌ delivery objects
ȋʹȌ sales target
ȋ͵Ȍ delivery outlets
ȋͳȌ delivery boys
ȋͳȌ sales teams
Ans. (3)
33. Social marketing is
ȋͳȌ share market prices
ȋʹȌ marketing by the entire society
ȋ͵Ȍ internet marketing
ȋͳȌ marketing for the social cause
ȋͳȌ society bye‐laws
Ans. (4)
34. Service marketing is the same as
ȋͳȌ internet marketing
ȋʹȌ telemarketing
ȋ͵Ȍ internal marketing
ȋͳȌ relationship marketing
ȋͳȌ transaction marketing
Ans. (4)
35. Market‐driven strategy includes
ȋͳȌ identifying problems
ȋʹȌ planning marketing tactics of peers
ȋ͵Ȍ positioning the organization and its brands in the
market place
ȋͳȌ internal marketing
ȋͳȌ selling old products
Ans. (3)
36. )nnovation in marketing is same as
ȋͳȌ motivation
ȋʹȌ perspiration
ȋ͵Ȍ aspiration
ȋͳȌ creativity
ȋͳȌ team work
Ans. (4)
37. Personal loans can be canvassed among
ȋͳȌ salaried person
ȋʹȌ pensioners
ȋ͵Ȍ foreign nationals
ȋͳȌ NR) Customers
ȋͳȌ Non‐customers
Ans. (1)
Some Expected Marketing Questions For SBI PO 2014 Exam
Q.1. Market expansion means:
ȋͳȌ (iring more staff
ȋʹȌ Buying more products
ȋ͵Ȍ firing more staff
ȋͳȌ Buying more companies
ȋͳȌ None of these
Ans: 5
Q.2. Effective marketing helps in‐
ȋͳȌ Developing new products
ȋʹȌ Creating a competitive environment
ȋ͵Ȍ Building demand for product
ȋͳȌ All of these
ȋͳȌ None of these
Ans: 4
Q.3. A good seller should have the following qualities‐
ȋͳȌ Developing the work
ȋʹȌ Submissive
ȋ͵Ȍ Sympathy
ȋͳȌ All of these
ȋͳȌ None of these
Ans: 4
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Q.4. One of the following is a target for the marketing of
internet banking‐
ȋͳȌ All the customers
ȋʹȌ All the educated customers
ȋ͵Ȍ All the computer educated customers
ȋͳȌ Only creditors
ȋͳȌ None of these
Ans: 3
Q.5. Planned cost service means‐
ȋͳȌ costly products
ȋʹȌ extra profit on the same cost
ȋ͵Ȍ extra work by seller
ȋͳȌ all of these
ȋͳȌ None of these
Ans: 2
Q.6. Rural marketing is not required because‐
ȋͳȌ Rural people do not understand marketing
ȋʹȌ )t is not practical from the cost point of view
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ȋ͵Ȍ )t is sheer wastage of time
ȋͳȌ All of these
ȋͳȌ None of these
Ans: 5
Q.7. )n Consumer behavior 'Perception is a process through
which‐
ȋͳȌ a consumer make ultimate purchasing
ȋʹȌ a consumer is satisfied
ȋ͵Ȍ a consumer's mind receives, organizes and interprets
physical time
ȋͳȌ Both ͳand ʹ
ȋͳȌ All of the above
Ans: 3
Q.8. Sale forecast implies‐
ȋͳȌ an estimate of the maximum possible sales opportunities
present in a particular market segment.
ȋʹȌ an estimate of sales, in physical units, in a future period
ȋ͵Ȍ Estimating the number of sales person required to sell a
product.
ȋͳȌ Both ͳand ʹ
ȋͳȌ Neither ͳnor ʹ
Ans: 4
Q.9. Advertising for............. is not allowed on T.V.
ȋͳȌ Liquor
ȋʹȌ Cigrattes
ȋ͵Ȍ Both ͳand ʹ
ȋͳȌ Soaps
ȋͳȌ None of these
Ans: 2
Q.10. Entrepreneurs find direct marketing attractive because
of ‐
ȋͳȌ )nvestment is low
ȋʹȌ )t doesn't required specialized skills
ȋ͵Ȍ Returns are quick
ȋͳȌ All of above
ȋͳȌ None of these
Ans: 4
Q.11. A theory states that no matter how efficiently
goods/service are produced, if they cannot be delivered to
the customer in the quickest possible time it is vain‐this
theory is called‐
ȋͳȌ Quickest the best
ȋʹȌ )nstant service
ȋ͵Ȍ Service on time
ȋͳȌ Timely effort
ȋͳȌ Matter theory
Ans: 2
Q.12. Demonstration is an exercises to‐
ȋͳȌ attractively pack and display the goods
ȋʹȌ Prove the characteristic of the product
ȋ͵Ȍ Both ͳand ʹ
ȋͳȌ Window shop ȋͳȌ
Neither ͳnor ʹ Ans: 2
Q.13. )n selling "Consumption" is the ultimate goal of the
sales while a marketer‐
ȋͳȌ )dentifies consumer needs and wants.
ȋʹȌ Develop an appropriate product/service to attain
customer satisfaction.
ȋ͵Ȍ Accomplish organizational goals through integrated
marketing approach
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ȋͳȌ all of the above.
ȋͳȌ None of these
Ans: 4
Q.14. 'Casual' research is basically concerned with‐
ȋͳȌ Establishing cause and effort relationship
ȋʹȌ Arriving at a forecast or prediction of interest.
