1. home and garden
2. home furnishings
3. sofas and chairs

P r e s s Re l e a se M ARCH 2014
T: 0844 543 9697 Export T: +44 (0) 845 123 6797 E: [email protected]
Press Release
March 2014
Sanderson launch the first ever Emma Bridgewater
Print & Wallpaper collection
Two very British brands come together this spring, as Sanderson
launch a collection of fabrics and wallpapers featuring patterns
by pottery designer, Emma Bridgewater. Drawn mainly from
existing Emma Bridgewater patterns, the fabrics and wallpapers
are a perfect reflection of the warm-hearted, cheerfully informal
style that’s made her pottery a favourite in British kitchens for
nearly 30 years.
All Emma Bridgewater pottery is designed, handmade and
decorated at their factory in Stoke-on-Trent, England, drawing
on the traditions of British pottery making in the region. Emma
started the company in 1985 when shopping for a present for her
mother. She realised there was a gap in the market for pottery
that could be used in informal kitchen living spaces, so she drew
some shapes and patterns and set out to make it herself.
Of the decision to work with Sanderson and to launch this
collection, Emma says ‘Fabrics and wallpaper seemed a natural
step for us, because putting patterns on things is what we’re all
about. We thought it would be fun to take our designs out of the
kitchen and see how they work all over the house.’
The collection consists of ten prints and seven versatile
wallpapers. Featured are iconic patterns such as Figs,
Hellebores and Polka Dot, to name but a few, together with one
exciting statement design, The Dresser, created especially for
this range. It is digitally printed and conjures up Emma’s much
loved dresser at home.
The collection is a testimony to the synergies between the
two companies. Both studios have worked closely together to
capture the hand crafted essence of the pottery and print mark
of the sponge ware. The colour palette takes its inspiration from
the studio in Stoke-on-Trent, with each design printed in the
original colours of the ceramic range. In addition to this, the
Sanderson studio has developed further colourways suitable for
all rooms in the house. As with the Emma Bridgewater ceramics
range, the colour palettes are designed so that patterns can be
mixed and matched to work together in harmony within each
colour set.
This range of predominantly mid-scale, fun and versatile
patterns in easy to combine colour sets, makes it simple to
create homely interiors for all of the family to relax in and enjoy.
Quite simply, Emma Bridgewater ‘Feels like Home’.
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2
the Dresser PRINTS
Black/Multi
223458
The Dresser wallpaper
Lion Yellow/Multi Duck Egg/Multi
223457
223456
Blush
223459
Black/Multi
213650
Duck Egg/Multi
213649
For further information, images or product requests, please contact SANDERSON press office Chalfont House, Oxford Road, Denham, Buckinghamshire UB9 4DX United Kingdom
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Pomegranate PRINTS
Black/Ochre
223429
Lion Yellow/Pink
223430
9
10
love PRINTS
Duck Egg/Plum
223431
Red
223440
Coral PRINTS
Plum
223439
T: 0844 543 9697 Export T: +44 (0) 845 123 6797 E: [email protected]
Purple
223442
Grey
223441
Rose/Pink
223454
Lion Yellow
223453
Duck Egg
223455
Purple
223452
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12
14
15
13
16
18
17
Floral damask wallpapers
Silk White
213625
Silver
213619
Daisy Spot wallpaper
Green
213620
Duck Egg
213623
Plum
213624
Black
213622
Purple
213621
Silver
213635
Grey
213633
Moss
213634
Lion Yellow
213637
Dark Rose
213636
Purple
213632
For further information, images or product requests, please contact SANDERSON press office Chalfont House, Oxford Road, Denham, Buckinghamshire UB9 4DX United Kingdom
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25
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Coral wallpaper
Silver
213626
HELLEBORE china PRINTS
Duck Egg
213627
Green
213629
Lion Yellow
213630
Rose Pink
213628
T: 0844 543 9697 Export T: +44 (0) 845 123 6797 E: [email protected]
Light Purple
213631
Rose Pink
223433
Plum/Green
223432
Egg & Feather PRINTS
Purple/Green
223434
Duck Egg/Ochre
223437
Lion Yellow/Red Green/Rose Pink Purple/Rose Pink
223438
223436
223435
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Sweet PEa wallpapers
Grey
213640
Rose Pink
213642
Polka Dot wallpapers
Linen
213639
Moss
213638
Duck Egg
213641
Light Purple
213643
Silk/White
213617
Grey
213615
Light Purple
213614
Rose/Pink
213616
Charcoal
213618
For further information, images or product requests, please contact SANDERSON press office Chalfont House, Oxford Road, Denham, Buckinghamshire UB9 4DX United Kingdom
The Prints
All fabrics are suitable for curtains and upholstery and are printed on
natural unbleached cotton; chosen to reflect the natural colour of the
earthenware clay used in the pottery.
the seabirds nest among Horned Poppies – it’s got that pure, clean
feeling of a windblown, salt-scoured beach on a blue day.’ Egg & Feather
is available in four soft pastel colourways.
