business.trustpilot.com Integrations Guidelines Trustpilot Partnerships Program These guidelines apply to any use by partners and customers of Trustpilot’s Public API. Violation of these guidelines may result in the closing down of your access to Trustpilot’s Public API and termination of your agreement with Trustpilot. 1 Overview Trustpilot’s Public API enables merchants to get real time content from Trustpilot, such as the TrustScore, total number of reviews, as well as a list of a merchant’s reviews, which can be ordered by date of publication, language or number of stars. Our content can be displayed on any device, from computers and tablets to mobile phones. While our API gives you complete flexibility in terms of how you choose to display this content, you must do so in a meaningful, utterly transparent and non-misleading way for consumers. This is why we have the following requirements in addition to the agreement in place between you and us. 2 Display Requirements Do: Always display accurate TrustScore and number of reviews. Always display the latest version of the review as users are allowed to edit the content of their review at any time. When using Trustpilot resources, please only use the logos, star images, and URLs that are provided by Trustpilot through the API. See below for a full description of the images that are available. Don’t: Don’t display inaccurate information. The TrustScore, number of stars, and number of reviews, need to be in line with the information displayed on the Trustpilot website. Don’t edit the content or information of a review. Don’t edit the review author information. Don’t index the reviews to get rich snippets which is against Google’s Usage guidelines for rich snippets. Don’t display the reviews as your own data which means you should not copy the reviews within your source code, it is considered as duplicate content and it is against Google guidelines for scrapped content. 3 Branding Requirements Logo The logo image can be displayed on both dark and white backgrounds, in 3 sizes. 120x18 pixels, 255x38 pixels, 510x76 pixels 120x18 pixels, 255x38 pixels, 510x76 pixels 4 Branding Requirements Correct Use of the Logo Dark Background Black Background Dark Photo Dark Textured background 5 White Background Light Background Light Photo Light Textured background Branding Requirements Incorrect use of the Logo Dark Background Dark photos Patterns Bright multi-colour backgrounds 6 White Background Light photos Patterns Bright multi-colour backgrounds Branding Requirements Logo Clear Space The letterform should be located to the right of the Trustmark, but is not required. The distance between the Trustmark and the letterform is 20% the height/ width of the Trustmark. The Logo should have surrounding clear space matching the height/width of the Trustmark where possible. But never lower than 20%. 7 Branding Requirements Trustpilot Icons and Stars The Trustpilot checkbox icon is available in 4 sizes. 40x40 pixels, 100x100 pixels, 230x230 pixels, 560x560 pixels Trustpilot star images are also available in one size, depicting no stars, one star, two stars, three stars, four stars and five stars. 8 Best Practices Trustpilot recommends not to use exaggerated filtering or ordering while displaying the reviews. Consumers should be given the opportunity to filter and order individual reviews as preferred. 9 Integration Example Trustpilot collects independent reviews from authentic consumers. Trustpilot content and reviews more specifically must display a “Powered by the Trustpilot” stamp and Trustpilot logo and icon, which links to the Trustpilot website. 10 Thank you 11