ȋ͵Ȍ measuring and estimating the frequencies with which of
things occur
ȋͳȌ All of above
ȋͳȌ None of these
Ans: 1
Q.15. A method in which brand equity is measured by
comparing difference between the retail price of the brand
and the retail price of an unbranded product in same
category is called‐
ȋͳȌ Brand goodwill method
ȋʹȌ price premium method
ȋ͵Ȍ Production method
ȋ͵Ȍ Both ͳand ʹ
ȋͳȌ Neither ͳnor ʹ
Ans: 2
Q.16. Bank Marketing means‐
ȋͳȌ Selling of Banks
ȋʹȌ Merger of Banks
ȋ͵Ȍ Selling bank's products and services
ȋͳȌ None of these
ȋͳȌ All of these
Ans: 3
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Q.17. Credit cards are used for‐
ȋͳȌ Cash withdrawals
ȋʹȌ Purchase of air tickets
ȋ͵Ȍ Purchase of consumable items from retail outlets
ȋͳȌ all of these
ȋͳȌ None of these
Ans: 4
Q.18. (ome loans are granted to‐
ȋͳȌ )ndividuals
ȋʹȌ )nstitutions
ȋ͵Ȍ Builders
ȋͳȌ all of these
ȋͳȌ None of these
Ans: 1
Q.19. ATMs are‐
ȋͳȌ Branches of Banks
ȋʹȌ Manned counters of Banks
ȋ͵Ȍ Unmanned cash dispensers
ȋͳȌ All of these
ȋͳȌ None of these
Ans: 3
Q.20. Relationship selling means‐
ȋͳȌ Preparing a list of relatives ȋʹȌ
Cross selling
ȋ͵Ȍ Selling to relatives
ȋͳȌ Selling to strangers
ȋͳȌ Telemarketing
Ans: 2
Q.21. Proper pricing is needed for‐
ȋͳȌ Extra charges of extra services
ȋʹȌ Levy of VAT
ȋ͵Ȍ Good customer services
ȋͳȌ Putting burden on the customers
ȋͳȌ Depositing money in bank.
Ans: 3
Q.22. The abbreviation )SP stands for‐
ȋͳȌ )nternational Spy Project
ȋʹȌ )ndian Social Planning
ȋ͵Ȍ )nitial Service Provider
ȋͳȌ )nternet Service Provider
ȋͳȌ None of these
Ans: 4
Q.23. ESOP stand for‐
ȋͳȌ Efficient Service of Promises
ȋʹȌ Effective System of Projects
ȋ͵Ȍ Employee Stock Option Plan
ȋͳȌ Essential Security of Project
ȋͳȌ Equity Stock Option Plan
Ans: 3
Q.24. The balance sheet of an organization gives information
regarding‐
ȋͳȌ Result of operations for a particular Period
ȋʹȌ The financial position as on a particular date
ȋ͵Ȍ The operating efficiency of a firm.
ȋͳȌ Financial position during a particular period
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ȋͳȌ All of the above
Ans: 2
Q.25. The advantage of telephone interview are‐
ȋͳȌ Relatively low cost per interview
ȋʹȌ Good for reaching important people who are inaccessible
ȋ͵Ȍ Securing Co‐operation which is not always possible
ȋͳȌ All of these
ȋͳȌ Both ͳ& ʹ
Ans: 5
Q.26. The best advertisement is‐
ȋͳȌ Glow sign boards
ȋʹȌ On internet
ȋ͵Ȍ TV media
ȋͳȌ Print media
ȋͳȌ A satisfied Customer
Ans: 5
Q.27. Acid Test of a brand is‐
ȋͳȌ Brand preference
ȋʹȌ Brand awareness
ȋ͵Ȍ Brand loyalty
ȋͳȌ Brand equity
ȋͳȌ Band acceptability
Ans: 3
Q.28. )n banks loans and advances are considered as‐
ȋͳȌ Assets
ȋʹȌ liabilities
ȋ͵Ȍ Resources
ȋͳȌ cause of expenditure
ȋͳȌ None of these
Ans: 1
Q.29. )n the context of globalization, BPO means‐
ȋͳȌ British Petroleum Organization
ȋʹȌ British Passport Office
ȋ͵Ȍ Business Process Outsourcing
ȋͳȌ Business Process Orientation
ȋͳȌ All of the above
Ans: 3
Q.30. Modern method of marketing include‐
ȋͳȌ Publicity on the net
ȋʹȌ Advertisement on the net
ȋ͵Ȍ Soliciting business through e‐mails
ȋͳȌ Both ͳand ʹ
ȋͳȌ All of the above
Ans: 5
Q.31. For effective marketing the salesmen should have
which of these qualities‐
ȋͳȌ Creativity
ȋʹȌ Team spirit
ȋ͵Ȍ Motivation
ȋͳȌ Effective communication skill
ȋͳȌ All of these
Ans: 5
Q.32. Market Research is needed for‐
ȋͳȌ Deciding the market area
ȋʹȌ Deciding the right‐product to be sold.
ȋ͵Ȍ Making proper marketing decisions
ȋͳȌ Deciding right time to sell
ȋͳȌ All of these
Ans: 5
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Q.33. Which of the following statement is true‐
ȋͳȌ Marketing makes the company to go into loss due to
higher expense
ȋʹȌ Marketing is not required in profitmaking companies
ȋ͵Ȍ Marketing sharpens the mind of the employees
ȋͳȌ Marketing is wastage of time.
ȋͳȌ All of these
Ans: 3
Q.34. Marketing plan helps in‐
ȋͳȌ Better lead generation
ȋʹȌ Better systems
ȋ͵Ȍ Better results
ȋͳȌ Better customer service
ȋͳȌ All of the above
Ans: 5
Q.35. Motivation means‐
ȋͳȌ )nspiring employees to perform better
ȋʹȌ Better communication skills
ȋ͵Ȍ Sales coaching ȋͳȌ
Market research
ȋͳȌ None of these
Ans: 1
Q.36. )n a Marketing process in today's world‐
ȋͳȌ Only standard products are sold
ȋʹȌ The seller needs to have product knowledge
ȋ͵Ȍ The seller should ensure customer satisfaction
ȋͳȌ Only quantum of sales matters.