Figs
LOVE
Figs is one of Emma’s earliest and most heartfelt patterns, designed in
1986, and inspired by memories of holidays in Norfolk: ‘We stayed in a
magical old house, with a wonderful kitchen garden where fig trees grew
against sun-warmed walls. It was the perfect place to dream away all
those teenage summers, and my memories are a haze of deep pleasure
and happiness - that blissful sense of absolute perfection you get in late
August, when summer’s just about to tip over into autumn.’ In addition
to the original colourway of purple/green, Figs comes in a further two
colourways red/ochre, and rose pink/moss.
Patterns based on type and words have always been a signature part of
the Emma Bridgewater range, and the distinctively graphic LOVE design
became enormously popular as soon it joined the range in 1994. ‘The
phrase “All you need is love” is often in my head. I played around with it a
bit one day, and LOVE was the result.’ Available in four colourways.
Polk a Dot
Cheery Polka Dot, created in 2002, has become a classic Emma
Bridgewater pattern, with its simple design and joyful colours that are a
nostalgic nod to 1960: ‘It’s a little bit jazzy, a little bit Carnaby Street – an
expression of that innocently optimistic era, when Britain was still coming
out of austerity, and a black and white world was suddenly being dipped
into colour.’ This fun design is available in five colourways.
Polk a Stripe
First available in 2002, Polka Stripe is a sister pattern to Polka Dot,
designed to use alongside it. The fabric retains the soft, hand-applied
look of the original pottery and is available in three colourways.
Cor al
Coral is another very early design, created in 1986. ‘I’d been looking
at old furnishing fabrics, the kind you might see in the drawing room of a
traditional country house, with reticulated, textured patterns inspired by
natural materials - mosses, corals or seaweeds. It’s a classical approach to
creating texture with pattern – you see it on old buildings too - and that’s
what I wanted to do with Coral.’ This versatile allover print comes in four
colourways.
HeartS
Inspired by drifts of confetti left on the pavement after a wedding, Hearts
is unashamedly pretty and girly. It was an instant hit when it was launched
in 2003, and has been popular ever since. Available in Rose Pink only.
Hellebore China
Romantic Hellebore was created in 2000, simply because they are plants
that Emma loves: ‘They’re such mysterious flowers, quietly braving the cold
to bloom in December and January, and they come in such unexpected
colours – I find them completely magical.’ Hellebore China is available in
three colourways.
Egg & Feather
Emma and her family spend lots of time on the Norfolk coast, and Egg &
Feather, designed in 2001, captures memories of the beach: ‘It makes me
think of walking on Blakeney Point, one of my very favourite places, where
IMAGE CAPTIONS
COVER All wallpapers and fabrics from the
Emma Bridgewater collection
1 Emma Bridgewater and Mathew Rice
2 WALLPAPER The Dresser 213650 CURTAINS
Pomegranate 223430 SOFA Lusso DLUSLU303
piped in Lusso DLUSLU329 CHAIR Love
223440 CUSHION ON CHAIR Brecon
232674 CUSHIONS ON SOFA FROM LEFT
Pomegranate 223429 backed in Coral 223453,
Saxon 232683 backed in Deben 232688,
Love 223440 backed in Polka Dot 223443,
Coral 223453, The Dresser 223458, Polka Dot
223443 BENCH CUSHIONS Polka Dot 223444
backed in Deben 232688 NAPKINS Coral
223453 and Polka Dot 223444 WALLS Cameo
White CUPBOARD PAINT Misty Mint
3 WALLPAPER The Dresser 213650 CUSHION
Polka Dot 223444 with Deben 232688
NAPKINS Coral 223453 and Polka Dot 223444
4 CUPBOARD PAINT Misty Mint BLINDS
AND CURTAINS The Dresser 223456 SHORT
CURTAIN Polka Dot 223444 CHAIR Love
Red 223440 CUSHION ON CHAIR Polka Dot
223444 piped in Deben 232688 DOG BASKET
