APRIL 14 -15 2015
SANTA CLARA CONVENTION CENTER, SILICON VALLEY, USA
where the internet
of things connects
DIAMOND SPONSOR
PLATINUM SPONSORS
www.bluetoothworldevent.com
GOLD SPONSORS
SILVER SPONSORS
Thirsty?
Grab
an IPv6
coffee.
Visit STAND #16 to see
the IPv6 coffee machine demo
and other great Bluetooth Smart
demos.
contents
CONTENTS
Welcome
02
Health and Safety
04
Keynotes – Day 1
06
Agenda – Day 1
08
Keynotes – Day 2
11
Agenda – Day 2
13
Speakers
17
Thank you to our Sponsors
24
Exhibitor & Sponsor Profiles
25
Floor Plan
38
Bluetooth World
beacon experience partner.
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Bluetooth World 2015
01
Bluetooth SIG Welcome
WELCOME
As the organization that stands behind Bluetooth® technology,
the Bluetooth SIG is delighted to see you at Bluetooth World 2015
next week!
This event is fast becoming the place where the world’s technology
leaders, developers, analysts and media assemble to see for
themselves how Bluetooth is changing the Internet of Things from an
idea to a reality that transforms how people live, work and play. Over
the next two days, you will hear from a broad range of innovators
and entrepreneurs and how they are using Bluetooth technology to
change industries as varied as consumer electronics, medical, retail,
entertainment, and the smart home.
Mark Powell
Executive Director
Bluetooth SIG
Be sure to download our event app for iPhone or Android, which
uses Bluetooth beacons located throughout the event site to provide
you with contextual information on show happenings and an up to the
minute event agenda. And be sure to join the conversation by asking
questions, giving feedback and taking advantage of the networking
opportunities available throughout the conference.
We would like to take this opportunity to give our thanks to all of
those who have made this conference possible, especially our
speakers, panellists and moderators for their excellent contributions.
Particular thanks go to our sponsors, exhibitors and supporters –
Nordic Semiconductor, CSR, Dialog Semiconductor, Frontline, NXP,
Silicon Labs, Atmel, Cambridge Consultants, Cypress, Ellisys, iDevices,
NAC, 7layers, Cobi, Insight SIP, Mindtree, Rohde & Schwarz, emmoco,
imec, Juma, LSR and Mixby.
We hope that you enjoy your time at Bluetooth World. Our event team
will be on hand throughout to assist you, and drop by the Bluetooth
SIG’s exhibition booth to discover how our dedicated team can help
you develop your Bluetooth dream.
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Bluetooth World 2015
02
WHAT? Accelerate your conference networking through short rounds
peers – maximising your networking time onsite.
WHERE? The Speed Networking Zone - a dedicated area with
networking tables and equipment – if you’re not sure please ask one of
the team.
WHEN? At the start of the morning break, please make your way to
the area where our VIP Relations Manager and her team will be waiting
to greet you and show you to a table.
WHO? Executive Speed Networking is by invitation
only. If you are interested in taking part today
or at future events please see Hollie for more
information.
MELINDA TEMPLEMAN
VIP Relations Manager
Melinda will be on site to make sure
everything goes as it should.
Contact her for more information.
Connect with Melinda!
Phone: +1 650 396 2931
Email: [email protected]
Twitter: @Melinforma
LinkedIn: www.linkedin.com/in/meltempleman
The Speed Networking
well organized in a smooth
and pleasant atmosphere”
Javan Erfanian, Distinguished member, Bell Mobility
DAY 1:
DAY 2:
health and safety
HEALTH AND SAFETY
IN THE EVENT OF FIRE
IN THE EVENT OF A MEDICAL EMERGENCY
Should you hear the signal to evacuate, please
leave immediately by the nearest exit.
If you are using a mobile phone or dialing from
an outside line, dial 408 748 7100 or DIAL 911
directly then call security at 408-748-7100
The assembly point is located outside the front of
the building near the Fountain area.
If you are using an in-house phone dial these
extensions.
Do not stop to collect personal belongings and do
not use the lifts.
Security:408-748-7100
The fire alarm sound for the building is a two
stage alarm. In areas where you may be required
to be on “stand-by” you will hear a claxon alarm.
In the event of an accident or an emergency
contact a member of staff or dial these numbers.
Fire: 7100
When you reach the assembly point, remain there
and await further instruction.
First aid is available by calling the security officer
on 408-748-7100
IF YOU DISCOVER A FIRE
In the case of any emergency situation you must
follow instructions given by the venue staff.
Raise the alarm by: breaking the nearest break
glass point/ operating the nearest pull station or
dialling ‘7100’ on the telephone and stating the
location of the fire to the operator.
Please leave by the nearest exit and go to the
assembly point and await further instruction.
Arrangements for disabled evacuation are as
follows: the emergency response team and
Santa Clara fire department.
If you have any queries about the fire procedure
or you require special assistance in any of the
above circumstances then please approach a
member of staff.
For both safety and security purposes ensure
that gangways and fire exits are kept
unobstructed at all times and that personal
items are kept with you.
NB. If you see anything suspicious then
report it immediately to a member of staff
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Bluetooth World 2015
04
Meet our SmartBond™ products
Bluetooth® Smart: Power, Size
and System Cost Without Compromise
www.dialog-semiconductor.com/bluetoothsmart
Bluetooth World beacon experience partner.
Download now in the app store.
keynotes
KEYNOTES
CONFERENCE DAY ONE TUESDAY, APRIL 14
Analyst Breakfast Briefings
Privacy & Information Economy of Wearable Electronics & Smart Home Appliances & Devices
Angela McIntyre Research Director, Consumer Technology & Markets Gartner
8.00
Shaping the Market: Market Sizing & Market Share
• A feel for the market, the main players, where it is headed, and how wearables will play a role
Neil Mawston Executive Director, Global Wireless Practice Strategy Analytics
The Future of mHealth
• Opportunities of connected and mobile health powered by Bluetooth
• Interference, coexistence interoperability and Bluetooth in medical environments
• Health, fitness, medical devices and apps: What is the difference and what does it mean to me?
• The FDA process for medical apps and devices
Bill Saltzstein President Code Blue Consulting
Keynotes
Errett Kroeter Senior Director of Brand & Developer Marketing Bluetooth SIG
Chairman:
8.50
Bluetooth: At the Center of the Internet of Things
Mark Powell Executive Director Bluetooth SIG
9.10
The Long Tail of Smart Devices
• The difference between the “Internet of Things” and “Smart Devices”
• Addressing the UX problem if we have millions of smart devices
• Not using yesterday’s solutions for tomorrow’s problems
• How Bluetooth unlocks a new version of the web
• Physical Web Project: Infusing the web into the physical world
Scott Jenson Product Strategy Google
9.30
Enabling Cost, Size & Power Constrained IoT applications with IPv6 over Bluetooth Smart
• Beyond the “internet of my things” - Connecting things around us
• Why IPv6 over Bluetooth Smart?
• The future role of Bluetooth in IoT
Thomas Embla Bonnerud Director of Product Management Nordic Semiconductor ASA
9.50
The High Rise of Smart Buildings
• When will we have Smart Buildings?
• What is a smart building?
• Why is Bluetooth the best technology?
• The need for interoperability
• The need for low power and low cost
• The potential uses of Bluetooth Mesh & CSRmesh
Robin Heydon Global Standards Architect CSR
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Bluetooth World 2015
06
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The Smart Home in Retail
• A retailer’s perspective on smart home technologies and emerging standards
• Iris vendor onboarding process
• Enabling a clear solution for the consumer
Jason Rogers Technical Director, Smart Home Lowe’s Home Improvement
11.30
The Future Is Wearable
• Wearables for new markets, new uses and new customers
• The role of wearables in interacting with the broader IoT
• Which developments pave the way for a new generation of wearables?
• Which issues for widespread adoption require our attention?
Mark Murphy Director, Bluetooth Smart Dialog Semiconductor
11.50
PANEL: Innovations Around the Newest Bluetooth Releases
• New uses of Bluetooth
• Roadmap of releases
• Future proof technologies
• How Bluetooth enables the IoT ecosystem
• Bluetooth in various IoT segments
• What makes a product unique?