ȋͳȌ All of these
Ans: 3
Q.37. Sale forecasting involves‐
ȋͳȌ Sales planning
ȋʹȌ sales pricing
ȋ͵Ȍ Distribution channel
ȋͳȌ Consumer Tastes
ȋͳȌ All of these
Ans: 5
Q.38. )n addition to product , price, promotion, the
augmented marketing mix for services include all of the
following EXCEPT;
ȋͳȌ People
ȋʹȌ Packaging
ȋ͵Ȍ Process
ȋͳȌ Physical evidence
ȋͳȌ Both ͳand ʹ
Ans: 2
Q.39. Dumping relates to the sale of‐
ȋͳȌ Products in foreign markets that cannot be sold in the
home market
ȋʹȌ Products discontinued in the home market sold to a
foreign market
ȋ͵Ȍ Production in foreign markets that cannot pass safety
standards in the home market
ȋͳȌ None of these
ȋͳȌ All of these
Ans: 2
Q.40. The following does not represent a market situation‐
ȋͳȌ A bank run dispensary located in its, staff quarters.
ȋʹȌ A fund raising charity show for the members of an NGO
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ȋ͵Ȍ A meditation camp of a religious organization concluded
for its members.
ȋͳȌ A stall distributing Kada Prasad in a Gurudwara
ȋͳȌ All of these
Ans: 4
Q.41. The following offering is not a service‐
ȋͳȌ Fixed deposit receipt
ȋʹȌ Postage stamp
ȋ͵Ȍ )nsurance policy
ȋͳȌ Gift coupon of the chain store.
ȋͳȌ All of these
Ans: 4
Q.42. The act of obtaining a desired object from someone by
offering some in return is called as a‐
ȋͳȌ Transaction
ȋʹȌ Exchange
ȋ͵Ȍ Relationship
ȋͳȌ Value
ȋͳȌ None of these
Ans: 2
Q.43.
is a group of related products that function in a
similar manner, are sold to the same customer groups and
marketed through the same type of the outlets.
ȋͳȌ Group
ȋʹȌ Product line
ȋ͵Ȍ Category
ȋͳȌ Market
ȋͳȌ None of these
Ans: 2
Q.44. Goods that are typically bought by consumer based on
a comparison of suitability, quality price and style are called‐
‐‐‐‐‐‐‐‐‐‐‐ goods‐
ȋͳȌ )ndustrial
ȋʹȌ Specialty
ȋ͵Ȍ Shopping
ȋͳȌ Convenience
ȋͳȌ None of these
Ans: 3
Q.45. Out of the following ‐‐‐‐‐‐ is not an objective of pricing‐
ȋͳȌ Profit
ȋʹȌ Stabilizing demand an sales of the product
ȋ͵Ȍ )mprovement in product quality
ȋͳȌ Expansion of business.
ȋͳȌ All of these
Ans: 4
Q.46. Out the following ‐‐‐‐‐‐‐ is not the three level of the
product‐
ȋͳȌ Core
ȋʹȌ Symbolic
ȋ͵Ȍ Augmented
ȋͳȌ fragmented
ȋͳȌ None of these
Ans: 4
Q.47. Of the following pricing methods‐‐‐‐‐ is not for new
product‐
ȋͳȌ Market skimming
ȋʹȌ Penetration
ȋ͵Ȍ Discriminatory pricing
ȋͳȌ None of these
ȋͳȌ All of the above
Ans: 1
Q.48. )n market skimming pricing strategy‐‐‐‐‐
ȋͳȌ)nitially price is lower than it is reduced
ȋʹȌ )nitially price is higher than it is reduced
ȋ͵Ȍ )nitial price is high and is maintained high
ȋͳȌ None of these
ȋͳȌ All of these
Ans: 2
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Q.49. Bank of Mathura is offering higher interest‐ratio on
fixed deposit to senior citizens of ͳͳyears and above‐ )t is
practicing‐
ȋͳȌ Promotional pricing
ȋʹȌ Psychological pricing
ȋ͵Ȍ Segmental pricing
ȋͳȌ Product mix pricing
ȋͳȌ All of these
Ans: 3
Q.50. ‐‐ pricing, the products are priced below list price ȋor
even costȌ for a temporary period to create buying
urgency‐
ȋͳȌ Reference
ȋʹȌ By‐product
ȋ͵Ȍ Promotional
ȋͳȌ Market penetration
ȋͳȌ All of these
Ans: 3
Q.51. tion that arise to ensure that firm takes
responsibility for the social costs of their products or
production processes stem from which reason for
government legislation of business‐
ȋͳȌ To protect companies from each other.
ȋʹȌ To protect companies from unfair business practices.
ȋ͵Ȍ To protect the interests of the society.
ȋͳȌ To businesses from unfair consumer demands.
ȋͳȌ All of these
Ans: 3
Q.52. The last stage in selling process‐
ȋͳȌ approach
ȋʹȌ handling objections
ȋ͵Ȍ closing
ȋͳȌ follow up
ȋͳȌ All of these
Ans: 4
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Q.53. The Major advantage of survey research is its‐
ȋͳȌ Simplicity
ȋʹȌ Structure
ȋ͵Ȍ Organization
ȋͳȌ flexibility
ȋͳȌ All of these
Ans: 4
Q.54. A ‐‐‐‐‐ is any activity or benefit offered for sale that is
essentially intangible and does not result in the ownership of
anything.
ȋͳȌ Demand
ȋʹȌ Basic staple
ȋ͵Ȍ Product
ȋͳȌ Service
ȋͳȌ All of these
Ans: 4
Q.55.
is a person's distinguishing psychological
characteristics that‐lead to relatively consistent and lasting
responses his or her own environment‐
ȋͳȌ Psychographics
ȋʹȌ Personality
ȋ͵Ȍ Demographics
ȋͳȌ lifestyle.
ȋͳȌ All of these
Ans: 2
Q.56. an in the business buying behaviour model where
interpersonal and individual influence might interact is
called the‐
ȋͳȌ Environment
ȋʹȌ Response
ȋ͵Ȍ Stimuli
ȋͳȌ Buying center
ȋͳȌ All of these
Ans: 4
Q.57. The course of a product's sale and profit over its
lifetime is called‐
ȋͳȌ The sales chart
ȋʹȌ The dynamic growth curve.
ȋ͵Ȍ The adoption process
ȋͳȌ The product life cycle.