CUSHION Deben 232688 CUSHIONS ON
BENCH FROM LEFT The Dresser 223458,
Brecon 232674 BENCH SEAT PAD Annis
232655 piped in Deben 232688
5 CUPBOARD PAINT Misty Mint BLIND
The Dresser 223456 NAPKIN Coral 223453
CURTAIN Polka Dot 223444 WALLS Cameo
White
6 CURTAINS Pomegranate 223430 CHAIR
IN FOREGROUND Love 223440 CHAIR IN
BACKGROUND Coral 223453 with sides in
Deben 232688 FOOTSTOOL Brecon 232674
with piping and base in Lusso DLUSLU329
SOFA Lusso DLUSLU303 CUSHIONS ON
BENCH Polka Dot 223444 with Deben
232688 CUSHIONS FROM LEFT ON SOFA
Pomegranate 223430 backed in Deben 232688,
Love 223440, Coral 223453, Pomegranate
223429 CUSHIONS ON CORAL CHAIR FROM
FRONT The Dresser 223458, Brecon 232674
CUSHION ON LOVE CHAIR Saxon 232683
backed in Deben 232688 WALLS Cameo White
The inspiration for this design, created in 2012, came from seeing the
rich, exotic colours of pomegranates in a market in Istanbul. ‘When I
came home, I went to the covered market in Oxford, bought some, sliced
them and started to draw them. I longed to recreate that stunning glamour
and colour.’ Pomegranate is printed in three colourways on bold grounds:
black, lion yellow and an intense duck egg.
The Dresser
Designed especially for this Sanderson collection, The Dresser is
inspired by Emma’s own kitchen dresser – the heart of her kitchen. ‘My
dresser is one of my favourite things – I’m probably more aware of what’s
on there than I am of what’s in my wardrobe. It’s filled with my own pottery,
and pieces once owned by my mum or my grandmother, combined with
family treasures like a silver pig and a Staffordshire greyhound. I love
rearranging the things on it – it’s an endlessly changing still life, and it gives
me pleasure every time I look at it. The Dresser design captures what it
means to me.’ This design is digitally printed in four striking colourways:
black, lion yellow, duck egg and blush.
The Wallpapers
Flor al Damask
Designed in 2011, this pattern is reminiscent of the cobalt blue
Staffordshire pottery designs produced during the 19th century, when
printing replaced hand painting, making patterned pottery widely
affordable and hugely popular. Turning history on its head, the design is
hand-printed onto Emma Bridgewater pottery, and this new wallpaper
design retains the look of a hand-sponged design. It is available in seven
colourways.
15 WALLS Daisy Spot 213632 WOODWORK
Silver Dust
16 CURTAINS Figs 223428 lined in Coral
223452 CUSHION Love 223442 WALLS
Canopy Green WOODWORK Oyster White
17 CURTAINS Figs 223428 TABLECLOTHS
Lusso DLUSLU302 and Coral 223452 (just
seen) NAPKINS Polka Stripe 223449 DINING
Purple/Green
223428
Pink/Grey/Yellow
223445
Emma Bridgewater and her husband, Matthew Rice, design every piece
of pottery themselves – inspired by their home, their children and even
their chickens. All their pottery is made by hand in a Victorian factory
in Stoke-on-Trent, keeping the area’s traditional skills alive and ensuring
that each piece has a real integrity. Every mug, bowl, plate and jug has its
own, very English, personality – full of charm and cheerfulness.
Emma Bridgewater is the only large manufacturer that makes all its
pottery in England – proudly contributing to Staffordshire’s heritage. It
remains a family business and employs more than 200 people in Stokeon-Trent.
18 CURTAINS Figs 223428 CUSHION Love
223442 TABLECLOTH Lusso DLUSLU302
NAPKINS Polka Stripe 223449 WALLS Canopy
Green WOODWORK Oyster White
20 WALLS Coral 213627 WOODWORK Boulder
White
22 CURTAIN Egg & Feather 223437 trimmed in
Polka Stripe 223448
23 WALLPAPER Coral 213627 CURTAINS
Egg & Feather 223437 trimmed in Polka
Stripe 223448 CHAIR Henley DHEWHE301
CUSHIONS FROM LEFT Coral 223455 piped
in Lusso DLUSLU324, Polka Stripe 223448
backed in Brianza DBRZBR308 Marlow
DHEWMA301 WOODWORK Birch White Lt.