• Working and living smarter with bluetooth in industrial and commercial applications
Bill Morelli Director, Internet of Things, M2M & Digital ID IHS
Minsoo Lee Chief Research Engineer, IoT Team LG Electronics
Amy Puliafito Director of Communications Misfit
Arun Mahasenan Research Lead, Wireless Honeywell Global Labs
Clint McClellan Founder & President / Former President & Chairman
Indie Health / Continua Health Alliance
Svein-Egil Nielsen CTO Nordic Semiconductor ASA
David Bean President Frontline Test Equipment, Inc.
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Lunch
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Panelists:
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11.10
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10.10
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Bluetooth World 2015
07
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agenda
2.10Changing Dumb Devices to Smart Devices
through Bluetooth Control (Case Study)
Radek Tadajewski The Wizard of oort Founder & CEO oort
2.30Going to Market: Timing & Consumer
Learning Curve
• Reducing your time to market
• Adjusting to changing customer demand
Riku Mettälä General Manager, Wireless
Module s Silicon Labs
2.50PANEL: Platforms and Data
Interoperability
• Smarter health and fitness with
connected wearables
• Security levels for Bluetooth
Smart platforms
• Platform, system and connectivity
partnerships
• Data share
• Emerging platforms
Moderator:Chris Jones VP, Principal Analyst Canalys
Panalists: Jose Bohorquez Co-Founder & CEO Skulpt
Pierre Roux Director of Marketing, Wireless
MCU Solutions Atmel Corporation
Tom Russo Product Manager August
Stanislav Shalunov Co-Founder & CTO
Open Garden
Sid Shaw Sr. Product Line Manager
Broadcom
3.20
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2.10Thinking Like a Customer & Testing
Like an Engineer
•H
ow to test interoperability while
accounting for the entire ‘Bluetooth
Experience’
• Interactive Bluetooth sessions for hands
free and eyes free driving
Roland Labana Wireless, Internet of Things,
Sensors, Location – SW Mgr. Motorola Mobility
2.30Developing Cloud Connected Sensors
Using IPv6 over Bluetooth Smart
• Introduction to IPv6 over Bluetooth
Smart technology
•D
eveloping an end to end solution
- sensor to cloud
icking the right technology for
•P
your application
Pål Kastnes Technical Marketing Manager
Nordic Semiconductor ASA
2.50PANEL: Developing Bluetooth Connected
Smart Home Devices
•D
esigning and managing Bluetooth
Smart devices:
– Power consumption
– Cost
– Performance
– Adaptability
•E
fficiently using utilities to improve safety
while reducing costs
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Bluetooth World 2015
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1.50Competing Standards for the Internet of
Things – What Bluetooth Smart Needs to Win
• The role of Bluetooth Smart in the IoT
• Why Bluetooth over other wireless
connectivity technologies
• Creating connected devices
• Next-generation hub and sensors
• SmartThings’ support of Bluetooth Smart
– How Bluetooth integrates connected
devices and empowers interoperability
– Challenges & successes of designing
low power solutions
Jeff Hagins Co-Founder & CTO SmartThings
(part of Samsung)
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1.50Connected Fitness Applications
& Partnerships
• Enabling the Wearables World
• Future applications and trends of wearables
C
hris Glode VP Digital Under Armour
Connected Fitness
T
Session: Designing Bluetooth Enabled IoT Devices
A
Session: Evolution of Bluetooth Devices in IoT
K
Chairman: Chuck Sabin Director of Product
Management & Planning Bluetooth SIG
C
Chairman: Errett Kroeter Senior Director of Brand
& Developer Marketing Bluetooth SIG
A
Developers’ Summit
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Technical Strategy
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AGENDA
CONFERENCE DAY ONE TUESDAY, APRIL 14
08
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agenda
5.20PANEL: Bluetooth Connecting
IoT Vertical Markets
• Partnerships in various vertical, and
sometimes horizontal, markets
• The importance of interoperability
• How Bluetooth (in particular Bluetooth
Smart) has helped to mix together
industries that before have been
quite distant
• The capabilities unlocked with Bluetooth
and how it merges different sectors
(i.e. health and fitness, audio and light,
appliances and connectivity, audio and
wearables and health)
Moderator:Neil Mawston Executive Director, Global
Wireless Practice Strategy Analytics
Panalists:
Morten Hansen VP, Partnerships &
Connectivity GN ReSound
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Session: Building Efficient Solutions
4.20SIG Developer Toolkit
• Introducting the Bluetooth Developer Studio
• Working with the SIG
Steve Hegenderfer Head of Developer Program
Bluetooth SIG
4.40Making the Bluetooth Developer Studio
Your Own
• Studio plugins
•H
ow to create for the tool
•H
ow the Studio architecture allows partners
to extend the output of the tool into their
own tool chains
• Integrating toolsets with the Studio
Mark Kirby Technical Lead Matchbox Mobile
5.00Making the Bluetooth Smart Driven IoT
Revolution Accessible to the Masses
Vijay Parmar Business Development
Manager, Connectivity Group Anaren
5.20
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Break (Networking & Exhibition Visit)
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ANEL: Hottest Profiles for Each
P
Technology (Smartphones, Tablets,
mHealth, Wearables, Smart Home Devices)
• OS Roadmap: Which Profile to Use?
• Bluetooth applications in different mobile
uses (smartphones, tablets, mHealth,
wearables, etc.)
• Practical solutions and applications
Bluetooth Smart brings to the IoT
ecosystem
• Developing IoT applications that enhance
the user experience
Bluetooth World 2015
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Pimp Your Wearable
• A look at wearable features and innovations
• What are the constraints of today’s
wearable systems?
• Taking your wearable design into new
markets with unprecedented performance,
features and functionality
Mark de Clercq Product Marketing Group
Manager Dialog Semiconductor
5.00
3.20
A
4.40Improving the Customer Experience
with Successful Geo-Fencing
• How beacons and technology help
improve the shopping experience
• Understanding the balance of customer
appreciation and geo-fencing
• How we can help hyper-local technology
truly make an impact
•T
ransforming everyday products, devices,
and appliances into intelligent connected
products
he potential of Bluetooth mesh in the
•T
smart home
Moderator:Dave Bursky Technology Editor
Chip Design Magazine
Panalists: Simon Słupik CTO & Co-Founder Seed Labs
Taylor Umphreys Co-Founder & CEO Zuli
Juergen Kienhoefer CEO Wireless Cables Inc.
Chris Allen CEO & Founder iDevices
Thomas Embla Bonnerud Director of Product
Management Nordic Semiconductor ASA
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Next Generation Voice Communications
• What Dolby is building into its latest
communication products
• What audio streaming and control
information needs to be supported?
• Transformational experiences for the user
• Future audio requirements
M
ike Barnes Manager, Rich Media /
Communications Dolby Laboratories
A
4.20
H
Session: Bluetooth Market Development in IoT
09
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agenda
Fabio Pania CTO & Co-Founder
Kovert Designs
Alex Ruan General Manager Sengled
Matthew Phillips Business Development
Director Dialog Semiconductor
Thomas Embla Bonnerud
Director of Product Management
Nordic Semiconductor ASA
5.50
Moderator:
Panalists:
Tejas Mehta Research Analyst Parks
Associates
Brett Worthington VP & General Manager
Wink (part of Quirky)
Etai Granit CEO BitBite
Marco Suvilaakso Global Product Director
Polar Electro Oy
Alf Helge Omre Business Development
Manager Nordic Semiconductor ASA
Asit Goel Senior Vice President & General
Manager NXP Semiconductors
End of Conference Day 1
Innovation Talks
5.50
Sensor Nodes for Massive IoT – Designing for Ultra Low Power & Cost
• Interconnection becomes massive & heterogeneous at ultra-low power
Ard van Roij Sr. Business Development Manager imec
6.00
Cross the Chasm to a Great Bluetooth Smart Product
• The challenge from a software/system point-of-view
• The traps to be qualified for Smart
• Slow is fast – leave more time for software
• How the whole industry is working to support this new IoT era
Dan Tian CEO & Founder JUMA
7.00
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End of Day 1
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Bluetooth World 2015
10
Bluetooth World beacon experience partner.