ȋͳȌ All of these
Ans: 4
Q.58. ll of the following are thought to be sources of new
product ideas Except‐
ȋͳȌ )nternal Sources
ȋʹȌ Customers
ȋ͵Ȍ Competitors
ȋͳȌ Local library
ȋͳȌ All of these
Ans: 3
Q.59. )f (onda uses its company name to cover such different
products as its automobiles lawn mowers and motorcycles, it
is practicing which of the following‐
ȋͳȌ New brand strategy
ȋʹȌ Live extension strategy
ȋ͵Ȍ Multiband strategy
ȋͳȌ Brand extension strategy
ȋͳȌ All of these
Ans: 4
Q.60. )f a company ȋconsidering its options on the
product/market expansion gridȌ chooses to move in to
different unrelated fields ȋfrom what it has ever done beforeȌ
with new products as a means to stimulate growth, the
company would be following which of the following general
strategies.
ȋͳȌ Market‐Penetration
ȋʹȌ Market development
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ȋ͵Ȍ Product development
ȋͳȌ Diversification
ȋͳȌ All of these
Ans: 4
Q.61. When the market research organization chooses a
segment of the population that represents the population as
a whole, they have chosen a‐
ȋͳȌ Group
ȋʹȌ Bi‐variant‐population
ȋ͵Ȍ Sample
ȋͳȌ Market Target
ȋͳȌ None of these
Ans: 3
Q.62. Joining with foreign companies to produce or market
product and service is called‐
ȋͳȌ Direct exporting
ȋʹȌ )ndirect exporting
ȋ͵Ȍ Licensing
ȋͳȌ Joint‐Venturing
ȋͳȌ None of these
Ans: 4
Q.63. A ‐‐‐ is a name, term, sign, symbol or design or a
combination of these that identified the market or seller of a
product or service‐
ȋͳȌ Product feature
ȋʹȌ Sponsorship
ȋ͵Ȍ Brand
ȋͳȌ Logo
ȋͳȌ None of these
Ans: 3
Q.64. The study of human population in terms of size,
density, age, gender, race, occupation and other statistics is
called:
ȋͳȌ Geothermic
ȋʹȌ Demography
ȋ͵Ȍ Ethnography
ȋͳȌ Geography
ȋͳȌ None of these
Ans: 2
Q.65. The process that turns marketing strategies and plans
in to marketing action in order to accomplish strategic
marketing objective is called‐
ȋͳȌ Marketing strategy
ȋʹȌ Marketing Control
ȋ͵Ȍ Marketing analysis
ȋͳȌ Marketing implementation
ȋͳȌ None of these
Ans: 4
Q.66. )f your company were to make a product‐such as suit
of clothes and sell that product your company will come
under which sector ?
ȋͳȌ Retailer
ȋʹȌ Business
ȋ͵Ȍ Government
ȋͳȌ Service
ȋͳȌ None of these
Ans: 2
Q.67. Cost that do not vary with production or sales level are
called‐
ȋͳȌ fixed costs
ȋʹȌ Variable cost
ȋ͵Ȍ Standard costs
ȋͳȌ )ndependent‐costs
ȋͳȌ None of these
Ans: 1
Q.68. Consumer )nformation source‐
ȋͳȌ Personal source and commercial source
ȋʹȌ Public source
ȋ͵Ȍ experiential source
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ȋͳȌ all of the above
ȋͳȌ None of these
Ans: 4
Q.69. Zero‐based budgeting ȋZBBȌ means‐
ȋͳȌ A tool of marketing cost
ȋʹȌ a tool for financial analysis
ȋ͵Ȍ each year, budgeting starts from a scratch.
ȋͳȌ a certain percentage of sales
ȋͳȌ both ͳ& ʹ.
Ans: 3
Q.70. hich of the following expresses Maslow's Motivation
theory best‐‐‐‐
ȋͳȌ )mportance of Motivation for customer development
ȋʹȌ Why people are driven by particular need at particular
times.
ȋ͵Ȍ Where human needs are arranged in a hierarchy.
ȋͳȌ All of the above
ȋͳȌ None of these
Ans: 4
Q.71. The long term objective of marketing is‐
ȋͳȌ Customer satisfaction
ȋʹȌ Profit maximization
ȋ͵Ȍ Cost cutting
ȋͳȌ Profit maximization with customer satisfaction
ȋͳȌ None of these
Ans: 4
Q.72. Which among the following is statistical indicator for
equality in income distribution‐
ȋͳȌ Gini Coefficient
ȋʹȌ Price )ndices
ȋ͵Ȍ GNP
ȋͳȌ GDP
ȋͳȌ None of these
Ans: 1
Q.73. Short term planning focuses on‐
ȋͳȌ Functional plans
ȋʹȌ Long term objective
ȋ͵Ȍ Specific goal
ȋͳȌ Both ͳ& ͵
ȋͳȌ None of these
Ans: 4
Q.74. )n marketing terms Attitude can best be defined as a ‐
ȋͳȌ Rude behaviour of Salesperson
ȋʹȌ Rude behaviour of consumer
ȋ͵Ȍ Mental state of consumer
ȋͳȌ Ego of the marketing executive
ȋͳȌ None of these
Ans: 3
Q.75. Reference group influences Vis‐a‐Vis consumption
decision is a function of the‐‐‐‐
ȋͳȌ Product Category
ȋʹȌ Group characteristics
ȋ͵Ȍ Group communication process
ȋͳȌ All of these
ȋͳȌ None of these
Ans: 4
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Q.76. Just in time ȋJ)TȌ technique is getting wider acceptance
world over. The technique was first introduced in‐
ȋͳȌ )ndia
ȋʹȌ America
ȋ͵Ȍ Japan
ȋͳȌ None of these
ȋͳȌ All of these
Ans: 3
Q.77. The level of commitment that consumers feel towards
a given brand is called‐
ȋͳȌ Brand equity
ȋʹȌ Brand Name
ȋ͵Ȍ Brand loyalty
ȋͳȌ None of these
ȋͳȌ All of these
Ans: 3
Q.78. Assigning specific Jobs and work places to the selected
candidates is known as‐
ȋͳȌ Placement
ȋʹȌ Recruitment
ȋ͵Ȍ Transfer
ȋͳȌ Promotion
ȋͳȌ All of these
Ans: 1
Q.79. As a councillor, a personnel manager‐
ȋͳȌ Reminds the management of moral obligations towards
employees.