24 CURTAIN Hellebore China 223432 CHAIR
Henley DHEWHE301 CUSHIONS FROM LEFT
Brianza DBRZBR306, Hellebore China 223432
THROW Woodford Plaid DHIGWP306 WALLS
Green Grotto
25 CURTAINS Hellebore China 223432 BLINDS
Ruskin DRUSRU316 CHAIRS FROM LEFT
Henley DHEWHE301, Pomegranate 223431
SOFA Ruskin 231419 FOOTSTOOL Brianza
DBRZBR322 WINDOW SEAT PAD Love 223439
CUSHIONS (on Henley chair, from left) Brianza
DBRZBR306, Hellebore China 223432, (on sofa,
from left) Lusso DLUSLU323, Coral 223454,
Lusso DLUSLU306, Love 223439 THROW
Woodford Plaid DHIGWP306 WALLS Green
Grotto WOODWORK Birch White Lt.
26 WALLPAPER Sweet Pea 213640 BENCH
Figs 223427 CUSHION ON BENCH Brianza
DBRZBR320 edged in Coral 223454 with
button in Lusso DLUSLU306 CUSHIONS ON
BED FROM FRONT Figs 223427 bordered in
Brianza DBRZBR320, Ruskin DRUSRU305,
Lusso DLUSLU306 BEDLINEN from the
Sanderson Bedlinen range TOWEL Cambridge
Towel in Sand from the Sanderson Towel Range
SKIRTING Kent Grey
27 WALLPAPER Sweet Pea 213640 CUSHIONS
FROM LEFT Ruskin DRUSRU305, Figs 223427
bordered in Brianza DBRZBR320, Lusso
DLUSLU306 BEDLINEN from the Sanderson
Bedlinen range SKIRTING Kent Grey
28 WALLPAPER Polka Dot 213616 CURTAINS
Hearts 223451 SOFA Ruskin DRUSRU323
CUSHIONS ON SOFA FROM LEFT Love
223441, Hearts 223451 with Bobble Fringe
232234, Hellebore China 223433 with Tilly
DMUSTI301 and Wide Braid 232219, Love
223440, Saxon 232683 CUSHION ON CHAIR
(just seen) Love 223441
29 PATCHWORK WALLPAPER All from the
Emma Bridgewater Collection CHAIR back in
Polka Dot 223445 seat in Ruskin DRUSRU323
front edge in Polka Stripe 223450 CUSHION
Love 223441 with Polka Stripe 223450 trimmed
with Wide Braid 232210 and backed in Tilly
DMUSTI301 SKIRTING Silverflake
30 WALLPAPER Polka Dot 213616 CURTAINS
Hearts 223451 lined in Tiger Stripe DMUSTS202
SOFA Ruskin DRUSRU323 CUSHIONS FROM
LEFT Tilly DMUSTI301 with applique flowers
in Hellebore China 223433, Love 223441,
Hellebore China 223433 trimmed in Wide Braid
232219, Hearts 223451 with Bobble Fringe
232234, SKIRTING Silverflake
31 CURTAINS Polka Dot 223445 with ties in
Ruskin DRUSRU323 CUSHIONS FROM LEFT
Brianza DBRZBR303, Polka Stripe 223450
WALLS Smoky Blue SKIRTING Silverflake
32 WALLPAPER The Dresser 213650
33 Original artwork of Pomegranate design
34 WALLPAPER Splatter 213646
35 & 36 WALLPAPER Splatter 213646
CUSHIONS ON CHAIR FROM LEFT Polka Dot
223443 backed in Love 223441, Saxon 232683
backed in Deben 232688, Coral 223453
SKIRTING Graphite
37 Emma Bridgewater
Polka Dot PRINTS
Red/Ochre
223426
Sponging is a straightforward and quick method of applying colour to the
unglazed body of a pot. Individual motifs or letters are pre-cut into the
sponge which is then dipped into a liquid colour and then applied to
the pot.
In 2013, Emma Bridgewater was awarded a CBE for Services to Industry.
21 WOODWORK Silverflake CURTAIN Coral
223454 STOOL Brecon 232671 TOWELS
Cambridge Rose and Tiger Stripe Rose Towels
from the Sanderson Towel Range
14 SEAT PAD Love 223439 piped in Deben
232687
The majority of the designs in the collection have been created by
using the ‘Sponging’ technique. At the start of her business, Emma’s
intention was to make pottery using traditional methods of production.
This decorative treatment was popular from the late 18th Century to the
early 20th Century. Emma found the sponging technique to be a simple
and effective way of decorating plain ware so she brought this traditional
technique back to life, giving it a modern twist.