Download now in the app store.
keynotes
KEYNOTES
CONFERENCE DAY TWO WEDNESDAY, APRIL 15
Analyst Breakfast Briefings
8.00Bluetooth Smart in Low Power IoT Applications
• The importance of IPv6 over Bluetooth Smart in the IoT
• New markets enabled by Smart Mesh
• Opportunities and challenges for Bluetooth Smart in the IoT
• The IoT wireless competitive landscape
• Emerging applications: Beacons, smart tags, wearables, lighting,
smart home, wireless charging, and many others
Lee Ratliff Principal Analyst, Low Power Wireless IHS
Smart Buildings, Smart Cities
• The Role of Bluetooth in Smart Cities
• Potential of Bluetooth Mesh
• How mesh solutions could be implemented
• Bluetooth Use Case in the Smart Home and other IoT Applications
• Bluetooth vs. 802.15.4 and other low-power wireless technologies
• New developments in Smart Buildings and Smart Cities
• Architectural requirements and how Bluetooth Smart enabled the architecture
• Covering all your bases: sustainable buildings, integrated transportation, automated building
management, connected home, virtual design and construction, integrated resource management
Malik Kamal-Saadi, Ph.D. Practice Director ABI Research
Keeping Up with Wearables
• Breaking Industry and Market Updates, Issues and Trends
• Is the market saturated?
• How do companies differentiate themselves?
• Does the wearables market change by region?
• Consumers’ Psychology – how to appeal to different segments and earn their trust
• What is driving the wearables market – fitness or medical, or do they work together?
• Partnerships in wearables
• The power of data analytics
Francesco Radicati Sr. Analyst, Digital Markets Ovum
How Will Bluetooth Evolve for the IoT?
• Contexts (i.e., connected: home, car, city building, etc.)
• Cost, range, latency, reliability, power consumption
• Ease of use
• Security
• Architecture
Maxine Bingham Founder & Editor-In-Chief IoT Perspectives
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Bluetooth World 2015
11
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keynotes
Keynotes
Errett Kroeter Senior Director of Brand & Developer Marketing Bluetooth SIG
Playing the Field: Beacons in the Sports Arena
• Growth of Beacons
• Bluetooth Smart & Next Generation Proximity Features
• Technology Partnerships
• How beacons work with different operating systems
9.20
Innovative IoT Solutions for ‘Emotional Home’ and Bluetooth
• Unique Bluetooth devices that enhance our everyday life
• Building effective partnerships with Motorola and AEG
Kanwar Chadha Executive Chairman / Founder Binatone Global / SiRF Technologies
9.40
Me and My Smarter World with Bluetooth Smart
• Smart and connected user experience – current and future
• Role of technology and regulation in the smart and connected world
• Connectivity landscape evolution and the role of Bluetooth Smart
• Bluetooth Mesh – implementation challenges and solutions
Asit Goel Senior Vice President & General Manager NXP Semiconductor
Making Fitbit a Movement — The Evolution of Wearables
Eric Friedman CTO & Co-Founder Fitbit
11.20
Is the Smartphone the Right UI for the Smart Home?
• Smart homes today
• Seed Labs’ vision on user experience, design and performance
• Silvair Mesh: Complete with sensors and controllers
• Silvair control and demo
Simon Slupik CTO & Co-Founder Seed Labs
11.40
PANEL: Managing the Successful Start-Up: Funding & Development
• Getting the Funds & Tools You Need
• How to get funding, how to pitch for funding, what you need to have a
successful crowd funding campaign
• Walking entrepreneurs through start-up development and product design
• Selecting the right vendor for your new product
• Vendor partnerships with start-ups
Stephen Statler Principal Consultant Statler Consulting LLC
Ben Bateman Director for Hardware, Design and Technology Indiegogo
John Gardner Managing Partner Nokia Growth Partners
Nathan Smith Head of Engineering Wink (part of Quirky)
12.10
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Panelists:
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11.00
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9.00
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Bluetooth World 2015
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agenda
AGENDA
CONFERENCE DAY TWO WEDNESDAY, APRIL 15
Technical Strategy
Developers’ Summit
Chairman: P
ete Carlson VP of Engineering
Bluetooth SIG
Session: Security in the Connectivity Space
1.50IoT for the Real World
Battery-less Bluetooth Made Easy
• Energy harvesting is real and driving broad
market growth
• Broad market requires simple and easy
development solution for mass-market to
adopt Bluetooth Smart
• Cypress created a 4-step process to
generate Bluetooth Smart sensor node
for battery-less operation: Pick a profile,
generate GATT , GAP configuration and
less than 10 lines of code
Jayant Somani Sr. Director Cypress
Semiconductor
2.10Developing Ultra-Low Power Medical
Devices
• Using the DA14580 to integrate energy harvesting
1.50Real World Beacon Architecture
& Deployment
• Deployment footprint with beacons
• History of shopkick’s beacons
• Design considerations
• First-generation ultrasonic technology
• Emergence of Bluetooth Smart that
enabled us to switch to Bluetooth, what
this enables, etc.
Aaron Emigh Co-Founder shopkick
• Making a connected home device that survives
the outdoor environment and lasts
• What it really means to meet consumer
expectations – how to properly identify those
expectations and meet the challenges with a
great product experience
Donald Beene Product Manager, Smart Home
Allegion
Chris DeSchamp Smart Home Evangelist Allegion
with medical devices to provide the benefits of
connectivity in a seamless manner for the user
Rob Milner Senior Consultant
- Head of Smart Systems Technologies
Cambridge Consultants
John Evans Worldwide FAE Director
Dialog Semiconductor
2.30PANEL: Tangled in Wireless Connections –
Bluetooth’s Role in a Crowded Connectivity
Space
Moderator:
<<
• Are there too many wireless connectivity
technologies in a crowded connectivity space?
How do they work together?
• Connecting All of the Devices Using Wireless
Technologies
• Bluetooth in the Wireless Ecosystem: Where
They Co-Exist & Compete
• A discussion on how Bluetooth Smart, NFC &
Wi-Fi all fit in the wireless ecosystem
• Differences in security for different wireless
approaches
Maxine Bingham Founder & Editor-In-Chief
IoT Perspectives
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2.10Bluetooth Beacons in Social Media
• How Bluetooth Beacons enhance the
consumer interface in social media
• Integrating the beacon platform with the
social media platform
• Earning the user’s trust and improving
brand placement with beacons
• Marketing and partnership opportunities
through beacons
• Developing beacon applications to further
mobilize social media
2.30PANEL: How to Design, Develop and
Launch a Beacon-Friendly App
• Beacon 101 - The Beacosystem
Technology Stack
• Best practices in privacy and earning the
consumer’s trust
• Beacons in retail and events
• Payment and loyalty solutions via
Bluetooth Beacons
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Bluetooth World 2015
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• Flexibility of Bluetooth in smartphones and
Bluetooth-enabled devices for authentication
• Advantages of Bluetooth over other wireless
connectivity technologies in access control and
ID authentication
• Improvements in security solutions
• Mobile Access Control
• Architecting a secure solution in IoT
via Bluetooth
Daniel Bailin Director, Strategic Business
Development and Innovation HID Global
A
1.30
H
1.30Case Study: Bluetooth’s Role in
IoT Security Connections
Session: Beacons
N
Chairman: Errett Kroeter Senior Director of Brand
& Developer Marketing Bluetooth SIG
13
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agenda
Panalists:
Eric Miller CEO Avi-on Labs
Rob Hendrickson Wireless Engineer
Resolution Products
J
effry Dungen Co-Founder & CEO reelyActive
Jayant Somani Sr. Director Cypress
Semiconductor
David Bean President Frontline Test Equipment, Inc.