ȋʹȌ Encourages the employees.
ȋ͵Ȍ Tries to settle the disputes between labour &
management.
ȋͳȌ All of these
ȋͳȌ None of these
Ans: 2
Q.80. )nformation systems can assist manager by ‐
ȋͳȌ Providing information
ȋʹȌ Providing data on internal sources
ȋ͵Ȍ Directing
ȋͳȌ All of the above
ȋͳȌ None of these
Ans: 4
Q.81. Warehouse Management does not include ‐
ȋͳȌ Space determination
ȋʹȌ Stock layout
ȋ͵Ȍ Stock design
ȋͳȌ Stock placement
ȋͳȌ Order picking procedure
Ans: 5
Q.82. A marketing technique where marketer plays a specific
role in a particular segment is called ‐
ȋͳȌ Mass Marketing ȋʹȌ
Niche marketing
ȋ͵Ȍ Strategic Marketing
ȋͳȌ Communication Marketing
ȋͳȌ None of these
Ans: 2
Q.83. Which among the following is not an example of
convenience goods?
ȋͳȌ Tea
ȋʹȌ Newspaper
ȋ͵Ȍ Coffee
ȋͳȌ Shirts
ȋͳȌ None of these
Ans: 4
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Q.84. )n Marketing Mix ͳPǯs )mply ‐
ȋͳȌ Product, Price, Place, Promotion
ȋʹȌ Product, Price, Policy, Place
ȋ͵Ȍ Place, People, Product, Promotion
ȋͳȌ All of the above
ȋͳȌ None of these
Ans: 1
Q.85. )n Market segmentation which among the following is
not an economic component‐
ȋͳȌ Age
ȋʹȌ Gender
ȋ͵Ȍ Both ͳand ʹ
ȋͳȌ )ncome level
ȋͳȌ Taxes
Ans: 3
Q.86. Which among the following is a feature of good
forecasting method ‐
ȋͳȌ Accuracy
ȋʹȌ Simplicity
ȋ͵Ȍ Economy
ȋͳȌ Availability
ȋͳȌ All of these
Ans: 5
Q.87. A person who ultimately determines any part or whole
of the buying decision is called‐
ȋͳȌ Decider
ȋʹȌ Buyer
ȋ͵Ȍ User
ȋͳȌ )nfluencer
ȋͳȌ None of these
Ans: 1
Q.88. a firm sells off part of its business to another it is
called‐
ȋͳȌ Diversification
ȋʹȌ Divestment
ȋ͵Ȍ Pruning
ȋͳȌ Strategy
ȋͳȌ Joint venture
Ans: 2
Q.89. Buyer Resistance means ‐
ȋͳȌ Buyers fighting with the salesman
ȋʹȌ Reluctant salesman
ȋ͵Ȍ )ndifferent Salesman
ȋͳȌ (esitant buyers
ȋͳȌ None of these
Ans: 4
Q.90. Digital Bank can be resorted through ‐
ȋͳȌ Mobile phones
ȋʹȌ )nternal
ȋ͵Ȍ Telephones
ȋͳȌ All of these
ȋͳȌ None of these
Ans: 4
Q.91. ve in the sale of one of the following ‐
ȋͳȌ Debit – Card
ȋʹȌ Credit‐ Cards
ȋ͵Ȍ )nternal‐ Banking
ȋͳȌ Auto Loan
ȋͳȌ All of these
Ans: 5
Q.92. Target market for debit card is ‐
ȋͳȌ All existing account holder
ȋʹȌ All sales persons
ȋ͵Ȍ All NR)ǯs
ȋͳȌ All (N)ǯs
ȋͳȌ All of these
Ans: 1
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Q.93. SME means ‐
ȋͳȌ Small and medium enterprises
ȋʹȌ Small scale marketing entities
ȋ͵Ȍ Small & medium establishments
ȋͳȌ None of these
Ans: 1
Q.94. DzOut‐sourcing means service rendered by ‐
ȋͳȌ Outside agencies
ȋʹȌ Other departments of the company
ȋ͵Ȍ Employees other than the sales person
ȋͳȌ Marketing department
ȋͳȌ None of these
Ans: 1
Q.95. promotion involves, the incorrect option‐ ȋͳȌ
Building product awareness
ȋʹȌ Creating interest
ȋ͵Ȍ Providing )ntonation ȋͳȌ
Designing new product
ȋͳȌ None of these
Ans: 4
Q.96. DSA Means ‐
ȋͳȌ District sales Authority ȋʹȌ
Direct Selling Agent
ȋ͵Ȍ Distributor and Sales agent
ȋͳȌ None of these
ȋͳȌ All of these
Ans: 2
Q.97. DzConversiondz in sales language means ‐
ȋͳȌ Converting a buyer into a seller
ȋʹȌ Converting a seller into a buyer
ȋ͵Ȍ Converting a prospect into customer
ȋͳȌ All of these
ȋͳȌ None of these
Ans: 3
Q.98. Bank Marketing is treated as ‐
ȋͳȌ Transaction marketing ȋʹȌ Service marketing
ȋ͵Ȍ )ndoor marketing
ȋͳȌ all of these
ȋͳȌ None of these
Ans: 2
Q.99. Leads can be provided by ‐
ȋͳȌ friends relatives
ȋʹȌ Websites
ȋ͵Ȍ Directories
ȋͳȌ All of these
ȋͳȌ None of these
Ans: 4
Q.100. Marketing is – Find the wrong option ‐
ȋͳȌ an ancient concept
ȋʹȌ a modern concept
ȋ͵Ȍ a continuous affair
ȋͳȌ a team effort
ȋͳȌ None of these
Ans: 1
Q.101. Customerǯs Relationship with the Bank is influenced
by ‐
ȋͳȌ Customerǯs attitudes ȋʹȌ
Attitude of bank staff
ȋ͵Ȍ Attitudes of salesperson
ȋͳȌ Good service
ȋͳȌ All of these
Ans: 5
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Q.102. Delivery channel other than Bank counters are‐
ȋͳȌ ATMǯs
ȋʹȌ )nternet Banking
ȋ͵Ȍ Mobile Banking
ȋͳȌ Tele Banking
ȋͳȌ All of the above
Ans: 5
Q.103. The Sequence of a sales process is ‐
ȋͳȌ Lead generation, call, presentation & sale
ȋʹȌ Sales, presentation, lead generation, call
ȋ͵Ȍ Lead generation, call, sale & presen tation
ȋͳȌ There is no sequence required
ȋͳȌ None of these
Ans: 1
Q.104. Automated Teller machines ȋATMsȌ are innovation
for the banking industry. )n terms of the service industry this
is an innovation in the – element of the marketing mix.
