2015
Art on the Atlanta BeltLine
Sponsorship Packet
ART ON THE ATLANTA BELTLINE
PROGRAMS & HISTORY
2015 Temporary
Exhibition
Art on the Atlanta BeltLine, the largest
temporary public art exhibition in the
southeast, returns this fall for its sixth
consecutive year. The exhibit will run
September through November and
feature the work of hundreds of visual and
performing artists. Selected installations
include sculpture, dance, murals, theater,
outdoor concerts, parades, performance art,
and more. Art on the Atlanta BeltLine turns
the paved and interim hiking trails along the
Atlanta BeltLine corridor into a linear gallery,
exemplifying the transformative nature of
Atlanta’s largest redevelopment program; a
free museum of public art and performance.
Over 300 muralists, sculptors, performers,
and more participated in the 2013 exhibition,
and the numbers keep growing. There has
been more than a 40% increase in funded art
since the project’s inception, proving that
there is a demand for public art in Atlanta.
Learn more at art.beltline.org
Community Reach
// Estimated Attendance for 2014 Lantern Parade
•23,000+
// Social Media
• Facebook: 40,400+ fans
• Twitter: 33,900+ followers
• Instagram: 5,100+ followers
• Mobile Apps: 5,500+ downloads
// E-Newsletter
• General List: 21,800+ subscribers
// beltline.org
• 424,228 Visits
• 275,591 Unique Visits
• 62.6% New Visitor
• 37.4% Returning Visitor
• 1,309,932 Page views
• 3.09 Views Per Unique Visitor
• Avg. Time On Page: 00:03:04
// art.beltline.org
• 66,902 Sessions
• 50,291 Users
• 114,009 Page views
• 98,603 Unique page views
• 1.70 Pages per Session
• 74.4% New Visitor / 25.6% Returning
• Average Time Spent on Page: 00:01:40
Statistics reflect 2014 usage
History of Art on the
Atlanta BeltLine
From the first exhibition in 2010, Art on the
Atlanta BeltLine has positioned emerging
and established Atlanta artists side-byside, providing a platform for public art and
community dialogue. Selections are made by a
panel of art administrators, critics, community
representatives, and professional artists
and performers. The exhibition runs from
September through November, featuring visual
installations and performances. Year over year,
the number of projects has increased, as well as
the popularity of the exhibition. The Eastside
Trail is expected to play host to more than one
million visitors annually.
Art on the Atlanta BeltLine is an effort made
possible by a working group of volunteers. The
project draws visitors to the Atlanta BeltLine as
a key component of the project, and showcases
the continuing progress and success of one of
the most transformative revitalization efforts
ever undertaken in the southeast.
About the Atlanta BeltLine
The Atlanta BeltLine is a sustainable
transportation and redevelopment
project that will provide a network
of public parks, multi-use trails,
and transit along a historic 22-mile
railroad corridor circling downtown
and connecting many neighborhoods
directly to each other. The Atlanta
BeltLine is a living, breathing part of
our community and is transforming
the city with a combination of rail,
trail, greenspace, housing and art.
It will ultimately connect 45 intown
neighborhoods, provide first and
last mile connectivity for regional
transportation initiatives, and put
Atlanta on a path to 21st century
economic growth and sustainability.
Sponsorship Benefits
AND DETAILS
Recognition as title sponsor (Art on the Atlanta BeltLine presented by [your
company] ) in all communications and materials
Presenting
Platinum
Gold
Silver
Bronze
Patron
√
Name and logo placement:
Mailings
Logo
Logo
Logo
Name
Name
Name
Printed map distributed at events and neighborhood festivals
Logo
Logo
Logo
Logo
Name
Name
Recognition on signs in featured Atlanta BeltLine segments
Logo
Logo
Logo
Logo
Name
Name
Logo + Link
Logo + Link
Logo + Link
Logo
Logo
Name
√
√
√
√
√
TBD
TBD
TBD
TBD
TBD
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√
√
√
√
√
√
Promotion:
Website Recognition
Twitter and Facebook postings
Media Promotion
Press Releases
√
Local radio interviews
√
Recognition in e-newsletters to art enthusiasts
√
√
40 people
20 people
√
√
√
3 Months
2 Months
1 Month
Feature Article
Recognition
Recognition
Recognition
10
8
6
√
√
√
Includes
Breakfast or
Lunch
√
√
$30,000
$15,000
$20,000 value
TBD
Art on the Atlanta BeltLine Events:
Private latern making workshop
Invitation to VIP Preview of Art on the Atlanta BeltLine 08/29/15
√
√
6
4
2
√
√
√
$10,000
$5,000
$2,500
$1,000
$15,000 value
$10,000 value
$5,000 value
$2,500 value
Year-Long Benefits:
Opportunity to place a collateral piece in Atlanta BeltLine Tour Packets
Recognition in members-only newsletter The Loop
Atlanta BeltLine Member Discount Card
Invitation to annual donor appreciation event
Private Atlanta BeltLine BusTour for 30 Guests
CASH SPONSOR
IN-KIND SPONSOR
In-kind contributions must be budget relieving for sponsorship credit.
Sponsorship
AGREEMENT
(________________________________________) agrees to
provide a financial sponsorship for Art on the
Atlanta BeltLine.
As a sponsor, I understand I will receive the
applicable sponsorship opportunities described
in this packet and agree to provide digital art
work for all promotional advertising. I further
understand that these opportunities will not
be valid until this agreement is signed and my
check has been issued to and accepted by the
Atlanta BeltLine Partnership.
I am pleased to sponsor Art on the Atlanta BeltLine
as a (please check box at right):
Please send this completed form to:
Atlanta BeltLine Partnership
Attn: Rob Brawner
250 Williams Street NW, Suite 2115
Atlanta, GA 30303
[email protected]
404.446.4405
Presenting
CASH SPONSOR
IN-KIND SPONSOR
$30,000
Platinum
Gold
Silver
$15,000
$10,000
$5,000
$20,000 Value
$15,000 Value
$10,000 Value
Bronze
Patron
$2,500
$1,000
$5,000 Value
$2,500 Value
Name for Recognition_______________________________________________________________________________________________________________________
Address____________________________________________ City ___________________________ State ________Zip Code_________________________________
Representative Name_______________________________________________________Title___________________________________________________________
Email ___________________________________________________Phone Number/Fax________________________________________________________________
Authorized Sponsor Signature _______________________________________________________________Date_________________________________________
Payment Information
o
A check payable to the Atlanta BeltLine Partnership is enclosed.
o
I would like to pay by VISA/Master Card/AMEX (circle one):
Card#_____________________________________________________ Exp Date_____________________ Security Code______________________________
Name on Card___________________________________ Signature__________________________________________________________________________ ___
Sponsorship proposals can be customized to your specific needs! If none of these packages sounds just right to you, please
contact Rob Brawner, Deptuty Executive Director for the Atlanta BeltLine Partnership. See left for contact info.