Ken Robertson IoT Product Marketing Manager
CSR
3.10
Break (Networking & Exhibition Visit)
Session: Bluetooth Technology in
Developing IoT Markets
4.10Game Changing Technology: Bluetooth in
High Activity & Life Saving Markets
• Bluetooth enables communication between multiple
devices including the BioPatch™ device which
communicates with smart phones and tablets
• Zephyr’s Bluetooth products in wearables are used
by Special Forces, Pro Sports Teams and First
Responders
• How the use of low power technology with robust
devices has changed the medical and fitness
industry
Brian Russell VP of Business Development,
Wireless Remote Patient Monitoring Covidien
4.30Bluetooth Smart Sensor Networks over
IPv6: Powering the IoT Market
• Key business and technical considerations for use
of Bluetooth Smart in sensor networks targeted at
the IoT Market
• Characteristics of Bluetooth Smart
sensor networks
• The economics’ and engineering challenges
• The way forward in creating a cost
effective solution
Jayanth Krishna Director, Short Range Wireless
Mindtree
4.50Mesh – an IoT Proposition for Everything
Bluetooth
• Alongside IoT, the rise of Bluetooth Smart
beacons allowing detection and triggering
proximal events has enabled opportunities for
creating very unique real-time relative location
event-driven applications
• CSRMesh – an evolutionary technique that
extends the Bluetooth Smart range and lift
connectivity bottleneck through the formation of
Bluetooth Smart nodes into a self-configurable
ad-hoc wireless network
• How CSRMesh offers solutions to range, large
scale deployment, addressability as well as still
offering the benefit of proximal event exploitation
and immediate connectivity with ubiquitous
platforms such as current mobile phones
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• How beacons enhance the user interface
• Geofencing technology to improve the
consumer experience
• The future of Bluetooth beacons - beacon
networks, vending machines, gas pumps
• Funding tools for investing in beacons to
broaden your market reach
Moderator:Stephen Statler Principal Consultant
Statler Consulting LLC
Panalists:
Andrew Xue Founder & President
ActvContent
Bruce B. Cox Founder & CEO Xycast
Sean O Sullivan CEO LocalSocial
Brent Friedman Co-Founder & CCO
Artifact Technologies
Chas Wurster CTO Gimbal
3.10
Break (Networking & Exhibition Visit)
Session: Bluetooth Enabling the
Growing IoT Ecosystem
4.10Enriching the Hearing Experience
Through Bluetooth
•T
he role of wireless remote streaming
and intermediary devices
•U
sing smartphones and apps (Pandora,
Google Maps, FaceTime, etc.) to turn
hearing aids into personal headsets
•P
atient outcomes with Bluetooth
Thomas Powers, Ph.D. Vice President,
Government Accounts Siemens Hearing
Instruments, Inc.
4.30Adding Context to the Web: Bluetooth
APIs and Device Integration
Tom Wesselman Director, Web Platform &
Architecture Plantronics
4.50“Software Update in Progress...” - How
to Develop Software Updatable Bluetooth
Smart Devices
•A
practical guide over the air updates with
Bluetooth Smart
•S
peed, reliability and security
• User experience
Pål Kastnes Technical Marketing Manager
Nordic Semiconductor ASA
5.10PANEL: Developing Bluetooth
Appcessories
•A
pplications Development
•B
luetooth appcelerators
>>
Bluetooth World 2015
14
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Hamid Ahmadi, Ph.D. VP & Chief Innovation
Officer CSR
5.10PANEL: Global Forecasting: Comparing
How Different Market Sectors Will Grow
Regionally Throughout 2015
• Future developments of Bluetooth in the IoT
ecosystem and how it impacts global markets
• Sectors covered:
ecurity solutions in home, building, and city
-S
- Audio
- Automotive
- Mobile devices
Moderator:Steve Bell Senior Analyst Heavy Reading
Panalists:Malik Kamal-Saadi, Ph.D. Practice Director
ABI Research
F
rancesco Radicati Sr. Analyst, Digital
Markets Ovum
5.40
Hackathon Winners Announcement
6.00
End of Conference
agenda
• What API’s and SDK’s exist to help?
• Mobile Platforms and various OS
Moderator:Steve Hegenderfer Director, Developer
Programs Bluetooth SIG
Panalists:
Prashant Vaibhav Head of Software
Development TobyRich
Anthony Gonzales Co-Founder & Executive
Director Force Impact Technologies
Chris Herbert CEO TrackR
Robert Milner Senior Consultant
- Head of Smart Systems Technologies
Cambridge Consultants
Joe Murphy VP, Business Development
NAC, Inc.
Now offering Bluetooth Smart
for the Internet of Things
®
Visit us at booth #24
Get hands on with the
CSRmesh Bluetooth Smart protocol
™
®
CSRmesh™ allows an almost unlimited number
of Bluetooth® Smart enabled devices to be
simply networked together and controlled
directly from a single smartphone, tablet or PC
for the first time. Our new developer kit allows
you to start working with this technology today.
Kit includes:
• 3 development boards*
• A programmer
• Full access to SDK
* Additional development boards can be purchased to expand your network.
The SDK now supports networked lighting, home
automation and sensor network applications.*
* The CSRmesh Home Automation release will be available from the beginning
of Q2 2015.
© Cambridge Silicon Radio Limited
Email:
[email protected]
Wiki:
https://wiki.csr.com/
wiki/CSRmesh
Forum:
https://forum.csr.com
Web:
www.csr.com
SPEAKERS
HAMID AHMADI, PH.D.
CHRIS ALLEN
BRUCE B. COX
Founder & CEO
Xycast
Director, Strategic
Business Development
and Innovation
HID Global
MIKE BARNES
BEN BATEMAN
DAVID BEAN
DONALD BEENE
VP & Chief Innovation
Officer
CSR
CEO & Founder
iDevices
Manager, Rich Media /
Communications
Dolby Laboratories
STEVE BELL
Director, Hardware
& Design
Indiegogo
President
Frontline Test
Equipment, Inc
DANIEL BAILIN
Product Manager,
Smart Home
Allegion
Senior Analyst
Heavy Reading
Founder, Editor-In-Chief
IoT Perspectives
MAXINE BINGHAM
JOSE BOHORQUEZ
THOMAS BONNERUD
DAVE BURSKY
PETER CARLSON
KANWAR CHADHA
MARK DE CLERCQ
Technology Editor
Chip Design Magazine
<<
<
Contents
VP of Engineering
Bluetooth SIG
>
>>
Co-Founder & CEO
Skulpt
Executive Chairman /
Founder
Binatone Global /
SiRF Technologies
Director of Product
Management
Nordic Semiconductor
Product Marketing
Group Manager
Dialog Semiconductor
Bluetooth World 2015
17
speakers
CHRIS DESCHAMP
JEFFREY DUNGEN
AARON EMIGH
Co-Founder
shopkick
Worldwide FAE Director
Dialog Semiconductor
ERIC FRIEDMAN
BRENT FRIEDMAN
Co-Founder & CCO
Artifact Technologies
JOHN GARDNER
Managing Partner
Nokia Growth Partners
CHRIS GLODE
VP Digital
Under Armour Connected
Fitness
ASIT GOEL
ANTHONY GONZALES
ETAI GRANIT
CEO & Founder
BitBite
JEFF HAGINS
Founder & CTO
SmartThings
(now part of Samsung)
MORTEN HANSEN
STEVE HEGENDERFER
ROB HENDRICKSON
CHRIS HERBERT
Smart Home Evangelist
Allegion
CTO & Co-Founder
Fitbit
Senior Vice President &
General Manager
NXP Semiconductors
VP, Partnerships
& Connectivity
GN ReSound
<<
<
Co-Founder & CEO
reelyActive
Co-Founder & Executive
Director
Force Impact Technologies
Director,
Developer Programs
Bluetooth SIG
Contents
>
>>
Wireless Engineer
Resolution Products
JOHN EVANS
CEO
TrackR
Bluetooth World 2015
18
speakers
ROBIN HEYDON
SCOTT JENSON
Product Strategy
Google
VP & Principal Analyst
Canalys
CHRIS JONES
MALIK KAMAL-SAADI, Ph.D.
PÅLKASTNES
JUERGEN
KIENHOEFER
MARK KIRBY
JAYANTH KRISHNA
Global Standards Architect
CSR
Technical Marketing
Manager
Nordic Semiconductor ASA
CEO
Wireles Cables Inc.
ERRETT KROETER
ROLAND LABANA
Senior Director of Brand &
Developer Marketing
Bluetooth SIG
NEIL MAWSTON
Executive Director, Global
Wireless Practice
Strategy Analytics
<<
<
Practice Director
ABI Research
Technical Lead
Matchbox Mobile
Director, Short Range
Wireless
Mindtree
MINSOO LEE, PH.D.