ȋͳȌ Pricing
ȋʹȌ Promotion
ȋ͵Ȍ Distribution
ȋͳȌ Product
ȋͳȌ None of these
Ans: 3
Q.105. brand is BEST defined as a ‐
ȋͳȌ Registered design or symbol that is displayed on the
product.
ȋʹȌ Related group of words that describe the product.
ȋ͵Ȍ Name, symbol, design or combination of these that
identifies a sellerǯs product.
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ȋͳȌ Copyrighted wordȋsȌ that give the manu facturer
exclusive ownership.
ȋͳȌ Name of the manufacturer of the product.
Ans: 3
Q.106. One distinguishing factor between a brand name and
a brand is that a brand Name.
ȋͳȌ Creates customer loyalty
ȋʹȌ Consists of word
ȋ͵Ȍ )dentifies only one item in the product mix
ȋͳȌ )mplies an organizationǯs Name
ȋͳȌ None of these
Ans: 2
Q.107. When a firm uses one of its existing brand name as
part of a brand name for an improved or new product, the
branding is called
ȋͳȌ )ndividual branding
ȋʹȌ Over all family branding
ȋ͵Ȍ Line family branding
ȋͳȌ Brand extension branding
ȋͳȌ None of these
Ans: 4
Q.108. A carton of orange juice has no brand name and on
the package only the name of the product Ǯ Orange Juiceǯ is
written. This is an example of ‐
ȋͳȌ a manufacturerǯs brand
ȋʹȌ an own label brand
ȋ͵Ȍ a no frills brand ȋͳȌ
a generic brand
ȋͳȌ None of these
Ans: 4
Q.109. When
branding is used, all of a firmǯs products
are branded with the same name or at least part of the name:
ȋͳȌ )ndividual
ȋʹȌ Trademark
ȋ͵Ȍ Family
ȋͳȌ Selective
ȋͳȌ Extension
Ans: 3
Q.110. Labeling is important for three reasons‐ promotional
and legal reasons. What is the third reason?
ȋͳȌ Marketing
ȋʹȌ Branding
ȋ͵Ȍ Strategic
ȋͳȌ )nformational
ȋͳȌ None of these
Ans: 4
Q.111. Labeling is important for informational, legal & ‐
reasons ‐
ȋͳȌ Marketing
ȋʹȌ Branding
ȋ͵Ȍ Strategic
ȋͳȌ Promotional
ȋͳȌ None of these
Ans: 4
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Q.112. The label and a soft drink can reads Dz cool and
reforesting for what reason are these words used?
ȋͳȌ To provide information
ȋʹȌ To encourage multiple purchases
ȋ͵Ȍ To promote the product
ȋͳȌ To satisfy legal requirements
ȋͳȌ None of these
Ans: 3
Q.113. Multiple packaging is ‐
ȋͳȌ Likely to increase demand
ȋʹȌ The same as family packaging
ȋ͵Ȍ The most effective type of packaging
ȋͳȌ The most expensive
ȋͳȌ None of these
Ans: 2
Q.114. Marketers should view packaging as a major strategic
tool, especially for ‐
ȋͳȌ Consumer Convenience products
ȋʹȌ )ndustrial products
ȋ͵Ȍ Consumer Shopping products
ȋͳȌ Specialty products
ȋͳȌ None of these
Ans: 1
Q.115. The first step in selling process‐
ȋͳȌ Pre‐approach
ȋʹȌ approaching the customer
ȋ͵Ȍ Making the presentations
ȋͳȌ Prospecting
ȋͳȌ None of these
Ans: 4
Q.116. Before Contacting acceptable prospects, a salesperson
for an industrial cleaning equipment company analyzes
information about the prospects, product need, feeling about
brands, and personal characteristics. This process is called ‐
ȋͳȌ Prospecting
ȋʹȌ pre approach
ȋ͵Ȍ approach
ȋͳȌ making the presentation
ȋͳȌ Preparing
Ans: 5
Q.117. Which of the following is most likely to stimulate
customer loyalty ‐
ȋͳȌ Coupons
ȋʹȌ Sweepstakes
ȋ͵Ȍ Frequent user incentives
ȋͳȌ Premiums
ȋͳȌ Samples
Ans: 3
Q.118. A good definition of
would be that it
consists of direct connections with carefully targeted
individual consumers to both obtain an immediate
response and cultivate lasting customer relationships‐
ȋͳȌ advertising
ȋʹȌ direct marketing
ȋ͵Ȍ sales promotion
ȋͳȌ public relations
ȋͳȌ None of these
Ans: 2
Q.119. Personal selling tries to achieve three general goals
finding prospects, convincing prospects to buy and ‐
ȋͳȌ Monitoring new products being developed
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ȋʹȌ Being aware of competitors sales activities
ȋ͵Ȍ Avoiding repeat sales
ȋͳȌ Keeping customer satisfied
ȋͳȌ None of these
Ans: 4
Q.120. "Pure Banking Nothing Else" ‐ Advertisement title
belongs to which Bank ?
ȋͳȌ Allahabad Bank
ȋʹȌ State Bank of )ndia
ȋ͵Ȍ Canara Bank
ȋͳȌ Union Bank
ȋͳȌ )ndian Overseas Bank
Ans: 2
Q.121. Which of the following statement is FALSE ?
ȋͳȌ Marketing is a consumer – oriented process.
ȋʹȌ Marketing is much more than selling and advertising.
