Careers in
Media
Communication
Design
TWO YEARS
INTERNATIONAL DIPLOMA
D G
IGITAL
ESI N
& RAPHICS
C O N TA C T U S
B. D. Somani Institute of Art & Fashion Technology
G. D. Somani Memorial School,
Cuffeparade, Mumbai 400 005.
Tel.: 22180324 / 22180274
www.bdsomani.com
TWO YEARS
INTERNATIONAL DIPLOMA
D G
IGITAL
ESI N
& RAPHICS
CORE SUBJECTS
ü
Foundation Arts
ü
Advertising
ü
Branding
ü
Marketing
ü
Digital Animation
ü
Digital Video Production
ü
Digital Photography
PEARSON BTECH LEVEL 5
HIGHER NATIONAL DIPLOMA
IN GRAPHIC DESIGN
Duration 2 years, minimum qualification std 12th
PEARSON
Pearson group is the UK's largest awarding body offering
academic and vocational qualifications globally.
Pearson is present in 92 countries across the globe with over
5400 educational centers.
Four million students register annually for Pearson
qualifications globally.
All of Pearson qualifications are accredited and regulated by
the Qualifications and Curriculum Development Agency
(QCDA) and Office of Qualifications and Examinations
Regulation (Ofqual), a body of the UK government.
ü
Print & Graphic Design
ü
Web Design & Interactive Media
Digital Design and Graphics programme has
been designed and developed by industry
experts and academia, as the traditional
programme lacks in professional competencies
that are demanded by the industry
Digital Design and Graphics is the interaction of
advertising, marketing, graphic design,
publishing, package design, video production,
web design, interactive media and digital
photography.
This programme provides expertise required by
the 21st century digital designer working across
converging new media.
BTEC LEVEL 5 HIGHER NATIONAL DIPLOMA IN GRAPHIC DESIGN
Credits Level
No Unit title
1 Visual Communication in Art and Design
15
4
2
Ideas Generation and Development in
Art and Design
15
4
3
Contextual and Cultural Referencing in
Art and Design
15
4
4 Professional Practice in Art and Design
15
5
Project Design, Implementation and
Evaluation
20
5
6 Advertising Campaigns
15
4
7 Copyrighting for Advertising
15
5
8 Typographic Skills
15
4
9 Typographic Ideas
15
5
15
5
15
5
15
5
Communication with Images in Art and
Design
15
5
14 Interactive Media Design & Prototyping
15
4
15 Interactive Media Web Authoring
15
5
16 Interactive Media Presentation
15
5
15
4
5
10 Corporate Identity in Graphic Design
11
Art, Design and Media Practice within
the Digital Environment
12 Digital Image Creation and Development
13
17
2D, 3D and Time-based Digital
Applications
Total Credits
260
INTRODUCTION
The Multimedia, Animation, Gaming and Design industry has
seen unlimited growth in the recent years .
The tremendous growth of entertainment, TV, publishing, IT,
mobile internet and wireless handheld devices industries has
increased the demand for multimedia and design
professionals by leaps and bounds.
B.D. Somani institute provides students with the necessary
instruction for creating effective communication pieces,
through visual designs that transform text and images.
The intensive courses offered by the institute demands a high
level of commitment by the students to help them fully
exploit their skills, as well as to maximize their employment
and entrepreneurial potential.
Students first acquire a thorough knowledge of core software
applications, then focus on developing their individual design
portfolios. They are trained to analyze clients’ requirements,
and work out the correct solutions, using industry software
and effective resources management.
Graduates are fully equipped to set new standards, as
creative designers and developers, for design studios, image
bureaus, advertising agencies, printing firms, digital imaging
production houses, and in video production, web-casting,
television broadcasting, or even as freelancers.
SUMMARY OF GRADES
BTEC Higher National Diploma in Graphic Design grading pattern:
In order to achieve a
pass in a unit
All learning outcomes and associated
assessment criteria have been met.
In order to achieve a
merit in a unit
Pass requirements achieved All merit grade
descriptors achieved.
In order to achieve a
distinction in a unit
Pass and merit requirements achieved All
distinction grade descriptors achieved.
You must achieve at least a minimum of a Pass grade in all
assignments to successfully complete the programme.
ON COMPLETION OF HND
On successful completion of your HND course you will receive
a diploma to certify that you have followed and completed
the course in a recognized area of study.
The qualification allows you to either apply for a top-up
degree in the UK / US / Australia or you can directly step into
your chosen career path.
ASSESSMENT
The qualification is assessed by submission of a combination
of practical project work, written and visual reports, formal
essays and student presentations.
All studied course units will require students to submit work
using a combination of some or all of these forms of
submission at different points within the academic year. All
students receive deadlines and submission dates within
assignment briefs.
Grading is achieved through the submitted work reaching the
required level set out in the Edexcel grading descriptors for
the qualification, and is graded as Pass, Merit or Distinction.
The grading of work is continual and on-going throughout the
two academic years of the course.
Students will have verbal and written feedback about their
submissions and grades will be made clear within the
feedback documentation.
Graphic
Design is
Communication.
It is presenting a message in
an effective way that engages
or persuades someone to read
or act upon it. It is information
design, helping someone to
catch a bus or stop them
falling down stairs. It is
about typography and
knowing the rules. It is
about breaking the rules
but not just for the sake of it.
It is about ligatures, en-dashes,
images and screen resolutions. It is a
creative expressive but it isn't art. It is about
technology but only to get
the message across in a
better way. It is about
culture and politics. It is
exciting and fun but it is also
serious. It is about invisibility
and crystal goblets
but the most of all
it is about YOU and
ME and THEM and US.