ARUN MAHASENAN
Wireless, Internet of
Things, Sensors,
Location - SW Mgr
Motorola Mobility
Chief Research Engineer,
IoT Team
LG Electronics
Research Lead, Wireless
Honeywell Global Labs
CLINT McCLELLAN
ANGELA McINTYRE
TEJAS MEHTA
Founder & President / Former
President & Chairman Indie
Health / Continua Health
Alliance
Contents
>
>>
Research Director,
Consumer Technology
& Markets
Gartner
Research Analyst
Parks Associates
Bluetooth World 2015
19
speakers
RIKU METTÄLÄ
ERIC MILLER
General Manager, Wireless
Modules
Silicon Labs
MARK MURPHY
Director, Bluetooth Smart
Dialog Semiconductor
ROB MILNER
Senior Consultant Head of Smart Systems
Technologies
Cambridge Consultants
Director Internet of Things,
M2M & Digital ID
IHS
JOE MURPHY
SVEIN-EGIL NIELSEN
SEAN O SULLIVAN
Vice President, Business
Development
NAC, Inc
ALF HELGE OMRE
BILL MORELLI
CEO
Avi-on Labs
CEO
LocalSocial
Business Development
Manager
Nordic Semiconductor
CTO & Co-Founder
Kovert Designs
Business Development
Manager, Connectivity
Groupv
Anaren
VIJAY PARMAR
MATTHEW PHILLIPS
MARK POWELL
THOMAS POWERS, PH.D.
AMY PULIAFITO
FRANCESCO
RADICATI
Executive Director
Bluetooth SIG
<<
<
FABIO PANIA
CTO
Nordic Semiconductor
Vice President, Government
Accounts, Siemens Hearing
Instruments, Inc.
Siemens
Contents
>
>>
Director of
Communications
Misfit
Business Development
Director
Dialog Semiconductor
Sr. Analyst, Digital Services
Ovum
Bluetooth World 2015
20
speakers
LEE RATLIFF
KEN ROBERTSON
Principal Analyst,
Low Power Wireless
IHS
IoT Product Marketing
Manager
CSR
BRIAN RUSSELL
TOM RUSSO
VP of Business
Development, Wireless
Remote Patient Monitoring
Covidien
Product Manager
August
ANNE SEYMOUR
STANISLAV
SHALUNOV
Director of Operations
Lowe’s Companies, Inc
NATHAN SMITH
Head of Engineering
Wink (part of Quirky)
<<
<
Sr. Director
Cypress Semiconductor
Corp.
>
CHUCK SABIN
BILL SALTZSTEIN
SID SHAW
JAYANT SOMANI
>>
ALEX RUAN
General Manager
Sengled
Director of Product
Management & Planning
Bluetooth SIG
Co-Founder & CTO
Open Garden
Contents
PIERRE ROUX
Director of Marketing,
Wireless MCU Solutions
Atmel Corporation
President
Code Blue Consulting
SIMONSŁUPIK
Sr. Product Line Manager
Broadcom
CTO & Co-Founder
Seed Labs
STEPHEN STATLER
MARCO SUVILAAKSO
Principal Consultant
Statler Consulting LLC
Global Product Director
Polar Electro Oy
Bluetooth World 2015
21
speakers
RADEK TADAJEWSKI
DAN TIAN
TAYLOR UMPHREYS
PRASHANT VAIBHAV
TOM WESSELMAN
BRETT
WORTHINGTON
CHAS WURSTER
Wizard of oort –
Founder & CEO
oort
ARD VAN ROIJ
Sr. Business Development
Manager
imec
CEO & Founder
JUMA
Founder & CEO
Zuli
Director, Web Platform &
Architecture
Plantronics
VP / General Manager
Wink (part of Quirky)
Head of Software
Development
TobyRich
CTO
Gimbal
ANDREW XUE
Founder & President
ActvContent
<<
<
Contents
>
>>
Bluetooth World 2015
22
RD
BI
Y ES L E
RL T AB
A
EA R IL
A
AV
November
3 – 4, 2015
San Francisco, CA
DELIVERING THE NEXT GENERATION OF PERSONALIZED SERVICES
300+
ATTENDEES
GUARANTEED
MEETINGS
CIO
100+
CASE
STUDIES
SPEAKERS
COVERING KEY TOPICS RELATED TO LOCATION BASED SERVICES &
CONTEXTUAL APPLICATIONS
Location Based
Advertising
Beacons
Privacy
Geo
Fencing
Context
Aware
Applications
The Future of
Contextual
Applications
I found the conference
a VERY USEFUL DEEP
DIVE into this emerging
opportunity”
Useful reference points across
a BROAD RANGE OF INDUSTRY
SECTORS about how location
and context is evolving”
Keith Politte, EssentialSpots
Adam Story, General Manager, Coles
WANT TO SPEAK?
Contact Blair Jason, Conference Producer
[email protected]
WANT TO SPONSOR?
Contact Patrick Ahern, Account Manager
[email protected]
www.locationandcontextevent.com
thank you to our sponsors
THANK YOU TO OUR SPONSORS
Diamond Sponsor
Platinum Sponsor
Gold Sponsors
Silver Sponsors
Panel Sponsors
Exhibitors
Innovators
Beacon Experience Partner
Hackathon Sponsor
THANK YOU TO OUR MEDIA PARTNERS
<<
<
Contents
>
>>
Bluetooth World 2015
24
EXHIBITOR AND
SPONSOR PROFILES
DIAMOND SPONSOR
Nordic Semiconductor – A global leader in Bluetooth Smart wireless solutions
Stand 16
Meeting Room 1
The world is witnessing a wireless revolution on a scale never before experienced
in global technology industry and on-trend to break all previous growth and
adoption rate records.
It is being driven by the evolution of Bluetooth Smart® (formerly known as
Bluetooth low energy) ultra-low power wireless technology leveraging the ubiquity,
computing power and user interfacing simplicity of modern smartphones and
apps, and the on-going growth of the Internet including rapidly-expanding highspeed cellular networks (3G and 4G) as well as cloud and connected services.
Ultra low power and Bluetooth Smart wireless technology is changing how
entire industries work, and enabling brand new applications and products, such
as wearables, that even a few years ago would have been technologically or
commercially impossible. It’s also being embedded into quite literally everything: a
trend that has been dubbed ‘The Internet of Things’ (or ‘IoT’ for short).
And sitting right in the middle of it all, with the world’s leading range of ultralow power (ULP) proprietary and Bluetooth Smart wireless solutions is Nordic
Semiconductor that has sold over 1 billion ULP wireless chips to date.
How did a small Norwegian company come to occupy such a coveted position?
Well the reality is it never really lost it, having almost single-handedly pioneered
the development of ultra-low power wireless during the early 2000s, and later
becoming a key contributor in the creation and evolution of the ultra-low power
Bluetooth Smart wireless standard.
Since then Nordic has worked tirelessly to continually define and re-define the
leading edge of the ULP wireless market with each successive new product
generation launch culminating in its latest nRF51 Series single chip Bluetooth
Smart solution which even three years after its launch no competitor has yet
managed to match.
Nordic’s quarterly news and technology magazine the “ULP Wireless Q” keeps
you up-to-date on what’s happening within Bluetooth Smart, ANT+, and Nordic
RF proprietary wireless technology.
nordicsemi.com
PLATINUM SPONSORS
At CSR we Push every boundary® to help our customers create the world’s most
desirable consumer electronics.
Stand 17
CSR brings Bluetooth® Smart to the Internet of Things. Whether it’s connected
lighting and home automation with CSRmesh™ or powering the latest wearables,
automotive technology, medical devices or even toys, CSR works with customers
to bring their Bluetooth® ideas to market fast.
Our technologists are inventing a seamlessly connected future by combining
silicon, software and services into end-to-end solutions that unlock the true
potential of the Internet of Things, accelerate product innovation and enhance
consumer experience.
Continued over page
<<
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Contents
>
>>
Bluetooth World 2015
25
exhibitor and sponsor profiles
With unparalleled access to the connectivity forefront, we provide expert
collaboration that transforms connectivity ideas into true market potential. We
uncover new approaches that result in sought-after consumer electronics that
stand out in today’s connected world.
Core markets include audio visual and home entertainment, connected and
“smart” home and industrial, connected car, connected wearables and health
and fitness. We supply those markets with a wide range of connectivity, audio,
location, and printing technologies.
As an internet of “everything” becomes real, consumers will need to interact with
masses of content, connect to and control a wide range of devices and navigate
complex user interfaces – effortlessly. Our goal is ensure our customers’ products
stand out from the crowd in this Connected World.