ȋ͵Ȍ The concept of marketing is a narrow term.
ȋͳȌ Marketing starts even before production starts.
ȋͳȌ Marketing helps the enterprise to adapt to the changing
conditions and circumstances.
Ans: 3
Q.122. Which of the following organization gave the
definition – ǮMarketing is concerned with the people and
activities involved in the flow of goods and services from
producer to consumerǯ
ȋͳȌ American Marketing Association
ȋʹȌ UK institute of Marketing
ȋ͵Ȍ University of Regina ȋͳȌ
(arvard Law School
ȋͳȌ University of Chicago
Ans: 1
Q.123. Which of the following is NOT one of the
characteristics of services ?
ȋͳȌ Perishability
ȋʹȌ Variability
ȋ͵Ȍ Customer Participation ȋͳȌ
Tangibility
ȋͳȌ )nseparability
Ans: 4
Q.124. Which of the following sector comes under the
services sectors ?
ȋͳȌ Tourism
ȋʹȌ Legal
ȋ͵Ȍ Transportation ȋͳȌ
Communication
ȋͳȌ All of these
Ans: 5
Q.125. Expand SWOT.
ȋͳȌ Strengths, Width, Opportunities, Threats
ȋʹȌ Security, Weaknesses, Opportunities, Threats.
ȋ͵Ȍ Strengths, Weaknesses, Opportunities, Threats
ȋͳȌ Society, Weaknesses, Opportunities , Travel
ȋͳȌ Systems, Weaknesses, Opportunities, Travel
Ans: 3
Q.126. Which of the following is NOT a part of ǮProduct Life
Cycleǯ ?
ȋͳȌ )ntroduction
ȋʹȌ Growth
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ȋ͵Ȍ Saturation
ȋͳȌ )nflation
ȋͳȌ Maturity
Ans: 4
Q.127. What is meant by BʹB E‐business Model ?
ȋͳȌ Bank‐to Business
ȋʹȌ Business‐to Bank
ȋ͵Ȍ Building‐to Business ȋͳȌ
Business –to Broadcast
ȋͳȌ Business‐to Business
Ans: 5
Q.128. Describe BʹC model of e‐business.
ȋͳȌ Selling of products and services to corporates.
ȋʹȌ Selling of products and services directly to consumers.
ȋ͵Ȍ Consumers name own prices, which businesses can
accept or decline.
ȋͳȌ Businesses selling to local state, and federal agencies.
ȋͳȌ Consumers selling directly to other consumers.
Ans: 2
Q.129.
ȋͳȌ )ndirect
Marketing
ȋʹȌ Field Marketing
ȋ͵Ȍ Virtual Marketing
ȋͳȌ Direct Marketing
ȋͳȌ Online Marketing
Ans: 4
Q.130. What is M‐marketing?
ȋͳȌ Mobile Marketing
ȋʹȌ Management Marketing
ȋ͵Ȍ Model Marketing
ȋͳȌ Modern Marketing
ȋͳȌ Mind Marketing
Ans: 1
Q.131. What are specialty stores?
ȋͳȌ Stores that specializes in electronic goods only.
ȋʹȌ Stores that specializes in a single line of goods with a
deep assortment to give wider choice to customers.
ȋ͵Ȍ Stores that are managed by hawkers, pedlars, street
vendors.
ȋͳȌ Stores that offer great shopping convenience to
customers.
ȋͳȌ Stores that specializes in selling books only.
Ans: 2
Q.132. What is concept Marketing ?
ȋͳȌ )t is the type of marketing in which manufactures own
outlets and exclusive show rooms.
ȋʹȌ )t is the factory outlets owned and operated by retailers.
ȋ͵Ȍ )t is an act of converting a new concept into a product.
ȋͳȌ )t is the concept of marketing through sending messages
on mobiles.
ȋͳȌ None of these
Ans: 3
Q.133. Expand )CDT Model.
ȋͳȌ )nformation, communication, Transaction and
Distribution.
ȋʹȌ )nvestment, communication, transaction and distribution.
ȋ͵Ȍ )nternet, carrier, Transaction and Distribution.
ȋͳȌ )nternet, communication, Transport and Distribution.
ȋͳȌ )nformation, communication, Transportation and
Distribution. Ans: 1
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Q.134. An advertisement is not for
.
ȋͳȌ Suggesting new uses of product.
ȋʹȌ Explaining how a product works.
ȋ͵Ȍ Telling about a new product.
ȋͳȌ Building brand preferences.
ȋͳȌ None of these
Ans: 2
Q.135. Which of the following is NOT a base for Market
segmentation ?
ȋͳȌ Behavioral Segmentation ȋʹȌ
Demographic Segmentation ȋ͵Ȍ
Geographic Segmentation
ȋͳȌ Psychographic segmentation
ȋͳȌ Status Segmentation
Ans: 5
Q.136. Which of the following is NOT an important
component of ǮPROMOT)ONAL M)Xǯ?
ȋͳȌ Advertising
ȋʹȌ Personal selling
ȋ͵Ȍ Sales Promotion
ȋͳȌ Publicity
ȋͳȌ Total quality Management Ans: 5
Note: There are five important components in promotional
mix‐
1. Advertising
2. Personal Selleing
3. Sales promotion.
4. Publicity and public relations.
5. Direct Marketing
Q.137. non‐ personal mass communication by an
sponsor.
ȋͳȌ Unidentified
ȋʹȌ )dentified
ȋ͵Ȍ Powerful
ȋͳȌ Spontaneous
ȋͳȌConvenient
Ans: 2
Q.138. Which of the following factors do not affect the
ǮPricing Policyǯ of a company ?
ȋͳȌ Cost
ȋʹȌ Demand
ȋ͵Ȍ Competition
ȋͳȌ Distribution Channel
ȋͳȌ Standard of living
Ans: 5
Q.139. The task of creating strong customer loyalty is called:
ȋͳȌ Accountable Marketing
ȋʹȌ Total Quality Marketing
ȋ͵Ȍ Relationship Marketing
ȋͳȌ Direct Marketing
ȋͳȌ None of these
Ans: 3
Q.140. What is meant by the term ǮBrand insistence?