Emma Bridgewater founded her business in 1985, three years later she
met and married Matthew Rice.
9 CURTAIN Pomegranate 223430 trimmed in
Deben 232687 CHAIR Coral 223453
13 WALLS Daisy Spot 213632 ALL
WOODWORK Silver Dust CURTAINS Deben
232692 lined in Polka Stripe 223449 DINING
CHAIR Hellebore China 223434 FABRIC
BAG Love 223442 with Polka Dot 223447
SHOPPING BAG lined in Coral 223452
Notes on Sponge Decoration
About Emma Bridgewater
8 CURTAINS Pomegranate 223430 CHAIR
Love 223440 FOOTSTOOL Brecon 232674
with piping and base in Lusso DLUSLU329
CUSHIONS FROM BACK Polka Dot 223443,
The Dresser 223456 piped in Coral 223453
12 WALLPAPER Daisy Spot 213632 CURTAINS
Deben 232692 DINING CHAIR Hellebore China
223434 CUSHION Love 223442 FABRIC
BAG Love 223442 with Polka Dot 223447
SHOPPING BAG lined in Coral 223452
WOODWORK Silver Dust
Dating from 1995, Sweet Pea was inspired by the avenues of deeply
perfumed sweet peas growing in Emma’s garden: ‘Matthew (Emma’s
husband) is an astonishingly, exuberant gardener, and his sweet peas are
incredible – he grows the pinky purple Matucana variety, the most fragrant
of all the sweet peas, and there are so many that I gather huge armfuls of
them to bring into the house. I wanted the Sweet Pea design to capture
their beauty, but also that feeling of summer days in the garden.’ It is
available in six colourways.
Daisy Spot is taken from one of the newest designs, Blue Daisy, which
was created in 2013. Its inspiration was the hand-blocked, flowersprigged patterns of Victorian wallpapers: ‘I had in my mind the idea
of an attic bedroom, papered with blue and white flowers, or perhaps
opening a drawer, lined with old, softly faded paper.’ This design is
available in six colourways.
19 CHAIR Pomegranate 223431 CUSHION
Coral 223455 WALLPAPER Coral 213627
WOODWORK Boulder White
11 WALLPAPER Floral Damask 213619 WALL
ON LEFT Silverflake WOODWORK Silverflake
STOOL Brecon 232671
Sweet Pea
Daisy Spot
CHAIR SEATS Sutton 232665 WALLS Canopy
Green WOODWORK Oyster White
10 CURTAINS Pomegranate 223430 CHAIR
Coral 223453 with sides in Deben 232688
FOOTSTOOL Brecon 232674 with piping and
base in Lusso DLUSLU329 CUSHIONS ON
CORAL CHAIR FROM FRONT Love 223440,
Saxon 232683 backed in Deben 232688,
WALLS Cameo White
Bold, modern, Splatter is one of the newest Emma Bridgewater patterns,
designed in 2013. All Emma Bridgewater pottery is hand-decorated,
and therefore each piece is very slightly different. Splatter celebrates
that uniqueness – it captures a moment in time. It is available in five
colourways.
Traditionally designs were cut out of the root of natural sponges, today
artificial sponges are used.
Polka Dot, Coral and The Dresser all exist as wallpapers as well
as fabrics.
7 CURTAINS Pomegranate 223430 SOFA
Lusso DLUSLU303 CUSHIONS FROM FRONT
Pomegranate 223430 backed in Deben 232688,
Polka Dot 223443 backed in Love 223441, Love
223440, The Dresser 223458 piped in Coral
223453, Figs 223426, Pomegranate 223429
WALLS Cameo White
FIGS PRINTS
Rose Pink/Moss
223427
Pomegr anate
Splatter
Duck Egg/Ochre
223446
T: 0844 543 9697 Export T: +44 (0) 845 123 6797 E: [email protected]
32
Hearts PRINT
Purple/Green
223447
Multi
223444
Black/Red
223443
Rose Pink
223451
Polka Stripe PRINTS
Pink/Grey/Yellow
223450
Light Green/Duck Egg
223448
Purple/Green
223449
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34
35
43
37
36
splatter
For further information, images or product requests, please contact
SANDERSON press office
Duck Egg
213648
Ink
213647
Cream/Black
213646
Plum
213644
Carbon
213645
Chalfont House, Oxford Road, Denham,
Buckinghamshire UB9 4DX United Kingdom
T: 0844 543 9697 Export T: +44 (0) 845 123 6797
E: [email protected]