Our History- doing the impossible
CSR is a company of explorers. We go beyond limits. We expand opportunities.
We are never intimidated by the seemingly impossible. In fact, we thrive on it.
In 1999, a small group of engineers had a Big Idea – to create a Bluetooth®
product on a single chip. Everyone said that it couldn’t be done, but they went
ahead and did it anyway.
Today, our company has extended its reach beyond world-leading expertise in
Bluetooth® technology, to become a diversified platform provider at the very
center of the Internet of Things (IoT).
We’re a FTSE250 company with over 2,200 people at 23 offices in 10 countries
and count many of the world’s most desirable consumer electronics and
automotive brands as our customers.
We help device manufacturers bring industry-changing new ideas to market
quickly, with connectivity solutions that take ideas further, challenge the status
quo, and deliver outstanding experiences that consumers appreciate.
The same core values that inspired our Founders are shared by everyone at CSR
today. The determination and passion to keep pushing boundaries, to consistently
defy conventions, and the belief that “impossible” is just a word.
csr.com
Dialog Semiconductor creates highly integrated standard (ASSP) and custom
(ASIC) mixed-signal integrated circuits (ICs), optimised for smartphone,
tablet, IoT, short-range wireless connectivity, LED solid state lighting (SSL)
and Bluetooth® Smart technology. The company provides flexible and
dynamic support, world-class innovation and the assurance of dealing with
an established business partner.
Stand 15
Meeting Room 3
With its SmartBond™ solution, Dialog leads the connectivity market
offering the lowest power and smallest footprint Bluetooth® Smart solution,
addressing a number of vertical markets including the fast growing wearable
segment, sport and fitness and human interface devices.
Dialog’s SmartBond™ family provides the route to the easiest to use, most
power-friendly Bluetooth Smart connected products on the market.
dialog-semiconductor.com/bluetoothsmart
<<
<
Contents
>
>>
Bluetooth World 2015
26
exhibitor and sponsor profiles
GOLD SPONSORS
Frontline provides tools and services that help companies make connected, user
friendly, products. Products your customers use, without thinking, in the course
of their day. Products your customers depend upon – the first time and every
time. Products that just work. Making this happen is no easy task. It requires
thorough testing, in all areas of the design and production cycles. Frontline
provides the tools and services you need to create products that your customers
love and trust. We pride ourselves in helping make the “Internet of Things” more
reliable and interoperable.
Stand 10
The tools we make span a wide range of technologies - Bluetooth, Wi-Fi, NFC,
USB, HSU, SD/SDIO, GNSS and more. It is proven that the earlier you inject
testing cycles into your design and production work flows the better your
products will be, and the more you will save by avoiding costly interoperability
issues, rollbacks, or recalls. We provide engineers with the tools they need to
efficiently develop, troubleshoot and optimize their products so that they will work
the first time, and every time for
their customers. As for services we can help anywhere you need it – from interoperability to
conformance, from test plan management and design to detailed reports,
Frontline works with you to augment and enhance your in-house expertise and
QA departments to give you the resources you need to get the job done and get
your products to market fast!
NXP Semiconductors N.V. (NASDAQ: NXPI) creates solutions that enable Secure
Connections for a Smarter World. Building on its expertise in High Performance
Mixed Signal electronics, NXP is driving innovation in the application areas
Connected Car, Security, Portable & Wearable and Internet of Things. NXP has
operations in more than 25 countries, and posted revenue of $5.65 billion in 2014.
Stand 24
nxp.com
SILVER SPONSORS
Stand 19
A global leader in RF technology for half a century, Anaren recently introduced
a new portfolio of connectivity enabling solutions specifically designed to help
non-RF savvy developers and manufacturers ‘go wireless’ and participate in the
emerging IoT. The company’s growing family of enabling technologies includes
its new Broadcom-based AIR for WICED modules (e.g. A20737x for BLE; A20704
for dual use BLE/Bluetooth Smart; RZ707 for Wi-Fi) – each offering customers an
easy-to-use, globally pre-certified radio module.
All members of the AIR module family are also supported by the company’s
startlingly easy-to-use rapid-prototyping and deployment kits and the new Anaren
Atmosphere online development platform/community, which empowers any
design engineer to develop code and other resources needed to quickly bring a
new wireless product to market.
www.anaren.com/airforwiced
https://atmosphere.anaren.com
<<
<
Contents
>
>>
Bluetooth World 2015
27
SHANGHAI MARRIOTT CITY CENTRE
CHINA
18 - 19 AUGUST 2015
where the internet
of things connects
WANT TO SPEAK?
Contact Blair Jason, Conference Producer
[email protected]
..............
Going into its third successful year, Bluetooth Asia
will focus on Bluetooth technology and its role in the
Internet of Things. Network with the Bluetooth SIG
and industry leaders in a wide range of vertical
markets including wearable technology, audio,
automotive, sports and fitness, beacons, smart home
and applications. Exchange ideas with senior-level
decision makers and learn how the latest versions of
Bluetooth technology encourage flexibility in IoT
product development and applications.
WANT TO SPONSOR?
Contact Patrick Ahern, Sales Manager
[email protected]
www.bluetoothasiaevent.com
exhibitor and sponsor profiles
Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company, is a
global leader and innovator in semiconductor solutions for wired and wireless
communications. Broadcom® products seamlessly deliver voice, video, data and
multimedia connectivity in the home, office and mobile environments.
Stand 19
As an engineering-driven company focused on R&D, Broadcom maintains an
industry reputation for superior engineering execution and market leadership. The
company holds one of the industry’s broadest portfolios of intellectual property,
addressing both the wired and wireless transmission of voice, video, data and
multimedia.
Throughout the years, Broadcom experts, products and business practices
have won numerous awards and recognition, further validating the company’s
longstanding leadership position in the semiconductor industry.
Broadcom’s global customer roster includes the elite of both consumer and
enterprise technology brands – from computing powerhouses to major providers
of networking equipment, and from home entertainment to mobile device and
wireless providers.
With the industry’s broadest portfolio of state-of-the-art system-on-a-chip and
embedded software solutions, Broadcom is changing the world by Connecting
everything®.
www.broadcom.com
Cambridge Consultants is a world-class supplier of innovative product
development engineering and technology consulting. We work with companies
around the world - across all sectors - to help them manage the business impact
of the changing technology landscape.
Stand 20
We have one of the largest independent radio design teams in the world and our
wireless communications division has created a number of world firsts – including
the world’s first single-chip Bluetooth device that led to the founding of CSR.
With a team of more than 450 staff in Cambridge (UK), Boston (USA) and
Singapore, we have all the in-house skills needed to help you – from creating
innovative concepts right through to taking your product into manufacture. Our
team spans all the disciplines needed to create turnkey solutions – electronics,
RF, embedded and server-side software, UI design, algorithms, mechanics and
industrial design.
We’re not content just to create ‘me-too’ products that make incremental change
– we specialise in helping companies achieve the seemingly impossible. We work
with some of the world’s largest blue-chip companies as well as innovative startups who want to change the status quo fast
Silicon Labs (NASDAQ: SLAB) is a leading provider of silicon, software and
system solutions for the Internet of Things, Internet infrastructure, industrial
control, consumer and automotive markets.
Stand 25
We solve the electronics industry’s toughest problems, providing customers with
significant advantages in performance, energy savings, system cost, time to
market and design simplicity.
Backed by our world-class team of hardware and software engineers with
Continued over page
<<
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>
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Bluetooth World 2015
29
exhibitor and sponsor profiles
unsurpassed mixed-signal expertise, Silicon Labs empowers developers with the
tools and technologies they need to advance quickly and easily from initial idea
to final product.
www.silabs.com
PANEL SPONSORS
Stand 23
In this smart, secure and connected world, Atmel Corporation is leading the
charge in developing solutions for the era of the Internet of Things. The company
is a worldwide leader in the design and manufacture of microcontrollers,
capacitive touch solutions, wireless advanced logic, security, mixed-signal,
nonvolatile memory and radio frequency (RF) components. Atmel leverages one
of the industry’s broadest intellectual property (IP) technology portfolios and is
able to provide the electronics industry with intelligent and connected solutions
focused on the industrial, consumer, communications, computing and automotive
markets.