ȋͳȌ A buyer will buy the brand but has an open mind to try
another brand.
ȋʹȌ A buyer insists on purchasing one brand only and will not
accept a substitute.
ȋ͵Ȍ A buyer has no knowledge of the existence of brand.
ȋͳȌ A buyer favors the purchase of the brand
ȋͳȌ A buyer has a strong attachment to the brand and will not
accept a substitute if brand is available.
Ans: 2
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Q.141. Which of the following statements is correct?
ȋͳȌ Marketing is the term used to refer only to the sales
function within a firm.
ȋʹȌ Marketing managers usually donǯt get involved in
production or distribution decisions.
ȋ͵Ȍ Marketing is an activity that considers only the needs of
the organization, not the needs of society as a whole.
ȋͳȌ Marketing is the activity, set of institutions, and
processes for creating, communicating, delivering and
exchanging offerings that have value for customers, clients,
partners, society at large.
ȋͳȌ None of these
Ans: 4
Q.142. The term marketing refers to ———‐
ȋͳȌ New product concepts and improvements
ȋʹȌ Advertising and promotion activities
ȋ͵Ȍ A philosophy that stresses customer value and
satisfaction
ȋͳȌ Planning sales campaigns
ȋͳȌ None of these
Ans: 3
Q.143. )n the history of marketing, when did the production
period end?
ȋͳȌ )n the late ͳͺͳͳ
s ȋʹȌ
)n the early ͳͻͳͳ
s ȋ͵Ȍ )n
the ͳͻʹͳs
ȋͳȌ After the end of the Second World War
ȋͳȌ None of these
Ans: 3
Q.144. A marketing philosophy summarized by the phrase Dza
good product will sell itselfdz is characteristic of the ———
period.
ȋͳȌ Production
ȋʹȌ Sales
ȋ͵Ȍ Marketing
ȋͳȌ Relationship
ȋͳȌ None of these
Ans: 1
Q.145. Which of the following factors contributed to the
transition from the production period to the sales period?
ȋͳȌ )ncreased consumer demand
ȋʹȌ More sophisticated production techniques
ȋ͵Ȍ )ncrease in urbanization
ȋͳȌ The Great Depression
ȋͳȌ None of these
Ans: 2
Q.146. An organisation with a ———— orientation assumes
that customers will resist purchasing products not deemed
essential.
ȋͳȌ Production
ȋʹȌ Marketing
ȋ͵Ȍ Relationship
ȋͳȌ Sales
ȋͳȌ None of these
Ans: 4
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Q.147. )n the relationship marketing firms focus on ———
relationships with —————.
ȋͳȌ Short term; customers and suppliers
ȋʹȌ Long term; customers and suppliers
ȋ͵Ȍ Short term; customers
ȋͳȌ Long term; customers ȋͳȌ
None of these
Ans: 2
Q.148. Political campaigns are generally examples of ———.
ȋͳȌ Cause marketing
ȋʹȌ Organization marketing
ȋ͵Ȍ Event marketing
ȋͳȌ Person marketing
ȋͳȌ None of these
Ans: 4
Q.149. The Coca Cola organisation is an official sponsor of
the Olympics. The firm is engaging in ——
ȋͳȌ Place marketing
ȋʹȌ Event marketing
ȋ͵Ȍ Person marketing
ȋͳȌ Organization marketing
ȋͳȌ None of these
Ans: 2
Q.150. Todayǯs marketers need …....
ȋͳȌ Neither creativity nor critical thinking skills
ȋʹȌ Both creativity and critical thinking skills
ȋ͵Ȍ Critical thinking skills but not creativity
ȋͳȌ Creativity but not critical thinking skills
ȋͳȌ None of these
Ans: 2
Quick Notes:
1. Market May Comprise of:
i. One seller and many buyers
ii. Many sellers and one buyer
iii. Many sellers and Many buyers
iv. Few sellers and Many buyers
v. Many sellers and Few buyers
2. A Dzlikelydz interested customer of the bank is termed as
prospect.
3. )n Marketing, calling on the prospective customers is
known as a call.
4. Division of the whole market into relatively
homogeneous groups is called Market Segmentation.
5. Marketing Guru Philip Kotler defines market
segmentation as the subdivision of a market into
homogeneous subjects of customers.
6. Marketing Mix: )t is the set of marketing tools that a
firm uses to pursue its marketing objectives in the target
market.
7. E. Jerome McCarty proposed a classification of marketing
mix in four key areas:
1. Product
2. Price
3. Place
4. Promotion
8. SWOT Analysis: A tool used by organization to help the
firm to establish its strength.
S – Strengths
W – Weakness
O – Opportunity
T ‐ Threats
Note: Strengths and Weakness are – )nternal Function
Opportunity and Threats are ‐ External Function
9. 4 Stages of Product Life Cycle (PLC):
i. )ntroduction
ii. Growth
iii. Maturity
iv. Decline
10. Brand: Brand is defined as Dza name, term, sign and
symbol or a combination of these, that identifies the
maker or seller of the product
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11. Brand Equity: )t refers to the value of the Brand.
12. JIT – Just in Time
13. MRTP – Monopolies and Restrictive Trade Practices
14. IMC – )ntegrated Marketing Communications
15. )n Double win strategy customer gets price debate.
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16. Monopoly (only one seller) exists when a specific person or enterprise is the only supplier of a particular commodity,
which relates to a single entity's control of a market to purchase a good or service.
17. Oligopoly ȋfew sellersȌ which consists of a few entities dominating an industry.
18. MRP – Manufacturing Resource Planning
19. HNI – (igh Networth )ndividual
20. The Concept of Goriila Marketing is introduced by J.C. Levinson.
21. The Method of sending promotional items to clients is called Drip Marketing.
22. Marketing via e‐mail falls under the category of direct marketing.
23. CTR ȋClick Through RateȌ is related to Advertising metrics.
24. Creating a buzz in the industry is an example of Viral Marketing.
25. A non – traditional, low cost, flexible and highly effective marketing is termed as Goriila Marketing.
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