Stand 1
Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the flagship PSoC® programmable system-on-chip
families and derivatives such as PowerPSoC® solutions for high-voltage and LED
lighting applications, CapSense® touch sensing and TrueTouch® solutions for
touchscreens. Cypress is the world leader in USB controllers, including the highperformance West Bridge® solution that enhances connectivity and performance
in multimedia handsets. Cypress is also a leader in high-performance memories
and programmable timing devices. Cypress serves numerous markets
including consumer, mobile handsets, computation, data communications,
automotive, industrial and military. Cypress trades on the NASDAQ Global Select
Market under the ticker symbol CY. For more information view the Cypress
Semiconductor corporate fact sheet.
Stand 5
Ellisys is a Test and Measurement company committed to the design and
timely introduction of advanced protocol analysis solutions for Bluetooth,
USB 2.0, USB 3.0, USB 3.1, Wireless USB, and Ultra-Wideband technologies.
iDevices began its journey with the conception and development of the iGrill, one
of the first app-enabled devices. Following several successful launches, iDevices
has emerged as the preeminent brand in the Internet of Things industry. iDevices
aims to seamlessly connect users to their worlds with responsive products that
enhance everyday life. Through the unique collaboration of its in-house team,
iDevices is able to create products that are intelligent at their core.
iDevicesinc.com
<<
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>
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Bluetooth World 2015
30
exhibitor and sponsor profiles
The NAC is a test lab with a unique focus on interoperability, usability and
customer satisfaction. Since 2003 we have been implementing lessons learned
and defining best practices for interoperability testing with real world use cases.
The NAC’s Reality-Tested approach means we don’t just test your products
against a spec, we test them as part of a complete communication system – the
way your customers really use them. Our goal is to identify customer affecting
issues before your products are released. Our comprehensive evaluation
encompasses all phases of the product lifecycle and ensures your product
consistently delivers on its promises.
Stand 4
the-nac.com
EXHIBITORS
As a leading engineering group for testing Smart World communications devices
and services, 7Layers will present the InterLab® Bluetooth® RF Test Solution along
with its new test case package “Testability Check”. This new test case package
enables companies who already own Rohde & Schwarz testers like the R&S®CBT,
R&S®CMW270 or R&S®CMW500, to verify all required automation and signaling
capabilities for official Bluetooth RF qualification testing at maximum efficiency /
minimum testing duration, in the comfort of their own office.
Stand 9
7Layers provides the “InterLab Bluetooth RF Test Solution – Automation Explorer”
license free to the industry to enable manufacturers to verify their test automation
interface before they send their devices to the test lab. To download our free
Automation Explorer please visit the Public Downloads section of the 7Layers
Support Portal at https://support.7Layers.com
Meet us at our booth to see demonstrations of our industry leading Bluetooth
RF qualification tester that is used in over half of all Bluetooth Qualification
Test Facilities (BQTFs) worldwide. 7Layers, a Bureau Veritas Group Company,
is located in Germany, USA, Japan, Korea and China. With two Bluetooth
Qualification Test Facilities and experienced Bluetooth Qualification Experts (BQE)
on staff to assist you, 7Layers offers services and products that ensure a smooth
qualification experience.
7Layers.com
Bluetooth wireless technology is the global wireless standard enabling simple,
secure connectivity for an expanding range of devices and serves as the
backbone of the connected world. Bluetooth Smart technology, through an
updatable platform and low power consumption, creates new application
opportunities for the mobile phone, consumer electronics, PC, automotive, health
& fitness and smart home industries.
Stand 2
Meeting Room 2
With over three billion devices shipping annually, Bluetooth is the wireless
technology of choice for developers, product manufacturers, and consumers
worldwide. Backed by industry leading companies, the Bluetooth SIG empowers
over 25,000 member companies to collaborate, innovate and guide Bluetooth
wireless technology.
bluetooth.com
<<
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>
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Bluetooth World 2015
31
HILTON TOWER BRIDGE
LONDON, UK
15 - 16 SEPTEMBER 2015
where the internet
of things connects
WANT TO SPEAK?
Contact Blair Jason, Conference Producer
[email protected]
<<
<
Contents
>
>>
..............
Following the great success of expanding the
Bluetooth World series to Europe in 2014, the next
event will build upon the two-track agenda of
thought-provoking keynote speakers, panels and
exhibits by focusing on the latest product trends and
software developments in the IoT connectivity
industry. In a strong attempt to maximize your
experience, we have added exciting new features like
the Bluetooth Hackathon! Experience the rapidly
evolving world of Bluetooth and its role in the IoT at
Bluetooth Europe 2015.
WANT TO SPONSOR?
Contact Patrick Ahern, Sales Manager
[email protected]
www.bluetootheuropeevent.com
exhibitor and sponsor profiles
With unparalleled access to the connectivity forefront, we provide expert The
smartest way to upgrade your bike Stand 12
Worlds’ first connected biking upgrade
COBI adds over 100 intelligent and many unprecedented features to any bike –
with a simple, predictive and beautiful interface on your smartphone.
COBI enhances your biking right from the start – with more than 100 modern
day features you’ll love. Soon asking yourself how you could ever ride a bike
without them.
Insight SiP is a fabless RF system-in-package (SiP) company which provides
turn-key design services and creative packaging solutions to customers who
need highly integrated systems to meet wireless and portable devices space
requirements. It’s all in the package.
Stand 3
Insight SiP expertise in RF circuit miniaturization and system in package (SiP)
technology enables product development to reach the goals of smaller size and
ever increasing functionality requested by the market today.
Insight SiP makes complex RF systems easy to integrate in any existing or future
portable application. It contributes to reduce customer’s product development
cycle and to accelerate their product release-to-market.
Insight SiP has designed a full range of Bluetooth Smart standard products
including modules and sensors, as well as corresponding development kits.
As small as 8 x 11 x 1.2 mm, Insight SiP modules are perfectly suited for devices
requiring low cost and low power wireless connectivity for both PC and
smart phone peripherals and ultra-low power applications such as sports and
wellness sensors.
insightsip.com
For Mindtree, “ Welcome to possible” is more than a slogan - it reflects our
approach to every engagement.
Stand 7
We are among the fastest growing technology firms globally with more than 200
clients and offices in 14 countries. We deliver amazing results: Helping 150 million
passengers fly safely. Improving security and performance for one of the world’s
largest e-commerce stores. Unifying brand messaging and improving engagement
for one billion consumers.
Mindtree delivers technology services and accelerates growth for Global 1000
companies by solving complex business challenges with breakthrough technical
innovations. Mindtree specializes in e-commerce, mobility, cloud enablement,
digital transformation, business intelligence, data analytics, testing, infrastructure,
EAI and ERP solutions.
The Rohde & Schwarz electronics group is a leading supplier of solutions in the
fields of test and measurement, broadcast and media, secure communications,
cybersecurity, and radiomonitoring and radiolocation. Founded more than 80 years
ago, this independent global company has an extensive sales network and is present
in more than 70 countries. The company is headquartered in Munich, Germany.
Stand 11
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exhibitor and sponsor profiles
The Rohde & Schwarz electronics group is a leading supplier of solutions in the
fields of test and measurement, broadcast and media, secure communications,
cybersecurity, and radiomonitoring and radiolocation. Founded more than 80 years
ago, this independent global company has an extensive sales network and is present
in more than 70 countries. The company is headquartered in Munich, Germany.
Rohde & Schwarz has been a member of the Bluetooth SIG since 1998. Based
on its long experience, the company offers a large range of RF test instruments
for testing basic rate, enhanced data rate and low energy Bluetooth devices in
development and manufacturing.
Rohde & Schwarz supports Bluetooth® with communications testers such as
the R&S®CBT. The R&S®CMW500 wireless communications tester and the
R&S®CMW270 wireless connectivity tester include options for comprehensive
R&D and manufacturing testing of Bluetooth® enabled devices. Bluetooth® test
functions are also available for all major Rohde & Schwarz test instruments.
The signal generators and signal analyzers support Bluetooth® as well as other
noncellular standards and all major cellular standards in one box.
At Bluetooth World 2015, Rohde & Schwarz presents a compact prequalification
test setup for performing all Bluetooth RF test cases before approaching the
official test facility (BQE/BQB).
Phone:
+49-89-4129-12345 [Support center]
E-Mail:
[email protected]
Seed Labs, Inc. introduces Silvair complete environment for manufacturers, which
empowers them to create cutting edge smart products. It significantly improves
time to market and differentiates them from competitors.
Stand 14
Products based on Seed Labs’ solution are intelligent and connected. As software
defined products they are designed to give the best possible experience to
endusers. It’s all about delivering comfort, safety and best performance.
Seed Labs’ technology is based on Bluetooth LE, the best radio standard
available today. Our application layer offers first class user experience, including
seamless unboxing and intuitive setup. It carries a number of enhancements such
as improved security, multiuser concurrency, device grouping, extended range
and Smart Mesh.
Thanks to the unique architecture, devices in Silvair Environment form a native,
flexible system and are capable of talking directly to each other. The devices can
be easily configured with just a smartphone app.
The separation of the control plane from the power plane makes a foundation for
fully configurable environment, where sensors and actors are orchestrated to form
a truly contextual ecosystem.
Seed Labs also offers a range of innovative reference designs for complementary
hardware products and components to stimulate the market adoption and shorten
time to market even further. We assist manufacturers through the entire process
since the product inception down to the assembly line setup.
With strong competencies in firmware and application development, industrial
design, hardware/radio and user experience, we are helping build a growing
network of products that are truly smart and friendly to people. The more
products in the network, the more value there is for the members.
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exhibitor and sponsor profiles
INNOVATORS
Emmoco offers all the technology necessary to build Bluetooth Smart
connected products. With Emmoco, you get to spend 100% of your time on
your application code and 0% of your time shuttling Bluetooth packets back
and forth.
Innovation zone
Emmoco’s software model is based on an idea that has allowed the web to
scale – that of a uniform, resource-oriented API. This model allows embedded
developers to quickly make any product a connected product, without having
to rewrite or even dramatically change their existing embedded software.
Our tools do the work of generating C code as well as a custom application
protocol for your product. Bottom line – you can add mobile APIs to most
products with just a few days of software development.
If you need assistance with any aspect of building your connected product,
our consulting services are designed to help you bring a quality product to
market as quickly as possible.
Once your product is deployed, you can operate without any of our
development tools or consulting services. All that you need at run time is an
app which uses our framework and a product that includes a module running
our embedded code.
Emmoco provides the total solution to build your connected product. Whether
you’re a startup putting together your first product, or an established firm
looking to add connectivity to an existing device, we have the technology,
skills, and experience to make your vision a reality.
Our platform enables businesses to build a connected product in 90 days
or less. We also offer consulting services to help businesses without core
competencies in all required disciplines.
Stand 6
Imec performs world-leading research in nanoelectronics. Imec leverages its
scientific knowledge with the innovative power of its global partnerships in ICT,
healthcare and energy. Imec delivers industry-relevant technology solutions.
In a unique high-tech environment, its international top talent is committed to
providing the building blocks for a better life in a sustainable society. Imec is
headquartered in Leuven, Belgium, and has offices in the Netherlands, Taiwan,
US, China, India and Japan. Its staff of over 2,080 people includes more than 670
industrial residents and guest researchers. In 2013, imec’s revenue (P&L) totaled
332 million euro.
imec.be
Innovation zone
JUMA is a software company dedicating on Bluetooth solution. JUMA is
now honored to announce the BCSphere solution for Bluetooth Smart mobile
APP developers.
BCSphere is an open source Bluetooth LE Java Script development core
framework (https://github.com/bcsphere). Bluetooth Smart APP can be written
with Html5 for the GUI and logic with the BLE Java script API (http://www.
bcsphere.org/document ), so that the development effort could be reduced from
months*multi-platforms down to one week*single-platform.
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exhibitor and sponsor profiles
The core framework covers iOS/Android platform at the time and will continue
to increase. The developers can write only one copy of the code (Html+Java
Script) and it works on all these platforms at once! BCSphere core framework will
cover the Bluetooth IOP issue with various phones/pads, including phones on
the market without Android 4.3, such as Samsung Glaxy/Note, HTC etc. It helps
customers’ products on Time-to-Market in high quality.
Innovation zone
Simplifying wireless. Accelerating product design
Bringing a winning product to market in today’s competitive environment requires
greater skill, creativity and experience than ever before. More and more, your
customers demand intuitive, reliable wireless capabilities that give them the
real-time information and controls to be more connected. Since 1980, our
partners have trusted LSR to help develop solutions that exceed their customers’
expectations. We provide an unmatched suite of both integrated services and
embedded wireless products that improve speed to market and return on your
development investment.
Our experienced professionals are passionate and committed to partnering
with you, allowing your team to focus on the most important element of product
development: the unique needs of your customers.
Innovation zone
NextGen is a global organization specializingin automotive interoperability testing
worldwide.NextGen tests Bluetooth, WiFi, 3G, 4G andUSB connectivity as well as
connected car APIs and Apps. NextGen’s interoperability services are used by car
makers to improve the consumer experience in cars today, and to develop robust
and innovative infotainment solutions for the connected car.
Innovation zone
Avi-on is a turnkey lighting and home controls platform that enables
manufacturers to bring products to market in less than six months. Built on
CSRmesh™, Avi-on is the world’s first Bluetooth Smart™ mesh lighting platform for
global markets.
The Powered by Avi-on™ platform includes a production-ready set of modulefirmware-app-cloud-support, and it delivers a breakthrough in cost, performance,
interoperability, and ease of use. Avi-on is the exclusive lighting control platform
for GE branded Bluetooth Smart™ lighting controls manufactured by Jasco
Products. A set of seven products will be on the shelves in the summer of 2015,
with more manufacturers adopting the Avi-on platform every day.
Innovation zone
Droplit is creating a Bluetooth hub that can enable Bluetooth Smart devices
to connect to the internet allowing constant connectivity as well as multiple
simultaneous connections from different platforms including iOS, Android, and
Windows Phone. If you’re making a smart home device or sensor, come talk to
us; we’d love to help out!
http://getdroplit.com
http://facebook.com/DroplitHome
http://twitter.com/DroplitHome
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exhibitor and sponsor profiles
BEACON EXPERIENCE PARTNER
Artifact Technologies is a Seattle-based software development company
specializing in location- based engagement. The company’s Mixby platform
bridges the physical and mobile environments, meeting customers precisely
where they’re at, creating connections and sharing content that is responsive to
people, place and time.
We’ve pulled together a team of “All-Stars”, each one of us contributes in a
unique and different manner. Together we’re building what we believe is the future
of “Place” based technology.
http://artifacttech.com
HACKATHON SPONSOR
Punch Through Design helps companies build great products by providing
hardware, software and expertise. Specializing in Bluetooth-connectivity,
Punch Through Design offers market-leading test apps, hardware modules and
development services.
With offices in San Francisco and Minneapolis filled to the brim with electronics,
2.4GHz traffic and surf gear, the company creates ways for a wide range of
users to easily connect devices to the digital world. Punch Through Design also
provides consulting services to design and guide products from initial idea to
production.
For more information visit Punch Through Design’s website,
Facebook page or Twitter.
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Bluetooth World 2015
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floor plan and exhibitor list
Nordic Gadget Zone
Engineers Playground
Registration
Hackathon
Entrance
1
Developers’ Summit Track
16
17
2
15
3
MR1
24
MR2
14
4
5
23
6
10
12
25
11
19
Meeting
rooms
20
MR3
Technical
Strategy
Track
7
8
9
Refreshments
Bluetooth World beacon
experience partner.
Download now in the app store.
Company
Innovation Zone
Stand number
Press Zone
Company
Stand number
7layers
9
Anaren
19
Dialog Semiconductor
Atmel
23
Droplit inc
Avi on
Innovation Zone
Bluetooth SIG
= Beacon Zone
Cypress
1
ellisys
LSR
Innovation Zone
NAC
5
emmoco
Innovation Zone
Broadcom
19
Frontline
10
Cambridge Consultants
20
imec
COBI
12
Insight SIP
CSR
17
JUMA
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7
Innovation Zone
NextGen
4
Innovation Zone
Nordic Semiconductor
MR1 / 16
NXP
24
6
Rohde & Schwarz
11
3
Seed Labs
14
Silicon Labs
25
Innovation Zone
>>
Stand number
Mindtree
MR3 / 15
MR2 / 2
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Company
Bluetooth World 2015
38
The World's Largest & Most Comprehensive IoT event
MAY 12 -13, 2015
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